While you technically can share any old video link on social media, you’re more likely to be effective, or even go viral, if you create and optimize videos based on what works best on each specific platform. You can record these types of videos for business or marketing videos for business.

One big difference is that videos on social media are usually discovered organically, rather than sought out. People will search for a video on YouTube or Google to learn how to do something. But on Facebook, Twitter, Instagram, and TikTok they’re more likely to stumble across a video while scrolling through their feed.

Whether people actually watch the video depends largely on how eye-catching and engaging it is. These eleven examples of video on social media help get you thinking about how to make your own content pop. We’ve also included tips and tricks for making social media videos.

And of course, one of the easiest and most effective ways to make a social media video is with Biteable. Pick a template and premade scenes or start from scratch. Choose from over 1.8 million stock clips, images, and animations to build your video. Customize it as much or as little as you like. The choice is all yours.

The best videos for social media

1. Interview/Q&A

Informative interviews or Q&As are a great way to engage your audience and answer their burning questions. Sit down with a thought leader, customer, or team member for an on-screen chat. You can prepare questions in advance, interview-style, or gather questions from your fans.

A Q&A format also works well for solo videos where you speak directly to your followers and answer questions they’ve submitted. You can record beforehand or try going live.

2. Behind-the-scenes

People love to peek behind the curtain! It’s a great way to highlight your company culture and build trust and connection with your audience by showing the people behind your business.

Office tours, going backstage at an event you’re involved in, or showing new products are perfect topics for behind-the-scenes videos.

3. Feature/product video

According to one study, 78% of people said that their buying decisions have been influenced by brands’ social media posts. Videos for social media are a great way to highlight a product or demonstrate a specific feature.

4. Live videos

Most platforms now offer native live streaming features and audiences are eating it up. Live streams are a fantastic way to make your brand seem more transparent while boosting engagement and fostering a connection with your fans.

5. Promos and deals

Everyone loves a deal! Offer your social media followers an exclusive deal and grab their attention with an eye-catching video promoting a sale or promo. Don’t forget you can record these types of videos for business or marketing videos for business.

6. User-generated content

We get it — creating content is time-consuming. Let your loyal fans do some of the legwork by sharing some of their own content. You can hold a contest to gather user-generated content, reach out to influencers, or look out for videos your fans have posted organically.

Shining the spotlight on your fans by reposting or retweeting them (make sure you tag the creators!) will encourage even more users to share too. Win-win!

7. Giveaways and contests

Everyone likes free stuff! Contests are a proven way to drum up engagement and there are lots of ways to use videos to extend your reach even further.

You can (and should) create videos promoting your contests. Make a video to announce the winners or host a live stream giveaway and pick winners on air from viewers who post or engage with your video.

8. Announcements/reveals

Announcing some big news like an expansion or a new product line? Social media is the place to announce it and a fun video is the perfect way to build excitement!

9. Events

Tap into your followers’ FOMO by posting video from your own events, or events that you attend. You can record and edit together recaps, or try live streaming using Facebook Live, Twitter’s built-in Periscope functionality, or Instagram Live.

Offer viewers at home an exclusive look at your event by showing what attendees don’t get to see. Think special interviews with speakers or a peek at what’s going on backstage.

10. Breaking news/trending

More than two thirds of adults get at least some of their news from social media these days! While it’s essential to be careful and avoid being seen as “newsjacking” (especially with tragic events), breaking news and trending topics are a great opportunity to jump into the conversation.

Whether it’s your company’s own breaking news or a reaction to a significant event or cultural moment, a video is the perfect way to share your take.

Note that breaking news videos are the top performing video type on Twitter, since it’s where many people look first when news breaks or a live event is going on.

11. Tutorials/how-to videos

Last but certainly not least, we have how-tos and tutorials. This type of content is actually one of the most searched-for online. While you’ll need to tweak the format (no-one is going to watch a 40-minute woodworking video on Facebook), when done right, this format can be incredibly successful.

Blossom (above) and Buzzfeed’s Tasty are two examples of pages that have built up massive, highly engaged followings by producing how-to videos.

Don’t forget you can record these types of videos for business or marketing videos for business.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

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