Before you can learn how to market your blog, you first have to figure out who you’re marketing to. Finding your target audience is key to developing a great blog marketing content plan before you even start implementing these strategies.
So, how do you find your target audience? Thankfully, there are a lot of very innovative and helpful ways to establish who your target audience is, so let’s dive into some of the most trusted ways below—as pulled from my larger guide on the subject.
People spend a lot of their time on social media. Some statisticians have found that people spend, on average, at least 151 minutes a day. That number has only been grown massively since the pandemic.
What’s more, social media is an excellent place to learn about people’s interests, beliefs, demographics, and a whole lot more that’ll be useful in your blog marketing efforts.
If you want to learn who might be interested in your blog… join a Facebook group in your blog’s niche. I also recommend following hashtags on X and Instagram to see what’s trending around specific keywords in your niche. You can find out what’s hot, and the type of people who are interested in the content you’re producing on your blog.
Yes, discussion forums still exist, and they can actually be a treasure trove of information about the people who are self-identifying as being interested in your niche—which makes them some of the best candidates for your blog marketing content efforts.
Want to learn more about your target audience? Start by taking a look at where they already spend their time online. Head on over to the comments section of any relevant website or social media channel. There are tons of free insights to glean about who your audience is, what they like (and don’t enjoy), and what kind of content they resonate with most. You can find these comments on competitor blogs, YouTube channels, and podcasts, a starting point.
SEO (Search Engine Optimization) is something you’ll hear again and again as a blogger. That’s because ranking your content high in the results on major search engines like Google can be the single difference between a few people finding your blog and literally millions of people finding your content. I know this first hand.
If you can find the right keyword phrases and rank on the first page of Google search results for them, you’re almost guaranteed to see a meaningful amount of organic traffic to your blog on a daily basis.-
Word of mouth is another aspect of fundamental blog marketing that’s extremely underrated. Think about it—as bloggers, we should make it as easy as possible for our readers to tell others about our blogs, right?
If you were to instead have an in-person business, you’d hope that people in your local community would tell each other about the excellent product or service you provide. If you had an auto repair shop, you’d want everyone in town with a car to tell their friends and neighbors that you have the best service around.
Blogging is no different, with the exception that most referrals happen online—and many of them happen across social media platforms, hence why optimizing for these kinds of referrals rolls nicely into your blog marketing content efforts. So how do you make sure that you’re getting as many referrals as possible to your blog?
Of course, writing great blog content (and knowing how to outline a blog post) are two of the first steps to making sure you’re addressing your audience’s core needs, but once you know your content is useful—how do you get people to share it with their social media communities and tell their friends about it? The answer is, to make it extremely easy for people to share your content online.
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