I’d like to replace the “content” in this particular saying so it reads “CONSISTENCY is king.” Why? Because consistency is what makes your content relevant in the first place. And there’s no denying that consistency is something we all strive for in every area of our lives from business to exercising. Consistency builds momentum and posting regularly builds trust with your audience. When it comes to your content, being consistent on social media is the key to growing an engaged community and strong brand awareness.
At this point, you’re probably saying “I get it! Consistency is important… but how do I stay consistent on social media?”
So let’s dive right into my first tip…
Before we can work on consistency, you need to gain clarity on your content goals. Ask yourself: what types of posts are you creating and why? Instagram has several features alone — are you posting carousel infographics? What about IGTV and stories? And with the rise of Instagram Reels, how is short-form video playing a part in your content goals and overall strategies?
Setting clear content goals will help you determine what to post on social media. In 2021, I’ve heard through the grapevine that Instagram recommends posting…
Once your goals are established, the next step is knowing the difference between consistency and frequency. This is a huge mistake I see amongst newer influencers way too often. Not knowing the difference between consistency and frequency can severely affect your ability to show up in the first place. To simply put…
For instance, if you’re working a 9 to 5 job or have obligations that are non-negotiable, you might not be able to post every single day. Instead, posting 3 to 4 times and showing up on stories 5 days a week might be more feasible for you.
Audit your time and make a list of all your non-negotiable tasks and find a posting frequency that makes sense for you. This will help you lay the groundwork for creating consistency. Knowing how frequently you can show up will set you up for success in the long run.
Do you ever feel like you’re flying by the seat of your pants when it comes to creating content? Coming up with your content topic and caption the day you post it is hindering your ability to show up consistently. Not only are you putting immense pressure on yourself to create content on the spot, but you’re not using your time wisely.
Instead, I recommend planning at least a month ahead. I know this sounds intimidating but getting clear on your content goals and content pillars will streamline the planning process. Keep a running Google Doc with all your content ideas and make a point to add to it each week. When it comes time to plan your content for the month, you’ll have a list of ideas that you can pull from immediately.
This is the same technique I use to build a strategic content calendar, ensuring that all my posts align with my niche, are tailored specifically for my audience, and deliver as much value as possible.
Task switching is one of the best ways to waste precious time. Instead of creating content on a daily basis before hopping onto the next unrelated task, dedicate a day entirely for creating content. Doing so will save you a lot of time. And better yet, having a day entirely for content creation will encourage you to get into a state of flow.
If you’re working a 9 to 5 job, set Saturdays or Sundays aside to batch your content. And since you have a running list of content topics and ideas on a Google Doc, all you have to do is shoot the necessary photos or videos, and write captions.
Now that you’ve successfully batched your content, streamline the posting process by using a scheduling tool like later or planoly. This seems pretty simple and self-explanatory, but it’s still worth mentioning. Batching your content is only half the battle. If you’re posting it onto your grid without scheduling it, you’re running the risk of task switching throughout your day. This gives you more of an opportunity to forgo consistency if you don’t feel up to posting that day.
Coming up with fresh content ideas can be pretty exhausting. What’s worse? Fresh content ideas run the risk of underperforming. I’m a huge advocate for letting your audience and analytics choose the content you post. Say, for example, you’ve posted about a topic that really resonated with your audience. Read through the comments.
Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!
As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.
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