Twitter has been the go-to social network for real-time information and interaction since its founding. Social Media Production, politicians, and brands from various sectors have used this platform to publish video marketing content that has an immediate impact.
However, Twitter has undergone a series of changes since it came under the ownership of Elon Musk, the South African-American mogul known for founding companies like Tesla. On October 27, 2022, he officially became the owner of Twitter, and since then, the platform has received several modifications.
Below we list all the changes that have appeared on Twitter since Elon Musk’s delegation to the social network, some of which are very important for public figures, companies or influencers.
The main change that Elon Musk applied to the popular microblogging social network was Twitter Blue, a monthly subscription that adds benefits for users who pay for it. It costs $9.99 per month if paid from a PC and renews once a month.
Changes to Twitter’s algorithm
In addition, Elon Musk announced more changes that would be applied from April 15, 2023.
Users with Twitter Blue verified accounts will have greater visibility and priority in the algorithm, as they will appear in the For You section and at the top of the timeline when searching.
Note that the accounts you follow will also appear in For You, but with less priority.
However, profiles that you do not know and that are not verified will not have the possibility of appearing in either For You or Following.
After declaring that the new policy of Twitter is “freedom of expression,” in which negative tweets or those that incite hatred will be “removed” but not banned, Musk restored several accounts that had been suspended, including those of Donald Trump, Jordan Peterson, and Kathy Griffin (Musk restored Trump’s account after conducting a Twitter poll: 51.8% of the fifteen million respondents voted “yes” to returning the former US President’s account).
Each tweet now publicly displays how many views it has received, an update that Musk made in an effort to show how “Twitter is much more alive than people think.”
The visit count information was already available in the data displayed by the account analysis provided by Twitter to all users who activate it.
However, this new feature directly displays the view count below the tweet, without having to press the ‘View Tweet statistics’ button.
The latest change is the suspension of access to Twitter’s API, which is the system that other platforms use to communicate with Twitter.
For example, this affects you if you usually use a different platform to manage the different social media accounts you have instead of accessing Twitter’s application or website directly.It is not clear, however, whether accounts that want to use Twitter’s free API must be verified with the blue badge. This badge, as we remember, is obtained by paying $8 per month for Twitter Blue and also allows the social network to verify the user’s identity.
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