Creating a strong web presence is essential for businesses to survive today. Blogging is an easy and cheap method to improve your visibility, generate traffic for your website, enhance SEO, and generate leads. When blogging meets video, it simply takes the power of your blog a step farther.
Almost 87% of the marketers are already using videos and 51% of them report that the videos deliver the best ROI of all content. Blogs with videos have 3 times as many inbound links than those without.
These statistics give ample reason for you to start creating vlogs. So, let’s dive into the steps to run a successful video blog!
If you have shied away from video blogging so far, it is time that you consider including it in your content marketing strategy.
5 Useful Tools to Make Your Video Blog Extremely Successful
If you already have a vlog and know the basics but are looking to make it more effective and engaging, the first thing to do is to take a close look at your equipment. While it doesn’t have to be expensive, state-of-the-art equipment, it needs to be good enough to produce good-quality videos. The equipment that you choose to buy will depend much on your content and where you intend to shoot. Keep that in mind before you purchase.
The importance of clear audio cannot be ignored. Hence, investing in a good microphone is important for your video blog.
Do not rely on the inbuilt microphone in your camera as it may not deliver the quality you’re looking for. Use one that is compatible with the environment in which you would be doing most of your recording.
Do explore the sound quality, connectivity, and ease of use.
There are different microphones in different environments and for indoor recording and outdoor recording. The same microphone will produce completely different sound quality indoors than it would outdoors. A decent microphone with audio-balancing features is not awfully expensive but will make a world of difference to your audio quality. Good-quality microphones cost $100 or lesser. Do explore the sound quality, connectivity, and ease of use.
There are many different kinds of microphones available depending on the device and the location you use for recording. The most versatile according to us are lavalier microphones. They can be used with most devices including smartphones and the DSLR cameras. Two good-quality microphones are Boya by M1 and Audio-Technica ATR3350iS.
Professional-looking videos do not require a very expensive camera. While buying a camera, keep in mind the environment where you will be shooting and buy the camera according to your requirements.
There are a few things that you should keep in mind – make sure that the camera you pick has decent battery life. It should be lightweight and have ample storage capacity to record long videos. On the other hand, most smartphones have cameras that record good-quality videos and you can use them in an emergency.
Lighting affects the user experience. When shooting outdoors, there is little you can do to adjust the light except to make sure that the sun is not behind you. Working indoors you will need to create the right lighting to make the video look professional and the subject clearly visible.
Cameras perceive light differently than our eyes and require more light than we think to capture great images. For indoor shoots, it is best to use a 3-point lighting setup with a key light, fill light and backlight, used together to create the right lighting.
Most successful video bloggers have a great personality that shines out, creating an instant connection. Keep this in mind when you start creating video blogs. It’s important to be authentic, conversational, convincing and even funny. Prepare well before you start filming as everything reflects directly on your brand. Pick out different, relevant topics for your videos to sustain your audience’s interest.
This vlog by HubSpot on how to increase your organic reach on Facebook is a good example of being authentic and personal on camera.
Here’s another great example by Wistia on how to write a video script. It shows how sounding natural and witty can help you win at video blogging.
Providing value to your audience should be the foremost consideration while creating a video blog. Think about what you are going to talk about in your blog before you begin and keep these points in mind:
The audience needs an incentive to watch your video blogs, so they need to be informative and entertaining. Look for topics that resonate with your audience and talk about things that interest them.
Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!
As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.
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