Social media has been around for some time now and with more and more people joining social media platforms every day. It is also why social media has become a favoured spot for marketers of different shapes and sizes to promote their content, products, and services.
As any good marketer knows social media; Facebook, Twitter, Instagram and YouTube are nothing if content sharing doesn’t drive them. One could even go as far as saying that the share button is the backbone of the entire social media operation.
With that said, here are some tips on how to get your video content shared on social media.
Even though video content, by its very nature, is more easily consumed by your audience than text posts, this doesn’t mean that people want to see a full-length movie. Each social media platform has its optimal video length.
If you’re reading this, the chances are that you are already writing blog posts on a regular basis. If this is the case, then you can repurpose some of those blog posts into short videos. Use Google Analytics and other such tools to track your best performers.
If that material did well in writing, it could also do great as a video. Older videos can also be repurposed.
Every one is reasonably conscious of the fact that the video and audio quality is an important part to play when it comes to viewer engagement and share-ability. You don’t have to break the bank to produce these videos and it’s advisable to either invest in some filming equipment or hire a team of professionals to help you out.
In short, social media and video content work exceptionally well together. If you are not already on this train, you are missing out. By investing in video content and using these simple tips above, you can go a long way.
Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!
As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.
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