Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. Who remembers Charlie Bit My Finger, David After Dentist, and the still very relevant Leave Britney Alone?
The team behind one of the most visited websites has hopped on the short-form video bandwagon by creating Shorts. These 15-60 second shorts are designed to entertain audiences and help brands and creators drive engagement.
YouTube Shorts are short-form, vertical content created using a smartphone and uploaded directly from the app.
Viewers of your Shorts can share, comment, like, dislike, or subscribe to your channel while viewing the video. The content doesn’t disappear and remains on YouTube, unlike other short-form shorts apps like Instagram Stories and Snapchat.
Initially launched in India on Sept 14th, 2020, and rolled out across the U.S. on March 18th, 2021, YouTube Shorts quickly surpassed 6.5 billion daily views globally.
YouTube’s VP of Product Management described the video format as “a new short-form short experience for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones,” and goes on to say, “Shorts is a new way to express yourself in 15 seconds or less”.
YouTube’s attempt at short-form video content isn’t a far cry from other ephemeral videos on social media, including TikTok, Instagram Reels, Instagram Stories, Snapchat Spotlight, and even Twitter Fleets and LinkedIn Stories (RIP).
But, what sets Shorts apart is its ability to convert viewers into subscribers for your channel, a must-do for brands and creators.
When you’re setting up Shorts, you can create an entirely separate channel for your Shorts or place the Shorts widget in your main channel. But we recommend keeping your Shorts on your main channel. This is because aligning your main feed YouTube content and your Shorts content in one place will make it easier for your audience to stay engaged with your shorts and give them more opportunity to hop from Shorts to YouTube shorts and ultimately subscribe to your channel
Viewers can find your Shorts by tapping Shorts at the bottom of the app.
Alternatively, audiences can access Shorts:
Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!
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