Engagement is one of those glorified terms that every video marketer bombards you with because of how significant it is when it comes to video production. Audience engagement has been proven to significantly raise your return on investment also known as ROI. However you as a customer may ask, what is it and how can it be used? Our video production company reveals all.

Measurable ROI is key to success and understanding engagement. Our video marketing agency can help!
ROI need to be measured!


This blog will demystify the magic of its true meaning and how it can be boosted to optimise the ROI of your marketing videos.

Firstly, within a marketing context “engagement” means much more than attracting your audience’s attention, it also entails having your audience respond to your content in a positive way. It’s primarily about getting your target market/audience interested in who you are and what you can do for that specific client. 

So how do you accomplish this?

You have the option to personalise with insights, which is a great first step to immensely increase the engagement with your audience through detailed segmentation based on demographics, behaviour and needs you have discovered that applies to your target market. The more specific the analytics, the better you can target posts and tailor content to your audience’s interests. This will not only optimise direct engagement but also trigger indirect conversations and sales. Therefore you must get to know your audience! Our Videos For Business Service can help.


You have to find out where to reach them, what social media platforms they use, how to talk to them and what images and culture will tap into their emotions. Being specific in your tone will only help you build your audience and sustain engagement. The effectiveness of your reach can only be improved by understanding your target audience/market better. That’s what we do as a video production company.

You may also search for topics, so once you’ve decided how to reach your audience, you need to determine what to reach them with. Carefully monitor analytics on your posts and see which ones are the most successful in terms of reach, likes, comments and views. Try to emulate similar posts to keep engagement high. Deepen research on your audience behaviour by looking out for their interests or hobbies. Though this can all change in a pandemic.


Use metrics to find out whether people have been talking about you, sharing your content etc. See who your audience are following and analyse your competitors. See what they’re posting, how often they’re posting and track their level of engagement. In a world where customers are seeking immersive experiences, any form of interactive content is the key to generating engagement within your targeted audience. This helps to create a more inclusive social media presence that will boost audience engagement and response received.

Table describes typical ROI success for a marketing agency.

Add Value

The more you show that you value your audience’s opinion, the more that the audience will value yours. Increasing your accessibility in this “content-flooded” society, it’s hard to stand out from the crowd and pop up when being searched for. Therefore, video accessibility matters and so does your video marketing strategy. Event videos, if done well, are amazing for businesses to promote and advertise. Now think of all the events, performances, speeches and adverts that you have watched online. Even just short clips. It’s a lot, right? Content like this is an ideal way to boost reach and engagement and response. So, next time you have an event, hiring a video production company is a great choice to make. Engagement is our speciality.


Engaging videos start with having great content. But understanding your audience will only help to boost your reach and meet your targets. We love to know specifically what your goals are for the video that you want to produce and what your vision is for the final product, making sure that our team can provide exactly what you are looking for and over time help you reach your ROI goals.

Get In Touch

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some groundbreaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to an Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us defining a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.


Why not check out our other interesting reads such as our 2019 Christmas video for Kent’s Ashford Designer Outlet!