Adobe After Effects: This software is what our team use to make our high quality graphics. Whether it be subtitles, or animation, we turn to Adobe After Effects.
Aspect Ratio: This is the size of the screen the video will be made on. A standard high definition video is 1920×1080 and 4K is normally 4096 by 2160.
Bit rate: This refers to the quality of your video. We always make sure our videos are of the highest quality, to really make your project stand out.
Boom Microphones: These are the high quality microphones we use to capture dialogue and other sound when filming. Operated by a dedicated sound recorder on the day, we ensure we get clear, crisp, high quality sound for your videos.
Close up: A close up is a type of shot, where the camera gets as close to the subject. We particularly use this in our wedding videos, to really capture the emotion of the day. We also use them in our digital marketing campaigns and videos, to really highlight the fantastic teams and products on display.
Colour Correction: This is an editing technique that we use to really make our digital videos really stand out above the crowd. We use this technique in our Wedding Videos too, to make our high quality videos look even better.
Compositing: A technique that is essentially picture in picture. We use this when doing animated graphic work, as well as for a variety of other digital video uses, such as showcasing products over someone speaking, or to create dynamic video effects and transitions.
Compression: This is a technique in which digital video is reduced in file size, so that it can be easily shared and uploaded. We do this so we can ensure that the videos are sent out fast, as well as ensuring they can be uploaded to our secure server, where they can be retrieved at any moment, especially our wedding videos.
Depth of Field: Depth of field is a filmmaking term that is used to describe how in focus a subject is on camera. This can be used to create some incredibly dynamic shots that add another layer of quality to your wedding or marketing videos.
Diegetic Sound: This refers to the live audio that is captured at the time of filming. Whether it be interviews, or wedding ceremonies and speeches, our top of the range sound equipment ensures that we get the highest quality sound possible.
DSLR: DSLR stands for Digital Single Lens Reflex. This is the type of camera we use at Modus Film. They’re lightweight bodies allow us to transport them easily, as well as capturing incredible images using their inbuilt features. They may seem small, but they pack a punch.
Export: This is the act of how we take your film from our editing software, Adobe Premiere Pro, and convert it into a high quality video file for you to watch and share, on a number of platforms and places.
Exposure: Exposure is the amount of light that is registered by the camera’s sensor, essentially translating to how bright a shot is. It’s important that we get the correct exposure, to ensure that all of our shots look as crisp, and clear as possible.
Foley: This is the act of recreating sound to use over the top of video, if it wasn’t possible to capture on the day. This can make the videos feel more dynamic, as well as maintain consistency throughout them.
F-Stop: F-stop is in reference to the opening of the aperture that lets light into the camera. This works in tandem with the exposure, in that this is what we use to control how much light is let into the camera for each shot.
Frame Rate: This is how many frames, per second, our cameras capture video at. We’re not able to film at a consistent rate of 60fps, whilst shooting 4k quality images, that really make our videos stand out amongst the rest.
Gels: These are thin sheets of plastic that we place over any lights we may be using, to give a different feel of colour, as well as allowing us to either warm or cool the shot depending. We use these on most shoots where lights are required, to add another layer of creativity to any of our shots.
Import: This is the act of taking the digital files, and placing them into our editing software. The way we do this ensures that all the footage we capture for you stays safe and secure.
ISO: This refers to the level of sensitivity of the sensor in the camera. By increasing the sensitivity, more let is let in, meaning your images clearly stand out, and allow us more detail to be seen. A lower ISO works better when outside, such as wedding videos, as the natural light is usually more than enough to capture our high quality images.
Lavalier microphones: Also known as ‘clip on mics’ these are small microphones that attach to labels of clothing, that we tend to use for interviews, as well as Wedding videos, such as the speeches and ceremonies. Their discrete nature means they’re hard to see on camera, whilst still picking up incredible audio.
Macro Lens: This is a lens that we use to get an extreme close up of a subject. Its elongated shape means that a greater depth of field can be achieved, meaning the foreground stands out much more clearly and in a much higher quality, hence why we use them when filming interviews or other close ups.
Memory card: Memory cards have many uses, such as storing both visual and audio files, as well as other key documents. We use them in our wedding videos to store all of our initial shots, before we transfer them to our editing software.
Neutral Density Filter (ND Filter): A thin glass filter that can be attached to the front of a lens to reduce the amount of light coming in, in a similar way to sunglasses. While not completely blocking out all light, it helps to reduce harsh light spots when filming.
Optical Zoom: An optical zoom has the ability to change the focal length of the subject, built into the lens itself. This allows one lens to be used for a number of different jobs on a shoot.
Over Shoulder shots: These are shots similar to a POV, except the subject is still in view with just their head/shoulder being seen. This allows the camera to imitate the idea of what they’re seeing, whilst still showing other elements in the shot.
Pans: These are a fixed movement of the camera from left to right.
Polarizing filter: Similarly to a ND filter, a polarizing filter affects the way a lens reacts to light. It reduces glare, as well as providing a smoother contrast of light and dark subjects when filming.
POV (Point of View): A POV shot is when the camera is acting as a placeholder for the audience. This can be used to simulate certain scenarios, such as tours, and product demonstrations. We use these to add another layer of flair to marketing videos, to really get the audience involved.
Adobe Premiere Pro: This is the key editing software used to edit your videos. It allows us to cut, and edit the high quality footage we capture for you films, whether it’s your wedding video or a video for marketing purposes, we do all of our work within premiere pro.
Rule of Thirds: This is how shots can be constructed/broken up. By splitting a shot into 3 segments, a subject can be blocked clearly, providing satisfying shot presence.
Shot list: A document that outlines all the shots needed on a particular shoot. This helps with the planning as it reduces the need to organise and come up with complex angles on the day of filming, as well as knowing what creative shots will actually work for your video.
Screenplay: Essentially the script of a video. Even in some marketing videos, it’s useful to use a screenplay or script, so that any talent on screen know what’s to be said or happening.
Shutter speed: The rate at which the shutter on the camera closes and reopens, which determines how much light is allowed in to hit the sensor. By altering the shutter speed, we can determine how crisp a shot is, and how dynamic the lighting on it is.
Slider: This is a device which the camera sits atop, and allows for smooth tracks, without any bumps or sticking moments. This can help create some amazing shots in your wedding videos, as you walk down the aisle.
Slow motion: By increasing the frame rate on the camera, we’re able to capture more footage in the same amount of time, which creates the effect of slow motion. This adds another layer of creativity, and a high quality element to really make your video stand out.
Steadicam: A device used to keep the camera still whilst being able to move around a subject. This creates dynamic movement, as well as keeping the subject in frame.
Stop motion: An animation technique that involves taking a series of photographs and moving an object between them to create the sense of movement.
Storyboard: A drawn out version of a film or video, so that the vision can be seen before filming starts.
Sync: When recording sound, it is important to make sure that it matches any visuals that have been captured separately. This is done by syncing the sound to the action, making sure the words being said, either in an interview, or a wedding speech, match the lip movement on camera.
Three point lighting: A lighting set up that covers the left, right, and centre to reduce shadows being cast, as well as provide an even light to the subject on camera.
Tilts: Similarly to a pan, where the camera moves left to right, a tilt is where the camera moves up and down from a fixed point upon a tripod.
Timelapse: A technique where many photographs are taken at a set interval, usually done with an intervalometer, to show a sped up version of events. This is particularly useful when showing something that takes a while to complete, or the progress of a particular activity.
Tracking: This is the act of moving the camera in a set direction, either forwards, backwards, left or right, up or down. The movement helps create a sense of momentum, and can really heighten any given moment in any kind of high quality video.
Wide angle: A camera position that gets as much information on screen as possible. Usually used to establish a location, or if a lot of information is needed on screen at once.
White balance: The setting on the camera that tells the sensor what tone of white it needs to make itself. By altering this, an image can look either too warm, or cold, and not as crisp as it could be.
Zoom: The act of bringing the lens in closer to the subject, to get a closer look, or finer detail on said subject. This can also be done in post production, within our editing software.
Zoom lens: A lens that allows us to zoom in when filming. Where most lenses have a fixed point, a zoom lens allows greater range between two fixed points.