Shepherd Neame approached our creative video production company to inject new video content into their digital marketing strategy. Having produced corporate video production based products in the past we were ready for the challenge. 

Shepherd Neame is an independent brewery founded in 1698 in Faversham, Kent, and owns over 320 pubs around the UK. Shepherd Neame caught wind of some of our other corporate video production content in the food and drink industry and wanted to really boost their digital presence, and attract more customers, particularly those who reside outside the local area. With a selection of local craft ales, and fantastic food, the products and venues spoke for themselves, so it was just a matter of telling potential customers that, through the means of social media video production

Discovery and Research

Before our video marketing agency started any projects with Shepherd Neame, extensive research was carried out to find the most impactful way the video marketing strategy could work. This involved looking at a number of competitors to see gaps in their current digital marketing and analysing how video could be improved or filled in their failings. Developing on this our creative video production team could suggest ways that Shepherd Neame could stand out from the crowd. Given the wide array of restaurants they have to offer, it was decided to focus the digital marketing campaign on the individual charm each pub and venue had to offer.  We knew the fantastic food and drink was enough to attract local patrons, so our videos needed to expand that reach to new customers to maximise social media video production. 

Define and Plan

At the time Shepherd Neame was mainly focusing on word-of-mouth, low level social media video production and non-sponsored posts. We wanted to make sure that any posts of Shepherd Neame that were seen, reflected the atmosphere that these venues had to offer, as well as the individual uniqueness each venue had. We wanted to show them full of customers; sat at tables and the bar, enjoying the fantastic food and drink Shepherd Neame had to offer. By using video to focus on the patrons enjoying themselves, as well as spotlight features on their cornerstone food items, we could ensure the uniqueness of these venues was being displayed across a variety of digital platforms.  

Expansion

We also created product based films which include their Cask Club where they introduce a new cask ale each month, drink launches, events and delicious food to drive their social media video production strategies. We also noted that these products, and the venues themselves can only be appreciated fully when in the room, so our video production company made sure to create video content that would convey this to their audience. 

View our films

The Results

We target our films to the perfect audience, in the right place at the right time. That means Shepherd Neame get maximum value for their marketing budget.

For every £150 spent on marketing our pub venue films reached almost 95,000 people in the local area, pushed hundreds to the venue websites, and dramatically increased footfall in the weeks following the films.

Needless to say, we helped Shepherd Neame achieve their goals. With the feedback and response from the community being so positive – and so focused on the amazing food, we got to work creating a new film showcasing the Limes’ famous Streaking Pig Burger. We wanted to get mouths watering and eyes wide open and this short film did the trick, orders went through the roof.

" Modus Film were able to understand our business very quickly, and delivered a strategy and series of films that was perfect for us and our goals. With Modus' expertise in the film industry and their marketing capabilities, our promotions were quickly reaching all the right people. In short, they increased our footfall by 20% within a few weeks and far surpassed our targets - and kept under budget. "

Gareth Finney - Shepherd Neame
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