ashford Archives

Okay… So videographers love watching videos, but you may be wondering, “Can Video Production really improve my company?”

According to Oberlo…

87% of marketing professionals use video as a marketing tool.
88% of video marketers are satisfied with the ROI of their video marketing efforts on social media apps.
Video marketers get 66% more qualified leads each year.
Eight out of ten people say they have purchased software or an app after watching the brand’s video.
According to Campaign Monitor, “Video can increase open rates by 19% and click rates by 67% .”

What is Video Marketing?

Video marketing / video production uses videos to market or promote your product, and brand and increase engagement. You can post your marketing videos on your website, and blog, social media channels, and email marketing campaigns.

There are several types of marketing videos and including the following:

Demo Videos
How-To Videos
Event Videos
Interviews
Testimonials

Some of the benefits of video marketing include…

Generates leads
Increases conversations
Increases your marketing email open and click-through rates
Helps tell your business’s story
Improves understanding of your product, service, or brand
Allows you to be on the second largest search engine
Increases your website’s search rankings

However, as with any marketing, it must be done correctly to see a good return on investment and here are three tips to help you create effective marketing videos.

A Video Marketing Strategy

If you want to see results, and you need to have a plan. You need to…

Establish your goals for each video. Are you trying to build awareness, attract new customers, engage existing customers, or something else?
Find your target audience – You need to determine who your target audience is and where you can see them.
Determine your CTA – Any type of online marketing needs to have a call to action to be effective, social media marketing and video marketing. A call to action should align with your goals.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video production experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.

We’ve been working with DFDS UK to make video marketing content for their Rediscover Freedom campaign. In July they started to welcome passengers back on their ferries as the borders have now been eased post the coronavirus lockdown. How to keep video marketing during COVID-19 lockdown?

Whilst remaining PPE compliant our video production team set sail from Dover to Dunkirk to film their new on board safety measures. We used our Canon camera on our DJI Ronin gimbal to get ultra smooth shots which was much needed on a rocky ship!

We edited the content with a tight turnaround ready for the videos to hit their social media channels. The campaign was designed to spread the word on safer travel so their passengers can feel at ease onboard. DFDS provided us with instructional captions which communicated their post COVID-19 offering and new operations. These highlighted a complimentary meal voucher for every passenger, enhanced cleaning, fully PPE compliant crew members and their luxurious Premium lounges to relax and unwind.

https://www.dfds.com/en-gb/passenger-ferries/rediscover-freedom/safety-measures

Click below to see the results of our full promotional video which featured on board their ferries,

Our edited cut down video for their social media channels to boost their online presence in welcoming passengers back on board,

PPE compliant Video company in Kent and London now able to continue social media video marketing. in Kent and London.

Now we have started slowly thawing out of our COVID-19 freeze we have started to implement measures to make our services compliant with the government guidelines. As a video production company this can be a little difficult as our products force us to get up close and personal with the subject matter. Typical for social media video marketing, but regardless of this situation, we are enforcing the following practices:

1. Wear face masks at all times unless given permission by the client to remove them.

2. Maintain social distancing and try to use zoom lenses whenever possible.

3.Sanitise all our equipment, especially microphones which come into contact with individuals.

4.Sanitise hands regularly and try with all your will not to touch your face.

5. Do not accept biscuits from a tin or any other food items that clients would normally offer

With these measures in place we have been busy working with a number of our partners to deliver COVID-19 awareness videos across the South East. With more and more venues opening commissioning Modus to deliver your new compliance video will make you look professional, and serious about safety. Get in touch with our sales team now we are a PPE compliant Video Production Specialists!

For the latest safety information visit: https://www.hse.gov.uk/coronavirus/index.htm

Click here to see what video production services we can help you with post the Coronavirus lockdown.

We are Video Production Specialists working across Kent and London. We are keeping things moving!

https://modusfilm.com/services/promotional-films/

With the reduced number of aircraft landing and taking off due to COVID-19 we had a rare opportunity to fly our drone with our PfCO (Permission for Commercial Operations) and do some filming in between aircraft movements around the stands and the runway.

We’ve filmed at Luton Airport a few times over the past 3 years and it was very eerie to see all the aircraft grounded. You can almost hear a pin drop.

A big thank you to AIRDAT and Luton Airport’s air traffic control and airside operations for making this possible! We made another video about the recent national lockdown.

https://www.london-luton.co.uk/

Getting ready to take off on an aircraft stand.

Mark setting up the drone on the runway.

The current coronavirus lockdown situation can seem a bit scary – but it’s up to us to make the most of it and take as much positivity from it that we can. We even managed to visit an empty Luton airport!

Over the past few weeks, we have seen communities come together whilst individuals have kept their distance. We are all in this together and together we will get through it. This short video showcases the effect Coronavirus is having on the day to day lives of individuals and families living through the COVID-19 lockdown in England. In this video we see NHS workers, homeowners, children and key workers helping to keep our economy going.

We produced this with a fast turnaround of one week so we could post it on our social media whilst it was still current. It’s been well received on facebook with 4 thousand people reached. This is like what we achieved for DFDS!

Check out what you should be doing to maximise your video marketing efforts during lockdown.

DFDS Seaways asked us to hop aboard and film a choir that was scheduled to do some shows over in Berlin, and would be performing a flash mob for the onboard guests.

Once on board, we made our way to the lounge to set up the cameras. Making use of both our extreme zoom lens, and Ronin gimbal steadicam, as well as two GoPro’s to ensure maximum coverage of the lounge for when the performance began, to ensure we captured the guests’ surprise when the choir started singing.

However, this was a rough day weather wise. The ship was already rocking when we were docked in Dover, so filming with a precision zoom lens was going to be difficult. Thankfully we had our gimbal to balance out any rocking motion, and the choir did a spectacular job regardless of the motion. After a few falls we were back on track and the choir performed a variety of pop songs, and some well known Christmas classics, everyone on board seemed to have a great time, and it allowed everyone to forget about the rocky crossing.

Being event videographers we captured this event exceptionally well. If you want your event filmed get in touch with us on our contact page where we will be happy to answer any questions. This was great for social live streaming!

At the minute we’re all in lockdown due to the Covid-19 outbreak. Because of this, all 3 of us are confined to home, so I decided to use this time to perfect our live streaming capabilities. Given I had the office to myself, I had plenty of room to set it all up. Using 2 of our cameras, our H6 Zoom, and a whole lot of wires, I managed to get a pretty decent stream lasting for four and a half hours. Pretty useful if Max or Mark wanted to check in to make sure I was actually working. Thankfully we invested in some camera batteries we could connect to a plug socket, so the need to keep swapping and charging batteries wasn’t an issue, and again, being the only one in the office, I had all the internet power for myself, so no dip in stream quality thankfully. The next step would be getting down to a more refined process, so we don’t need so many wires, but given this works fine, keep an eye out for Modus Live streams in the future!

Our Turner Prize Live Stream was a success!

See our article on how to Facebook Live Stream here.

Engagement is key to live stream success. Find out more.

George

Over the course of 2019, we were lucky enough to be involved in a variety of projects that took us all over. We started new relationships with new clients, and expanded our opportunities with those we had worked with for some time now.

We jetted off to Munich on behalf of Turner Contemporary, and trekked all the way to Newcastle to work with DFDS Seaways, and Manchester with Britain’s walking charity The Ramblers. 2019 saw a brilliant year for the art in Kent, between Ashford’s Create festival, to Tunbridge Well’s Puppetry Festival, to the Turner Prize being awarded in the Turner Contemporary, Modus has been at the heart of it all. From effigies created by award winning artist Oscar Murillo, to the talented LED Drummers performing at the McArthur Glen’s Designer Outlet, Ashford. 2019 has been a fantastic year of creativity for Modus and our partners, and we’re so excited to see where 2020 takes us.

We’ve had the chance to work on bigger, more exciting video projects, and really got stuck in with a load of Ashford based projects, which was great to be at the forefront to the big changes in our home town.

Let’s hope our video production company will do well for 2020! You can check out our wedding material here.

Take a look at our favourite shots and projects over the year in the video below:

https://modusfilm.com/

Posts Tagged‘ashford’

Use Video Marketing To Generate Leads And Conversions

What is Video Marketing?

A Video Marketing Strategy

About Our Video Marketing Agency

Do You Need to Talk to a Marketing Expert?

Video Marketing Campaign for DFDS

We are a PPE Compliant Video Company post COVID-19

Drone filming at Luton Airport in Covid-19 Lockdown

Our video projects in 2019 Our best year so far…