Posts Tagged‘covid 19’

What are Instagram reels, Instagram for business

Posted August 10, 2021 No Comments

Like all social media apps, TikTok’s future is uncertain therefore Instagram has taken this uncertainty and is hoping to lure some creators away. They can do this with the rollout of a direct competitor, Reels, which has been launched in more than 50 countries ,including the US, UK, Japan, and Australia, on both IOS and Android. This blog will help you understand how to maximise Instagram for business and your video marketing across social media marketing.

Ready to kick start your social media marketing?

Similar to TikTok, Reels lets people create short-form videos set to music or another audio that can be shared with friends and followers and discovered while browsing the app. It’s the newest opportunity for Instagram to bring in users, increase the amount of time people spend in the app every day, and establish itself as a video entertainment platform. Reels allows people to record videos up to 15 seconds long and add popular music, as well as an array of filters and effects, over top of them. For businesses looking to  use Instagram for business, reels are a great way to build a following and improve video marketing, Instagram has revamped its Explore page to create a specific landing spot for Reels at the top of the screen that people can vertically scroll through. This is similar to TikToks “For You Page.”

Since Instagram Reels is TikTok’s rival, it’s worth discussing how they’re similar and/or different. The essence of Instagram Reels and TikTok is the same: providing users with a creative space to create and share short videos with others. They come with creative options, allowing users to make their best possible clips, especially when using Instagram for business.

Let’s do a comparison

Instagram reelsTikTok
A new feature inside the overarching Instagram eco system.A platform 
Users can create a 15 second video maximum Video time limit up to 1 minute long
Duet and local file uploads are not currently supportedUsers can “duet” one another’s videos and also react to them 
Reels disappear after 24 hours All video stay on TikTok unless deleted
Social media marketing guide

Are you ready to try Instagram for business?

In terms of social media marketing it can be too soon to say Instagram Reels will be successful as its predecessor, Stories. But one thing for sure is that it gives you a new way to create more compelling content, better understand your followers, and increase your reach on Instagram. So, just give it a try. From a single dashboard, you can schedule and publish posts, engage the audience, and measure performance. When Instagram Stories was first launched in 2016, it was called a Snapchat clone. But Instagram Stories quickly surpassed Snapchat in daily users and has become an effective channel for brands to build their audience.With that in mind, brands should grab the opportunity to be the first creators on Instagram Reels and engage a new kind of audience, people who prefer quick and easily digestible content. Besides, brands can collaborate with new creative talents to experiment with Reels content they create. 

Here’s how to do it: 

Select Reels at the bottom of the Instagram camera. You’ll see a variety of creative editing tools on the left side of your screen to help create your reel, including:

Audio: Search for a song from the Instagram music library. You can also use your own original audio by simply recording a reel with it. When you share a reel with original audio, your audio will be attributed to you, and if you have a public account, people can create reels with your audio by selecting “Use Audio” from your reel.

Effects: Select one of the many effects in the effect gallery, created both by Instagram and creators all over the world, to record multiple clips with different effects.

Timer and Countdown: Set the timer to record any of your clips hands-free. Once you press record, you’ll see a 3-2-1 countdown, before recording begins for the amount of time you selected.

Align: Line up objects from your previous clip before recording your next to help create seamless transitions for moments like outfit changes or adding friends into your reel.

Speed: Choose to speed up or slow down part of the video or audio you selected. This can help you stay on a beat or make slow motion videos.

So lets get ready to maximise Social media marketing

Whether you have a public or private account, you can share your reel to your Story, close friends, or in a direct message. If you do so, your reel will behave like a regular Story. It will not be shared to Reels in Explore, it will not appear on your profile, and it will disappear after 24 hours.

One more thing about Reels is that they sit  in the Explore page, a place that more than 50% of Instagram accounts use every month. If your reel is shown on this page, you have a huge chance to expose your brand to new followers. If big names like Maybelline, Sephora, or Louis Vuitton have been using Reels from day one, and if you’re already using Instagram for your business, why not give Reels a try?

About Us

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some groundbreaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working! We are Social media marketing experts.

Do You Need to Talk to an Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.

Our video production company uses canon cameras. Our video marketing agency breaksdown our top 3.

Best Canon Cameras For Vlogging & Social Media Production

Posted April 23, 2021 No Comments

The Best Canon Cameras For Vlogging & Social Media Production

Vlogging is a great way for people to really get to know you and your business – and to film a vlog, you need a vlogging camera. Whether you want to become an influencer with thousands of followers, or like our video marketing agency just connect with your clients and prospects. Social media production companies will tell you all the time to just let them take care of content creation but we are telling you to do at least 50% yourself! This is especially true if you are doing corporate video production material. It’s true that there are already many vloggers out there, but friendly, creative individuals with a strong message will always find a way to be heard especially during COVID.

Our Video Production Company Love Canon


Now, the friendliness and message are up to you. But when it comes to the best Canon cameras for vlogging, the three listed here will make it fun and easy for you to bring your ideas to life, while giving you the video quality and creative control you need to create a polished vlog. All three Canon vlogging cameras have built-in Wi-Fi and Bluetooth, so you can share your videos and pictures instantly by wirelessly transferring your creations to your smart device to upload to social media. We work a lot with individuals like Mr Doodle who do lots of vlogging such as YouTube.

1. Canon EOS 250D

An ideal entry-level Canon studio vlogging camera

• Sensor: 24.1MP APS-C
• Screen: 8cm Vari-Angle Touchscreen
• AF system: Dual Pixel CMOS AF with Face and Object tracking and movie Eye Detection
• Max video resolution: 4K (3840 x 2160)
• Lens system: Compatible with EF and EF-S lenses
• Audio: Microphone input

This light and portable DSLR packs plenty of power and impressive specs. Its fully articulating flip-out, Vari-Angle, screen helps you find the perfect angle when filming yourself at home or in the studio. Its helpful Guided User Interface also takes you through the various features and explains how to create different effects. The Canon EOS 250D is the perfect camera for the vlogger looking to graduate from a smartphone to something that gives more control over the creative process. Many members in our video marketing company team highly recommend this one.

Breakdown


Dual Pixel CMOS AF with Face and Eye detection ensures that you never fall out of focus when talking direct to camera and moving around your space. When disconnecting the camera from your tripod to shoot B-roll footage, the Canon EOS 250D feels balanced and easy to hold. It’s the larger camera of the three featured here, which makes it easier to maintain a firm grip for smooth, steady shots. Even in corporate video production projects, this one handles bland office lighting well!

As well as all these handy features, investing in an EOS system camera means you have a huge range of accessories to choose from, giving you even more creative flexibility. Compatibility with EF and EF-S lenses means you have plenty of options when choosing focal lengths, and the ability to create a beautiful shallow depth of field. For improved sound quality, there’s a 3.5mm stereo mini jack for attaching an external microphone.

A solid all-rounder, this is the camera of choice for influencers such as Sanne from the YouTube channel Books and Quills, who utilises Canon’s wide range of lenses to achieve smooth, shallow depth of field effects that give her videos a professional edge.

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Top 3 Best Camera contender as voted by our video production company, Kent

2. Canon EOS M50

A versatile mirrorless Canon camera designed for both indoor and outdoor use.

• Sensor: 24.1MP APS-C format
• Screen: 8cm Vari-Angle Touchscreen
• AF system: Dual Pixel CMOS AF with Face and Object Tracking
• Max video resolution: 4K (3840 x 2160)
• Lens system: Dedicated small, lightweight EF-M lenses and EF and EF-S lens compatibility with a Canon Mount Adapter EF-EOS M.
• Audio: Microphone input

The EOS M50 has been developed with video – and vlogging in particular – in mind. For starters, this camera offers up to 143 autofocus points (depending on the lens in use) with Dual Pixel AF that features face and object tracking. Manually selectable focus across the frame means that when you’re shooting action B-roll you can drag your finger on the touchscreen to move the AF point or create a professional pull-focus effect.

Breakdown


The EOS M50 is great at filming in low light. When shooting in 4K, the camera offers sensitivity up to ISO 6400, which means that you can count on clear footage with accurate colours whether you’re filming yourself unboxing products in your lamp-lit bedroom at night or walking through the streets of a capital city in the bright midday sun. If you don’t need to shoot in 4K, then shooting at HD quality enables you to push that ISO range from 100 all the way up to 25,600, which means you can film in the moonlight and people will still be able to see your face!

With the fully-articulating, Vari-Angle screen, you can quickly flip it around and frame yourself on the go for those quick pieces to the camera when strolling through your local food market or trying to balance onboard a ship. The EOS M50 stellar AF system places a square over your face to show that you’re in focus, and the in-camera Movie Digital IS helps ensure steady footage even when you’re shooting handheld.

For creative flexibility, you can use EF and EF-S lenses with a Canon Mount Adapter EF-EOS M, but the compact, dedicated lenses are perfect for vlogging.

What else? Well, there’s a stereo microphone built-in, plus a 3.5mm stereo mini jack for attaching an external microphone. And with the Canon EF-M 15-45mm f/3.5-6.3 IS STM kit lens mounted, The EOS M50 sits nicely in your hand. This means you can film yourself at arm’s length without getting tired, a technique you’ll often see in videos from influencers such as Joel from Gallucks. You will also see this camera used to film many of your favourite TikToks.

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3. Canon PowerShot G7 X Mark II

The pocket-sized, out and about Canon vlogging camera

• Sensor: 20.1MP BSI 1.0
• Screen: 7.5cm Tilting Touchscreen
• AF system: Continuous AF with Face and Object Tracking31-point AF; 4-stop lens shift-type IS, Intelligent IS with 5-axis Advanced Dynamic IS & Auto Level
• Max video resolution: Full HD (1920 x 1080) at 60fps
• Filter: ND filter built-in

The Canon PowerShot G7 X Mark II is a pocket-size, large-sensor compact camera with a built-in 24-100mm (equivalent) f/1.8-2.8 lens. The combination of the lightweight and large sensor makes it a beast for vloggers. You can put it in your pocket and take it with you wherever you go – it’ll take whatever life throws your way. The built-in lens is lightning quick, which means you’ll never miss a moment and the flip-up screen makes framing yourself on the go a total breeze.

Breakdown


The Canon PowerShot G7 X Mark II performs superbly in all light conditions, whether it’s blazing sunshine or a lamp-lit bedroom, which makes it a perfect out and about the camera. You can see just how clean its footage is in the videos from Ellie of the YouTube channel doyouknowellie, who shoots from dawn until dusk.

The Canon PowerShot G7 X Mark II gives you a huge focal range with tons of reach. So at a sports event, for example, you can take in the whole scene and then zoom right into the 100mm end of the focal range and capture the action. Then zoom back out, flip up the touchscreen, press the screen and record your reaction! Though in situations like this you will probably want us, the best video marketing agency in Kent.

The Canon PowerShot G7 X Mark II also boasts superb face detection and tracking mode. This means you can move around freely, throw your hands up in the air in excitement and show your reaction to what’s going on, all without worrying that your face will drop out of the zone of sharpness.

You’ll be able to capture incredibly steady movie footage even at full zoom, and even when panning or on the move, thanks to the 5-axis Advanced Dynamic IS to counteract camera shake.

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Conclusion

So there you have it, our complete top 3 breakdowns of the best vlogging Canon cameras. Good luck with your own social media production projects and corporate video production tasks! You can see what magic we can do for some of our clients.

About Us

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some groundbreaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to an Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.

Video Marketing Agency diagram. How to take corporate video production to the next level. Videos for business. Social Media Markeing. Advertising Agency. Kent and London

How has COVID-19 impacted Entertainment and Social Media Video Production?

Posted April 12, 2021 No Comments

Although entertainment – with the exception of live performances – is easily consumed away from public places, the production process of most content even those in social media production still often includes significant human contact and is therefore at risk from COVID-19. Our video marketing agency looks deeper at the issue examining the Corporate Video Production sector.

Not all is Lost

Not all media industries are equally affected, however, restrictions and guidelines concerning groups of people and home-based working have already started to hit the filming of TV shows and movies, with many projects put on hold. Meanwhile, staples of linear TV such as soap operas (many of which have older, therefore potentially at risk cast members), quiz shows, game shows and reality TV are all likely candidates to halt Social Media Video Production. In music, recording studios are closing down, creating a similar supply chain challenge. If the pandemic persists long enough to keep the population home-bound for months, both music and Corporate video production agencies are going to start running out of new content to deliver to their audiences. Games, however, are a very different story, with many games publishers able to continue the development of games with work-from-home workers. This is a distinct market advantage. Podcast creators and social talent are similarly well placed. In fact, independent content production as a whole is well positioned to overtake other competitors. Not at all like our video marketing agency.

Live entertainment

Consumption of entertainment in venues (encompassing sports, cinema, music, theatre, clubs) is significantly more impacted in the short term by COVID-19. However, recovery should transpire in the mid-to long term. Sports events and their Social Media Video Production have been particularly hard hit and are one of the first sectors to respond, initially playing games behind closed doors and then stopping the leagues and events entirely. The consumption hole that sports have created, for both live and televised sports, is an opportunity for other forms of entertainment to fill. TV rights deals face the risk of re-evaluation if the shutdowns firmly continue. Live music is another high-profile victim, as testified to by the share price tribulations of Live Nation. Live streaming of concerts is still nascent and COVID-19 may have come a little too early for the sector to truly capitalise. Nevertheless, there is already a groundswell of activity that will grow – through promoters may find themselves cut out of this new value chain. Once the pandemic is over, however, live music will return to strength as the unique experience of being at live music cannot be fully replicated digitally.

Consumption of Social Media Video Production

Although the leisure industry may be facing a near-term Armageddon, entertainment is set for a boom. During the last recession, consumers enveloped, allocating more time in with entertainment at home rather than spending to go out. Even without considering extra time from potential unemployment and under-employment, the average working consumer has another 15% of their waking hours addressable by Social Media Video Production content by Corporate Video Production companies.

Outlook 

While there are plenty of evidence-based models to predict the likely impact of a global recession, modern-day evidence for the impact of a global pandemic is barely adequate and largely theoretical. The economic impact of the COVID-19 crisis on a Video Marketing Agency is unchartered territory. It is however likely that those companies who offer Social Media Video Production have the confidence and ability to invest in growing through and beyond the pandemic will be best placed once the crisis abates.

One of the unintended consequences of the COVID-19 crisis may be a creative renaissance. In the history of artistic output, adversity often results in the most powerful creativity. Creatives from scriptwriters, through songwriters to special effects designers, may find themselves inspired to craft some of the most poignant and impactful work they have ever created. We may be on the verge of the golden era of songwriting by established artists combining the raw emotion they felt in their youth with the learned creative professionalism that comes from being a professional artist or songwriter.

Video Marketing Agency Against the Industry

Indeed, the media industries as a whole not just a Video Marketing Agency may come out of the COVID-19 crisis with the most powerful creative ideas they have ever had. However, in no way does this suggest this is a good thing for the economic predicament of creators, nor does it diminish the duty of care that content companies have for their creative talent during this incredibly difficult period, The Global Pandemic. Many creators will face economic hardship unlike any other that they have experienced, and there is responsibility right across the value chain for helping struggling creators throughout the COVID-19 pandemic. Some may even find themselves forced out of creativity altogether.

Conclusion

However, Corporate Video Production platforms such as Netflix have thrived during this time, with 15.8 million accounts being added between January and March, smaller organisations in the industry have endured severe losses. Broadcasting companies are severely suffering from the lack of advertisement as companies have been restricting their marketing budgets in anticipation of the recession which is sure to follow COVID-19.

The closure of clubs, bars and restaurants has now made the potential income of musicians and comedians decrease dramatically. This has led to mass rescheduling with a very large amount of events and shows etcetera, but this doesn’t necessarily solve the problem as many will feel unsafe attending mass gatherings once the virus has passed. Furthermore, in the current period of lockdown venues have no income and therefore are unable to pay their staff. Consequently, this could lead to venues having to close which will evidently have a detrimental effect on Corporate Video Production as a whole. There is a real possibility that the industry may never fully recover from the setbacks Covid-19 has caused.

About Us

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some groundbreaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to an Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us defining a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.

Video Production Company surviving COVID-19.

Posted August 24, 2020 No Comments

Without a doubt, the world is changing. And Video Marketing Agency’s and video marketing strategies need to proceed to change with it. This means finding a way to continue producing for clients in spite of the many challenges COVID-19 has thrown at us. This is what our Video Production Company is doing. See COVID marketing strategies. Find out more about our Video Marketing Agency here and how we create Video for business.

We Are Ready

Our Video Production Company Has a long pedigree of delivering professional videography, photography and creative content to our clients and have full production capabilities at our disposal. We produce for all sorts of platforms such as websites, social media, events and more. From live performances to board meetings, we can accommodate any kind of event and deliver the finished product in any form you desire. Having worked all over the country filming everything from weddings to adverts, to conventions and other events, we have the skills and experience to capture the atmosphere of your event and deliver it in a neat polished package. Find out how we see the pandemic hitting long term.

Still Going Strong

And although COVID-19 has highly impacted us all, we realise we are in an extremely privileged position being able to recommence producing for you. Our Video Marketing Agency is grateful for the opportunity to continue to produce content for clients and would like to provide our video marketing services to ensure that important moments are captured by our video marketing agency. You can expect our Video Production Company to immerse ourselves with your specific need and for your Video for business, working with you every step of the way asking questions and also learning exactly what you want and need before the filming process begins, and as experts in the video production business, we can deliver beautifully shot cinematic videos and photographs for you. Our Video Production Company are confident that we can deliver a bold dynamic and innovated videos that will be captivating to viewers.

Our Video Marketing Agency Works Hard

We will work with you to decide the type of video and/or photographs that you require, also we can discuss whether you have a vision in mind or if you would prefer us to define the concept, of course, we will also adapt to your needs and make sure to provide a project that is very dynamic and on budget for you.  We will use our experience to capture the material needed and will also continue to work hard on the day to get every shot, throughout the filming process we are open to feedback with opportunities to review the work as the day goes on. The power of memories is hard to overstate. Our Video Production Company is capable of encapsulating important events, special times experienced and so much more from years and even decades ago. Even an exchange that may have lasted for a minute or two, all that time ago, can etch itself into our memories. As a video for business concept, this is very popular.

Our Process

We were thinking about this power of memories and how important it is to spend time doing the things you love with the people you love. We compiled some quotes that encapsulate why memory-making is so essential, and we want to share those with you! 

Our priority as video marketing experts is to ensure that you receive the best experience that you can and get to capture intimate and important moments that you intend to keep forever. Whilst The current world is experiencing the COVID-19 pandemic, it takes away special moments that are very important to people by drawing people away from one another due to lockdown restrictions, however, as a video production company, Modus Film intends to Bring people together by guaranteeing to Bring important moments to life using our production skills in our Video Marketing Agency. Our specialists will work with you throughout the productions process Giving you the best experience when using our services and ensuring all content reflects your individual needs and the audiences you want to connect with. We want to give you the opportunity to be able to relive past experiences and memories through our full video agency service. The professionally filmed events that capture every key emotional moment of the day can be shared with family and friends and kept as a memento that you can watch together in years to come with our aim to leave our clients delighted with the finished product. 

Professionals In Our Field

We are well-versed in delivering high quality videos for business remotely and have frequently done so between our based Locations across London and Kent. We have also worked with international businesses to create cinematic shots for them.

We understand the difficulties COVID-19 has imposed on production companies and the Video Marketing Agency when it comes to producing new material for weddings and events that are no longer taking place. As things begin to ease our innovative ideas and content has never been greater! And that’s why we’re continuing to produce videos for business no matter what the situation. We are even continuing to produce creative video production content.

Get In Touch

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some groundbreaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to an Expert?

As video marketing experts we are specialists in all forms of video marketing and making video for business. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

www.modusfilm.com

Video Marketing Campaign for DFDS

Posted July 9, 2020 No Comments

We’ve been working with DFDS UK to make video marketing content for their Rediscover Freedom campaign. In July they started to welcome passengers back on their ferries as the borders have now been eased post the coronavirus lockdown. How to keep video marketing during COVID-19 lockdown?

Whilst remaining PPE compliant our video production team set sail from Dover to Dunkirk to film their new on board safety measures. We used our Canon camera on our DJI Ronin gimbal to get ultra smooth shots which was much needed on a rocky ship!

We edited the content with a tight turnaround ready for the videos to hit their social media channels. The campaign was designed to spread the word on safer travel so their passengers can feel at ease onboard. DFDS provided us with instructional captions which communicated their post COVID-19 offering and new operations. These highlighted a complimentary meal voucher for every passenger, enhanced cleaning, fully PPE compliant crew members and their luxurious Premium lounges to relax and unwind.


https://www.dfds.com/en-gb/passenger-ferries/rediscover-freedom/safety-measures

Click below to see the results of our full promotional video which featured on board their ferries,

Our edited cut down video for their social media channels to boost their online presence in welcoming passengers back on board,

We are a PPE Compliant Video Company post COVID-19

Posted July 7, 2020 No Comments

PPE compliant Video company in Kent and London now able to continue social media video marketing. in Kent and London.

Now we have started slowly thawing out of our COVID-19 freeze we have started to implement measures to make our services compliant with the government guidelines. As a video production company this can be a little difficult as our products force us to get up close and personal with the subject matter. Typical for social media video marketing, but regardless of this situation, we are enforcing the following practices:

1. Wear face masks at all times unless given permission by the client to remove them. 

2. Maintain social distancing and try to use zoom lenses whenever possible.

3.Sanitise all our equipment, especially microphones which come into contact with individuals. 

4.Sanitise hands regularly and try with all your will not to touch your face.

5. Do not accept biscuits from a tin or any other food items that clients would normally offer

With these measures in place we have been busy working with a number of our partners to deliver COVID-19 awareness videos across the South East. With more and more venues opening commissioning Modus to deliver your new compliance video will make you look professional, and serious about safety. Get in touch with our sales team now we are a PPE compliant Video Production Specialists! 


For the latest safety information visit: https://www.hse.gov.uk/coronavirus/index.htm

Click here to see what video production services we can help you with post the Coronavirus lockdown.

We are Video Production Specialists working across Kent and London. We are keeping things moving!

https://modusfilm.com/services/promotional-films/

The Time We Stopped | Positivity within the Coronavirus

Posted May 1, 2020 No Comments

The current coronavirus lockdown situation can seem a bit scary – but it’s up to us to make the most of it and take as much positivity from it that we can. We even managed to visit an empty Luton airport!

Over the past few weeks, we have seen communities come together whilst individuals have kept their distance. We are all in this together and together we will get through it. This short video showcases the effect Coronavirus is having on the day to day lives of individuals and families living through the COVID-19 lockdown in England. In this video we see NHS workers, homeowners, children and key workers helping to keep our economy going.

We produced this with a fast turnaround of one week so we could post it on our social media whilst it was still current. It’s been well received on facebook with 4 thousand people reached. This is like what we achieved for DFDS!

Check out what you should be doing to maximise your video marketing efforts during lockdown.