Posts Tagged‘dreamland’

19 Video Marketing Statistics Of 2023

Posted January 16, 2023 No Comments
video marketing videos for business

Video marketing videos for business lets you showcase your personality, share lots of content in a short time, and ultimately gives your business a voice that can be lacking when people make digital connections. Developing a creative strategy is an integral component of successful marketing in 2022.

At Creative Marketing Ltd, we know how transformative high-quality video can be to business performance, so we have pulled together our top twenty video marketing statistics for 2022. When people scroll through their social media feeds or want to feel a connection online, video is the most engaging form of marketing content. Let us tell you why!

Video Marketing videos for business Consumer Behaviour Statistics

1. There Are Predicted To Be 48 Billion Digital Video IN The World By The End Of 2023

This represents an increase of 700 million users available for marketing teams to target with strong video content. Brands should also, therefore, consider how they can make their content suitable for large audiences, as we all know the power that a viral video must elevate a brand. Many video platforms are already enabled for this with features such as subtitles and transcripts available, meaning content can be enjoyed by event viewers that it was not originally intended for. This also offers an extra way to enhance SEO with informed meta and alt-tagging data being associated with video content.

From beauty tutorials that showcase the latest brands to informative how-to videos with subtle use of a brand’s presence to inform a consumer, consumers are looking for video content more than ever so now is the time to get your presence sorted.

2. 30.6% Of Consumers Are Searching For Tutorial Videos Making It One Of The Most Popular Forms Of Video Content

The most popular forms of content were music videos (51%) and viral content (36.7%), which we think brands should pay close attention to. The most successful video content is the one that comes across as the most authentic and organic. It is, therefore, a great idea to pay attention to these trends and find ways that your company can align with what consumers are, somewhat unknowingly, looking for.

The inclusion of how-to, tutorials, product videos, and influencer videos are all important in the marketing world as they showcase consumers engaging with content that can convert them into paying customers. With 62% of people trusting influencers more than celebrities or public figures, we think that this offers a great way to enhance your brand loyalty.

3. 90% of consumers use mobile video as their main form of video view content.

3.90% Of Consumers Use Mobile Video As Their Main Form Of Video View Content

Thanks to the likes of TikTok, Facebook videos and Instagram reels, people are looking more to mobile social platforms to view video content. Gone are the days of static images filling feeds, as consumers now expect highly edited and sleek content to greet them.

Globally, 4.43 billion people access social networks using mobile devices, so it is no surprise that this statistic is so high. Brands need to understand that people expect access to every form of content from the trusty sidekick that lives in their pocket or desk. Mobile video content is here to stay!

4. Millennials Aged Between 26-35 Make Up The Higher Category Of Video Viewers

You could even say that they take it as seriously as a part-time job, with some people racking up as many as 20 hours spent watching video content. This means that brands have amazing opportunities to target the consumers that potentially have the least financial commitments.

Knowing the age of consumers that watch the most video content also gives companies a great insight into how content can be tailored to stand out. Every element, from the editing style to the tone of voice that is used throughout, can help you stand out in the mind of a consumer.

5.66% Of Consumers Have Actively Searched For Video Content To Find Out More About A Brand

Gone are the days of reading about a brand or downloading a catalogue. Consumers want the content to be informative and readily available in video form, allowing them to learn about a new product or service in a timely manner.

Knowing that consumers are using video platforms in this way allows brands to create content that is further optimised to include a stronger call to action. This also allows for budgets to be allocated more wisely, as consumers would prefer to watch an informative video instead of calling up and speaking with a customer service team member.

In a conclusion, it is obvious that all content needs to be created for both brand advocates and new consumers to ensure that it provides something for everybody’s needs.

Social Media Platforms Video Marketing videos for business Statistics

6. YouTube is the most viewed source of online video content and has an astonishing 2.6 billion global users.

The platform is most prevalent in India, with more than 467 million viewers. Very much seen as the leader in video content, the platform is to thank for the rise of user-generated content and consumer video engagement. In fact, more than 720,000 hours of YouTube video content are uploaded each day!

The platform’s global reach is also made achievable by accessibility features such as subtitles, which means viewers can still interact with content even if it is not in their native language.

YouTube can also be seen as the first significant influencer platform. In 2022, it is estimated that 30% of all channels belong to a content creator. Thanks to the world of food reviews, beauty tutorials and product recommendations, many people now head to the platform directly for video content that supports a buying decision.

7. 30% of marketers choose to use Facebook live as their live-streaming social media platform of choice.

Launched in 2015 to bring Facebook to the needs of the modern social media user, Facebook live allows businesses and individuals to stream via their pages to an approved audience. The feature mimics the likes of Instagram stories and YouTube live by allowing people and brands to be instantly streamed to their audiences.

Live video is a great marketing tool to include with strategy and plans as it enhances digital connectivity and helps brands obtain a voice online. Live streaming shows that a company is current and that they have something that is worth sharing. Facebook is likely chosen as it has brilliant B2B and B2C features, with the live streaming function being fully compatible with most other third-party streaming services such as Zoom for the purpose of webinars.

With more than 8.5 million broadcasts having been made on Facebook to date, it is clear that this is something every business should be considering!

8. Want to make major money through video streaming? TikTok is the place to be as the video-streaming app has generated more than $6.3 billion to date in revenue.

In September 2022, TikTok’s parent company, Douyin, reported growth for the fourth consecutive quarter to the tune of $914.4 million! This is even more impressive considering the industry of mobile spending is noticing sharp drops just like many other consumer-spend sectors.

TikTok showcases how you can bring in a strong call to action with video content as the app has become increasingly focused on in-app shopping. Many content creators now post links to shop products on their own videos, with a trend also emerging for live TikTok shopping events that people can use a one-click feature to buy products.

9. 77% of companies use YouTube as their platform of choice to host marketing video content.

This proves that brands use the platform as the main call-to-action landing page instead of purely hosting video content on their own websites. The Google integration with YouTube means that videos have the power to be shown within search results if the metadata aligns with the SEO search for a particular keyword or trend.

By uploading marketing content to YouTube, brands are improving their presence on the platform and the chances of relevant customers coming across their products or services.

The easy-to-use description box, option to interact in the comments and inclusion of hashtags all offer personalisation features that can further enhance the visibility of marketing video content. We think using YouTube as your video hosting platform is a brilliant idea.

10. Video content is proven to be 1200% more effective than other forms of marketing content.

This statistic speaks for itself, proving that consumers are more susceptible to being converted to video. Videos are more emotive, allowing increased amounts of information to be digested and more questions to be answered in a short time.

The reality is that consumers expect brands to be producing sleek content, so if yours is not, you will be seen as behind the times and less likely to stand out to the modern consumer.

Video Marketing Professionals Statistics

11. An incredible 82% of internet traffic across the world is set to come from video marketing in 2022.

Based on both video streaming and live video content, this stat proves how important high-quality video marketing assets are in your plan. This also doesn’t just relate to length informational videos but also video assets that can be created from content such as gifs and shorts.

It is also not just the fact that video content sells but also how consumers use digital outlets as part of their daily life influencing this video marketing prominence.

32.8% of people say they view videos online as a way to relax and unwind. Whatever the reason for use, there is no denying that video content provides a source of entertainment that previously other media forms would have filled.

With videos offering high conversion rates, brands need to consider why consumers turn to video streaming platforms and how they can relate their products or services to this media outlet. Customer profiling certainly has taken on a whole new digital meaning in 2022!

12. 60% of marketing teams say they use video as a tool to look relevant.

Video content is a surefire way to not only stand out amongst tech-savvy consumers but also ensure that brands look like they are busy and successful. Creating elevated video content does not have to be complex, thanks to the various apps and courses available, but it does have the power to impress consumers of all ages.

Marketing teams understand the importance of creating video content as it’s not just what will make them look good but also what their consumers will expect.

This form of marketing is relevant for B2B and B2C audiences as company culture is an important message to transmit in various settings. Whether you want to stand out amongst influencer-driven consumer markets or want your business to appeal to top talent, video content is a strong marketing tool.

13. 81% of marketing professionals plan to include video as a cornerstone in their marketing strategy over the next decade.

Video is such an essential part of marketing strategy for most marketing teams that it is being planned into strategy, not just content plans. Normally marketing teams will have ideas for campaigns or base their operations on a solid call to action. However, the trend in 2022 and beyond is that a video is a tool that can be used to lead to many other forms of conversions.

With teams planning this into strategies and budgets, it highlights the need for all companies to invest in professional video marketing services to stay ahead of the game.

14. 46% of marketers say they now create more video content as it’s easy to produce in-house.

The rise of video-focused platforms has already meant a market for easy-to-use apps and software has closely followed. Whilst this is great to hear, there is still an industry-wide lack of digital skills meaning that companies are still potentially missing out on the best converting materials as they do not have the talent.

That is when a professional marketing agency, such as Creative Marketing Ltd, can act as a seamless extension of your own teams. We would love to see this statistic climb even higher as we think creative teams should feel empowered to create content for all parts of dynamic marketing strategies.

Video Marketing Content Statistics

15. 62% of marketing professionals say video engagement is their top metric for measuring campaign success.

While we appreciate that there are many ways of measuring consumer journeys and understanding ROI, at Creative Marketing Ltd, we agree that video engagement is a top priority.

There are many ways in which video engagement can be used to understand how consumers are interacting with a brand, including shopping click-throughs, live event statistics, onward journeys, and interactions within the comments sections. These elements all tie together to create succinct digital strategies that let companies automate operations thanks to the digital presence that sleek video content offers.

16. Webinars are a form of video marketing that 95% of B2B companies use as a key marketing tool.

When you think of video marketing, you may assume we mean social media videos or on-page tutorials on your website. This is not the case, as webinars are also a brilliant way of engaging with consumers and brands.

Whilst they are sometimes used within the consumer market, they are often brilliant forms of converting content within the business world. This form of knowledge transfer is almost always sold as a knowledge transfer exercise means that the viewers are being subjected to more subliminal marketing techniques.

With an average attendance rate of 50% for webinars, it is clear that this form of video marketing offers a great way to engage directly with target audiences.

17. 73% of consumers Are influenced by some video marketing Agency making it the most successful assets you can create.

From short how-to snippets to lengthy brand content, video content is such a popular form of marketing as it offers tons of flexibility.

With so many options around, it is vitally important to understand what your consumers will benefit from. As you can spend much of your budget on professional video content. We hold this in high regard as we always investigate what forms of content would best suit your business.

18. Video content marketing is set to be given more budget by 60% of companies over the coming years.

You want to invest your money in content marketing; that is no secret. The biggest trend to emerge in 2022 is the in-house budget focus on producing video content. More frequently, companies are also working with professional marketing agencies. While also bringing top digital talent in-house, meaning that their content is of the best quality possible.

With this comes consumer expectations that set the benchmark for how professional video content should be. Gone are the days of quick edits and poor-quality video being an afterthought in content plans. Now, companies are recognising the need to invest appropriately in these versatile collateral pieces.

19. Videos that are between 15-30 seconds have a 70% click-through rate making them the most popular form of video

Like any form of marketing asset, video content also has a time and place, which should always be considered. To engage users in a short time on saturated platforms. Snappy and attention-grabbing video content is the way to do it.

Just like the trailer of an action-packed movie, having a short form of video which can sell a concept is a great way to pique interest and direct the consumer journey.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

What Is A Target Market And How To Find Yours

Posted October 24, 2022 No Comments

The better you understand your target market, the more you’ll be able to focus your ads and reach the audience most likely to convert into customers.

Your target market sets the tone for your entire marketing strategy — from how you develop and name your products or services right through to the marketing channels you use to promote them.

Here’s a hint before we dig in: Your target market is not “everyone” (unless you’re Google). Your task in defining your target market is to identify and understand a smaller, relevant niche so you can dominate it. It’s all about narrowing your focus while expanding your reach.

In this guide, we’ll help you learn who’s already interacting with your business and your competitors, then use that information to develop a clear target market as you build your brand.

What is a target market?

A target market is the specific group of people you want to reach with your marketing message. They are the people who are most likely to buy your products or services, and they are united by some common characteristics, like demographics and behaviors.

The more clearly you define your target market, the better you can understand how and where to reach your ideal potential customers. You can start with broad categories like millennials or single dads, but you need to get much more detailed than that to achieve the best possible conversion rates.

Don’t be afraid to get highly specific. This is all about targeting your marketing efforts effectively, not stopping people from buying your product.

People who are not included in your targeted marketing can still buy from you—they’re just not your top focus when crafting your marketing strategy. You can’t target everyone, but you can sell to everyone.

Your target market should be based on research, not a gut feeling. You need to go after the people who really want to buy from you, even if they’re not the customers you originally set out to reach.

What is target market segmentation?

Target market segmentation is the process of dividing your target market into smaller, more specific groups. It allows you to create a more relevant marketing message for each group.

Remember — you can’t be all things to all people. But you can be different things to different groups of people.

For example, as a vegetarian, I’ve eaten plenty of Impossible Burgers. I’m definitely a target customer. But vegetarians are a surprisingly small target market segment for Impossible Foods: only 10% of their customer base.

That’s why Impossible Foods’ first national advertising campaign was definitely not targeted at me:

The target market segment for this ad campaign was “meat eaters who haven’t yet tried Impossible products.”

Vegetarians and meat eaters have different reasons for eating plant-based burgers and want different things from the experience. Target market segmentation ensures the company reaches the right audience with the right message.

How to define your target market

Step 1. Compile data on your current customers

A great first step in figuring out who most wants to buy from you is to identify who is already using your products or services. Once you understand the defining characteristics of your existing customer base, you can go after more people like that.

Depending on how someone connects with your business, you might have only a little information about them, or a lot.

This doesn’t mean you should add a lot of questions to your order or opt-in process just for audience research purposes — this can annoy customers and result in abandoned shopping carts.

But do be sure to use the information you naturally acquire to understand trends and averages.

Your CRM is a goldmine here. UTM parameters combined with Google Analytics can also provide useful information about your customers.

Some data points you might want to consider are:

Step 2. Incorporate social data

Social media analytics can be a great way of filling out the picture of your target market. They help you understand who’s interacting with your social accounts, even if those people are not yet customers.

These people are interested in your brand. Social analytics can provide a lot of information that might help you understand why. You’ll also learn about potential market segments you may not have thought to target before.

You can also use social listening to help identify the people who are talking about you and your product on social media, even if they don’t follow you.

If you want to reach your target market with social ads, lookalike audiences are an easy way to reach more people who share characteristics with your best customers.

Step 3. Check out the competition

Now that you know who’s already interacting with your business and buying your products or services, it’s time to see who’s engaging with the competition.

Knowing what your competitors are up to can help you answer some key questions:

Our guide on how to do competitor research on social media walks you through the best ways to use social tools to gather competitor insights.

You won’t be able to get detailed audience information about the people interacting with your competitors, but you’ll be able to get a general sense of the approach they’re taking and whether it’s allowing them to create engagement online.

This analysis will help you understand which markets competitors are targeting and whether their efforts appear to be effective for those segments.

Step 4. Clarify the value of your product or service

This comes down to the key distinction all marketers must understand between features and benefits. You can list the features of your product all day long, but no one will be convinced to buy from you unless you can explain the benefits.

Features are what your product is or does. The benefits are the results. How does your product make someone’s life easier, or better, or just more interesting?

If you don’t already have a clear list of the benefits of your product, it’s time to start brainstorming now. As you create your benefit statements, you’ll also by default be stating some basic information about your target audience.

For example, if your service helps people find someone to look after their pets while they’re away, you can be pretty confident that your market will have two main segments: (1) pet owners and (2) existing or potential pet-sitters.

If you’re not sure exactly how customers benefit from using your products, why not ask them in a survey, or even a social media poll?

You might find that people use your products or services for purposes you haven’t even thought of. That might, in turn, change how you perceive your target market for future sales.

Step 5. Create a target market statement

Now it’s time to boil everything you’ve discovered so far into one simple statement that defines your target market. This is actually the first step in creating a brand positioning statement, but that’s a project for another day. For now, let’s stick to creating a statement that clearly defines your target market.

For example, here’s Zipcar’s brand positioning statement, as cited in the classic marketing text Kellogg on Marketing. We’re interested in the first part of the statement, which defines the target market:

“To urban-dwelling, educated, techno-savvy consumers who worry about the environment that future generations will inherit, Zipcar is the car-sharing service that lets you save money and reduce your carbon footprint, making you feel you’ve made a smart, responsible choice that demonstrates your commitment to protecting the environment.”

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

Social media marketing

5 features & benefits to reap from Instagram advertising

Posted October 3, 2022 No Comments
social media adverts
Video marketing agency Kent, Film production company.

The five key benefits of Instagram advertising that make it a lucrative channel for many businesses are as follows:

  1. Ever-increasing opportunities.
  2. Build a following for your brand.
  3. Easily create ads.
  4. Showcase your brand through Stories.
  5. Leverage higher engagement rates.

1. Ever-increasing opportunities

Sure, there are many people on Instagram as we aforementioned, but what can we expect for actual growth? Let’s take the United States as an example. 140 million users in the United States, Instagram saw an 8% increase in users in one quarter. Advertising in Western Europe? That region’s usage grew 17% in 2020. It’s consistently growing and it’s safe to say that Instagram has a ways to go before getting saturated or outdated. There is plenty of opportunities left for businesses to get in front of their target audience, to expand their visibility.

2. Build a following for your brand

While people go to social networks to connect with their family, friends, or to see what their favourite celebrities’ are up to. Millions of people check out what brands are sharing. It’s not every platform that users actively do that. In fact, 200 million Instagram users visit at least one business profile each day. 81% of Instagram users also use the platform to research products and services. In addition, now that Instagram recently made shopping more prominent on the platform. 130 million users tap on shopping posts every month.

This is your cue to step in and show off what you’re offering in a captivating, visual manner. If done right, brands can build a significant following and drive business from the platform, so don’t hold back. Develop a strategy for the platform on its own but also consider how it will play in your holistic marketing and advertising strategy. Develop and use visually appealing and compelling content. Then see how Instagram fairs for your brand and the products or services you provide.

3. Easily create ads

If you’ve used Facebook for your business’s organic and paid growth through ads. Then it’s easy to further expand your reach and efforts to their sister platform. As they are connected through Facebook Ads Manager. With Instagram Ads being integrated with Facebook Ads Manager. You can now reap the rewards of most campaign objectives, optimisation selections, and targeting options. Simply connect your Instagram account in your Facebook Business Manager business settings, then in Ads Manager, add Instagram to your ad placement targeting at the ad set level, if you haven’t done so yet and see how Instagram’s three ad placements—Feed, Stories, and Explore tab—can work for you. While IGTV doesn’t have ad placements on it, I believe we can expect to see one becoming available in the near future – so keep an eye out for that. Facebook has stretched into a variety of placements across its ecosystem from within itself to Messenger, Audience Network, and Instagram.

This might be your first foray into Instagram Ads, you can easily use creatives that work on Facebook, however, be mindful of specs so that you can make your ads look native to the platform and fit within certain video length limits, as they do vary across platforms and placements. If you don’t yet have images or videos that may be more Stories-centric, in that they are vertical and take up the full screen, you can edit your creatives in the ad level and crop them to fit the various placements until you do have more sizes of images and videos.

If you don’t yet have video ads but want to make a more significant impact by capturing the attention of your target audience on Instagram, take advantage of the free built-in tools that Facebook has to offer. In the ad level, upload or select your still image and then use the Video Creation Kit for templates, special effects, and overlay text to give your images an edge by adding some motion to them. Most features available within Facebook Ads Manager work on Instagram ad placements, too.

4. Showcase your brand through Stories

Snapchat may have been the first with ephemeral content, but it’s not the last. Instagram developed its own version after Snapchat declined Facebook’s acquisition offer and quickly surpassed Snapchat’s userbase. While Instagram Stories isn’t new, more brands continue getting into this popular placement and seeing great success. Currently, a half billion people are watching Stories every day, thus further emphasizing why it’s important to add Stories into your organic and paid advertising strategy. While it’s true across Facebook’s advertising ecosystem, it carries over into Instagram as well, that you can easily connect with target audiences that may not know you exist and that you could add value into their lives. By showing up in front of them, you can quickly captivate using Stories given the brevity of the content and then get people into your funnel. With more than half of users saying they become more interested in a product or service after they see it in Stories, you might as well bet on yourself and see what kind of results Instagram Ads can bring you and your business.

5. Leverage higher engagement rates

From what we’ve seen in our client accounts and from what we’ve heard around the industry grapevine, engagement rates are typically higher than on other social platforms. While that is the case, make sure your product images and videos are visually engaging and on-brand so they can help drive more purchases. One social media team reported that engagement rates are highest for photo posts, followed by carousels, then videos—which of course, will vary by the content promoted, your industry, and audience targeting.

Ecommerce marketing platform Yotpo reported that people are 58 times more likely to engage with branded content on Instagram than on Facebook and 120 times more likely than Twitter. While engagement rates have changed since Yotpo reported those Instagram statistics in 2018, we have seen them slightly decrease over the years as more people join and upload content. Even if that may be the case for others, user engagement rates on Instagram posts and ads are still exceptionally high compared to other platforms.

To begin with strong engagement rates or to boost your existing efforts, leverage user-generated content, or UGC. Ask questions in your posts and then put some advertising budget behind them to expand their visibility to new audiences. Reach out to smaller influencers and develop a partnership program. Once you have UGC content, reshare it on your account, whether it is someone wearing or using a product of yours, a review or testimonial, or anything else that people might share that relates to your brand. While the possibilities are endless, showcase your product or service in use so that prospective customers and avid fans can better have their expectations managed, as well as be more likely to convert for the first time or again.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

6 Benefits Of Blogging On LinkedIn

Posted May 20, 2022 No Comments

1. Ready-made traffic

Got your own blog? Good. You will know that attracting readers can be tricky (even for professional videographers and bloggers) , especially in the early days. With LinkedIn you are part of a hive that’s 467 million professionals strong. There are people who want to read your content, and plenty of them. LinkedIn helps you reach them – and that starts with your carefully nurtured network of connections.

2. Boost your exposure (beyond LinkedIn)

Of course, LinkedIn allows your readers to share your content across their other social media channels. You could pick up traffic from Twitter, Facebook and all the rest – even if you don’t actively use those platforms yourself. Easy win.

Good posts with eye-catching headlines and a logical structure can earn your company tens of thousands of views. A post by the CEO of investment company adventur.es is a good example of just what blogging on LinkedIn can do for your brand.

3. Get ranked in Google fast

LinkedIn holds phenomenal clout with the search engines. Publish your content and Google will pick it up pronto. That’s excellent news if you’re writing a piece in response to the latest big story in your industry. When the value of your content lies in its timeliness, LinkedIn will help you maximise the opportunity.

4. Build credibility and gain trust

Links to the latest content you publish on LinkedIn are added to the top of your profile. That shows any visitors checking out your profile that you are engaged, knowledgeable and confident enough to make your opinion heard. Ideal for picking up one or two extra credibility points.

5. Drive traffic to your blog

Just because you’re publishing on LinkedIn doesn’t mean you can’t include links in your content that direct readers to your own website. In fact, why wouldn’t you?

6. Built-in analytics

LinkedIn shows you how many times your content has been viewed, how many shares it’s generated and how many comments readers have felt compelled to leave. That’s useful in any marketer’s book. Especially if you fancy comparing the data with your own blog’s analytics to see which content is working best on each platform.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

Turner Prize 2019

Posted December 6, 2019 No Comments

On Tuesday 3rd of December the Turner Prize 2019 was awarded, and we were asked by the Turner Contemporary to live stream the event on their Facebook page for all to watch at home. Whilst we’ve managed to live stream from an office set up before, live streaming from a live event itself was something that may have presented a few issues. Thankfully we had all the equipment that would allow us to Live steam in a mobile environment.

We hit the road and made it to the location for the award ceremony, Margate’s very own Dreamland Amusement Park. After setting up the equipment, and getting the live stream all running smoothly in the event hall, it was time for the event to begin.

The event went down extremely well, and the live stream remained consistent throughout the evening’s event. The crowd erupted into applause when Vogue Magazine editor, Edward Enniful, announced that this year, the four nominees had chosen to come together, and share the prize as a collective. We wouldn’t have minded the applause, had we not been wearing headphones to monitor our microphones. Congratulations to all four Turner winners, Lawrence Abu Hamdan, Helen Cammock, Oscar Murillo and Tai Shani. Let’s hope to see even more exciting pieces from each of them. 

https://www.facebook.com/57193189155/videos/2570245339925476

https://turnercontemporary.org/whats-on/turner-prize-2019/