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Online video sharing isn’t as difficult as it used to be a few years back. And that’s because creatives and content creators now have tools they can leverage to share video files online.

Still, many are stuck sitting in front of their screens, waiting for the attachment to upload emails. But it doesn’t have to be that way.

So if you’re looking for the best way to send a video to someone, you’ve just hit the jackpot.

We will be exploring 20 different but straightforward ways to share video files online. Say goodbye to long waiting hours and outdated tools – the video-sharing future is here, and it’s fantastic!

Before we dive into the list of tools you can use, here’s a necessary clarification.

We understand that every individual, brand, or agency has different requirements. You might be looking to share videos with your friends or perhaps send movies online free to your family or colleague. It’s also possible that you want to share videos with clients or build your database on social media.

In any case, these tools are well-equipped to cater to your unique needs. In fact, we will be discussing and exploring what each tool offers. From features and benefits to even the storage space, we will break down all significant aspects so you can make the best choice for your business or yourself.

Time to stop searching for how to share videos on the internet. Let’s look at the 18 tools that will help you amp up your productivity if you’re a business owner or freelancer. Simultaneously, make life easier for you by straightforward video sharing with friends without hours of waiting, glitches, and re-uploading.

1. GoVisually

Sharing and reviewing video files online used to be a mess. You’d likely get stuck in the loop of endless revisions and chaotic email threads. But no more, because with the #1 video sharing and proofing platform online, you can share video files all around, everywhere from anywhere.

GoVisually delivers video faster by capturing feedback and approvals on video content. The best part? You can invite as many people to review and comment on your work as you want.

You can share video files online in 3 simple ways:

Upload your video assets.
Invite reviewers and get your video files approved.
Deliver the final video and share it with your people.

Key Features

You can visually annotate and comment on video files.
Supports MP4, MOV, GIF, PNG, JPG, PSD, and PDF files.
You can comment anywhere on the video and make revisions quick and precisely.
You can also tag people to let them know about specific changes.
Attach files to the comments to make it even easier.
Encrypted media files and protected content.
Download GoVisually’s mobile application to work on the go.
Control who views and downloads your video files.
Great for managing remote video production teams.

Pricing

The subscription is set at $20 per month for freelancers or solo players, billed annually. However, for bigger teams, it starts at $10/user per month.

2. Google Drive

We all use emails for work collaboration. In fact, their use has just increased with the revival of remote work culture. And most of us rely on Gmail to get our daily emails back and forth.

Google Drive is associated with Gmail. However, you don’t have to use the mail account to have drive storage. In fact, it has more than 800 million users, making it a much needed and useful system for sharing videos online.

Key Features

If you’re a private user, you will have up to 15GB of free storage space.
The plus point of using it with a Gmail account is that you’ll have access to other Gmail software, too, such as Docs, Forms, or Sheets.
The interface is straightforward to use.
You can create as many folders as you want and categorize your video files.

Pricing

You can also purchase more storage space that starts from 100GB for $1.99.

However, there are other paid versions for Google Drive too. For instance, the Google Workspace is more commonly used for business enterprises and big companies. If you happen to be one, your pricing plan will start at $6/user per month. The cloud storage for each user will be up to 30GB.

Moreover, if you want even more storage space for your team, you can go up to $299.99 per month subscription for 30TB. But we’d suggest you do that only if you’re a big enterprise with endless video sharing or storage needs.

3. YouTube

If there’s one video sharing site in the world that has taken everyone by the storm, it has to be YouTube. It s one of the most popular and widely used platforms for video sharing.

In fact, it has also given birth and rise to actual career options like becoming a YouTuber or Content Creator. So in a way, it’s a two-way street to be happy; video sharing and viewing videos online for educational and entertainment purposes.

Key Features

Free unlimited storage.
It’s completely free for everyone to use!
You can upload as many videos as you want. In fact, you can also view videos from other people.
You can set your videos to private or public mode.
YouTube can also be used as a career option if you want to become a digital content creator.
It accepts a variety of video formats.
The platform also adjusts streaming options depending on the video quality.
You can also embed YouTube videos in your blogs and websites for increased reach.

4. Vimeo

If you’re looking for a video player or video sharing site with no Ads, Vimeo would be a great choice. The best part? You can even use it on your mobile.

The platform is very much like YouTube. You can even run commercial videos or create video content for other people to view and enjoy. However, it is more widely used by professional video creators and editors to showcase their portfolio.

It would help if you kept in mind that you’ll have to pay a fee to host your videos because the platform doesn’t run any Ads.

Key Features

Free storage of up to 500MB per week.
Great for creating an online video portfolio.
Check who can see your videos with privacy controls.
No Ads – only pure video content as per your liking.
You can use Vimeo to run commercial or short video content.

Pricing

If you’re using the free basic account, you will receive up to 500MB per week as storage space. This makes it up to 5GB of storage space per month. However, if you’re a professional video creator or a video production company and media house with more storage needs, you should opt for paid plans.

The paid plans vary as per your requirements. But they start at $7 per month and can go up to $75 per month.

5. VideoSprout

Looking for a clean interface to share videos online with your friends? Video Sprout has got you covered! The only drawback is that while it’s a great platform for small files, it may not be an ideal choice to share big video files.

Key Features

Great for sharing private videos among friends and groups.
Your video files are encrypted and protected.
Only you can grant access to your videos – keeping your privacy secured.
Customizable features are available.

Pricing

The free account offers 100MB of storage space and gets you up to 500 views a month.

6. Dropbox

If you’ve ever had to send big video files to your friends, you’d probably know about Dropbox. However, the best part about Dropbox is that it isn’t only for video file storage. It’s a basic file storage cloud service where you can keep your data.

Source: Dropbox

Key Features

Free storage for up to 2GB worth of data
The interface is quite simple and easy to use. It’s very much similar to a desktop computer that most of us have used and are familiar with.
You can categorize your work for ease of use. Each category can contain folders and sub-folders as per your liking. This means no more messy and cluttered screen. You can easily sort out your video files and share them easily as well.
Folders or files can be shared easily with other people. You can either share them with a player or a back-room team.
Unlimited video sharing.
Dropbox also gives you an extra 500MB of free storage that can go up to 16GB. Wondering how? Simple. Invite other people to join Dropbox, and you’ll be good to go!

Pricing

The software is free to use for all. However, the free storage is only up to 2GB or can be increased if you invite other people to join.

The paid tier is also available for all customers using Dropbox for video file sharing. But that depends on your use case. Dropbox offers different storage and pricing structures for family use, freelancer use, professional and enterprise use.

The professional package starts at 2,000 GB for $11.99 per month.

7. WeTransfer

If you’re a professional editor or filmmaker, you should probably start using WeTransfer. Not only it allows you to send large video files of up to 2GB, but it’s also a completely free way to share videos online.

Sending big files to your friends and clients had never been easier. We Transfer allows you to do it quickly, easily, and seamlessly with just a shared link. However, We Transfer is more suitable for one-off video sharing.

Key Features

You can send large files of up to 2GB at a time.
You can also use existing templates to create quick presentations for your video files.
The Collect feature in We Transfer allows you to save inspirational content as you go along. This content can later be used as part of your video creation process.

Pricing

Everyone can use We Transfer for free by simply going to the portal. You upload your video file, get the sharing link, and tada! All done.

However, we’d advise you to sign-up for the service before you start using it. That’s because if you don’t sign-up, your media won’t be encrypted or password protected. The paid plan starts from $12 per month or $120 if you opt for the annual subscription.

So make sure that you protect your privacy as well while sharing videos online.

8. One Drive

For those of you who use Microsoft for emails and collaboration, you’d probably be aware of one drive. It is a video-sharing platform that is integrated with the Microsoft ecosystem, just like Google Drive.

Key Features

You receive free storage of up to 15GB.
If you’re using it with Microsoft, you’ll get access to many existing office packages.
One Drive also offers a special bonus if you invite other people to use the platform. You can receive 500MB for every accepted invitation that can go up to 5GB. So basically, share videos and invite more people to do that. How fun!
There’s another exclusive feature that One Drive offers for increased storage space. If you activate your camera roll backup, you can earn extra storage space of up to 3GB.
Activating your camera roll backup also helps you save video files to One Drive automatically.

Pricing

The basic storage space is free for all to use. However, if you need more storage space to save and share more videos, you can upgrade your plan. It starts from $1.99 per month for 100GB and $3.99 per month for 200GB.

9. Transfer Now

TransferNow is another platform that makes your video sharing experience easier. With cutting-edge algorithms, the software allows a quick and secure method for you to transfer your files.

Whether it is high-quality photos or long videos, TransferNow enables you to seamlessly share videos with your friends, co-workers, and family.

Key Features

You can transfer big files of up to 20GB.
It is available on all devices, including laptops, tablets, and smartphones.
The additional features include 50 recipients per transfer, a transfer manager, an address book, contact lists, customization.
It comes with media encryption, keeping all your video files safe and protected.

Pricing

With TransferNow, there is a little for everyone! The platform offers three distinct plans that will cater to everyone – from people who don’t want to spend too much on a video sharing platform to the ones who want to invest in a reliable tool.

10. Jumpshare

Up next on our list is Jumpshare. Jumpshare is another platform that will allow you to share your work in less time and with less hassle.

At Jumpshare, your work will become shareable through the use of shareable links. Essentially, the software combines everything from screenshot capture to video recording to actual file-sharing! It is incredibly convenient, which is why more than 1 million people use Jumpshare to make their digital tasks easier.

Key Features

It gives you an easy drag/drop way of uploading.
You will be able to access instant sharing through a shareable link.
It gives you access to the preview of over 200 file formats.
You can capture high-resolution screenshots and then edit them with annotations and other markups.
You can record gifs and videos along with drawing features.
It allows real-time tracking.
It enables collaboration between you and your team.

Pricing

Jumpshare offers you three plans to choose from. So, regardless of who you are, if you are someone who is looking for the best way to send a video to someone, Jumpshare is the option to look into. Moreover, you have the option to either be billed monthly or annually (you save 17% if you choose to be billed annually!).

The three plans are:

Basic: $0

Plus: $8.5 per month

Business: $12.50 per user per month. For more information on what each of these plans includes (hint: it’s quite a lot!), visit this page.

11. Facebook

Facebook, quite truly, needs no introduction whatsoever! It is a staple social-media platform and is a huge part of all of our lives. However, did you know that it is one of the best video-sharing platforms as well? Yes, that’s right! You don’t have to go to the ends of the Earth to find a solution to “how to share video files easily” – you can find that in Facebook itself.

Facebook allows us to share videos of almost any length with our friends, family, and colleagues. No matter your video’s nature, you can easily upload it on Facebook and share it with your desired audience.

Key Features

You can easily upload videos of any length.
It’s easy to share videos from other sources via the share better.
You can share video ads and boost your business performance.
You can control who views your videos through customizable privacy.

Pricing

Facebook is free to use, which is and probably has always been the best thing about it. If you’re opting for marketing or advertising through video on Facebook, then there will be charges depending on your campaign – but otherwise, the platform, like always, is free to use for everyone.

12. Instagram

Quite similarly to Facebook, Instagram is also a major part of our day to day interactions. It allows us to stay connected with each other. However, have you noticed that Instagram also allows us to share video content with literally no hassle involved?

Whether it’s an IGTV video, Reels, or a video on your story -Instagram makes it possible for you to share your content with just a click.

Key Features

You can share a video of up to 60 seconds with your followers in a regular Instagram Video post.
You can make a live video and interact with your followers in real-time.
Instagram TV allows you to make IGTV videos that allow you to share videos that are up to an hour-long.
The Stories feature allows you to share tit-bit content that vanishes in 24 hours.
The Instagram Reels feature lets you record and edit 15-second multi-clip videos with audio, effects, and new creative tools.

Pricing

Of course, Instagram is free to use! The only time you have to pay is if you choose to sponsor your post as an ad, and the cost of that will vary, but other than that, there is money involved in sharing your content.

13. iCloud

iCloud is Apple’s file storage and syncing service. It is mainly linked to Apple devices, but you can access it on a web browser as well. It allows you to automatically sync all your files on all your devices, including iOS devices, Macs, and Windows Pcs.

However, the service does not extend to Android and may not be your ultimate solution to sharing videos on the Internet.

Key Features

Compatible with Mac, Windows PC, and other iOS devices.
It comes with saved safari tabs.
Mobile-friendly interface.
It comes with an iCloud keychain.
It provides saved browser bookmarks.
Comes with 5GB worth of free storage.

Pricing

The starting point for iCloud is free 5GB worth of space. However, if you aren’t using an Apple device, then you only get 1GB free. With the paid accounts, the pricing plan starts at 99 cents per month and allows you to access 50GB. Then, for $2.99, you get 200GB, whereas, for $9.99, you get a whopping 2TB!

14. Box

Remote work has been on the rise since the pandemic. If you happen to be a video production company or media house operating remotely and need a video sharing platform, Box might be the ideal choice for you.

The layout is simple, and easy to share video files online. In fact, you can even use it for personal use or storage purposes.

Key Features

Customer service is available 24/7 with helpful tips and suggestions to resolve any issue.
Customized plans available to suit your budget and requirements.
You can easily share video files with your contacts or within groups.
Control and define who can access your video and watch it.
It works great for big teams and remote work as it allows you to send bulk invites.
All users can be easily categorized into groups for easy management.

Pricing

You can start it free with a 10GB storage space or upgrade it to 100GB storage for $11.50 per month.

However, if you’re looking for a business plan, best check out Box’s pricing structure. They have several usage and storage plans starting from $5/user per month and going up to $35/user per month. So pick the one that best matches your needs and company requirements.

15. MEGA

Mega is one of the newest but hottest video file sharing hosting service by a New-Zealand based company. It offers a wide range of pricing structures for everyone – freelancers, startups, and even big enterprises.

Key Features

End-to-end encrypted service
Privacy features such as password encryption to ensure that your videos and privacy are protected.
An encrypted backup feature that saves you from losing any data.
Set who gets to watch your videos online.
Collaborate with remote teams through real-time editing features.

Pricing

MEGA offers quite a great variety of pricing packages. They have several categories for individuals as well as businesses. You can check out their detailed pricing structure to get yourself acquainted with the best plan for online video sharing.

16. SugarSync

We bet you haven’t heard of a cooler name for a video sharing platform. And it’s not just the name, the video-sharing platform, SugarSync, is great for syncing and integrating. It is a cloud storage platform that can easily be synced with any folder on your computer.

Key Features

It can easily be integrated with computer folders.
Easy backup for all video files.
The versioning feature allows you to undo unwanted file changes. This prevents you from going back to square one.
Excellent video-sharing speed. It essentially allows you to upload videos faster.

Pricing

You can start with a 30-day free trial. If you still like the software at the end of the free trial, you’ll have to sign-up for more storage space.

The most basic plan includes 100GB storage space for $7.49 per month. However, if you want to use it for your professional team, you should probably get the business package for 3 users, priced at $55 per month.

17. Yandex Disk

Yandex Disk is yet another video sharing and storage platform. It’s a cloud-based service that operates well on mobile devices too.

Key Features

You can stream videos and music through Yandex Disk.
Just like any other cloud service, it has great storage and video sharing features.
Mobile-friendly interface. You can share and view videos on the go!
You can also download the desktop version for ease of use and accessibility.
Simple and well-designed layout of the software.
Password protection feature that limits permission on video sharing and viewing.

Pricing

The free version for the software has up to 10GB of storage space. However, if you want more space, you can sign up for the paid version that offers 1TB storage space for $10 per month.

18. Media Fire

MediaFire is an effortless and straightforward file hosting and cloud storage service. The specialty it has to offer is that it can share pretty big files (20GB worth of storage). Moreover, it allows you to have 10GB worth of free storage.

Key Features

Share your content through email, link, or social networks.
Store and share any file type.
You can store your files as much as you like.
Get access to all your important files, even on the go.

Pricing

The three plans offered by MediaShare are:

Basic: It is free and offers up to 10GB of storage space.

Pro: Offers 1TB storage space starting from $3.75 per month.

Business: Storage space up to 100TB with $40 per month.

19. TikTok

TikTok, the app that has literally taken the world by storm, is another platform that makes video – sharing as easy as you can imagine. It has over 800 million monthly active users that make video content using the app and then share it with their respective audiences. Quite frankly, TikTok has become the best way to send a video to someone!

The bite-sized videos that TikTok allows you to have become a phenomenon that nobody can keep away from. It’s mainly because it takes user experience and convenience to the next levels.

Key Features

It allows you to record and upload videos easily.
Edit your video content using the numerous tools available.
Live stream your content and interact with your audience in real-time.
React to other people’s content and share it.
Easily download the content available.
Your content will have your username as a watermark.
TikTok makes sharing your video across multiple platforms quite straight-forward.
You can add different sounds to your TikTok video content (hence the lip-sync trend!)

Pricing

TikTok is completely free to download and use, and hence is the fool-proof way of sharing video files online, free of cost!

20. TransferXL

TransferXL is another platform that specializes in the seamless sharing of bigger video files. It gives you the daily limit of 10 GB in the free version, and for this, there is no sign in required. Moreover, the TransferXL also provides client-side encryption, enabling us to make sure that the sharing process is safer.

Key Features

Send files for free.
You can send files up to 100GB.
The online file transfer is encrypted and secure.
Track your file transfers.
Send high-resolution video files.

Pricing

The three plans offered by TransferXL are as follows:

Free with Account offers 5GB storage space.

Pro account starts at $9.99 per month and offers 25GB max transfer.

The enterprise package is charged at $39.99 per month and offers a 100GB max transfer.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

If you’re looking for a video marketing guide, you’re not alone. 79% of video marketers who aren’t using video content plan to build a video strategy in 2022. And 99% of those who already use video are planning to use it more.

There’s no strategy like video marketing for educating, generating leads, and converting customers.

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. So what do you think you know about video marketing, and what do you want to learn?

Video production is more cost-effective and easier to accomplish than ever. Today you can shoot in high-quality, 4K video, even with your smartphone.

But between strategy, equipment, and editing software, video marketing is still pretty complicated. Keep reading to learn everything you need to know about video marketing strategy or use the links below to jump to a specific section.

Video Marketing

Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.

How to Create a Video Marketing Strategy

1. Choose your target audience and find out where they spend their time.

The popularity of video and user-generated video content means that you need to target a specific audience with each video. If you don’t already have strong buyer personas, start creating them now. If you already have a set of buyer personas, make sure to update your personas to include the most recent video research.

2. Connect with stakeholders to align on a plan for the video.

There are typically a lot of players when making a video. How can you ensure they’re all aligned?

Create a questionnaire using Google Forms or SurveyMonkey and pass it along to the stakeholders of the project. This way, you can ask the same questions of everyone and keep their responses in one place.

At this stage, it’s important to agree on a clear set of goals. Is your video marketing to increase brand awareness? Sell more event tickets? Launch a new product? What do you want your audience to do after watching the video?

3. Set a timeline and budget for your video.

Think of video as a shorter, quicker, and less expensive version of your favorite film. While a video needs fewer resources to succeed, it can still be a time-consuming and expensive process. You can save time and money with planning and project management.

Create a clear timeline for every step of the process and plan for occasional delays. Even a small video production relies on the skills of many different people. So, you want to make sure that even with unexpected challenges and changes you can still deliver your video on time.

4. Choose the best platform to distribute your video.

Before you start making your video, think about where you’re going to broadcast it. YouTube SEO is becoming as important as website SEO. source Think about what people on that platform are looking for. You’ll also want to consider:

While videos are often used for advertising, a video doesn’t just promote itself. Some platforms have built-in vehicles for promotion, while others will need you to put in some time and effort to get more eyes on your video content. This list of video platforms can help you decide what platform is best for your video campaign.

5. Develop messaging and choose the right types of video for your personas.

It’s important to communicate a message with your videos. If you’re not sure where to start, use one of these examples of marketing videos to inspire your video strategy. If you’re not sure what kind of message is best for customers at different stages in the buyer journey, align your video messages with the flywheel.

With your budget, skills, and resources in mind, think about the creative roadblocks that might arise. Do you need a designer to create lower third graphics? Are you going to create an animated video or a live-action video?

6. Decide which metrics you want to track and how you will measure success.

Before you dive into production, you need to define your video goals and find the best metrics to help you understand whether you’ve accomplished those goals.

You can default to using the metrics available in your platform of choice. But this can make it difficult to figure out if your video strategy is performing over time. It can also make it difficult to measure the effectiveness of multichannel video strategies.

Instead, choose several key performance indicators that correspond with your video goals. This list of matrics is a good place to start if you’re not sure where to start with tracking your video marketing.

12 Types of Marketing Videos

Before you begin filming, you need to decide what type of video you want to create. Check out this list to better understand your options.

1. Demo Videos

Demo videos showcase how your product works — whether that’s taking viewers on a tour of your software or unboxing and putting a physical product to the test.

Learn how to use video in each stage of the buyer’s journey.

2. Brand Videos

Brand videos are typically created as a part of a larger advertising campaign, showcasing the company’s vision, mission, or products and services.

The goal of brand videos is to build awareness around your company and to intrigue and attract your target audience.

3. Event Videos

Is your business hosting a conference, round table discussion, fundraiser, or another type of event? Produce a highlight reel or release interesting interviews and presentations from the gathering.

4. Expert Interviews

Capturing interviews with internal experts or thought leaders in your industry is a great way to build trust and authority with your target audience. Find the influencers in your industry and put these discussions in front of your audience.

The video above is more than just a surface-level interview, it’s a deep dive with industry experts offering concrete takeaways for viewers. Don’t be afraid to get tactical with your interviews — your audience will grow from your hard work.

5. Educational or How-To Videos

Instructional videos can teach your audience something new. These marketing videos can also build the foundational knowledge they’ll need to better understand your business and solutions. Your sales and service teams can use videos like this as they work with customers.

6. Explainer Videos

This type of video can help your audience better understand why they need your product or service. Many explainer videos focus on a fictional journey of the company’s core buyer persona who is struggling with a problem. This person overcomes the issue by adopting or buying the business’s solution.

7. Animated Videos

Apple created this animated video to share its carbon neutrality goal.

Animated videos can be a great format for hard-to-grasp concepts that need strong visuals or to explain an abstract service or product.

8. Case Study and Customer Testimonial Videos

Your prospects want to know that your product can solve their specific problem.

One of the best ways to prove this is by creating case study videos that feature your satisfied, loyal customers. These folks are your best advocates. Get them on camera describing their challenges and how your company helped solve them.

9. Live Videos

Live video gives your viewers a special, behind-the-scenes look at your company. It also draws longer streams and higher engagement rates.

According to Google in 2021, 85% of people have watched a live stream in the last year. And live-stream interviews, presentations, and events encourage viewers to comment with questions.

10. 360° & Virtual Reality Videos

With 360° videos, viewers “scroll” around to see content from every angle — as if they were physically standing within the content.

This spherical video style allows viewers to experience a location or event, like flying down a hill with Olympic skiers.

Virtual reality (VR) allows viewers to navigate and control their experience. These videos are usually viewed through devices like an Oculus Quest 2 or a Valve Index.

11. Augmented Reality (AR) Videos

AR videos add a digital layer to what you are watching.

For example, you can point your phone’s camera at your living room and AR would allow you to see how a couch would look in your space. The IKEA Place app is a great example of this.

12. Personalized Messages

Video can be a creative way to continue a conversation or respond to someone through email or text.

Use HubSpot Video Hosting or Loom to record yourself recapping an important meeting or giving personalized recommendations. These videos create a delightful, unique moment for think about the purpose of the music. Do you need background music or something with reayour prospects and can drive them deeper into the purchase journey.

Now that we’ve covered the biggest video hosting platforms, let’s drill down into best practices for social media.

Expect viewers to watch your videos without sound.

Did you know that Instagram was the first social channel to show silent, auto-playing videos? This type of video is popular on social media because it makes it easy for viewers to watch videos when they are in public.

Here are a few best practices you can use to make silent videos engaging:

Start with action to grab your viewer’s attention.
Videos that feature people speaking are great for landing pages or your website, but try to stick to visually stimulating videos for social media.
Add text or include captions so that viewers can follow along with or without audio.

Short videos are best.

The most popular videos on social media vary in length by platform. While some strategies call for a longer video, shoot your video in a way that makes it easy to break into more bite-sized pieces. This will help you get more traffic and engagement from your video marketing.

Grab attention fast.

When you’re posting to social media, your video content is competing with a lot of information on the screen. If your viewers are watching from their mobile devices, there’s even more competition. So, it’s a good idea to get into your content quickly and to make it clear what your video is about in the first 8-10 seconds.

Shoot video that works on many different screen sizes.

As you shoot your video, be sure to compose each shot for a range of screen dimensions and shapes.

For example, your audience can watch a widescreen video on their mobile phone while scrolling on Facebook or LinkedIn, but the same video might cut off important visual information if it’s posted as an Instagram story.

Facebook Video Best Practices

In 2016 Facebook emphasized video content with a dedicated video tab, and the platform’s focus on video has grown from there.

Using video on Facebook seems to give brands greater reach in the newsfeed. This is probably because they emphasize viewer engagement in their algorithm. And according to recent Biteable research, their video ad test got 480% more clicks than a still image. This shows that audiences are currently more engaged with videos on the platform.

Brand awareness videos that are light-hearted and entertaining tend to perform well on Facebook. They also offer a detailed best practices guide that outlines how to succeed with video on the platform. It includes recommended video length and priorities for mobile viewing.

Their goal is to better surface videos that are most relevant to the viewer. This means that creating the right content for your audience is more important than churning out videos to keep up with what’s popular.

It’s also a good idea to upload videos directly to Facebook because their algorithm considers a user’s previous video-related actions when determining what videos to show them on later visits.

Instagram Video Best Practices

Instagram’s latest strategy is prioritizing video and social selling. This makes it a perfect platform to launch your latest marketing video.

To impress viewers on Instagram, offer your viewers something they value. IG’s content best practices recommend videos that are consistent, original, and full of personality.

There are four different video formats on the platform:

Reels

Reels are 15-30 second videos that you can edit with in-platform tools including:

Timed text
Filters
Timer and speed controls

This IG video format also lets users add sound to their videos from an in-platform audio library.

Stories

Stories are 15-second videos, or 15-second sections of a longer video, that disappear after 24 hours.

You can also save Stories to your profile. Stories give brands a chance to post direct links that make it easier for people who see your products on Instagram to start shopping.

Instagram Video

Instagram video replaced IGTV in 2021. These videos can be as long as 60 minutes, which gives you a lot of room to experiment.

Instagram offers live video too.

Instagram is also the most popular social media platform for influencers. You may want to work on some collaborative videos if you want to make the most of Instagram for video.

Twitter Video Best Practices

Daily video views on Twitter increased 95% from 2020 to 2022.

Brevity is a core factor on this popular channel. So, when teasing a blog post or piece of content on Twitter, always keep your video short and to the point.

Short clips that are easy to consume tend to perform the best. According to Twitter, short means 6-15 seconds. They don’t recommend you make videos longer than that.

If you want to get a little more experimental with using video on Twitter, you can try making custom videos to engage with your audience. Personal, one-on-one response videos are a smart way to make your brand more human while building personal connections with your followers.

Some other recommendations from Twitter’s team include:

Try pinning your video to the top of your profile for some added exposure.
Show your logo and keep a permanent placement in the upper-left or upper-right corner of the frame
Open your video with your products and services

LinkedIn Video Best Practices

LinkedIn users love video and video has been a focus on the platform since 2017. This is a professional platform and users spend a lot of time networking and searching for jobs. Keep that focus in mind as you create videos for LinkedIn.

For example, if you have a time-saver or just learned something new that might help other people in your network, video is an effective medium for sharing that knowledge.

Industry news is another relevant topic on this platform. If you have thoughts on a recent announcement or news article, let people know what you’re thinking in a video.

And if your company has some news like a great recent hire, a video can offer a personable take that you can add to a press release.

If you’re looking for more inspiration, check out these ideas:

Showcase new technologies in video format
Offer tutorials on how a new physical product works
Broadcast from industry conferences and events

TikTok Video Best Practices

TikTok hit 1 billion monthly active users in 2022 and the most popular app in the U.S. in 2021. While this app started as a spot where Gen Z teens could learn the latest dances, it’s become a force for users of all ages.

Trending content with a high number of views gets priority with TikTok’s algorithm. Frequent posting, humor, and authenticity are key on this platform.

If you’re interested in advertising as well as organic posting, they have a helpful guide for top niches like gaming and ecommerce.

Pinterest Video Best Practices

Pinterest added video to their platform in 2016 and added live streaming in 2022. This app loves creativity, and they recently launched Creator awards to emphasize this focus.

If you’re not sure if Pinterest is the right platform for your audience, take another look. Product searches increased by 20x in 2020 on the platform, and 75% of surveyed users say they’re always shopping.

So, promote a new blog post, engage with your audience, or even drive viewers to a landing page with Pinterest videos.

To drive traffic on Pinterest, create videos that encourage viewers to act, whether it’s saving a pin, reading a blog, or buying a product. Don’t forget to include visual cues for your brand and to create consistent and visually stunning videos for your pins.

Live Video

Live features on social media let users post live video streams of what they’re doing at that very moment.

And live video is more popular than ever. According to Statista, live streaming is the video content of choice for over 30% of viewers.

Most social media platforms offer live video streaming, including Facebook and Instagram. To get the most out of live video, make sure you’re maintaining the same production values for your live video as your pre-recorded videos. High-quality live videos will set you apart from other videos on social media.

For example, If you’re recording live video footage on the go, keep in mind that background noise is easily picked up by microphones. You may want a more controlled environment if you’re recording a more serious or professional broadcast.

Here are a few more tips to make your live videos stand out.

Think about timing.

Keep in mind that your live video will be broadcast from the platform itself, so that’s mostly where you’ll be promoting your broadcasts. Do some research on your target audience to find out when they’re most engaged with your posts.

Even if some of your followers miss out, most apps

will save your videos to the app by default. You can delete them manually if you want to but they’ll usually be available for viewing by your followers after your live stream ends.

Come up with a compelling title.

Your title should describe what your video is and why people should either tune in now or replay your stream later. Adding the word “exclusive” to your title lets users believe they’re seeing footage no one else has seen before. This can make your video more exciting for potential viewers, so they’re more likely to tune in.

Respond to comments live.

On many platforms, people who are watching your stream in real-time can comment and “like” the broadcast.

Other viewers can see these comments and the number of likes your video has. Acknowledge or respond to these comments on the live broadcast to encourage engagement. This makes the experience feel like more of a two-way conversation.

Experiment and keep an eye on your data.

Be sure to experiment with different ways of using live video and what types of content your audience likes most.

Most platforms will offer data that you can analyze to figure out what works.

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Twitter has been the go-to social network for real-time information and interaction since its founding. Social Media Production, politicians, and brands from various sectors have used this platform to publish video marketing content that has an immediate impact.

However, Twitter has undergone a series of changes since it came under the ownership of Elon Musk, the South African-American mogul known for founding companies like Tesla. On October 27, 2022, he officially became the owner of Twitter, and since then, the platform has received several modifications.

All the changes on Twitter

Below we list all the changes that have appeared on Twitter since Elon Musk’s delegation to the social network, some of which are very important for public figures, companies or influencers.

Twitter Blue: The paid subscription on Twitter

The main change that Elon Musk applied to the popular microblogging social network was Twitter Blue, a monthly subscription that adds benefits for users who pay for it. It costs $9.99 per month if paid from a PC and renews once a month.

Changes to Twitter’s algorithm

In addition, Elon Musk announced more changes that would be applied from April 15, 2023.

Users with Twitter Blue verified accounts will have greater visibility and priority in the algorithm, as they will appear in the For You section and at the top of the timeline when searching.

Note that the accounts you follow will also appear in For You, but with less priority.

However, profiles that you do not know and that are not verified will not have the possibility of appearing in either For You or Following.

Reactivation of blocked accounts

After declaring that the new policy of Twitter is “freedom of expression,” in which negative tweets or those that incite hatred will be “removed” but not banned, Musk restored several accounts that had been suspended, including those of Donald Trump, Jordan Peterson, and Kathy Griffin (Musk restored Trump’s account after conducting a Twitter poll: 51.8% of the fifteen million respondents voted “yes” to returning the former US President’s account).

More metrics in tweets

Each tweet now publicly displays how many views it has received, an update that Musk made in an effort to show how “Twitter is much more alive than people think.”

The visit count information was already available in the data displayed by the account analysis provided by Twitter to all users who activate it.

However, this new feature directly displays the view count below the tweet, without having to press the ‘View Tweet statistics’ button.

See Twitter only on Twitter

The latest change is the suspension of access to Twitter’s API, which is the system that other platforms use to communicate with Twitter.

For example, this affects you if you usually use a different platform to manage the different social media accounts you have instead of accessing Twitter’s application or website directly.It is not clear, however, whether accounts that want to use Twitter’s free API must be verified with the blue badge. This badge, as we remember, is obtained by paying $8 per month for Twitter Blue and also allows the social network to verify the user’s identity.

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If you’re considering diving into the world of video marketing like many video marketers with the planet’s most popular company video-sharing social network, we’ve got all the hot numbers you need to inform your strategy right here.

YouTube user statistics

1. YouTube has 1.7 billion unique monthly visitors

In total, the site gets 14.3 billion visits per month: that’s more than Facebook, Wikipedia, Amazon and Instagram. Pop-u-lar!

2. 54% of YouTube users are male

For YouTube users over 18 years old, 46.1% identify as female and 53.9% identify as male.

This is a bit of a shift from just a couple of years ago (in 2020, 56% of YouTube users were male-identifying and 44% were female-identifying) so this could be a clue that we may be seeing more and more women are creating and consuming content on the platform in the years to come.

3. In the U.S., 62% of users access YouTube daily

Some even visit several times per day, according to Statista. Meanwhile, 92% of American users claimed to use the platform weekly and 98% say they access the site monthly.

4. Visitors spend an average of 19 minutes a day on YouTube

That’s a pretty generous chunk of time to be hanging out on a platform. Wanna capture some of those minutes for your own content? Here’s our guide to getting more views on YouTube and the ultimate breakdown of the current YouTube algorithm.

Less than 1% of YouTube users aged 16-64 are unique to the platform.

The bottom line? Assume that your fans are also following you on Facebook, Instagram or TikTok and make sure you’re not repeating content or cross-posting: give ‘em something fresh!

Dig into our complete guide to YouTube marketing to start building a truly unique strategy for the platform.

YouTube usage statistics

6. YouTube is the world’s second-most visited website

With over 14 billion monthly visits, YouTube clocks in as one of the internet’s heaviest hitters, right after its parent company, Google. “YouTube” also happens to be the third most popular search term on Google.

7. 694,000 hours of video are streamed on YouTube each minute

That’s even more than Netflix, where users stream just 452,000 hours of video marketers.

8. 81% of internet users have used YouTube

So… basically everyone. Even if you’re not creating regular content on the site, it’s worth having a presence here on one of the world’s most popular digital hubs in some capacity.

Ready to build your brand on YouTube? Here’s how to increase your YouTube subscribers and promote your YouTube channel.

9. 22% of YouTube users are accessing the site via mobile

While the majority of YouTube’s audience is watching video marketers via their computer, a big chunk of users are coming to the platform via their phones. Marketers would be wise to make sure content is optimized for a great viewing experience on even the tiniest of screens.

10. Mobile users visit twice as many pages on YouTube as desktop users

Score another one for the mobile crew. With an average of 4.63 pages visited via the YouTube app versus only 2.84 pages per visit on the desktop, mobile users clearly are lingerers who can’t get enough of that ‘Tube.

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Are you worried that your marketing content will suffer even worse reach and engagement than it did in 2022? You’re not alone. 80% of social media videography/video marketers say that their top strategy is to increase engagement across all channels.

Don’t fret — In this blog post, we analyze the different algorithms for all the major platforms in 2023 (Facebook, Instagram, Linkedin, Twitter, TikTok, Pinterest and YouTube) and we provide actionable tips on how to get the algorithm to work for you, instead of against you.

We’ll be keeping this article updated all year with news, tips, and tricks to help you master organic reach in 2023 and beyond.

Paid social media traffic is critical for many businesses and brands, but organic traffic is the white whale: it’s free, fosters loyalty, and builds community. Since you spend so much time on your content, you want as much free reach as you can get.

A social media algorithm is an automated calculation that decides which social media posts make it to the top of your feed and which don’t. In that sense, the social media algorithm actually makes sure you only see posts that would interest you at the top of your page.

Overall, the top factors in most social media algorithms in 2023 are:

The amount of engagement that piece of content has received (especially within a short time frame)
How much you tend to engage with that creator’s content in general

Let’s dive into the social media algorithms of 2023!

1. Facebook Algorithm

With 2.5 billion active monthly users, Facebook is still the top social media platform in terms of users. However, this social media giant takes a lot of heat from businesses because of how difficult it is to get organic reach with a business page (versus a regular user profile).

Let’s look at how business-related content can make it into users’ organic social media feeds without utilizing a business page to post content.

Posts by users’ friends in groups show up far more often in the newsfeed than ever before. You can build up friendships and a following to discuss business, right from your personal account.

How the Facebook algorithm works

Here are some of the defining factors of this social media algorithm:

Prioritizes content from friends and family members over businesses
Heavily prioritizes content from people you engage with (people whose posts you comment and like on, or whom you message)
Prioritizes number and length of comments
Prioritizes number of reactions and variety of reactions
Shows both recent content from your top friends and highly engaged content from friends that you personally engage with less often
Content types you engage with most frequently will be shown most often. If you engage with video more, you will see more video in your Feed

Updates for 2022 & 2023

The most significant updates for 2022 & 2023:

The Facebook algorithm prioritizes posts in Groups and Events. Their redesign puts more emphasis on these, as they are “the two biggest reasons people visit Facebook every day.”
Hashtags: Facebook has implemented recommended tag listings for when you’re composing a post.

Tips for winning on Facebook in 2023

Here are some ways to get the Facebook algorithm on your side in 2023 (aside from running paid ads).

When applicable, use your profile as a business owner or start an employee advocacy program.
Set posts to ‘public’ to gain traction with followers.
Ask questions to inspire engagement.
Post content that encourages meaningful, lengthy comments (not just “Nice shot”).
Utilize Facebook video (doesn’t have to be live!).

2. Instagram Algorithm

When it comes to engagement, Instagram is light-years ahead of Facebook. Brands’ content on Instagram gets a 1.6% engagement rate. Let’s take a look at how business owners utilize Instagram.

In these examples, a fitness coach asks her audience for shopping decision advice, and a marketing education site offers a mini-tutorial in a carousel post.

The Instagram algorithm has the following characteristics:

Prioritizes posts with the highest number of likes
Favors very recent posts (created within minutes of a user logging on)
Prioritizes posts from profiles that the user engages typically with
Favors posts from hashtags that the user follows
Occasionally shows posts with great engagement from a profile and using hashtags that the user does not follow
Is believed to treat brands’ content and consumers’ content equally
You can ‘Favorite’ users and creators to make sure you never miss their updates

Updates for 2022 & 2023

While there’s always a concern that Instagram will start to downgrade content from business profiles, there’s still evidence of this being true. In 2023, even more users see content by profiles that they don’t follow (not in the Discover tab but their main feed). To increase your chances of that happening, focus on getting engagement from your core followers.

Instagram has announced on what basis they decide whether they recommend your content or not. The most important points are:

Posts with clickbait or engagement bait don’t get recommended
Contests or giveaways don’t get recommended
Repurposed content from another source without added value doesn’t get recommended

Also, Instagram has enrolled Reels, their very own version of TikTok. Some Instagram accounts have exploded since using this new feature, so it may be worthwhile to invest some time in this type of content.

Tips for winning on Instagram in 2023

How can you master one of the most challenging social media algorithms in 2023? Let’s see:

Experiment with Instagram Reels to engage and captivate your audience.
Engage with followers’ content during the first hour after you post something.
During the first three hours after you post something, immediately respond to every comment.
Write meaningful captions.
Ask questions in your captions to engage with your audience better.
There’s no one way to apply hashtags, so experiment with different hashtags and hashtag strategies.
Utilize Instagram Stories to get more organic reach with your audience without affecting your feed’s cohesive style.
Stay consistent! This algorithm will downgrade you if you post randomly. You should post once a day, once every other day, or two times a week (whatever you can manage).

4. Twitter Algorithm

With 330 million monthly active users and 152 million daily active users, you can’t completely ignore Twitter. Twitter is still vital in the B2B space.

If you’re not sure if it’s worth your time, spend some time there — check out competitors, other companies, and popular hashtags — to see if your target audience is active on Twitter and what type of posts tend to perform well in your industry.

Let’s take a look at some example posts that will score well given the social media algorithms in 2023.

Getting retweets is still one of the best ways to increase your reach on Twitter.

Creating highly visual content on Twitter matters now more than ever.

Same goes for Twitter threads. A thread on Twitter is a series of connected Tweets, used to provide additional context and information on a given topic. This is what they look like on Twitter:

Of all the social media algorithms, Twitter factors in recency more than any other. But there are other characteristics too.

Prioritizes recent content (last 24 hours) with the highest amount of engagement from users you follow
Favors content posted recently (within minutes)
Prioritizes content with retweets and comments over likes

Updates for 2022 & 2023

Twitter will continue to prioritize tweets with high engagement and recent tweets, so volume and frequency still matter on this platform.

We’ve also seen higher engagement rates when:

Tweets contain up to two hashtags and 100 characters
Tweets contain an image link
You specifically ask your followers to retweet

Tips for winning on Twitter in 2023

Tweet 2 to 8 times per day for the best results.
Utilize all 280 characters only in specific posts (when sharing something informative).
Ask questions to get engagement.
Create a Twitter poll once a month.
Immediately respond to all comments within the first 2-3 hours of sending out a tweet.

5. TikTok Algorithm

Let’s start by setting the record straight. TikTok really isn’t about dances anymore (if it ever was). If you provide value, the platform is a goldmine to foster brand awareness.

When it comes to TikTok, hashtags and posting time will not matter. The only thing that matters to the TikTok algorithm are watch time metrics. Essentially, if you want to influence your watch time metrics, it all boils down to how good and qualitative your video is.

Great and engaging videos will garner longer watch time and will therefore end up on people’s ‘For You’ pages. This For You Page is a highly personalized feed unique to each user.

The TikTok algorithm is hyper-skilled in picking up the likes and dislikes of its viewers based on how you interacted with other videos previously. The platform continues to show highly targeted and relatable videos the more time you spend on TikTok.

When you post a video on TikTok, it is first shown to and tested with a few hundred viewers. Do the viewers get bored and scroll to the next video, do they watch your video until the end, or even, watch it multiple times?

After your video performed well in the first round, TikTok will continue to test it with larger audiences. If your video performs well on all or most fronts, it is pushed to the For You page. The following about its algorithm has been revealed by TikTok:

A strong indicator of interest, such as whether a user finishes watching a longer video from beginning to end, would receive greater weight than a weak indicator, such as whether the video’s viewer and creator are both in the same country.

These factors, in this particular order, decide how much your video will be shown:

Watch time
Shares
Saves
Comments
Likes

Tips for winning on TikTok in 2023

Strive to jam-pack your content with value. Either educate, inspire or entertain your audience to get to that desired For You page.
TikTok is an extremely high-speed platform that lives on trends and trending sounds. Generally, a trend surfaces on other social media platforms days, weeks, or months after it started trending on TikTok. To leverage this and maximize views for your account, try making use of trending sounds that can be found on the platform.
Focus on very niche content. If your videos are good, they have a natural way of founding their target audience.
Younger generations are using TikTok as a search engine. Browse the TikTok trending keywords by typing queries into the app’s search bar. Add these keywords throughout your bio, say them in your video, add them as subtitles, etc.
Making videos for TikTok can be a time-consuming practice. Batch create them and schedule them with a third-party scheduling tool such as StoryChief.

7. YouTube Algorithm

While YouTube is still somewhat underutilized in the B2B space, it’s still an important platform. 73% of all adults in the US use YouTube.

The YouTube algorithm is notoriously tricky, and there are several ways that it shows users’ content.

One of the most common ones is after you watch something, you’re shown a related video to that topic or by the same content creator.

YouTube is complicated. And it’s one of those social media algorithms in 2023 that stays complicated too. It has the following features:

Recommends video content related to what you previously watched.
Recommends video content by the same content creator as what you once watched.
Favors viral videos (getting mass amounts of engagement and watch time in a short period), even if it’s not relevant to you.
Lets you toggle to your subscriptions and shows videos from your subscriptions in reverse chronological order.

Like Pinterest, YouTube also has an algorithm, which means that SEO-optimizing your YouTube content is essential.

Updates for 2022 & 2023

The YouTube algorithm will continue to factor in a user’s likelihood of engaging with your channel and the type of content you post. In 2023, your relationship with your subscribers will be far more critical than your number of subscribers. Make sure that your subscribers understand the theme of your channel and know what to expect from you.

Tips for winning on YouTube in 2023

One to two minutes into your videos, ask viewers to “hit the like button or comment” if they’re enjoying the video, so you increase engagement.
SEO optimize all of your YouTube videos.
Post consistently so your content makes it to the top of the subscriptions feed.
Write meaningful comments on videos in your niche (without asking people to check out your channel).
Use other marketing channels to get views and engagement on your videos within the first few hours of posting. Use other social media channels and your email newsletter.
Make the first few seconds and the first few minutes of your video very engaging and to-the-point. Don’t ramble, or you’ll have high bounce rates and low watch time.

These were the social media algorithms 2023 updates!

Ready to take your social media management to the next level? With StoryChief you can automate and analyze all your social media accounts, so you can focus on creating great content. We support scheduling to Facebook, Twitter, Linkedin, Instagram (Reels), TikTok, Pinterest and many more.

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While many still think of it as a Gen Z platform for dance challenges, TikTok has grown to encompass every kind of marketing content and community. And with the launch of in-app shopping in 2021, it’s become even more essential to brands looking to connect directly with customers.According to the TikTok’s What’s Next Report 2022, 88% of users report that music is critical to the TikTok experience. Maybe that’s why 93% of top performing video marketers use audio.

1. TikTok was the most downloaded app of 2021, with 656 million downloads

That’s over 100 million downloads more than the runner-up, Instagram, which was downloaded 545 million times last year.

It’s also the third year in a row that TikTok has held the number-one spot. It was downloaded 693 million times in 2019 and 850 million times in 2020. Like many apps on the most-downloaded list, it experienced a major drop in worldwide downloads from the previous year, but held onto its top ranking.

According to Apptopia, TikTok was also the number-one download in the United States, with 94 million downloads in 2021— a 6% increase over 2020.

TikTok also continued its streak as the top-grossing app, surpassing $2.5 billion dollars in consumer spending in 2021.

2. TikTok has been downloaded more than 3 billion times

TikTok hit three billion downloads in July 2021. That’s even more impressive when you realize that they reached two billion downloads less than a year before.

It’s also the first non-Facebook app to reach 3 billion downloads. Since January 2014, the only other apps to do so are Facebook, Messenger, Instagram and WhatsApp.

And even though it launched in 2016, TikTok is the seventh-most downloaded app of the 2010’s.

3. TikTok is the 6th most-used social platform in the world

It ranks just behind Facebook, YouTube, WhatsApp, Instagram, and WeChat. Since 2021, it’s surpassed Facebook Messenger to move into 6th place.

However, there’s another way to look at these rankings. The Chinese version of TikTok is called Douyin, which is number eight on this list. Douyin is actually the original app launched by parent company ByteDance in September 2016, who rolled out TikTok for international audiences in 2017. There are small differences between the two apps, but they look and function almost the same way.

Douyin boasts 600 million daily active users (most apps use monthly figures). When the two apps are combined, they reach fourth place on this list, ahead of Instagram and WeChat.

4. US adults have mixed opinions on TikTok

TikTok is not without its detractors: in the US, 34% of adults hold unfavorable opinions of the app, compared to 37% who have favorable views. This is more controversial than other platforms: Instagram is viewed favorably by 50% of adults and unfavorably by 24%. Facebook is viewed favorably by 55% and unfavorably by 39%.

This varies by age, naturally. Fifty-nine percent of 18- to 34-year-olds view TikTok favorably, compared to 40% of 35- to 44-year-olds and 31% of 45- to 64-year-olds. Generally speaking, older demographics are more skeptical of the platform compared to younger ones.

This caution may reflect the platform’s history with disturbing content. In December 2021, a viral hoax about school violence spread rapidly across TikTok, alarming parents and children. Other hoaxes and harmful content, like videos promoting rapid weight loss, have proliferated on the platform and drawn criticism.

In response, TikTok announced updates to their Community Guidelines in February 2022 to improve safety. They’ve committed to removing dangerous content from the platform, with particular attention to content promoting hateful ideologies, eating disorders, violence, or self-harm.

TikTok user stats

5. TikTok has over one billion monthly active users.

It’s an understatement to say TikTok is growing rapidly. Eight new users join TikTok every second, with an average of 650,000 new users joining daily. NBD, just the entire population of Helsinki signing up each day.

Those numbers add up fast. In September 2021, TikTok’s parent company ByteDance reported that they had hit the one billion mark— a 45% increase since July 2020. Compared to Facebook and YouTube, which both took eight years to hit a billion users, TikTok made it in just five years. What’s more, TikTok is expected to reach 1.5 billion users by the end of 2022.

6. TikTok users are active on other social media platforms

Social media users are active on multiple platforms: those between the ages of 18 and 34 are using 8 platforms every month. TikTok users are no different, with 99.9% reporting that they’re using other platforms.

You’re most likely to find TikTok users on Facebook (84.6% overlap), Instagram (83.9% overlap), and YouTube (80.5% overlap).

7. TikTok is now more popular than Instagram among Gen Z users in the US

TikTok has now surpassed Instagram for popularity among Gen Z users (born between 1997 and 2012) in the United States, with 37.3 million to Instagram’s 33.3 million.

But TikTok is also making big gains in other age demographics: in the first quarter of 2021, 36% of TikTok users were between 35 and 54 years old, compared to 26% in 2020.

While Snapchat is still more popular than Instagram and TikTok among Gen Z, by 2025 all three apps are expected to have roughly the same number of users.

8. TikTok’s user base skews female

Worldwide, TikTok’s user base is 57% female. That figure rises to 61% for TikTok users in the US.

While TikTok’s user base is increasingly diverse, it’s still true that the brands hoping to reach younger female audiences will likely see the best results.

9. No user demographic prefers TikTok as its favorite app

Interestingly, only 4.3% of internet users named TikTok as their favorite social media platform. That’s less than a third as many users as those who favored Instagram (14.8%) or Facebook (14.5%).

Video marketers love this app. And despite TikTok’s reputation for dominating the Gen Z market, it doesn’t rank as the top choice for younger users. Users between the ages of 16 and 24 rank Instagram as their top choice: 22.8% of males, and 25.6% of females. Only 8.9% of female users in this age demographic selected TikTok as their top choice, and just 5.4% of males.

TikTok usage statistics

10. Android users spend 19.6 hours per month on TikTok

That’s a 47% increase in time spent on the app compared to 2020, when Android users were spending 13.3 hours each month.

In terms of time spent, TikTok is tied for second place with Facebook. YouTube is still in the top position, holding users’ interest for an average of 23.7 hours each month.

Usage varies by country. UK users spend the most time on TikTok, with an average of 27.3 hours. Those in the US spend an average of 25.6 hours per month on TikTok, slightly more than Canadian users, who spend 22.6 hours each month.

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Comparatively speaking, company video blogs are more immersive and concise than other creative video blogs. They have a higher chance of going viral and are simpler to increase the number of views compared to contextual content. However, boosting engagement for your YouTube videos is more challenging than overnight sleep. You’ll need to find ways for how your audience engages with your content.

Hence, video engagement is vital because it demonstrates how viewers respond to and interact with your content. It is made up of comments, likes, dislikes, and shares. If your YouTube video has no engagement, your audience isn’t enjoying your content.

Therefore, one of the ways to grow your audience engagement is through YouTube intros. It is essential and is the future of video marketing. If your video does not pique people’s interest immediately, they will most likely abandon it. Create a captivating intro using a free YouTube intro maker to capture your audience’s attention from the first second. A free YouTube intro maker can help you create branded video intros or outros to attract viewers.

In addition, there are other ways to raise engagement with video blogs. The guidance below can help you engage your audience more effectively and keep them interested. Here are the five tips to increase engagement in video blogs:

Follow The Trends

Making a relevant video for social media channels is a type of trend-following. People seek out trending or viral videos, so if you use them, you’ll almost certainly gain new followers, subscribers, and viewers.

You don’t have to brainstorm or come up with a new niche. If reaction videos are your specialty, concentrate on following the trend and showcasing your brand personality. You could create a reaction video to a specific trending topic which can increase engagement.

Create Stunning Intro

Since there is so much competition on YouTube, you must strategically plan every move to attract more viewers. Making an eye-catching YouTube intro is one of the most effective ways to attract viewers.

No matter where you are, social video breakpoints are two to five seconds. It is critical to capture viewers’ attention in such a short time. YouTube intros are, therefore, essential for attracting viewers. Use the free intro maker for YouTube to create a compelling intro that gives viewers a quick glimpse and establishes the tone for your video.

Engage With The Audience

Engaging your audience in conversation is critical to establishing bonds with them. You can ask a question about the content you’re creating or solicit ideas for future content from your audience.

These comments will boost engagement while also providing insightful criticism and video creativity. Naturally, this entails keeping an eye on your comment section and responding to as many as possible.

Incorporate A “Call To Action”

Never let getting more people to watch your video be your only priority. After each video, don’t forget to include a “Call to Action.” It can be a short text animation or an outro asking your viewers to follow you on social media or subscribe to your channel. You can incorporate a link to your website to promote your product or service. Every viewer should be regarded as a possible opportunity.

Use a YouTube intro maker free tool to create a stunning outro where you can incorporate your “call to action.” Start your videos or live streams with branded intros by customizing them with this intro maker online free software.

Organize Thumbnails Strategically

A photo that serves as your video’s sneak peek is a video thumbnail. It resembles a book cover. Additionally, it should pique a viewer’s interest like a cover image.

You need to make a thumbnail that describes your video and explains why viewers should watch your video instead of your competitors. Here’s how to make a compelling thumbnail:

Text to convey the topic but keep it short.
Use attractive photos to captivate viewers, such as images about your topic, facial expression, etc.
Your creativity must reflect your brand.
Remember to add a brand logo for authenticity and originality.

Experiment with different designs to entice your viewers to watch your video.

Conclusion

YouTube engagement metrics such as views, comments, likes, and subscriptions show how frequently people interact with your video. These metrics can help you determine the overall performance of your video.

Knowing how to increase viewer engagement with your videos is crucial if you want to succeed in video blogging. Another suggestion is to plot your videos in advance to prevent disorganization and keep viewers interested.

Second, use an intro maker for YouTube free tool to make excellent intros and outros. Third, employ a user-friendly free YouTube intro maker software to create a compelling video by cutting out unwanted scenes that aren’t helpful to your audience.

Since a YouTube intro can help to increase viewer engagement, it is always preferable to use a youtube intro maker online free tool that can produce a compelling video rather than paying for expensive software.

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Social media video production is powerful. There are 4.48 billion social media users around the world, and it’s growing rapidly every year.

This is why it’s very important to prioritize social media platforms in your marketing strategy. Marketing on social media platforms helps you reach a wider audience, increase brand recognition, target ideal customers, improve brand authority, and the list goes on.

However, managing all the social media content consistently could be a daunting task, even if you have a solid plan.

You can’t be active on social media video production all the time. It gets even harder if you are managing multiple social media platforms. Ultimately, you lose your valuable time, energy, and nothing may seem to work as planned.

Luckily, there are online tools available that will help you to schedule social media content ahead of time so that you can do more in less time. In this article, we will share the 10 best free social media scheduling tools that will help get the job done more efficiently than ever before.

Tips before you start:

Plan posts in advance.
Brainstorm social posts to bring new voices into your social media presence.
Plan both evergreen and timely posts to delight audiences in the moment while also scheduling perennially relevant posts.
Keep a running list of relevant hashtags and new ones you could use.
Plan visual content in advance to make your posts pop.
Track how your posts are doing and keep engagement metrics on hand.
TRACK TIME ⏰: Track ongoing work so you can set and achieve your goals.

Everhour integrates seamlessly with the most popular project management apps, such as Asana, Trello, ClickUp, Basecamp (where you probably manage your social media content and publication schedule). This way you can easily track time and watch the progress.

10 Free Social Media Scheduling Tools

There are several social media management tools available, but not all are free. So, we handpicked 10 completely FREE social media scheduling tools that at least offer a free plan.

You can also find free Facebook post scheduler, free Instagram scheduler, free alternative to Hootsuite, and more.

1. Hootsuite

Hootsuite is the most popular tool for managing social media platforms. 18+ million social media marketers use it, and it has everything you need to manage your team, schedule posts, measure results, plan upcoming campaigns, etc. From freelancers to large businesses, it’s the perfect tool for anyone who wants to grow their social media presence the right way.

Hootsuite comes with five different plans, including a free plan. The free version plan allows you to manage two social media accounts, schedule up to 5 posts at a time, and allow one user.

You can easily create, schedule, and customize posts for all your connected networks from their beginner-friendly dashboard. Plus, you can connect to more than 20+ different social networks, including Facebook, Twitter, Instagram, Linkedin, and more.

One of the key features of Hootsuite I like is the Engage. Using this option, you can quickly access all the incoming messages across your social networks.

💰 Pricing: Hootsuite offers five different plans. Additionally, they also offer 30 days free trial on professional and team plans.

Free Plan: One user, two social accounts, five scheduled posts
Professional Plan ($49/ mo): One user, ten social accounts, unlimited scheduled posts
Team plan ($129/ mo): 3 users, 20 social accounts, custom branded URL
Business plan ($599/ mo): 5 users, 35 social accounts, content library, campaign planning
Enterprise plan (custom): 5+ users, 50+ social accounts, team productivity reporting, social selling add-ons

2. NapoleonCat

NapoleonCat is a complete social media management tool that will help you grow your social media at every step of the way: from content scheduling to comment moderation, analytics, and reporting.

Although NapoleonCat offers free access for two weeks only, its prices are very competitive. If you manage many accounts and have a limited budget, this option is worth your serious consideration.

You can add up to 3 users, 10 social media profiles, and schedule up to 30 posts during the free trial. Once you subscribe to one of the plans, you will pay only for as many users and profiles as you use.

NapoleonCat’s Publisher helps with content creation, publishing, and scheduling. You can post content across all major social media platforms: Instagram, Facebook, Twitter, LinkedIn, and – interestingly – Google My Business.

One great facilitation is that you can share one post across different channels simultaneously and, at the same time, adjust it accordingly to each platform. If you manage multiple locations of your business on Google, you can post to all of them with just one click.

💰 Pricing: NapoleonCat offers 2 paid plans – Standard and Pro. You can try both for free for 2 weeks.

Free trial: you can test all NapoleonCat’s features; no credit card is required.
Standard (from $23.25 a month): unlimited access to publishing, scheduling, and some other basic features.
Pro (from $48 a month): unlimited access to publishing, scheduling, and advanced social media features.

3. Later

Later is the best tool for scheduling and publishing on Instagram. It was founded in 2014 and now powering more than 4 million users globally.

Initially, it was started as a simple Instagram scheduling tool, but later, they added more platforms like Facebook, Pinterest, and Twitter.

Later offers a free plan that includes one social set (including one Instagram, Pinterest, Facebook, Twitter, Linkedin, and Tiktok account), schedule 30 posts per social profile, and basic analytics.

They also have tons of pre-made templates, so there’s no need to start from scratch ever again.

Using their hashtag research tool, you can find the right hashtags for your posts; it even provides advanced analytics so you can see how well your posts are doing in terms of engagement.

💰 Pricing: Later offers four different plans, including 14 days free trial.

Free plan: 1 social set, 30 posts per social profile, one user
Starter plan ($12.50/ mo): 1 social set, 60 posts per social profile, one user, Linkedin bio
Growth plan ($20.83/ mo): 1 social set, 150 posts per social profile, three users
Advanced plan ($33.33/ mo): 1 social set, unlimited posts per social profile, six users

4. Crowdfire

Crowdfire is a similar app to Hootsuite in many ways. More than 19 million users worldwide use the Crowdfire app to automate their social media activities. It’s packed with features that make everyday life easier and more productive.

The free version of Crowdfire allows you to link three social media accounts, schedule 10 posts per account, and provide you with one day of social analytics data.

With Crowdfire, you can connect up to 25 accounts and schedule posts across all platforms from one place.

Using their hashtag suggestion feature, you can get the most used and relevant hashtags for your posts quickly and easily. They also have auto-customize content for each platform, so you don’t have to spend time creating multiple posts across different platforms.

Additionally, you can schedule up to 50 posts at once using their bulk upload feature, saving your time and effort. You also get access to up to 30 days of your account’s performance data analytics in just seconds.

💰 Pricing: Crowdfire offers four different plans.

Free plan: link up to 3 social accounts, schedule 10 posts, hashtag recommendations
Plus plan ($7.48/ mo): 5 social accounts, schedule 100 posts, connect up to 5 RSS feeds
Premium plan ($37.48/ mo): 10 social accounts, bulk schedule posts, up to 15 RSS feeds, additional team member
VIP plan ($74.98/ mo): 25 social accounts, scheduled 800 posts, 25 RSS feeds, 20 competitor analyses, 30 days social analytics data.

5. SocialOomph

SocialOomph is a social media video production scheduling tool that monitors your activity on different networks and allows you to schedule posts in advance.

It allows you to schedule content for publishing at any given date/time in the time zone of your choice. You can also bulk upload blog posts from your computer with one click.

SocialOompah has all sorts of features, including self-destructing messages so that they will be deleted automatically after a period of time.

They have a free plan which allows you to connect one social profile, access basic posting features, a maximum of three posts per hour, etc. You can also connect SocialOomph with Shopify, Tumblr, WordPress blogs, but it requires upgrading to a higher plan.

The dashboard is quite simple and clean, but adding social accounts is a bit complicated.

💰 Pricing: SocialOomph has four different plans, also offers a 30 day free trial on the Business Suite plan.

Free plan: 1 social profile, max three posts per hour, access to personal area only, unlimited schedule posts.
Advanced suite ($15/ mo): 1 social profile, one blog, one queue, up to 60 posts per hour.
Professional suite ($25/ mo): 10 social profiles, five blogs, five queues, 5 RSS for post sourcing.
Business suite ($55/ mo): 20 social profiles, ten blogs, ten queues, 10 RSS for post sourcing, one webhook.

6. Tailwindapp

Tailwind is a complete marketing toolkit for Pinterest and Instagram that allows you to manage social media accounts from one platform. However, unlike other tools, it only supports two platforms.

Using this tool, you can schedule posts at the best times, create beautiful pins faster, discover content, monitor conversations, amplify your reach, and measure results.

With Tailwind’s smart scheduling tools, you can schedule hundreds of pins at once in just minutes. As a result, you don’t have to spend hours pinning every day or waste valuable time trying to find new content ideas – they got you covered.

The analytics tool of Tailwind is quite impressive. It shows which of your pins are performing well, as well as followers, top pins, referral traffic, organic activity, comments, and much more.

💰 Pricing: There are four types of plans, including a free version.

Free plan: one Pinterest and one Instagram profile, 20 posts per month, five tailwind communities, basic analytics, one user
Pro plan ($9.99/ mo): one Pinterest and one Instagram profile, 100 posts per month, advanced analytics, 200 post designs per month
Advanced plan ($19.99/ mo): Two Pinterest and two Instagram profiles, 1000 posts per month, unlimited post designs, two users.
Max plan ($39.99/ mo): Three Pinterest and Three Instagram profiles, 1000 posts per month, unlimited post designs, unlimited tailwind communities, five users.

7. Zoho Social

Zoho Social is a powerful social media management tool that helps businesses and agencies manage their social media accounts. It allows you to schedule posts, monitors mentions, create custom dashboards, and more.

Like other tools, Zoho Social offers a free plan that includes one team member, a zShare browser extension, and publishing on seven social channels. And, of course, premium plans come with more advanced features.

Using this tool, you can schedule unlimited posts, track social media activities, create custom reports to analyze your performance, and get notified when someone shares something about your brand on the web. It also comes with an easy-to-use interface and intuitive design that makes managing multiple accounts easier.

One of the features I like most about the collaboration. It allows you to collaborate with your team seamlessly. You can also assign custom roles to your team members so that they can work on different projects.

Overall, Zoho Social is a great tool for social media management and a free alternative to Hootsuite.

💰 Pricing: They have four different plans. Also, each of the plans offers a 14-day free trial.

Free plan: 1 team member, one brand, publishing on seven channels, access to zShare browser integration
Standard plan ($10/ mo): Everything in the free plan, including multi-channel publishing, user tagging, drafts, Twitter location
Professional plan ($30/ mo): Everything in the standard plan, including Livestream, CustomQ, bulk scheduling, RSS feeds
Pro plan ($40/ mo): Everything in the professional plan, including SmartQ, content approvals, workflow, collaboration, content targeting, lead ads.

8. Combin

Are you looking for a way to grow your Instagram following? Then look no further than Combin.

Combin is the perfect tool for anyone who wants to increase their followers and engagement on Instagram. It’s simple, easy-to-use, and can help you quickly gain real followers.

Combin offers two different plans – Growth and Scheduler. The Scheduler tool is completely free to use and includes 15 Instagram accounts management, bulk image uploading, location tagging, user tagging, etc.

You can use Combin to find influencers in your niche or industry so that you can collaborate with them and get more exposure. Or, if you want to promote your account, then this is the perfect tool as well.

Their growth plan includes more powerful features such as it can detect who doesn’t follow you back, check your Instagram audience quality, monitor audience activity, and more.

💰 Pricing: Combin comes at three price tiers.

Free: One account management, two simultaneous searches, 25 search results for posts, stories mass looking.
Personal plan ($15/ mo): unlimited simultaneous searches, 1000 search results for posts, statistics, search results refresh ability.
Business plan ($30/ mo): 5 accounts management, unlimited simultaneous searches, 1000 search results for posts, stories mass looking.

9. Friendsplus

Friends plus is another free tool for scheduling and automating your social media posts. You can create great content, collect it from all over the web, and then bulk schedule it with their desktop application.

They also have browser extensions that make it easy to share on Facebook, Twitter, Linkedin, or Pinterest right from your browser. And if you’re using a mobile device, they also have applications for iOS and Android so you can manage everything in one place.

The dashboard is very simple and doesn’t include many features as other tools.

💰 Pricing: Friendsplus offers five different plans:

Free plan: One user, two queues, 5 schedule posts per queue, link shortening, Zapier integration.
Individual plan ($7.50/ mo): 10 additional team members, five queues, 500 schedule posts per queue, Pinterest scheduling, bulk scheduling.
Small plan ($24.17/ mo): Everything in the individual plan, including 20 additional team members, 15 queues, 1500 schedule posts per queue.
Medium plan ($49.17/ mo): Everything in the small plan, including 30 additional team members, 30 queues, 3000 schedule posts per queue.
Large plan ($215.84/ mo): Everything in the medium plan, including 50 additional team members, 120 queues, 5000 schedule posts per queue.

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Macs don’t automatically make people better company video content marketers, but Macs definitely provide a stable environment and access to a wider range of high-quality software. That’s not to say you can’t produce good video marketing content with a Windows machine. However, using a Mac makes it easier, and here’s why:

Mac users have access to better video editing software

Successful video marketing depends on good studio gear and good editing software. When any of these are missing, conversions take a dive. It’s easier to create high-quality videos with a Mac because the software selections are better, and the user interfaces are intuitive.

What constitutes “better” software is somewhat subjective. People prefer what’s familiar, and will perceive familiar software as “better” than software they’ve never used; even when the unfamiliar software has better features. However, from a technical and financial perspective, Mac users have access to better software.

Mac users are told when they’re about to install an app that hasn’t been approved by Apple. The user is forced to use special commands to open the installer, and then must enter their computer’s password to approve the installation. This may not sound like a big deal, but on a Windows machine, users often get into the habit of installing anything and everything they can find when they’re on a hunt for software. This habit puts their machine in danger by way of viruses and malware. Macs are susceptible to viruses, but users are less likely to have a habit of installing random programs.

Mac users have more software options

Windows users don’t have the option of buying Final Cut Pro X for a one-time fee, and are forever tied to Adobe’s subscription plans. Unless they want to splurge for Avid Media Composer – the industry standard. Or, they can scour the internet for random video editing software and spend countless hours trying to find one that works.

Tech equipment is an investment

You can buy a Windows laptop for a couple hundred bucks brand new, but a Macbook Pro will cost you a couple thousand. The former will last about a year; the latter will last a decade or more. Mac users are more focused on quality, rather than saving a few bucks and having to deal with sub-par quality.

Mac users are serious about investing in tech assets, and they don’t take shortcuts, which means they won’t produce shoddy content. That includes social media influencers. In fact, it didn’t take long for Mac users to notice that well-known YouTubers use Mac products.

This phenomenon makes sense. Highly successful people tend to be selective about their tools and are willing to invest more money in their purchases. For instance, successful influencers don’t look for cheap, pre-made music tracks they can manipulate – many of them source original custom tracks from professional session musicians and audio engineers. Most use AirGigs because they want the value of world-class studio talent reflected in their videos. Their final intros and outros might only be five to ten seconds long, but the audio is engaging, inspiring, and match the influencer’s brand.

Mac’s user interface is intuitive

Compared to Windows, Mac’s user interface is far more intuitive. Although, with the release of Windows 10, more people are using Windows machines because the OS works just like the smartphones everyone’s familiar with. Again, it comes back to familiarity. There are plenty of people who use Windows 10 who would switch to Mac if they could afford it. Windows 10 is simply a compromise.

Video marketing is 50% content and 50% delivery

While using a Mac won’t automatically make you a YouTube star, it will give you access to better and more affordable tools. There’s even a full class for Final Cut Pro on YouTube.Regardless of what machine you use, there are eight video marketing blogs you should follow. These blogs include video marketing resources for SEO, editing, creating thumbnails, lead generation, analytics, and marketing strategies. How you deliver your content is of equal importance to what content you deliver. The video marketing blogs in the article linked above will help.

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It’s no secret that great company video marketing editing software can help you produce professional grade videos for platforms like Instagram, TikTok, Vimeo, or YouTube.

If you’re a content marketer you’ll know that well-produced product videos are a more engaging form of media than photographs alone and can reduce a customer’s hesitation in making a purchase.

Below, we’ve compiled a list of the best free video editing software from around the web, as well as a few with affordable paid versions. Each videographer has their own specific needs, so we’ve run down some of the most useful features as well as pros and cons of each tool.

6 best free video editing software

HitFilm Express
Lightworks
iMovie
VideoPad
DaVinci Resolve
VSDC Free Video Editor

1. HitFilm Express

G2 ⭐ rating: 4.5/5

Available for: Mac and Windows

Price: Free; $349 for the Pro version

Watermark: No

If you don’t have a lot of experience with company video marketing editing, HitFilm may feel a little advanced at first—it’s used to produce Hollywood-style films—but it’s worth the learning curve, as it’s one of the best all-in-one free video editors available. (HitFilm does ask you to share a social media status update when you download the software, but that’s a small price to pay.)

HitFilm includes animation tools that let you create and edit audio and video transitions without the need to create composite shots, which is a huge time saver when editing. It also offers cool 3D effects for films, music videos, and even YouTube videos, plus features you’d find in a paid video editing software, like 4K video, 360-degree editing, and a library of special effects.

Features include:

Professional video editing with motion tracking, color pickers, and cropping tools
Composite shot enhancements that allow you to animate two separate shots together for surreal video effects
An auto-stabilizer to make shaky footage look smooth
Unlimited video and audio timeline track creation
An adaptive trimmer that lets you re-trim your clips after adding them to the timeline
Ability to copy a group of attributes from one clip and apply them directly to another or to a whole project
Audio mixer for fine-tuning sound for professional quality output
Various transition options, such as push, zoom, and dissolve

2. Lightworks

G2 ⭐ rating: 3.5/5

Available for: Windows, Mac, and Linux

Price: Free; $24.99 per month for Pro version

Watermark: No

Lightworks includes a simple and intuitive interface, so it’s easy to pick up. It also offers a collection of detailed video tutorials, making it one of the more accessible and easy to learn Linux video editing software options on this list.

Lightworks has a suite of original stock videos and music clips licensed for use in any videos you edit on the program, letting you give a polished look to any marketing video.

Features include:

High-quality simple trim functions for fast and precise video editing
Speed optimization, letting you continue to edit while importing new content
Multicam editing for syncing clips from multiple cameras
Real-time team project sharing with full control over which user has editing access
Easy sharing of videos, with fast export to YouTube, Vimeo, Facebook, and Instagram
Support for a wide range of video formats

3. iMovie

G2 ⭐ rating: 4.3/5

Available for: Mac

Price: Free

Watermark: No

Popular standby iMovie comes bundled with Mac OS. Like many native Apple apps, iMovie is uncomplicated and uses a simple drag-and-drop interface for moving files from your drive to your workstation. It’s an easy way to build powerful videos to boost your YouTube marketing efforts.

A big advantage to iMovie is that files are saved on Apple’s cloud, meaning you can work on your project interchangeably on an iPhone, iPad, or Mac. iMovie is constantly being updated as well, so you can always look forward to new features and improvements.

Features include:

Support for 4K resolution, allowing users to create cinema-quality films
Cloud-storage functionality that allows you to work on the same project from your iPad, iPhone, and Mac
Dozens of studio-quality title animations for professional-looking credits
Stylish, contemporary video filters built for specific film genres, such as Western and sci-fi
Built-in music, sound effects, and voiceover recording so your sound and picture editing are always consolidated
Speed controls that let you make high-octane action scenes faster and sports highlights slower

4. VideoPad

G2 ⭐ rating: 4.1/5

Available for: Mac, Windows

Price: Free

Watermark: No

VideoPad is a great option for anyone who wants to create high-quality videos without spending a dime. With VideoPad, you’ll find all kinds of simple and easy-to-use features—such as 3D video editing and a sound effects library—to try different video compositions and styles.

You can edit your videos with special effects, overlays, texts, and transition, as well as use color adjustment and sound effects. Then export your finished video to YouTube, Facebook, Google Drive, and other mobile devices, quickly and easily.

The only drawback is that it may be too simple for advanced video editors. It doesn’t come with as many advanced features as some of the other free video editing software on this list, but with options to add light effects, fine tune colors, and overlay text and images, there’s enough here to make it worth the free download.

Features include:

Double built-in screen (one to preview selected clips, one to preview complete sequence) for easy and intuitive editing
Pre-made customizable transitions for polished professionalism
Exporting presets to easily create video files optimized for specific platforms—such as Facebook and YouTube—and post them directly from within the software
Social media sharing and publishing tools to share videos online instantly
A large library of video transitions and visual effects to customize videos
Video optimization tools, such as stabilization

5. DaVinci Resolve

G2 ⭐ rating: 4.6/5

Available for: Windows, Mac, and Linux

Price: Free; $269 for the full Studio version

Watermark: No

DaVinci Resolve combines professional 8K editing, color correction, visual effects, and audio post-production in a single production tool, which is why it’s the software of choice for many professional editors of films, television shows, and commercials.

DaVinci allows for both offline and online editing, and its high-performance playback engine saves time when editing and trimming—even for processor-intensive file formats like H.264 and RAW. This software Resolve’s complex features may be too extensive for some users, but its free version is perfect for more advanced projects.

Features include:

Dual timeline for quick navigation, cutting, and trimming
A dedicated trim interface that gives you the ability to edit in minute detail
Intelligent auto-editing that syncs audio and video clips for you
Built-in tools for picture-in-picture effects, retiming, stabilization, dynamic zoom, text, and audio
Facial recognition that detects faces in your clips and automatically creates bins based on the people in each shot
High-quality motion estimation speed changes and frame rate conversions to easily and realistically speed up or slow down clips

6. VSDC Free Video Editor

G2 ⭐ rating: 4/5

Available for: Windows

Price: Free; $19.99 for Pro version

Watermark: No

VSCD’s desktop video marketing editing software is available as both a free and a paid version. Although the free version has reduced features, it still comes with VSDC’s full video editing suite—including a mask tool and chroma key functionality for green-screen video effects. VSDC is a popular editing software for GoPro footage.

If you have the funds to spring for the full version, the suite of tools expands to include video stabilization, robust post-production effects, slideshow/presentation capabilities, 3D diagram templates, and direct social media publishing.

Features include:

Color-correction tools for a more professional look
A full suite of transitional effects
Easy-to-use image filters, similar to what you’d find on Instagram
Mask tools for hiding, blurring, or highlighting specific elements
Social media link for sharing videos on Facebook, YouTube, Instagram, Twitter, and Vimeo
HEVC/H.265 (an advanced video-compression standard), for maintaining the highest quality at the minimum file size—essential for processing 4K and HD files

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Posts Tagged‘Drone Filming’

20 Simple Ways To Easily Share Video Files Online

Who are these easy video sharing app and tools for?

1. GoVisually

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2. Google Drive

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3. YouTube

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4. Vimeo

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5. VideoSprout

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6. Dropbox

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7. WeTransfer

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8. One Drive

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9. Transfer Now

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10. Jumpshare

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11. Facebook

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12. Instagram

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13. iCloud

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14. Box

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15. MEGA

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16. SugarSync

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17. Yandex Disk

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18. Media Fire

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19. TikTok

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20. TransferXL

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The Three Step Guide To Video Marketing

Video Marketing

How to Create a Video Marketing Strategy

1. Choose your target audience and find out where they spend their time.

2. Connect with stakeholders to align on a plan for the video.

3. Set a timeline and budget for your video.

4. Choose the best platform to distribute your video.

5. Develop messaging and choose the right types of video for your personas.

6. Decide which metrics you want to track and how you will measure success.

12 Types of Marketing Videos

1. Demo Videos

2. Brand Videos

3. Event Videos

4. Expert Interviews

5. Educational or How-To Videos

6. Explainer Videos