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Common Video Marketing Terms You Should Know

Posted September 30, 2023 No Comments

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Common Video And Marketing Editing Terms You Need to Know

Listed are the Top 30 video marketing and editing terms you should know whether you are a professional or you are just beginning. Intertwined in this list, there are some broad video editing terms that refer to videography in kent as a whole as well as video editing terms specific to the process of editing footage.

Study up because these video editing terms are important to know!

1) Aspect Ratio

Aspect ratio relates how the width and height of your video relate to each other. Those dimensions are expressed through a ratio.

2) B-roll

B-roll gives you flexibility according to the video and marketing editing rules when editing because it is supplemental footage that makes a previously incongruent scene smooth.

B-roll can also provide more details to support the scene like in the news, wedding films, or interviews.

Say you were shooting footage of a person walking in a park and you wanted to shift into a new view of the subject. B-roll, like the image below in the park, can be inserted to make the transition easy on the eyes.

3) Bit Rate (Data Rate)

For every second in the video, the Bit Rate, or Data Rate, is the amount of data used each second. This is most commonly measured in kilobits per second (kbps). Kilobits per second can be variable or constant.

4) Close Up

Close ups are shots that frame the subject tightly.

For example, if the subject were a person, the close up would be filled with their face.

5) Color Temperature

Color Temperature is measured in the unit Kelvin and the scale ranges from cool to warm.

This video editing term refers to the visible light in a shot.

For instance, cooler color temperatures often have a bluish tint and hotter color temperatures tend to appear more red or orange.

6) Compositing

Compositing is used often when editing footage because it is the process of combining multiple images using video editing software.

7) Compression

Compression is the process of reducing the amount of data in a video file. This makes the uploading and downloading processes for your video much quicker. While it does take time to compress your video, we recommend it because of the time you’ll save late and leave you with more storage for more videos!

8) Crop Factor

Crop factor is a number (typically from 1.3-2.0) that represents the ratio of a sensor’s imaging area to that of a full frame sensor. Try multiplying the focal length of your lens by your camera sensor’s crop factor. It will give you the focal length for the lens/sensor combination! Cool right?

9) Cut-in (Insert Shot)

Cut-in is a type of shot that most often shows the objects the subject is in contact with or manipulating. Cut-in shots are similarly helpful to b-roll because they stray from the subject for a short period of time.

10) Foley

Foley is when you reproduce and/or create sound for a film. Often times, the actual sounds of nature, chewing, etc. are not naturally captured, they are actually reproduced in a studio.

11) Frame Rate

The frame rate is the rate that your shutter cycles through opening and closing or when the sensor captures video in a 1 second period.

Common Frame Rate Examples: 24, 25, 29.97, 30, 50, 60. The frame rate is expressed through frames per second (fps).

12) High Definition Media Interface (HDMI)

HDMI connectors digitally carry audio and HD video to a television. Make sure to get one of these if you want to work from a larger screen or you want to share your production!

13) J-Cut

J-cuts are used when editing footage to have the audio from the next shot precede the video. J-cut is not short for jump cut. The name actually comes from the shape a j-cut makes on your editing program’s timeline.

14) Jump Cut

Jump cuts make your video production look amateur because they are abrupt changes between sequential clips. The subject in a production that has jump cuts appears to jump across the screen from one spot to another. The shots don’t fit together and prove disruptive to your audience.

15) L-Cut

L-cuts are the exact opposite of j-cuts because the video is edited so that the video’s image changes from one shot to another but the initial shot’s audio continues into the next clip. Like a j-cut, an l-cut has its name because of its appearance in the timeline of your video marketing and editing software.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

Wedding Videography: Is it worth it?

Posted January 6, 2023 No Comments

Over the years the idea of having a wedding videographer capture your special day has become increasingly popular. Many wedding photographers are now also offering video services alongside their photography because many cameras that take gorgeous photos are also capable of capturing high quality videos. In the right hands, can be edited and produce stunning and cinematic visuals. That not only capture the magic of your wedding day, but allow you relive it every time you re-watch it. The wedding filmmakers and cinematic wedding videographers at our wedding videography company reveal why you should invest in a wedding videographer…

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Relive the Day

What is the main reason a wedding videographer is worth budgeting for alongside a photographer? A wedding video allows you to relive those important moments from your wedding day for many years to come. Your wedding day is full of love and excitement. So capturing moments like the first kiss, the parents dance and the send-off. Will let you see and remember every single minute of those moments. With a well-produced wedding video you’ll be able to see your day go from preparation to the moment you and your partner are sent off to start your journey as a married couple, all edited together to look beautiful and cinematic in just a 7- 10 minute video.

Hear the Love

A photo is worth a thousand words, but a video with crystal clear audio will let you hear the emotions and see how you and your loved ones felt throughout your wedding day. Many family members make sincere and touching speeches for the couple getting married and to capture every word and replaying it years down the line will help you remember how special the entirety of the day was. Many videographers also take audio into consideration when they create your wedding videos. They want to make sure that not a single word or moment is missed. Make sure when you’re consulting videographers that you ask about audio because you wouldn’t want to miss the amazing speeches and kind words people say about you and your partner on your magical day.

Have An Unplugged Ceremony

You definitely want an unplugged ceremony, we promise. Hiring a videographer will capture the moments that you and your guests were able to be completely present for. Without all of their distracting phones in the way. Not only are videographers professionals who know where to stand to get that perfect shot. They also won’t ruin the visuals of your day in order to get it.

Wedding Videographer Costs

Once you’ve decided you’re ready to hire a videographer, the next step is to carefully work them into your wedding budget. On average, wedding videographers can cost anywhere from around £1,000 to £5,000. We have provided a break down of what these costs entail:

Time — how long your videographer is present at your wedding will definitely impact their cost. Some wedding videographers create specific packages. Those include both the amount of time that they’ll spend at your wedding and then editing costs in order to create your video. Understandably, more time is more money. And if you want your videographer to cover other wedding events, such as your rehearsal dinner. This will cost you more.

A second shooter — if your wedding videographer needs a second shooter or an assistant, this might also increase their costs. If you’re able to find a photographer who doubles as a videographer, you might be able to get a lower rate since you’d be hiring just one vendor to capture your day. However, keep in mind they’ll likely work as a team if this is the case, so you should still expect to add a second shooter.

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The finished products — after all the filming, your videographer will then provide you with an edited highlight reel and wedding film. You may even get some b-roll footage. This takes both time and effort for your videographer to create a film that is completely perfect for you.

Extras —nowadays, many videographers offer drone footage, Super 8 films, USB drives, as well as other extras. Depending on what type of film you would like, you may have to pay a little extra.

Travel—If your wedding videographer has to travel a long distance to be present at your wedding, you’ll probably have to pay for their fuel, airfare, hotel, or any other travel-related expenses.

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Motion graphics vs. animation Videos For business

Posted December 26, 2022 No Comments

If you want to get into producing animated video production company videos for business, you’ve probably asked yourself: What is the difference between animation and motion graphics?

Motion graphics are a type of animation in video production company videos for business. Motion graphics focus on giving movement to graphic design elements, but tend to have less of a concrete storytelling aspect than other types of animation.

The terms are often used interchangeably and the distinction is not always completely black and white.

In this article, we’ll define motion graphics and explain how it differs from other styles of animation. We’ll also explain when to use which term when talking about motion graphics and animation.

What are motion graphics?

Motion graphics takes graphic design that would be otherwise static and gives it animation and movement, usually without following a specific narrative.

Want the bars in your graph to rise up for some extra visual flair? That’s motion graphics.

Want the logo on your website to spin around? That’s motion graphics.

Want to animate characters to bring a children’s fairy tale to life? That’s actually not motion graphics. It’s a completely different type of animation.

Whether or not there’s a “story” being told is a big determining factor in deciding if you’re dealing with motion graphics or animation. Motion graphics animation usually features shapes, objects or text that are being set in motion.

Why bother with motion graphics instead of a much cheaper, static infographic?

Motion graphics can illustrate complex ideas visually. Think of motion graphics like a visual aid. Some ideas (especially big, abstract ones) are hard to explain with words or still images. A few seconds of motion graphics can clear everything up perfectly. Just think about how password fields sometimes vibrate or turn red when you enter a wrong password, instantly signalling that you need to try again.

The visual style of motion graphics appeals to a wide range of viewers. Cartoons may come across as too childish for formal videos for business. But motion graphics can use that cute and fun style and apply it to more mature topics. No matter what industry you’re in, the motion graphics look can make your message more engaging and entertaining.

What is animation?

Any technique that makes static objects or images move is animation. Significantly hand-drawn cartoons, CGI, anime, claymation or motion graphics are all amazing. These categories are not mutually exclusive. Most motion graphics are done with CGI, but you could theoretically do hand-drawn motion graphics as well.

What separates motion graphics from other types of animation (at least in terms of marketing videos) is content. Motion graphics are typically associated with setting abstract objects, text and other graphic design elements in motion. Bringing a graph, infographic or web design to life using movement is broadly speaking “animation,” but more specifically, it’s a type of animation that’s called motion graphics.

In contrast, animation as a specific art form focuses more on cinematic effects and storytelling techniques to craft a narrative.

Think of it like this: if your videos sets graphics in motion to illustrate a point, it’s would be called motion graphics. If your videos for business features a human character that goes on an emotional journey, it’s more likely to be called “animation.”.

So when do you use the term animation compared to motion graphics?

Animation is used for stories. Anyone who’s seen a Pixar film knows that animation can be a powerful storytelling medium but motion graphics can bring statistical data to life, but animation can bring characters to life with emotional narratives, creativity, and artistic expression.

Animation is more expensive. Motion graphics are usually easier to produce. It’s a less complex form of animation. But when you start looking at photorealistic CGI, hand-drawn or painted artwork, and stop-motion techniques, expect to invest more money.

When To Use Motion Graphics

Motion graphics are best for outlining or emphasizing facts and illustrating a point you’re trying to make.

Motion graphic videos for business can break down your complex services or products and present them in a memorable way and remember, motion graphics are at their core visual aids, so they excel at teaching hard-to-understand ideas through visuals.

When to use other animation techniques

If you want to highlight the emotional aspects of a story, but you don’t know how to, provide a narrative or if you need to connect with your audience on an emotional level and you want to go with other kinds of animation.

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What are the Most Popular Wedding Videography Trends?

Posted December 23, 2022 No Comments

Wedding photos are something extremely popular and banal today, but they remain an integral part of the celebration of each couple – opening the exchange of rings, raising the bride’s hands after signing, the first piece of cake, passionate dance along with many other exciting performances. All this over time remains forgotten and hidden deep in a box somewhere in your home. A beautiful memory that we unfortunately rarely remember over the years. The wedding videos captures all those moments that the photos capture quickly – the exchange of rings, lifting the bride in her arms and taking her out of the ritual hall, signing, congratulations, the first dance, smiles and the overall joy of the event. It creates timeless memories and captures the most beautiful moments of your wedding day. The wedding filmmakers and cinematic wedding videographers at our wedding videography company reveal the most popular wedding videography trends.

If you are reading this article, you are are more than likely already planning how your wedding video will look like and you are trying to come up with its best look so that your video does not look dry, tasteless and even uninteresting. You may even be debating which wedding videographer to choose for your special day. It is important to know that the video recording of this special day must be entrusted to an experienced person in order to have the necessary quality, creativity, but also to be able to keep forever the joy and happiness of your wedding.

Wedding Videography trends 2022 – 2023

Retro wedding video, but with a modern flavour

Not surprisingly, the style of wedding video recording has changed many times over recent years. In 2020, the tradition of shooting and editing wedding videos has changed dramatically and even become unrecognisable. The strongest trend in 2020 was for the video to be shot entirely as an independent film. Retro wedding video, but with a modern flavour is the completion of the trend for the wedding videographer to shoot videos in black-and-white. Something that in the 21st century for the couple would likely seem boring. You can always have a video of your wedding, shot in its full colour range, but sometimes it’s good to make the day look old-fashioned and somewhat different. An interesting way to recreate the best moments of your wedding day, which mean very much to the couple.

Wedding in journalistic style

In 2020, the tendency for some couples to have their wedding video in a “documentary” style became increasingly more established. As for the journalistic style – this is simply just capturing the events as they happen. A videographer who makes a journalistic-style video will actually capture the events of the day as they occur. You will still find beauty and elegance with this “documentary” style of editing.

Freezing

A few wedding shots with elements of “freezing” is not necessarily a bad idea. Although this would cost you a lot of lost time and nerves to make the guests “freeze” at least for a moment, sometimes the result is not what you actually expected. It would be an extremely challenging task for your wedding videographer to show all your guests together. Then you can choose moments for a wedding video with just the bride, groom, grandparents, parents and your closest friends.

Drone video recording

The idea of a drone hanging in the air over your wedding ceremony, especially when it is outdoors, may appear to be an unconventional idea. However, drones that are more for play can show great results. The drones can capture beautiful shots of your wedding ceremony and venue, which would be difficult and even impossible for a wedding videographer to make from the ground. This is not just about the shots in which the guests of your wedding ceremony are gathered in the middle of a picturesque garden part of a huge castle.

3D montage in wedding cinematography

Of all the existing visual effects, without a doubt, 3D definitely captures the best wedding memories. For this reason, 3D montage wedding cinematography has become a leading trend in wedding videography in 2020. If you like this unusual idea, you could include a 3D montage in your wedding video and even in your wedding photos.

How to Get More Followers on TikTok in 2022

Posted August 29, 2022 No Comments

TikTok is one of the newest social media platforms for creating videos. As a global pandemic kept people indoors and away from their friends, Tiktok skyrocketed in popularity. And it seems the novelty of the platform hasn’t worn off.

How to Grow Your TikTok Followers

If you want to succeed on TikTok, you need to nurture an extensive presence on the platform. When you have a larger audience, you’ll get more attention for your brand so you can increase brand awareness, boost sales, and create lasting relationships with your target audience. While there are platforms you can use to help you get more followers fast, that’s really only going to help you short-term. To use the platform to its fullest potential, you need genuine TikTok followers that actually care about your brand and what you have to say.

Identify Your Target Audience

Once you’ve found your target audience, you’ll need to create content specifically for that audience. While your goal is to get more TikTok followers, it’s important to approach your content creation with the purpose of educating and entertaining your target audience to make real connections. Don’t just go out and try to get followers for the sake of getting followers. You want the right followers, the ones who are interested in your brand and your products and services. Millions aren’t going to help you if those followers aren’t interested in moving deeper into your marketing funnel.

Leverage Trends

TikTok is all about the trends and you can drastically increase your TikTok followers by jumping on trends as they arise. Of course, just because something is trending doesn’t mean you have to participate. Be discerning about the trends that you join in on to make sure that they’re the trends your target audience is also participating in.

Educate Your Followers

The best TikTok content for brands and influencers is both educational and entertaining. Use TikTok to create engaging and educational content that provides value to your followers. It’s a great idea to use clever TikTok content to share information about your products and services that can best serve your audience and make their lives easier.

Use Hashtags

Hashtags are popular on most social media platforms because they make it so easy to find collections of the content you’re interested in. Using hashtags on TikTok can help you grow your TikTok audience—especially when you use a combination of branded hashtags, trending hashtags, business-specific hashtags, and general hashtags.

Post at the Right Time

One of the best ways to get more TikTok followers is to make sure you post on TikTok at the right time. The best time is, of course, when your audience is most likely to be online. It could take some trial and error to find that sweet spot but it’s so worth it.

Create (and Participate in) Challenges

We recommend participating in the same challenges that your target audience are facing. Many of the popular challenges are dance ones so be prepared to show your best moves. In addition to participating in existing challenges, you could create your own.

Engage With Other TikTok Creators

It’s important to engage with other creators on the platform, using TikTok’s duet and stitch features to increase engagement. Start by finding ways to incorporate education about your products and services in these engagement efforts, but don’t shy away from engaging with other creators simply because you enjoy their content.

Get More Followers With Creativity and Persistence

TikTok continues to increase in popularity so if you’re interested in getting more followers , there’s no time to waste. Using the tips in this article, you’ll be well on your way to getting more followers, increasing engagement, and building a vibrant community on the platform.

TikTok’s primary feed, the For You page, offers up highly personalized content for each user based on videos they’ve watched and liked as well as the creators they follow. Getting your content on TikTok’s For You page is key to success on the platform but without the other tips on this list, your likelihood of getting to the For You page, or featuring consistently on the page, is slim.

Each of the tips in this article is important, but don’t get overwhelmed. You don’t have to implement every single tip all at once. Then, create high-quality content (with a CTA) and publish it during peak times.

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The Complete Wedding Video Guide: Ideas, Tips, and More

Posted August 9, 2022 No Comments

Proposal Video

About to pop the question? If you’re looking for a proposal idea that’ll take their breath away, propose with a video. Even if you don’t go with a video proposal, you can still turn to video to document the moment. Ask a friend or a photographer to capture your proposal and maybe the same person for your wedding. Then share an engagement slideshow or proposal recap to announce your engagement. If you’re using Animoto, you can start with our Engagement Slideshow video template and then customize your video however you like.

DURING THE WEDDING

Wedding ceremony slideshow

It only takes a few minutes to grab ceremony photos and turn them into a slideshow for your reception. Make sure you have a screen and projector or large TV ready. Then upload your photos onto a laptop. Add them to Animoto and in a few minutes you can have a beautiful slideshow ready for your reception.

Video booth

Make the photo booth even more fun by adding a component. Let guests share their well wishes for the new couple or just get silly with props. You can even create a DIY video booth with a mounted tablet.

Even if you’re sticking to a photo booth, you can share your favorites in a quick video you can share on social media after the ceremony.

Wedding favors

Video can make a sweet wedding favor or thank you gift for bridesmaids and groomsmen. Take a look at a few of the ways you can package a wedding video as a gift. Give a general thank you to attendees or a personalized message, letting them know how much their love and support means to you. Then share your video in an elegant way. For instance, you could gift your video in a USB box like the one below from Same Day Flash.

AFTER THE WEDDING

Honeymoon video recap

Turn your honeymoon photos and clips into a video album you can come back to for years to come. Or just give loved ones a post-wedding update on your honeymoon with a video you share on social media. Either way, get our tips for recapping your honeymoon with video.

Anniversary slideshow

Whether it’s your first anniversary or your 25th, this is a thoughtful way to show you’re still head over heels in love. Check out our post on making an anniversary gift to get tips for creating your own anniversary video. A slideshow can also be a way to celebrate a big anniversary milestone, say if you’re throwing a party for a couple’s 50th anniversary. If you are presenting your clip at a party, take a look at a few ways you can show your clip on a TV or through a projector.

SELECTING AN AMATEUR VIDEOGRAPHER

You’ll be busy getting married on your day, so if you go for a DIY wedding clip, make sure you plan out who’ll be in charge. Designate one or more attendees as the videographer and get them any equipment they might need on your wedding day. Here are some options to consider when deciding on how your video will be shot:

Designate a guest as your videographer.
Hire a student to take care of your video. It’ll reduce costs and free up guests to enjoy the festivities.
Let guests take clips and photos during the day of your wedding and retrieve everything after the event. Take a look at this blog post to discover different ways you can collect footage and photos from guests.
Give a few guests mobile cameras, like a GoPro, to capture the action. You can even get creative and add a camera to a bouquet or other wedding-day items to get a unique view of events.
Microphone: This fits under the nice-to-have column. You’ll

Hiring a videographer

Professional wedding videography can ensure that every movement on your wedding day gets preserved in a beautiful, well-crafted clip. But if you’re looking to hire a pro, there are a few things to consider.

QUESTIONS TO ASK YOUR VIDEOGRAPHER

When you’re interviewing potential wedding videographers, make sure you know exactly what they offer. Here are a few questions you can ask before saying “I do” to your videographer.

Are you available on the date of our wedding?
Do you offer any packages? What’s included in your packages?
Have you worked with our photographer before?
How long will you be filming?
How many videographers will be there on the day of the wedding?
How long will it be?
Will it include audio?
How do you choose music for a wedding clip?
When can we expect the video to be ready?

WEDDING VIDEO PRICES

Like many aspects of a wedding, there is a lot of variety in wedding videography pricing. Before you settle on a videographer, here are a few cost-related things to think about:

Set a budget: Before you start talking to a videographer, think about how much you can set aside for your wedding videography.
Ask about packages: Some videographers will give you a la carte pricing and others will have packages that can bring down costs.
Read over your contract: Make sure everything you want is included. Be very clear on what you’re getting. If it’s not in the contract, you can’t expect it on your wedding day.

Sign your contract quickly: Though you should take time to read it over, don’t wait too long to sign a great videographer! They might get snapped up by another couple.

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Christmas Ad Video Marketing Production Round Up 2021

Posted January 6, 2022 No Comments

With the current global supply chain problems coupled with fuel and driver shortages, some retailers are opting to drop their festive corporate video production earlier than they might have done in the past. For others, an early kick-off was always part of the strategy for Christmas 2021 after last year’s lockdown. Here where you can find the latest festive creative video productions.

Morrisons

Christmas evokes images of a happy Santa working hard in his snowy grotto making wonderful toys to be delivered around the world. Morrisons however wants to highlight some other heroes of the season – farmers.

The TV advert tells a tale of Farmer Christmas who works “all year too” in order to deliver a delicious feast to tables all over the country.

As British farming’s single biggest customer, Morrisons has chosen to hero farmers in it’s video marketing production as a way of thanking them for all the work they do.

Tesco

Tesco’s Christmas video marketing advert celebrates that Christmas is officially back after the disappointment of last year. Proving nothing will get in the way of the nation enjoying the festive season this year.

With the uplifting anthem ‘Don’t Stop Me Now’, the ad opens outside of a Tesco store with a lady determined not to let anything stop her from Christmas dinner with her family.

Sainsbuary’s

In 2021 Sainsbury’s holiday corporate video production is encouraging us all to make it ‘A Christmas to Savour.’ The video marketing production features some instantly recognizable voices.

As the video commences, we hear the soulful sound of the Etta James classic hit At Last while the camera pans around a bustling room showcasing a whirlwind of merriment and activities.

SuperValu

With the festive season in full swing, Irish supermarket chain SuperValu has launched a new Christmas campaign via TBWA\Dublin, that’s sure to deliver the warm and fuzzy feels.

The ‘Share the Magic’ campaign has debuted a heart-warming 90-second TVC that explores themes of recovery and optimism after a difficult few years.

‘Share the Magic’ tells the story of a girl called Aoife, who wakes up one morning to a strange noise. Accompanied by her parents, she hurries outside to find an injured wild deer in her back garden. For Aoife though, this is no ordinary deer, and she quickly makes it her mission to help her new friend get back to its feet.

Aldi

This year ALDI Australia’s Christmas video marketing production campaign via BMF is encouraging people to go big this year.

2021 has been a tough year, again. we have all been have been separated from families, again. In lockdowns, again. Waiting for the “new normal”, again. Turns out, 2021 wasn’t what we all wished for at all. But we are back, coming out from hibernation, just in time for Christmas hopefully.

ALDI wants everyone to have the Christmas they deserve. A completely overcooked Christmas. From birds inside birds, to ridiculously low-priced French Champagne and award-winning joints, ALDI corporate video production is proving that you simply can’t over do Christmas this year, and deserve it at the best possible prices.

Apple

This year Apple is making it’s holiday corporate video production cinematic, through shot entirely on the new iPhone 13 Pro via TBWA\Media Arts Lab.

Set to the tune of “You and I” by Valerie June, the story follows a little girl who tries to preserve the magic of the holidays all year. Then when her snowman begins to melt outside at the change of season, she stores him in her family’s freezer to protect him from the changing weather, while checking on him through the year. When winter finally comes around again, her family helps bring the snowman outside. Just as they plant him in front of their home, a kid on a bike accidentally pulverizes the poor snowman to powder. When we think all is lost, her family rallies around her to scoop up the pieces and rebuild him, keeping the holiday spirit alive.

Amazon

The video marketing production Amazon has this Christmas, kick starts with the angelic voice of Adele. Helping to promote the kindness of strangers amid the annual consumer frenzy.

Amazons global campaign shares a story of a young woman forming a new friendship with her neighbour. Attempting to resume a normal life following recent struggles.

Valuing kindness over any material gift. The video production highlights how it is the people around us who make Christmas truly special.

Myer

Myer has launched a unique and energetic campaign translating “vague” and “confusing” responses to those simple questions of, “what would you like for Christmas?” into a shoppable list of the perfect gifts.

From the most difficult and undoubtedly discerning people who respond with answers like, ‘I’m not really sure, surprise me’ or ‘no pressure, whatever, I’m easy…’, to those who know exactly what they want, Myer is offering the perfect gift for all.

Lidl

Indeed Lidl aired its creative video production, giving customers a glimpse of what a Christmas of the future might look like.

The video production starts in the present day. A family sitting down for a traditional Christmas lunch with all the trimmings, showcasing Lidal’s delicious festive food. Lidl’s corporate video then goes into another scene of the same group at the Christmas table, this time set decades in the future, complete with a cutting edge turkey-carving laser.

The next iteration shows the same family still enjoying Lidl’s festive fare at ‘Lidl’ prices. The festive video marketing production outlines that even when ‘we’re carving turkeys with lasers, we’ll always be Lidl on price’. Demonstrating it’s commitment to quality and value no matter what the future looks like.

TK Maxx

The festive and creative video production TK Maxx have released features a musical performance that is bound to get you right into the Christmas spirit.

The theme “Christmas to the Maxx”, encourages everyone to go big this festive season. While sharing a story of young boy called Laurie giving the performance of the night thanks to a special early gift.

Asda

“Make Christmas spectacular with Asda”. Watch as a family manoeuvre through their big Christmas season moments on ice skates in Asda’s festive spot.

The creative video production was choreographed by Dancing on Ice associate creative director Daniel Whiston.

Disney

Thus market production bears all of the hallmarks of a short by Disney’s Pixar, just like its predecessor “Lola”, “Stepdad” takes viewer’s on a journey of ups and downs. Which is heightened by the realistic animation and lovable characters in this festive video production.

Centred on the power of storytelling to inspire the magic of imagination, created by reading together. “Stepdad” features the return of Lola’s granddaughter, Nicole, and her two children Max and Ella, as new stepdad Mike moves into their family home.

Sports Direct

Jack Grealish, Emma Raducanu and Jessica Ennis-Hill are clearly all featured in Sports Direct festive video marketing production.

The creative video production “Go all out this Christmas” is a high-energy call to action for Britain to get off the sofa. Because “it’s snowing” they all get outside enjoying varies different sports.

Boots

For the creative video production “Bags of Joy” stars Jenna Coleman in the titular role of Joy.

Boots festive marketing production was created by WPP’s specialist, with direction by Academy Award-winning Tom Hooper. Clearly the soundtrack was by Academy Award-winning composer Rachel Portman OBE.

M&S Food

Percy Pig has been put into the spotlight in M&S Food marketing production. Animated and voiced by actor Tom Holland. With a scene akin to Night at the Museum. The film sees Percy Pig accidentally brought to life foar the first time by the Christmas fairy, Dawn French.

Selfridges

Lastly in this blog Selfridges is getting shoppers ready for the ‘Christmas of Dreams’. An enchanted short film.

The festive campaign blends a range of creative references, from Busby Berkeley’s 1930s golden age Hollywood to classic 1950s technicolor film musicals.

Characters in the slightly surreal film were brought to life alongside British actress and singer Jane Horrocks.

The digital campaign is supported by in-store launches in London, Birmingham and Manchester, and on selfridges.com.

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ROI and marketing engagement for video marketing

How Video Engagement Affects Your ROI

Posted November 26, 2020 No Comments

Engagement is one of those glorified terms that every video marketer bombards you with because of how significant it is when it comes to video production. Audience engagement has been proven to significantly raise your return on investment also known as ROI. However you as a customer may ask, what is it and how can it be used? Our video production company reveals all.

Measurable ROI is key to success and understanding engagement. Our video marketing agency can help! — ROI need to be measured!

Overview

This blog will demystify the magic of its true meaning and how it can be boosted to optimise the ROI of your marketing videos.

Firstly, within a marketing context “engagement” means much more than attracting your audience’s attention, it also entails having your audience respond to your content in a positive way. It’s primarily about getting your target market/audience interested in who you are and what you can do for that specific client.

So how do you accomplish this?

You have the option to personalise with insights, which is a great first step to immensely increase the engagement with your audience through detailed segmentation based on demographics, behaviour and needs you have discovered that applies to your target market. The more specific the analytics, the better you can target posts and tailor content to your audience’s interests. This will not only optimise direct engagement but also trigger indirect conversations and sales. Therefore you must get to know your audience! Our Videos For Business Service can help.

Reach

You have to find out where to reach them, what social media platforms they use, how to talk to them and what images and culture will tap into their emotions. Being specific in your tone will only help you build your audience and sustain engagement. The effectiveness of your reach can only be improved by understanding your target audience/market better. That’s what we do as a video production company.

You may also search for topics, so once you’ve decided how to reach your audience, you need to determine what to reach them with. Carefully monitor analytics on your posts and see which ones are the most successful in terms of reach, likes, comments and views. Try to emulate similar posts to keep engagement high. Deepen research on your audience behaviour by looking out for their interests or hobbies. Though this can all change in a pandemic.

Metrics

Use metrics to find out whether people have been talking about you, sharing your content etc. See who your audience are following and analyse your competitors. See what they’re posting, how often they’re posting and track their level of engagement. In a world where customers are seeking immersive experiences, any form of interactive content is the key to generating engagement within your targeted audience. This helps to create a more inclusive social media presence that will boost audience engagement and response received.

Table describes typical ROI success for a marketing agency.

Add Value

The more you show that you value your audience’s opinion, the more that the audience will value yours. Increasing your accessibility in this “content-flooded” society, it’s hard to stand out from the crowd and pop up when being searched for. Therefore, video accessibility matters and so does your video marketing strategy. Event videos, if done well, are amazing for businesses to promote and advertise. Now think of all the events, performances, speeches and adverts that you have watched online. Even just short clips. It’s a lot, right? Content like this is an ideal way to boost reach and engagement and response. So, next time you have an event, hiring a video production company is a great choice to make. Engagement is our speciality.

Summary

Engaging videos start with having great content. But understanding your audience will only help to boost your reach and meet your targets. We love to know specifically what your goals are for the video that you want to produce and what your vision is for the final product, making sure that our team can provide exactly what you are looking for and over time help you reach your ROI goals.

Get In Touch

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some groundbreaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to an Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us defining a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

www.modusfilm.com

Why not check out our other interesting reads such as our 2019 Christmas video for Kent’s Ashford Designer Outlet!