Posts Tagged‘event videography’

TikToks Affect on Video Marketing Agency

STEM Video Content Feed on TikTok

Posted May 29, 2024 No Comments

From #BookTok, to finding new music, or learning a new language, the options for learning on TikTok are endless. Another section of TikTok that is wildly popular, with over 110 billion views to date on related hashtags, is STEM video content. TikTok has released a new dedicated feed, exclusively for STEM feed. To facilitate education and entertainment with videos for business related to science, technology, engineering, and math, this is a place for learning to thrive on the app. To learn more about tiktok look here.

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videos for business

How The TikTok STEM Feed Works 

TikTok has partnered with Common Sense Networks and Poynter, to moderate the STEM feed. Common Sense Networks ensures that all content is appropriate and related to the STEM video content, and Poytner reviews the credibility of the information. 

If both networks don’t approve the content, it will not be featured on the STEM feed. 

The STEM feed is an initial launch of TikTok’s ongoing testing of topic feeds, allowing users to explore specific video content across different categories, such as Gaming, Food, Fashion, and Sports. 

How to Add Content to STEM Video Content

Although there is plenty of #STEM content on TikTok’s ‘For You’ and ‘Following’ feeds, this content isn’t the same as video content featured directly on the STEM feed. 

As mentioned above, in order for users’ content to be featured on this feed, it must be reviewed before being added to this feed. 

If you want to add content to the STEM feed for revision, this needs to include STEM-related hashtags, however, this doesn’t automatically mean content will be added just by using these hashtags. 

If both Common Sense Networks and Poytner approve the video content, it will be featured on the STEM tab. 

Cinematic Wedding Videographers Based in Kent

Here at Modus Weddings we offer premium, cinematic wedding videography services to our couples. We film worldwide to capture beautiful wedding videos that capture all the details from your day.

Find your perfect Wedding videographer with our selection of award-winning filmmakers. We are a collective of friendly individuals who love to make you smile.

 If you want to work with the best cinematic wedding videographer Kent has to offer then get in touch! Or see our packages here.

email [email protected] or call us on 01233 273 273.

Wedding Video Company, Kent & London

Couple shoot with our Kent based videographers.

Top First Dance Wedding Videography Songs

Posted May 22, 2024 No Comments

Deciding the right first wedding videography dance song is one of the most significant parts of getting married and is right up there alongside choosing the right engagement ring and wedding rings and finding the perfect venue, If you want to learn about wedding videographer details look here.

Depending on your musical tastes, sense of style and dancing ability there are a whole host of options to choose from. Classics such as ‘I Just Called to Say I Love You’ by Stevie Wonder right through to more modern renditions such as Christina Perri’s ‘A Thousand Years’ have to be considered. The wonderful thing about choosing a first dance song is that there is so much choice and it can be the perfect way to stamp your personality on the big day.

Do you choose a personal song that has deep personal meaning that the wedding videographer can then capture more loving memories or an upbeat tune with a dance routine or maybe a well-known song that everyone can join in with?

It turns out that the most popular type of first dance song is the ballad. No real surprises there then! But which make up the top twenty choices? Find the full list below. 

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wedding videographer

Top Wedding Videography songs

  1. ‘A Thousand Years’ by Christina Perri
  2. ‘All of Me’ by John Legend
  3. ‘At Last’ by Etta James
  4. ‘Perfect’ by Ed Sheeran
  5. ‘Can’t Help Falling In Love’ by Elvis Presley
  6. ‘Thinking Out Loud’ by Ed Sheeran
  7. ‘You Are The Best Thing’ by Ray LaMontagne
  8. ‘I Won’t Give Up’ by Jason Mraz
  9. ‘Better Together’ by Jack Johnson
  10. ‘Everything’ by Michael Buble
  11. ‘Say You Won’t Let Go’ by James Arthur
  12. ‘How Long Will I Love You’ by Ellie Goulding
  13. ‘Wonderful Tonight’ by Eric Clapton
  14. ‘Your Song’ by Elton John
  15. ‘Let’s Stay Together’ by Al Green
  16. ‘Marry You’ by Bruno Mars

There you have the top twenty most popular first dance songs. Some great choices for you to think about as you put the final touches together for your wedding day.

Cinematic Wedding Videographers Based in Kent

Here at Modus Weddings we offer premium, cinematic wedding videography services to our couples. We film worldwide to capture beautiful wedding videos that capture all the details from your day.

Find your perfect Wedding videographer with our selection of award-winning filmmakers. We are a collective of friendly individuals who love to make you smile.

 If you want to work with the best cinematic wedding videographer Kent has to offer then get in touch! Or see our packages here.

email [email protected] or call us on 01233 273 273.

Wedding Video Company, Kent & London

wedding filmmakers, cinematic wedding videographers, wedding videography

Best Camera For Wedding Videography

Posted May 15, 2024 No Comments

In the quest to capture the essence of a wedding day, the choice of camera plays a pivotal role. Each model brings its unique strengths to the table, influencing the way stories unfold on screen. Here’s a closer look at some of the top cameras for wedding videography content, along with their features, pros, and cons, to help you make an informed decision for your special day. For more information about videography content cameras look here.

wedding videography
videography content

Wedding Videography cameras

Sony A7S III

A7R V Sony

Sony A7 IV

FX3 Sony

Sony FX30

Sony A9 III, Sony A1

Panasonic Lumix S5 II

Fujifilm X-H2S

Sony ZV-E1

Nikon Z9, Canon EOS R5

About Our Video Marketing Agency

Modus film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need To Talk To A Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

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7 Different Video Content That Attract More Views

Posted May 1, 2024 No Comments

Are you looking for how to gain more watch time? Here are 8 types of video content including any video production that attract more views on YouTube!

1. Podcasts

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Podcasts are mostly listened to rather than viewed, which means you don’t have to worry about keeping visual attention. If the topic is interesting and the conversation flows, podcasting is a powerful way to increase those watch time minutes.

2. Children’s Video Content

Kids are easily entertained by YouTube, and they’re known for watching videos on repeat. Whether it’s nursery rhymes or educational content, children’s videos are a jackpot for collecting YouTube watch hours and views.

3. Music Videos

Music video content collect a lot of watch time on YouTube, especially if they’re catchy. Just think of all the “internet songs” inspired by viral memes. Some are still getting thousands of plays today and building extra watch time by the minute!

For example, have you listened to the meme-ified song It’s Corn! by Songify This, Tariq, and Recess Therapy? The YouTube video has 34 million views and counting, which is impressive for just one year of viewership. The trend may die, but the song lives on forever!

So, here’s the real question: Are you musically inclined? Use your talents to songify a meme, and you might get more watch time!

4. Livestreams

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Live content allows for real-time interaction between creators and their viewers. These broadcasts aren’t short, either; many streams will range from a few minutes to 12 hours maximum on YouTube. Considering that, it’s no wonder streaming pulls in so much watch time!

Not only that, it’s easy to convert livestreams to regular YouTube video content when the broadcast is over. So you’ll gain watch hours during the livestream and after!

One example is the rise of Fortnite livestreams. They’re popular, engaging, and lengthy, all of which leads to more viewing minutes.

5. ASMR Videos

ASMR stands for autonomous sensory meridian response. It refers to the tingling sensation running from scalp to spine that a listener feels in response to soothing noises.

Like podcasts, viewers don’t have to see the screen to enjoy ASMR. It’s an auditory experience, so they’re listening to rain sounds, gentle wind, cooking noises, and more. Check out this ASMR cooking video from Men With The Pot to see what we mean!

6. Gaming Videos

Gaming is fun, but it’s also task oriented. Viewers are there to see someone beat a tricky level, build something complicated, explore glitches in a game, and countless other quests. They’re learning something new while also being entertained, and that’s a sure-fire way to get anyone’s attention!

7. Compilation Videos

Compilation videos offer a variety of content in one package, keeping viewers engaged for a long time. Best of all, there’s a compilation video for almost anything you can think of — funny pet moments, gaming fails, spooky pranks, silly bloopers, and more. The more entertaining the content, the more watch time you can earn!

About Our Video Marketing Agency

Modus film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need To Talk To A Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

LinkedIn having TikTok-like video content on its app

Posted April 24, 2024 No Comments

LinkedIn is testing a new TikTok-like short-form video content, the company confirmed to TechCrunch on Wednesday. With this new test, LinkedIn joins numerous other popular apps that have launched their own short-form video feeds following TikTok’s rise in popularity, including Instagram, YouTube, Snapchat and Netflix.

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short-form video

The feed was first spotted by Austin Null, a strategy director at an influencer agency called McKinney. Null posted a short demo on LinkedIn showcasing the new feed, which lives in the app’s navigation bar in a new “Video” tab. Once you tap on the new Video button, you will enter into a vertical feed of short video content that you can swipe through. You can like a video, leave a comment or share it with others. The company didn’t share details about how the feed determines which videos to show users.

The new addition is similar to the vertical short-form video feeds you see in other apps, but while those feeds include a variety of content ranging from comedy to cooking videos, LinkedIn’s feed is obviously focused on careers and professionalism. While you have always been able to post videos on LinkedIn, the new dedicated feed is  designed to boost engagement and discovery on the platform by presenting bite-sized videos that people can quickly scroll through.

About Our Video Marketing Agency

Modus film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need To Talk To A Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

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Wedding Videography Content Creator

Posted April 17, 2024 No Comments

A New Wedding Role

So you all know what wedding videographers and wedding videography is, but now a new ‘character’ has emerged, the wedding content creator. These individuals are redefining how we capture, share, and cherish the precious moments of a couple’s special day.

The Wedding Videography Content Creator In Action

wedding cinematography, wedding filmmakers, wedding videographers
wedding videography
wedding content creator

Moreover, the influence of social media has altered the dynamics of wedding videography planning itself. From picking the venue to selecting the decor, everything is meticulously curated to create a picturesque setting for both in-person attendees and the digital audience. Couples are not only focused on creating memorable experiences for their guests but also on generating shareable content that will live on in the digital realm long after the wedding day.

Platforms like Instagram have popularised wedding hashtags, enabling guests to contribute to the couple’s online narrative by sharing their moments and experiences. A wedding videography content creator plays a pivotal role in leveraging these hashtags, aggregating user-generated content, and weaving it into a comprehensive and heartwarming portrayal of the wedding day.

However, with this growing trend comes a debate about the intrusion of technology into intimate moments. Critics argue that the pressure to create social media-worthy content might overshadow the genuine emotions and spontaneity of the event. Balancing the desire for a digital footprint with the authenticity of the moment remains a challenge for both couples and content creators.

In conclusion, the rise of wedding social media content creators signifies a paradigm shift in the way we perceive and commemorate weddings. They are not just documenting events; they are crafting narratives that immortalise love stories in the digital sphere. As technology continues to evolve, these creators will play an increasingly significant role in shaping how we experience and remember wedding videography in the years to come.

About Our Video Marketing Agency

Modus film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need To Talk To A Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

wedding cinematographers, wedding filmmakers, wedding videography

4 Great Lapel Mic To Buy That Can Improve Your Video Production

Posted April 10, 2024 No Comments

The best lapel microphone to purchase depends on your specific video production company plans and budget. Some popular options include the Rode SmartLav+, Sennheiser EW 112P G4, and Audio-Technica ATR3350iS. It is recommended to consider factors such as sound quality, durability, compatibility with your recording device, and any additional features you may require. Reading reviews and comparing specifications can help you make an informed decision.

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Shure SM58-LC Cardioid Dynamic Vocal Microphone

The Shure SM58-LC Cardioid Dynamic Vocal Microphone is widely regarded as one of the best lapel microphones available on the market. While it is primarily designed for vocal performances, it can also be used for various other applications such as public speaking, broadcasting, and recording.

One of the key reasons why the Shure SM58-LC is highly recommended is its exceptional sound quality. It features a cardioid polar pattern, which means it picks up sound primarily from the front and reduces background noise effectively. This ensures clear and crisp audio reproduction, making it ideal for live performances and recordings.

Durability is another standout feature of the SM58-LC. It is built with a rugged construction that can withstand the rigors of frequent use and transportation. The microphone’s steel mesh grille protects the internal components from damage, and its robust design ensures longevity.

Additionally, the SM58-LC offers excellent feedback rejection, which is crucial for live performances. It minimizes the chances of unwanted feedback and ensures a smooth and uninterrupted performance for any video production.

Furthermore, the microphone’s versatility is worth mentioning. It can be used with a variety of sound systems and is compatible with most audio equipment. This makes it a reliable choice for professionals in different settings.

It is important to note that technology is constantly evolving, and new lapel microphones are being introduced regularly. While the Shure SM58-LC remains a popular choice, it is always recommended to research and compare different models to ensure you find the best lapel microphone that suits your specific needs and preferences.

Audio-Technica ATR-3350IS Omnidirectional Condenser Lavalier Microphone

The Audio-Technica ATR-3350IS Omnidirectional Condenser Lavalier Microphone is widely regarded as one of the best lapel mics to buy. It offers exceptional audio quality, versatility, and affordability, making it a popular choice among professionals and amateurs who could be thinking of starting a video production company.

One of the standout features of the ATR-3350IS is its omnidirectional pickup pattern. This means that it captures sound from all directions, allowing for clear and consistent audio recording. Whether you’re shooting a video, conducting an interview, or giving a presentation, this microphone ensures that your voice is captured accurately.

Another advantage of the ATR-3350IS is its compatibility with a wide range of devices. It comes with a 1/8″ (3.5mm) mini-plug, making it compatible with smartphones, DSLR cameras, camcorders, and audio recorders. This versatility makes it an excellent choice for content creators who need a lapel mic that can be used with different devices.

Furthermore, the ATR-3350IS is known for its durability and ease of use. It comes with a tie clip and foam windscreen, allowing for secure and hassle-free attachment to clothing. The microphone also includes a battery, providing approximately 200 hours of continuous use.

In terms of price, the ATR-3350IS offers great value for money. It is significantly more affordable compared to other lapel mics on the market, without compromising on quality. This makes it an attractive option for those on a budget or beginners looking to invest in a reliable lapel microphone.

Overall, the Audio-Technica ATR-3350IS Omnidirectional Condenser Lavalier Microphone is a top choice for anyone in need of a lapel mic. Its exceptional audio quality, versatility, durability, and affordability make it a reliable and popular option in the market.

Rode smartLav+ Omnidirectional Lavalier Microphone for Smartphones

The Rode smartLav+ Omnidirectional Lavalier Microphone for Smartphones is widely regarded as one of the best lapel microphones available on the market today. With its exceptional sound quality and versatility, it has become a popular choice among professionals and amateurs alike.

One of the standout features of the Rode smartLav+ is its omnidirectional pickup pattern. This means that it captures sound from all directions, allowing for clear and natural audio recordings. Whether you’re conducting interviews, recording podcasts, or shooting videos, this microphone ensures that every word is captured with precision.

Another advantage of the smartLav+ is its compatibility with smartphones. With the increasing popularity of mobile content creation, having a lapel microphone that can be easily connected to a smartphone is essential. The smartLav+ comes with a TRRS connector, making it compatible with a wide range of smartphones and tablets.

Furthermore, the smartLav+ is built with high-quality materials, ensuring durability and longevity. Its compact and lightweight design makes it easy to carry around, making it ideal for on-the-go recording.

It’s worth noting that while the Rode smartLav+ is an excellent choice for smartphone users, it may not be the best option for those looking for a lapel microphone specifically for DSLR cameras or other professional audio equipment. In such cases, there are other lapel microphones available that may better suit those needs.

In conclusion, the Rode smartLav+ Omnidirectional Lavalier Microphone for Smartphones is a top-notch lapel microphone that offers exceptional sound quality, versatility, and compatibility with smartphones. Whether you’re a content creator, journalist, or filmmaker, this microphone is a reliable and worthwhile investment.

Sennheiser EW 112P G4 Camera-Mount Wireless Omni Lavalier Microphone System

The Sennheiser EW 112P G4 Camera-Mount Wireless Omni Lavalier Microphone System is widely regarded as one of the best lapel mics available on the market today. It offers exceptional audio quality, reliability, and versatility, making it a top choice for professional video production creators in various fields such as broadcasting, filmmaking, and live performances.

One of the standout features of the Sennheiser EW 112P G4 is its wireless capability. It operates on the UHF frequency range, providing a stable and interference-free signal transmission. This is particularly important in crowded environments where other wireless devices may be present. The system also offers a range of up to 330 feet, allowing for freedom of movement without sacrificing audio quality.

The microphone itself is an omnidirectional lavalier mic, which means it captures sound from all directions. This is ideal for capturing audio in interviews or presentations where the speaker may move around. The mic also has a built-in windscreen to reduce unwanted noise caused by wind or plosives.

Another notable feature is the easy-to-use interface. The system includes a receiver with a clear LCD display, making it simple to monitor and adjust settings. It also has automatic frequency scanning and synchronization, which simplifies the setup process.

In terms of durability, the Sennheiser EW 112P G4 is built to withstand the rigors of professional use. The transmitter and receiver are made from rugged metal housing, ensuring longevity and reliability.

Overall, the Sennheiser EW 112P G4 Camera-Mount Wireless Omni Lavalier Microphone System is a top choice for those seeking a high-quality lapel mic. Its wireless capabilities, audio quality, and user-friendly design make it a versatile and reliable option for various applications.

About Our Video Marketing Agency

Modus film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

wedding filmmakers, cinematic wedding videographers, wedding videography

5 great angles to capture for your wedding videography

Posted April 3, 2024 No Comments

Wedding videography isn’t just about pressing play and watching. It’s something that needs skill, time and patience. Since there are many important moments to capture for your couple on their special day, you need to be prepared about how to do so perfectly depending on the setting. The ceremony is one of the most memorable parts of the wedding day. This is the time your couple would be saying their I dos, exchanging vows, and become one. Creating the wedding content in the ceremony in as many different unique ways will.

1. The Front Is A Classic Approach But Always Gives An Easy Clean Look

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wedding content

The happy couple have most likely used up a lot of time in deciding how they want their ceremony to feel. Before it starts, capture a shot of the ceremony site from the front. This will help you include the entire ceremony area and showcase all the details your bride and groom included as part of the setting. When the ceremony begins, stand at an angle that will include the bride and groom as they stand together, with their bridal party on their sides. This will require you to stand to face the front of the ceremony site, where you can capture these images for your couple.

2. Behind The Ceremony

Many ceremony locations have less than ideal lighting, which can be an issue for the special moments you want to capture. This is especially true for outdoor ceremonies, where the light creates unflattering shadows on your couple’s faces (or the harsh light causes them to squint). When lighting is not ideal, switch angles too and move behind the ceremony. If the setup and situation allow you, stand behind the altar, where the sun may be less intrusive. This angle can include the couple, and may even feature who is marrying them (the officiant).

3. The Side May Seem Unusual At First But Can Capture Remarkable Moments

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wedding content

During the ceremony, there are certain angles where you must stand to the side to shoot to create the best wedding content you can for your client. It showcases different parts of the ceremony location, as well as the guests. It can also be helpful when there is difficult lighting while your couple and the bridal party walk down the aisle. Another way to shoot from a side angle is to stand on one side of the ceremony site and capture the groom with his groomsmen behind him. Then, switch sides to capture the bride beside her bridesmaids which completes a full look on the wedding videography.

4. The Aisle End Can Create A Unique Look For Your Wedding Videography

As the bridal party and bride walk down the aisle, take the opportunity to capture this moment from various angles. While your second shooter captures them exiting the limo or building, you can be at the front of the aisle as they walk toward you. When the ceremony concludes, switch angles and move to the opposite end as the bride, groom, and bridal party exit to the reception.

5. The Couple’s Perspective

When they are at the altar, the bride and groom are focused on one another and not how they’re wedding content will turn out. They are also facing each other, which means you should switch angles to capture their expressions. Start with the groom and shoot over his shoulder to capture the bride’s emotions and expressions during the ceremony. Then, shoot over the bride’s shoulders for the groom’s reactions. This will not only help you add variety and interest to the angles and photos you take, but you’ll also get to showcase how the bride and groom were feeling at that time.

About Our Video Marketing Agency

Modus film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

TikToks Affect on Video Marketing Agency

TikTok’s Impact On Influencers And Video Content

Posted March 26, 2024 No Comments

TikTok, the short-form video content app that has captivated millions of users and spawned countless memes, dances, and trends, is facing an uncertain future due to regulatory pressures and national security concerns. While a TikTok ban is highly unlikely due to the significant pushback the ban would receive from users, businesses and most video productions, the app’s fate is still unclear.

With the ongoing legal battles, negotiations, and geopolitical tensions, the potential ban of the app in some countries or markets is still worth discussing because of its significant implications for the influencer industry and the broader ecosystem of social media marketing.

In this blog post, we will explore why a TikTok ban is unlikely, how TikTok impacts the influencer industry, what marketers and brands should worry about if TikTok is banned, and what brands and marketers can do to pivot and adapt to the changing landscape.

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1. Why a TikTok Ban is Unlikely to Happen

It’s highly unlikely that TikTok will be banned in the US for three key reasons: 1)legal challenges,2) implementation difficulties, and 3)First Amendment concerns. The US government has challenged the social media platform, several times since the beginning of 2020. However, the executive orders from then-president Donald Trump have failed due to the First Amendment which protects an American’s right to access the social media platforms of their choice. 

The government has argued that TikTok poses a threat to national security and privacy issues, but in order for that to happen, the government would have to demonstrate that the concerns the app presents can’t be addressed in other ways. Also, as pointed out by Jameel Jaffar, the executive director of the Knight First Amendment Institute at Columbia University, restricting access to a social media platform would set a dangerous precedent for regulating digital media. 

 Additionally, Jameel Jaffar, the executive director of the Knight First Amendment Institute at Columbia University, has warned that restricting access to a social media platform would set a dangerous precedent for regulating digital media.

2. How TikTok Impacts the influencer industry

TikTok has disrupted the traditional model of social media influencers by democratizing the platform and empowering ordinary users to become viral sensations overnight. Unlike other social media platforms, TikTok’s algorithm favors creative and engaging video content over the number of followers or likes, making it easier for newcomers to gain traction and exposure. As a result, TikTok has created a new breed of influencers who are younger, more diverse, and more relatable than their counterparts on Instagram or YouTube.

TikTok and other video productions influencers often have niche audiences that are loyal and engaged, and they can monetize their content through brand partnerships, sponsored posts, merchandise sales, and live streams. TikTok also offers creators a range of tools and features, such as duets, challenges, filters, and effects, that enable them to collaborate with other creators, showcase their talents, and connect with their fans.

The rise of TikTok influencers has also influenced the broader culture, shaping fashion, music, dance, and humor trends which has made the app a cultural phenomenon that has challenged and expanded the boundaries of creativity, expression, and identity.

About Our Video Marketing Agency

Modus film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

video production company / videographers

How To Stop Light Flickering In Your Video Content

Posted March 19, 2024 No Comments

You think you’ve captured the perfect footage, then on playback, all you can see is a light flickering. Flickering light causes a distracting visual effect on your video production or any other video content that you can’t otherwise see with the naked eye.

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This is because certain light sources fire out brightness intermittently at a high speed, due to the electrical current that powers them (AC current). This speed is too quick for our eyes to register, meaning it looks like uninterrupted light. However, when the frequency of a light isn’t in-time with the shutter speed of our camera, light flicker will appear on a film.

To solve this problem, here are some expert tips on how to fix light flickering in your video production. 

Check shutter speed

When dealing with the issue of light flicker, particularly LED light flicker, you need to consider two things. Shutter speed and frame rate. Shutter speed refers to how long your camera’s shutter stays open. The frame rate, or FPS, is the count of unique frames your camera records in a single second.

When these two aren’t compatible with the frequency at which your light source flickers. This then appears in the final footage.

The 180-degree shutter rule can fix this. This rule suggests setting your shutter speed to roughly double your frame rate. For instance, if you’re filming at 25 FPS, you should use a shutter speed of 1/50.

This will help to synchronise the shutter speed with the light’s frequency. Reducing the chance of capturing the light source’s ‘off’ period. 

Finding the right light for your video content

Now let’s shine a spotlight on your light sources . Different light sources have different frequencies. Some of which are more likely to lead to light flickering.

Incandescent lights normally give off a steady light source. This makes them less likely to flicker.

Fluorescent lights and LEDs included in your video content, however, can cause you a headache due to their impact. LEDs, despite being energy-efficient, can cause flickering if they’re not a high-quality model.

Whatever light source you’re working with, try testing various shutter speed and frame rate combinations. Do this before you begin recording, and keep an eye on the light patterns in your surroundings.

Wherever possible, use natural daylight to avoid film flicker. Using light sources is also a good option to temper harsh, unpredictable light. 

Change manual settings

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The importance of video marketing

When it comes to fixing light flicker, a video production camera settings are a secret weapon. Auto settings may seem like a safer choice, but they can struggle with complex lighting. Manual settings give you ultimate control over any potential light flicker.

ISO, aperture, and shutter speed form the trinity of manual exposure control. ISO sets how sensitive your camera is to light. This should be set to low to minimise the impact of any flickering light sources.

Your aperture controls how much light enters your lens. This can adjust based on your depth of field requirements and lighting conditions. For example, in bright light, choosing a lower aperture will stop too much of it entering the camera.

Shutter speed, as discussed earlier, should follow the 180-degree rule. Shutter speeds that are too high or too low can cause flickering. Especially when filming under LEDs or other fluctuating light sources.

Using neutral density (ND) filters can also help you control the amount of light in your video content. Think of ND filters as sunglasses for your camera. They modify the amount and wavelength of light that enters your lens. Using these means you can maintain your chosen aperture and shutter speed without overexposure.

Fix flicker in post-production

Sometimes, despite our best efforts, light flickering can still creep into our footage. But, in many cases, you can fix it in post-production.

Flicker reduction plugins are the tools you need in this case. They can help fix light flicker in After Effects, Final Cut Pro, DaVinci Resolve and other post-production software. Tools like Digital Anarchy’s Flicker Free or GBDeflicker can deal with strobing and make your footage smoother.

These tools examine your footage, spot the flickering, and adjust exposure or colour across a series of frames to fix it.

Remember, post-production is a safety net rather than a main strategy to deal with light flicker. It’s always better to capture clean, flicker-free footage from the start.

Stay steady

Motion control tools don’t directly affect light flicker. But they play a crucial role in creating professional, seamless footage. The smoother the footage, the less chance for any LED light flickering to become noticeable.

Gimbals are invaluable when shooting handheld or on-the-move footage. With three-axis stabilisation, they keep your camera steady, even in uneven or busy surroundings.

On the other hand, sliders are perfect for precise, linear movements. A slider can offer control and consistency for dramatic landscape pans or slow crawls towards a subject. Something which is hard to replicate by hand.

Consider gimbals for dynamic, moving shots and sliders for planned, intentional movements. This will enhance your footage’s sophistication and decrease the potential impact of any flicker.

Enjoy flicker-free film

By choosing the right camera settings and light sources, you can reduce the chances of light flicker in your film. Plus, you have the backup of post-production tools to fix anything that’s not quite right. With gimbals and sliders to add an extra touch of professionalism.

So, equip yourself with a high-quality light kit and follow these tips to make sure you never get a flicker in your footage again.

About Our Video Marketing Agency

Modus film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

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