Posts Tagged‘luxury wedding videographer’

wedding filmmakers, cinematic wedding videographers, wedding videography

Filming The ‘First Dance’ For Wedding Video Content

Posted July 24, 2024 No Comments
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A lot of skill behind the camera and video editing mastery will be required to capture the first wedding dance in the most emotional and visually-pleasing way. This is one of the most important reception moments. As a wedding videographer, you’ve shot first wedding dances multiple times and you know that each one necessitates a specific approach. The nature of the wedding venue, the available space, the light and the music all determine the manner in which you’ll have to shoot the first dance for the wedding video content.

On top of paying attention to the technical and environmental essentials, you can also test out various creative techniques to get a beautiful outcome. Or check out our other blog on best cameras for wedding videography.

Have a Chat with the Bride and Groom


Coaching the bride and the groom before the beginning of the reception will enable you to capture some of the best dance shots. Tell both the bride and the groom they should hold each other without blocking the face of their partner during the dance. You should also give them a clear idea about your position and where to look.

Keep the instructions simple and limited. If you overwhelm the couple, the shots will look way too stiff and staged.

While it’s important for the bride and groom to look at the camera, they should also enjoy the first wedding dance. Tell them that it’s ok to look at each other, have fun and connect during that very special moment. This kind of connection is the one thing that will boost the emotional appeal of the shots.

There’s one final thing you’ll need to touch upon.

Many couples worry that their first wedding dance is going to be mediocre because they’re not particularly skilled on the dancefloor. Let them know that dance skills don’t really matter. The first wedding dance is about the emotion and about having fun. If the bride and groom manage to let go of the worries, chances are that the footage will look spectacular.

Ensure Quality Light


Even if you know how to use the most advanced video editing techniques, the outcome will look grim and blurry in the absence of sufficient lighting.

Most wedding receptions occur in the evening. Hence, the light will be limited to candles and lanterns. While these create a very romantic atmosphere, they could prevent a wedding videographer from capturing all the beautiful details of the first wedding dance.

Visit the wedding venue in advance. If you know where the stage is and where the first wedding dance is going to take place, you can use external flashes to illuminate the bride and the groom. These are easy to turn off once your job is done so that the romantic atmosphere is uninterrupted.

For the best results, place your lights high and aiming down at the bride and the groom. If you have to, think about ISO adjustments, as well. When the image remains somewhat dark regardless of the additional lights, you’ll have to increase the ISO manually. Depending on the camera quality, start with an ISO of 800 to 1,000 and make additional adjustments upon necessity.

Experiment with Shooting Angles


A static camera in the beginning is a good choice because you will create some quality wide footage. You will capture the dancing couple and some of the surroundings to recreate the party atmosphere in the wedding video content clip. It’s also a good idea, however, to experiment with some more interesting shots.

A few face close-ups will capture the depth of emotion. Create some footage of the groom’s hand placed gently on the bride’s waist, of her shoes on the dancefloor or the floral arrangements surrounding the stage. Show the faces of the guests, the parents, the best man and the bridesmaids. Look around – don’t be focused exclusively on the couple (a tip that sounds somewhat counterintuitive but that can add great details to the shots).

You can also experiment with shooting angles and perspectives to make the footage a bit more dynamic. Take the camera low and point it up to make the first dance footage more intriguing. Alternatively, climb on a chair and point the camera down towards the dancing couple.

You can even experiment getting behind a lit candle or a table centerpiece to frame the shot and add a bit of context to it. Such experiments are best undertaken when you have a second wedding videographer at the venue. Make your colleague capture the wedding dance in its entirety while you get a bit more creative.

Use the Right Video Editing Techniques

You have one more chance to get really creative with the first wedding dance footage. The editing process is as important as capturing those special moments during the ceremony. Using the right video editing techniques will highlight the most beautiful aspects of the shots.

It’s ok to use some special effects like slow motion or animation. The rule with special effects is that less is always more. Choose one special effect and understand the manner in which it’s going to affect the footage. If you have no reason to utilize the effect at that very moment, you should probably keep things simple.

Slow motion, for example, could be a good choice while the bride is spinning around. It will show the beauty of her gown, the fine lace that is twirling around her body.

Working with a wedding video content editing team is also a good idea if you don’t know how to eliminate imperfections and make the footage extra-special. Outsourcing the post production will give you more time to focus on the things that you do best and to still get a beautiful outcome in the end.

Trust your instincts when shooting the first wedding dance. Have some fun with it. Stiff footage isn’t going to cut it, especially if you want to show just how special the moment is.

Have a plan but maintain a bit of flexibility while shooting the dance. Look around, find the cute and special details and capture those to recreate the very nature of the ceremony in your film.

Cinematic Wedding Videographers Based in Kent

Here at Modus Weddings we offer premium, cinematic wedding videography services to our couples. We film worldwide to capture beautiful wedding videos that capture all the details from your day.

Find your perfect Wedding videographer with our selection of award-winning filmmakers. We are a collective of friendly individuals who love to make you smile.

 If you want to work with the best cinematic wedding videographer Kent has to offer then get in touch! Or see our packages here.

Email [email protected] or call us on 01233 273 273.

Wedding Video Company, Kent & London

wedding videographers, wedding filmmakers, wedding cinematography

3 Great Marketing Content Strategies

Posted July 17, 2024 No Comments

1. Find Your Target Audience

marketing content

Before you can learn how to market your blog, you first have to figure out who you’re marketing to. Finding your target audience is key to developing a great blog marketing content plan before you even start implementing these strategies.

So, how do you find your target audience? Thankfully, there are a lot of very innovative and helpful ways to establish who your target audience is, so let’s dive into some of the most trusted ways below—as pulled from my larger guide on the subject.

Use Social Media to Find Your Target Audience

People spend a lot of their time on social media. Some statisticians have found that people spend, on average, at least 151 minutes a day. That number has only been grown massively since the pandemic.

What’s more, social media is an excellent place to learn about people’s interests, beliefs, demographics, and a whole lot more that’ll be useful in your blog marketing efforts.

If you want to learn who might be interested in your blog… join a Facebook group in your blog’s niche. I also recommend following hashtags on X and Instagram to see what’s trending around specific keywords in your niche. You can find out what’s hot, and the type of people who are interested in the content you’re producing on your blog.

Discussion Forums 

Yes, discussion forums still exist, and they can actually be a treasure trove of information about the people who are self-identifying as being interested in your niche—which makes them some of the best candidates for your blog marketing content efforts.

Browse the Comment Sections of Competitor Blogs, YouTube Channels, and Podcasts

Want to learn more about your target audience? Start by taking a look at where they already spend their time online. Head on over to the comments section of any relevant website or social media channel. There are tons of free insights to glean about who your audience is, what they like (and don’t enjoy), and what kind of content they resonate with most. You can find these comments on competitor blogs, YouTube channels, and podcasts, a starting point.

2. Use SEO in Your Blog Marketing Content

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SEO (Search Engine Optimization) is something you’ll hear again and again as a blogger. That’s because ranking your content high in the results on major search engines like Google can be the single difference between a few people finding your blog and literally millions of people finding your content. I know this first hand.

If you can find the right keyword phrases and rank on the first page of Google search results for them, you’re almost guaranteed to see a meaningful amount of organic traffic to your blog on a daily basis.-

3. Make Your Content Easy for Readers to Share

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Word of mouth is another aspect of fundamental blog marketing that’s extremely underrated. Think about it—as bloggers, we should make it as easy as possible for our readers to tell others about our blogs, right?

If you were to instead have an in-person business, you’d hope that people in your local community would tell each other about the excellent product or service you provide. If you had an auto repair shop, you’d want everyone in town with a car to tell their friends and neighbors that you have the best service around.

Blogging is no different, with the exception that most referrals happen online—and many of them happen across social media platforms, hence why optimizing for these kinds of referrals rolls nicely into your blog marketing content efforts. So how do you make sure that you’re getting as many referrals as possible to your blog?

Of course, writing great blog content (and knowing how to outline a blog post) are two of the first steps to making sure you’re addressing your audience’s core needs, but once you know your content is useful—how do you get people to share it with their social media communities and tell their friends about it? The answer is, to make it extremely easy for people to share your content online.

Cinematic Wedding Videographers Based in Kent

Here at Modus Weddings we offer premium, cinematic wedding videography services to our couples. We film worldwide to capture beautiful wedding videos that capture all the details from your day.

Find your perfect Wedding videographer with our selection of award-winning filmmakers. We are a collective of friendly individuals who love to make you smile.

 If you want to work with the best cinematic wedding videographer Kent has to offer then get in touch! Or see our packages here.

Email [email protected] or call us on 01233 273 273.

Wedding Video Company, Kent & London

video production marketing content video marketers video content videography

How To Film Interview Video Content? 

Posted June 26, 2024 No Comments

Shooting an interview is not as easy as it looks. There are lots of things you need to consider when filming interview video content, to look at the best cameras look here or here. You need to know what equipment and expertise you will need to film the interview.

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How to do an interview?

1.  Prepare for the Interview

Know your Goals

In preparing for the interview, you should first need to be clear of your ultimate goals. For example, will the interview be friendly, hostile, etc. Are you trying to get the interviewee to open up personally or about their business etc.?

Do your background research on the topic

You should always do as much research as possible. Watch and read previous interviews that are similar subject to yours. If possible read previous interviews from the subject you plan to interview and build your questions/focus from what you think worked.

Formulate Your Interview Questions

Prepare at least 20 to 30 questions per 30 minute interview. This will enable you to ask questions that suit where the conversation is going. Be ready to ask impromptu questions during the interview.  The key is to get the information that you outlined in your goals. Remember, the more comfortable your interviewee, the better the chance of them opening up.

First, start by asking simple questions. Asking simple questions will make your interviewee feel at ease.

A good idea is to get a little background on the subject. You can ask your interviewee from where he or she is from and build in from there. These might seem like silly questions that won’t interest your viewer. However, you can always edit them out later. Their purpose is to relax the interviewee and make them feel comfortable in front of the camera to create the best video content.

A person tends to forget the tension after several minutes when the mood is light. When you see that he or she is at ease, you can ask the hard questions related to your topic.

Look for a willing guest for the interview

If you are doing street interviews, you might find that getting participants for an interview is not easy.  Should anyone agree to be a participant in front of a camera, they won’t do very well if the interviewer asks hard questions. Unless the interview is lengthy, try to keep questions simple and straightforward.

If you are planning an interview with a specific subject then this is not a problem as they will have already agreed to the interview beforehand.

2.  Film The Interview Video Content

Prepare the set

Prepare your set before your interviewee arrives. Make sure that it is ready 30 minutes before the start of an interview. This will help ensure things go smoothly.

Adjust the light based on your interviewee’s height and wardrobe. Good lighting is essential as most interviews are one shot deals.

Placement of the camera is also important. You should make sure that the camera will capture everything you need. Adjust every angle for good filming. It is a good idea to have multiple cameras going. Try to film the subject from at least two angles and the interviewer too.

Always be prepared for last minute changes. Things can take unexpected turns at any time.

Camera and subject placement

Always remember camera placement and subject placement are vital. You can film your subject straight on or at an angle. Straight on is generally recommended.

Feel relax and start the interview

It is important that both of you and the interviewee feel relaxed and comfortable. If you sense they are on edge, ask a few questions before the interview starts. Also, for longer interviews, discuss the process with your interviewee. This will make them feel more relaxed.

During the interview, continue recording even if your interviewee messes up their answers. You will find that you can edit your video content later to get the best out of the information they give.

Listen

Always pay full attention to what your interviewee is saying. There is a temptation when interviewing someone to focus on what the next question you is about to ask will be. This is wrong. Listen carefully and let things flow.

Observe their body language and facial expressions. Use your body language to keep them interested. Nod your head if you agree with them or to show that you are fully listening to them.

Other Tips:

Cinematic Wedding Videographers Based in Kent

Here at Modus Weddings we offer premium, cinematic wedding videography services to our couples. We film worldwide to capture beautiful wedding videos that capture all the details from your day.

Find your perfect Wedding videographer with our selection of award-winning filmmakers. We are a collective of friendly individuals who love to make you smile.

 If you want to work with the best cinematic wedding videographer Kent has to offer then get in touch! Or see our packages here.

Email [email protected] or call us on 01233 273 273.

Wedding Video Company, Kent & London

wedding videographers, wedding filmmakers, wedding cinematography

5 Tips for A Wedding Videographer In The Rain

Posted June 19, 2024 No Comments

Are you a wedding videographer whose you ever been in a situation where you had to shoot an outdoor ceremony in the rain? We understand that sometimes it’s far from enjoyable. Not only do you end up getting wet, but you also need to make sure your filming gear stays dry and operational. Whether you’re capturing your first rainy wedding videography or looking to enhance your skills, these tips will be your invaluable companion on the journey to creating cinematic magic, even amidst the raindrops.

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1. Check the Weather Forecast

Before setting out for a rainy wedding shoot, always consult the weather forecast. Accurate and up-to-date information is your best ally when preparing for unpredictable weather conditions. Knowing the timing and intensity of the rain enables you to plan outdoor shots during weather lulls and ready your equipment accordingly.

2. Scout Locations

Rain doesn’t have to dampen your creativity. Before the wedding, scout locations with cover or indoor options. Look for charming indoor spaces, picturesque porches, gazebos, or overhangs that can serve as beautiful backdrops for your shots. Having designated rainy-day locations can save the day and elevate your rainy wedding videography.

3. Use a Second wedding videographer

For a rainy wedding, it’s wise to enlist the support of a second shooter. Having another seasoned videographer on board provides added coverage, allowing you to capture diverse angles and moments, particularly in the midst of unpredictable weather. This collaborative effort ensures you won’t miss any critical shots and provides a safety net for your wedding videography endeavors.

4. Protect Your Gear

Defend your equipment from the rain to maintain optimal functionality. Invest in rain covers for your camera and lenses, employ lens hoods, and store gear in waterproof bags or cases when not in use. Prioritize safeguarding your tools to ensure peak performance throughout the wedding event, come rain or shine. To learn about the best camera a wedding videographer could use look here.

5. Use Reflectors and Diffusers

Integrate reflectors and diffusers to manage and enhance available light while filming in overcast or rainy conditions. Reflectors redirect light onto your subjects, erasing shadows and creating a harmonious appearance. Diffusers soften harsh light, delivering a gentle and flattering radiance, allowing you to capture splendid, natural-looking shots even in inclement weather.

Cinematic Wedding Videographers Based in Kent

Here at Modus Weddings we offer premium, cinematic wedding videography services to our couples. We film worldwide to capture beautiful wedding videos that capture all the details from your day.

Find your perfect Wedding videographer with our selection of award-winning filmmakers. We are a collective of friendly individuals who love to make you smile.

 If you want to work with the best cinematic wedding videographer Kent has to offer then get in touch! Or see our packages here.

email [email protected] or call us on 01233 273 273.

Wedding Video Company, Kent & London

wedding filmmakers, cinematic wedding videographers, wedding videography

Best Camera For Wedding Videography

Posted May 15, 2024 No Comments

In the quest to capture the essence of a wedding day, the choice of camera plays a pivotal role. Each model brings its unique strengths to the table, influencing the way stories unfold on screen. Here’s a closer look at some of the top cameras for wedding videography content, along with their features, pros, and cons, to help you make an informed decision for your special day. For more information about videography content cameras look here.

wedding videography videography content

Wedding Videography cameras

Sony A7S III

A7R V Sony

Sony A7 IV

FX3 Sony

Sony FX30

Sony A9 III, Sony A1

Panasonic Lumix S5 II

Fujifilm X-H2S

Sony ZV-E1

Nikon Z9, Canon EOS R5

Cinematic Wedding Videographers Based in Kent

Here at Modus Weddings we offer premium, cinematic wedding videography services to our couples. We film worldwide to capture beautiful wedding videos that capture all the details from your day.

Find your perfect Wedding videographer with our selection of award-winning filmmakers. We are a collective of friendly individuals who love to make you smile.

 If you want to work with the best cinematic wedding videographer Kent has to offer then get in touch! Or see our packages here.

Email [email protected] or call us on 01233 273 273.

Wedding Video Company, Kent & London

video production marketing content video marketers video content videography

Wedding Videography Content Creator

Posted April 17, 2024 No Comments

A New Wedding Role

So you all know what wedding videographers and wedding videography is, but now a new ‘character’ has emerged, the wedding content creator. These individuals are redefining how we capture, share, and cherish the precious moments of a couple’s special day.

The Wedding Videography Content Creator In Action

wedding cinematography, wedding filmmakers, wedding videographers wedding videography wedding content creator

Moreover, the influence of social media has altered the dynamics of wedding videography planning itself. From picking the venue to selecting the decor, everything is meticulously curated to create a picturesque setting for both in-person attendees and the digital audience. Couples are not only focused on creating memorable experiences for their guests but also on generating shareable content that will live on in the digital realm long after the wedding day.

Platforms like Instagram have popularised wedding hashtags, enabling guests to contribute to the couple’s online narrative by sharing their moments and experiences. A wedding videography content creator plays a pivotal role in leveraging these hashtags, aggregating user-generated content, and weaving it into a comprehensive and heartwarming portrayal of the wedding day.

However, with this growing trend comes a debate about the intrusion of technology into intimate moments. Critics argue that the pressure to create social media-worthy content might overshadow the genuine emotions and spontaneity of the event. Balancing the desire for a digital footprint with the authenticity of the moment remains a challenge for both couples and content creators.

In conclusion, the rise of wedding social media content creators signifies a paradigm shift in the way we perceive and commemorate weddings. They are not just documenting events; they are crafting narratives that immortalise love stories in the digital sphere. As technology continues to evolve, these creators will play an increasingly significant role in shaping how we experience and remember wedding videography in the years to come.

About Our Video Marketing Agency

Modus film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need To Talk To A Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

wedding cinematographers, wedding filmmakers, wedding videography

4 Great Lapel Mic To Buy That Can Improve Your Video Production

Posted April 10, 2024 No Comments

The best lapel microphone to purchase depends on your specific video production company plans and budget. Some popular options include the Rode SmartLav+, Sennheiser EW 112P G4, and Audio-Technica ATR3350iS. It is recommended to consider factors such as sound quality, durability, compatibility with your recording device, and any additional features you may require. Reading reviews and comparing specifications can help you make an informed decision.

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Shure SM58-LC Cardioid Dynamic Vocal Microphone

The Shure SM58-LC Cardioid Dynamic Vocal Microphone is widely regarded as one of the best lapel microphones available on the market. While it is primarily designed for vocal performances, it can also be used for various other applications such as public speaking, broadcasting, and recording.

One of the key reasons why the Shure SM58-LC is highly recommended is its exceptional sound quality. It features a cardioid polar pattern, which means it picks up sound primarily from the front and reduces background noise effectively. This ensures clear and crisp audio reproduction, making it ideal for live performances and recordings.

Durability is another standout feature of the SM58-LC. It is built with a rugged construction that can withstand the rigors of frequent use and transportation. The microphone’s steel mesh grille protects the internal components from damage, and its robust design ensures longevity.

Additionally, the SM58-LC offers excellent feedback rejection, which is crucial for live performances. It minimizes the chances of unwanted feedback and ensures a smooth and uninterrupted performance for any video production.

Furthermore, the microphone’s versatility is worth mentioning. It can be used with a variety of sound systems and is compatible with most audio equipment. This makes it a reliable choice for professionals in different settings.

It is important to note that technology is constantly evolving, and new lapel microphones are being introduced regularly. While the Shure SM58-LC remains a popular choice, it is always recommended to research and compare different models to ensure you find the best lapel microphone that suits your specific needs and preferences.

Audio-Technica ATR-3350IS Omnidirectional Condenser Lavalier Microphone

The Audio-Technica ATR-3350IS Omnidirectional Condenser Lavalier Microphone is widely regarded as one of the best lapel mics to buy. It offers exceptional audio quality, versatility, and affordability, making it a popular choice among professionals and amateurs who could be thinking of starting a video production company.

One of the standout features of the ATR-3350IS is its omnidirectional pickup pattern. This means that it captures sound from all directions, allowing for clear and consistent audio recording. Whether you’re shooting a video, conducting an interview, or giving a presentation, this microphone ensures that your voice is captured accurately.

Another advantage of the ATR-3350IS is its compatibility with a wide range of devices. It comes with a 1/8″ (3.5mm) mini-plug, making it compatible with smartphones, DSLR cameras, camcorders, and audio recorders. This versatility makes it an excellent choice for content creators who need a lapel mic that can be used with different devices.

Furthermore, the ATR-3350IS is known for its durability and ease of use. It comes with a tie clip and foam windscreen, allowing for secure and hassle-free attachment to clothing. The microphone also includes a battery, providing approximately 200 hours of continuous use.

In terms of price, the ATR-3350IS offers great value for money. It is significantly more affordable compared to other lapel mics on the market, without compromising on quality. This makes it an attractive option for those on a budget or beginners looking to invest in a reliable lapel microphone.

Overall, the Audio-Technica ATR-3350IS Omnidirectional Condenser Lavalier Microphone is a top choice for anyone in need of a lapel mic. Its exceptional audio quality, versatility, durability, and affordability make it a reliable and popular option in the market.

Rode smartLav+ Omnidirectional Lavalier Microphone for Smartphones

The Rode smartLav+ Omnidirectional Lavalier Microphone for Smartphones is widely regarded as one of the best lapel microphones available on the market today. With its exceptional sound quality and versatility, it has become a popular choice among professionals and amateurs alike.

One of the standout features of the Rode smartLav+ is its omnidirectional pickup pattern. This means that it captures sound from all directions, allowing for clear and natural audio recordings. Whether you’re conducting interviews, recording podcasts, or shooting videos, this microphone ensures that every word is captured with precision.

Another advantage of the smartLav+ is its compatibility with smartphones. With the increasing popularity of mobile content creation, having a lapel microphone that can be easily connected to a smartphone is essential. The smartLav+ comes with a TRRS connector, making it compatible with a wide range of smartphones and tablets.

Furthermore, the smartLav+ is built with high-quality materials, ensuring durability and longevity. Its compact and lightweight design makes it easy to carry around, making it ideal for on-the-go recording.

It’s worth noting that while the Rode smartLav+ is an excellent choice for smartphone users, it may not be the best option for those looking for a lapel microphone specifically for DSLR cameras or other professional audio equipment. In such cases, there are other lapel microphones available that may better suit those needs.

In conclusion, the Rode smartLav+ Omnidirectional Lavalier Microphone for Smartphones is a top-notch lapel microphone that offers exceptional sound quality, versatility, and compatibility with smartphones. Whether you’re a content creator, journalist, or filmmaker, this microphone is a reliable and worthwhile investment.

Sennheiser EW 112P G4 Camera-Mount Wireless Omni Lavalier Microphone System

The Sennheiser EW 112P G4 Camera-Mount Wireless Omni Lavalier Microphone System is widely regarded as one of the best lapel mics available on the market today. It offers exceptional audio quality, reliability, and versatility, making it a top choice for professional video production creators in various fields such as broadcasting, filmmaking, and live performances.

One of the standout features of the Sennheiser EW 112P G4 is its wireless capability. It operates on the UHF frequency range, providing a stable and interference-free signal transmission. This is particularly important in crowded environments where other wireless devices may be present. The system also offers a range of up to 330 feet, allowing for freedom of movement without sacrificing audio quality.

The microphone itself is an omnidirectional lavalier mic, which means it captures sound from all directions. This is ideal for capturing audio in interviews or presentations where the speaker may move around. The mic also has a built-in windscreen to reduce unwanted noise caused by wind or plosives.

Another notable feature is the easy-to-use interface. The system includes a receiver with a clear LCD display, making it simple to monitor and adjust settings. It also has automatic frequency scanning and synchronization, which simplifies the setup process.

In terms of durability, the Sennheiser EW 112P G4 is built to withstand the rigors of professional use. The transmitter and receiver are made from rugged metal housing, ensuring longevity and reliability.

Overall, the Sennheiser EW 112P G4 Camera-Mount Wireless Omni Lavalier Microphone System is a top choice for those seeking a high-quality lapel mic. Its wireless capabilities, audio quality, and user-friendly design make it a versatile and reliable option for various applications.

About Our Video Marketing Agency

Modus film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

wedding filmmakers, cinematic wedding videographers, wedding videography

5 great angles to capture for your wedding videography

Posted April 3, 2024 No Comments

Wedding videography isn’t just about pressing play and watching. It’s something that needs skill, time and patience. Since there are many important moments to capture for your couple on their special day, you need to be prepared about how to do so perfectly depending on the setting. The ceremony is one of the most memorable parts of the wedding day. This is the time your couple would be saying their I dos, exchanging vows, and become one. Creating the wedding content in the ceremony in as many different unique ways will.

1. The Front Is A Classic Approach But Always Gives An Easy Clean Look

wedding videography wedding content

The happy couple have most likely used up a lot of time in deciding how they want their ceremony to feel. Before it starts, capture a shot of the ceremony site from the front. This will help you include the entire ceremony area and showcase all the details your bride and groom included as part of the setting. When the ceremony begins, stand at an angle that will include the bride and groom as they stand together, with their bridal party on their sides. This will require you to stand to face the front of the ceremony site, where you can capture these images for your couple.

2. Behind The Ceremony

Many ceremony locations have less than ideal lighting, which can be an issue for the special moments you want to capture. This is especially true for outdoor ceremonies, where the light creates unflattering shadows on your couple’s faces (or the harsh light causes them to squint). When lighting is not ideal, switch angles too and move behind the ceremony. If the setup and situation allow you, stand behind the altar, where the sun may be less intrusive. This angle can include the couple, and may even feature who is marrying them (the officiant).

3. The Side May Seem Unusual At First But Can Capture Remarkable Moments

wedding videography wedding content

During the ceremony, there are certain angles where you must stand to the side to shoot to create the best wedding content you can for your client. It showcases different parts of the ceremony location, as well as the guests. It can also be helpful when there is difficult lighting while your couple and the bridal party walk down the aisle. Another way to shoot from a side angle is to stand on one side of the ceremony site and capture the groom with his groomsmen behind him. Then, switch sides to capture the bride beside her bridesmaids which completes a full look on the wedding videography.

4. The Aisle End Can Create A Unique Look For Your Wedding Videography

As the bridal party and bride walk down the aisle, take the opportunity to capture this moment from various angles. While your second shooter captures them exiting the limo or building, you can be at the front of the aisle as they walk toward you. When the ceremony concludes, switch angles and move to the opposite end as the bride, groom, and bridal party exit to the reception.

5. The Couple’s Perspective

When they are at the altar, the bride and groom are focused on one another and not how they’re wedding content will turn out. They are also facing each other, which means you should switch angles to capture their expressions. Start with the groom and shoot over his shoulder to capture the bride’s emotions and expressions during the ceremony. Then, shoot over the bride’s shoulders for the groom’s reactions. This will not only help you add variety and interest to the angles and photos you take, but you’ll also get to showcase how the bride and groom were feeling at that time.

About Our Video Marketing Agency

Modus film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

video production company / videographers

How To Stop Light Flickering In Your Video Content

Posted March 19, 2024 No Comments

You think you’ve captured the perfect footage, then on playback, all you can see is a light flickering. Flickering light causes a distracting visual effect on your video production or any other video content that you can’t otherwise see with the naked eye.

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This is because certain light sources fire out brightness intermittently at a high speed, due to the electrical current that powers them (AC current). This speed is too quick for our eyes to register, meaning it looks like uninterrupted light. However, when the frequency of a light isn’t in-time with the shutter speed of our camera, light flicker will appear on a film.

To solve this problem, here are some expert tips on how to fix light flickering in your video production. 

Check shutter speed

When dealing with the issue of light flicker, particularly LED light flicker, you need to consider two things. Shutter speed and frame rate. Shutter speed refers to how long your camera’s shutter stays open. The frame rate, or FPS, is the count of unique frames your camera records in a single second.

When these two aren’t compatible with the frequency at which your light source flickers. This then appears in the final footage.

The 180-degree shutter rule can fix this. This rule suggests setting your shutter speed to roughly double your frame rate. For instance, if you’re filming at 25 FPS, you should use a shutter speed of 1/50.

This will help to synchronise the shutter speed with the light’s frequency. Reducing the chance of capturing the light source’s ‘off’ period. 

Finding the right light for your video content

Now let’s shine a spotlight on your light sources . Different light sources have different frequencies. Some of which are more likely to lead to light flickering.

Incandescent lights normally give off a steady light source. This makes them less likely to flicker.

Fluorescent lights and LEDs included in your video content, however, can cause you a headache due to their impact. LEDs, despite being energy-efficient, can cause flickering if they’re not a high-quality model.

Whatever light source you’re working with, try testing various shutter speed and frame rate combinations. Do this before you begin recording, and keep an eye on the light patterns in your surroundings.

Wherever possible, use natural daylight to avoid film flicker. Using light sources is also a good option to temper harsh, unpredictable light. 

Change manual settings

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The importance of video marketing

When it comes to fixing light flicker, a video production camera settings are a secret weapon. Auto settings may seem like a safer choice, but they can struggle with complex lighting. Manual settings give you ultimate control over any potential light flicker.

ISO, aperture, and shutter speed form the trinity of manual exposure control. ISO sets how sensitive your camera is to light. This should be set to low to minimise the impact of any flickering light sources.

Your aperture controls how much light enters your lens. This can adjust based on your depth of field requirements and lighting conditions. For example, in bright light, choosing a lower aperture will stop too much of it entering the camera.

Shutter speed, as discussed earlier, should follow the 180-degree rule. Shutter speeds that are too high or too low can cause flickering. Especially when filming under LEDs or other fluctuating light sources.

Using neutral density (ND) filters can also help you control the amount of light in your video content. Think of ND filters as sunglasses for your camera. They modify the amount and wavelength of light that enters your lens. Using these means you can maintain your chosen aperture and shutter speed without overexposure.

Fix flicker in post-production

Sometimes, despite our best efforts, light flickering can still creep into our footage. But, in many cases, you can fix it in post-production.

Flicker reduction plugins are the tools you need in this case. They can help fix light flicker in After Effects, Final Cut Pro, DaVinci Resolve and other post-production software. Tools like Digital Anarchy’s Flicker Free or GBDeflicker can deal with strobing and make your footage smoother.

These tools examine your footage, spot the flickering, and adjust exposure or colour across a series of frames to fix it.

Remember, post-production is a safety net rather than a main strategy to deal with light flicker. It’s always better to capture clean, flicker-free footage from the start.

Stay steady

Motion control tools don’t directly affect light flicker. But they play a crucial role in creating professional, seamless footage. The smoother the footage, the less chance for any LED light flickering to become noticeable.

Gimbals are invaluable when shooting handheld or on-the-move footage. With three-axis stabilisation, they keep your camera steady, even in uneven or busy surroundings.

On the other hand, sliders are perfect for precise, linear movements. A slider can offer control and consistency for dramatic landscape pans or slow crawls towards a subject. Something which is hard to replicate by hand.

Consider gimbals for dynamic, moving shots and sliders for planned, intentional movements. This will enhance your footage’s sophistication and decrease the potential impact of any flicker.

Enjoy flicker-free film

By choosing the right camera settings and light sources, you can reduce the chances of light flicker in your film. Plus, you have the backup of post-production tools to fix anything that’s not quite right. With gimbals and sliders to add an extra touch of professionalism.

So, equip yourself with a high-quality light kit and follow these tips to make sure you never get a flicker in your footage again.

About Our Video Marketing Agency

Modus film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

wedding videographers, wedding filmmakers, wedding cinematography

How To Get The Best From Your Wedding Videographer

Posted March 12, 2024 No Comments

Your cinematic wedding videography is one of the most special and memorable parts of your wedding, and hiring a wedding videographer is a great way to ensure that you can relive those memories for years to come. Here are some tips to help you get the most out of your wedding videographer, written by premium quality wedding videography, Lifestyle Visuals:

1. INTRODUCE YOUR PHOTOGRAPHER & VIDEOGRAPHER

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The wedding filmmakers and cinematic wedding videographers at our wedding videography company reveal the most popular wedding videography trends.

A good videographer will work seamlessly with your photographer and vice versa. Introducing them to one another before the cinematic wedding videography is created is always a great idea (usually via email), this allows a friendly conversation to start before the wedding morning. Having a videographer and photographer who work well together is key to capturing all the best moments of your day. They’ll be able to work back and forth during the couples shoot, ensuring you get stunning cohesive images and video footage.

2. DON’T RUSH YOUR SPEECHES

The speeches at your wedding are often an emotional and meaningful part of the day, and your videographer will want to capture them in full. So, even if you’re feeling nervous, try to take your time, read slowly, address the room and most importantly enjoy the moment! Your videographer will be able to use the audio from the speeches to create a narrative for your wedding film, so make sure they’re captured clearly.

3. PERSONALISED VOWS OR LETTER READING

Personalised vows or reading out a letter to one another can really add a personal touch to your wedding film. It’s a great way to show your love and affection for one another, and your videographer will be able to capture these special moments with audio. Again this makes for great film narrative, so make sure your videographer is aware in advance.

4. ALLOW ENOUGH TIME FOR COUPLES SHOOTS

Your wedding videographer will likely want to capture some beautiful shots of just the two of you, so make sure you allow enough time in your schedule for this. Whether it’s a quick photo session after the ceremony or a more extended shoot after the reception, make sure you have some alone time set aside for your photographer & videographer to capture those special moments. These are often the favourite images from the day.

5. PLAN FOR SUNSET GOLDEN HOUR SHOTS

The “golden hour” is the time just before sunset when the light is soft and warm, creating a beautiful, romantic atmosphere. If you’re planning a summer wedding, make sure to let your wedding videographer know you’re keen for golden hour shots. Although a golden glow is never guaranteed, the early evening light is often far more flattering no matter what. A second round of couples shots is always recommended – You’re videographer will love you for this! Timewise – A 30 min slot for your main couples shots is ample. A secondary 15-20 minute slot for golden hour is perfect. You’re photographer & Videographer will work side by side again during these times.

6. DON’T BE AFRAID OF THE CAMERA

Some couples may feel a bit nervous about being in front of the camera during the day, but it’s important to remember that this is all about you and your partner. A good videographer will make you feel relaxed and at ease, blending in with your friends and family. The resulting footage will be natural and beautiful. Posing is not essential, walking and talking while acting natural makes for amazing video footage. A pre-wedding shoot can help ease your nerves and make you feel more comfortable in front of the camera. It’s highly likely you’ll forget the cameras are even there.

7. COMMUNICATE OPENLY WITH YOUR VIDEOGRAPHER (NO SECRETS!)

To ensure that your videographer captures all the special moments of your day, it’s essential to communicate openly with them. Let them know about any specific moments or surprises. Surprises are always great for guests at the wedding, but they should never be a surprise to your photographer or videographer – they need to be aware in order to capture the moment perfectly (we can keep a secret – honest). Surprises could be anything from singing waiters, an extra speech or even your beloved dog trotting down the isle with the rings! With good communication, your wedding videographer will be able to create a wedding film that truly represents your unique love story.

By following these tips, you’ll be sure to end up with a beautiful and unique wedding film that you’ll treasure forever.

At Lifestyle Visuals we’re always happy to give couples general advise, and tips on timings to help things run smoothly. All bookings include a virtual consultation to discuss your plans, and you’ll receive a questionnaire before the wedding day to let us know your schedule of events and of any last-minute changes.

It’s important to remember that it’s your special day, so don’t stress if timings start to slip, it’s more common than not. We’re always light on our feet, and ready to capture those little moments as they unfold.

About Our Video Marketing Agency

Modus film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

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