Posts Tagged‘luxury wedding videographer’

Things You Can’t Forget To Ask Your Wedding Videographer

Posted February 12, 2024 No Comments
video production companies
wedding videographer
wedding video
cinematic wedding videograapher

If you’re getting married soon and have your wedding video on the mind, that’s great! A cinematic Wedding videographer is fantastic because they have the ability to capture your wedding video in a whole different way than your photographer will. The best wedding videographer can add an entirely new element to documenting your big day.

Let’s assume you’ve already done your research and found a wedding videographer whose work and style you love, and who has glowing reviews. Even after that (which is in itself quite a bit of work), there are still some things that you will need to discuss with him or her in order to ensure you’ll be happy with both their part in the wedding day and the delivered product.

Here’s what you should discuss with your chosen wedding videographer before making the decision to book them.

Highlight Or Feature

Typically, wedding videographers will offer couples either a “highlight film” or a “feature film”. It’s very, very important to understand the difference between these two options.

A highlight wedding film is just what it sounds like: a little video of the highlights of your wedding and reception. These are typically around five minutes long, and these are the types of videos that you’ll post to social media or email your family members. This video will only include snippets of the day, and not full segments, such as the vows or the entire first dance.

A wedding feature is usually around 20-30 minutes, and is more in-depth. This is the film that you’ll watch on anniversaries, with your parents, with your kids, etc. This documents more, and often includes the entire wedding ceremony.

Be sure to make a decision on which of these two types of wedding films you prefer and discuss this with your wedding videographer so that you’re on the same page.

Obtrusiveness

No matter how great your wedding videographer’s work may be, you don’t want him or her to get in the way of your guests (or you) and ruin the experience. Some videographers are completely unaware of how obtrusive they are.

You want someone who knows how to stay out of the photographer’s way, who won’t be this close to the guests, and who is almost hidden.

Professionals tend to capture the more intimate, quiet moments (such as getting ready before the ceremony) close up, and then will change their lenses later to capture moments from farther away, such as the dancing during the reception.

A good cinematic wedding videographer knows to keep their equipment hidden (no tripods in the hallway!), not be distracting, and to be as unseen as possible. Make sure to ask the person you’re considering how they maneuver.

The Music

Music is something that many couples completely do not discuss with their wedding videographer, and then they regret it when they see their video. After all, music can make or break a film.

Once you have certain music in mind for your wedding video, ask the cinematic wedding videographer if he or she will allow you to use it. If they say no, well, that’s very weird and you should think about finding someone else.

If you don’t have a preference, be sure to ask them what music they will probably use. In case you don’t like it, that is very important. Ask if they have music you can choose from, or what their process for selection is.

Whatever needs to happen in order for you to know what music will be used, make sure it happens before the wedding videographer edit the video. Otherwise you may be unhappy with the vibe of the film.

Delivery Date

Sometimes great work takes time, but you don’t want to be waiting for your wedding video for six months. It can take especially long if you’re getting married during wedding season (late spring through early fall).

Be sure to discuss with your wedding videographer what their typical turnaround time is, and make sure you’re comfortable with their answer.

The Raw Footage

If you want your raw wedding footage that the videographer shoots, be sure to ask him or her if you’ll be able to have it.

There’s no reason the videographer shouldn’t provide you this, and it shouldn’t cost anything extra. Many couples enjoy having their raw footage because they may end up re-editing it later, or they may want to watch the wedding in full later on.

Don’t Forget The Contract

As always — and as with any wedding vendor — be sure to get everything you’ve agreed upon in writing, on a signed contract.

Contracts often cover things like replacements if the wedding videographer gets sick or can’t make it, deadlines, overtime fees, refunds, etc. It’s a very important document to have to keep you from losing money or your videographer without a replacement.

If you’re planning a wedding, we sincerely hope that this article has helped you! Good luck, and be sure to check us out at Metropol if you’re still looking for your perfect Los Angeles reception venue. We offer four different ballrooms, all with exceptional amenities.

wedding videographer, wedding filmmakers, wedding cinematographers

Can I Record Wedding Videography On My Phone?

Posted February 5, 2024 No Comments
wedding cinematography, wedding filmmakers, wedding videographer
cinematic wedding videographer wedding videography
The wedding videographers and wedding filmmakers at our wedding cinematography company have revealed the best wedding venues of 2022…

Using a phone to record a wedding.

Modern phones have high quality cameras with many features that are similar to cameras used by a cinematic wedding videographer. They generally have a wide angle lens that will capture a lot of light.
For most wedding videography in well lit venues in the middle of the day this should work pretty well. I would avoid using the zoom function as this will degrade the quality of the image. This won’t be so noticeable on a small screen but will be very evident if viewed on a large screen. To find out more about wedding videography look here.

Where the camera lens falls down is that the lens itself is tiny by comparison so doesn’t capture much light in low light situations. A mirrorless camera with a prime lens capable of a wide aperture of F2.8 or wider will outperform most phone cameras just because of optics and the width of the glass being able to let in more light.

Most camera phones have face recognition so should focus well on the main subjects, the bride and groom.

The biggest thing to avoid doing is to hold the phone in portrait mode. This will look fine on a phone held in portrait mode but on any other screen such as a laptop or desktop computer the image will be cut off at the sides. You see this happen all the time on the news when people film things happening on the street without thinking how that’s going to look on TV. Hold the phone in landscape mode whilst you film. For more information on whther u should film ur wedding yourself or hire a professional wedding videographer click here.

Storage.

My iPhone has 128GB of storage and about half of that storage is free so that should be more than adequate. I typically have two 64GB cards loaded into my Lumix S5 and they rarely get filled up.

Battery life.

I always carry spare batteries for my cameras and charge up batteries when one is swapped out. This is a bit tricky with a phone. You could use two phones I suppose or when you take a break you could charge up your phone again from a portable charger.

Audio.

I have not tested this out but I suspect that the microphones on phones are not directional or as high quality as some camera microphones. Your best option will be to get as close as you possibly can to the subject doing the talking or record audio on another device. During the speeches a second phone lying on the top table in front of the speakers would work I think.

Editing and video production

I’ve seen many people filming on phones at weddings but I’ve yet to learn what they did when they got home with the video clips.
If it’s the odd short clip then obviously that can easily be shared on social media. If a cinematic wedding videographer is filming the whole wedding with the intention of bringing it all together as one continuous film, having first edited out any errors, shortened some of the clips that are too long and possibly added music tracks then this requires some upfront planning and research into how this can be achieved.
Using a cinematic wedding videographer video camera that records to an SD card makes the whole process much easier. I can then load all my clips onto an external SSD drive attached to my Mac. It can take an hour or more for me to load all the clips into Final Cut Pro, a couple of days to edit the footage then another couple of hours to compress the final video and load it onto a USB stick for delivery to my client. How that process would look if I was trying to do it all on a phone I don’t know but I suspect that it would be long winded.

If I was in that position I think I would find a way to get the clips off my phone onto an SD card (I know there are adapters that can attach an SD card to a phone). I would then proceed with my normal editing process on a Mac.

Iphone options

Another option on an iPhone might be to load clips into iMovie from where they can be shared to Dropbox but I suspect that large clips will take a while to process by this method even on a modern iPhone. From Dropbox it would be possible to import media into a Final Cut Pro project for further editing.

The main point of this rambling piece is that it all involves some thought, planning and testing of the approach well before you agree to film a whole event on your phone.

If I was sat in a wedding and the cinematic wedding videographer didn’t show up and I was asked if I could film it instead then I would give it a go, on my phone if I had to, but I would probably have a small camera with me anyway. The Sony RX100 is not much bigger than a phone and can do a reasonable job filming a wedding and writes to an SD card for easy editing/video production. So if only for the editing and video production process using a purpose built camera is preferable.

Having said that there is a saying amongst photographers and videographers that says ‘the best camera you have is the one you have with you’. You use what you can to get what you need.

About Our Video Marketing Agency

is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

wedding filmmakers, cinematic wedding videographers, wedding videography

Wedding Videography From 4K To 8K

Posted January 30, 2024 No Comments
video production marketing content video marketers video content videography wedding videography

Wedding videography has come a long way in recent years, from the early days of standard definition footage to the introduction of high definition 1080p video and, later, the stunning clarity of 4K resolution. However, the latest and greatest development in the world of video content is the arrival of 8K resolution. Whether you’re a seasoned pro or just starting out in the industry, understanding the power and potential of 8K resolution is essential for staying at the forefront of this exciting field. In this post, we’ll explore what 8K is and how to switch to this resolution with and without changing your gear.

Step into the future with Bride&Groom.video already today

The benefits of shooting in 8K are undeniable, from capturing more detail and allowing for greater flexibility in post-production to future-proofing your video content for emerging technologies.

As we can see, wedding videography recording in 4K is now the norm. But what is 8K video and how does it differ from 4K? Simply put, 8K resolution is four times higher than 4K UHD and 16 times higher than Full HD.

The higher the resolution, the more pixels fit on the screen size, increasing their density and making the image sharper and more realistic. This megapixel resolution provides a more immersive viewing experience, drawing the viewer into the action on the screen.

With each passing year, there are more opportunities to create a Hollywood-style picture. And this can be a key factor in capturing beautiful weddings. Of course, cameras that shoot in 4K provide high-quality images, but sooner or later, there will be new trends, and Bride&Groom are ready for them already now!

  1. The first thing we do is use professional editing software for weddings, such as DaVinci Resolve, which is considered the best for color correction.
  2. If we see that the program can’t handle high bitrate performance, we use 10-bit proxies.
  3. Even if you shoot in 4K, we’re ready to upscale your footage to 8K using our AI tools. AI work looks amazing! You can see it in action in the showreel below.

The screenshots show the main difference – 8K image have more sharpness, and the details of people’s faces are more distinct, which gives a significant advantage.

It is also worth noting that AI allows us to add the Grain effect. Grain prevents the image from being too smooth and can give a cinematic look, like on film cameras.

You can try new gear

Previously, only the film industry used 8K filming with such cameras as RED, ARRI, and others. And the quality is phenomenal. However, when we look at the prices (starting at $15,000 and higher in 2023, not including lenses and additional equipment necessary for filming), we understand that they are not suitable for most weddings, or they must be rented for each shoot, which can be quite expensive as well.

There are several more budget-friendly options available, such as Blackmagic URSA Mini Pro 12K, RED KOMODO, and so on. Are these cameras good for weddings? It all depends on your vision of the filming process and post-production. But as our experience shows, most video operators prefer cameras with autofocus.

What autofocus solutions are available on the market? Since 2021, many companies have introduced and continue to offer cameras that shoot in 8K up to 30 fps, such as Sony a1, Nikon Z9, Canon EOS R5 C, and others. Their prices start at $4,500.

Are there cameras that shoot in resolutions higher than 4K and cost less than $4000? Absolutely! For example, Fujifilm X-H2 shoots in 8K and costs $1999! And if we look at the 6K format, we can also mention the Blackmagic Pocket Cinema Camera 6K and 6K Pro, priced at $1995 and $2535, respectively.

We’re not considering all existing cameras but giving examples of the modern camera market and what it is telling us if you want to change your gear.

Final words

The world of cinematography is constantly evolving, and 8K video resolution is the new frontier in terms of resolution and image quality. Whether you decide to upgrade your equipment or use our help to upscale your 4K video, you will definitely elevate your work to the next level. Let’s take the first steps toward the future already today and start making wedding videography films look like Hollywood blockbusters! Contact us, and we will take care of editing your 8k videos.

FAQs

What is 8K resolution?

8K resolution is a video content display format that offers approximately 8000 pixels of horizontal resolution, sixteen times that of 1080p resolution. It provides extremely sharp and detailed images but requires high-performance computing power to display and process.

What is the difference between 4K and 8K?

The main difference between 4K and 8K formats is their resolution. 4K (Ultra-High Definition, or UHD) offers approximately 4000 pixels of horizontal resolution, while 8K (Super-High Definition, or SHD) offers approximately 8000 pixels. This means that 8K displays have four times as many pixels as 4K displays.

What is the size of 8K video per minute?

The minute-long size of an 8K video can fluctuate depending on different aspects, including compression, bitrate, and codec employed. Nevertheless, as an approximation, assuming a 100 Mbps bitrate, an 8K video capturing 30 shots per second could consume around 7.5 GB of storage capacity per minute. In contrast, an 8K video capturing 60 frames per second with an identical bitrate could take up around 15 GB of storage per minute.

When will the world be using 8K video content?

8K video content is already being used in certain industries, such as professional film and TV production, but its widespread adoption by consumers is still in its early stages due to the high cost of compatible devices and limited availability of 8K content. In the wedding industry, 8k is starting to be used more and more often, thanks to new AI technologies that allow for improving footage after shooting.

What video resolution is best for wedding videography?

The best video content resolution standards for wedding videos depend on various factors such as the intended use, budget, and equipment. In general, a resolution of at least 1080p (Full HD) is recommended for capturing and editing wedding videography. However, the most popular format at the moment is 4K. In addition, you can order AI resolution upscaling services and significantly improve the quality of your footage.

About Our Video Marketing Agency

is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

video production marketing content video marketers video content videography

Best Months For Your Wedding And A Great Wedding Video?

Posted January 24, 2024 No Comments

One of the first big decisions after getting engaged is choosing what month you’d like to get married. Weather plays a part, but there are many other factors at play too, like how your wedding video will turn out, with your wedding videographer and wedding filmmakers such as us.

Here’s a quick summary, but keep on reading to learn more about the best months to get married in the UK.

January – A great way to cheer up a quiet month

February – The month of love!

March – Spring means beautiful wedding snaps

April – Reliable spring weather

May – Beautiful late spring days with all the blooms

June – Fantastic honeymoon opportunities

July – Perfect for an outdoor wedding party

August – Traditional, British weddings

September – Fantastic soft light for your photos

October – Beautiful autumnal backdrops

November – Festive feel at super low prices

December – It’s party season!

wedding videographer, wedding filmmakers, wedding cinematography
wedding video
The wedding videographers and wedding filmmakers at our wedding cinematography company have revealed what we can capture from your special day…

January – A New Year, A New Start

Not the most popular month to get married, but there are a few perks for choosing January for your wedding video and you see some of these examples here.

Pros:

Cons:


February – Let Cupid Celebrate With You

As far as romantic months go, you can’t beat February. You can choose to get married on Valentine’s Day itself if you want to, but even if you avoid it, February is known for being a month oozing with love. You can read about beautiful winter wedding venues here.

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March – New Beginnings Awaken

A new season is beginning in the UK and that means warmer weather and the chance to perhaps get outside for some beautiful spring wedding photographs and wedding video. March is without a doubt one of the best months to get married.

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April – A Low Cost Month With The Perks Of Spring

Many people falsely believe that April showers mean this is the rainiest month of the year. But the majority of April is actually very pleasant and as you move towards the end of the month you can enjoy some beautiful warm days.

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May – A Stunning Month For A Spring Wedding Video

May is the ideal month to get married for many people as it’s the start of the outdoor wedding season. You have a much better chance of a dry, warm, blue sky day during May.

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June – Summer Without The Heat!

June is usually a warm, sunny and beautiful month. Perfect for your wedding day or wedding video.

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July – High Season And Summer Vibes

July is one of the most popular months to get married as it’s the start of summer – the best time of year for outdoor weddings.

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August – Your Summer Wedding Video Continues

When you picture an English summer you probably think of bunting, cakes, marquees, and plentiful fun. That’s exactly what you can include at your wedding if you get married in August and its a great scene in your wedding video.

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September – Autumn Signals Beautiful Scenery

The start of September is still considered summer and the temperatures are wonderful, but there is that autumn chill during the evenings.

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October – How About A Themed Wedding Video?

It’s spooky season, the best month for a themed wedding video!

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November – Fireworks And Sparklers To Light Up The Night

November is the month of Bonfire Night, when everyone goes firework crazy. That cosy feeling is in the air and the anticipation of the festive season isn’t too far away.

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December – Combining Festivities And Nuptials

Who doesn’t love December? The party season is upon us and everything is red, green and very glittery.

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About Our Video Marketing Agency

is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

video production

How to Make Short-Form Video Content

Posted January 15, 2024 No Comments
video content
short videos
social media production

Short-form video refers to video content that is between five seconds and ninety seconds long. Short videos are intended to be quick, easily digestible content for viewers scrolling through social media production feeds or other outlets.

Common examples of short-form videos include TikTok videos, Instagram Stories and Reels, YouTube shorts, and Snapchat Spotlight and stories.

Short-form video content isn’t new. In fact, Vine – the short-form video app introduced in 2012 – was an early pioneer of the format. But what started as a niche platform has grown into something much larger, with tech giants like Instagram, TikTok, and YouTube catering to short attention spans and launching short-form video features of their own.

Today, TikTok is the most downloaded app in the world, and ranks number one for consumer spending according to a report by data.ai. Other short-form video platforms, like Instagram, Snapchat, and YouTube, aren’t far behind.

Similarly:

This rise in popularity is due, in part, to the fact that short-form video is more accessible and engaging than ever before. With an average video length of 15-30 seconds, creators can deliver their message in a very small window of time – allowing viewers to consume content on the go with little to no commitment.

Data from Wyzowl found that 73% of consumers prefer to watch short-form videos when learning about a product or service.

Short-form videos can also be shared and watched from any device, which furthers their accessibility and popularity among users. From sending Snapchat stories on the subway to watching YouTube shorts in the dentist waiting room – viewers can access and engage with content at any time.

Short-form video is also generally cheap and easy to produce and requires minimal production effort. All you need is a smartphone and a good idea. Plus, hosting platforms like TikTok and Instagram are all free to use.

Platforms themselves are also tailored to user interests. TikToks algorithm suggests videos based on what users like to watch, while Instagram’s Explore page helps users discover new content that aligns with their interests. This focus on personalization and connection keeps viewers engaged with the platforms and your content.

In a nutshell, short-form video content is popular because:

8 short-form video best practices

Dive into short-form video marketing with these tips.

1. Use Vertical Video Content

Most short-form video platforms are designed for content to be viewed on mobile devices in a vertical format.

Vertical formats allow videos to take up the full width of a phone screen, creating a more immersive and engaging experience for the viewer.

On platforms like Instagram, TikTok, and Snapchat, users are used to scrolling through vertical feeds and will be more likely to watch your content if it’s in the same format. By contrast, horizontally-aligned videos can often appear small and difficult to view, resulting in lower engagement.

If you want to know the best sizes for content on every platform, check out our social media size guide.

2. Hook Your Audience

Short-form video is just that: short. This means you only have a few seconds to capture your viewers’ attention.

Starting your video with a strong hook, through on-screen text, eye-catching visuals, or with a tantalizing story, can help draw your audience in and keep them watching.

The best types of short-form videos for marketing capture attention, evoke emotions, elicit action, and inspire engagement. Focus on creating an emotional narrative that will stick with viewers long after they finish watching.

Short-form video trends move fast, and the best creators are the ones who can stay ahead of the curve.

Are there sound bytes or songs that are being used again and again? Filters, animations, and visuals that you see posted day after day? Audiences are drawn to these trends, and incorporating them into your videos will increase the chances of your video reaching more people.

4. Keep It Short

While short-form videos can technically be up to three minutes long, the best ones are less than a minute.

Short is the sweet spot on platforms like TikTok, which reported to WIRED Magazine that the optimal video length sits at a bite-size 11 to 17 seconds. In fact, the same report found that videos over 60 seconds actually stress users out – yikes.

Similarly, while Instagram reels can be up to 90 seconds long, Hootsuite reporting found that between 7 and 15 seconds is where you want to land.

Here’s a breakdown of ideal lengths on all short-form video platforms:

5. Post Regularly

Consistency is key when it comes to short-form video marketing. Platforms like TikTok and Instagram prioritize accounts that post between three and five times per week, while platforms like Snapchat suggest posting multiple times per day.

Regular posting keeps your audience engaged and gives the platform’s algorithm enough content to choose from when surfacing videos. This will help you reach more viewers and build an audience of loyal followers.

Keep in mind that quality is just as important as quantity—be sure to post interesting and engaging content rather than simply churning out low-quality videos on a daily basis. Aim to spend some time refining each video and creating content that your audience will enjoy.

6. Partner With Relevant Influencers And Brands

If you’re looking to reach a wider audience, teaming up with influencers or relevant brands can be highly effective. Data from Civic Science found that 14% of 18 to 24-year-olds reported purchasing products in the last six months due to a blogger or influencer recommending it.

Partnering with relevant brands and influencers can increase your reach and help create more engaging content for your short-form videos. Look for influencers with a similar target audience to yours with a good track record of producing high-quality content.

For brand partnerships, consider companies that have similar values to yours, or products that are complementary.

Bonus: Learn the basics of building an influencer marketing campaign in our complete guide.

7. Avoid Cross-Posting Video Content With Watermarks

One of the most significant barriers to brands and creators when it comes to short-form video content is resourcing. While a 15-second video might not seem like a lot of effort, creating original content does take time and effort.

Because of this, many brands opt to cross-post the same video across multiple social media platforms. While this can save time, it’s important to note that recycled content, especially content with clear watermarks, can hurt your rankings on platforms like Instagram.

In 2022, Instagram announced it would start prioritizing original content on its platform. This means that recycled content could be given less visibility, hurting your overall reach and engagement.

Does that mean you can’t cross-post at all? Well, not really. Check out our blog on removing TikTok watermarks so you can cross-post without getting penalized.

8. Showcase Products In Use

One of the best ways to leverage short-form video content as a brand is by showcasing your products in action. Explainer videos help potential customers visualize how and why they would use the product, building anticipation for it, if done correctly.

You can easily showcase a product’s features, benefits, and testimonials—all within a few seconds of viewing time. If your product has a niche use, like Vessi’s waterproof sneakers, show viewers all the ways they can use them in their everyday life.

Consider installation and set-up videos for more technical products. Your customers will appreciate the convenience and you’ll be able to better educate them on how your product works.

About Our Video Marketing Agency

is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

Social media marketing

Top 10 Best Video-Sharing Platforms

Posted December 29, 2023 No Comments

Videos are powerful in communication. They let you convey your message, showcase your work, and build trust and rapport. But how do you choose the best video-sharing platform for your business needs? There are many factors to consider, such as the video-sharing platform’s quality, security, cost, and ease of use. But lucky for you, we will help you find the best video-sharing platform for your videos for business. We will review the top 15 platforms to make it easy for you to choose.

video-sharing platform
videos for business

1. Zight

Zight revolutionizes creating and sharing videos, making it incredibly easy and efficient. You can capture high-quality videos directly from your computer screen or webcam. It allows you to demonstrate software, present slideshows, create business upsell videos, or record tutorials effortlessly.

Zight is your easiest-to-use platform! Your video-sharing process is a walk in the park. Why? Because the minute you finish recording, this screen recording software automatically generates and copies a shareable link to your clipboard. You can paste this link to your recipients, who will view it without downloading it. Alternatively, you can download your video and share it. More on video sharing below!

Zight also integrates with many popular tools and platforms you use for your business, such as Slack, Trello, Asana, Zendesk, and more. It also helps you track the performance of your videos with analytics. You can see how many views, downloads, shares, and comments your videos get, as well as the average watch time and engagement rate.

Let’s talk security – it is paramount when recording and sharing business videos. Zight ensures the security and privacy of your videos with encryption, password protection, expiration dates, and permissions. You can control who can access, view, download, and share your videos. You can also delete your videos at any time.

The best part is you can use Zight for free, with a maximum upload limit of 5 minutes per video and access your last 50 uploads/recordings. Want more? You can upgrade to the pro plans for $9.95 per month. Zight supports standard video formats such as MP4, MOV, AVI, and WMV.

  1. Open the app or extension and choose the Record button to record a video. You could also use the shortcut CMD+Shift+6 (for Mac) or Alt+Shift+6 (for Windows) to start recording your screen without any preference selection.
  2. Zight will automatically save your video to the cloud and generate a shareable link when you finish recording. The video-sharing app will also copy the link to your clipboard to make sharing easy.
  3. You can paste the link to your recipient’s message board. That’s the easiest way to share videos instantly since the recipient can view the video online without downloading it.

You could also download the video to your computer. Click the Download button on the Zight dashboard and select where to save it on your computer.

You can then share the video as an attachment, but your recipient will only view it after downloading.

Other Video-Sharing Platform

You may want to try out other popular video-sharing sites for other use cases besides what Zight offers. If so, here are other sites we tested and liked:

2. Filestage

Filestage is one of the best online video-sharing sites that help you streamline the feedback and approval process of your video projects. You can upload videos of any size and format and organize your files into projects and folders for easy access and management. You can also track the status of each review round and set deadlines and reminders to keep everyone on track.

Filestage also integrates with other productivity tools like Asana, Trello, Slack, and Dropbox and supports different video formats like MOV, MP4, AAC, MPEG-2, FLS, WMV, and MXF. You get a free plan for unlimited team members. Filestage’s paid plans start from $49 per month.

3. Frame.io

Frame.io is a platform that helps you collaborate with your team and clients on video projects. With Frame.io, you can upload and share different video formats and sizes with external reviewers who don’t need a Frame.io account. You can also protect your share links with passwords or expiration dates.

In addition, you can share your videos as a presentation for viewing and downloading. You can customize your presentation page with your own branding, layout, and color scheme. You can also connect Frame.io with the tools you use for your video production workflow, including Adobe Premiere Pro, After Effects, DaVinci Resolve, Final Cut Pro X, Slack, Dropbox, and more.

Frame.io supports different video formats, including MP4, MOV, AVI, and WMV, and you can use it on a free plan with two users. Upgrade to pro plans that start at$15 per month for up to five users to get better features.

4. Loom

Loom helps you communicate faster and more effectively with async video.

As one of the best video-sharing platforms, Loom can share your video with the click of a button by copying and pasting the link anywhere you want. You can also adjust your video’s privacy settings to control who can access and comment on it. Alternatively, embed your video on your website or blog or download it as an MP4 file.

Loom offers a free plan for up to 25 videos. The paid plans start from $12.50 monthly for unlimited videos and 45 minutes per video.

5. OneDrive

OneDrive is one of the best platforms that help you store, access, and share your videos online with a Microsoft account. You can upload videos of any size and format to OneDrive using the web, desktop, or mobile apps. You only need to create a shareable link or invite your recipient through email to share. OneDrive also helps you remove access for specific people at any time.

This platform offers a free plan for up to 5 GB of storage. Plans start from $5 per month.

6. YouTube

YouTube is a free and popular video platform that helps you discover, watch, and share content online, including music videos.

You can easily upload and edit YouTube videos. Once the video content is live, hit the share button to send the video link to your recipients. You could also copy the link to your clipboard and paste it on your communication channels for your recipient to watch without downloading.

YouTube offers a free plan for unlimited videos and storage. The paid plans start from $11.99 per month for YouTube Premium.

7. Dropbox

Dropbox is a cloud storage service allowing you to share files and folders. It is one of the most popular content-sharing sites that allow you to share a video link so anyone can view or download, even if they don’t have a Dropbox account. You can also password-protect the link, set an expiration date, and disable downloads.

Some supported video formats include MP4, MOV, AVI, WMV, FLV, and MKV. The basic plan is free and gives you 2 GB of storage space. The Plus plan costs $9.99 monthly and gives you 2 TB of storage space.

8. Google Drive

Google Drive is another of Google’s platforms that lets you store and access your files from anywhere. You can also use it to share videos with others, whether you want them to watch, download, or edit them.

You can share videos instantly by uploading them to Google Drive. Then, right-click on the file to find the share button. You can share the link to any communication platform. Alternatively, you can invite people to view your video via email.

Google Drive is available on a free plan with 15GB, and when you exhaust that, you can pay $6/month for more storage.

9. Wistia

Wistia is a video hosting and marketing app you can use to share engaging content with your audiences. One of the best video-sharing sites, it is ideal for content creators who want to integrate video with other marketing tools.

Share the direct link to your video so everyone can watch it online. You could embed videos on your website or blog with Wistia’s flexible and customizable embed codes. Wistia is relatively affordable, with a free plan for 10 videos. You can also upgrade to premium plans that start at $19/month.

10. Vadoo.tv

Vadoo.tv lets you upload videos and share them with your audience without ads or distractions. One of the best video-sharing sites, Vadoo.tv lets you share direct links to your content; anyone can watch them online or download them. In addition, you can let viewers collaborate on your videos, especially for work. Vadoo.tv has a free plan for 10 videos; the premium plans start at $10.

About Our Video Marketing Agency

is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

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Should You DIY Your Wedding Video or Hire a Professional?

Posted December 23, 2023 No Comments
wedding filmmakers, cinematic wedding videographers, wedding videography wedding video
The wedding filmmakers and cinematic wedding videographers at our wedding videography company reveal the most popular wedding video trends.

Your wedding videography day is one of the most important and memorable days of your life, and capturing those precious moments is an absolute must. But the question is, should you DIY your wedding video or hire a professional? While it may seem like a good idea to save money by doing it yourself, it’s important to consider the benefits of hiring a professional.

Professional vs. DIY Wedding Videography: Which is Right for You?

Deciding between professional and DIY wedding videography can be a daunting task. But with the right information, you can make a decision that will ensure that your wedding video captures all the special moments of your big day. Below, we will explore the pros and cons of both professional and DIY wedding videography so that you can decide which is right for you!

DIY Wedding Video: Pros & Cons

So you’re getting married, congrats! Now comes the fun part — planning the wedding. And what’s more fun than DIY-ing your own wedding video, right? Well, before you grab your iPhone and start filming, let’s weigh the pros and cons of this DIY approach.

Pros

First up, the pros. DIY-ing your wedding video can save you a lot of cash. Professional videographers can cost thousands of dollars. By filming and editing the video yourself, you’ll be able to allocate that money towards more important things — like your honeymoon.

Another pro is that you’ll have complete creative control over the final product. You can film whatever you want, however you want, without having to worry about a videographer not capturing your artistic vision.

Cons

But let’s not forget the cons. DIY-ing your wedding videography means you’ll be doing a lot of work. Like, a lot. Filming, editing, and piecing together a cohesive story takes time and effort. You’ll also need to invest in some equipment, like a good camera and editing software. And if you mess up a shot or forget to hit record during a key moment, there’s no going back. You also run the risk of capturing poor-quality footage that you won’t be happy with.

Another con is that you’ll be missing out on a professional’s expertise. A good videographer knows how to capture the right angles, lighting, and audio to make your wedding video look and sound amazing. They also have experience with editing and storytelling, which can make all the difference in the final product.

Professional Wedding Video: Pros & Cons

A professional video is like the cherry on top of the wedding cake — you know it’s not necessary, but it sure makes everything look better. But is it worth the expense? Let’s break down the pros and cons.

Pros

On the pro side, you’ll have a beautifully edited video of your special day that you can watch for years to come. It’s a great way to relive the memories, and it’s especially nice for those who couldn’t attend the wedding. Plus, a professional videographer will capture all the little details that you might have missed in the whirlwind of the day.

A professional wedding videographer has the experience and expertise to capture every moment of your special day in the best possible way. They know how to use the right equipment, lighting, and angles to create a stunning video that you will cherish forever. They also have the skills to edit and enhance the footage to make it look even better.

Cons

However, on the con side, wedding videos can be expensive. You might be looking at several thousand dollars for a high-quality video. And let’s be honest; not everyone wants to watch a two-hour video of your wedding. You might find yourself fast-forwarding through some parts.

At Reverent Wedding Films, we have videography packages to fit every budget. We also offer various types of wedding films, from highlight videos and social media teasers to full documentaries and feature films.

Capture Your Special Day with Reverent Wedding Films

So, there you have it — the pros and cons of DIY-ing your wedding video. Ultimately, it’s up to you to decide if the savings and creative control outweigh the time and effort required. Just don’t forget to assign someone else to film the ceremony while you’re saying, “I do.”

While it may seem tempting to save money by filming your own wedding video, hiring a professional is the best way to ensure that your special day is captured in the most beautiful and memorable way possible. So, sit back, relax, and let the professionals handle it while you enjoy your wedding day to the fullest!

Contact our team for more information, or check our availability online.

wedding videographers, wedding filmmakers, wedding cinematography

Magical Winter Wedding Venues For Wedding Videography

Posted December 16, 2023 No Comments

From castles to country estates, these five venues offer everything you could possibly need for a magical winter wedding and amazing wedding videography.

­Winter weddings are becoming increasingly popular, especially among couples looking for an alternative to summer nuptials. It’s a cosy time of the year and also has the bonus of having Christmas slap bang in the middle, which can make for a really unique winter wedding, wedding films and even create the best wedding videography.

Reasons To Love A Winter Wedding

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wedding films
best wedding videography

In our heads, a winter wedding is set against a backdrop of magical snowfall, like something you’d see in a cheesy Christmas movie. Sadly, the likelihood of that happening in the UK is slim, however, there are lots of other reasons why you might plump for a winter wedding to create the best wedding videography.

It’s cheaper: Yes, we know budgets aren’t romantic, but with the costs of weddings soaring these days – the average UK wedding comes in at just over £17,000 – a winter wedding can save you pounds. For many establishments, the winter time is their out of season period so you’ll be able to afford a venue that perhaps you couldn’t in the summer.

There’s more choice: With less weddings happening during this time, there will not only be more choice for when to get married, but also which wedding suppliers to work with.

There’s no need to worry about the weather: There’s none of that ‘will it rain’ stress you get with UK summer weddings. Everything will be happening inside, so who cares if it pours? 

Winter-appropriate wedding dresses: Sequins, feathers and faux fur are all brilliant for winter weddings and just think how glam you’ll look on your big day. It’s also the perfect time of year if you want to throw a black-tie wedding. Our toppers are the perfect way to add a little extra something to your slinky wedding dress.

A Festive Twist

If you get married in December, you’ll get the added bonus of festive decorations, which will look fabulous in your wedding films. You can also order festive food and have some Christmas tunes played at your reception. Mariah warbling all she wants for Christmas has got to be a bonus, right?

There’s no wedding fatigue: Your guests will have had a break from all the spring and summer weddings and will be ready to celebrate your wedding with enthusiasm come the winter months!

No sweat: Literally! While hot days are great for photos, they’re not so great for the sweat. Getting wed while it’s cooler means you don’t have to worry about that one bit.

So, you’ve decided upon that winter wedding, here are five great places to hold your winter wedding in the UK. 

The Hollywood choice: Wrotham Park, Hertfordshire

Fancy a winter wedding videography with extra glam? Then this beautiful location is a must. Having been used as a location for the likes of Bridget Jones’ Diary, Bridgerton and Gosford Park, it’s a great choice for movie-loving brides and grooms.

The Seaside One: East Quay Venue, Kent

If a cosy winter wedding by the sea is what you’re dreaming of, then East Quay could be the one you’re looking for. This licensed wedding venue is situated directly in Whitstable Harbour with sea views. A former Oyster House, it’s a relaxed wedding venue, which could easily be transformed for a winter wedding.

The Nature one: Marshwood Manor, Dorset

If you love being in nature, this is the winter wedding venue for you. It has both indoor and outdoor spaces to allow you to have a truly romantic day in your very own winter woodland. Think Narnia, minus the talking lion…

The brick haybarn, with vaulted ceilings and natural wood panelling, will make the perfect backdrop to your big day. There’s also luxury accommodation onsite.

The Christmas wedding venue Holkham Hall, Norfolk 

A timelessly elegant venue, Holkham Hall has a variety of places to hold your big day celebrations, from Marble Hall to St. Withburga’s Church. The Marble Hall provides the most Instagrammable photos, thanks to the impressive domed celling and blush marble pillars.

This 18th century mansion is also big on the festive season with a Christmas tree shop and candlelight tours, so will make the perfect backdrop to any Christmas wedding.

The glitzy one: L’Oscar Hotel, London

If you want to vamp up the glamour, this is the place to do it. The opulent décor including jewel tones, rich velvet, and extravagant chandeliers is just perfect for a city winter wedding. The Baptist, which is a former Grade II listed chapel, comes complete with a lit-up dome roof, dance floor and bar.

The Importance of Video Marketing At Christmas

Posted November 23, 2023 No Comments
video marketing
video marketing content

You can feel it can’t you? The nights are darker, the air is colder. The shops are starting to fill out. Local towns begin to start preparing decorations, you’ve probably noticed an early bird in your neighbourhood begin to light up the house and your funds begin to slowly dissolve into a chaotic festive expense. It really is beginning to look a lot like Christmas; but what is the biggest clue? What rings the bell and gets all that anticipation snowballing? The video Marketing content at christmas that appears on our television, in our newsfeeds and the topic of conversation between your friends, family and co-workers.

It’s been long since a tradition that was universally recognised by our eager Christmas spirit and a very literal consumer-driven thirst, Christmas has not begun until you see the Coca Cola lorry advert appear. Yes, that iconic cacophony of ‘holidays are coming’ has become synonymous with
kickstarting the Christmas spirit and sits quite comfortably being recognised as indicative of Christmas to us as much as the tree, Michael Buble and mince pies. This memorable form of iconography is now the cornerstone of Christmas Marketing Campaigns. So much so, that Coca Cola has long since been rumoured to be the actual birth of modern Christmas and its widely accepted tropes altogether. Albeit up for discussion, this isn’t necessarily true…but did they set a new standard for brand engagement.

Other Brands

In later years, one company sought to carry the torch in being just as iconic and again, with the simple strategy of selling us emotion as the product rather than its actual business. Again, we speculate, anticipate and wait for its arrival to signify the beginning of our inner festive buzz. You probably know who I’m talking about.
The John Lewis adverts began to use Video advertising to create a feel-good, forgiving and empathetic video that oozed the very same festive concoction of emotions we all willingly invite during this time of year…and they do it well. So much so, that other retail giants Aldi, Tesco, and Sainsburys amped up their video marketing efforts to produce their own examples in a similar fashion.
Whilst their products and services exist all year round, it is the festive flick of the switch to remind us your weekly food shop was now something different and that as a business they are ready, willing and engaged to compete for your extra budgets and attention this Christmas.

Do your customers/clients know you’re Christmas ready? Have you prioritised your communication channels to tantalise their festive spirit? Whilst we’re not suggesting a bandwagon attempt to outshine the multi million-pound platform big companies use, there’s still a variety of strategies and tools you can implement into your festive marketing.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

video production marketing content video marketers video content videography

Choosing The Best Lenses For Wedding Photography

Posted November 18, 2023 No Comments

A lot goes into documenting the wedding day details and intimate moments that help narrate your couple’s story in stunning photographs. While your artistry and creativity are essential for capturing those special moments that your clients will treasure for a lifetime, with the best lenses for wedding photography at your disposal, you can ensure documenting each moment in its full glory. With so many options available, you might wonder what lens to use! Don’t worry, we’ve got you covered. In this blog post, we’ll take a look at some of the top-rated and must-have wedding lenses. Plus, we’ll also provide details about different lens types, their features, and advantages to help you choose which one would work best for you.

Best Lenses For Wedding Photos

wedding filmmakers, cinematic wedding videographers, wedding videography wedding photography
The wedding filmmakers and cinematic wedding videographers at our wedding videography company reveal the most popular wedding lenses and videography trends.

As a professional wedding photographer, you know that capturing the perfect moment requires the use of a high-quality lens. By and large, the best lenses for wedding photography need to be fast and provide the right color rendition. Let’s take a look at some of the most popular choices for the best wedding lenses. 

1. Zoom Lenses

Wedding photography is all about capturing those once-in-a-lifetime moments. And while there are a variety of photography lenses, a popular lens choice among industry professionals is zoom lenses. 

A zoom lens can help you with wide-angle shots of the ceremony and close-ups of the bride and groom. Earlier, many high-quality zoom lenses sacrificed the sharpness of most prime lenses. No more! The latest editions of modern camera fast zooms are sharp and not a downgrade from their high-end primes. With a zoom lens, you can be sure to capture all the special moments of the wedding day. Some of the best zoom lenses for wedding photography include: 

A. 16-35 mm

The ultra-wide zoom lens is beneficial for documenting wedding scenes perfectly. Great for capturing wide shots of the ceremony or reception hall, the 16-35mm lens is ideal for taking group photos of the wedding party and stunning landscape images. If you’re wondering what lens to use to frame in the whole view of the venue or stunning decor, go with an ultra-wide zoom. This lens choice can also help you capture the energy of the dance floor and all those breathtaking must-have wedding ceremony shots. 

When you are shooting in low light, a fast lens will help you keep pace. For that reason, f/2.8 or faster are preferred as the best lenses for wedding photography. Under the right circumstances, particularly with the best wedding cameras that can produce excellent images at very high ISO settings, f/4 lenses can be perfectly suitable for some weddings.

Popular lenses:

B. 24-70mm

The 24-70mm lens is perfect for close and mid-range shots, such as couples portraits or detail shots of the decorations. The zoom lenses are fast, diverse, sharp, and encompass that perfect middle-length focal range. Shooting in small dark wedding venues and other low-light situations or a smaller indoor space gets convenient with the optical stabilization (correcting a camera shake) provided by several latest models with IS versions.

For someone new to the trade, a standard zoom lens’s robust build quality and extensive focal length range makes it the right pick for the one lens for wedding photography. The Canon 24-70 f/2.8L II USM is popularly considered the best Canon lens for indoor photography for standard zooms. 

C. 70-200 mm

The fast 70-200 lenses have been the go-to wedding photography lenses for thousands of photographers to document wedding ceremonies, and for a good reason. The great focal range and optical image stabilization (producing sharp images) make these a preferred portrait lens at weddings or otherwise. The high image quality they produce, while shooting ceremonies from a distance, candid shots of guests or action shots of the first dance (with a creative background blur), make them the ideal lens choice.

On the longer end of the zoom range are the Canon EF 70-200mm f/2.8L IS III (preferred best Canon lens for wedding photography), Nikon AF-S NIKKOR 70-200mm f/2.8E FL ED VR (best Nikon lens for weddings), or the Sony FE 70-200mm F/2.8 GM OSS II (highly preferred best sony lens for portraits). 

2. Prime Lenses For Wedding Photography

Prime lenses are an exclusive lens choices for wedding photographers while

shooting weddings because of their superior optics, which allow greater control over the depth of field. The advantages of prime lenses are the faster apertures and shutter speed (up to two stops faster than the fast zooms!), smaller size, and lighter weights.

It’s great for close-up and wide shots as it allows wedding photographers to capture a wide range of emotions, moments (from the bride’s dress to the guests’ reactions), and specific wedding details. You can also use these lenses for various creative narrow depth-of-field shots that truly capture the essence of the occasion. So whether you’re shooting wide or close, there’s a prime lens that’s perfect for the job.

A. 20 mm

From the best Nikon lenses for weddings, the ultra-wide prime lenses are loved by photographers who want super wide lenses with fast apertures. Both the Nikon 20 f/1.8 and the Sigma 20 f/1.4 Art (in both Canon and Nikon mounts) are wide without a great amount of distortion and sharp. They’re solid, easy to use, and fast! You can try one of these as an alternative to the ultra-wide zooms to capture the entire wedding venue or the reception hall and get creative with your wide angle wedding photos.

B. 24 mm

The 24mm prime lens is a classic. Different models from Canon, Nikon, or Sigma all come in at a fast f/1.4 and are really sharp. Photographers who love shooting wide are going to love these lenses and the extra 2 stops they bring to the table, versus the f/2.8 zooms. The wide lens can help you capture group shots and candid moments – being really fast and able to draw in the available light.

C. 35mm

A 35mm lens is referred to as a normal lens. It’s wide without being too wide and great for capturing wedding spaces and groups. Again, the lenses from popular models with f/1.4 and f/1.8 are all sharp and easy to handhold throughout the day. Many prime shooters will carry two cameras with them at all times. One with a 35mm and one with an 85mm. Just those two lenses and you have a lot covered without a backbreaking amount of weight.

Popular lenses: 

D. 50mm

There are those who love the 50mm lens for its simplicity and those who simply find it too “blah”. Whichever camp you fall into, there are some really excellent choices from Canon, Nikon, or Sony. The 50mm lens can be really great for portraits, capturing candids and getting ready images, as they allow you to document all the emotion without getting too close. And if you’re looking for some stunning bokeh wedding photography shots, these lenses might be just what you need! 

Popular lenses: 

E. 85mm

Ideal for those dramatic portraits, the 85mm prime lens is one that many photographers are passionate about. They allow you to shoot from a distance, which helps to create a more flattering perspective. The amazing optics makes them a truly fantastic lens choice.

Considered among the best Canon lens for portraits and wedding photography, the Canon 85L f/1.2 II is known for its legendary smooth image quality, and slow autofocus. At just 1/3 stop slower, but with IS added, the Canon EF 85mm f/1.4L IS USM can be a wedding favorite for many years. From the best lenses for wedding photography Nikon comes its AF-S FX 85mm f/1.8 – an excellent lens in its own right. 

3. Macro Lenses

One of the must-have lenses for wedding photography – the macro lens. It allows you to get close-up shots of the bride’s dress, the groom’s boutonniere, and the beautiful flowers. There are a variety of macro lenses on the market, each with its own set of features and benefits. While some macro lenses have a wide focal length, which is perfect for getting group shots, others have a longer focal length, which is ideal for capturing close-up shots of specific details. No matter what your needs are, there is a macro lens that can always help you take stunning wedding photos.

A. 100mm

Many wedding photographers love having a macro lens in their bag to capture close-up and other detail shots. Offering a great balance of focal length and aperture, these lenses are ideal for capturing stunning couples portraits as well.

Popular lenses:

B. 105mm

Another popular option, these lenses offer a slightly longer focal length and built-in vibration reduction for sharper images, with truly unsurpassed image quality and a very shallow depth of field. A few of these models are slightly heavier but truly worth the weight. You might become addicted to this ultimate wedding lens. 

C. 135mm

For those who need more reach than what an 85mm can provide, there are some great 135mm choices. From the best Canon lens for weddings, the Canon 135 f/2L has been around for many years; it’s still a small, light, sharp, and fast-focusing lens. An excellent addition to any camera bag. The Nikon version has been around even longer and suffers from slower autofocus. Especially for Nikon shooters, the Sigma 135 f/1.8 Art lens can be a good choice. While it is a beefy lens, the image quality is wonderful and provides an extra 1/3 stop over both the Canon and Nikon. 

D. 200mm

If you need something long and fast, these lenses are for you: The Canon 200 f/2L IS and the Nikon f/2 VR II are excellent lenses. Not for the faint of heart, these lenses tip the scales at between 5 and 6 pounds, roughly twice the weight of most other prime lenses mentioned here. They’re also the most expensive lenses on the list.

So why choose a brighter macro lens? Do you need one at every wedding? Not likely. But picture yourself in a dark church, where you know you’ll be relegated to the back. That 135mm is great but not quite long enough, and the 70-200 f/2.8 is not relatively fast enough. Bring in the big lens, and you can shoot even under the most challenging conditions. And when you’re done with the ceremony, and you have a couple you can’t wait to photograph, you can’t find a better-quality portrait lens than this one.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

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