Posts Tagged‘modus film’

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Wedding Videography Content Creator

Posted April 17, 2024 No Comments

A New Wedding Role

So you all know what wedding videographers and wedding videography is, but now a new ‘character’ has emerged, the wedding content creator. These individuals are redefining how we capture, share, and cherish the precious moments of a couple’s special day.

The Wedding Videography Content Creator In Action

wedding cinematography, wedding filmmakers, wedding videographers
wedding videography
wedding content creator

Moreover, the influence of social media has altered the dynamics of wedding videography planning itself. From picking the venue to selecting the decor, everything is meticulously curated to create a picturesque setting for both in-person attendees and the digital audience. Couples are not only focused on creating memorable experiences for their guests but also on generating shareable content that will live on in the digital realm long after the wedding day.

Platforms like Instagram have popularised wedding hashtags, enabling guests to contribute to the couple’s online narrative by sharing their moments and experiences. A wedding videography content creator plays a pivotal role in leveraging these hashtags, aggregating user-generated content, and weaving it into a comprehensive and heartwarming portrayal of the wedding day.

However, with this growing trend comes a debate about the intrusion of technology into intimate moments. Critics argue that the pressure to create social media-worthy content might overshadow the genuine emotions and spontaneity of the event. Balancing the desire for a digital footprint with the authenticity of the moment remains a challenge for both couples and content creators.

In conclusion, the rise of wedding social media content creators signifies a paradigm shift in the way we perceive and commemorate weddings. They are not just documenting events; they are crafting narratives that immortalise love stories in the digital sphere. As technology continues to evolve, these creators will play an increasingly significant role in shaping how we experience and remember wedding videography in the years to come.

About Our Video Marketing Agency

Modus film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need To Talk To A Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

wedding cinematographers, wedding filmmakers, wedding videography

4 Great Lapel Mic To Buy That Can Improve Your Video Production

Posted April 10, 2024 No Comments

The best lapel microphone to purchase depends on your specific video production company plans and budget. Some popular options include the Rode SmartLav+, Sennheiser EW 112P G4, and Audio-Technica ATR3350iS. It is recommended to consider factors such as sound quality, durability, compatibility with your recording device, and any additional features you may require. Reading reviews and comparing specifications can help you make an informed decision.

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Shure SM58-LC Cardioid Dynamic Vocal Microphone

The Shure SM58-LC Cardioid Dynamic Vocal Microphone is widely regarded as one of the best lapel microphones available on the market. While it is primarily designed for vocal performances, it can also be used for various other applications such as public speaking, broadcasting, and recording.

One of the key reasons why the Shure SM58-LC is highly recommended is its exceptional sound quality. It features a cardioid polar pattern, which means it picks up sound primarily from the front and reduces background noise effectively. This ensures clear and crisp audio reproduction, making it ideal for live performances and recordings.

Durability is another standout feature of the SM58-LC. It is built with a rugged construction that can withstand the rigors of frequent use and transportation. The microphone’s steel mesh grille protects the internal components from damage, and its robust design ensures longevity.

Additionally, the SM58-LC offers excellent feedback rejection, which is crucial for live performances. It minimizes the chances of unwanted feedback and ensures a smooth and uninterrupted performance for any video production.

Furthermore, the microphone’s versatility is worth mentioning. It can be used with a variety of sound systems and is compatible with most audio equipment. This makes it a reliable choice for professionals in different settings.

It is important to note that technology is constantly evolving, and new lapel microphones are being introduced regularly. While the Shure SM58-LC remains a popular choice, it is always recommended to research and compare different models to ensure you find the best lapel microphone that suits your specific needs and preferences.

Audio-Technica ATR-3350IS Omnidirectional Condenser Lavalier Microphone

The Audio-Technica ATR-3350IS Omnidirectional Condenser Lavalier Microphone is widely regarded as one of the best lapel mics to buy. It offers exceptional audio quality, versatility, and affordability, making it a popular choice among professionals and amateurs who could be thinking of starting a video production company.

One of the standout features of the ATR-3350IS is its omnidirectional pickup pattern. This means that it captures sound from all directions, allowing for clear and consistent audio recording. Whether you’re shooting a video, conducting an interview, or giving a presentation, this microphone ensures that your voice is captured accurately.

Another advantage of the ATR-3350IS is its compatibility with a wide range of devices. It comes with a 1/8″ (3.5mm) mini-plug, making it compatible with smartphones, DSLR cameras, camcorders, and audio recorders. This versatility makes it an excellent choice for content creators who need a lapel mic that can be used with different devices.

Furthermore, the ATR-3350IS is known for its durability and ease of use. It comes with a tie clip and foam windscreen, allowing for secure and hassle-free attachment to clothing. The microphone also includes a battery, providing approximately 200 hours of continuous use.

In terms of price, the ATR-3350IS offers great value for money. It is significantly more affordable compared to other lapel mics on the market, without compromising on quality. This makes it an attractive option for those on a budget or beginners looking to invest in a reliable lapel microphone.

Overall, the Audio-Technica ATR-3350IS Omnidirectional Condenser Lavalier Microphone is a top choice for anyone in need of a lapel mic. Its exceptional audio quality, versatility, durability, and affordability make it a reliable and popular option in the market.

Rode smartLav+ Omnidirectional Lavalier Microphone for Smartphones

The Rode smartLav+ Omnidirectional Lavalier Microphone for Smartphones is widely regarded as one of the best lapel microphones available on the market today. With its exceptional sound quality and versatility, it has become a popular choice among professionals and amateurs alike.

One of the standout features of the Rode smartLav+ is its omnidirectional pickup pattern. This means that it captures sound from all directions, allowing for clear and natural audio recordings. Whether you’re conducting interviews, recording podcasts, or shooting videos, this microphone ensures that every word is captured with precision.

Another advantage of the smartLav+ is its compatibility with smartphones. With the increasing popularity of mobile content creation, having a lapel microphone that can be easily connected to a smartphone is essential. The smartLav+ comes with a TRRS connector, making it compatible with a wide range of smartphones and tablets.

Furthermore, the smartLav+ is built with high-quality materials, ensuring durability and longevity. Its compact and lightweight design makes it easy to carry around, making it ideal for on-the-go recording.

It’s worth noting that while the Rode smartLav+ is an excellent choice for smartphone users, it may not be the best option for those looking for a lapel microphone specifically for DSLR cameras or other professional audio equipment. In such cases, there are other lapel microphones available that may better suit those needs.

In conclusion, the Rode smartLav+ Omnidirectional Lavalier Microphone for Smartphones is a top-notch lapel microphone that offers exceptional sound quality, versatility, and compatibility with smartphones. Whether you’re a content creator, journalist, or filmmaker, this microphone is a reliable and worthwhile investment.

Sennheiser EW 112P G4 Camera-Mount Wireless Omni Lavalier Microphone System

The Sennheiser EW 112P G4 Camera-Mount Wireless Omni Lavalier Microphone System is widely regarded as one of the best lapel mics available on the market today. It offers exceptional audio quality, reliability, and versatility, making it a top choice for professional video production creators in various fields such as broadcasting, filmmaking, and live performances.

One of the standout features of the Sennheiser EW 112P G4 is its wireless capability. It operates on the UHF frequency range, providing a stable and interference-free signal transmission. This is particularly important in crowded environments where other wireless devices may be present. The system also offers a range of up to 330 feet, allowing for freedom of movement without sacrificing audio quality.

The microphone itself is an omnidirectional lavalier mic, which means it captures sound from all directions. This is ideal for capturing audio in interviews or presentations where the speaker may move around. The mic also has a built-in windscreen to reduce unwanted noise caused by wind or plosives.

Another notable feature is the easy-to-use interface. The system includes a receiver with a clear LCD display, making it simple to monitor and adjust settings. It also has automatic frequency scanning and synchronization, which simplifies the setup process.

In terms of durability, the Sennheiser EW 112P G4 is built to withstand the rigors of professional use. The transmitter and receiver are made from rugged metal housing, ensuring longevity and reliability.

Overall, the Sennheiser EW 112P G4 Camera-Mount Wireless Omni Lavalier Microphone System is a top choice for those seeking a high-quality lapel mic. Its wireless capabilities, audio quality, and user-friendly design make it a versatile and reliable option for various applications.

About Our Video Marketing Agency

Modus film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

wedding filmmakers, cinematic wedding videographers, wedding videography

5 great angles to capture for your wedding videography

Posted April 3, 2024 No Comments

Wedding videography isn’t just about pressing play and watching. It’s something that needs skill, time and patience. Since there are many important moments to capture for your couple on their special day, you need to be prepared about how to do so perfectly depending on the setting. The ceremony is one of the most memorable parts of the wedding day. This is the time your couple would be saying their I dos, exchanging vows, and become one. Creating the wedding content in the ceremony in as many different unique ways will.

1. The Front Is A Classic Approach But Always Gives An Easy Clean Look

wedding videography
wedding content

The happy couple have most likely used up a lot of time in deciding how they want their ceremony to feel. Before it starts, capture a shot of the ceremony site from the front. This will help you include the entire ceremony area and showcase all the details your bride and groom included as part of the setting. When the ceremony begins, stand at an angle that will include the bride and groom as they stand together, with their bridal party on their sides. This will require you to stand to face the front of the ceremony site, where you can capture these images for your couple.

2. Behind The Ceremony

Many ceremony locations have less than ideal lighting, which can be an issue for the special moments you want to capture. This is especially true for outdoor ceremonies, where the light creates unflattering shadows on your couple’s faces (or the harsh light causes them to squint). When lighting is not ideal, switch angles too and move behind the ceremony. If the setup and situation allow you, stand behind the altar, where the sun may be less intrusive. This angle can include the couple, and may even feature who is marrying them (the officiant).

3. The Side May Seem Unusual At First But Can Capture Remarkable Moments

wedding videography
wedding content

During the ceremony, there are certain angles where you must stand to the side to shoot to create the best wedding content you can for your client. It showcases different parts of the ceremony location, as well as the guests. It can also be helpful when there is difficult lighting while your couple and the bridal party walk down the aisle. Another way to shoot from a side angle is to stand on one side of the ceremony site and capture the groom with his groomsmen behind him. Then, switch sides to capture the bride beside her bridesmaids which completes a full look on the wedding videography.

4. The Aisle End Can Create A Unique Look For Your Wedding Videography

As the bridal party and bride walk down the aisle, take the opportunity to capture this moment from various angles. While your second shooter captures them exiting the limo or building, you can be at the front of the aisle as they walk toward you. When the ceremony concludes, switch angles and move to the opposite end as the bride, groom, and bridal party exit to the reception.

5. The Couple’s Perspective

When they are at the altar, the bride and groom are focused on one another and not how they’re wedding content will turn out. They are also facing each other, which means you should switch angles to capture their expressions. Start with the groom and shoot over his shoulder to capture the bride’s emotions and expressions during the ceremony. Then, shoot over the bride’s shoulders for the groom’s reactions. This will not only help you add variety and interest to the angles and photos you take, but you’ll also get to showcase how the bride and groom were feeling at that time.

About Our Video Marketing Agency

Modus film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

videos for marketing

How MrBeast Became The Best At Creating Video Content

Posted February 27, 2024 No Comments

It seems that every other week there’s a new viral Mr Beast company video content that’s got all corners of the internet taking note. To learn how to make your own video content explore here. Jimmy is someone who really knows how to nail YouTube SEO with everything from keywords and thumbnails to the way his video content is edited specifically for audience retention. He’s also relentless. This drive has seen his subscriber number skyrocket and we feel there’s little to stop him one day becoming number one on YouTube.

Take a look at the top 100 YouTube channels by subscribers, and there’s one man who’s climbing the ranks faster than anyone else. MrBeast (real name Jimmy Donaldson) is the man of the moment. After receiving the Breakout Creator award in the 2019 Streamys, Jimmy went on to win “Creator of The Year” in the 10th and 11th annual Streamy Awards (with overall 7 Streamy nominations). It seems nothing can stop him ever since he started his YouTube channel 9 years ago. By his own admission, he wants to be the greatest YouTuber of all time. Given his track record, it seems likely he’ll someday be taking the number 1 spot with the most subscribers.

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video content
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At a glance

Jimmy was born and raised in North Carolina and continues to operate out of his studios there. Yes, it’s studios in the plural. The scale of MrBeast’s modern-day operation is hard to believe. Working with his dedicated team, he creates and films absurd game scenarios, such as “Last to take their hand off the Lamborghini, keeps it” and “Last to leave $800,000 island keeps it.” But he also launches ambitious philanthropy projects where he gives away millions of dollars and attempts to hit huge targets in cleaning up the world’s oceans. For MrBeast, it’s go big, or go home.

His knowledge of video content

It’s clear from the get-go that MrBeast has a deep, extensive knowledge of YouTube. He gets it, and that’s been reflected in his success. In this recent and insightful interview with Colin & Samir, he talks about how even at a young age in school, all he could think about was YouTube. All he wanted to do was study YouTube. So instead of paying attention to what was being taught in class, he was busy studying YouTube and thinking about how he could “make it.”

Jimmy is an ideas man, and it’s no wonder that all of his video content gets 10s of millions of views. Each and every video is based on a crazy idea that makes you want to click and watch. Who doesn’t want to watch a game of tag where the winner receives $500,000 and takes place in a giant vacant stadium? Who wouldn’t be intrigued seeing a man spend 50 hours buried alive? The ideas that MrBeast comes up with are always crazy and attention-grabbing.

Alongside the ideas that help shape the titles, his thumbnails really help win clicks. Take a moment to check out his channel and study each one. They’re always bright and colorful, bold and relevant. They jump out at you. Combined with the title, they always make you want to click.

Even after Jimmy’s won your click, he doesn’t stop there. The editing of his videos is remarkable. The idea is all about audience retention. To ensure you keep watching, MrBeast’s editors make every second count. In any part of any video, multiple things are happening. They’re quick, snappy and high-octane, ensuring he has one of the highest audience retention rates around.

MrBeast has scale

While it can be challenging for relationship-based creators such as Emma Chamberlain to scale up, MrBeast is an ideas-based creator. People don’t necessarily watch his channel for him or his personality, but for the games and ideas he comes up with. So feasibly, Jimmy could put out a company video on his channel that doesn’t feature him once, and his audience would still love it.

This has enabled the MrBeast channel and brand to scale significantly. Everything that Jimmy earns, he pours back into the channel. The more views he gets, the more revenue he receives, the more money for better videos, generating even more views. This cycle has allowed him to hire a huge production crew numbering well over 100. Together, they create different brands such as MrBeast Burger and create other channels such as Beast Reacts and MrBeast gaming.

More recently, he’s started putting out his company video content in Spanish, helping him reach brand new audiences that previously were not exposed to his videos and would not have watched. And again, you guessed it, this extra revenue goes straight back into the main MrBeast channel. It’s a genius business model.

The dedication

Jimmy is wholeheartedly committed to creating the best company video he can and becoming the number 1 YouTuber. He is obsessed with YouTube and is relentless in this pursuit of greatness. It’s what makes his channel so fun to watch.

In his earlier days, as he began to gain some notoriety, he was posting absurd challenges, such as counting to 100,000, counting to 200,000 (it took him 55 hours to do that), watching paint dry for an hour (yes, really) and “Grilling A Microwave Microwaving A Microwave Microwaving A Toaster Toasting An iPhone Watching Micro.”

In short, there’s really nobody quite as dedicated to YouTube as MrBeast. He did whatever it took to gain views and subscribers and will continue to innovate and change the game long into the future. Even if he were to end up in a scenario where he was starting again at 0 subscribers, I can guarantee he’d be reaching millions again in no time.

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How to Make Short-Form Video Content

Posted January 15, 2024 No Comments
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short videos
social media production

Short-form video refers to video content that is between five seconds and ninety seconds long. Short videos are intended to be quick, easily digestible content for viewers scrolling through social media production feeds or other outlets.

Common examples of short-form videos include TikTok videos, Instagram Stories and Reels, YouTube shorts, and Snapchat Spotlight and stories.

Short-form video content isn’t new. In fact, Vine – the short-form video app introduced in 2012 – was an early pioneer of the format. But what started as a niche platform has grown into something much larger, with tech giants like Instagram, TikTok, and YouTube catering to short attention spans and launching short-form video features of their own.

Today, TikTok is the most downloaded app in the world, and ranks number one for consumer spending according to a report by data.ai. Other short-form video platforms, like Instagram, Snapchat, and YouTube, aren’t far behind.

Similarly:

This rise in popularity is due, in part, to the fact that short-form video is more accessible and engaging than ever before. With an average video length of 15-30 seconds, creators can deliver their message in a very small window of time – allowing viewers to consume content on the go with little to no commitment.

Data from Wyzowl found that 73% of consumers prefer to watch short-form videos when learning about a product or service.

Short-form videos can also be shared and watched from any device, which furthers their accessibility and popularity among users. From sending Snapchat stories on the subway to watching YouTube shorts in the dentist waiting room – viewers can access and engage with content at any time.

Short-form video is also generally cheap and easy to produce and requires minimal production effort. All you need is a smartphone and a good idea. Plus, hosting platforms like TikTok and Instagram are all free to use.

Platforms themselves are also tailored to user interests. TikToks algorithm suggests videos based on what users like to watch, while Instagram’s Explore page helps users discover new content that aligns with their interests. This focus on personalization and connection keeps viewers engaged with the platforms and your content.

In a nutshell, short-form video content is popular because:

8 short-form video best practices

Dive into short-form video marketing with these tips.

1. Use Vertical Video Content

Most short-form video platforms are designed for content to be viewed on mobile devices in a vertical format.

Vertical formats allow videos to take up the full width of a phone screen, creating a more immersive and engaging experience for the viewer.

On platforms like Instagram, TikTok, and Snapchat, users are used to scrolling through vertical feeds and will be more likely to watch your content if it’s in the same format. By contrast, horizontally-aligned videos can often appear small and difficult to view, resulting in lower engagement.

If you want to know the best sizes for content on every platform, check out our social media size guide.

2. Hook Your Audience

Short-form video is just that: short. This means you only have a few seconds to capture your viewers’ attention.

Starting your video with a strong hook, through on-screen text, eye-catching visuals, or with a tantalizing story, can help draw your audience in and keep them watching.

The best types of short-form videos for marketing capture attention, evoke emotions, elicit action, and inspire engagement. Focus on creating an emotional narrative that will stick with viewers long after they finish watching.

Short-form video trends move fast, and the best creators are the ones who can stay ahead of the curve.

Are there sound bytes or songs that are being used again and again? Filters, animations, and visuals that you see posted day after day? Audiences are drawn to these trends, and incorporating them into your videos will increase the chances of your video reaching more people.

4. Keep It Short

While short-form videos can technically be up to three minutes long, the best ones are less than a minute.

Short is the sweet spot on platforms like TikTok, which reported to WIRED Magazine that the optimal video length sits at a bite-size 11 to 17 seconds. In fact, the same report found that videos over 60 seconds actually stress users out – yikes.

Similarly, while Instagram reels can be up to 90 seconds long, Hootsuite reporting found that between 7 and 15 seconds is where you want to land.

Here’s a breakdown of ideal lengths on all short-form video platforms:

5. Post Regularly

Consistency is key when it comes to short-form video marketing. Platforms like TikTok and Instagram prioritize accounts that post between three and five times per week, while platforms like Snapchat suggest posting multiple times per day.

Regular posting keeps your audience engaged and gives the platform’s algorithm enough content to choose from when surfacing videos. This will help you reach more viewers and build an audience of loyal followers.

Keep in mind that quality is just as important as quantity—be sure to post interesting and engaging content rather than simply churning out low-quality videos on a daily basis. Aim to spend some time refining each video and creating content that your audience will enjoy.

6. Partner With Relevant Influencers And Brands

If you’re looking to reach a wider audience, teaming up with influencers or relevant brands can be highly effective. Data from Civic Science found that 14% of 18 to 24-year-olds reported purchasing products in the last six months due to a blogger or influencer recommending it.

Partnering with relevant brands and influencers can increase your reach and help create more engaging content for your short-form videos. Look for influencers with a similar target audience to yours with a good track record of producing high-quality content.

For brand partnerships, consider companies that have similar values to yours, or products that are complementary.

Bonus: Learn the basics of building an influencer marketing campaign in our complete guide.

7. Avoid Cross-Posting Video Content With Watermarks

One of the most significant barriers to brands and creators when it comes to short-form video content is resourcing. While a 15-second video might not seem like a lot of effort, creating original content does take time and effort.

Because of this, many brands opt to cross-post the same video across multiple social media platforms. While this can save time, it’s important to note that recycled content, especially content with clear watermarks, can hurt your rankings on platforms like Instagram.

In 2022, Instagram announced it would start prioritizing original content on its platform. This means that recycled content could be given less visibility, hurting your overall reach and engagement.

Does that mean you can’t cross-post at all? Well, not really. Check out our blog on removing TikTok watermarks so you can cross-post without getting penalized.

8. Showcase Products In Use

One of the best ways to leverage short-form video content as a brand is by showcasing your products in action. Explainer videos help potential customers visualize how and why they would use the product, building anticipation for it, if done correctly.

You can easily showcase a product’s features, benefits, and testimonials—all within a few seconds of viewing time. If your product has a niche use, like Vessi’s waterproof sneakers, show viewers all the ways they can use them in their everyday life.

Consider installation and set-up videos for more technical products. Your customers will appreciate the convenience and you’ll be able to better educate them on how your product works.

About Our Video Marketing Agency

is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

video production video files videographer

20 Simple Ways To Easily Share Video Files Online

Posted August 9, 2023 No Comments

Online video sharing isn’t as difficult as it used to be a few years back. And that’s because creatives and content creators now have tools they can leverage to share video files online.

Still, many are stuck sitting in front of their screens, waiting for the attachment to upload emails. But it doesn’t have to be that way.

So if you’re looking for the best way to send a video to someone, you’ve just hit the jackpot.

We will be exploring 20 different but straightforward ways to share video files online. Say goodbye to long waiting hours and outdated tools – the video-sharing future is here, and it’s fantastic!

Who are these easy video sharing app and tools for?

Before we dive into the list of tools you can use, here’s a necessary clarification.

We understand that every individual, brand, or agency has different requirements. You might be looking to share videos with your friends or perhaps send movies online free to your family or colleague. It’s also possible that you want to share videos with clients or build your database on social media.

In any case, these tools are well-equipped to cater to your unique needs. In fact, we will be discussing and exploring what each tool offers. From features and benefits to even the storage space, we will break down all significant aspects so you can make the best choice for your business or yourself.

Time to stop searching for how to share videos on the internet. Let’s look at the 18 tools that will help you amp up your productivity if you’re a business owner or freelancer. Simultaneously, make life easier for you by straightforward video sharing with friends without hours of waiting, glitches, and re-uploading.

1. GoVisually

Sharing and reviewing video files online used to be a mess. You’d likely get stuck in the loop of endless revisions and chaotic email threads. But no more, because with the #1 video sharing and proofing platform online, you can share video files all around, everywhere from anywhere.

GoVisually delivers video faster by capturing feedback and approvals on video content. The best part? You can invite as many people to review and comment on your work as you want.

You can share video files online in 3 simple ways:

  1. Upload your video assets.
  2. Invite reviewers and get your video files approved.
  3. Deliver the final video and share it with your people.

Key Features

Pricing

The subscription is set at $20 per month for freelancers or solo players, billed annually. However, for bigger teams, it starts at $10/user per month.

2. Google Drive

We all use emails for work collaboration. In fact, their use has just increased with the revival of remote work culture. And most of us rely on Gmail to get our daily emails back and forth.

Google Drive is associated with Gmail. However, you don’t have to use the mail account to have drive storage. In fact, it has more than 800 million users, making it a much needed and useful system for sharing videos online.

Key Features

Pricing

You can also purchase more storage space that starts from 100GB for $1.99.

However, there are other paid versions for Google Drive too. For instance, the Google Workspace is more commonly used for business enterprises and big companies. If you happen to be one, your pricing plan will start at $6/user per month. The cloud storage for each user will be up to 30GB.

Moreover, if you want even more storage space for your team, you can go up to $299.99 per month subscription for 30TB. But we’d suggest you do that only if you’re a big enterprise with endless video sharing or storage needs.

3. YouTube

video production videographers

If there’s one video sharing site in the world that has taken everyone by the storm, it has to be YouTube. It s one of the most popular and widely used platforms for video sharing.

In fact, it has also given birth and rise to actual career options like becoming a YouTuber or Content Creator. So in a way, it’s a two-way street to be happy; video sharing and viewing videos online for educational and entertainment purposes.

Key Features

4. Vimeo

If you’re looking for a video player or video sharing site with no Ads, Vimeo would be a great choice. The best part? You can even use it on your mobile.

The platform is very much like YouTube. You can even run commercial videos or create video content for other people to view and enjoy. However, it is more widely used by professional video creators and editors to showcase their portfolio.

It would help if you kept in mind that you’ll have to pay a fee to host your videos because the platform doesn’t run any Ads.

Key Features

Pricing

If you’re using the free basic account, you will receive up to 500MB per week as storage space. This makes it up to 5GB of storage space per month. However, if you’re a professional video creator or a video production company and media house with more storage needs, you should opt for paid plans.

The paid plans vary as per your requirements. But they start at $7 per month and can go up to $75 per month.

5. VideoSprout

Looking for a clean interface to share videos online with your friends? Video Sprout has got you covered! The only drawback is that while it’s a great platform for small files, it may not be an ideal choice to share big video files.

Key Features

Pricing

The free account offers 100MB of storage space and gets you up to 500 views a month.

6. Dropbox

If you’ve ever had to send big video files to your friends, you’d probably know about Dropbox. However, the best part about Dropbox is that it isn’t only for video file storage. It’s a basic file storage cloud service where you can keep your data.

Source: Dropbox

Key Features

Pricing

The software is free to use for all. However, the free storage is only up to 2GB or can be increased if you invite other people to join.

The paid tier is also available for all customers using Dropbox for video file sharing. But that depends on your use case. Dropbox offers different storage and pricing structures for family use, freelancer use, professional and enterprise use.

The professional package starts at 2,000 GB for $11.99 per month.

7. WeTransfer

If you’re a professional editor or filmmaker, you should probably start using WeTransfer. Not only it allows you to send large video files of up to 2GB, but it’s also a completely free way to share videos online.

Sending big files to your friends and clients had never been easier. We Transfer allows you to do it quickly, easily, and seamlessly with just a shared link. However, We Transfer is more suitable for one-off video sharing.

Key Features

Pricing

Everyone can use We Transfer for free by simply going to the portal. You upload your video file, get the sharing link, and tada! All done.

However, we’d advise you to sign-up for the service before you start using it. That’s because if you don’t sign-up, your media won’t be encrypted or password protected. The paid plan starts from $12 per month or $120 if you opt for the annual subscription.

So make sure that you protect your privacy as well while sharing videos online.

8. One Drive

For those of you who use Microsoft for emails and collaboration, you’d probably be aware of one drive. It is a video-sharing platform that is integrated with the Microsoft ecosystem, just like Google Drive.

Key Features

Pricing

The basic storage space is free for all to use. However, if you need more storage space to save and share more videos, you can upgrade your plan. It starts from $1.99 per month for 100GB and $3.99 per month for 200GB.

9. Transfer Now

TransferNow is another platform that makes your video sharing experience easier. With cutting-edge algorithms, the software allows a quick and secure method for you to transfer your files.

Whether it is high-quality photos or long videos, TransferNow enables you to seamlessly share videos with your friends, co-workers, and family.

Key Features

Pricing

With TransferNow, there is a little for everyone! The platform offers three distinct plans that will cater to everyone – from people who don’t want to spend too much on a video sharing platform to the ones who want to invest in a reliable tool. 

10. Jumpshare

Up next on our list is Jumpshare. Jumpshare is another platform that will allow you to share your work in less time and with less hassle.

At Jumpshare, your work will become shareable through the use of shareable links. Essentially, the software combines everything from screenshot capture to video recording to actual file-sharing! It is incredibly convenient, which is why more than 1 million people use Jumpshare to make their digital tasks easier.

Key Features

Pricing

Jumpshare offers you three plans to choose from. So, regardless of who you are, if you are someone who is looking for the best way to send a video to someone, Jumpshare is the option to look into. Moreover, you have the option to either be billed monthly or annually (you save 17% if you choose to be billed annually!). 

The three plans are:

Basic: $0

Plus: $8.5 per month

Business: $12.50 per user per month. For more information on what each of these plans includes (hint: it’s quite a lot!), visit this page.

11. Facebook

Facebook, quite truly, needs no introduction whatsoever! It is a staple social-media platform and is a huge part of all of our lives. However, did you know that it is one of the best video-sharing platforms as well? Yes, that’s right! You don’t have to go to the ends of the Earth to find a solution to “how to share video files easily” – you can find that in Facebook itself. 

Facebook allows us to share videos of almost any length with our friends, family, and colleagues. No matter your video’s nature, you can easily upload it on Facebook and share it with your desired audience.

Key Features

Pricing

Facebook is free to use, which is and probably has always been the best thing about it. If you’re opting for marketing or advertising through video on Facebook, then there will be charges depending on your campaign – but otherwise, the platform, like always, is free to use for everyone. 

12. Instagram

Quite similarly to Facebook, Instagram is also a major part of our day to day interactions. It allows us to stay connected with each other. However, have you noticed that Instagram also allows us to share video content with literally no hassle involved?

Whether it’s an IGTV video, Reels, or a video on your story -Instagram makes it possible for you to share your content with just a click. 

Key Features

Pricing

Of course, Instagram is free to use! The only time you have to pay is if you choose to sponsor your post as an ad, and the cost of that will vary, but other than that, there is money involved in sharing your content. 

13. iCloud

iCloud is Apple’s file storage and syncing service. It is mainly linked to Apple devices, but you can access it on a web browser as well. It allows you to automatically sync all your files on all your devices, including iOS devices, Macs, and Windows Pcs.

However, the service does not extend to Android and may not be your ultimate solution to sharing videos on the Internet.

Key Features

Pricing

The starting point for iCloud is free 5GB worth of space. However, if you aren’t using an Apple device, then you only get 1GB free. With the paid accounts, the pricing plan starts at 99 cents per month and allows you to access 50GB. Then, for $2.99, you get 200GB, whereas, for $9.99, you get a whopping 2TB!

14. Box

Remote work has been on the rise since the pandemic. If you happen to be a video production company or media house operating remotely and need a video sharing platform, Box might be the ideal choice for you.

The layout is simple, and easy to share video files online. In fact, you can even use it for personal use or storage purposes.

Key Features

Pricing

You can start it free with a 10GB storage space or upgrade it to 100GB storage for $11.50 per month.

However, if you’re looking for a business plan, best check out Box’s pricing structure. They have several usage and storage plans starting from $5/user per month and going up to $35/user per month. So pick the one that best matches your needs and company requirements.

15. MEGA

Mega is one of the newest but hottest video file sharing hosting service by a New-Zealand based company. It offers a wide range of pricing structures for everyone – freelancers, startups, and even big enterprises.

Key Features

Pricing

MEGA offers quite a great variety of pricing packages. They have several categories for individuals as well as businesses. You can check out their detailed pricing structure to get yourself acquainted with the best plan for online video sharing.

16. SugarSync

We bet you haven’t heard of a cooler name for a video sharing platform. And it’s not just the name, the video-sharing platform, SugarSync, is great for syncing and integrating. It is a cloud storage platform that can easily be synced with any folder on your computer.

Key Features

Pricing

You can start with a 30-day free trial. If you still like the software at the end of the free trial, you’ll have to sign-up for more storage space.

The most basic plan includes 100GB storage space for $7.49 per month. However, if you want to use it for your professional team, you should probably get the business package for 3 users, priced at $55 per month.

17. Yandex Disk

Yandex Disk is yet another video sharing and storage platform. It’s a cloud-based service that operates well on mobile devices too.

Key Features

Pricing

The free version for the software has up to 10GB of storage space. However, if you want more space, you can sign up for the paid version that offers 1TB storage space for $10 per month.

18. Media Fire

MediaFire is an effortless and straightforward file hosting and cloud storage service. The specialty it has to offer is that it can share pretty big files (20GB worth of storage). Moreover, it allows you to have 10GB worth of free storage. 

Key Features

Pricing

The three plans offered by MediaShare are:

Basic: It is free and offers up to 10GB of storage space.

Pro: Offers 1TB storage space starting from $3.75 per month.

Business: Storage space up to 100TB with $40 per month.

19. TikTok

TikTok, the app that has literally taken the world by storm, is another platform that makes video – sharing as easy as you can imagine. It has over 800 million monthly active users that make video content using the app and then share it with their respective audiences. Quite frankly, TikTok has become the best way to send a video to someone!

The bite-sized videos that TikTok allows you to have become a phenomenon that nobody can keep away from. It’s mainly because it takes user experience and convenience to the next levels. 

Key Features

Pricing

TikTok is completely free to download and use, and hence is the fool-proof way of sharing video files online, free of cost! 

20. TransferXL

TransferXL is another platform that specializes in the seamless sharing of bigger video files. It gives you the daily limit of 10 GB in the free version, and for this, there is no sign in required. Moreover, the TransferXL also provides client-side encryption, enabling us to make sure that the sharing process is safer.

Key Features

Pricing

The three plans offered by TransferXL are as follows:

Free with Account offers 5GB storage space.

Pro account starts at $9.99 per month and offers 25GB max transfer.

The enterprise package is charged at $39.99 per month and offers a 100GB max transfer.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

The Three Step Guide To Video Marketing

Posted June 4, 2023 No Comments

If you’re looking for a video marketing guide, you’re not alone. 79% of video marketers who aren’t using video content plan to build a video strategy in 2022. And 99% of those who already use video are planning to use it more.

There’s no strategy like video marketing for educating, generating leads, and converting customers.

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. So what do you think you know about video marketing, and what do you want to learn?

Video production is more cost-effective and easier to accomplish than ever. Today you can shoot in high-quality, 4K video, even with your smartphone.

But between strategy, equipment, and editing software, video marketing is still pretty complicated. Keep reading to learn everything you need to know about video marketing strategy or use the links below to jump to a specific section.

Video Marketing

Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.

How to Create a Video Marketing Strategy

1. Choose your target audience and find out where they spend their time.

The popularity of video and user-generated video content means that you need to target a specific audience with each video. If you don’t already have strong buyer personas, start creating them now. If you already have a set of buyer personas, make sure to update your personas to include the most recent video research.

2. Connect with stakeholders to align on a plan for the video.

There are typically a lot of players when making a video. How can you ensure they’re all aligned?

Create a questionnaire using Google Forms or SurveyMonkey and pass it along to the stakeholders of the project. This way, you can ask the same questions of everyone and keep their responses in one place.

At this stage, it’s important to agree on a clear set of goals. Is your video marketing to increase brand awareness? Sell more event tickets? Launch a new product? What do you want your audience to do after watching the video?

3. Set a timeline and budget for your video.

Think of video as a shorter, quicker, and less expensive version of your favorite film. While a video needs fewer resources to succeed, it can still be a time-consuming and expensive process. You can save time and money with planning and project management.

Create a clear timeline for every step of the process and plan for occasional delays. Even a small video production relies on the skills of many different people. So, you want to make sure that even with unexpected challenges and changes you can still deliver your video on time.

4. Choose the best platform to distribute your video.

Before you start making your video, think about where you’re going to broadcast it. YouTube SEO is becoming as important as website SEO. source Think about what people on that platform are looking for. You’ll also want to consider:

While videos are often used for advertising, a video doesn’t just promote itself. Some platforms have built-in vehicles for promotion, while others will need you to put in some time and effort to get more eyes on your video content. This list of video platforms can help you decide what platform is best for your video campaign.

5. Develop messaging and choose the right types of video for your personas.

It’s important to communicate a message with your videos. If you’re not sure where to start, use one of these examples of marketing videos to inspire your video strategy. If you’re not sure what kind of message is best for customers at different stages in the buyer journey, align your video messages with the flywheel.

With your budget, skills, and resources in mind, think about the creative roadblocks that might arise. Do you need a designer to create lower third graphics? Are you going to create an animated video or a live-action video?

6. Decide which metrics you want to track and how you will measure success.

Before you dive into production, you need to define your video goals and find the best metrics to help you understand whether you’ve accomplished those goals.

You can default to using the metrics available in your platform of choice. But this can make it difficult to figure out if your video strategy is performing over time. It can also make it difficult to measure the effectiveness of multichannel video strategies.

Instead, choose several key performance indicators that correspond with your video goals. This list of matrics is a good place to start if you’re not sure where to start with tracking your video marketing.

12 Types of Marketing Videos

Before you begin filming, you need to decide what type of video you want to create. Check out this list to better understand your options.

1. Demo Videos

Demo videos showcase how your product works — whether that’s taking viewers on a tour of your software or unboxing and putting a physical product to the test.

Learn how to use video in each stage of the buyer’s journey.

2. Brand Videos

Brand videos are typically created as a part of a larger advertising campaign, showcasing the company’s vision, mission, or products and services.

The goal of brand videos is to build awareness around your company and to intrigue and attract your target audience.

3. Event Videos

Is your business hosting a conference, round table discussion, fundraiser, or another type of event? Produce a highlight reel or release interesting interviews and presentations from the gathering.

4. Expert Interviews

Capturing interviews with internal experts or thought leaders in your industry is a great way to build trust and authority with your target audience. Find the influencers in your industry and put these discussions in front of your audience.

The video above is more than just a surface-level interview, it’s a deep dive with industry experts offering concrete takeaways for viewers. Don’t be afraid to get tactical with your interviews — your audience will grow from your hard work.

5. Educational or How-To Videos

Instructional videos can teach your audience something new. These marketing videos can also build the foundational knowledge they’ll need to better understand your business and solutions. Your sales and service teams can use videos like this as they work with customers.

6. Explainer Videos

This type of video can help your audience better understand why they need your product or service. Many explainer videos focus on a fictional journey of the company’s core buyer persona who is struggling with a problem. This person overcomes the issue by adopting or buying the business’s solution.

7. Animated Videos

Apple created this animated video to share its carbon neutrality goal.

Animated videos can be a great format for hard-to-grasp concepts that need strong visuals or to explain an abstract service or product.

8. Case Study and Customer Testimonial Videos

Your prospects want to know that your product can solve their specific problem.

One of the best ways to prove this is by creating case study videos that feature your satisfied, loyal customers. These folks are your best advocates. Get them on camera describing their challenges and how your company helped solve them.

9. Live Videos

Live video gives your viewers a special, behind-the-scenes look at your company. It also draws longer streams and higher engagement rates.

According to Google in 2021, 85% of people have watched a live stream in the last year. And live-stream interviews, presentations, and events encourage viewers to comment with questions.

10. 360° & Virtual Reality Videos

With 360° videos, viewers “scroll” around to see content from every angle — as if they were physically standing within the content.

This spherical video style allows viewers to experience a location or event, like flying down a hill with Olympic skiers.

Virtual reality (VR) allows viewers to navigate and control their experience. These videos are usually viewed through devices like an Oculus Quest 2 or a Valve Index.

11. Augmented Reality (AR) Videos

AR videos add a digital layer to what you are watching.

For example, you can point your phone’s camera at your living room and AR would allow you to see how a couch would look in your space. The IKEA Place app is a great example of this.

12. Personalized Messages

Video can be a creative way to continue a conversation or respond to someone through email or text.

Use HubSpot Video Hosting or Loom to record yourself recapping an important meeting or giving personalized recommendations. These videos create a delightful, unique moment for think about the purpose of the music. Do you need background music or something with reayour prospects and can drive them deeper into the purchase journey.

Video Marketing for Social Media

Now that we’ve covered the biggest video hosting platforms, let’s drill down into best practices for social media.

Expect viewers to watch your videos without sound.

Did you know that Instagram was the first social channel to show silent, auto-playing videos? This type of video is popular on social media because it makes it easy for viewers to watch videos when they are in public.

Here are a few best practices you can use to make silent videos engaging:

Short videos are best.

The most popular videos on social media vary in length by platform. While some strategies call for a longer video, shoot your video in a way that makes it easy to break into more bite-sized pieces. This will help you get more traffic and engagement from your video marketing.

Grab attention fast.

When you’re posting to social media, your video content is competing with a lot of information on the screen. If your viewers are watching from their mobile devices, there’s even more competition. So, it’s a good idea to get into your content quickly and to make it clear what your video is about in the first 8-10 seconds.

Shoot video that works on many different screen sizes.

As you shoot your video, be sure to compose each shot for a range of screen dimensions and shapes.

For example, your audience can watch a widescreen video on their mobile phone while scrolling on Facebook or LinkedIn, but the same video might cut off important visual information if it’s posted as an Instagram story.

Follow best practices for each social media platform.

Facebook Video Best Practices

In 2016 Facebook emphasized video content with a dedicated video tab, and the platform’s focus on video has grown from there.

Using video on Facebook seems to give brands greater reach in the newsfeed. This is probably because they emphasize viewer engagement in their algorithm. And according to recent Biteable research, their video ad test got 480% more clicks than a still image. This shows that audiences are currently more engaged with videos on the platform.

Brand awareness videos that are light-hearted and entertaining tend to perform well on Facebook. They also offer a detailed best practices guide that outlines how to succeed with video on the platform. It includes recommended video length and priorities for mobile viewing.

Their goal is to better surface videos that are most relevant to the viewer. This means that creating the right content for your audience is more important than churning out videos to keep up with what’s popular.

It’s also a good idea to upload videos directly to Facebook because their algorithm considers a user’s previous video-related actions when determining what videos to show them on later visits.

Instagram Video Best Practices

Instagram’s latest strategy is prioritizing video and social selling. This makes it a perfect platform to launch your latest marketing video.

To impress viewers on Instagram, offer your viewers something they value. IG’s content best practices recommend videos that are consistent, original, and full of personality.

There are four different video formats on the platform:

Reels

Reels are 15-30 second videos that you can edit with in-platform tools including:

This IG video format also lets users add sound to their videos from an in-platform audio library.

Stories

Stories are 15-second videos, or 15-second sections of a longer video, that disappear after 24 hours.

You can also save Stories to your profile. Stories give brands a chance to post direct links that make it easier for people who see your products on Instagram to start shopping.

Instagram Video

Instagram video replaced IGTV in 2021. These videos can be as long as 60 minutes, which gives you a lot of room to experiment.

Instagram offers live video too.

Instagram is also the most popular social media platform for influencers. You may want to work on some collaborative videos if you want to make the most of Instagram for video.

Twitter Video Best Practices

Daily video views on Twitter increased 95% from 2020 to 2022.

Brevity is a core factor on this popular channel. So, when teasing a blog post or piece of content on Twitter, always keep your video short and to the point.

Short clips that are easy to consume tend to perform the best. According to Twitter, short means 6-15 seconds. They don’t recommend you make videos longer than that.

If you want to get a little more experimental with using video on Twitter, you can try making custom videos to engage with your audience. Personal, one-on-one response videos are a smart way to make your brand more human while building personal connections with your followers.

Some other recommendations from Twitter’s team include:

LinkedIn Video Best Practices

LinkedIn users love video and video has been a focus on the platform since 2017. This is a professional platform and users spend a lot of time networking and searching for jobs. Keep that focus in mind as you create videos for LinkedIn.

For example, if you have a time-saver or just learned something new that might help other people in your network, video is an effective medium for sharing that knowledge.

Industry news is another relevant topic on this platform. If you have thoughts on a recent announcement or news article, let people know what you’re thinking in a video.

And if your company has some news like a great recent hire, a video can offer a personable take that you can add to a press release.

If you’re looking for more inspiration, check out these ideas:

TikTok Video Best Practices

TikTok hit 1 billion monthly active users in 2022 and the most popular app in the U.S. in 2021. While this app started as a spot where Gen Z teens could learn the latest dances, it’s become a force for users of all ages.

Trending content with a high number of views gets priority with TikTok’s algorithm. Frequent posting, humor, and authenticity are key on this platform.

If you’re interested in advertising as well as organic posting, they have a helpful guide for top niches like gaming and ecommerce.

Pinterest Video Best Practices

Pinterest added video to their platform in 2016 and added live streaming in 2022. This app loves creativity, and they recently launched Creator awards to emphasize this focus.

If you’re not sure if Pinterest is the right platform for your audience, take another look. Product searches increased by 20x in 2020 on the platform, and 75% of surveyed users say they’re always shopping.

So, promote a new blog post, engage with your audience, or even drive viewers to a landing page with Pinterest videos.

To drive traffic on Pinterest, create videos that encourage viewers to act, whether it’s saving a pin, reading a blog, or buying a product. Don’t forget to include visual cues for your brand and to create consistent and visually stunning videos for your pins.

Live Video

Live features on social media let users post live video streams of what they’re doing at that very moment.

And live video is more popular than ever. According to Statista, live streaming is the video content of choice for over 30% of viewers.

Most social media platforms offer live video streaming, including Facebook and Instagram. To get the most out of live video, make sure you’re maintaining the same production values for your live video as your pre-recorded videos. High-quality live videos will set you apart from other videos on social media.

For example, If you’re recording live video footage on the go, keep in mind that background noise is easily picked up by microphones. You may want a more controlled environment if you’re recording a more serious or professional broadcast.

Here are a few more tips to make your live videos stand out.

Think about timing.

Keep in mind that your live video will be broadcast from the platform itself, so that’s mostly where you’ll be promoting your broadcasts. Do some research on your target audience to find out when they’re most engaged with your posts.

Even if some of your followers miss out, most apps 

will save your videos to the app by default. You can delete them manually if you want to but they’ll usually be available for viewing by your followers after your live stream ends.

Come up with a compelling title.

Your title should describe what your video is and why people should either tune in now or replay your stream later. Adding the word “exclusive” to your title lets users believe they’re seeing footage no one else has seen before. This can make your video more exciting for potential viewers, so they’re more likely to tune in.

Respond to comments live.

On many platforms, people who are watching your stream in real-time can comment and “like” the broadcast.

Other viewers can see these comments and the number of likes your video has. Acknowledge or respond to these comments on the live broadcast to encourage engagement. This makes the experience feel like more of a two-way conversation.

Experiment and keep an eye on your data.

Be sure to experiment with different ways of using live video and what types of content your audience likes most.

Most platforms will offer data that you can analyze to figure out what works.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

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10 YouTube Stats That Matter To Video Marketers

Posted April 28, 2023 No Comments

If you’re considering diving into the world of video marketing like many video marketers with the planet’s most popular company video-sharing social network, we’ve got all the hot numbers you need to inform your strategy right here.

YouTube user statistics

1. YouTube has 1.7 billion unique monthly visitors

In total, the site gets 14.3 billion visits per month: that’s more than Facebook, Wikipedia, Amazon and Instagram. Pop-u-lar!

2. 54% of YouTube users are male

For YouTube users over 18 years old, 46.1% identify as female and 53.9% identify as male.

This is a bit of a shift from just a couple of years ago (in 2020, 56% of YouTube users were male-identifying and 44% were female-identifying) so this could be a clue that we may be seeing more and more women are creating and consuming content on the platform in the years to come.

3. In the U.S., 62% of users access YouTube daily

Some even visit several times per day, according to Statista. Meanwhile, 92% of American users claimed to use the platform weekly and 98% say they access the site monthly.

4. Visitors spend an average of 19 minutes a day on YouTube

That’s a pretty generous chunk of time to be hanging out on a platform. Wanna capture some of those minutes for your own content? Here’s our guide to getting more views on YouTube and the ultimate breakdown of the current YouTube algorithm.

5. 99% of YouTube users also are on other social media platforms

Less than 1% of YouTube users aged 16-64 are unique to the platform.

The bottom line? Assume that your fans are also following you on Facebook, Instagram or TikTok and make sure you’re not repeating content or cross-posting: give ‘em something fresh!

Dig into our complete guide to YouTube marketing to start building a truly unique strategy for the platform.

YouTube usage statistics

6. YouTube is the world’s second-most visited website

With over 14 billion monthly visits, YouTube clocks in as one of the internet’s heaviest hitters, right after its parent company, Google. “YouTube” also happens to be the third most popular search term on Google.

7. 694,000 hours of video are streamed on YouTube each minute

That’s even more than Netflix, where users stream just 452,000 hours of video marketers.

8. 81% of internet users have used YouTube

So… basically everyone. Even if you’re not creating regular content on the site, it’s worth having a presence here on one of the world’s most popular digital hubs in some capacity.

Ready to build your brand on YouTube? Here’s how to increase your YouTube subscribers and promote your YouTube channel.

9. 22% of YouTube users are accessing the site via mobile

While the majority of YouTube’s audience is watching video marketers via their computer, a big chunk of users are coming to the platform via their phones. Marketers would be wise to make sure content is optimized for a great viewing experience on even the tiniest of screens.

10. Mobile users visit twice as many pages on YouTube as desktop users

Score another one for the mobile crew. With an average of 4.63 pages visited via the YouTube app versus only 2.84 pages per visit on the desktop, mobile users clearly are lingerers who can’t get enough of that ‘Tube.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

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Videography Algorithm Updates For Social Platforms

Posted April 7, 2023 No Comments

Are you worried that your marketing content will suffer even worse reach and engagement than it did in 2022? You’re not alone. 80% of social media videography/video marketers say that their top strategy is to increase engagement across all channels.

Don’t fret — In this blog post, we analyze the different algorithms for all the major platforms in 2023 (Facebook, Instagram, Linkedin, Twitter, TikTok, Pinterest and YouTube) and we provide actionable tips on how to get the algorithm to work for you, instead of against you.

We’ll be keeping this article updated all year with news, tips, and tricks to help you master organic reach in 2023 and beyond.

Paid social media traffic is critical for many businesses and brands, but organic traffic is the white whale: it’s free, fosters loyalty, and builds community. Since you spend so much time on your content, you want as much free reach as you can get.

What are social media algorithms?

A social media algorithm is an automated calculation that decides which social media posts make it to the top of your feed and which don’t. In that sense, the social media algorithm actually makes sure you only see posts that would interest you at the top of your page.

Overall, the top factors in most social media algorithms in 2023 are:

Let’s dive into the social media algorithms of 2023!

1. Facebook Algorithm

With 2.5 billion active monthly users, Facebook is still the top social media platform in terms of users. However, this social media giant takes a lot of heat from businesses because of how difficult it is to get organic reach with a business page (versus a regular user profile).

Let’s look at how business-related content can make it into users’ organic social media feeds without utilizing a business page to post content.

Posts by users’ friends in groups show up far more often in the newsfeed than ever before. You can build up friendships and a following to discuss business, right from your personal account.

How the Facebook algorithm works

Here are some of the defining factors of this social media algorithm:

Updates for 2022 & 2023

The most significant updates for 2022 & 2023:

Tips for winning on Facebook in 2023

Here are some ways to get the Facebook algorithm on your side in 2023 (aside from running paid ads).

2. Instagram Algorithm

When it comes to engagement, Instagram is light-years ahead of Facebook. Brands’ content on Instagram gets a 1.6% engagement rate. Let’s take a look at how business owners utilize Instagram.

In these examples, a fitness coach asks her audience for shopping decision advice, and a marketing education site offers a mini-tutorial in a carousel post.

How this social media algorithm works

The Instagram algorithm has the following characteristics:

Updates for 2022 & 2023

While there’s always a concern that Instagram will start to downgrade content from business profiles, there’s still evidence of this being true. In 2023, even more users see content by profiles that they don’t follow (not in the Discover tab but their main feed). To increase your chances of that happening, focus on getting engagement from your core followers.

Instagram has announced on what basis they decide whether they recommend your content or not. The most important points are:

Also, Instagram has enrolled Reels, their very own version of TikTok. Some Instagram accounts have exploded since using this new feature, so it may be worthwhile to invest some time in this type of content.

Tips for winning on Instagram in 2023

How can you master one of the most challenging social media algorithms in 2023? Let’s see:

4. Twitter Algorithm

With 330 million monthly active users and 152 million daily active users, you can’t completely ignore Twitter. Twitter is still vital in the B2B space.

If you’re not sure if it’s worth your time, spend some time there — check out competitors, other companies, and popular hashtags — to see if your target audience is active on Twitter and what type of posts tend to perform well in your industry.

Let’s take a look at some example posts that will score well given the social media algorithms in 2023.

Getting retweets is still one of the best ways to increase your reach on Twitter.

Creating highly visual content on Twitter matters now more than ever.

Same goes for Twitter threads. A thread on Twitter is a series of connected Tweets, used to provide additional context and information on a given topic. This is what they look like on Twitter:

How Twitter’s social media algorithm works

Of all the social media algorithms, Twitter factors in recency more than any other. But there are other characteristics too.

Updates for 2022 & 2023

Twitter will continue to prioritize tweets with high engagement and recent tweets, so volume and frequency still matter on this platform.

We’ve also seen higher engagement rates when:

Tips for winning on Twitter in 2023

5. TikTok Algorithm

Let’s start by setting the record straight. TikTok really isn’t about dances anymore (if it ever was). If you provide value, the platform is a goldmine to foster brand awareness.

When it comes to TikTok, hashtags and posting time will not matter. The only thing that matters to the TikTok algorithm are watch time metrics. Essentially, if you want to influence your watch time metrics, it all boils down to how good and qualitative your video is.

Great and engaging videos will garner longer watch time and will therefore end up on people’s ‘For You’ pages. This For You Page is a highly personalized feed unique to each user.

The TikTok algorithm is hyper-skilled in picking up the likes and dislikes of its viewers based on how you interacted with other videos previously. The platform continues to show highly targeted and relatable videos the more time you spend on TikTok.

How TikTok’s social media algorithm works

When you post a video on TikTok, it is first shown to and tested with a few hundred viewers. Do the viewers get bored and scroll to the next video, do they watch your video until the end, or even, watch it multiple times?

After your video performed well in the first round, TikTok will continue to test it with larger audiences. If your video performs well on all or most fronts, it is pushed to the For You page. The following about its algorithm has been revealed by TikTok:

A strong indicator of interest, such as whether a user finishes watching a longer video from beginning to end, would receive greater weight than a weak indicator, such as whether the video’s viewer and creator are both in the same country.

These factors, in this particular order, decide how much your video will be shown:

Tips for winning on TikTok in 2023

7. YouTube Algorithm

While YouTube is still somewhat underutilized in the B2B space, it’s still an important platform. 73% of all adults in the US use YouTube.

The YouTube algorithm is notoriously tricky, and there are several ways that it shows users’ content.

One of the most common ones is after you watch something, you’re shown a related video to that topic or by the same content creator.

How this social media algorithm works

YouTube is complicated. And it’s one of those social media algorithms in 2023 that stays complicated too. It has the following features:

Like Pinterest, YouTube also has an algorithm, which means that SEO-optimizing your YouTube content is essential.

Updates for 2022 & 2023

The YouTube algorithm will continue to factor in a user’s likelihood of engaging with your channel and the type of content you post. In 2023, your relationship with your subscribers will be far more critical than your number of subscribers. Make sure that your subscribers understand the theme of your channel and know what to expect from you.

Tips for winning on YouTube in 2023

These were the social media algorithms 2023 updates!

Ready to take your social media management to the next level? With StoryChief you can automate and analyze all your social media accounts, so you can focus on creating great content. We support scheduling to Facebook, Twitter, Linkedin, Instagram (Reels), TikTok, Pinterest and many more.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

Important Tik Tok Stats Video Marketers Should Know

Posted March 20, 2023 No Comments
video marketers
marketing content

While many still think of it as a Gen Z platform for dance challenges, TikTok has grown to encompass every kind of marketing content and community. And with the launch of in-app shopping in 2021, it’s become even more essential to brands looking to connect directly with customers.According to the TikTok’s What’s Next Report 2022, 88% of users report that music is critical to the TikTok experience. Maybe that’s why 93% of top performing video marketers use audio.

1. TikTok was the most downloaded app of 2021, with 656 million downloads

That’s over 100 million downloads more than the runner-up, Instagram, which was downloaded 545 million times last year.

It’s also the third year in a row that TikTok has held the number-one spot. It was downloaded 693 million times in 2019 and 850 million times in 2020. Like many apps on the most-downloaded list, it experienced a major drop in worldwide downloads from the previous year, but held onto its top ranking.

According to Apptopia, TikTok was also the number-one download in the United States, with 94 million downloads in 2021— a 6% increase over 2020.

TikTok also continued its streak as the top-grossing app, surpassing $2.5 billion dollars in consumer spending in 2021.

2. TikTok has been downloaded more than 3 billion times

TikTok hit three billion downloads in July 2021. That’s even more impressive when you realize that they reached two billion downloads less than a year before.

It’s also the first non-Facebook app to reach 3 billion downloads. Since January 2014, the only other apps to do so are Facebook, Messenger, Instagram and WhatsApp.

And even though it launched in 2016, TikTok is the seventh-most downloaded app of the 2010’s.

3. TikTok is the 6th most-used social platform in the world

It ranks just behind Facebook, YouTube, WhatsApp, Instagram, and WeChat. Since 2021, it’s surpassed Facebook Messenger to move into 6th place.

However, there’s another way to look at these rankings. The Chinese version of TikTok is called Douyin, which is number eight on this list. Douyin is actually the original app launched by parent company ByteDance in September 2016, who rolled out TikTok for international audiences in 2017. There are small differences between the two apps, but they look and function almost the same way.

Douyin boasts 600 million daily active users (most apps use monthly figures). When the two apps are combined, they reach fourth place on this list, ahead of Instagram and WeChat.

4. US adults have mixed opinions on TikTok

TikTok is not without its detractors: in the US, 34% of adults hold unfavorable opinions of the app, compared to 37% who have favorable views. This is more controversial than other platforms: Instagram is viewed favorably by 50% of adults and unfavorably by 24%. Facebook is viewed favorably by 55% and unfavorably by 39%.

This varies by age, naturally. Fifty-nine percent of 18- to 34-year-olds view TikTok favorably, compared to 40% of 35- to 44-year-olds and 31% of 45- to 64-year-olds. Generally speaking, older demographics are more skeptical of the platform compared to younger ones.

This caution may reflect the platform’s history with disturbing content. In December 2021, a viral hoax about school violence spread rapidly across TikTok, alarming parents and children. Other hoaxes and harmful content, like videos promoting rapid weight loss, have proliferated on the platform and drawn criticism.

In response, TikTok announced updates to their Community Guidelines in February 2022 to improve safety. They’ve committed to removing dangerous content from the platform, with particular attention to content promoting hateful ideologies, eating disorders, violence, or self-harm.

TikTok user stats

5. TikTok has over one billion monthly active users.

It’s an understatement to say TikTok is growing rapidly. Eight new users join TikTok every second, with an average of 650,000 new users joining daily. NBD, just the entire population of Helsinki signing up each day.

Those numbers add up fast. In September 2021, TikTok’s parent company ByteDance reported that they had hit the one billion mark— a 45% increase since July 2020. Compared to Facebook and YouTube, which both took eight years to hit a billion users, TikTok made it in just five years. What’s more, TikTok is expected to reach 1.5 billion users by the end of 2022.

6. TikTok users are active on other social media platforms

Social media users are active on multiple platforms: those between the ages of 18 and 34 are using 8 platforms every month. TikTok users are no different, with 99.9% reporting that they’re using other platforms.

You’re most likely to find TikTok users on Facebook (84.6% overlap), Instagram (83.9% overlap), and YouTube (80.5% overlap).

7. TikTok is now more popular than Instagram among Gen Z users in the US

TikTok has now surpassed Instagram for popularity among Gen Z users (born between 1997 and 2012) in the United States, with 37.3 million to Instagram’s 33.3 million.

But TikTok is also making big gains in other age demographics: in the first quarter of 2021, 36% of TikTok users were between 35 and 54 years old, compared to 26% in 2020.

While Snapchat is still more popular than Instagram and TikTok among Gen Z, by 2025 all three apps are expected to have roughly the same number of users.

8. TikTok’s user base skews female

Worldwide, TikTok’s user base is 57% female. That figure rises to 61% for TikTok users in the US.

While TikTok’s user base is increasingly diverse, it’s still true that the brands hoping to reach younger female audiences will likely see the best results.

9. No user demographic prefers TikTok as its favorite app

Interestingly, only 4.3% of internet users named TikTok as their favorite social media platform. That’s less than a third as many users as those who favored Instagram (14.8%) or Facebook (14.5%).

Video marketers love this app. And despite TikTok’s reputation for dominating the Gen Z market, it doesn’t rank as the top choice for younger users. Users between the ages of 16 and 24 rank Instagram as their top choice: 22.8% of males, and 25.6% of females. Only 8.9% of female users in this age demographic selected TikTok as their top choice, and just 5.4% of males.

TikTok usage statistics

10. Android users spend 19.6 hours per month on TikTok

That’s a 47% increase in time spent on the app compared to 2020, when Android users were spending 13.3 hours each month.

In terms of time spent, TikTok is tied for second place with Facebook. YouTube is still in the top position, holding users’ interest for an average of 23.7 hours each month.

Usage varies by country. UK users spend the most time on TikTok, with an average of 27.3 hours. Those in the US spend an average of 25.6 hours per month on TikTok, slightly more than Canadian users, who spend 22.6 hours each month.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

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