Posts Tagged‘modus’

video production video files videographer

20 Simple Ways To Easily Share Video Files Online

Posted August 9, 2023 No Comments

Online video sharing isn’t as difficult as it used to be a few years back. And that’s because creatives and content creators now have tools they can leverage to share video files online.

Still, many are stuck sitting in front of their screens, waiting for the attachment to upload emails. But it doesn’t have to be that way.

So if you’re looking for the best way to send a video to someone, you’ve just hit the jackpot.

We will be exploring 20 different but straightforward ways to share video files online. Say goodbye to long waiting hours and outdated tools – the video-sharing future is here, and it’s fantastic!

Before we dive into the list of tools you can use, here’s a necessary clarification.

We understand that every individual, brand, or agency has different requirements. You might be looking to share videos with your friends or perhaps send movies online free to your family or colleague. It’s also possible that you want to share videos with clients or build your database on social media.

In any case, these tools are well-equipped to cater to your unique needs. In fact, we will be discussing and exploring what each tool offers. From features and benefits to even the storage space, we will break down all significant aspects so you can make the best choice for your business or yourself.

Time to stop searching for how to share videos on the internet. Let’s look at the 18 tools that will help you amp up your productivity if you’re a business owner or freelancer. Simultaneously, make life easier for you by straightforward video sharing with friends without hours of waiting, glitches, and re-uploading.

1. GoVisually

Sharing and reviewing video files online used to be a mess. You’d likely get stuck in the loop of endless revisions and chaotic email threads. But no more, because with the #1 video sharing and proofing platform online, you can share video files all around, everywhere from anywhere.

GoVisually delivers video faster by capturing feedback and approvals on video content. The best part? You can invite as many people to review and comment on your work as you want.

You can share video files online in 3 simple ways:

Upload your video assets.
Invite reviewers and get your video files approved.
Deliver the final video and share it with your people.

Key Features

You can visually annotate and comment on video files.
Supports MP4, MOV, GIF, PNG, JPG, PSD, and PDF files.
You can comment anywhere on the video and make revisions quick and precisely.
You can also tag people to let them know about specific changes.
Attach files to the comments to make it even easier.
Encrypted media files and protected content.
Download GoVisually’s mobile application to work on the go.
Control who views and downloads your video files.
Great for managing remote video production teams.

Pricing

The subscription is set at $20 per month for freelancers or solo players, billed annually. However, for bigger teams, it starts at $10/user per month.

2. Google Drive

We all use emails for work collaboration. In fact, their use has just increased with the revival of remote work culture. And most of us rely on Gmail to get our daily emails back and forth.

Google Drive is associated with Gmail. However, you don’t have to use the mail account to have drive storage. In fact, it has more than 800 million users, making it a much needed and useful system for sharing videos online.

Key Features

If you’re a private user, you will have up to 15GB of free storage space.
The plus point of using it with a Gmail account is that you’ll have access to other Gmail software, too, such as Docs, Forms, or Sheets.
The interface is straightforward to use.
You can create as many folders as you want and categorize your video files.

Pricing

You can also purchase more storage space that starts from 100GB for $1.99.

However, there are other paid versions for Google Drive too. For instance, the Google Workspace is more commonly used for business enterprises and big companies. If you happen to be one, your pricing plan will start at $6/user per month. The cloud storage for each user will be up to 30GB.

Moreover, if you want even more storage space for your team, you can go up to $299.99 per month subscription for 30TB. But we’d suggest you do that only if you’re a big enterprise with endless video sharing or storage needs.

3. YouTube

If there’s one video sharing site in the world that has taken everyone by the storm, it has to be YouTube. It s one of the most popular and widely used platforms for video sharing.

In fact, it has also given birth and rise to actual career options like becoming a YouTuber or Content Creator. So in a way, it’s a two-way street to be happy; video sharing and viewing videos online for educational and entertainment purposes.

Key Features

Free unlimited storage.
It’s completely free for everyone to use!
You can upload as many videos as you want. In fact, you can also view videos from other people.
You can set your videos to private or public mode.
YouTube can also be used as a career option if you want to become a digital content creator.
It accepts a variety of video formats.
The platform also adjusts streaming options depending on the video quality.
You can also embed YouTube videos in your blogs and websites for increased reach.

4. Vimeo

If you’re looking for a video player or video sharing site with no Ads, Vimeo would be a great choice. The best part? You can even use it on your mobile.

The platform is very much like YouTube. You can even run commercial videos or create video content for other people to view and enjoy. However, it is more widely used by professional video creators and editors to showcase their portfolio.

It would help if you kept in mind that you’ll have to pay a fee to host your videos because the platform doesn’t run any Ads.

Key Features

Free storage of up to 500MB per week.
Great for creating an online video portfolio.
Check who can see your videos with privacy controls.
No Ads – only pure video content as per your liking.
You can use Vimeo to run commercial or short video content.

Pricing

If you’re using the free basic account, you will receive up to 500MB per week as storage space. This makes it up to 5GB of storage space per month. However, if you’re a professional video creator or a video production company and media house with more storage needs, you should opt for paid plans.

The paid plans vary as per your requirements. But they start at $7 per month and can go up to $75 per month.

5. VideoSprout

Looking for a clean interface to share videos online with your friends? Video Sprout has got you covered! The only drawback is that while it’s a great platform for small files, it may not be an ideal choice to share big video files.

Key Features

Great for sharing private videos among friends and groups.
Your video files are encrypted and protected.
Only you can grant access to your videos – keeping your privacy secured.
Customizable features are available.

Pricing

The free account offers 100MB of storage space and gets you up to 500 views a month.

6. Dropbox

If you’ve ever had to send big video files to your friends, you’d probably know about Dropbox. However, the best part about Dropbox is that it isn’t only for video file storage. It’s a basic file storage cloud service where you can keep your data.

Source: Dropbox

Key Features

Free storage for up to 2GB worth of data
The interface is quite simple and easy to use. It’s very much similar to a desktop computer that most of us have used and are familiar with.
You can categorize your work for ease of use. Each category can contain folders and sub-folders as per your liking. This means no more messy and cluttered screen. You can easily sort out your video files and share them easily as well.
Folders or files can be shared easily with other people. You can either share them with a player or a back-room team.
Unlimited video sharing.
Dropbox also gives you an extra 500MB of free storage that can go up to 16GB. Wondering how? Simple. Invite other people to join Dropbox, and you’ll be good to go!

Pricing

The software is free to use for all. However, the free storage is only up to 2GB or can be increased if you invite other people to join.

The paid tier is also available for all customers using Dropbox for video file sharing. But that depends on your use case. Dropbox offers different storage and pricing structures for family use, freelancer use, professional and enterprise use.

The professional package starts at 2,000 GB for $11.99 per month.

7. WeTransfer

If you’re a professional editor or filmmaker, you should probably start using WeTransfer. Not only it allows you to send large video files of up to 2GB, but it’s also a completely free way to share videos online.

Sending big files to your friends and clients had never been easier. We Transfer allows you to do it quickly, easily, and seamlessly with just a shared link. However, We Transfer is more suitable for one-off video sharing.

Key Features

You can send large files of up to 2GB at a time.
You can also use existing templates to create quick presentations for your video files.
The Collect feature in We Transfer allows you to save inspirational content as you go along. This content can later be used as part of your video creation process.

Pricing

Everyone can use We Transfer for free by simply going to the portal. You upload your video file, get the sharing link, and tada! All done.

However, we’d advise you to sign-up for the service before you start using it. That’s because if you don’t sign-up, your media won’t be encrypted or password protected. The paid plan starts from $12 per month or $120 if you opt for the annual subscription.

So make sure that you protect your privacy as well while sharing videos online.

8. One Drive

For those of you who use Microsoft for emails and collaboration, you’d probably be aware of one drive. It is a video-sharing platform that is integrated with the Microsoft ecosystem, just like Google Drive.

Key Features

You receive free storage of up to 15GB.
If you’re using it with Microsoft, you’ll get access to many existing office packages.
One Drive also offers a special bonus if you invite other people to use the platform. You can receive 500MB for every accepted invitation that can go up to 5GB. So basically, share videos and invite more people to do that. How fun!
There’s another exclusive feature that One Drive offers for increased storage space. If you activate your camera roll backup, you can earn extra storage space of up to 3GB.
Activating your camera roll backup also helps you save video files to One Drive automatically.

Pricing

The basic storage space is free for all to use. However, if you need more storage space to save and share more videos, you can upgrade your plan. It starts from $1.99 per month for 100GB and $3.99 per month for 200GB.

9. Transfer Now

TransferNow is another platform that makes your video sharing experience easier. With cutting-edge algorithms, the software allows a quick and secure method for you to transfer your files.

Whether it is high-quality photos or long videos, TransferNow enables you to seamlessly share videos with your friends, co-workers, and family.

Key Features

You can transfer big files of up to 20GB.
It is available on all devices, including laptops, tablets, and smartphones.
The additional features include 50 recipients per transfer, a transfer manager, an address book, contact lists, customization.
It comes with media encryption, keeping all your video files safe and protected.

Pricing

With TransferNow, there is a little for everyone! The platform offers three distinct plans that will cater to everyone – from people who don’t want to spend too much on a video sharing platform to the ones who want to invest in a reliable tool.

10. Jumpshare

Up next on our list is Jumpshare. Jumpshare is another platform that will allow you to share your work in less time and with less hassle.

At Jumpshare, your work will become shareable through the use of shareable links. Essentially, the software combines everything from screenshot capture to video recording to actual file-sharing! It is incredibly convenient, which is why more than 1 million people use Jumpshare to make their digital tasks easier.

Key Features

It gives you an easy drag/drop way of uploading.
You will be able to access instant sharing through a shareable link.
It gives you access to the preview of over 200 file formats.
You can capture high-resolution screenshots and then edit them with annotations and other markups.
You can record gifs and videos along with drawing features.
It allows real-time tracking.
It enables collaboration between you and your team.

Pricing

Jumpshare offers you three plans to choose from. So, regardless of who you are, if you are someone who is looking for the best way to send a video to someone, Jumpshare is the option to look into. Moreover, you have the option to either be billed monthly or annually (you save 17% if you choose to be billed annually!).

The three plans are:

Basic: $0

Plus: $8.5 per month

Business: $12.50 per user per month. For more information on what each of these plans includes (hint: it’s quite a lot!), visit this page.

11. Facebook

Facebook, quite truly, needs no introduction whatsoever! It is a staple social-media platform and is a huge part of all of our lives. However, did you know that it is one of the best video-sharing platforms as well? Yes, that’s right! You don’t have to go to the ends of the Earth to find a solution to “how to share video files easily” – you can find that in Facebook itself.

Facebook allows us to share videos of almost any length with our friends, family, and colleagues. No matter your video’s nature, you can easily upload it on Facebook and share it with your desired audience.

Key Features

You can easily upload videos of any length.
It’s easy to share videos from other sources via the share better.
You can share video ads and boost your business performance.
You can control who views your videos through customizable privacy.

Pricing

Facebook is free to use, which is and probably has always been the best thing about it. If you’re opting for marketing or advertising through video on Facebook, then there will be charges depending on your campaign – but otherwise, the platform, like always, is free to use for everyone.

12. Instagram

Quite similarly to Facebook, Instagram is also a major part of our day to day interactions. It allows us to stay connected with each other. However, have you noticed that Instagram also allows us to share video content with literally no hassle involved?

Whether it’s an IGTV video, Reels, or a video on your story -Instagram makes it possible for you to share your content with just a click.

Key Features

You can share a video of up to 60 seconds with your followers in a regular Instagram Video post.
You can make a live video and interact with your followers in real-time.
Instagram TV allows you to make IGTV videos that allow you to share videos that are up to an hour-long.
The Stories feature allows you to share tit-bit content that vanishes in 24 hours.
The Instagram Reels feature lets you record and edit 15-second multi-clip videos with audio, effects, and new creative tools.

Pricing

Of course, Instagram is free to use! The only time you have to pay is if you choose to sponsor your post as an ad, and the cost of that will vary, but other than that, there is money involved in sharing your content.

13. iCloud

iCloud is Apple’s file storage and syncing service. It is mainly linked to Apple devices, but you can access it on a web browser as well. It allows you to automatically sync all your files on all your devices, including iOS devices, Macs, and Windows Pcs.

However, the service does not extend to Android and may not be your ultimate solution to sharing videos on the Internet.

Key Features

Compatible with Mac, Windows PC, and other iOS devices.
It comes with saved safari tabs.
Mobile-friendly interface.
It comes with an iCloud keychain.
It provides saved browser bookmarks.
Comes with 5GB worth of free storage.

Pricing

The starting point for iCloud is free 5GB worth of space. However, if you aren’t using an Apple device, then you only get 1GB free. With the paid accounts, the pricing plan starts at 99 cents per month and allows you to access 50GB. Then, for $2.99, you get 200GB, whereas, for $9.99, you get a whopping 2TB!

14. Box

Remote work has been on the rise since the pandemic. If you happen to be a video production company or media house operating remotely and need a video sharing platform, Box might be the ideal choice for you.

The layout is simple, and easy to share video files online. In fact, you can even use it for personal use or storage purposes.

Key Features

Customer service is available 24/7 with helpful tips and suggestions to resolve any issue.
Customized plans available to suit your budget and requirements.
You can easily share video files with your contacts or within groups.
Control and define who can access your video and watch it.
It works great for big teams and remote work as it allows you to send bulk invites.
All users can be easily categorized into groups for easy management.

Pricing

You can start it free with a 10GB storage space or upgrade it to 100GB storage for $11.50 per month.

However, if you’re looking for a business plan, best check out Box’s pricing structure. They have several usage and storage plans starting from $5/user per month and going up to $35/user per month. So pick the one that best matches your needs and company requirements.

15. MEGA

Mega is one of the newest but hottest video file sharing hosting service by a New-Zealand based company. It offers a wide range of pricing structures for everyone – freelancers, startups, and even big enterprises.

Key Features

End-to-end encrypted service
Privacy features such as password encryption to ensure that your videos and privacy are protected.
An encrypted backup feature that saves you from losing any data.
Set who gets to watch your videos online.
Collaborate with remote teams through real-time editing features.

Pricing

MEGA offers quite a great variety of pricing packages. They have several categories for individuals as well as businesses. You can check out their detailed pricing structure to get yourself acquainted with the best plan for online video sharing.

16. SugarSync

We bet you haven’t heard of a cooler name for a video sharing platform. And it’s not just the name, the video-sharing platform, SugarSync, is great for syncing and integrating. It is a cloud storage platform that can easily be synced with any folder on your computer.

Key Features

It can easily be integrated with computer folders.
Easy backup for all video files.
The versioning feature allows you to undo unwanted file changes. This prevents you from going back to square one.
Excellent video-sharing speed. It essentially allows you to upload videos faster.

Pricing

You can start with a 30-day free trial. If you still like the software at the end of the free trial, you’ll have to sign-up for more storage space.

The most basic plan includes 100GB storage space for $7.49 per month. However, if you want to use it for your professional team, you should probably get the business package for 3 users, priced at $55 per month.

17. Yandex Disk

Yandex Disk is yet another video sharing and storage platform. It’s a cloud-based service that operates well on mobile devices too.

Key Features

You can stream videos and music through Yandex Disk.
Just like any other cloud service, it has great storage and video sharing features.
Mobile-friendly interface. You can share and view videos on the go!
You can also download the desktop version for ease of use and accessibility.
Simple and well-designed layout of the software.
Password protection feature that limits permission on video sharing and viewing.

Pricing

The free version for the software has up to 10GB of storage space. However, if you want more space, you can sign up for the paid version that offers 1TB storage space for $10 per month.

18. Media Fire

MediaFire is an effortless and straightforward file hosting and cloud storage service. The specialty it has to offer is that it can share pretty big files (20GB worth of storage). Moreover, it allows you to have 10GB worth of free storage.

Key Features

Share your content through email, link, or social networks.
Store and share any file type.
You can store your files as much as you like.
Get access to all your important files, even on the go.

Pricing

The three plans offered by MediaShare are:

Basic: It is free and offers up to 10GB of storage space.

Pro: Offers 1TB storage space starting from $3.75 per month.

Business: Storage space up to 100TB with $40 per month.

19. TikTok

TikTok, the app that has literally taken the world by storm, is another platform that makes video – sharing as easy as you can imagine. It has over 800 million monthly active users that make video content using the app and then share it with their respective audiences. Quite frankly, TikTok has become the best way to send a video to someone!

The bite-sized videos that TikTok allows you to have become a phenomenon that nobody can keep away from. It’s mainly because it takes user experience and convenience to the next levels.

Key Features

It allows you to record and upload videos easily.
Edit your video content using the numerous tools available.
Live stream your content and interact with your audience in real-time.
React to other people’s content and share it.
Easily download the content available.
Your content will have your username as a watermark.
TikTok makes sharing your video across multiple platforms quite straight-forward.
You can add different sounds to your TikTok video content (hence the lip-sync trend!)

Pricing

TikTok is completely free to download and use, and hence is the fool-proof way of sharing video files online, free of cost!

20. TransferXL

TransferXL is another platform that specializes in the seamless sharing of bigger video files. It gives you the daily limit of 10 GB in the free version, and for this, there is no sign in required. Moreover, the TransferXL also provides client-side encryption, enabling us to make sure that the sharing process is safer.

Key Features

Send files for free.
You can send files up to 100GB.
The online file transfer is encrypted and secure.
Track your file transfers.
Send high-resolution video files.

Pricing

The three plans offered by TransferXL are as follows:

Free with Account offers 5GB storage space.

Pro account starts at $9.99 per month and offers 25GB max transfer.

The enterprise package is charged at $39.99 per month and offers a 100GB max transfer.

The Three Step Guide To Video Marketing

Posted June 4, 2023 No Comments

If you’re looking for a video marketing guide, you’re not alone. 79% of video marketers who aren’t using video content plan to build a video strategy in 2022. And 99% of those who already use video are planning to use it more.

There’s no strategy like video marketing for educating, generating leads, and converting customers.

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. So what do you think you know about video marketing, and what do you want to learn?

Video production is more cost-effective and easier to accomplish than ever. Today you can shoot in high-quality, 4K video, even with your smartphone.

But between strategy, equipment, and editing software, video marketing is still pretty complicated. Keep reading to learn everything you need to know about video marketing strategy or use the links below to jump to a specific section.

Video Marketing

Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.

How to Create a Video Marketing Strategy

1. Choose your target audience and find out where they spend their time.

The popularity of video and user-generated video content means that you need to target a specific audience with each video. If you don’t already have strong buyer personas, start creating them now. If you already have a set of buyer personas, make sure to update your personas to include the most recent video research.

2. Connect with stakeholders to align on a plan for the video.

There are typically a lot of players when making a video. How can you ensure they’re all aligned?

Create a questionnaire using Google Forms or SurveyMonkey and pass it along to the stakeholders of the project. This way, you can ask the same questions of everyone and keep their responses in one place.

At this stage, it’s important to agree on a clear set of goals. Is your video marketing to increase brand awareness? Sell more event tickets? Launch a new product? What do you want your audience to do after watching the video?

3. Set a timeline and budget for your video.

Think of video as a shorter, quicker, and less expensive version of your favorite film. While a video needs fewer resources to succeed, it can still be a time-consuming and expensive process. You can save time and money with planning and project management.

Create a clear timeline for every step of the process and plan for occasional delays. Even a small video production relies on the skills of many different people. So, you want to make sure that even with unexpected challenges and changes you can still deliver your video on time.

4. Choose the best platform to distribute your video.

Before you start making your video, think about where you’re going to broadcast it. YouTube SEO is becoming as important as website SEO. source Think about what people on that platform are looking for. You’ll also want to consider:

While videos are often used for advertising, a video doesn’t just promote itself. Some platforms have built-in vehicles for promotion, while others will need you to put in some time and effort to get more eyes on your video content. This list of video platforms can help you decide what platform is best for your video campaign.

5. Develop messaging and choose the right types of video for your personas.

It’s important to communicate a message with your videos. If you’re not sure where to start, use one of these examples of marketing videos to inspire your video strategy. If you’re not sure what kind of message is best for customers at different stages in the buyer journey, align your video messages with the flywheel.

With your budget, skills, and resources in mind, think about the creative roadblocks that might arise. Do you need a designer to create lower third graphics? Are you going to create an animated video or a live-action video?

6. Decide which metrics you want to track and how you will measure success.

Before you dive into production, you need to define your video goals and find the best metrics to help you understand whether you’ve accomplished those goals.

You can default to using the metrics available in your platform of choice. But this can make it difficult to figure out if your video strategy is performing over time. It can also make it difficult to measure the effectiveness of multichannel video strategies.

Instead, choose several key performance indicators that correspond with your video goals. This list of matrics is a good place to start if you’re not sure where to start with tracking your video marketing.

12 Types of Marketing Videos

Before you begin filming, you need to decide what type of video you want to create. Check out this list to better understand your options.

1. Demo Videos

Demo videos showcase how your product works — whether that’s taking viewers on a tour of your software or unboxing and putting a physical product to the test.

Learn how to use video in each stage of the buyer’s journey.

2. Brand Videos

Brand videos are typically created as a part of a larger advertising campaign, showcasing the company’s vision, mission, or products and services.

The goal of brand videos is to build awareness around your company and to intrigue and attract your target audience.

3. Event Videos

Is your business hosting a conference, round table discussion, fundraiser, or another type of event? Produce a highlight reel or release interesting interviews and presentations from the gathering.

4. Expert Interviews

Capturing interviews with internal experts or thought leaders in your industry is a great way to build trust and authority with your target audience. Find the influencers in your industry and put these discussions in front of your audience.

The video above is more than just a surface-level interview, it’s a deep dive with industry experts offering concrete takeaways for viewers. Don’t be afraid to get tactical with your interviews — your audience will grow from your hard work.

5. Educational or How-To Videos

Instructional videos can teach your audience something new. These marketing videos can also build the foundational knowledge they’ll need to better understand your business and solutions. Your sales and service teams can use videos like this as they work with customers.

6. Explainer Videos

This type of video can help your audience better understand why they need your product or service. Many explainer videos focus on a fictional journey of the company’s core buyer persona who is struggling with a problem. This person overcomes the issue by adopting or buying the business’s solution.

7. Animated Videos

Apple created this animated video to share its carbon neutrality goal.

Animated videos can be a great format for hard-to-grasp concepts that need strong visuals or to explain an abstract service or product.

8. Case Study and Customer Testimonial Videos

Your prospects want to know that your product can solve their specific problem.

One of the best ways to prove this is by creating case study videos that feature your satisfied, loyal customers. These folks are your best advocates. Get them on camera describing their challenges and how your company helped solve them.

9. Live Videos

Live video gives your viewers a special, behind-the-scenes look at your company. It also draws longer streams and higher engagement rates.

According to Google in 2021, 85% of people have watched a live stream in the last year. And live-stream interviews, presentations, and events encourage viewers to comment with questions.

10. 360° & Virtual Reality Videos

With 360° videos, viewers “scroll” around to see content from every angle — as if they were physically standing within the content.

This spherical video style allows viewers to experience a location or event, like flying down a hill with Olympic skiers.

Virtual reality (VR) allows viewers to navigate and control their experience. These videos are usually viewed through devices like an Oculus Quest 2 or a Valve Index.

11. Augmented Reality (AR) Videos

AR videos add a digital layer to what you are watching.

For example, you can point your phone’s camera at your living room and AR would allow you to see how a couch would look in your space. The IKEA Place app is a great example of this.

12. Personalized Messages

Video can be a creative way to continue a conversation or respond to someone through email or text.

Use HubSpot Video Hosting or Loom to record yourself recapping an important meeting or giving personalized recommendations. These videos create a delightful, unique moment for think about the purpose of the music. Do you need background music or something with reayour prospects and can drive them deeper into the purchase journey.

Now that we’ve covered the biggest video hosting platforms, let’s drill down into best practices for social media.

Expect viewers to watch your videos without sound.

Did you know that Instagram was the first social channel to show silent, auto-playing videos? This type of video is popular on social media because it makes it easy for viewers to watch videos when they are in public.

Here are a few best practices you can use to make silent videos engaging:

Start with action to grab your viewer’s attention.
Videos that feature people speaking are great for landing pages or your website, but try to stick to visually stimulating videos for social media.
Add text or include captions so that viewers can follow along with or without audio.

Short videos are best.

The most popular videos on social media vary in length by platform. While some strategies call for a longer video, shoot your video in a way that makes it easy to break into more bite-sized pieces. This will help you get more traffic and engagement from your video marketing.

Grab attention fast.

When you’re posting to social media, your video content is competing with a lot of information on the screen. If your viewers are watching from their mobile devices, there’s even more competition. So, it’s a good idea to get into your content quickly and to make it clear what your video is about in the first 8-10 seconds.

Shoot video that works on many different screen sizes.

As you shoot your video, be sure to compose each shot for a range of screen dimensions and shapes.

For example, your audience can watch a widescreen video on their mobile phone while scrolling on Facebook or LinkedIn, but the same video might cut off important visual information if it’s posted as an Instagram story.

Facebook Video Best Practices

In 2016 Facebook emphasized video content with a dedicated video tab, and the platform’s focus on video has grown from there.

Using video on Facebook seems to give brands greater reach in the newsfeed. This is probably because they emphasize viewer engagement in their algorithm. And according to recent Biteable research, their video ad test got 480% more clicks than a still image. This shows that audiences are currently more engaged with videos on the platform.

Brand awareness videos that are light-hearted and entertaining tend to perform well on Facebook. They also offer a detailed best practices guide that outlines how to succeed with video on the platform. It includes recommended video length and priorities for mobile viewing.

Their goal is to better surface videos that are most relevant to the viewer. This means that creating the right content for your audience is more important than churning out videos to keep up with what’s popular.

It’s also a good idea to upload videos directly to Facebook because their algorithm considers a user’s previous video-related actions when determining what videos to show them on later visits.

Instagram Video Best Practices

Instagram’s latest strategy is prioritizing video and social selling. This makes it a perfect platform to launch your latest marketing video.

To impress viewers on Instagram, offer your viewers something they value. IG’s content best practices recommend videos that are consistent, original, and full of personality.

There are four different video formats on the platform:

Reels

Reels are 15-30 second videos that you can edit with in-platform tools including:

Timed text
Filters
Timer and speed controls

This IG video format also lets users add sound to their videos from an in-platform audio library.

Stories

Stories are 15-second videos, or 15-second sections of a longer video, that disappear after 24 hours.

You can also save Stories to your profile. Stories give brands a chance to post direct links that make it easier for people who see your products on Instagram to start shopping.

Instagram Video

Instagram video replaced IGTV in 2021. These videos can be as long as 60 minutes, which gives you a lot of room to experiment.

Instagram offers live video too.

Instagram is also the most popular social media platform for influencers. You may want to work on some collaborative videos if you want to make the most of Instagram for video.

Twitter Video Best Practices

Daily video views on Twitter increased 95% from 2020 to 2022.

Brevity is a core factor on this popular channel. So, when teasing a blog post or piece of content on Twitter, always keep your video short and to the point.

Short clips that are easy to consume tend to perform the best. According to Twitter, short means 6-15 seconds. They don’t recommend you make videos longer than that.

If you want to get a little more experimental with using video on Twitter, you can try making custom videos to engage with your audience. Personal, one-on-one response videos are a smart way to make your brand more human while building personal connections with your followers.

Some other recommendations from Twitter’s team include:

Try pinning your video to the top of your profile for some added exposure.
Show your logo and keep a permanent placement in the upper-left or upper-right corner of the frame
Open your video with your products and services

LinkedIn Video Best Practices

LinkedIn users love video and video has been a focus on the platform since 2017. This is a professional platform and users spend a lot of time networking and searching for jobs. Keep that focus in mind as you create videos for LinkedIn.

For example, if you have a time-saver or just learned something new that might help other people in your network, video is an effective medium for sharing that knowledge.

Industry news is another relevant topic on this platform. If you have thoughts on a recent announcement or news article, let people know what you’re thinking in a video.

And if your company has some news like a great recent hire, a video can offer a personable take that you can add to a press release.

If you’re looking for more inspiration, check out these ideas:

Showcase new technologies in video format
Offer tutorials on how a new physical product works
Broadcast from industry conferences and events

TikTok Video Best Practices

TikTok hit 1 billion monthly active users in 2022 and the most popular app in the U.S. in 2021. While this app started as a spot where Gen Z teens could learn the latest dances, it’s become a force for users of all ages.

Trending content with a high number of views gets priority with TikTok’s algorithm. Frequent posting, humor, and authenticity are key on this platform.

If you’re interested in advertising as well as organic posting, they have a helpful guide for top niches like gaming and ecommerce.

Pinterest Video Best Practices

Pinterest added video to their platform in 2016 and added live streaming in 2022. This app loves creativity, and they recently launched Creator awards to emphasize this focus.

If you’re not sure if Pinterest is the right platform for your audience, take another look. Product searches increased by 20x in 2020 on the platform, and 75% of surveyed users say they’re always shopping.

So, promote a new blog post, engage with your audience, or even drive viewers to a landing page with Pinterest videos.

To drive traffic on Pinterest, create videos that encourage viewers to act, whether it’s saving a pin, reading a blog, or buying a product. Don’t forget to include visual cues for your brand and to create consistent and visually stunning videos for your pins.

Live Video

Live features on social media let users post live video streams of what they’re doing at that very moment.

And live video is more popular than ever. According to Statista, live streaming is the video content of choice for over 30% of viewers.

Most social media platforms offer live video streaming, including Facebook and Instagram. To get the most out of live video, make sure you’re maintaining the same production values for your live video as your pre-recorded videos. High-quality live videos will set you apart from other videos on social media.

For example, If you’re recording live video footage on the go, keep in mind that background noise is easily picked up by microphones. You may want a more controlled environment if you’re recording a more serious or professional broadcast.

Here are a few more tips to make your live videos stand out.

Think about timing.

Keep in mind that your live video will be broadcast from the platform itself, so that’s mostly where you’ll be promoting your broadcasts. Do some research on your target audience to find out when they’re most engaged with your posts.

Even if some of your followers miss out, most apps

will save your videos to the app by default. You can delete them manually if you want to but they’ll usually be available for viewing by your followers after your live stream ends.

Come up with a compelling title.

Your title should describe what your video is and why people should either tune in now or replay your stream later. Adding the word “exclusive” to your title lets users believe they’re seeing footage no one else has seen before. This can make your video more exciting for potential viewers, so they’re more likely to tune in.

Respond to comments live.

On many platforms, people who are watching your stream in real-time can comment and “like” the broadcast.

Other viewers can see these comments and the number of likes your video has. Acknowledge or respond to these comments on the live broadcast to encourage engagement. This makes the experience feel like more of a two-way conversation.

Experiment and keep an eye on your data.

Be sure to experiment with different ways of using live video and what types of content your audience likes most.

Most platforms will offer data that you can analyze to figure out what works.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

Videography Algorithm Updates For Social Platforms

Posted April 7, 2023 No Comments

Are you worried that your marketing content will suffer even worse reach and engagement than it did in 2022? You’re not alone. 80% of social media videography/video marketers say that their top strategy is to increase engagement across all channels.

Don’t fret — In this blog post, we analyze the different algorithms for all the major platforms in 2023 (Facebook, Instagram, Linkedin, Twitter, TikTok, Pinterest and YouTube) and we provide actionable tips on how to get the algorithm to work for you, instead of against you.

We’ll be keeping this article updated all year with news, tips, and tricks to help you master organic reach in 2023 and beyond.

Paid social media traffic is critical for many businesses and brands, but organic traffic is the white whale: it’s free, fosters loyalty, and builds community. Since you spend so much time on your content, you want as much free reach as you can get.

A social media algorithm is an automated calculation that decides which social media posts make it to the top of your feed and which don’t. In that sense, the social media algorithm actually makes sure you only see posts that would interest you at the top of your page.

Overall, the top factors in most social media algorithms in 2023 are:

The amount of engagement that piece of content has received (especially within a short time frame)
How much you tend to engage with that creator’s content in general

Let’s dive into the social media algorithms of 2023!

1. Facebook Algorithm

With 2.5 billion active monthly users, Facebook is still the top social media platform in terms of users. However, this social media giant takes a lot of heat from businesses because of how difficult it is to get organic reach with a business page (versus a regular user profile).

Let’s look at how business-related content can make it into users’ organic social media feeds without utilizing a business page to post content.

Posts by users’ friends in groups show up far more often in the newsfeed than ever before. You can build up friendships and a following to discuss business, right from your personal account.

How the Facebook algorithm works

Here are some of the defining factors of this social media algorithm:

Prioritizes content from friends and family members over businesses
Heavily prioritizes content from people you engage with (people whose posts you comment and like on, or whom you message)
Prioritizes number and length of comments
Prioritizes number of reactions and variety of reactions
Shows both recent content from your top friends and highly engaged content from friends that you personally engage with less often
Content types you engage with most frequently will be shown most often. If you engage with video more, you will see more video in your Feed

Updates for 2022 & 2023

The most significant updates for 2022 & 2023:

The Facebook algorithm prioritizes posts in Groups and Events. Their redesign puts more emphasis on these, as they are “the two biggest reasons people visit Facebook every day.”
Hashtags: Facebook has implemented recommended tag listings for when you’re composing a post.

Tips for winning on Facebook in 2023

Here are some ways to get the Facebook algorithm on your side in 2023 (aside from running paid ads).

When applicable, use your profile as a business owner or start an employee advocacy program.
Set posts to ‘public’ to gain traction with followers.
Ask questions to inspire engagement.
Post content that encourages meaningful, lengthy comments (not just “Nice shot”).
Utilize Facebook video (doesn’t have to be live!).

2. Instagram Algorithm

When it comes to engagement, Instagram is light-years ahead of Facebook. Brands’ content on Instagram gets a 1.6% engagement rate. Let’s take a look at how business owners utilize Instagram.

In these examples, a fitness coach asks her audience for shopping decision advice, and a marketing education site offers a mini-tutorial in a carousel post.

The Instagram algorithm has the following characteristics:

Prioritizes posts with the highest number of likes
Favors very recent posts (created within minutes of a user logging on)
Prioritizes posts from profiles that the user engages typically with
Favors posts from hashtags that the user follows
Occasionally shows posts with great engagement from a profile and using hashtags that the user does not follow
Is believed to treat brands’ content and consumers’ content equally
You can ‘Favorite’ users and creators to make sure you never miss their updates

Updates for 2022 & 2023

While there’s always a concern that Instagram will start to downgrade content from business profiles, there’s still evidence of this being true. In 2023, even more users see content by profiles that they don’t follow (not in the Discover tab but their main feed). To increase your chances of that happening, focus on getting engagement from your core followers.

Instagram has announced on what basis they decide whether they recommend your content or not. The most important points are:

Posts with clickbait or engagement bait don’t get recommended
Contests or giveaways don’t get recommended
Repurposed content from another source without added value doesn’t get recommended

Also, Instagram has enrolled Reels, their very own version of TikTok. Some Instagram accounts have exploded since using this new feature, so it may be worthwhile to invest some time in this type of content.

Tips for winning on Instagram in 2023

How can you master one of the most challenging social media algorithms in 2023? Let’s see:

Experiment with Instagram Reels to engage and captivate your audience.
Engage with followers’ content during the first hour after you post something.
During the first three hours after you post something, immediately respond to every comment.
Write meaningful captions.
Ask questions in your captions to engage with your audience better.
There’s no one way to apply hashtags, so experiment with different hashtags and hashtag strategies.
Utilize Instagram Stories to get more organic reach with your audience without affecting your feed’s cohesive style.
Stay consistent! This algorithm will downgrade you if you post randomly. You should post once a day, once every other day, or two times a week (whatever you can manage).

4. Twitter Algorithm

With 330 million monthly active users and 152 million daily active users, you can’t completely ignore Twitter. Twitter is still vital in the B2B space.

If you’re not sure if it’s worth your time, spend some time there — check out competitors, other companies, and popular hashtags — to see if your target audience is active on Twitter and what type of posts tend to perform well in your industry.

Let’s take a look at some example posts that will score well given the social media algorithms in 2023.

Getting retweets is still one of the best ways to increase your reach on Twitter.

Creating highly visual content on Twitter matters now more than ever.

Same goes for Twitter threads. A thread on Twitter is a series of connected Tweets, used to provide additional context and information on a given topic. This is what they look like on Twitter:

Of all the social media algorithms, Twitter factors in recency more than any other. But there are other characteristics too.

Prioritizes recent content (last 24 hours) with the highest amount of engagement from users you follow
Favors content posted recently (within minutes)
Prioritizes content with retweets and comments over likes

Updates for 2022 & 2023

Twitter will continue to prioritize tweets with high engagement and recent tweets, so volume and frequency still matter on this platform.

We’ve also seen higher engagement rates when:

Tweets contain up to two hashtags and 100 characters
Tweets contain an image link
You specifically ask your followers to retweet

Tips for winning on Twitter in 2023

Tweet 2 to 8 times per day for the best results.
Utilize all 280 characters only in specific posts (when sharing something informative).
Ask questions to get engagement.
Create a Twitter poll once a month.
Immediately respond to all comments within the first 2-3 hours of sending out a tweet.

5. TikTok Algorithm

Let’s start by setting the record straight. TikTok really isn’t about dances anymore (if it ever was). If you provide value, the platform is a goldmine to foster brand awareness.

When it comes to TikTok, hashtags and posting time will not matter. The only thing that matters to the TikTok algorithm are watch time metrics. Essentially, if you want to influence your watch time metrics, it all boils down to how good and qualitative your video is.

Great and engaging videos will garner longer watch time and will therefore end up on people’s ‘For You’ pages. This For You Page is a highly personalized feed unique to each user.

The TikTok algorithm is hyper-skilled in picking up the likes and dislikes of its viewers based on how you interacted with other videos previously. The platform continues to show highly targeted and relatable videos the more time you spend on TikTok.

When you post a video on TikTok, it is first shown to and tested with a few hundred viewers. Do the viewers get bored and scroll to the next video, do they watch your video until the end, or even, watch it multiple times?

After your video performed well in the first round, TikTok will continue to test it with larger audiences. If your video performs well on all or most fronts, it is pushed to the For You page. The following about its algorithm has been revealed by TikTok:

A strong indicator of interest, such as whether a user finishes watching a longer video from beginning to end, would receive greater weight than a weak indicator, such as whether the video’s viewer and creator are both in the same country.

These factors, in this particular order, decide how much your video will be shown:

Watch time
Shares
Saves
Comments
Likes

Tips for winning on TikTok in 2023

Strive to jam-pack your content with value. Either educate, inspire or entertain your audience to get to that desired For You page.
TikTok is an extremely high-speed platform that lives on trends and trending sounds. Generally, a trend surfaces on other social media platforms days, weeks, or months after it started trending on TikTok. To leverage this and maximize views for your account, try making use of trending sounds that can be found on the platform.
Focus on very niche content. If your videos are good, they have a natural way of founding their target audience.
Younger generations are using TikTok as a search engine. Browse the TikTok trending keywords by typing queries into the app’s search bar. Add these keywords throughout your bio, say them in your video, add them as subtitles, etc.
Making videos for TikTok can be a time-consuming practice. Batch create them and schedule them with a third-party scheduling tool such as StoryChief.

7. YouTube Algorithm

While YouTube is still somewhat underutilized in the B2B space, it’s still an important platform. 73% of all adults in the US use YouTube.

The YouTube algorithm is notoriously tricky, and there are several ways that it shows users’ content.

One of the most common ones is after you watch something, you’re shown a related video to that topic or by the same content creator.

YouTube is complicated. And it’s one of those social media algorithms in 2023 that stays complicated too. It has the following features:

Recommends video content related to what you previously watched.
Recommends video content by the same content creator as what you once watched.
Favors viral videos (getting mass amounts of engagement and watch time in a short period), even if it’s not relevant to you.
Lets you toggle to your subscriptions and shows videos from your subscriptions in reverse chronological order.

Like Pinterest, YouTube also has an algorithm, which means that SEO-optimizing your YouTube content is essential.

Updates for 2022 & 2023

The YouTube algorithm will continue to factor in a user’s likelihood of engaging with your channel and the type of content you post. In 2023, your relationship with your subscribers will be far more critical than your number of subscribers. Make sure that your subscribers understand the theme of your channel and know what to expect from you.

Tips for winning on YouTube in 2023

One to two minutes into your videos, ask viewers to “hit the like button or comment” if they’re enjoying the video, so you increase engagement.
SEO optimize all of your YouTube videos.
Post consistently so your content makes it to the top of the subscriptions feed.
Write meaningful comments on videos in your niche (without asking people to check out your channel).
Use other marketing channels to get views and engagement on your videos within the first few hours of posting. Use other social media channels and your email newsletter.
Make the first few seconds and the first few minutes of your video very engaging and to-the-point. Don’t ramble, or you’ll have high bounce rates and low watch time.

These were the social media algorithms 2023 updates!

Ready to take your social media management to the next level? With StoryChief you can automate and analyze all your social media accounts, so you can focus on creating great content. We support scheduling to Facebook, Twitter, Linkedin, Instagram (Reels), TikTok, Pinterest and many more.

About Our Video Marketing Agency

Do You Need to Talk to a Marketing Expert?

We are still an active creative marketing agency. Video production company London, Video production agency Kent

10 Social Media Video Production Scheduling Tools

Posted March 6, 2023 No Comments

Social media video production is powerful. There are 4.48 billion social media users around the world, and it’s growing rapidly every year.

This is why it’s very important to prioritize social media platforms in your marketing strategy. Marketing on social media platforms helps you reach a wider audience, increase brand recognition, target ideal customers, improve brand authority, and the list goes on.

However, managing all the social media content consistently could be a daunting task, even if you have a solid plan.

You can’t be active on social media video production all the time. It gets even harder if you are managing multiple social media platforms. Ultimately, you lose your valuable time, energy, and nothing may seem to work as planned.

Luckily, there are online tools available that will help you to schedule social media content ahead of time so that you can do more in less time. In this article, we will share the 10 best free social media scheduling tools that will help get the job done more efficiently than ever before.

Tips before you start:

Plan posts in advance.
Brainstorm social posts to bring new voices into your social media presence.
Plan both evergreen and timely posts to delight audiences in the moment while also scheduling perennially relevant posts.
Keep a running list of relevant hashtags and new ones you could use.
Plan visual content in advance to make your posts pop.
Track how your posts are doing and keep engagement metrics on hand.
TRACK TIME ⏰: Track ongoing work so you can set and achieve your goals.

Everhour integrates seamlessly with the most popular project management apps, such as Asana, Trello, ClickUp, Basecamp (where you probably manage your social media content and publication schedule). This way you can easily track time and watch the progress.

10 Free Social Media Scheduling Tools

There are several social media management tools available, but not all are free. So, we handpicked 10 completely FREE social media scheduling tools that at least offer a free plan.

You can also find free Facebook post scheduler, free Instagram scheduler, free alternative to Hootsuite, and more.

1. Hootsuite

Hootsuite is the most popular tool for managing social media platforms. 18+ million social media marketers use it, and it has everything you need to manage your team, schedule posts, measure results, plan upcoming campaigns, etc. From freelancers to large businesses, it’s the perfect tool for anyone who wants to grow their social media presence the right way.

Hootsuite comes with five different plans, including a free plan. The free version plan allows you to manage two social media accounts, schedule up to 5 posts at a time, and allow one user.

You can easily create, schedule, and customize posts for all your connected networks from their beginner-friendly dashboard. Plus, you can connect to more than 20+ different social networks, including Facebook, Twitter, Instagram, Linkedin, and more.

One of the key features of Hootsuite I like is the Engage. Using this option, you can quickly access all the incoming messages across your social networks.

💰 Pricing: Hootsuite offers five different plans. Additionally, they also offer 30 days free trial on professional and team plans.

Free Plan: One user, two social accounts, five scheduled posts
Professional Plan ($49/ mo): One user, ten social accounts, unlimited scheduled posts
Team plan ($129/ mo): 3 users, 20 social accounts, custom branded URL
Business plan ($599/ mo): 5 users, 35 social accounts, content library, campaign planning
Enterprise plan (custom): 5+ users, 50+ social accounts, team productivity reporting, social selling add-ons

2. NapoleonCat

NapoleonCat is a complete social media management tool that will help you grow your social media at every step of the way: from content scheduling to comment moderation, analytics, and reporting.

Although NapoleonCat offers free access for two weeks only, its prices are very competitive. If you manage many accounts and have a limited budget, this option is worth your serious consideration.

You can add up to 3 users, 10 social media profiles, and schedule up to 30 posts during the free trial. Once you subscribe to one of the plans, you will pay only for as many users and profiles as you use.

NapoleonCat’s Publisher helps with content creation, publishing, and scheduling. You can post content across all major social media platforms: Instagram, Facebook, Twitter, LinkedIn, and – interestingly – Google My Business.

One great facilitation is that you can share one post across different channels simultaneously and, at the same time, adjust it accordingly to each platform. If you manage multiple locations of your business on Google, you can post to all of them with just one click.

💰 Pricing: NapoleonCat offers 2 paid plans – Standard and Pro. You can try both for free for 2 weeks.

Free trial: you can test all NapoleonCat’s features; no credit card is required.
Standard (from $23.25 a month): unlimited access to publishing, scheduling, and some other basic features.
Pro (from $48 a month): unlimited access to publishing, scheduling, and advanced social media features.

3. Later

Later is the best tool for scheduling and publishing on Instagram. It was founded in 2014 and now powering more than 4 million users globally.

Initially, it was started as a simple Instagram scheduling tool, but later, they added more platforms like Facebook, Pinterest, and Twitter.

Later offers a free plan that includes one social set (including one Instagram, Pinterest, Facebook, Twitter, Linkedin, and Tiktok account), schedule 30 posts per social profile, and basic analytics.

They also have tons of pre-made templates, so there’s no need to start from scratch ever again.

Using their hashtag research tool, you can find the right hashtags for your posts; it even provides advanced analytics so you can see how well your posts are doing in terms of engagement.

💰 Pricing: Later offers four different plans, including 14 days free trial.

Free plan: 1 social set, 30 posts per social profile, one user
Starter plan ($12.50/ mo): 1 social set, 60 posts per social profile, one user, Linkedin bio
Growth plan ($20.83/ mo): 1 social set, 150 posts per social profile, three users
Advanced plan ($33.33/ mo): 1 social set, unlimited posts per social profile, six users

4. Crowdfire

Crowdfire is a similar app to Hootsuite in many ways. More than 19 million users worldwide use the Crowdfire app to automate their social media activities. It’s packed with features that make everyday life easier and more productive.

The free version of Crowdfire allows you to link three social media accounts, schedule 10 posts per account, and provide you with one day of social analytics data.

With Crowdfire, you can connect up to 25 accounts and schedule posts across all platforms from one place.

Using their hashtag suggestion feature, you can get the most used and relevant hashtags for your posts quickly and easily. They also have auto-customize content for each platform, so you don’t have to spend time creating multiple posts across different platforms.

Additionally, you can schedule up to 50 posts at once using their bulk upload feature, saving your time and effort. You also get access to up to 30 days of your account’s performance data analytics in just seconds.

💰 Pricing: Crowdfire offers four different plans.

Free plan: link up to 3 social accounts, schedule 10 posts, hashtag recommendations
Plus plan ($7.48/ mo): 5 social accounts, schedule 100 posts, connect up to 5 RSS feeds
Premium plan ($37.48/ mo): 10 social accounts, bulk schedule posts, up to 15 RSS feeds, additional team member
VIP plan ($74.98/ mo): 25 social accounts, scheduled 800 posts, 25 RSS feeds, 20 competitor analyses, 30 days social analytics data.

5. SocialOomph

SocialOomph is a social media video production scheduling tool that monitors your activity on different networks and allows you to schedule posts in advance.

It allows you to schedule content for publishing at any given date/time in the time zone of your choice. You can also bulk upload blog posts from your computer with one click.

SocialOompah has all sorts of features, including self-destructing messages so that they will be deleted automatically after a period of time.

They have a free plan which allows you to connect one social profile, access basic posting features, a maximum of three posts per hour, etc. You can also connect SocialOomph with Shopify, Tumblr, WordPress blogs, but it requires upgrading to a higher plan.

The dashboard is quite simple and clean, but adding social accounts is a bit complicated.

💰 Pricing: SocialOomph has four different plans, also offers a 30 day free trial on the Business Suite plan.

Free plan: 1 social profile, max three posts per hour, access to personal area only, unlimited schedule posts.
Advanced suite ($15/ mo): 1 social profile, one blog, one queue, up to 60 posts per hour.
Professional suite ($25/ mo): 10 social profiles, five blogs, five queues, 5 RSS for post sourcing.
Business suite ($55/ mo): 20 social profiles, ten blogs, ten queues, 10 RSS for post sourcing, one webhook.

6. Tailwindapp

Tailwind is a complete marketing toolkit for Pinterest and Instagram that allows you to manage social media accounts from one platform. However, unlike other tools, it only supports two platforms.

Using this tool, you can schedule posts at the best times, create beautiful pins faster, discover content, monitor conversations, amplify your reach, and measure results.

With Tailwind’s smart scheduling tools, you can schedule hundreds of pins at once in just minutes. As a result, you don’t have to spend hours pinning every day or waste valuable time trying to find new content ideas – they got you covered.

The analytics tool of Tailwind is quite impressive. It shows which of your pins are performing well, as well as followers, top pins, referral traffic, organic activity, comments, and much more.

💰 Pricing: There are four types of plans, including a free version.

Free plan: one Pinterest and one Instagram profile, 20 posts per month, five tailwind communities, basic analytics, one user
Pro plan ($9.99/ mo): one Pinterest and one Instagram profile, 100 posts per month, advanced analytics, 200 post designs per month
Advanced plan ($19.99/ mo): Two Pinterest and two Instagram profiles, 1000 posts per month, unlimited post designs, two users.
Max plan ($39.99/ mo): Three Pinterest and Three Instagram profiles, 1000 posts per month, unlimited post designs, unlimited tailwind communities, five users.

7. Zoho Social

Zoho Social is a powerful social media management tool that helps businesses and agencies manage their social media accounts. It allows you to schedule posts, monitors mentions, create custom dashboards, and more.

Like other tools, Zoho Social offers a free plan that includes one team member, a zShare browser extension, and publishing on seven social channels. And, of course, premium plans come with more advanced features.

Using this tool, you can schedule unlimited posts, track social media activities, create custom reports to analyze your performance, and get notified when someone shares something about your brand on the web. It also comes with an easy-to-use interface and intuitive design that makes managing multiple accounts easier.

One of the features I like most about the collaboration. It allows you to collaborate with your team seamlessly. You can also assign custom roles to your team members so that they can work on different projects.

Overall, Zoho Social is a great tool for social media management and a free alternative to Hootsuite.

💰 Pricing: They have four different plans. Also, each of the plans offers a 14-day free trial.

Free plan: 1 team member, one brand, publishing on seven channels, access to zShare browser integration
Standard plan ($10/ mo): Everything in the free plan, including multi-channel publishing, user tagging, drafts, Twitter location
Professional plan ($30/ mo): Everything in the standard plan, including Livestream, CustomQ, bulk scheduling, RSS feeds
Pro plan ($40/ mo): Everything in the professional plan, including SmartQ, content approvals, workflow, collaboration, content targeting, lead ads.

8. Combin

Are you looking for a way to grow your Instagram following? Then look no further than Combin.

Combin is the perfect tool for anyone who wants to increase their followers and engagement on Instagram. It’s simple, easy-to-use, and can help you quickly gain real followers.

Combin offers two different plans – Growth and Scheduler. The Scheduler tool is completely free to use and includes 15 Instagram accounts management, bulk image uploading, location tagging, user tagging, etc.

You can use Combin to find influencers in your niche or industry so that you can collaborate with them and get more exposure. Or, if you want to promote your account, then this is the perfect tool as well.

Their growth plan includes more powerful features such as it can detect who doesn’t follow you back, check your Instagram audience quality, monitor audience activity, and more.

💰 Pricing: Combin comes at three price tiers.

Free: One account management, two simultaneous searches, 25 search results for posts, stories mass looking.
Personal plan ($15/ mo): unlimited simultaneous searches, 1000 search results for posts, statistics, search results refresh ability.
Business plan ($30/ mo): 5 accounts management, unlimited simultaneous searches, 1000 search results for posts, stories mass looking.

9. Friendsplus

Friends plus is another free tool for scheduling and automating your social media posts. You can create great content, collect it from all over the web, and then bulk schedule it with their desktop application.

They also have browser extensions that make it easy to share on Facebook, Twitter, Linkedin, or Pinterest right from your browser. And if you’re using a mobile device, they also have applications for iOS and Android so you can manage everything in one place.

The dashboard is very simple and doesn’t include many features as other tools.

💰 Pricing: Friendsplus offers five different plans:

Free plan: One user, two queues, 5 schedule posts per queue, link shortening, Zapier integration.
Individual plan ($7.50/ mo): 10 additional team members, five queues, 500 schedule posts per queue, Pinterest scheduling, bulk scheduling.
Small plan ($24.17/ mo): Everything in the individual plan, including 20 additional team members, 15 queues, 1500 schedule posts per queue.
Medium plan ($49.17/ mo): Everything in the small plan, including 30 additional team members, 30 queues, 3000 schedule posts per queue.
Large plan ($215.84/ mo): Everything in the medium plan, including 50 additional team members, 120 queues, 5000 schedule posts per queue.

About Our Video Marketing Agency

Do You Need to Talk to a Marketing Expert?

We are still an active creative marketing agency. Video production company London, Video production agency Kent

9 Benefits Of Using Snapchat For Video Marketing

Posted February 6, 2023 No Comments

Ready to feel old? It’s been 12 years since Snapchat found its way to millions of phones. Although some social media apps end up suffering from a slow, painful death, Snapchat has stood the test of time – even with TikTok bursting onto the scene. Video marketing videos for business.

Going from 127 users in 2011 (when it was known as Picaboo) to turning down a $3 billion offer from everyone’s favourite entrepreneur Mark Zuckerberg, the app continues to be a go-to for many brands and their marketing videos for business strategies.

When you aren’t knee-deep in the Vogue Noir and Neon Horn filters, Snapchat is a great video marketing tool for marketers looking to reach millennials and Gen Z’ers. Here are some valuable benefits of using Snapchat for video marketing videos for business.

Examples of how big-name brands use the app.

Drive traffic
Boost engagement
Build brand awareness
Connect with a younger demographic and attract new followers
Influence purchases
Offer another way to consume content
It shows you’re human
Build trust
Prove you’re one of the cool kids

1. Drive traffic

Snaps are designed to have a short lifespan. You receive an image or video, you click on it and after a few seconds, poof – it’s gone. Although it might seem a bit counterproductive, it can actually help drive traffic. Making snaps that are meant to disappear creates a sense of urgency to them – your audience doesn’t want to miss them.

Use them to add personalisation, highlight special offers and showcase fun events and you’re well on your way to driving traffic towards your brand.

2. Boost engagement

This is perfect for marketers who are hosting events, want to showcase their company culture or use them in an integrated campaign.

Snapchat offers on-demand geofilters, which means you can create custom filters people can use. Whether it’s attendees or company employees, people can take pictures using your filter and post anywhere they want, boosting engagement.

3. Build brand awareness

Plenty of big-name brands use Snapchat to promote their business because it’s a proven method. Whether it’s through humorous ads, unmissable filters or engaging stories, using Snapchat can help you reach a huge audience – especially since the app has over 265 million daily active users.

Bacardi

Bacardi produced a lens experience that reached over 2.5 million Snapchatters throughout the 10-week campaign. They also used Snap Ads and Commercials to create horizontal videos to promote their slogan in each scene, resulting in a 24% share rate to promote the brand image.

Subway

Subway used animated emojis in their Stories with close-ups of their new sandwich to raise awareness with a younger demographic. By doing this, they managed to increase their reach by 25.2%.

Taco Bell

Taco Bell ran the most successful campaign in Snapchat history. The Cinco de Mayo lens turned users’ heads into a massive taco shell. Pretty simple, right? But it resulted in more than 224 million views in one day.

4. Connect with a younger demographic and attract new followers

Obviously, this depends on your industry and audience (so it’s a good idea to do research first and map out your buyer personas). But if you’re looking to connect with people under the age of 35, Snapchat is the place to be.

82% of all Snapchat users fit this demographic and as they spend around 30 minutes per day using it, you should have no trouble reaching the right people.

5. Influence purchases

Snapchat users are likely to discover new businesses when they aren’t busy sending their mates a selfie using the strangest filter they’ve come across. The app is also designed to connect users with brands using the ‘Discover’ icon, meaning they can see content created by brands using Snapchat for marketing.

Studies show Snapchatters are spending 35% more time in the Discover section every day and 60% are more likely to make an impulsive purchase. This can be a goldmine for your marketing efforts.

6. Offer another way to consume content

Blogs, eBooks, LinkedIn posts, videos – you probably already have a variety of ways you create content for your users. Chances are your competition is doing the same. Why not elevate your content and social media marketing efforts by creating even more engaging content through Snapchat?

With features like drawing over Snaps, adding music and polls, you can make your content stand out. Check out what National Geographic do on social media below. They create Stories by compiling Snaps and encourage Snapchat users to click-through to the website and read more once the Story is complete.

7. It shows you’re human

Marketers don’t exactly have an amazing reputation among customers but you can use Snapchat to show you’re human, not just folks who are aggressively trying to help your sales team close more deals. With Snapchat, you can show your followers and audience that you’re more than a business – you’re people.

It gives you a chance to put your brand’s personality in the spotlight. If people relate with your Snaps, they’ll be more engaged. And when they’re engaged, they’re more likely to buy.

Cisco has done a great job of this, using Snapchat to showcase their company culture and the humans behind the brand. Since the launch, millions of people have viewed their Stories with an average completion rate of 60-70%.

8. Build trust

Uploading content on Snapchat isn’t the only way to engage with your audience. It gives your followers a chance to reply and send you direct messages. But unlike other platforms, only you and the person messaging you can see if you’re responding, meaning it’s easy for you to just blank them.

That’s not a great idea. Use Snapchat to offer personal responses to make followers feel special. 68% of customers say they stop using a particular brand because they don’t think the company cares about them. Show them you do by not ignoring their messages and that you care about what they have to say.

9. Prove you’re one of the cool kids

Any potential customer wants to know you’re using the latest development in your industry as it shows you’re a leader, not someone that gets left behind. They want innovation. Step into their shoes for a second. If you went on a website and it looked like it belonged in the 90s, wouldn’t you feel like the business is also outdated?

The way your company acts and looks has a powerful influence on a person’s impression of your business. Sure, TikTok is all the rage right now, but that doesn’t mean you should neglect Snapchat. It shows potential customers you’re up-to-date with trends and a modern business they should buy from or work with.

Snapchat needs to be in your marketing arsenal starting today. 63% of Snapchat users visit the app daily, 49% visit it several times a day and based on overall mobile usage, the app is in second place worldwide out of every other app.

It shows how much marketing has and continues to evolve. From content and email marketing, we’re now looking to apps like Snapchat and TikTok to reach even wider audiences. Inbound marketing shows no signs of slowing down either, so we decided to outline just how much inbound marketing has evolved.

About Our Video Marketing Agency

Do You Need to Talk to a Marketing Expert?

We are still an active creative marketing agency. Video production company London, Video production agency Kent

wedding videographers, wedding filmmakers, wedding cinematography

What Does a Wedding Planner Actually Do?

Posted January 27, 2023 No Comments

It is becoming much more common for couples to enlist additional support for all kinds of things, it might be hiring a cleaner for your home, ordering your food shopping online or getting help with decorating the house. So, why should the planning of your wedding be any different? But, if you haven’t planned a wedding before, how do you know if you actually need the extra help? You’ve cleaned your house before so you should know how valuable it is to pay someone else to do it. The wedding videographers and wedding filmmakers at our wedding cinematography company reveal what wedding planners actually do…

wedding videographers, wedding filmmakers — The wedding videographers and wedding filmmakers at our wedding cinematography company reveal what wedding planners actually do…

Full Wedding Planning

From start to finish, your wedding planner will be there to support you throughout the entire wedding planning process. From finding the perfect venue, sourcing suppliers, creating the design for the wedding, managing the budget and co-ordinating; all the plans in the lead up to and on the day to ensure you both, and your families, remain as stress free as possible throughout.

Partial Wedding Planning

You may be enjoying a lot of the wedding planning process but just need some guidance on a few of the elements. Partial planning is always a bespoke service as they want to ensure you are getting the support that you need. For example – there’s no point in them taking on the design and styling of the wedding if you have that all under control. They’ll take on the parts that you are finding challenging or stressful, allowing you to really enjoy planning your special event. They’ll be on hand whenever a questions crops up, and they will be there on the day to ensure that everything runs smoothly.

wedding filmmakers, wedding cinematography — The wedding videographers and wedding filmmakers at our wedding cinematography company reveal what wedding planners actually do…

Wedding Co-ordination

Often called ‘on the day’ co-ordination, but don’t be fooled; you get support for so much more than just the one day! They get involved with clients around six weeks prior to their wedding day. They’ll talk through everything that you have planned and will bring it all together to create a schedule for the day (often including set-up and take down days). They take on the contacts with suppliers for those final arrangements and are on hand to support the couple in the lead up to their big day. They’ll be there on set-up day to run through everything one final time (which is vital as something has almost always changed on that penultimate day!). On the actual wedding day they will be there for as long as you need them. Often this means they are some of the first ones on site and the last to leave. They will spend the day liaising with suppliers, ensuring everything runs smoothly and allowing you and your guests to have the best wedding day ever!

wedding videographers, wedding cinematography — The wedding videographers and wedding filmmakers at our wedding cinematography company reveal what wedding planners actually do…

wedding filmmakers, cinematic wedding videographers, wedding videography

7 reasons to work with a video production company in 2023

Posted January 23, 2023 No Comments

If you are considering working with a video production company videos, you’re most likely aware of the core advantages of the partnership.

‍

Collaborating with a video production company videos has many obvious advantages, such as using a clear budget to help you tailor your own unique high-quality video. Working with a video production company videos is fantastic for businesses of all sizes. They boost creativity of ideas and remove the hassle of planning, filming and putting together a video by yourself.

‍

A professional corporate video is an essential step in taking your business to the next level. Video marketing is undoubtedly a great way to add value to your business, which is why many companies integrate it into their strategy. However, there are many other benefits that video production companies provide, which may not be so obvious.

‍

In this article, we have compiled the obvious and not-so obvious benefits of working with a video production company. Without further ado, here are 7 reasons to work with a video production company.

‍

High quality, polished content

‍

Investing in video marketing correlates with enhancing your brand’s reputation. Consumers use the content that your business publishes to get more familiar with the personality of your brand. Having a high production standard improves customer impression of your brand.

‍

A video production company has a lot of skills that cannot be easily learnt. These include thinking of and planning out ideas, shooting the video with advanced equipment, recording with high quality audio, using lighting to capture the video’s ambiance, and using video editing software. When combined, these factors allow us to create the perfect video for you.

‍

Quality over quantity applies heavily to video marketing. Your company will receive more traction when you release sleek, high-quality videos, rather than a hundred sloppy videos a day that were lazily put together in under an hour.

‍

Helps to save and manage time

‍

Creating a video by yourself, with an employee(s), friend(s), family, or anyone else who has little video expertise, can result in hours being spent to make a video that doesn’t look professional or appealing. A video production company is obviously more efficient than people that don’t specialise in creating media and marketing content.

‍

Even though the path of learning about video is extremely interesting and rewarding, the process can take a long time to put the knowledge into action. Working with a video production agency ensures that someone gives priority to completing your video with a high standard and low time waste.

‍

Your input will be necessary in the structure and creation of the video, but you will have plenty of time to focus on other tasks too. When you have dedicated professionals working with you, it ensures that you don’t fall behind on your content.

‍

Video content is extremely popular

‍

A successful video marketing campaign has countless benefits such as increasing brand awareness, developing your relationship with customers, building your reputation, just to name a few. Video and digital marketing is the most popular that it has ever been, and it doesn’t show signs of stopping any time soon.

‍

More traditional businesses may be unfamiliar with digital marketing. Video production companies can assist you in your path to learn about online marketing and help utilise social media and the internet to enhance your whole business.

‍

Gen Z is the first fully digital generation, they are people who have not lived in a world without advanced technology. This generation spends over 25% of their day online, so it is crucial to market to them correctly. Using the right components in your video will guarantee it’s success. If you would like to learn more, check out our article on How to Reach Gen Z Correctly and Effectively with Your Video Content, here.

‍

Saves money and offers countless values

‍

How on earth does hiring a video production agency save money? Hiring a video production agency provides opportunities that you may not get if you work on your own, such as eliminating unnecessary expenditure and provide other valuable benefits that may not be so obvious.

‍

The answer to the question: through their equipment and expertise. If you decide to DIY your video, factors such as purchasing equipment come into play. Good equipment is obviously a significant aspect of making your video visually attractive. Equipment often stops functioning properly or becomes outdated, working with a video agency removes this problem as we use the latest and update our equipment.

‍

As we mentioned earlier, video production companies provide more than just shooting the video. Idea generation, shooting, editing, audio and planning strategy all come as a package. The whole process is done by the agency, you don’t need to invest in separate people to work on each part, which saves a lot of money in the long run.

‍

Engages your customer and motivates employees

‍

Video marketing is a brilliant way for new customers to discover your business and to keep returning customers. A good video assures that you reach your target market. Viewers love video content, its more entertaining than reading plain text and it allows them to engage with the content easily.

‍

If done right, the story, visuals and message of your video should enable you to connect with your audience. Using customer feedback on your content can increase engagement as people appreciate when they are acknowledged.

‍

The company and consumer are not the only parties that can benefit from videos. You can use videos to give information to and train your team and employees. This is less boring than textbooks and saves more time than in-person training sessions.

‍

Provides a different point of view

‍

Working with the same ethos may have concealed you and your team from innovative new insights. If you are struggling to come up with innovative ideas or need a push in the right direction, video agencies are excellent at brainstorming imaginative ideas.

‍

Working with a video production company is not just limited to ideas for your video. You are working with people who are new to your business concept, strategy and ideas, they are bringing in new fresh ideas and opinions that will help to develop your company.

‍

Video agencies help you present your business in creative ways and offer fresh new perspectives. They can help turn old concepts into wonderful and original new concepts which appeal to your target market and the current generation.

‍

Beneficial relationship and new future

‍

Working with production companies once can give your business a boost, but using their skills for the long-term is the real key in consistent success and growth. Working with a company that you already have experience with, is a great benefit that promises good understanding and clear communication as they are familiar with your work ethic.

‍

Working with a familiar agency also allows you to keep all your content the same style, which indicates that your business is organised and consistent. They also know how to manage the people working on a project like, actors, voice artists, and other individuals: this will prevent any possible carnage on set.

‍

Eventually, your social media pages will showcase a neat portfolio of your products. Long-lasting and productive relationships are another big benefit from working with a video production company.

‍

Conclusion

‍

There are endless benefits to working with a video production company. In today’s world, having a professional corporate video can make huge positive differences for your company. From saving money and time to generating new ideas, video production agencies are an essential tool in advancing your business.

‍

If you make the smart decision and choose to produce a video for your business, make certain that you work with a video production company to generate the best possible video and receive the best possible results. As social media and the internet grows, so does video and content marketing: make sure you hop on the train before it leaves for good.

About Our Video Marketing Agency

Do You Need to Talk to a Marketing Expert?

We are still an active creative marketing agency. Video production company London, Video production agency Kent

wedding cinematographers, wedding filmmakers, wedding videography

Wedding Cinematographers Explain What a Video LUT is

Posted January 20, 2023 No Comments

Colour grading is one way to improve the appearance of your footage as well as serve your storytelling vision. That’s why many wedding filmmakers, editors, and colourists who are working on a film use Look Up Tables, or LUTs, to save colour grades as templates to help speed up the process. Our wedding videography experts will have you know you don’t need to be working on a film to use LUTs to help personalise and brand your videos. If you’re wondering how you can get started with colour grading to speed up your workflow and produce better looking footage for your business, we’ve certainly got you covered. The wedding cinematographers and wedding filmmakers at our wedding videography company have explained everything you need to know about what a video LUT is…

wedding cinematographers, wedding filmmakers — The wedding cinematographers and wedding filmmakers at our wedding videography company have explained everything you need to know about what a video LUT is…

What is a LUT?

The term “Look Up Table” sounds a bit mathematical – and we suppose in a sense it is! Every digital image is made up of pixels, and each pixel is made up of colours. A LUT is like a spreadsheet that accounts for every possible colour an image can have and says one colour should actually look like another colour. To put it simply, LUTs are like a filter, but more accurately, a colour-grade-preset for your footage.

Types of LUTs

wedding filmmakers, wedding videography — The wedding cinematographers and wedding filmmakers at our wedding videography company have explained everything you need to know about what a video LUT is…

LUTs are used in a couple of different ways , so our wedding cinematographers have broken it all down for you…

Creative LUT

One type of LUT is a “creative LUT,” and this is used to add a specific look to your footage. The colours shift after it’s applied to the footage. An example of a creative LUT could be where the blues are pushed to a cyan, and the shadows are pushed from being black to slightly cyan as well.

Conversion LUT

Another use of LUTs is to convert flat, desaturated footage back into a typical colour space. This is referred to as a “conversion LUT.” Many cameras can shoot in flat colour profiles, which is often called LOG. These colour profiles look fairly bland as raw footage, but what’s happening behind the scenes is absolutely magical. Amazingly, when you shoot in LOG, your camera is capturing even more colour information and latitude than you would with a normal colour profile.

wedding cinematographers, wedding videography — The wedding cinematographers and wedding filmmakers at our wedding videography company have explained everything you need to know about what a video LUT is…

All of this extra information enables you to fine tune your footage in post. With LOG, you can push and pull your colour grade much further than with a default colour profile. That means if something was over-exposed, under-exposed, or if you have a high-contrast shot, LOG footage will give you much more flexibility in post.

19 Video Marketing Statistics Of 2023

Posted January 16, 2023 No Comments

Video marketing videos for business lets you showcase your personality, share lots of content in a short time, and ultimately gives your business a voice that can be lacking when people make digital connections. Developing a creative strategy is an integral component of successful marketing in 2022.

At Creative Marketing Ltd, we know how transformative high-quality video can be to business performance, so we have pulled together our top twenty video marketing statistics for 2022. When people scroll through their social media feeds or want to feel a connection online, video is the most engaging form of marketing content. Let us tell you why!

Video Marketing videos for business Consumer Behaviour Statistics

1. There Are Predicted To Be 48 Billion Digital Video IN The World By The End Of 2023

This represents an increase of 700 million users available for marketing teams to target with strong video content. Brands should also, therefore, consider how they can make their content suitable for large audiences, as we all know the power that a viral video must elevate a brand. Many video platforms are already enabled for this with features such as subtitles and transcripts available, meaning content can be enjoyed by event viewers that it was not originally intended for. This also offers an extra way to enhance SEO with informed meta and alt-tagging data being associated with video content.

From beauty tutorials that showcase the latest brands to informative how-to videos with subtle use of a brand’s presence to inform a consumer, consumers are looking for video content more than ever so now is the time to get your presence sorted.

2. 30.6% Of Consumers Are Searching For Tutorial Videos Making It One Of The Most Popular Forms Of Video Content

The most popular forms of content were music videos (51%) and viral content (36.7%), which we think brands should pay close attention to. The most successful video content is the one that comes across as the most authentic and organic. It is, therefore, a great idea to pay attention to these trends and find ways that your company can align with what consumers are, somewhat unknowingly, looking for.

The inclusion of how-to, tutorials, product videos, and influencer videos are all important in the marketing world as they showcase consumers engaging with content that can convert them into paying customers. With 62% of people trusting influencers more than celebrities or public figures, we think that this offers a great way to enhance your brand loyalty.

3. 90% of consumers use mobile video as their main form of video view content.

3.90% Of Consumers Use Mobile Video As Their Main Form Of Video View Content

Thanks to the likes of TikTok, Facebook videos and Instagram reels, people are looking more to mobile social platforms to view video content. Gone are the days of static images filling feeds, as consumers now expect highly edited and sleek content to greet them.

Globally, 4.43 billion people access social networks using mobile devices, so it is no surprise that this statistic is so high. Brands need to understand that people expect access to every form of content from the trusty sidekick that lives in their pocket or desk. Mobile video content is here to stay!

4. Millennials Aged Between 26-35 Make Up The Higher Category Of Video Viewers

You could even say that they take it as seriously as a part-time job, with some people racking up as many as 20 hours spent watching video content. This means that brands have amazing opportunities to target the consumers that potentially have the least financial commitments.

Knowing the age of consumers that watch the most video content also gives companies a great insight into how content can be tailored to stand out. Every element, from the editing style to the tone of voice that is used throughout, can help you stand out in the mind of a consumer.

5.66% Of Consumers Have Actively Searched For Video Content To Find Out More About A Brand

Gone are the days of reading about a brand or downloading a catalogue. Consumers want the content to be informative and readily available in video form, allowing them to learn about a new product or service in a timely manner.

Knowing that consumers are using video platforms in this way allows brands to create content that is further optimised to include a stronger call to action. This also allows for budgets to be allocated more wisely, as consumers would prefer to watch an informative video instead of calling up and speaking with a customer service team member.

In a conclusion, it is obvious that all content needs to be created for both brand advocates and new consumers to ensure that it provides something for everybody’s needs.

Social Media Platforms Video Marketing videos for business Statistics

6. YouTube is the most viewed source of online video content and has an astonishing 2.6 billion global users.

The platform is most prevalent in India, with more than 467 million viewers. Very much seen as the leader in video content, the platform is to thank for the rise of user-generated content and consumer video engagement. In fact, more than 720,000 hours of YouTube video content are uploaded each day!

The platform’s global reach is also made achievable by accessibility features such as subtitles, which means viewers can still interact with content even if it is not in their native language.

YouTube can also be seen as the first significant influencer platform. In 2022, it is estimated that 30% of all channels belong to a content creator. Thanks to the world of food reviews, beauty tutorials and product recommendations, many people now head to the platform directly for video content that supports a buying decision.

7. 30% of marketers choose to use Facebook live as their live-streaming social media platform of choice.

Launched in 2015 to bring Facebook to the needs of the modern social media user, Facebook live allows businesses and individuals to stream via their pages to an approved audience. The feature mimics the likes of Instagram stories and YouTube live by allowing people and brands to be instantly streamed to their audiences.

Live video is a great marketing tool to include with strategy and plans as it enhances digital connectivity and helps brands obtain a voice online. Live streaming shows that a company is current and that they have something that is worth sharing. Facebook is likely chosen as it has brilliant B2B and B2C features, with the live streaming function being fully compatible with most other third-party streaming services such as Zoom for the purpose of webinars.

With more than 8.5 million broadcasts having been made on Facebook to date, it is clear that this is something every business should be considering!

8. Want to make major money through video streaming? TikTok is the place to be as the video-streaming app has generated more than $6.3 billion to date in revenue.

In September 2022, TikTok’s parent company, Douyin, reported growth for the fourth consecutive quarter to the tune of $914.4 million! This is even more impressive considering the industry of mobile spending is noticing sharp drops just like many other consumer-spend sectors.

TikTok showcases how you can bring in a strong call to action with video content as the app has become increasingly focused on in-app shopping. Many content creators now post links to shop products on their own videos, with a trend also emerging for live TikTok shopping events that people can use a one-click feature to buy products.

9. 77% of companies use YouTube as their platform of choice to host marketing video content.

This proves that brands use the platform as the main call-to-action landing page instead of purely hosting video content on their own websites. The Google integration with YouTube means that videos have the power to be shown within search results if the metadata aligns with the SEO search for a particular keyword or trend.

By uploading marketing content to YouTube, brands are improving their presence on the platform and the chances of relevant customers coming across their products or services.

The easy-to-use description box, option to interact in the comments and inclusion of hashtags all offer personalisation features that can further enhance the visibility of marketing video content. We think using YouTube as your video hosting platform is a brilliant idea.

10. Video content is proven to be 1200% more effective than other forms of marketing content.

This statistic speaks for itself, proving that consumers are more susceptible to being converted to video. Videos are more emotive, allowing increased amounts of information to be digested and more questions to be answered in a short time.

The reality is that consumers expect brands to be producing sleek content, so if yours is not, you will be seen as behind the times and less likely to stand out to the modern consumer.

Video Marketing Professionals Statistics

11. An incredible 82% of internet traffic across the world is set to come from video marketing in 2022.

Based on both video streaming and live video content, this stat proves how important high-quality video marketing assets are in your plan. This also doesn’t just relate to length informational videos but also video assets that can be created from content such as gifs and shorts.

It is also not just the fact that video content sells but also how consumers use digital outlets as part of their daily life influencing this video marketing prominence.

32.8% of people say they view videos online as a way to relax and unwind. Whatever the reason for use, there is no denying that video content provides a source of entertainment that previously other media forms would have filled.

With videos offering high conversion rates, brands need to consider why consumers turn to video streaming platforms and how they can relate their products or services to this media outlet. Customer profiling certainly has taken on a whole new digital meaning in 2022!

12. 60% of marketing teams say they use video as a tool to look relevant.

Video content is a surefire way to not only stand out amongst tech-savvy consumers but also ensure that brands look like they are busy and successful. Creating elevated video content does not have to be complex, thanks to the various apps and courses available, but it does have the power to impress consumers of all ages.

Marketing teams understand the importance of creating video content as it’s not just what will make them look good but also what their consumers will expect.

This form of marketing is relevant for B2B and B2C audiences as company culture is an important message to transmit in various settings. Whether you want to stand out amongst influencer-driven consumer markets or want your business to appeal to top talent, video content is a strong marketing tool.

13. 81% of marketing professionals plan to include video as a cornerstone in their marketing strategy over the next decade.

Video is such an essential part of marketing strategy for most marketing teams that it is being planned into strategy, not just content plans. Normally marketing teams will have ideas for campaigns or base their operations on a solid call to action. However, the trend in 2022 and beyond is that a video is a tool that can be used to lead to many other forms of conversions.

With teams planning this into strategies and budgets, it highlights the need for all companies to invest in professional video marketing services to stay ahead of the game.

14. 46% of marketers say they now create more video content as it’s easy to produce in-house.

The rise of video-focused platforms has already meant a market for easy-to-use apps and software has closely followed. Whilst this is great to hear, there is still an industry-wide lack of digital skills meaning that companies are still potentially missing out on the best converting materials as they do not have the talent.

That is when a professional marketing agency, such as Creative Marketing Ltd, can act as a seamless extension of your own teams. We would love to see this statistic climb even higher as we think creative teams should feel empowered to create content for all parts of dynamic marketing strategies.

Video Marketing Content Statistics

15. 62% of marketing professionals say video engagement is their top metric for measuring campaign success.

While we appreciate that there are many ways of measuring consumer journeys and understanding ROI, at Creative Marketing Ltd, we agree that video engagement is a top priority.

There are many ways in which video engagement can be used to understand how consumers are interacting with a brand, including shopping click-throughs, live event statistics, onward journeys, and interactions within the comments sections. These elements all tie together to create succinct digital strategies that let companies automate operations thanks to the digital presence that sleek video content offers.

16. Webinars are a form of video marketing that 95% of B2B companies use as a key marketing tool.

When you think of video marketing, you may assume we mean social media videos or on-page tutorials on your website. This is not the case, as webinars are also a brilliant way of engaging with consumers and brands.

Whilst they are sometimes used within the consumer market, they are often brilliant forms of converting content within the business world. This form of knowledge transfer is almost always sold as a knowledge transfer exercise means that the viewers are being subjected to more subliminal marketing techniques.

With an average attendance rate of 50% for webinars, it is clear that this form of video marketing offers a great way to engage directly with target audiences.

17. 73% of consumers Are influenced by some video marketing Agency making it the most successful assets you can create.

From short how-to snippets to lengthy brand content, video content is such a popular form of marketing as it offers tons of flexibility.

With so many options around, it is vitally important to understand what your consumers will benefit from. As you can spend much of your budget on professional video content. We hold this in high regard as we always investigate what forms of content would best suit your business.

18. Video content marketing is set to be given more budget by 60% of companies over the coming years.

You want to invest your money in content marketing; that is no secret. The biggest trend to emerge in 2022 is the in-house budget focus on producing video content. More frequently, companies are also working with professional marketing agencies. While also bringing top digital talent in-house, meaning that their content is of the best quality possible.

With this comes consumer expectations that set the benchmark for how professional video content should be. Gone are the days of quick edits and poor-quality video being an afterthought in content plans. Now, companies are recognising the need to invest appropriately in these versatile collateral pieces.

19. Videos that are between 15-30 seconds have a 70% click-through rate making them the most popular form of video

Like any form of marketing asset, video content also has a time and place, which should always be considered. To engage users in a short time on saturated platforms. Snappy and attention-grabbing video content is the way to do it.

Just like the trailer of an action-packed movie, having a short form of video which can sell a concept is a great way to pique interest and direct the consumer journey.

About Our Video Marketing Agency

Do You Need to Talk to a Marketing Expert?

We are still an active creative marketing agency. Video production company London, Video production agency Kent

What Can Wedding Videographers Capture?

Posted January 13, 2023 No Comments

The wedding videographers and wedding filmmakers at our wedding cinematography company have revealed what we can capture from your special day!

What Moments Will Your Wedding Video Capture?

People like you – couples planning their wedding – hire professional wedding videographers in order for you to relive the most magical moments of your day; your vows, reception toasts, the dancing, and all the little moments in between. To preserve those memories as they happen and share them with others, a wedding video is certainly a must. But what are the exact wedding day moments that will your wedding videographers will capture?

Pre-Ceremony Excitement

Shots of the bride, groom and the wedding party getting ready are simply a must! Whether your bridesmaids are in matching robes or the groomsmen are throwing back brews, make sure your wedding videographers have enough flexibility in the wedding day schedule to capture moments with both spouses at their getting ready locations.

Bride and bridesmaids getting hair and makeup done.

Bride getting buttoned or zipped into her wedding dress.

Bride putting on her jewellery or shoes.

Pinning boutonniere on the groom.

Keep in mind, a wedding filmmaker cannot be at two places at once. So, if the getting ready locations are a great distance away, you may want to consider hiring two videographers if having pre-ceremony moments with both people are of importance to you.

Details of Your Day

You have worked hard to plan every single detail of your wedding; from the way your reception napkins are folded, guests favours set at the table settings to your centrepieces and invitations. If having those details captured through wedding cinematography are important to you, list out what you would like your wedding filmmaker to capture. Your wedding videographers don’t necessarily need to set specific time aside to capture these items, but just in between the larger moments they are already focusing on.

Invitation suite, jewellery, and your ‘something blue’

Exterior shot of the church or of the venue

Interior wide shot of the church or the venue

Altar

Flowers

Wedding program

Additional Detail Shots:

Table name tags

Gift table

Wide shot of reception room

Closeup of place settings

Guest favours

Centrepieces

Your Wedding Ceremony

Once everyone has arrived at the venue, your videographer should make their way inside. You’ll want everything from your flower girls to your “I do’s” to be on film. Remember to point out key guests to your wedding videographers, as you’ll probably want a few crowd shots as well.

Guests being escorted down the aisle

Musicians performing (if any)

Groom waiting at the alter

Bridal party walking down the aisle

Processional

Vows

Exchanging of rings

The first kiss

wedding cinematography, wedding filmmakers — The wedding videographers and wedding filmmakers at our wedding cinematography company have revealed what we can capture from your special day…

Introduction as a married couple

Recessional

Bride and groom leaving the venue

The joy that is captured during the ceremony is so incredibly special and will be highlighted beautifully, so you can see your love come to life each time you watch the final wedding video.

Your Romantics Session

This is the time of your special day, either directly before or after your ceremony, that you and your spouse kiss, pose, twirl, and dip for the camera! Your wedding filmmaker will be right along side your wedding photographer capturing the shots of just the two of you or group shots with the bridal party at your favourite locations.

First look

Moments with bridal party

Specific locations with your spouse

Reception Moments

There’s a lot of moving pieces, so make sure your wedding videographers have a list of all the necessary shots when it comes to your reception. How much your wedding filmmaker is able to capture of your reception is heavily dependent on how many hours you have your videographer booked for. These key reception moments are (very likely) a sure thing:

Bridal Party & Newlywed Grand Entrance

Cake cutting

First dance

Parent dances

Best man and maid of honour toasts

If you pre-planned to have your wedding videographers stay for the entire reception or most of it, then you can expect a lot of great dance floor footage, too!

Anniversary dance

Guests dancing

Bouquet and / or garter toss

Last dance

The Unexpected Moments

Some of the most exciting wedding day moments are taking place behind the scenes, some of which you’re not even a part of. Even with a prepared list of shots you want captured, it’s important to allow enough breathing room in your wedding day schedule for your wedding videographers to be able capture those unexpected opportunities.

Watch for the ring bearer and flower girl to giggle as they are walking down the aisle.

Grandparents taking a twirl or two on the dance floor.

These emotional moments add personality to your wedding cinematography video and making it uniquely you.

Posts Tagged‘modus’

20 Simple Ways To Easily Share Video Files Online

Who are these easy video sharing app and tools for?

1. GoVisually

Key Features

Pricing

2. Google Drive

Key Features

Pricing

3. YouTube

Key Features

4. Vimeo

Key Features

Pricing

5. VideoSprout

Key Features

Pricing

6. Dropbox

Key Features

Pricing

7. WeTransfer

Key Features

Pricing

8. One Drive

Key Features

Pricing

9. Transfer Now

Key Features

Pricing

10. Jumpshare

Key Features

Pricing

11. Facebook

Key Features

Pricing

12. Instagram

Key Features

Pricing

13. iCloud

Key Features

Pricing

14. Box

Key Features

Pricing

15. MEGA

Key Features

Pricing

16. SugarSync

Key Features

Pricing

17. Yandex Disk

Key Features

Pricing

18. Media Fire

Key Features

Pricing

19. TikTok

Key Features

Pricing

20. TransferXL

Key Features

Pricing

The Three Step Guide To Video Marketing

Video Marketing

How to Create a Video Marketing Strategy

1. Choose your target audience and find out where they spend their time.

2. Connect with stakeholders to align on a plan for the video.

3. Set a timeline and budget for your video.

4. Choose the best platform to distribute your video.

5. Develop messaging and choose the right types of video for your personas.

6. Decide which metrics you want to track and how you will measure success.

12 Types of Marketing Videos

1. Demo Videos

2. Brand Videos

3. Event Videos

4. Expert Interviews

5. Educational or How-To Videos

6. Explainer Videos

7. Animated Videos

8. Case Study and Customer Testimonial Videos