Posts Tagged‘production agency’

Wedding Videography With Drones

Posted March 5, 2024 No Comments

Every year, wedding video planning differs more and more from the days when our parents said their vows. No one is surprised by a wedding that is broadcast online or by an original wedding production hashtag on social media.New technologies are visibly changing our lives, including how we celebrate and film wedding videography, to look at other important aspects of your wedding look here.

wedding videographer, wedding filmmakers, wedding cinematographers wedding videography wedding video wedding production
The wedding videographers, wedding filmmakers and wedding cinematographers at our video production company reveal what makes a good wedding videographer…

Drone videography is another popular wedding trend in recent years. Our article will consider the pros and cons of drone video for wedding films.

What do drones do?

Drones allow videographers to capture large-scale footage from above, creating an incredibly immersive and dramatic effect for your wedding video. Aerial video filming adds a cinematic edge to wedding films and provides a unique emotional perspective.

Many Hollywood blockbusters begin with aerial footage, creating pleasant anticipation. Drone wedding videography technology uses the same effect, showing the wedding venue instead of epic battlefields or alien landing sites.

A videographer attaches a camera to a drone and manipulates it with a remote-control device to film from the air. Aerial vehicles can go over a mile high, but by law, they can fly no higher than 400 feet. However, this height is enough to create really impressive footage of the celebration.

What are the benefits of drone filming?

A drone video adds a whole new perspective to your wedding video. Of course, you should not film the entire wedding with a drone, as the celebration consists of many key moments that are better shot in alternative ways. For example, cake cutting, reading vows, etc.

Unusual drone footage will add life and variety to any wedding film. For example, aerial shooting can  show off the wedding’s location, whether it’s a white-sand beach, a vineyard, or a luxurious estate, in an unforgettable, picturesque manner. And if a wedding is in an old church, imagine how impressive it will be to highlight the landscape from a bird’s-eye view.

Another benefit of shooting from the air is the ability to add extraordinary shots to your film. For example, you can shoot how your guests are gathering and then show it with an acceleration effect.

Here are the main advantages of drone wedding videography:

Understanding guidelines and regulations

Using drones for filming and other entertainment purposes is subject to various laws, rules, and regulations. The Federal Aviation Administration (FAA) sets the national rules under Title 14 Code of Federal Regulations (14 CFR) Part 107. According to this law, all drone owners must register them with the FAA.

After that, the owner must put the registration number on their aircraft. Also, you must have the registration certificate with you every time you launch the drone into the sky. A drone pilot must also have a flight plan, license, and insurance before filming.

Some states have their own drone regulations. Regardless of where you intend to fly your drone, we recommend you follow the rules below:

Following these simple rules will help you avoid getting into legal trouble while filming with your drone.

Planning stage

The preparatory stage for filming wedding videography with a drone is no less important than the shooting process. We have prepared these helpful tips:

Filming stage

The filming stage is by far the most important of the entire process. No matter how you plan everything, if you fail at this stage, then you will not have good footage for your film.

For this stage, we also have some tips that will make your life easier:

Editing stage

Preparing properly and making good footage is only half the battle. How your wedding video turns out will be decided during editing. But video editing is a whole separate art. To create spectacular wedding films, you need to spend tens or even hundreds of hours learning and practicing.

Therefore, it is always better to turn to professionals who have already created thousands of a successful wedding video. Our team has dozens of experienced editors who work in different programs and know all the nuances and trends of wedding video editing. When outsourcing your projects to us, you will save time and get professionally made films to delight your clients.

The best drones for wedding videography

There are many models of drones available on the market, so choosing the right one is not so easy. Their prices also vary greatly depending on the feature set, shooting resolution, battery, and other characteristics.

If you’re looking for a budget-friendly option, then DJI Mini 2 is the best drone for the money. This model is an ideal choice for beginner drone operators.

In the middle price range, DJI Air 2S stands out. It is a highly versatile device with an excellent set of features and equipment. If you’re planning to own a drone and dive deep into the art of aerial cinematography, this is the one for you. It has 5.4K Ultra HD video support, 4x digital zoom, and many automated flight modes. DJI Air 2S costs around.

If you turn to the most expensive premium models, we can highlight DJI Mavic 3 Pro. It’s probably the best model on the market, with advanced 5.1K30 or 4K120 video support, all-around obstacle sensors, and a stabilized, triple-camera array. 

FAQs

How are drones used with wedding videography?

Drones are used to capture breathtaking footage of the celebration and the entire location from a bird’s-eye view. This will add a cinematic and epic quality to your wedding film.

Can I film a wedding with a drone?

Of course. But it is inadvisable to film the entire wedding videography with a drone. There are many important moments that should be captured in other ways.

Which drone has the best camera quality?

DJI Mavic 3 Pro is one of the best drones on the market nowadays. It allows you to shoot in 5.1K resolution.

About Our Video Marketing Agency

Modus film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

wedding videographer, wedding filmmakers, wedding cinematographers

Can I Record Wedding Videography On My Phone?

Posted February 5, 2024 No Comments
wedding cinematography, wedding filmmakers, wedding videographer cinematic wedding videographer wedding videography
The wedding videographers and wedding filmmakers at our wedding cinematography company have revealed the best wedding venues of 2022…

Using a phone to record a wedding.

Modern phones have high quality cameras with many features that are similar to cameras used by a cinematic wedding videographer. They generally have a wide angle lens that will capture a lot of light.
For most wedding videography in well lit venues in the middle of the day this should work pretty well. I would avoid using the zoom function as this will degrade the quality of the image. This won’t be so noticeable on a small screen but will be very evident if viewed on a large screen. To find out more about wedding videography look here.

Where the camera lens falls down is that the lens itself is tiny by comparison so doesn’t capture much light in low light situations. A mirrorless camera with a prime lens capable of a wide aperture of F2.8 or wider will outperform most phone cameras just because of optics and the width of the glass being able to let in more light.

Most camera phones have face recognition so should focus well on the main subjects, the bride and groom.

The biggest thing to avoid doing is to hold the phone in portrait mode. This will look fine on a phone held in portrait mode but on any other screen such as a laptop or desktop computer the image will be cut off at the sides. You see this happen all the time on the news when people film things happening on the street without thinking how that’s going to look on TV. Hold the phone in landscape mode whilst you film. For more information on whther u should film ur wedding yourself or hire a professional wedding videographer click here.

Storage.

My iPhone has 128GB of storage and about half of that storage is free so that should be more than adequate. I typically have two 64GB cards loaded into my Lumix S5 and they rarely get filled up.

Battery life.

I always carry spare batteries for my cameras and charge up batteries when one is swapped out. This is a bit tricky with a phone. You could use two phones I suppose or when you take a break you could charge up your phone again from a portable charger.

Audio.

I have not tested this out but I suspect that the microphones on phones are not directional or as high quality as some camera microphones. Your best option will be to get as close as you possibly can to the subject doing the talking or record audio on another device. During the speeches a second phone lying on the top table in front of the speakers would work I think.

Editing and video production

I’ve seen many people filming on phones at weddings but I’ve yet to learn what they did when they got home with the video clips.
If it’s the odd short clip then obviously that can easily be shared on social media. If a cinematic wedding videographer is filming the whole wedding with the intention of bringing it all together as one continuous film, having first edited out any errors, shortened some of the clips that are too long and possibly added music tracks then this requires some upfront planning and research into how this can be achieved.
Using a cinematic wedding videographer video camera that records to an SD card makes the whole process much easier. I can then load all my clips onto an external SSD drive attached to my Mac. It can take an hour or more for me to load all the clips into Final Cut Pro, a couple of days to edit the footage then another couple of hours to compress the final video and load it onto a USB stick for delivery to my client. How that process would look if I was trying to do it all on a phone I don’t know but I suspect that it would be long winded.

If I was in that position I think I would find a way to get the clips off my phone onto an SD card (I know there are adapters that can attach an SD card to a phone). I would then proceed with my normal editing process on a Mac.

Iphone options

Another option on an iPhone might be to load clips into iMovie from where they can be shared to Dropbox but I suspect that large clips will take a while to process by this method even on a modern iPhone. From Dropbox it would be possible to import media into a Final Cut Pro project for further editing.

The main point of this rambling piece is that it all involves some thought, planning and testing of the approach well before you agree to film a whole event on your phone.

If I was sat in a wedding and the cinematic wedding videographer didn’t show up and I was asked if I could film it instead then I would give it a go, on my phone if I had to, but I would probably have a small camera with me anyway. The Sony RX100 is not much bigger than a phone and can do a reasonable job filming a wedding and writes to an SD card for easy editing/video production. So if only for the editing and video production process using a purpose built camera is preferable.

Having said that there is a saying amongst photographers and videographers that says ‘the best camera you have is the one you have with you’. You use what you can to get what you need.

About Our Video Marketing Agency

is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

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Top 10 Best Video-Sharing Platforms

Posted December 29, 2023 No Comments

Videos are powerful in communication. They let you convey your message, showcase your work, and build trust and rapport. But how do you choose the best video-sharing platform for your business needs? There are many factors to consider, such as the video-sharing platform’s quality, security, cost, and ease of use. But lucky for you, we will help you find the best video-sharing platform for your videos for business. We will review the top 15 platforms to make it easy for you to choose.

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1. Zight

Zight revolutionizes creating and sharing videos, making it incredibly easy and efficient. You can capture high-quality videos directly from your computer screen or webcam. It allows you to demonstrate software, present slideshows, create business upsell videos, or record tutorials effortlessly.

Zight is your easiest-to-use platform! Your video-sharing process is a walk in the park. Why? Because the minute you finish recording, this screen recording software automatically generates and copies a shareable link to your clipboard. You can paste this link to your recipients, who will view it without downloading it. Alternatively, you can download your video and share it. More on video sharing below!

Zight also integrates with many popular tools and platforms you use for your business, such as Slack, Trello, Asana, Zendesk, and more. It also helps you track the performance of your videos with analytics. You can see how many views, downloads, shares, and comments your videos get, as well as the average watch time and engagement rate.

Let’s talk security – it is paramount when recording and sharing business videos. Zight ensures the security and privacy of your videos with encryption, password protection, expiration dates, and permissions. You can control who can access, view, download, and share your videos. You can also delete your videos at any time.

The best part is you can use Zight for free, with a maximum upload limit of 5 minutes per video and access your last 50 uploads/recordings. Want more? You can upgrade to the pro plans for $9.95 per month. Zight supports standard video formats such as MP4, MOV, AVI, and WMV.

  1. Open the app or extension and choose the Record button to record a video. You could also use the shortcut CMD+Shift+6 (for Mac) or Alt+Shift+6 (for Windows) to start recording your screen without any preference selection.
  2. Zight will automatically save your video to the cloud and generate a shareable link when you finish recording. The video-sharing app will also copy the link to your clipboard to make sharing easy.
  3. You can paste the link to your recipient’s message board. That’s the easiest way to share videos instantly since the recipient can view the video online without downloading it.

You could also download the video to your computer. Click the Download button on the Zight dashboard and select where to save it on your computer.

You can then share the video as an attachment, but your recipient will only view it after downloading.

Other Video-Sharing Platform

You may want to try out other popular video-sharing sites for other use cases besides what Zight offers. If so, here are other sites we tested and liked:

2. Filestage

Filestage is one of the best online video-sharing sites that help you streamline the feedback and approval process of your video projects. You can upload videos of any size and format and organize your files into projects and folders for easy access and management. You can also track the status of each review round and set deadlines and reminders to keep everyone on track.

Filestage also integrates with other productivity tools like Asana, Trello, Slack, and Dropbox and supports different video formats like MOV, MP4, AAC, MPEG-2, FLS, WMV, and MXF. You get a free plan for unlimited team members. Filestage’s paid plans start from $49 per month.

3. Frame.io

Frame.io is a platform that helps you collaborate with your team and clients on video projects. With Frame.io, you can upload and share different video formats and sizes with external reviewers who don’t need a Frame.io account. You can also protect your share links with passwords or expiration dates.

In addition, you can share your videos as a presentation for viewing and downloading. You can customize your presentation page with your own branding, layout, and color scheme. You can also connect Frame.io with the tools you use for your video production workflow, including Adobe Premiere Pro, After Effects, DaVinci Resolve, Final Cut Pro X, Slack, Dropbox, and more.

Frame.io supports different video formats, including MP4, MOV, AVI, and WMV, and you can use it on a free plan with two users. Upgrade to pro plans that start at$15 per month for up to five users to get better features.

4. Loom

Loom helps you communicate faster and more effectively with async video.

As one of the best video-sharing platforms, Loom can share your video with the click of a button by copying and pasting the link anywhere you want. You can also adjust your video’s privacy settings to control who can access and comment on it. Alternatively, embed your video on your website or blog or download it as an MP4 file.

Loom offers a free plan for up to 25 videos. The paid plans start from $12.50 monthly for unlimited videos and 45 minutes per video.

5. OneDrive

OneDrive is one of the best platforms that help you store, access, and share your videos online with a Microsoft account. You can upload videos of any size and format to OneDrive using the web, desktop, or mobile apps. You only need to create a shareable link or invite your recipient through email to share. OneDrive also helps you remove access for specific people at any time.

This platform offers a free plan for up to 5 GB of storage. Plans start from $5 per month.

6. YouTube

YouTube is a free and popular video platform that helps you discover, watch, and share content online, including music videos.

You can easily upload and edit YouTube videos. Once the video content is live, hit the share button to send the video link to your recipients. You could also copy the link to your clipboard and paste it on your communication channels for your recipient to watch without downloading.

YouTube offers a free plan for unlimited videos and storage. The paid plans start from $11.99 per month for YouTube Premium.

7. Dropbox

Dropbox is a cloud storage service allowing you to share files and folders. It is one of the most popular content-sharing sites that allow you to share a video link so anyone can view or download, even if they don’t have a Dropbox account. You can also password-protect the link, set an expiration date, and disable downloads.

Some supported video formats include MP4, MOV, AVI, WMV, FLV, and MKV. The basic plan is free and gives you 2 GB of storage space. The Plus plan costs $9.99 monthly and gives you 2 TB of storage space.

8. Google Drive

Google Drive is another of Google’s platforms that lets you store and access your files from anywhere. You can also use it to share videos with others, whether you want them to watch, download, or edit them.

You can share videos instantly by uploading them to Google Drive. Then, right-click on the file to find the share button. You can share the link to any communication platform. Alternatively, you can invite people to view your video via email.

Google Drive is available on a free plan with 15GB, and when you exhaust that, you can pay $6/month for more storage.

9. Wistia

Wistia is a video hosting and marketing app you can use to share engaging content with your audiences. One of the best video-sharing sites, it is ideal for content creators who want to integrate video with other marketing tools.

Share the direct link to your video so everyone can watch it online. You could embed videos on your website or blog with Wistia’s flexible and customizable embed codes. Wistia is relatively affordable, with a free plan for 10 videos. You can also upgrade to premium plans that start at $19/month.

10. Vadoo.tv

Vadoo.tv lets you upload videos and share them with your audience without ads or distractions. One of the best video-sharing sites, Vadoo.tv lets you share direct links to your content; anyone can watch them online or download them. In addition, you can let viewers collaborate on your videos, especially for work. Vadoo.tv has a free plan for 10 videos; the premium plans start at $10.

About Our Video Marketing Agency

is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

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Should You DIY Your Wedding Video or Hire a Professional?

Posted December 23, 2023 No Comments
wedding filmmakers, cinematic wedding videographers, wedding videography wedding video
The wedding filmmakers and cinematic wedding videographers at our wedding videography company reveal the most popular wedding video trends.

Your wedding videography day is one of the most important and memorable days of your life, and capturing those precious moments is an absolute must. But the question is, should you DIY your wedding video or hire a professional? While it may seem like a good idea to save money by doing it yourself, it’s important to consider the benefits of hiring a professional.

Professional vs. DIY Wedding Videography: Which is Right for You?

Deciding between professional and DIY wedding videography can be a daunting task. But with the right information, you can make a decision that will ensure that your wedding video captures all the special moments of your big day. Below, we will explore the pros and cons of both professional and DIY wedding videography so that you can decide which is right for you!

DIY Wedding Video: Pros & Cons

So you’re getting married, congrats! Now comes the fun part — planning the wedding. And what’s more fun than DIY-ing your own wedding video, right? Well, before you grab your iPhone and start filming, let’s weigh the pros and cons of this DIY approach.

Pros

First up, the pros. DIY-ing your wedding video can save you a lot of cash. Professional videographers can cost thousands of dollars. By filming and editing the video yourself, you’ll be able to allocate that money towards more important things — like your honeymoon.

Another pro is that you’ll have complete creative control over the final product. You can film whatever you want, however you want, without having to worry about a videographer not capturing your artistic vision.

Cons

But let’s not forget the cons. DIY-ing your wedding videography means you’ll be doing a lot of work. Like, a lot. Filming, editing, and piecing together a cohesive story takes time and effort. You’ll also need to invest in some equipment, like a good camera and editing software. And if you mess up a shot or forget to hit record during a key moment, there’s no going back. You also run the risk of capturing poor-quality footage that you won’t be happy with.

Another con is that you’ll be missing out on a professional’s expertise. A good videographer knows how to capture the right angles, lighting, and audio to make your wedding video look and sound amazing. They also have experience with editing and storytelling, which can make all the difference in the final product.

Professional Wedding Video: Pros & Cons

A professional video is like the cherry on top of the wedding cake — you know it’s not necessary, but it sure makes everything look better. But is it worth the expense? Let’s break down the pros and cons.

Pros

On the pro side, you’ll have a beautifully edited video of your special day that you can watch for years to come. It’s a great way to relive the memories, and it’s especially nice for those who couldn’t attend the wedding. Plus, a professional videographer will capture all the little details that you might have missed in the whirlwind of the day.

A professional wedding videographer has the experience and expertise to capture every moment of your special day in the best possible way. They know how to use the right equipment, lighting, and angles to create a stunning video that you will cherish forever. They also have the skills to edit and enhance the footage to make it look even better.

Cons

However, on the con side, wedding videos can be expensive. You might be looking at several thousand dollars for a high-quality video. And let’s be honest; not everyone wants to watch a two-hour video of your wedding. You might find yourself fast-forwarding through some parts.

At Reverent Wedding Films, we have videography packages to fit every budget. We also offer various types of wedding films, from highlight videos and social media teasers to full documentaries and feature films.

Capture Your Special Day with Reverent Wedding Films

So, there you have it — the pros and cons of DIY-ing your wedding video. Ultimately, it’s up to you to decide if the savings and creative control outweigh the time and effort required. Just don’t forget to assign someone else to film the ceremony while you’re saying, “I do.”

While it may seem tempting to save money by filming your own wedding video, hiring a professional is the best way to ensure that your special day is captured in the most beautiful and memorable way possible. So, sit back, relax, and let the professionals handle it while you enjoy your wedding day to the fullest!

Contact our team for more information, or check our availability online.

wedding videographers, wedding filmmakers, wedding cinematography

Magical Winter Wedding Venues For Wedding Videography

Posted December 16, 2023 No Comments

From castles to country estates, these five venues offer everything you could possibly need for a magical winter wedding and amazing wedding videography.

­Winter weddings are becoming increasingly popular, especially among couples looking for an alternative to summer nuptials. It’s a cosy time of the year and also has the bonus of having Christmas slap bang in the middle, which can make for a really unique winter wedding, wedding films and even create the best wedding videography.

Reasons To Love A Winter Wedding

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In our heads, a winter wedding is set against a backdrop of magical snowfall, like something you’d see in a cheesy Christmas movie. Sadly, the likelihood of that happening in the UK is slim, however, there are lots of other reasons why you might plump for a winter wedding to create the best wedding videography.

It’s cheaper: Yes, we know budgets aren’t romantic, but with the costs of weddings soaring these days – the average UK wedding comes in at just over £17,000 – a winter wedding can save you pounds. For many establishments, the winter time is their out of season period so you’ll be able to afford a venue that perhaps you couldn’t in the summer.

There’s more choice: With less weddings happening during this time, there will not only be more choice for when to get married, but also which wedding suppliers to work with.

There’s no need to worry about the weather: There’s none of that ‘will it rain’ stress you get with UK summer weddings. Everything will be happening inside, so who cares if it pours? 

Winter-appropriate wedding dresses: Sequins, feathers and faux fur are all brilliant for winter weddings and just think how glam you’ll look on your big day. It’s also the perfect time of year if you want to throw a black-tie wedding. Our toppers are the perfect way to add a little extra something to your slinky wedding dress.

A Festive Twist

If you get married in December, you’ll get the added bonus of festive decorations, which will look fabulous in your wedding films. You can also order festive food and have some Christmas tunes played at your reception. Mariah warbling all she wants for Christmas has got to be a bonus, right?

There’s no wedding fatigue: Your guests will have had a break from all the spring and summer weddings and will be ready to celebrate your wedding with enthusiasm come the winter months!

No sweat: Literally! While hot days are great for photos, they’re not so great for the sweat. Getting wed while it’s cooler means you don’t have to worry about that one bit.

So, you’ve decided upon that winter wedding, here are five great places to hold your winter wedding in the UK. 

The Hollywood choice: Wrotham Park, Hertfordshire

Fancy a winter wedding videography with extra glam? Then this beautiful location is a must. Having been used as a location for the likes of Bridget Jones’ Diary, Bridgerton and Gosford Park, it’s a great choice for movie-loving brides and grooms.

The Seaside One: East Quay Venue, Kent

If a cosy winter wedding by the sea is what you’re dreaming of, then East Quay could be the one you’re looking for. This licensed wedding venue is situated directly in Whitstable Harbour with sea views. A former Oyster House, it’s a relaxed wedding venue, which could easily be transformed for a winter wedding.

The Nature one: Marshwood Manor, Dorset

If you love being in nature, this is the winter wedding venue for you. It has both indoor and outdoor spaces to allow you to have a truly romantic day in your very own winter woodland. Think Narnia, minus the talking lion…

The brick haybarn, with vaulted ceilings and natural wood panelling, will make the perfect backdrop to your big day. There’s also luxury accommodation onsite.

The Christmas wedding venue Holkham Hall, Norfolk 

A timelessly elegant venue, Holkham Hall has a variety of places to hold your big day celebrations, from Marble Hall to St. Withburga’s Church. The Marble Hall provides the most Instagrammable photos, thanks to the impressive domed celling and blush marble pillars.

This 18th century mansion is also big on the festive season with a Christmas tree shop and candlelight tours, so will make the perfect backdrop to any Christmas wedding.

The glitzy one: L’Oscar Hotel, London

If you want to vamp up the glamour, this is the place to do it. The opulent décor including jewel tones, rich velvet, and extravagant chandeliers is just perfect for a city winter wedding. The Baptist, which is a former Grade II listed chapel, comes complete with a lit-up dome roof, dance floor and bar.

Couple shoot with our Kent based videographers.

How To Deliver A Great Best Man Speech, Wedding Videography

Posted November 14, 2023 No Comments
wedding videography wedding speech

The best man wedding speech is a huge part of the wedding videography so make sure yours is memorable. There are many areas to think about while preparing your speech; who is in the audience, how big is the audience, how long should the speech be, should I be telling jokes and so on.

Below we’ve listed essential best man speech tips on dealing with these questions and guidelines you can use to write your own speech.

Essential best man speaking tips

Do your homework and plenty of practice

Being prepared is the key to any successful wedding speech. Write down bullet points of you key message, jokes, quotes etc. Spend time revising the content of your speech using different tips from our blog, adding in literary techniques, noting tactical pauses and best ways to end a speech.

Once the wedding speech is written, spend hours practising it, the more you practise the less nervous you will be and the more natural you will sound. Don’t learn your speech off by heart, learn some key points and improvise around them. This will make you sound less wooden and monotonic.

Open by expressing gratitude

Thank the ones that made the day possible, the happy couple’s parents (single them out by name) and offer a toast to them for raising two fine people. Don’t forget to thank the audience as well. It’s a good idea to say something about how beautiful the bride looks and what a remarkable woman she is – this is guaranteed to go down well with everyone.

Introduce yourself to everyone

Many people at the wedding won’t know who you are. Briefly say who you are and why you’re such good friends with the groom.

Speak confidently and clearly

You know the groom better than most, so take the chance to introduce the real him to everyone. Talk slowly and clearly, taking time to pause and take deep breaths. Have a glass of water you can sip on during the wedding speech, to help calm the nerves and break up the speech.

Get a joke in early

Getting a joke in early will help relax the mood. Spend time preparing the right joke – funny but not offensive, something that will appeal across all age groups, and make sure you learn it by heart.

Self-deprecation can go a long way, so it might be something told at your own expense. The audience will expect the speech to be somewhat funny so starting strongly will help engaging the audience.

Tell a story

Every great man speech includes a story, which could be how you met the bridegroom or a funny incident which you both went through. You can also tell a story about when you realised your friend had found his other half, or about when your friend would complain about being single for so long. Tread carefully when telling these and don’t cross the line with them!

Stay away from controversial topics

Anything embarrassing or offensive should be avoided by all means. Although this is common sense, once you get up there with a mic in front of you and a crowd waiting to see what you have to say, the situation might be so tense that cracking a crude joke or sharing an embarrassing story may seem perfect to lighten the mood. You’ll be left with a frozen audience that doesn’t want to laugh at the expense of the bridegroom.

Best to avoid past relationships

Try to avoid talking about the groom’s past relationships or reveal what you thought of the bride when you first laid eyes on her. Winking at the bride with comments such as “looking forward to the honeymoon” is absolutely out of the question when writing your best man speech!

Keep it short

Ideally, a best man’s wedding speech should be no more than 1,000 words. The guests have already listened to the bride’s father and maid of honour speeches and are minutes away from eating the cake, so shoot for five minutes tops.

Summarise your friend’s good character

After the bulk of your speech, make sure you list the essential qualities of the groom which you have discovered over the years. You want the audience to think you’re a nice guy and convince the bride she picked the right man to marry!

End with a quote

Wrap everything you have said up nicely by ending with a quote, such as: “Giving a best man speech is a choice. And, these two people have clearly chosen!”

Propose a toast

It’s time to raise your glass and toast for a lifetime of happiness and love for the couple… or something to this effect.

Use these best man speech tips to deliver a powerful wedding speech people will remember for a very long time.

Best Man Speech – things to avoid

How to write a Best Man Speech – detailed guide

The Opening

Like any form of public speaking, you need to have your audience on side right from the beginning. Be confident. After all, you know the groom better than most in the room and your best man speech is the perfect chance to introduce him to everybody else!

The main section of the speech

The important thing to remember is that the speech is not about you but the groom. Therefore, it’s okay if your best man speech paints a picture of your relationship with the groom but you need to concentrate on what a great guy he is, so everything you say has to revolve around that.

Be pleasant and nice and give your best man speech a flow. Every section and paragraph should run smoothly, jokes should be brief, and each story (you could also include other friends’ favourite memories, too) should reveal some more of the groom’s character and life.

The conclusion to the speech

So, by now you will have used all the funny stories and are ready to wow your audience with something emotional. You can say something about love and philosophise a little. It is also a good time to emphasise the love story of the bridegroom.

End your speech by saying how they complete eachother and how happy you know one will make the other. Your end to the best man speech should be as noteworthy as your opening comments so don’t fade away.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

video production marketing content video marketers video content videography

How META Augmented Reality Glasses Will Reshape Marketing Content

Posted October 30, 2023 No Comments
marketing content videos for business

Augmented reality has been used in isolated applications for decades, but the technologies needed to fully realize its potential have recently become available. At its core, augmented reality (AR) transforms a large amount of information and analytics into images or animations that are superimposed on the real world. Most AR applications are delivered via mobile devices, but delivery will be increasingly shifted to hands-free wearables such as augmented reality glasses. Augmented reality glasses can be used in videos for business settings by marketing content and marketers in different ways.

What Are Augmented Reality Glasses?

Augmented reality glasses bring the digital and physical worlds together. They are distinctive in a way that they can project a digital overlay directly into a user’s field of vision without requiring them to do anything. AR glasses project digital information onto the user’s field of vision to help them interact in real life.

Augmented Reality Glasses In Marketing Content

AR glasses provide a significant opportunity for marketers to explore different marketing strategies. “By leveraging technologies that allow marketers to control reality rather than perception, marketers can position their products in the best light possible,” said by Kolsky. In this era of technological advancement where people have the freedom to engage with the brands the way they want, Kolsky believes “Augmented reality is a great tool if it is properly used can be the best friend for the marketers.” AR glasses will be powerful tech which will have a significant influence on the way marketing research is conducted and the marketing content strategies. The AR glasses will enable marketers to access real-time information to make instant decisions. 

Data Collection Through Augmented Reality Glasses

Augmented reality glasses can gather multiple types of data which can be used by marketers to understand their target market and create a unique consumer experience. The AR glasses will have inbuilt cameras on the outer and the inner side of the glasses. The emotions of the user can be comprehended by eye expressions as they will signal the emotional state of the user. The movement of the eyeball can be captured which can provide useful information regarding eyeball movement behaviour. Eye movements are interesting in relation to advertising and more broadly because they provide useful information about patterns of visual attention. The surrounding environment of the user can be captured by the outer camera which will provide information about the user’s view like areas they will pass by, the billboards they will see, and the brands they will visit. The connection of AR glasses with smartwatches can provide marketers with information regarding arm movement for instance the speed by which the arm is moving or whether the user is holding something in their hands. It is rumoured that Apple’s upcoming AR glasses will be able to sense the figure’s gesture through a smartwatch.  Similarly, it is alleged that the iPhone will be used for all data processing in Apple’s AR glasses. Additionally, AR glasses can provide information to marketers about user lifestyles by tracking their routine activities. AR glasses will be connected to a smartphone through which video marketing content can gather data regarding the sites visited, time spent on those sites, and search history. The inbuilt mic in the AR glasses can collect speech data that marketers can use to understand the emotions of the user and their interests. 

Augmented Reality Glasses and Advertising

Augmented navigation is one of the workable uses of augmented reality glasses. AR glasses will be able to provide directions to destinations regardless of whether the user is walking, driving, or running without requiring them to open google maps on mobile phones. This real-time geospatial information can be used by marketers for pop-up advertisements of the brands nearby the specific location. These pop-up ads of the brands will be based on the recent search history of the user and their location on the following route. For example, if the user has recently searched for McDonald’s Big Mac and there is a branch of McDonald’s on the route he is taking, an ad can pop up on the AR glasses saying “Hey, Big Mac is waiting for you.” and providing the real-time information like no long ques, no wait time. To leverage the built-in mic feature of AR glasses, the user can also order a takeaway by replying to the ad without needing the user to make a call. 

Augmented Reality Glasses and Shopping

AR glasses can significantly enhance the user shopping experience while also collecting data which can be used by the marketers.  AR glasses could be used in retail stores by adding special tags on the products so when the user sees the product its price will be displayed on the lenses and if there is any promotions or discounts on the specific products the user will be notified on their lenses. During shopping AR glasses will be able to collect data regarding stores visited by the user, how much time he spent at each store, and the products he looked over. The user emotions could be analyzed so the marketers can gather data such as if the user liked the product or not and whether the discount attracted the user or not. Marketers can use this information to design their promotional campaigns and to improve shopping experiences. 

Augmented Reality Glasses and Customer Touch Points

There are various customer touchpoints at which marketers can improve the user experience through AR glasses. AR glasses could help advertisers show different ads to different people through billboards. Billboards will have the ability to show people personalized ads based on the user’s data collected as they look at the billboard with the lenses on. By this method advertisers will be able to show thousands of ads on the same billboard. AR glasses could be able to translate advertisements in real-time which could enable the user to understand ads which are not in their native language. For instance, if someone is using apple products, they will be shown other apple product ads on the billboard. Also, if someone has searched about apple products recently, personalized ads will be shown on the billboard according to their search history. This will help advertisers to collect data such as if the user has seen the full duration of the advertisement so in future improvements could be made. Additionally, AR glasses will be able to sense the emotional reaction toward the ad through facial reactions and eyeball movement captured by the inner camera. This will help marketers to know to which level people were able to resonate with the ad. 

Augmented Reality Glasses and Voice Control

AR glasses with a voice control feature could be able to listen and analyze your speech about the products you use such as if you are complaining about a malfunctioning washing machine. Marketers could use that data to send you pop-up ads about promotions and discounts on specific washing machine brands. It will enable marketers to target the right customer with the right product.

Augmented Reality Glasses and Day-to-Day Activities 

AR glasses could be used to buy groceries from supermarkets as the user can scan barcodes through lenses which will add products to the cart so the user will be able to see the total bill before checkout. Users can also check the substitute product’s prices, discounts and nutritional information by scanning barcodes through lenses. With the data collected by marketers, the users could be sent new deals, discounts and promotions about the products which are regularly scanned by the user. Based on the information regarding the products purchased by the user marketers can send notifications to them about restocking those items while informing the users of the nearby location of the store. Based on the user’s voice command AR glasses could help the user in finding the product easily by navigating the user to the aisle and sections. This will enhance the shopping experience of the customer.

AR glasses can track the user’s day-to-day activities. For instance, if a user is cooking while wearing AR glasses and they can watch cooking shows and recipes in real-time without touching any device and staying hands-free. With this information on user’s routine activities marketer will be able to send this user cooking-related ads as AR glasses would analyze the data and decides that the user prefers to cook and dine at home. This will enable marketers to gather behavioural data about the user to improve customer experience and target the right customer.

Augmented Reality glasses and lifestyle

If the user is health-conscious and has an active lifestyle. Since AR glasses will be connected to smartwatches, it will provide the user with real-time important information about their health like heart rate and blood pressure without requiring them to look over their smartphone or smartwatch. For example, the user regularly goes for outdoor activities for maintaining an active lifestyle. This will provide marketers with users’ lifestyle information like whether they go to the gym or like to run. Based on such information they will be able to target the right product to the right customer without misspending their marketing content budget. Also, this will enable marketing content to create unique customer experiences by designing a custom package according to the customer. For example, based on this information marketers can provide a digital guide for healthy food along with their main product. 

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

wedding videographer, wedding filmmakers, wedding cinematographers

Most Expensive Wedding Videography Venues In The World

Posted October 18, 2023 No Comments
Best wedding videographers Kent wedding videography videography in kent
Cinematic wedding videographer.

A fairy tale wedding videography in kent starts with an idea of a luxurious farm or charming hotel. With endless Expensive Wedding Venues available, it is often confusing for anyone to decide on the best wedding venue for a royal gala. If you are ready to walk on the aisle but have not decided on your wedding venue yet, this blog is for you!

Oberoi Udaivilas in Udaipur, India

The Oberoi Udaivilas in Udaipur offers the most expensive wedding venue in India. It has 450 hand-carved stone pillars, white marble throughout, and stunning views over the lake. Ranked as one of the best hotels in India, you will find everything about this hotel marvelous. From the gorgeous spas to excellent restaurants, it has everything to delight your guests exceptionally. You can book this fantastic place for your big day for somewhere around 8000 USD per day.

The Biltmore Estate in North Carolina

The Biltmore Estate is a large mansion located in Newport, Rhode Island, and is also counted among the most expensive wedding videography venue. This house was designed by architect Richard Morris Hunt.
There are many different areas to hold weddings, including the Lioncrest Grand ballroom, the Italian garden, and even the front lawn! The wedding planners here will help you plan your perfect day. The price for the package starts at $50,000.

This place is one of the most expensive wedding venues, including 250 luxury rooms, 8000 acres of beautifully landscaped gardens, unique menus, etc.

MolenVliet Wine Estate in Stellenbosch, South Africa

The breathtaking view of the Dwars River and the Banhoek Valley make this place perfect for small weddings with beautiful vineyards and gorgeously landscaped gardens that make this getaway even more memorable.

MolenVliet Wine Estate MolenVliet Wine Estate can house just 14 guests. However, your wedding can be held in the vineyards or in the wedding videography venue of the estate, which can accommodate up to 350 guests and could be part of the festivities. The cost for all this is $10,000.

The Loeb Boathouse in Central Park, New York

Loeb Boathouse is located in the center of Central Park. It has a beautiful view to make your wedding gala memorable.

It comes with gardens on the North and West sides, so you’ll get the best scenery without traveling far away. You can reserve this place if you are looking for the best settings in New York. Boasted with over 150 years, this property will definitely be your most expensive wedding venue.
It costs about $60,000 and is listed among the most expensive wedding venues.

Odescalchi Castle, on the outskirts of Rome, Italy, Could be Your most expensive wedding venue.
This beautiful medieval castle offers sublime views of Lake Bracciano. It is surrounded by a beautiful garden, and it has a tower that dates back to the 1500s.

A wedding can be held here for as low as $50,000. Tom Cruise and Katie Holmes got married in this 15th-century castle with 500 years old garden and an ancient tower.
This enchanting and most expensive wedding venue can house up to 1000 guests.

Le Manoir aux Quat’Saisons in Oxfordshire, England

Le Manoir aux Quat’ Saison is a manor house situated in Oxfordshire, England. This place is considered one of the most romantic wedding videography in kent venues in Europe.

This location is ideal for hosting a lavish affair because they provide their couples with personalized service, a unique dining experience, and exquisite accommodation.

Things that make this place listed among the most expansive wedding venues are as follows –
Landscape gardens
Bridal changing facilities
Per-friendly
On-site parking
Church within walking distance
In-hose wine list
In-house catering
Corkage charges for own alcohol

Mentioning this place in your premium wedding videography invitation will create excitement among your wedding guests.

New York Public Library

You can rent out the library for parties of up to 450 people, but there are restrictions. There are two halls inside the library, and the first one is for cocktail parties, and the second one is for dinners. Cocktail parties are free, but if you want to use the second hall for dinner, you need to pay $50,000.

A library can host parties for up to 450 people.

There are two options for weddings: civil ceremonies or religious services. But you need to hire an event planner to make all the necessary arrangements for your wedding.

Palais de Tokyo in Paris, France

Palais de Tokyo is a museum in Paris that holds art exhibitions and performances. But did you know that you can also host events in the space? The palace allows hosts to book the entire building for events like weddings, fashion shows, and concerts.

And the best thing is that there are only five rooms booked every week. So if you wish to have your special event at the Palais de Tokyo, you better act fast. Don’t miss conducting your special day in this fantastic and most expensive wedding venue.

The Ritz-Carlton Hotel in Moscow, Russia

If you are searching for a luxury hotel near Red Square, look no further than The Ritz-Carlson Hotel. This 5-star hotel in Moscow overlooks the Red Square and St Basil’s Cathedral. You can hold your ceremony in front of these magnificent structures while enjoying the panoramic view of the Russian capital in this one of the most expensive wedding videography venues.

The Four Seasons Hotel George V in Paris, France

The Four Seasons Hotel George V is located in Paris, France. If you plan a destination wedding in Paris, consider holding your reception at this elegant property. Not only does it offer a spectacular view of the Eiffel Tower, but you can order room service from Guy Savoy.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

video production marketing content video marketers video content videography

5 Best Steadicams For DSLR Cameras And Film Production

Posted October 9, 2023 No Comments
wedding cinematographers, wedding filmmakers, wedding videography, film production company

Hey there, fellow filmmaking enthusiasts! Today, let’s chat about something close to my heart: finding the best Steadicam for DSLR cameras and film production company. Now, I know there’s a lot of buzz about motorized electronic gimbals like the DJI Ronin S. Sure, they’re cool and all, but trust me, the good ol’ Steadicam still holds its own, delivering some impressively natural stabilization.

Steadicam Vs. Electronic Gimbal: The Showdown

I’ve tried my hand at both electronic gimbals and Steadicams, and let me tell you, it’s been a wild ride. High-end gimbals can give you a smooth, natural-looking stabilization, but at times they can come off a tad robotic. Enter the Steadicam, giving you that organic, fluid motion that makes your videos look oh-so-real.

My Top Three Steadicam Picks For Every Budget

Not everyone has a ton of cash to drop on camera gear. I totally get it. When I started out, my budget was tighter than a drum. So, to keep things fair, I’ve handpicked three of my favorite Steadicams from different price ranges.

Whether you’re in a hurry and just want the highlights, or you’ve got time to spare and want all the juicy details, I’ve got you covered. So, let’s jump in and find the perfect Steadicam for your DSLR camera and film production company. Trust me, your footage will thank you!

Glidecam DGS Series

A Quick Look

The Glidecam Devin Graham Signature Series is a sweet hand-held stabilizer, perfect for all you film fanatics out there. This baby’s designed to give you that buttery smooth footage, no matter how much you’re moving around.

Built Like A Tank

Now, let’s talk build quality. This Glidecam is like the superhero of camera stabilizers. It’s solid, sturdy and feels like it could survive a tumble or two (not that I’m recommending you drop it!). The materials used are top-notch, which is pretty clear when you hold it in your hands. It’s like the difference between a plastic toy and a proper action figure – one just feels way more legit.

Bang For Your Buck

Price-wise, it’s a bit of a splurge. But hey, you’re investing in your craft, right? Considering the features, the quality, and the reputation of Glidecam, I’d say it’s worth every penny.

FLYCAM HD

First Impressions

The FLYCAM Redking Quick Balancing Video Camera Stabilizer is a dream come true for all you camera buffs out there in film production company and filmmaking. It’s a slick stabilizer that’s all about keeping your footage super smooth, even when you’re on the move.

Robust And Ready To Roll

When it comes to build quality, this FLYCAM is no slouch. It’s got a robust design and it feels like it’s built to last. I mean, I didn’t go dropping it on purpose or anything, but it seems like it could handle a bit of rough and tumble. The materials? Top-notch! Holding it in your hands, you can tell it’s not some cheap knock-off.

My Stabilizer Story

Now, using this stabilizer was quite the experience. The FLYCAM Redking made my shots look like they were gliding on air. It was comfortable to use and really easy to balance, even when I was in a rush. I filmed everything from my dog chasing his tail to my cousin’s wedding, and it handled everything like a pro.

Price Tag Talk

I know, I know. Price is a big deal. But, here’s the thing. This FLYCAM Redking is priced at around $199.00. Yes, it’s not pocket change, but considering the quality, the features, and the reputation of FLYCAM, I’d say it’s pretty good value. You’re investing in your passion, right?

Zhiyun Crane 3S 30

A Pocket-Sized Powerhouse

The Zhiyun Weebill 3S Gimbal Stabilizer is like the pocket rocket of camera stabilizers. It’s compact, but don’t let its small size fool you – it’s packed with features and built to last. The build quality is superb – it feels sturdy and well-made, and it’s held up great for me, even with regular use.

My Time With The Weebill 3S

From the moment I started using the Weebill 3S, I was hooked. It made my footage look so smooth, and the different modes were perfect for all kinds of shoots. Whether I was shooting my cousin’s birthday party or getting some action shots at the local skate park, it handled everything like a dream.

Is It Worth The Price Tag?

Here’s the deal – the Zhiyun Weebill 3S isn’t exactly cheap. But when you consider the quality of the build, the variety of features, and the reputation of Zhiyun, I think it’s a great investment. This isn’t just some run-of-the-mill stabilizer. It’s a piece of high-quality filmmaking and film production company gear, and in my opinion, it’s worth every penny.

Zeadio Video Action Stabilizing Handle Grip

A Simple Solution For Shaky Shots

The Zeadio Video Action Stabilizing Handle Grip is a straightforward, no-frills solution for shaky footage. Its plastic build may not be fancy, but it’s durable and up to the task. Despite dropping it more times than I can count, it’s still in great shape and ready for filmmaking.

My Adventures With Zeadio

I’ve had this stabilizer for about six months now, and I’ve taken it everywhere – from my sister’s wedding to a weekend hiking trip. It’s lightweight and easy to carry, and it fits my Canon Rebel T6i like a glove. I’ve found that my videos look way smoother and more professional, even when I’m moving around a lot.

Bang For Your Buck?

When it comes to the Zeadio, I’d say you’re getting a lot of bang for your buck. It’s not as high-tech as some of the pricier models, but it does a solid job of stabilizing video, and the price is super affordable. Plus, Zeadio has a good reputation for making reliable filmmaking and film production company gear.

Steadicam Volt Electronic Handheld Gimbal Stabilizer

A Modern Marvel Of Stability

The Steadicam Volt is a sleek, portable device that delivers on its promise of smooth, shake-free video. Its compact, solid construction feels durable and reliable. Despite a few minor bumps and drops, it’s held up well over time, proving its resilience.

My Steadicam Stories

I’ve been using the Volt for about a year now, and it’s truly transformed my filming game. From capturing my dog’s hilarious antics to filmmaking scenic walks in the park, the Volt has made it easy for me to create smooth, professional-looking videos. It’s lightweight, easy to carry, and fits comfortably in my hand, making it a joy to use.

Worth The Investment?

When considering the price point, the Steadicam Volt offers pretty solid value. The brand has a solid reputation in the industry, and the performance and functionality of the Volt are impressive. The smooth, stable footage it produces could easily be mistaken for the work of a more expensive device.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

video production marketing content video marketers video content videography

Common Video Marketing Terms You Should Know

Posted September 30, 2023 No Comments
video marketing videography in kent video production

Common Video And Marketing Editing Terms You Need to Know

Listed are the Top 30 video marketing and editing terms you should know whether you are a professional or you are just beginning. Intertwined in this list, there are some broad video editing terms that refer to videography in kent as a whole as well as video editing terms specific to the process of editing footage.

Study up because these video editing terms are important to know!

1) Aspect Ratio

Aspect ratio relates how the width and height of your video relate to each other. Those dimensions are expressed through a ratio.

2) B-roll

B-roll gives you flexibility according to the video and marketing editing rules when editing because it is supplemental footage that makes a previously incongruent scene smooth.

B-roll can also provide more details to support the scene like in the news, wedding films, or interviews.

Say you were shooting footage of a person walking in a park and you wanted to shift into a new view of the subject. B-roll, like the image below in the park, can be inserted to make the transition easy on the eyes.

3) Bit Rate (Data Rate)

For every second in the video, the Bit Rate, or Data Rate, is the amount of data used each second. This is most commonly measured in kilobits per second (kbps). Kilobits per second can be variable or constant.

4) Close Up

Close ups are shots that frame the subject tightly.

For example, if the subject were a person, the close up would be filled with their face.

5) Color Temperature

Color Temperature is measured in the unit Kelvin and the scale ranges from cool to warm.

This video editing term refers to the visible light in a shot.

For instance, cooler color temperatures often have a bluish tint and hotter color temperatures tend to appear more red or orange.

 6) Compositing

Compositing is used often when editing footage because it is the process of combining multiple images using video editing software.

7) Compression

Compression is the process of reducing the amount of data in a video file. This makes the uploading and downloading processes for your video much quicker. While it does take time to compress your video, we recommend it because of the time you’ll save late and leave you with more storage for more videos!

8) Crop Factor

Crop factor is a number (typically from 1.3-2.0) that represents the ratio of a sensor’s imaging area to that of a full frame sensor. Try multiplying the focal length of your lens by your camera sensor’s crop factor. It will give you the focal length for the lens/sensor combination! Cool right?

9) Cut-in (Insert Shot)

Cut-in is a type of shot that most often shows the objects the subject is in contact with or manipulating. Cut-in shots are similarly helpful to b-roll because they stray from the subject for a short period of time.

10) Foley

Foley is when you reproduce and/or create sound for a film. Often times, the actual sounds of nature, chewing, etc. are not naturally captured, they are actually reproduced in a studio.

11) Frame Rate

The frame rate is the rate that your shutter cycles through opening and closing or when the sensor captures video in a 1 second period.

Common Frame Rate Examples: 24, 25, 29.97, 30, 50, 60. The frame rate is expressed through frames per second (fps).

12) High Definition Media Interface (HDMI)

HDMI connectors digitally carry audio and HD video to a television. Make sure to get one of these if you want to work from a larger screen or you want to share your production!

13) J-Cut

J-cuts are used when editing footage to have the audio from the next shot precede the video. J-cut is not short for jump cut. The name actually comes from the shape a j-cut makes on your editing program’s timeline.

14) Jump Cut

Jump cuts make your video production look amateur because they are abrupt changes between sequential clips. The subject in a production that has jump cuts appears to jump across the screen from one spot to another. The shots don’t fit together and prove disruptive to your audience.

15) L-Cut

L-cuts are the exact opposite of j-cuts because the video is edited so that the video’s image changes from one shot to another but the initial shot’s audio continues into the next clip. Like a j-cut, an l-cut has its name because of its appearance in the timeline of your video marketing and editing software.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

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