Posts Tagged‘production’

Wedding Videography With Drones

Posted March 5, 2024 No Comments

Every year, wedding video planning differs more and more from the days when our parents said their vows. No one is surprised by a wedding that is broadcast online or by an original wedding production hashtag on social media.New technologies are visibly changing our lives, including how we celebrate and film wedding videography, to look at other important aspects of your wedding look here.

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The wedding videographers, wedding filmmakers and wedding cinematographers at our video production company reveal what makes a good wedding videographer…

Drone videography is another popular wedding trend in recent years. Our article will consider the pros and cons of drone video for wedding films.

What do drones do?

Drones allow videographers to capture large-scale footage from above, creating an incredibly immersive and dramatic effect for your wedding video. Aerial video filming adds a cinematic edge to wedding films and provides a unique emotional perspective.

Many Hollywood blockbusters begin with aerial footage, creating pleasant anticipation. Drone wedding videography technology uses the same effect, showing the wedding venue instead of epic battlefields or alien landing sites.

A videographer attaches a camera to a drone and manipulates it with a remote-control device to film from the air. Aerial vehicles can go over a mile high, but by law, they can fly no higher than 400 feet. However, this height is enough to create really impressive footage of the celebration.

What are the benefits of drone filming?

A drone video adds a whole new perspective to your wedding video. Of course, you should not film the entire wedding with a drone, as the celebration consists of many key moments that are better shot in alternative ways. For example, cake cutting, reading vows, etc.

Unusual drone footage will add life and variety to any wedding film. For example, aerial shooting can  show off the wedding’s location, whether it’s a white-sand beach, a vineyard, or a luxurious estate, in an unforgettable, picturesque manner. And if a wedding is in an old church, imagine how impressive it will be to highlight the landscape from a bird’s-eye view.

Another benefit of shooting from the air is the ability to add extraordinary shots to your film. For example, you can shoot how your guests are gathering and then show it with an acceleration effect.

Here are the main advantages of drone wedding videography:

Understanding guidelines and regulations

Using drones for filming and other entertainment purposes is subject to various laws, rules, and regulations. The Federal Aviation Administration (FAA) sets the national rules under Title 14 Code of Federal Regulations (14 CFR) Part 107. According to this law, all drone owners must register them with the FAA.

After that, the owner must put the registration number on their aircraft. Also, you must have the registration certificate with you every time you launch the drone into the sky. A drone pilot must also have a flight plan, license, and insurance before filming.

Some states have their own drone regulations. Regardless of where you intend to fly your drone, we recommend you follow the rules below:

Following these simple rules will help you avoid getting into legal trouble while filming with your drone.

Planning stage

The preparatory stage for filming wedding videography with a drone is no less important than the shooting process. We have prepared these helpful tips:

Filming stage

The filming stage is by far the most important of the entire process. No matter how you plan everything, if you fail at this stage, then you will not have good footage for your film.

For this stage, we also have some tips that will make your life easier:

Editing stage

Preparing properly and making good footage is only half the battle. How your wedding video turns out will be decided during editing. But video editing is a whole separate art. To create spectacular wedding films, you need to spend tens or even hundreds of hours learning and practicing.

Therefore, it is always better to turn to professionals who have already created thousands of a successful wedding video. Our team has dozens of experienced editors who work in different programs and know all the nuances and trends of wedding video editing. When outsourcing your projects to us, you will save time and get professionally made films to delight your clients.

The best drones for wedding videography

There are many models of drones available on the market, so choosing the right one is not so easy. Their prices also vary greatly depending on the feature set, shooting resolution, battery, and other characteristics.

If you’re looking for a budget-friendly option, then DJI Mini 2 is the best drone for the money. This model is an ideal choice for beginner drone operators.

In the middle price range, DJI Air 2S stands out. It is a highly versatile device with an excellent set of features and equipment. If you’re planning to own a drone and dive deep into the art of aerial cinematography, this is the one for you. It has 5.4K Ultra HD video support, 4x digital zoom, and many automated flight modes. DJI Air 2S costs around.

If you turn to the most expensive premium models, we can highlight DJI Mavic 3 Pro. It’s probably the best model on the market, with advanced 5.1K30 or 4K120 video support, all-around obstacle sensors, and a stabilized, triple-camera array. 

FAQs

How are drones used with wedding videography?

Drones are used to capture breathtaking footage of the celebration and the entire location from a bird’s-eye view. This will add a cinematic and epic quality to your wedding film.

Can I film a wedding with a drone?

Of course. But it is inadvisable to film the entire wedding videography with a drone. There are many important moments that should be captured in other ways.

Which drone has the best camera quality?

DJI Mavic 3 Pro is one of the best drones on the market nowadays. It allows you to shoot in 5.1K resolution.

About Our Video Marketing Agency

Modus film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

wedding videographer, wedding filmmakers, wedding cinematographers

Most Expensive Wedding Videography Venues In The World

Posted October 18, 2023 No Comments
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Cinematic wedding videographer.

A fairy tale wedding videography in kent starts with an idea of a luxurious farm or charming hotel. With endless Expensive Wedding Venues available, it is often confusing for anyone to decide on the best wedding venue for a royal gala. If you are ready to walk on the aisle but have not decided on your wedding venue yet, this blog is for you!

Oberoi Udaivilas in Udaipur, India

The Oberoi Udaivilas in Udaipur offers the most expensive wedding venue in India. It has 450 hand-carved stone pillars, white marble throughout, and stunning views over the lake. Ranked as one of the best hotels in India, you will find everything about this hotel marvelous. From the gorgeous spas to excellent restaurants, it has everything to delight your guests exceptionally. You can book this fantastic place for your big day for somewhere around 8000 USD per day.

The Biltmore Estate in North Carolina

The Biltmore Estate is a large mansion located in Newport, Rhode Island, and is also counted among the most expensive wedding videography venue. This house was designed by architect Richard Morris Hunt.
There are many different areas to hold weddings, including the Lioncrest Grand ballroom, the Italian garden, and even the front lawn! The wedding planners here will help you plan your perfect day. The price for the package starts at $50,000.

This place is one of the most expensive wedding venues, including 250 luxury rooms, 8000 acres of beautifully landscaped gardens, unique menus, etc.

MolenVliet Wine Estate in Stellenbosch, South Africa

The breathtaking view of the Dwars River and the Banhoek Valley make this place perfect for small weddings with beautiful vineyards and gorgeously landscaped gardens that make this getaway even more memorable.

MolenVliet Wine Estate MolenVliet Wine Estate can house just 14 guests. However, your wedding can be held in the vineyards or in the wedding videography venue of the estate, which can accommodate up to 350 guests and could be part of the festivities. The cost for all this is $10,000.

The Loeb Boathouse in Central Park, New York

Loeb Boathouse is located in the center of Central Park. It has a beautiful view to make your wedding gala memorable.

It comes with gardens on the North and West sides, so you’ll get the best scenery without traveling far away. You can reserve this place if you are looking for the best settings in New York. Boasted with over 150 years, this property will definitely be your most expensive wedding venue.
It costs about $60,000 and is listed among the most expensive wedding venues.

Odescalchi Castle, on the outskirts of Rome, Italy, Could be Your most expensive wedding venue.
This beautiful medieval castle offers sublime views of Lake Bracciano. It is surrounded by a beautiful garden, and it has a tower that dates back to the 1500s.

A wedding can be held here for as low as $50,000. Tom Cruise and Katie Holmes got married in this 15th-century castle with 500 years old garden and an ancient tower.
This enchanting and most expensive wedding venue can house up to 1000 guests.

Le Manoir aux Quat’Saisons in Oxfordshire, England

Le Manoir aux Quat’ Saison is a manor house situated in Oxfordshire, England. This place is considered one of the most romantic wedding videography in kent venues in Europe.

This location is ideal for hosting a lavish affair because they provide their couples with personalized service, a unique dining experience, and exquisite accommodation.

Things that make this place listed among the most expansive wedding venues are as follows –
Landscape gardens
Bridal changing facilities
Per-friendly
On-site parking
Church within walking distance
In-hose wine list
In-house catering
Corkage charges for own alcohol

Mentioning this place in your premium wedding videography invitation will create excitement among your wedding guests.

New York Public Library

You can rent out the library for parties of up to 450 people, but there are restrictions. There are two halls inside the library, and the first one is for cocktail parties, and the second one is for dinners. Cocktail parties are free, but if you want to use the second hall for dinner, you need to pay $50,000.

A library can host parties for up to 450 people.

There are two options for weddings: civil ceremonies or religious services. But you need to hire an event planner to make all the necessary arrangements for your wedding.

Palais de Tokyo in Paris, France

Palais de Tokyo is a museum in Paris that holds art exhibitions and performances. But did you know that you can also host events in the space? The palace allows hosts to book the entire building for events like weddings, fashion shows, and concerts.

And the best thing is that there are only five rooms booked every week. So if you wish to have your special event at the Palais de Tokyo, you better act fast. Don’t miss conducting your special day in this fantastic and most expensive wedding venue.

The Ritz-Carlton Hotel in Moscow, Russia

If you are searching for a luxury hotel near Red Square, look no further than The Ritz-Carlson Hotel. This 5-star hotel in Moscow overlooks the Red Square and St Basil’s Cathedral. You can hold your ceremony in front of these magnificent structures while enjoying the panoramic view of the Russian capital in this one of the most expensive wedding videography venues.

The Four Seasons Hotel George V in Paris, France

The Four Seasons Hotel George V is located in Paris, France. If you plan a destination wedding in Paris, consider holding your reception at this elegant property. Not only does it offer a spectacular view of the Eiffel Tower, but you can order room service from Guy Savoy.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

Couple shoot with our Kent based videographers.

Tips to Have the Best Couple Wedding Photoshoot

Posted September 24, 2023 No Comments
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Why Do A Couple Wedding Photoshoot? 

Sharing a love story in an uncomplicated way seems like quite the complicated venture. There are so many intrinsic details assembling a tailored narrative around trust, comfort and passion. How do you share and memorialize that silly thing your partner does? How about that look they throw every so often when you delightfully trigger it? Those small moments mount to what makes the bigger picture for you now. Fortunately, a wedding photoshoot is known as a tried and true method for honest, vulnerable and compelling visual storytelling (as long as you find the right wedding photographer) and here’s a sneak peek about why:

1. Celebrate and indulge in special moments

Capturing special times allows for some kind of magic.  You can relive, celebrate, and indulge in a moment over and over again. Engagements, weddings, honeymoons, elopements and anniversaries are a few of the bigger ones which are absolutely important to catch for most. It’s equally as crucial to honour your relationship through more subtle moments. Shared, tender moments at home are just as important as dreamy beach engagements.  

While Flytographer is not about wedding photography, there are a multitude of big days we do love to capture, like proposals, pre-weddings, engagements, honeymoons and anniversaries. Withstanding a pandemic together is another to add to the list and definitely one that should not be minimized! 

2. Let creativity flow

Couple wedding photoshoots should never fall within specific criteria. You decide exactly how you want this all to be. Feel welcome to get as creative as you’d like, where the more unique you are, the better it becomes. Embrace quirky bits which make your relationship stand out. Allow for shared interests to fuel inspiration for wedding photoshoot ideas, like photoshoot location and couple poses. 

Do you share a love for music? Sports? Film? Something entirely obscure? Involve an aspect of that within your photoshoot. Make it playful. Aesthetically, are you drawn to otherworldly elements? Vintage romantic? Bold, brave and bright colour palettes? Classic black and white? Find a way to feature it. Anything is possible.

Portrait wedding photography in and of itself is expansive, waiting for you to dream something up which fits for you and your love. There are no rules. Take advantage of the freedom of this art form and let it flow. 

3. Consult With Professional Wedding Photograghy

Aspects of your photoshoot ideas such as lighting, posing, location and outfit ideas are much easier when navigating with our team and a professional wedding photographer by your side. They provide invaluable photography tips, especially timing suggestions and fool-proof colour schemes based on the original ideas you have for your photoshoot, so everything can pull through in an effortless way. 

Choosing the right time

Timing is greatly dependent on location and season, but golden hour is a lovely time to begin or end. There’s such a specific, sweet hue when the sun rises or falls, adding an undeniably romantic mood. Beyond that fleeting span of time, natural light is preferential and for good reason: it’s honest and candid, even in the most formal wedding photoshoot. There are aspects that may limit your time frame, especially if you’re considering wedding photos: your wedding photographer is awarded the beautiful challenge of capturing charming moments throughout the event.

Styling guides 

We have some great outfit ideas in our style guide, but it basically comes down to wearing whatever you feel good in. Feeling confident and loving exactly what you’ve put on is essential, as opposed to throwing on a suit just for the formality of it all. There is no need for the fashion police — anything is possible! 

Err on the side of timeless, rather than trendy. Bring additional pieces of clothing if possible, in case you’d like to capture multiple vibes throughout your session. Having more options in the end never hurt anyone. What does hurt is restrictive or uncomfortable clothing. Opt for leaving those choices behind. 

Consider complementary pieces between you and your partner, rather than opposing or clashing patterns. Solid and muted tones are best! Similar tones for both top and bottom pieces make sure there isn’t an emphasis on certain parts of the body if you don’t want to highlight anything. 

Posing prompts

When it comes to wedding photography poses, it’s important to remember what feels most natural. That is definitely easy to forget when there’s a camera pointed in your face, but the most authentic and flattering shots will come when you and your partner feel good. 

Even if the wedding photographer doesn’t initiate this, make sure everyone starts slow. Ask for an introduction where poses involve walking towards or away from the camera so that there is a gentle ease into the session. This allows for many more successful shots in the end. 

Once everyone feels comfortable, more intimate posing could be involved such as holding hands, cuddling, kissing and intense eye contact. Again, easing into this will feel much more natural. 

Experimenting with poses where you’re lying down instead of staying upright is great if your location allows for it. Think early 2000’s indie rom-com vibes, where your faces are side by side, cheek to cheek under pastel hues. 

4. Capture meaningful locations together

Choosing a location, or possibly multiple locations, is its own thing to carefully consider. You and your partner should be captured in spaces that hold meaning for you both. These locations could be as iconic as San Francisco, where you sway around Baker Beach or along the Golden Gate bridge. Your cozy neighbourhood haunt, or an iconic backdrop in Los Angeles, could be just as stunning. 

Wherever you’re drawn to, make sure it’s a place where you’ll feel comfortable. If anyone’s the shy type, choosing a less populated location to ensure you’ll have time to get comfortable in front of the camera is an aspect to consider. From there, you could move to more populated areas as nerves ease and the lens becomes second nature. 

It’s possible your location is defined by an event, such as an engagement location or destination wedding. In this case, that job is done. Alternatively, it could be a place you have no prior emotional connection with. If you’re stuck on the wedding photoshoot location, a wedding photographer can help direct you to areas that will radiate the ambiance you are looking for. They will consider flattering, complementary and appropriate backdrops able to showcase your relationship. 

5. Spending quality time together

Ultimately, couple wedding photoshoots should be fun and stress-free. While there could be quite a bit of planning involved, make sure to leave space for spontaneity and unplanned flirtation with your loved one.   Allowing this kind of space within the wedding photoshoot ensures the experience will be much more easygoing for everyone involved. In the end, it’s quality time together on its own. If it’s your first time seeking this kind of adventure out, try to be present and enjoy it to the fullest.

6. Hang your memories on the wall

After you’ve selected the cutest, most amazing photos out of the selection sent from the photoshoot, it’s important to showcase them in a way that brings more joy to your space.

Outside of sharing your love story with wedding photography on social media platforms you are actively engaged with, there is still an inherent charm with physical displays of affection — meaning, physically displaying your memories, your very own fine art, on the wall. There are definitely many ways to do this. Though the classic frame on the wall is a wonderful idea, we’ve evolved past it as the only option. We are now living in the age of LED photo lamps or frames, three-dimensional prints on geometrical shapes, and where basically any household object can be custom printed on — coffee in your very own photo mug, anyone? 

Ready to capture your love story?

We have immensely talented professional photographers located in over 350 locations around the world who are ready to help you achieve the perfect couple wedding photoshoot with your partner. Booking is just a click away, where our team helps you to choose the right wedding photographer and navigate through our seamless process following the booking. Are you ready to hire an amazing local wedding photographer and capture your love?

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

3 Trends That Will Transform The Cinema Industry

Posted May 12, 2023 No Comments
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As we look towards 2023, there are several key trends that are poised to have a significant impact on the industry. From the growing popularity of live stream services, to the increased focus on premiumization and sustainability, these trends will shape the future of the cinema industry and determine which video companies and film productions succeed in the coming years.

1. 2023 Will Reshape The Exhibition Market

The exhibition market has been forced to adapt following the events of 2020. Cineworld, the second-largest cinema chain in the world. Filed for Chapter 11 bankruptcy protection in the US and has been working to find a solution. CGR, France’s second-largest exhibition chain, announced that it was up for sale, with the process currently underway. Vue International’s largest creditors converted the company’s debt into an ownership stake in the company. The market is in a state of flux and the outcome of these changes will greatly influence its future direction. 2023 will be a crucial year for determining the market’s trajectory.

2. Distribution Will Have to Change Too

The distribution market has undergone a significant reshaping in recent years. 2020–2021 saw a period of experimentation with risky moves, like the “day and date” release strategy. Which posed a potential threat to the exclusivity of theatrical releases. However, 2022 has opened up new perspectives with companies like Amazon and Netflix emerging as potential solutions, to the industry’s challenges. 2023 will establish the role that key streamers intend to play: will Amazon confirm their commitment to invest a billion dollars a year for movies that would start on the big screen? Will Netflix follow this path? The challenge now is to rebuild moviegoing habits in a market potentially facing less studio content.

This is truer in some markets than others, of course. Note that in the U.S., the top 10 movies of 2022 represented 55% of its annual box office compared to 39% in 2019. Whereas in France, the top 10 films represented 25% of admissions last year, approximately the same amount as in 2019.

3. A Greater Focus on Premiumization

The success of films like Avatar has all but confirmed the public’s appetite for a true cinematic experience. Especially in premium formats like Dolby, IMAX, Ice Theaters, 4DX, and ScreenX, all of which continue to outperform standard formats. The next step in this challenge is to move from a situation in which exhibitors are questioning how many premium screens they should have in a location to one in which every single seat is considered premium in some way, shape, or form.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

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Videography Algorithm Updates For Social Platforms

Posted April 7, 2023 No Comments

Are you worried that your marketing content will suffer even worse reach and engagement than it did in 2022? You’re not alone. 80% of social media videography/video marketers say that their top strategy is to increase engagement across all channels.

Don’t fret — In this blog post, we analyze the different algorithms for all the major platforms in 2023 (Facebook, Instagram, Linkedin, Twitter, TikTok, Pinterest and YouTube) and we provide actionable tips on how to get the algorithm to work for you, instead of against you.

We’ll be keeping this article updated all year with news, tips, and tricks to help you master organic reach in 2023 and beyond.

Paid social media traffic is critical for many businesses and brands, but organic traffic is the white whale: it’s free, fosters loyalty, and builds community. Since you spend so much time on your content, you want as much free reach as you can get.

What are social media algorithms?

A social media algorithm is an automated calculation that decides which social media posts make it to the top of your feed and which don’t. In that sense, the social media algorithm actually makes sure you only see posts that would interest you at the top of your page.

Overall, the top factors in most social media algorithms in 2023 are:

Let’s dive into the social media algorithms of 2023!

1. Facebook Algorithm

With 2.5 billion active monthly users, Facebook is still the top social media platform in terms of users. However, this social media giant takes a lot of heat from businesses because of how difficult it is to get organic reach with a business page (versus a regular user profile).

Let’s look at how business-related content can make it into users’ organic social media feeds without utilizing a business page to post content.

Posts by users’ friends in groups show up far more often in the newsfeed than ever before. You can build up friendships and a following to discuss business, right from your personal account.

How the Facebook algorithm works

Here are some of the defining factors of this social media algorithm:

Updates for 2022 & 2023

The most significant updates for 2022 & 2023:

Tips for winning on Facebook in 2023

Here are some ways to get the Facebook algorithm on your side in 2023 (aside from running paid ads).

2. Instagram Algorithm

When it comes to engagement, Instagram is light-years ahead of Facebook. Brands’ content on Instagram gets a 1.6% engagement rate. Let’s take a look at how business owners utilize Instagram.

In these examples, a fitness coach asks her audience for shopping decision advice, and a marketing education site offers a mini-tutorial in a carousel post.

How this social media algorithm works

The Instagram algorithm has the following characteristics:

Updates for 2022 & 2023

While there’s always a concern that Instagram will start to downgrade content from business profiles, there’s still evidence of this being true. In 2023, even more users see content by profiles that they don’t follow (not in the Discover tab but their main feed). To increase your chances of that happening, focus on getting engagement from your core followers.

Instagram has announced on what basis they decide whether they recommend your content or not. The most important points are:

Also, Instagram has enrolled Reels, their very own version of TikTok. Some Instagram accounts have exploded since using this new feature, so it may be worthwhile to invest some time in this type of content.

Tips for winning on Instagram in 2023

How can you master one of the most challenging social media algorithms in 2023? Let’s see:

4. Twitter Algorithm

With 330 million monthly active users and 152 million daily active users, you can’t completely ignore Twitter. Twitter is still vital in the B2B space.

If you’re not sure if it’s worth your time, spend some time there — check out competitors, other companies, and popular hashtags — to see if your target audience is active on Twitter and what type of posts tend to perform well in your industry.

Let’s take a look at some example posts that will score well given the social media algorithms in 2023.

Getting retweets is still one of the best ways to increase your reach on Twitter.

Creating highly visual content on Twitter matters now more than ever.

Same goes for Twitter threads. A thread on Twitter is a series of connected Tweets, used to provide additional context and information on a given topic. This is what they look like on Twitter:

How Twitter’s social media algorithm works

Of all the social media algorithms, Twitter factors in recency more than any other. But there are other characteristics too.

Updates for 2022 & 2023

Twitter will continue to prioritize tweets with high engagement and recent tweets, so volume and frequency still matter on this platform.

We’ve also seen higher engagement rates when:

Tips for winning on Twitter in 2023

5. TikTok Algorithm

Let’s start by setting the record straight. TikTok really isn’t about dances anymore (if it ever was). If you provide value, the platform is a goldmine to foster brand awareness.

When it comes to TikTok, hashtags and posting time will not matter. The only thing that matters to the TikTok algorithm are watch time metrics. Essentially, if you want to influence your watch time metrics, it all boils down to how good and qualitative your video is.

Great and engaging videos will garner longer watch time and will therefore end up on people’s ‘For You’ pages. This For You Page is a highly personalized feed unique to each user.

The TikTok algorithm is hyper-skilled in picking up the likes and dislikes of its viewers based on how you interacted with other videos previously. The platform continues to show highly targeted and relatable videos the more time you spend on TikTok.

How TikTok’s social media algorithm works

When you post a video on TikTok, it is first shown to and tested with a few hundred viewers. Do the viewers get bored and scroll to the next video, do they watch your video until the end, or even, watch it multiple times?

After your video performed well in the first round, TikTok will continue to test it with larger audiences. If your video performs well on all or most fronts, it is pushed to the For You page. The following about its algorithm has been revealed by TikTok:

A strong indicator of interest, such as whether a user finishes watching a longer video from beginning to end, would receive greater weight than a weak indicator, such as whether the video’s viewer and creator are both in the same country.

These factors, in this particular order, decide how much your video will be shown:

Tips for winning on TikTok in 2023

7. YouTube Algorithm

While YouTube is still somewhat underutilized in the B2B space, it’s still an important platform. 73% of all adults in the US use YouTube.

The YouTube algorithm is notoriously tricky, and there are several ways that it shows users’ content.

One of the most common ones is after you watch something, you’re shown a related video to that topic or by the same content creator.

How this social media algorithm works

YouTube is complicated. And it’s one of those social media algorithms in 2023 that stays complicated too. It has the following features:

Like Pinterest, YouTube also has an algorithm, which means that SEO-optimizing your YouTube content is essential.

Updates for 2022 & 2023

The YouTube algorithm will continue to factor in a user’s likelihood of engaging with your channel and the type of content you post. In 2023, your relationship with your subscribers will be far more critical than your number of subscribers. Make sure that your subscribers understand the theme of your channel and know what to expect from you.

Tips for winning on YouTube in 2023

These were the social media algorithms 2023 updates!

Ready to take your social media management to the next level? With StoryChief you can automate and analyze all your social media accounts, so you can focus on creating great content. We support scheduling to Facebook, Twitter, Linkedin, Instagram (Reels), TikTok, Pinterest and many more.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

What Is 360 Degree Video Content And How Can You Benefit?

Posted March 27, 2023 No Comments
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Everybody is talking about 360 degree interactive video marketing, but what does it really mean? Can it really reshape business videos and video production companys the way people say? How would you benefit from this type of online video content?

We are increasingly approached by people wanting to know about 360 degree interactive video, and it’s easy to understand why it’s becoming so popular. People are 66% more likely to watch it, and they do so for 44% longer, plus the way they interact with it produces lots of useful feedback. One study found that 360 videos produce twice as many conversions as traditional ones, with click-to-purchase rates up to 14 times as high.

Sound good? Read on to find out more.

The History of 360 Videos

So, what is 360 video?

360 video is an engaging type of video content which has gained popularity in recent months with Facebook and Youtube. It allows the viewer to move around the camera without limits, giving them control of what they see.

It’s a technology immediately making a splash, after the Immersive Media Company put a 360 panorama camera in the middle of a basketball court, marketers immediately saw the potential of this, but it took another nine years for the video production company to release a panorama camera – the spherical Dodeca System – to the wider market. This was a system inspired by the multifaceted bug eyes found in nature, developed through science to revolutionise filming in studio and outdoor settings.

360 film: The Latest Trends

Since then, 360 video has come a long way. The idea of being able to watch a sequence and click anywhere, at any time, to change perspective, was popularised in computer games and became even more popular with the invention of Virtual Reality headsets like Oculus Rift and Google Cardboard. These innovations gave users access to a more compelling experience. The 360 video camera technology was picked up by Google Streetview and started to be used in industries like security, whilst UK film studios began to investigate the potential of live 360 film for events.

The big breakthrough came in March 2015, when a YouTube 360 video platform was launched. With Facebook 360 video facilities appearing later that year, the potential of the system for advertising became clear. If you put it on your website, you could increase click to purchase rates by as much as 14 times.

The benefits of 360 video

There are clear benefits of 360 degree video content when including it in your marketing strategy. Aside from the unlimited possibility it gives to viewers and content creators; it encourages engagement and, through this, has over 3 times the conversion rate of traditional video content. Your audience will respond better to your marketing efforts if they have immersive, 360 degree content to interact with.

70% of marketers who have used 360 videos say it has increased engagement for them.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

video production marketing content video marketers video content videography

9 Benefits Of Using Snapchat For Video Marketing

Posted February 6, 2023 No Comments

Ready to feel old? It’s been 12 years since Snapchat found its way to millions of phones. Although some social media apps end up suffering from a slow, painful death, Snapchat has stood the test of time  – even with TikTok bursting onto the scene. Video marketing videos for business.

Going from 127 users in 2011 (when it was known as Picaboo) to turning down a $3 billion offer from everyone’s favourite entrepreneur Mark Zuckerberg, the app continues to be a go-to for many brands and their marketing videos for business strategies.

When you aren’t knee-deep in the Vogue Noir and Neon Horn filters, Snapchat is a great video marketing tool for marketers looking to reach millennials and Gen Z’ers. Here are some valuable benefits of using Snapchat for video marketing videos for business.

Examples of how big-name brands use the app.

  1. Drive traffic
  2. Boost engagement
  3. Build brand awareness
  4. Connect with a younger demographic and attract new followers
  5. Influence purchases
  6. Offer another way to consume content
  7. It shows you’re human
  8. Build trust
  9. Prove you’re one of the cool kids

1. Drive traffic

Snaps are designed to have a short lifespan. You receive an image or video, you click on it and after a few seconds, poof – it’s gone. Although it might seem a bit counterproductive, it can actually help drive traffic. Making snaps that are meant to disappear creates a sense of urgency to them – your audience doesn’t want to miss them. 

Use them to add personalisation, highlight special offers and showcase fun events and you’re well on your way to driving traffic towards your brand.

2. Boost engagement

This is perfect for marketers who are hosting events, want to showcase their company culture or use them in an integrated campaign.

Snapchat offers on-demand geofilters, which means you can create custom filters people can use. Whether it’s attendees or company employees, people can take pictures using your filter and post anywhere they want, boosting engagement.

3. Build brand awareness

Plenty of big-name brands use Snapchat to promote their business because it’s a proven method. Whether it’s through humorous ads, unmissable filters or engaging stories, using Snapchat can help you reach a huge audience – especially since the app has over 265 million daily active users.

Bacardi

Bacardi produced a lens experience that reached over 2.5 million Snapchatters throughout the 10-week campaign. They also used Snap Ads and Commercials to create horizontal videos to promote their slogan in each scene, resulting in a 24% share rate to promote the brand image.

Subway

Subway used animated emojis in their Stories with close-ups of their new sandwich to raise awareness with a younger demographic. By doing this, they managed to increase their reach by 25.2%.

Taco Bell

Taco Bell ran the most successful campaign in Snapchat history. The Cinco de Mayo lens turned users’ heads into a massive taco shell. Pretty simple, right? But it resulted in more than 224 million views in one day.

4. Connect with a younger demographic and attract new followers

Obviously, this depends on your industry and audience (so it’s a good idea to do research first and map out your buyer personas). But if you’re looking to connect with people under the age of 35, Snapchat is the place to be.

82% of all Snapchat users fit this demographic and as they spend around 30 minutes per day using it, you should have no trouble reaching the right people.

5. Influence purchases

Snapchat users are likely to discover new businesses when they aren’t busy sending their mates a selfie using the strangest filter they’ve come across. The app is also designed to connect users with brands using the ‘Discover’ icon, meaning they can see content created by brands using Snapchat for marketing.

Studies show Snapchatters are spending 35% more time in the Discover section every day and 60% are more likely to make an impulsive purchase. This can be a goldmine for your marketing efforts.

6. Offer another way to consume content

Blogs, eBooks, LinkedIn posts, videos – you probably already have a variety of ways you create content for your users. Chances are your competition is doing the same. Why not elevate your content and social media marketing efforts by creating even more engaging content through Snapchat?

With features like drawing over Snaps, adding music and polls, you can make your content stand out. Check out what National Geographic do on social media below. They create Stories by compiling Snaps and encourage Snapchat users to click-through to the website and read more once the Story is complete.

7. It shows you’re human

Marketers don’t exactly have an amazing reputation among customers but you can use Snapchat to show you’re human, not just folks who are aggressively trying to help your sales team close more deals. With Snapchat, you can show your followers and audience that you’re more than a business – you’re people.

It gives you a chance to put your brand’s personality in the spotlight. If people relate with your Snaps, they’ll be more engaged. And when they’re engaged, they’re more likely to buy.

Cisco has done a great job of this, using Snapchat to showcase their company culture and the humans behind the brand. Since the launch, millions of people have viewed their Stories with an average completion rate of 60-70%.

8. Build trust

Uploading content on Snapchat isn’t the only way to engage with your audience. It gives your followers a chance to reply and send you direct messages. But unlike other platforms, only you and the person messaging you can see if you’re responding, meaning it’s easy for you to just blank them.

That’s not a great idea. Use Snapchat to offer personal responses to make followers feel special. 68% of customers say they stop using a particular brand because they don’t think the company cares about them. Show them you do by not ignoring their messages and that you care about what they have to say.

9. Prove you’re one of the cool kids

Any potential customer wants to know you’re using the latest development in your industry as it shows you’re a leader, not someone that gets left behind. They want innovation. Step into their shoes for a second. If you went on a website and it looked like it belonged in the 90s, wouldn’t you feel like the business is also outdated?

The way your company acts and looks has a powerful influence on a person’s impression of your business. Sure, TikTok is all the rage right now, but that doesn’t mean you should neglect Snapchat. It shows potential customers you’re up-to-date with trends and a modern business they should buy from or work with.

Snapchat needs to be in your marketing arsenal starting today. 63% of Snapchat users visit the app daily, 49% visit it several times a day and based on overall mobile usage, the app is in second place worldwide out of every other app.

It shows how much marketing has and continues to evolve. From content and email marketing, we’re now looking to apps like Snapchat and TikTok to reach even wider audiences. Inbound marketing shows no signs of slowing down either, so we decided to outline just how much inbound marketing has evolved.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

video production marketing content video marketers video content videography

How Can Personal Vows Impact Your Wedding Video?

Posted February 4, 2023 No Comments

Personal wedding vows are a pledge of life, soul, and faith in the other person that defines a life commitment like nothing else. Because the commitment is so distinct for those who honour it, as it is meant to be honoured, the standard marital vows may not always be enough to express the unique feeling an individual has for their chosen love. Placing a unique stamp on a ceremony with personal wedding vows allows a couple to personalise that extraordinary day when they commit their lives to one another.

Re-writing a long-standing tradition and making it meaningful and at least at par with the standard vows is a bit of a cumbersome task. It is likely you will not want to dispense with the ideas suggested by those vows which have both stood the test of time and evolved to this point.

Let’s look at the traditional vows and why they are so special to so many and so enduring and ingrained in our lifestyle.

The actual wording of traditional vows varies, but virtually every religion vows are a pledge of faith and love in isolation from adversity. That is, the reassurance is a statement of dedication to the life partner is to be unbroken regardless of circumstance, fate, ill luck, misfortune, or another unexpected calamity. It is good to take this as a historical lesson when considering creating your vows, and it is the perfect place to start.

So, how to write personal wedding vows?

Just follow the suggestions mentioned below, and you can come up with your script for unique wedding vows.

Personalise your vows with appropriate details

Emotional vows can be based on personalised words or only the lyrics to a meaningful song. The vows are best, however, when they are a genuine, heartfelt declaration to your partner.

Use details about your partner that are appropriate for the audience yet personal enough to express the unique feelings you have for your partner as an individual and make them a part of your personal wedding vows.

Be sure your partner approves the content

Check everything with your partner when you are writing marriage vows on your own. Wedding day, the intensity of the ceremony and the presence of the audience creates a situation that is not the place for awkward surprises.

If you want to include a surprise, you need to check it out with a close friend, relative or confidant — and likely more than one of those. Be sure that everything included is offensive to no one.

Write it down and do it well in advance of the ceremony

If you are going with the custom wedding vows, dedicate ten or fifteen minutes a day — perhaps while brushing your teeth or having a morning cup of coffee — to review your progress and add to it every day. This will serve the purpose of refining what you’ve written as well as making you remember it. If you are not a writer and are having trouble getting into the swing, search online for “personalised wedding vows” or “writing your wedding vows examples” to get some inspiration.

It is possible to use existing vows, and many are published and shared all over the internet. Your partner may appreciate your personalisation and creativity, however. When in doubt, just start with the traditional vows and make replacements with words and ideas you like better. Whatever you do, sit down with a piece of paper, and start jotting down ideas — collect your own, collect parts of those you search online, write down the traditional vows, write down snippets of your favourite love songs, extract words from books, etc. The page will always remain blank unless you start writing on it. Don’t expect that what you write has to be perfect immediately, and allow yourself to make mistakes. After collecting some ideas, even if they feel incomplete, that may be the best time to begin consulting with your partner.

The process of putting together something as unique as personal wedding vows to your husband or wife that you are proud of might take weeks even though the vow itself may end up being short. It is okay if it takes a while to distill. It is essential that what you write has impact and meaning.

Read your vow out loud every day in the months before the service

Finally, use the review time you have set daily to read the vow out loud. Doing it every day for several months will help you memorise it, make it flow better when you are reading it, and eliminate mistakes. You probably won’t have to memorise it, but doing so can make it seem more natural when it is your turn to say your ‘personal wedding vows’ aloud to the whole world. Your nerves will likely not be on your side even if you are usually comfortable in front of an audience, but knowing that you are familiar with reciting the words will certainly make it easier to perform your personal marriage vows at your wedding ceremony. 

In writing your personal wedding vows to husband or wife, the goal is not so much to wow the world as it is to say something meaningful to your partner. It is okay to have fun. But, understanding the purpose of wedding vows can help you to script one and woo your partner. Personal wedding vows are all about leaving your mark on the moment. Enjoy the process and create something you are happy to share as you share a beautiful day with your partner, family, and guests.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

What Is A Content Marketing Calendar And Why Should You Use One?

Posted January 30, 2023 No Comments

Content marketing is vital to your marketing strategy and your brand’s ability to attract and convert your target customers. But content marketing videos for business isn’t a simple discipline. It has many facets, central to which is planning, developing, and publishing your content through a variety of channels. One of the best tools you can use to keep it all organized is a content calendar. Let’s explore what a content calendar is and why you should use one.

What Is a Content Calendar?

A content calendar is the hub for all your content marketing efforts and one of the most important tools within your marketing toolkit. A content calendar allows you to organize your efforts in a visual manner while enabling clear communication of your campaign schedules and editorial plans.

It’s a transparent depository of what’s due, what’s done, and the status of every content project. It also clearly defines who is responsible for activities related to each piece of content.

A content calendar helps your team, which is often a mix of creative roles from writers to editors to strategists to designers, understand the workflow of each project.

While you may have been using a spreadsheet to keep your content plan organized, this is not sustainable or scalable. Your content calendar needs to be dynamic so it can fulfill its role as the framework for your content strategy and content plan. It enables a holistic view of where your content is and where it’s going. It transforms strategic tenets into actionable plans.

Why You Should Use a Content Calendar

There are many benefits and advantages to using a content calendar. It could revolutionize the way you plan, create, and promote content. Using a content calendar could significantly improve your operations and the quality of your content, which could increase leads and profits.

Here are eight reasons why you should use a content calendar.

1. Keep Your Team Organized and Aligned

How do you currently source or organize ideas? Are content plans scribbled down in notebooks? Or, do you have endless meetings related to the status of projects?

These are both inefficient processes, which are keeping you disorganized. A content calendar delivers a more holistic view of your content strategy. It helps you uncover content gaps and also provides more oversight, so you’re less likely to miss content deadlines!

2. Brainstorm Better

When your content is organized by topics and your team has a clear view of what’s in the works, it can often get them thinking about new ideas. Brainstorming activities to boost your content calendar are essential to delivering compelling, interesting content.

And they can actually happen within your content calendar. You can create an “idea” space that allows anyone involved in the content process to put ideas into one repository. They can then be discussed and fleshed out into projects.

3. Maintain Consistency

Consistency is critical in content marketing. To keep your audience engaged, you have to be delivering content that helps them learn and is also entertaining. If your posting is irregular and not continually connecting with readers, your audience is unlikely to grow. A content calendar keeps your team honest and accountable to the publishing frequency and schedule that you’ve set out to execute.

4. Sustain Your Audience’s Interest

A content calendar offers you the opportunity to see what topics you’ve covered so you don’t duplicate efforts, while also helping you keep to your themes. You will no longer be picking topics at random so you are more likely to keep your audience engaged.

5. Stay Timely

With a content calendar, you can plot out specific events, holidays, or times of year that are important to your audience and your business. This means you won’t miss out on opportunities to leverage these events and get in front of your potential customers with timely content. You can ensure that you have content that speaks to what’s happening in their world, building your credibility.

6. Enable Visibility Across Teams

Content collaboration across large teams can be complicated. Content calendars make it easier. The most effective companies have alignment across teams. With a content calendar, you can employ a resource that helps everyone stay on the same page. Sales, marketing, product managers, and other stakeholders have clear visibility into content efforts, which can improve the relationships among teams and your culture.

7. Plan Social Media Marketing Better

Content and social media marketing are two parts of your content marketing strategy. A content calendar enables your social media team to schedule what will be posted and where, allowing you to be more consistent in posting.

Plus, with content automation features available on some content calendar platforms, you can save time in scheduling. This helps you cultivate a better social media presence because you can focus more on interacting with followers, instead of manually publishing posts.

8. Track Performance More Efficiently

Measuring the effectiveness of your content marketing efforts is essential. You need to understand what content is performing well and why so you can replicate it. By using a content calendar that also enables reporting, you can keep an eye on your production and performance metrics and uncover insights to inform your future content plan and make it even effective.

Having a content calendar is critical to your brand’s content marketing success. Thus, it’s not an option anymore. Using a content calendar is a foundational aspect of your content strategy. Now, all you need to do is find the right one for your business.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

wedding videographers, wedding filmmakers, wedding cinematography

What Does a Wedding Planner Actually Do?

Posted January 27, 2023 No Comments

It is becoming much more common for couples to enlist additional support for all kinds of things, it might be hiring a cleaner for your home, ordering your food shopping online or getting help with decorating the house. So, why should the planning of your wedding be any different? But, if you haven’t planned a wedding before, how do you know if you actually need the extra help? You’ve cleaned your house before so you should know how valuable it is to pay someone else to do it. The wedding videographers and wedding filmmakers at our wedding cinematography company reveal what wedding planners actually do…

wedding videographers, wedding filmmakers
The wedding videographers and wedding filmmakers at our wedding cinematography company reveal what wedding planners actually do…

Full Wedding Planning

From start to finish, your wedding planner will be there to support you throughout the entire wedding planning process. From finding the perfect venue, sourcing suppliers, creating the design for the wedding, managing the budget and co-ordinating; all the plans in the lead up to and on the day to ensure you both, and your families, remain as stress free as possible throughout.

Partial Wedding Planning

You may be enjoying a lot of the wedding planning process but just need some guidance on a few of the elements. Partial planning is always a bespoke service as they want to ensure you are getting the support that you need.  For example – there’s no point in them taking on the design and styling of the wedding if you have that all under control. They’ll take on the parts that you are finding challenging or stressful, allowing you to really enjoy planning your special event. They’ll be on hand whenever a questions crops up, and they will be there on the day to ensure that everything runs smoothly.

wedding filmmakers, wedding cinematography
The wedding videographers and wedding filmmakers at our wedding cinematography company reveal what wedding planners actually do…

Wedding Co-ordination

Often called ‘on the day’ co-ordination, but don’t be fooled; you get support for so much more than just the one day! They get involved with clients around six weeks prior to their wedding day. They’ll talk through everything that you have planned and will bring it all together to create a schedule for the day (often including set-up and take down days). They take on the contacts with suppliers for those final arrangements and are on hand to support the couple in the lead up to their big day. They’ll be there on set-up day to run through everything one final time (which is vital as something has almost always changed on that penultimate day!). On the actual wedding day they will be there for as long as you need them. Often this means they are some of the first ones on site and the last to leave. They will spend the day liaising with suppliers, ensuring everything runs smoothly and allowing you and your guests to have the best wedding day ever!

wedding videographers, wedding cinematography
The wedding videographers and wedding filmmakers at our wedding cinematography company reveal what wedding planners actually do…
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