Posts Tagged‘protect the nhs’

video production marketing content video marketers video content videography

9 Benefits Of Using Snapchat For Video Marketing

Posted February 6, 2023 No Comments

Ready to feel old? It’s been 12 years since Snapchat found its way to millions of phones. Although some social media apps end up suffering from a slow, painful death, Snapchat has stood the test of time – even with TikTok bursting onto the scene. Video marketing videos for business.

Going from 127 users in 2011 (when it was known as Picaboo) to turning down a $3 billion offer from everyone’s favourite entrepreneur Mark Zuckerberg, the app continues to be a go-to for many brands and their marketing videos for business strategies.

When you aren’t knee-deep in the Vogue Noir and Neon Horn filters, Snapchat is a great video marketing tool for marketers looking to reach millennials and Gen Z’ers. Here are some valuable benefits of using Snapchat for video marketing videos for business.

Examples of how big-name brands use the app.

Drive traffic
Boost engagement
Build brand awareness
Connect with a younger demographic and attract new followers
Influence purchases
Offer another way to consume content
It shows you’re human
Build trust
Prove you’re one of the cool kids

1. Drive traffic

Snaps are designed to have a short lifespan. You receive an image or video, you click on it and after a few seconds, poof – it’s gone. Although it might seem a bit counterproductive, it can actually help drive traffic. Making snaps that are meant to disappear creates a sense of urgency to them – your audience doesn’t want to miss them.

Use them to add personalisation, highlight special offers and showcase fun events and you’re well on your way to driving traffic towards your brand.

2. Boost engagement

This is perfect for marketers who are hosting events, want to showcase their company culture or use them in an integrated campaign.

Snapchat offers on-demand geofilters, which means you can create custom filters people can use. Whether it’s attendees or company employees, people can take pictures using your filter and post anywhere they want, boosting engagement.

3. Build brand awareness

Plenty of big-name brands use Snapchat to promote their business because it’s a proven method. Whether it’s through humorous ads, unmissable filters or engaging stories, using Snapchat can help you reach a huge audience – especially since the app has over 265 million daily active users.

Bacardi

Bacardi produced a lens experience that reached over 2.5 million Snapchatters throughout the 10-week campaign. They also used Snap Ads and Commercials to create horizontal videos to promote their slogan in each scene, resulting in a 24% share rate to promote the brand image.

Subway

Subway used animated emojis in their Stories with close-ups of their new sandwich to raise awareness with a younger demographic. By doing this, they managed to increase their reach by 25.2%.

Taco Bell

Taco Bell ran the most successful campaign in Snapchat history. The Cinco de Mayo lens turned users’ heads into a massive taco shell. Pretty simple, right? But it resulted in more than 224 million views in one day.

4. Connect with a younger demographic and attract new followers

Obviously, this depends on your industry and audience (so it’s a good idea to do research first and map out your buyer personas). But if you’re looking to connect with people under the age of 35, Snapchat is the place to be.

82% of all Snapchat users fit this demographic and as they spend around 30 minutes per day using it, you should have no trouble reaching the right people.

5. Influence purchases

Snapchat users are likely to discover new businesses when they aren’t busy sending their mates a selfie using the strangest filter they’ve come across. The app is also designed to connect users with brands using the ‘Discover’ icon, meaning they can see content created by brands using Snapchat for marketing.

Studies show Snapchatters are spending 35% more time in the Discover section every day and 60% are more likely to make an impulsive purchase. This can be a goldmine for your marketing efforts.

6. Offer another way to consume content

Blogs, eBooks, LinkedIn posts, videos – you probably already have a variety of ways you create content for your users. Chances are your competition is doing the same. Why not elevate your content and social media marketing efforts by creating even more engaging content through Snapchat?

With features like drawing over Snaps, adding music and polls, you can make your content stand out. Check out what National Geographic do on social media below. They create Stories by compiling Snaps and encourage Snapchat users to click-through to the website and read more once the Story is complete.

7. It shows you’re human

Marketers don’t exactly have an amazing reputation among customers but you can use Snapchat to show you’re human, not just folks who are aggressively trying to help your sales team close more deals. With Snapchat, you can show your followers and audience that you’re more than a business – you’re people.

It gives you a chance to put your brand’s personality in the spotlight. If people relate with your Snaps, they’ll be more engaged. And when they’re engaged, they’re more likely to buy.

Cisco has done a great job of this, using Snapchat to showcase their company culture and the humans behind the brand. Since the launch, millions of people have viewed their Stories with an average completion rate of 60-70%.

8. Build trust

Uploading content on Snapchat isn’t the only way to engage with your audience. It gives your followers a chance to reply and send you direct messages. But unlike other platforms, only you and the person messaging you can see if you’re responding, meaning it’s easy for you to just blank them.

That’s not a great idea. Use Snapchat to offer personal responses to make followers feel special. 68% of customers say they stop using a particular brand because they don’t think the company cares about them. Show them you do by not ignoring their messages and that you care about what they have to say.

9. Prove you’re one of the cool kids

Any potential customer wants to know you’re using the latest development in your industry as it shows you’re a leader, not someone that gets left behind. They want innovation. Step into their shoes for a second. If you went on a website and it looked like it belonged in the 90s, wouldn’t you feel like the business is also outdated?

The way your company acts and looks has a powerful influence on a person’s impression of your business. Sure, TikTok is all the rage right now, but that doesn’t mean you should neglect Snapchat. It shows potential customers you’re up-to-date with trends and a modern business they should buy from or work with.

Snapchat needs to be in your marketing arsenal starting today. 63% of Snapchat users visit the app daily, 49% visit it several times a day and based on overall mobile usage, the app is in second place worldwide out of every other app.

It shows how much marketing has and continues to evolve. From content and email marketing, we’re now looking to apps like Snapchat and TikTok to reach even wider audiences. Inbound marketing shows no signs of slowing down either, so we decided to outline just how much inbound marketing has evolved.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

A Guide To Social Media video production Branding – UNUM

Posted December 5, 2022 No Comments

In a digital age, we are exposed to social media video production every day. Whether for personal or business use, social media provides us with an opportunity to communicate and share content in real-time. This is what makes it so unique from a marketing perspective.

Facebook alone has 1.79 billion daily active users worldwide. Instagram boasts 1 billion monthly active users, LinkedIn sits at 675 million monthly active users, and Twitter reports 186 million daily active users. There are also over 2 billion logged-in monthly users reported worldwide on YouTube.

Having a presence on social media shows the world that your business is current and approachable. It also provides your customers with a unique way to learn more about your brand and forge a personal connection with you. This is precisely why social media branding needs to be a vital part of your marketing strategy.

Author and speaker Dave Willis says it well: “Don’t use social media to impress people; use it to impact people.”

Social engagement

‍Social media engagement is some form of interaction between the customer and the brand, which takes place within social media networks.

Once you’ve clearly defined the essence of your brand, the next step is to focus on how you want to engage with your audience. Engagement should be an important part of your branding strategy. It allows you to measure whether the content you’re creating is resonating with your audience.

You know your brand’s personality best. So, when thinking about your target audience, consider what type of voice and content will resonate. When building your branding strategy as it relates to engagement, you may want to ask yourself the following questions:

Is your brand voice formal or familiar? This may depend on what type of company, products, and/or services you provide. Content Marketing Institute provides some great tips on how to find your brand voice.
How frequently do you plan to post and engage with your followers? This could vary based on the size of your team and bandwidth. A general rule of thumb is to post at least once per day on each social media platform, but 1-3 posts daily are ideal. There are many online resources that provide great research on the best times to post based on individual social networks. And it goes without saying that an UNUM account can assist in planning, prepping, and publishing your content across multiple platforms.
Will you respond as yourself or as the voice of the company? Will there be just one person posting on behalf of the brand or more? If you will be responding as a company, you will want to ensure that you have written social media guidelines and protocols in place.

The benefits

There are many benefits to creating a social media branding strategy. Taking the time to do this will only enhance your overall marketing efforts. Remember that your content should be driven by your target audience. Don’t be afraid to communicate with your customers to find out what’s working and what’s not. The more you understand their needs, the better your engagement rates will be.

The payoff? As you increase brand awareness, you will gain more followers. This will garnish more leads, conversion, sales, growth, and ultimately customer loyalty. Your success will be determined when your marketing strategy delivers against your business goals. So, make no mistake that social media branding is a crucial piece of the puzzle.

“It’s important to be where your audience of potential customers is today, and where they might be tomorrow. It’s better to be ahead of the curve than behind.” — Andrew Delaney, Social Media Marketing Manager at HubSpot

About Our Video Marketing Agency

Do You Need to Talk to a Marketing Expert?

We are still an active creative marketing agency. Video production company London, Video production agency Kent

How to Get More Followers on TikTok in 2022

Posted August 29, 2022 No Comments

TikTok is one of the newest social media platforms for creating videos. As a global pandemic kept people indoors and away from their friends, Tiktok skyrocketed in popularity. And it seems the novelty of the platform hasn’t worn off.

How to Grow Your TikTok Followers

If you want to succeed on TikTok, you need to nurture an extensive presence on the platform. When you have a larger audience, you’ll get more attention for your brand so you can increase brand awareness, boost sales, and create lasting relationships with your target audience. While there are platforms you can use to help you get more followers fast, that’s really only going to help you short-term. To use the platform to its fullest potential, you need genuine TikTok followers that actually care about your brand and what you have to say.

Identify Your Target Audience

Once you’ve found your target audience, you’ll need to create content specifically for that audience. While your goal is to get more TikTok followers, it’s important to approach your content creation with the purpose of educating and entertaining your target audience to make real connections. Don’t just go out and try to get followers for the sake of getting followers. You want the right followers, the ones who are interested in your brand and your products and services. Millions aren’t going to help you if those followers aren’t interested in moving deeper into your marketing funnel.

Leverage Trends

TikTok is all about the trends and you can drastically increase your TikTok followers by jumping on trends as they arise. Of course, just because something is trending doesn’t mean you have to participate. Be discerning about the trends that you join in on to make sure that they’re the trends your target audience is also participating in.

Educate Your Followers

The best TikTok content for brands and influencers is both educational and entertaining. Use TikTok to create engaging and educational content that provides value to your followers. It’s a great idea to use clever TikTok content to share information about your products and services that can best serve your audience and make their lives easier.

Use Hashtags

Hashtags are popular on most social media platforms because they make it so easy to find collections of the content you’re interested in. Using hashtags on TikTok can help you grow your TikTok audience—especially when you use a combination of branded hashtags, trending hashtags, business-specific hashtags, and general hashtags.

Post at the Right Time

One of the best ways to get more TikTok followers is to make sure you post on TikTok at the right time. The best time is, of course, when your audience is most likely to be online. It could take some trial and error to find that sweet spot but it’s so worth it.

Create (and Participate in) Challenges

We recommend participating in the same challenges that your target audience are facing. Many of the popular challenges are dance ones so be prepared to show your best moves. In addition to participating in existing challenges, you could create your own.

Engage With Other TikTok Creators

It’s important to engage with other creators on the platform, using TikTok’s duet and stitch features to increase engagement. Start by finding ways to incorporate education about your products and services in these engagement efforts, but don’t shy away from engaging with other creators simply because you enjoy their content.

Get More Followers With Creativity and Persistence

TikTok continues to increase in popularity so if you’re interested in getting more followers , there’s no time to waste. Using the tips in this article, you’ll be well on your way to getting more followers, increasing engagement, and building a vibrant community on the platform.

TikTok’s primary feed, the For You page, offers up highly personalized content for each user based on videos they’ve watched and liked as well as the creators they follow. Getting your content on TikTok’s For You page is key to success on the platform but without the other tips on this list, your likelihood of getting to the For You page, or featuring consistently on the page, is slim.

Each of the tips in this article is important, but don’t get overwhelmed. You don’t have to implement every single tip all at once. Then, create high-quality content (with a CTA) and publish it during peak times.

About Our Video Marketing Agency

Do You Need to Talk to a Marketing Expert?

We are still an active creative marketing agency. Video production company London, Video production agency Kent

The Complete Wedding Video Guide: Ideas, Tips, and More

Posted August 9, 2022 No Comments

Proposal Video

About to pop the question? If you’re looking for a proposal idea that’ll take their breath away, propose with a video. Even if you don’t go with a video proposal, you can still turn to video to document the moment. Ask a friend or a photographer to capture your proposal and maybe the same person for your wedding. Then share an engagement slideshow or proposal recap to announce your engagement. If you’re using Animoto, you can start with our Engagement Slideshow video template and then customize your video however you like.

DURING THE WEDDING

Wedding ceremony slideshow

It only takes a few minutes to grab ceremony photos and turn them into a slideshow for your reception. Make sure you have a screen and projector or large TV ready. Then upload your photos onto a laptop. Add them to Animoto and in a few minutes you can have a beautiful slideshow ready for your reception.

Video booth

Make the photo booth even more fun by adding a component. Let guests share their well wishes for the new couple or just get silly with props. You can even create a DIY video booth with a mounted tablet.

Even if you’re sticking to a photo booth, you can share your favorites in a quick video you can share on social media after the ceremony.

Wedding favors

Video can make a sweet wedding favor or thank you gift for bridesmaids and groomsmen. Take a look at a few of the ways you can package a wedding video as a gift. Give a general thank you to attendees or a personalized message, letting them know how much their love and support means to you. Then share your video in an elegant way. For instance, you could gift your video in a USB box like the one below from Same Day Flash.

AFTER THE WEDDING

Honeymoon video recap

Turn your honeymoon photos and clips into a video album you can come back to for years to come. Or just give loved ones a post-wedding update on your honeymoon with a video you share on social media. Either way, get our tips for recapping your honeymoon with video.

Anniversary slideshow

Whether it’s your first anniversary or your 25th, this is a thoughtful way to show you’re still head over heels in love. Check out our post on making an anniversary gift to get tips for creating your own anniversary video. A slideshow can also be a way to celebrate a big anniversary milestone, say if you’re throwing a party for a couple’s 50th anniversary. If you are presenting your clip at a party, take a look at a few ways you can show your clip on a TV or through a projector.

SELECTING AN AMATEUR VIDEOGRAPHER

You’ll be busy getting married on your day, so if you go for a DIY wedding clip, make sure you plan out who’ll be in charge. Designate one or more attendees as the videographer and get them any equipment they might need on your wedding day. Here are some options to consider when deciding on how your video will be shot:

Designate a guest as your videographer.
Hire a student to take care of your video. It’ll reduce costs and free up guests to enjoy the festivities.
Let guests take clips and photos during the day of your wedding and retrieve everything after the event. Take a look at this blog post to discover different ways you can collect footage and photos from guests.
Give a few guests mobile cameras, like a GoPro, to capture the action. You can even get creative and add a camera to a bouquet or other wedding-day items to get a unique view of events.
Microphone: This fits under the nice-to-have column. You’ll

Hiring a videographer

Professional wedding videography can ensure that every movement on your wedding day gets preserved in a beautiful, well-crafted clip. But if you’re looking to hire a pro, there are a few things to consider.

QUESTIONS TO ASK YOUR VIDEOGRAPHER

When you’re interviewing potential wedding videographers, make sure you know exactly what they offer. Here are a few questions you can ask before saying “I do” to your videographer.

Are you available on the date of our wedding?
Do you offer any packages? What’s included in your packages?
Have you worked with our photographer before?
How long will you be filming?
How many videographers will be there on the day of the wedding?
How long will it be?
Will it include audio?
How do you choose music for a wedding clip?
When can we expect the video to be ready?

WEDDING VIDEO PRICES

Like many aspects of a wedding, there is a lot of variety in wedding videography pricing. Before you settle on a videographer, here are a few cost-related things to think about:

Set a budget: Before you start talking to a videographer, think about how much you can set aside for your wedding videography.
Ask about packages: Some videographers will give you a la carte pricing and others will have packages that can bring down costs.
Read over your contract: Make sure everything you want is included. Be very clear on what you’re getting. If it’s not in the contract, you can’t expect it on your wedding day.

Sign your contract quickly: Though you should take time to read it over, don’t wait too long to sign a great videographer! They might get snapped up by another couple.

About Our Video Marketing Agency

Do You Need to Talk to a Marketing Expert?

We are still an active creative marketing agency. Video production company London, Video production agency Kent

vidoeo production marketing content video marketers video content videography

How to Make YouTube Shorts: Everything You Need to Know

Posted July 14, 2022 No Comments

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. Who remembers Charlie Bit My Finger, David After Dentist, and the still very relevant Leave Britney Alone?

The team behind one of the most visited websites has hopped on the short-form video bandwagon by creating Shorts. These 15-60 second shorts are designed to entertain audiences and help brands and creators drive engagement.

What are YouTube Shorts?

YouTube Shorts are short-form, vertical content created using a smartphone and uploaded directly from the app.

Viewers of your Shorts can share, comment, like, dislike, or subscribe to your channel while viewing the video. The content doesn’t disappear and remains on YouTube, unlike other short-form shorts apps like Instagram Stories and Snapchat.

Why try YouTube Shorts?

Initially launched in India on Sept 14th, 2020, and rolled out across the U.S. on March 18th, 2021, YouTube Shorts quickly surpassed 6.5 billion daily views globally.

YouTube’s VP of Product Management described the video format as “a new short-form short experience for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones,” and goes on to say, “Shorts is a new way to express yourself in 15 seconds or less”.

YouTube’s attempt at short-form video content isn’t a far cry from other ephemeral videos on social media, including TikTok, Instagram Reels, Instagram Stories, Snapchat Spotlight, and even Twitter Fleets and LinkedIn Stories (RIP).

But, what sets Shorts apart is its ability to convert viewers into subscribers for your channel, a must-do for brands and creators.

When you’re setting up Shorts, you can create an entirely separate channel for your Shorts or place the Shorts widget in your main channel. But we recommend keeping your Shorts on your main channel. This is because aligning your main feed YouTube content and your Shorts content in one place will make it easier for your audience to stay engaged with your shorts and give them more opportunity to hop from Shorts to YouTube shorts and ultimately subscribe to your channel

Viewers can find your Shorts by tapping Shorts at the bottom of the app.

Alternatively, audiences can access Shorts:

On the YouTube homepage
On your channel page
Via notifications

About Our Video Marketing Agency

Do You Need to Talk to a Marketing Expert?

We are still an active creative marketing agency. Video production company London, Video production agency Kent

What Are 360 Videos? Your Video Production?

Posted April 21, 2022 No Comments

Videographers might not be familiar with what 360 videos is, but they have likely seen it before.

It’s the type of spherical video that surrounds your entire view and captures every direction at once.

The technology behind this kind of footage has been around for years, but recent advances to smartphones and VR headsets have made this form of recording easier than ever.

What Is 360 Video?

Recording 360-degree videos can be tricky – if you do not use the right equipment, your camera may have blind spots that cannot be seen in the final product.

This is accomplished by recording the video with multiple cameras and stitching it together.

It’s possible to look up and down at once with 360 video. There are many different ways that people can take 360 videos – by using specialized equipment or just their phone camera.

It can be watched on any device and is used in VR (virtual reality) headsets to allow the viewer to explore or experience the content as if they are there.

But what exactly does this mean? How does it work? Let’s find out!

360 Video Formats

There are many different formats for 360 video ranging from mono to stereo to multi-camera setups.

The most popular type of camera used for 360 videos is an omnidirectional rig (ODR).

How To Watch 360 Degree Video?

Do you want to watch 360 degree video?

Watching a 360-degree video is not the same as watching normal videos on your phone. You need to use VR glasses or download an app that allows you to watch it on your TV screen.

In order for these types of videos to work properly, viewers need to download a special app that allows them access.

If you don’t have either of these, then the next best thing would be googling “360-degree video player” and finding one that works for you.

Why Should I Be Interested In 360° Video Now?

360° cameras are now more affordable than ever and the quality of footage is better than in previous years.

They’re a great way to capture memories, preserve moments that take place away from our screens, or even for those who want to be able to share their life with friends and family all over the world.

Since the beginning of time, humans have been in pursuit of knowledge. As technology has advanced, we have found ourselves with greater access to this knowledge.

This surge in information is now happening exponentially and at a blistering pace—so much so that people are struggling to keep up with what’s happening around them.

The 360° is an immersive video format that has been around for a few years. However, it’s just now gaining popularity with the release of affordable 360° cameras and VR headsets to make viewing these videos more user-friendly.

You can shoot them on your phone or use a device like Ricoh Theta which is small enough to bring anywhere you want! They’re perfect for travel, vacations, concerts and even weddings.

This type of content is perfect for advertising products as it makes viewers feel like they’re experiencing them firsthand with no barriers between themselves and whatever is being shown on screen.

It also has other potential uses such as showing off an event or venue before it opens its doors to guests.

Publishing Your 360° Video Content

It is time to start publishing your 360° content. The days of just posting a video and leaving it there are over, so I’ve compiled some tips for you to get started.

-Plan out the weeks ahead and post on specific days or topics in order to build up an audience -Use hashtags like #360Video or #VRVideo in order to reach a

wider audience -Engage with your viewers by asking questions and having fun with them via social media such as Facebook Live or Instagram Live!

The way you create and publish your 360° content is just as important as the quality of the photos.

If your images are poorly edited, there will be a lot more work to do in post-production which can lead to less than stellar results.

It’s best to use high-quality editing software such as Adobe Photoshop or Lightroom for raw photo editing and then enhance them with other digital tools like filters, textures, overlays, etc.

Stitching 360° Video

It might be hard to find videos like this, but they are out there.

I’ve been learning about stitching and how it can make these videos possible. In the past few months, I have come across more interesting articles on stitching and learned new things with every one of them.

How can you stitch a 360° video? How do you create an immersive experience for the viewer? These are questions that we will answer in this post. We will go through the steps of stitching, what gear to use, and how to edit your footage so it’s seamless.

If you’re into filmmaking, then 360° video is a must. This article will help you understand the basics of stitching and offer some tips on how to make it work for your next project.

What if you could stitch together images and video from all 360° around you? That is the idea behind stitching.

This blog post will go over what stitching is and how it works as well as some of the different uses for stitching.

The Best Youtube 360 Videos For Your Video Production

You’ll have so much fun watching this one because it feels like you’re right there with him as he tries

There are many different types of videos to choose from, but some people have had trouble figuring out how to watch them in VR mode.

businesses looking to reach their target audience with innovative content strategies.

They can explore different perspectives within the video and even follow objects without moving from spot on the screen.

If you have one of these devices then YouTube is an app just for this type of viewing, YouTube 360 Video Player . So go ahead and check it out!

About Our Video Marketing Agency

Do You Need to Talk to a Marketing Expert?

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

Influential female filmmakers

Posted April 7, 2022 No Comments

First Female Filmmaker

Alice Guy-Blaché is said to be the first female filmmaker and she started her career back in 1894. Alice was a secretary in a French camera manufacturing company. After the release of her first film (La Fée aux Choux in 1896), she got promoted to Head of Production. 10 years later she moved to the United States with her husband. Alice and her husband found the Solax Company, an American motion-picture studio, where

First Oscar-Winning Female Filmmaker

Kathryn Bigelow Directed the film The Hurtlocker (2008). Up until today, she has won 85 awards including an Emmy for respectively Exceptional Merit for Best Film. Also her head-on expression of violent realities. Bigelow started off as a painter but entered the graduate film program at University. With her fierce belief in the power of the film production Kathryn hopes to wake up and inspire her audiences to take the issues featured in her movies. She remains humble and often mentions her valuable team. Honesty and reality is what Kathryn likes to express most in her films which is why she aims at safeguarding the spontaneity.

First Female Superhero Filmmaker

Someone who pushed the trend of “filmmaking feminism” even further is Patty Jenkins and she received the title of ‘first female director of a superhero film’. Jenkins persuaded the manager of the company, to provide her with film training in return for working on set and this led to Jenkins operating as a cameraperson for the next 10 years. Then it was in 2003, Jenkins directed her first movie Monster.

First ‘Bold’ Female Filmmaker

Another female filmmaker who’s greatly valued is Sogol Ashar. Afshar is an Iranian filmmaker. Living in London whose compelling work comes from her love of fine art and she has a strong connection with female empowerment issues and created a commercial for the Fawcett Society.

About Our Video Marketing Agency

Do You Need to Talk to a Marketing Expert?

We are still an active video marketing agency. Video production company London, Video production agency Kent.

Christmas Ad Video Marketing Production Round Up 2021

Posted January 6, 2022 No Comments

With the current global supply chain problems coupled with fuel and driver shortages, some retailers are opting to drop their festive corporate video production earlier than they might have done in the past. For others, an early kick-off was always part of the strategy for Christmas 2021 after last year’s lockdown. Here where you can find the latest festive creative video productions.

Morrisons

Christmas evokes images of a happy Santa working hard in his snowy grotto making wonderful toys to be delivered around the world. Morrisons however wants to highlight some other heroes of the season – farmers.

The TV advert tells a tale of Farmer Christmas who works “all year too” in order to deliver a delicious feast to tables all over the country.

As British farming’s single biggest customer, Morrisons has chosen to hero farmers in it’s video marketing production as a way of thanking them for all the work they do.

Tesco

Tesco’s Christmas video marketing advert celebrates that Christmas is officially back after the disappointment of last year. Proving nothing will get in the way of the nation enjoying the festive season this year.

With the uplifting anthem ‘Don’t Stop Me Now’, the ad opens outside of a Tesco store with a lady determined not to let anything stop her from Christmas dinner with her family.

Sainsbuary’s

In 2021 Sainsbury’s holiday corporate video production is encouraging us all to make it ‘A Christmas to Savour.’ The video marketing production features some instantly recognizable voices.

As the video commences, we hear the soulful sound of the Etta James classic hit At Last while the camera pans around a bustling room showcasing a whirlwind of merriment and activities.

SuperValu

With the festive season in full swing, Irish supermarket chain SuperValu has launched a new Christmas campaign via TBWA\Dublin, that’s sure to deliver the warm and fuzzy feels.

The ‘Share the Magic’ campaign has debuted a heart-warming 90-second TVC that explores themes of recovery and optimism after a difficult few years.

‘Share the Magic’ tells the story of a girl called Aoife, who wakes up one morning to a strange noise. Accompanied by her parents, she hurries outside to find an injured wild deer in her back garden. For Aoife though, this is no ordinary deer, and she quickly makes it her mission to help her new friend get back to its feet.

Aldi

This year ALDI Australia’s Christmas video marketing production campaign via BMF is encouraging people to go big this year.

2021 has been a tough year, again. we have all been have been separated from families, again. In lockdowns, again. Waiting for the “new normal”, again. Turns out, 2021 wasn’t what we all wished for at all. But we are back, coming out from hibernation, just in time for Christmas hopefully.

ALDI wants everyone to have the Christmas they deserve. A completely overcooked Christmas. From birds inside birds, to ridiculously low-priced French Champagne and award-winning joints, ALDI corporate video production is proving that you simply can’t over do Christmas this year, and deserve it at the best possible prices.

Apple

This year Apple is making it’s holiday corporate video production cinematic, through shot entirely on the new iPhone 13 Pro via TBWA\Media Arts Lab.

Set to the tune of “You and I” by Valerie June, the story follows a little girl who tries to preserve the magic of the holidays all year. Then when her snowman begins to melt outside at the change of season, she stores him in her family’s freezer to protect him from the changing weather, while checking on him through the year. When winter finally comes around again, her family helps bring the snowman outside. Just as they plant him in front of their home, a kid on a bike accidentally pulverizes the poor snowman to powder. When we think all is lost, her family rallies around her to scoop up the pieces and rebuild him, keeping the holiday spirit alive.

Amazon

The video marketing production Amazon has this Christmas, kick starts with the angelic voice of Adele. Helping to promote the kindness of strangers amid the annual consumer frenzy.

Amazons global campaign shares a story of a young woman forming a new friendship with her neighbour. Attempting to resume a normal life following recent struggles.

Valuing kindness over any material gift. The video production highlights how it is the people around us who make Christmas truly special.

Myer

Myer has launched a unique and energetic campaign translating “vague” and “confusing” responses to those simple questions of, “what would you like for Christmas?” into a shoppable list of the perfect gifts.

From the most difficult and undoubtedly discerning people who respond with answers like, ‘I’m not really sure, surprise me’ or ‘no pressure, whatever, I’m easy…’, to those who know exactly what they want, Myer is offering the perfect gift for all.

Lidl

Indeed Lidl aired its creative video production, giving customers a glimpse of what a Christmas of the future might look like.

The video production starts in the present day. A family sitting down for a traditional Christmas lunch with all the trimmings, showcasing Lidal’s delicious festive food. Lidl’s corporate video then goes into another scene of the same group at the Christmas table, this time set decades in the future, complete with a cutting edge turkey-carving laser.

The next iteration shows the same family still enjoying Lidl’s festive fare at ‘Lidl’ prices. The festive video marketing production outlines that even when ‘we’re carving turkeys with lasers, we’ll always be Lidl on price’. Demonstrating it’s commitment to quality and value no matter what the future looks like.

TK Maxx

The festive and creative video production TK Maxx have released features a musical performance that is bound to get you right into the Christmas spirit.

The theme “Christmas to the Maxx”, encourages everyone to go big this festive season. While sharing a story of young boy called Laurie giving the performance of the night thanks to a special early gift.

Asda

“Make Christmas spectacular with Asda”. Watch as a family manoeuvre through their big Christmas season moments on ice skates in Asda’s festive spot.

The creative video production was choreographed by Dancing on Ice associate creative director Daniel Whiston.

Disney

Thus market production bears all of the hallmarks of a short by Disney’s Pixar, just like its predecessor “Lola”, “Stepdad” takes viewer’s on a journey of ups and downs. Which is heightened by the realistic animation and lovable characters in this festive video production.

Centred on the power of storytelling to inspire the magic of imagination, created by reading together. “Stepdad” features the return of Lola’s granddaughter, Nicole, and her two children Max and Ella, as new stepdad Mike moves into their family home.

Sports Direct

Jack Grealish, Emma Raducanu and Jessica Ennis-Hill are clearly all featured in Sports Direct festive video marketing production.

The creative video production “Go all out this Christmas” is a high-energy call to action for Britain to get off the sofa. Because “it’s snowing” they all get outside enjoying varies different sports.

Boots

For the creative video production “Bags of Joy” stars Jenna Coleman in the titular role of Joy.

Boots festive marketing production was created by WPP’s specialist, with direction by Academy Award-winning Tom Hooper. Clearly the soundtrack was by Academy Award-winning composer Rachel Portman OBE.

M&S Food

Percy Pig has been put into the spotlight in M&S Food marketing production. Animated and voiced by actor Tom Holland. With a scene akin to Night at the Museum. The film sees Percy Pig accidentally brought to life foar the first time by the Christmas fairy, Dawn French.

Selfridges

Lastly in this blog Selfridges is getting shoppers ready for the ‘Christmas of Dreams’. An enchanted short film.

The festive campaign blends a range of creative references, from Busby Berkeley’s 1930s golden age Hollywood to classic 1950s technicolor film musicals.

Characters in the slightly surreal film were brought to life alongside British actress and singer Jane Horrocks.

The digital campaign is supported by in-store launches in London, Birmingham and Manchester, and on selfridges.com.

About Our Video Marketing Agency

Do You Need to Talk to a Marketing Expert?

We are still an active video marketing agency. Video production company London, Video production agency Kent.

The Time We Stopped | Positivity within the Coronavirus

Posted May 1, 2020 No Comments

The current coronavirus lockdown situation can seem a bit scary – but it’s up to us to make the most of it and take as much positivity from it that we can. We even managed to visit an empty Luton airport!

Over the past few weeks, we have seen communities come together whilst individuals have kept their distance. We are all in this together and together we will get through it. This short video showcases the effect Coronavirus is having on the day to day lives of individuals and families living through the COVID-19 lockdown in England. In this video we see NHS workers, homeowners, children and key workers helping to keep our economy going.

We produced this with a fast turnaround of one week so we could post it on our social media whilst it was still current. It’s been well received on facebook with 4 thousand people reached. This is like what we achieved for DFDS!

Check out what you should be doing to maximise your video marketing efforts during lockdown.