Posts Tagged‘socialmedia’

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20 Simple Ways To Easily Share Video Files Online

Posted August 9, 2023 No Comments

Online video sharing isn’t as difficult as it used to be a few years back. And that’s because creatives and content creators now have tools they can leverage to share video files online.

Still, many are stuck sitting in front of their screens, waiting for the attachment to upload emails. But it doesn’t have to be that way.

So if you’re looking for the best way to send a video to someone, you’ve just hit the jackpot.

We will be exploring 20 different but straightforward ways to share video files online. Say goodbye to long waiting hours and outdated tools – the video-sharing future is here, and it’s fantastic!

Who are these easy video sharing app and tools for?

Before we dive into the list of tools you can use, here’s a necessary clarification.

We understand that every individual, brand, or agency has different requirements. You might be looking to share videos with your friends or perhaps send movies online free to your family or colleague. It’s also possible that you want to share videos with clients or build your database on social media.

In any case, these tools are well-equipped to cater to your unique needs. In fact, we will be discussing and exploring what each tool offers. From features and benefits to even the storage space, we will break down all significant aspects so you can make the best choice for your business or yourself.

Time to stop searching for how to share videos on the internet. Let’s look at the 18 tools that will help you amp up your productivity if you’re a business owner or freelancer. Simultaneously, make life easier for you by straightforward video sharing with friends without hours of waiting, glitches, and re-uploading.

1. GoVisually

Sharing and reviewing video files online used to be a mess. You’d likely get stuck in the loop of endless revisions and chaotic email threads. But no more, because with the #1 video sharing and proofing platform online, you can share video files all around, everywhere from anywhere.

GoVisually delivers video faster by capturing feedback and approvals on video content. The best part? You can invite as many people to review and comment on your work as you want.

You can share video files online in 3 simple ways:

  1. Upload your video assets.
  2. Invite reviewers and get your video files approved.
  3. Deliver the final video and share it with your people.

Key Features

Pricing

The subscription is set at $20 per month for freelancers or solo players, billed annually. However, for bigger teams, it starts at $10/user per month.

2. Google Drive

We all use emails for work collaboration. In fact, their use has just increased with the revival of remote work culture. And most of us rely on Gmail to get our daily emails back and forth.

Google Drive is associated with Gmail. However, you don’t have to use the mail account to have drive storage. In fact, it has more than 800 million users, making it a much needed and useful system for sharing videos online.

Key Features

Pricing

You can also purchase more storage space that starts from 100GB for $1.99.

However, there are other paid versions for Google Drive too. For instance, the Google Workspace is more commonly used for business enterprises and big companies. If you happen to be one, your pricing plan will start at $6/user per month. The cloud storage for each user will be up to 30GB.

Moreover, if you want even more storage space for your team, you can go up to $299.99 per month subscription for 30TB. But we’d suggest you do that only if you’re a big enterprise with endless video sharing or storage needs.

3. YouTube

video production videographers

If there’s one video sharing site in the world that has taken everyone by the storm, it has to be YouTube. It s one of the most popular and widely used platforms for video sharing.

In fact, it has also given birth and rise to actual career options like becoming a YouTuber or Content Creator. So in a way, it’s a two-way street to be happy; video sharing and viewing videos online for educational and entertainment purposes.

Key Features

4. Vimeo

If you’re looking for a video player or video sharing site with no Ads, Vimeo would be a great choice. The best part? You can even use it on your mobile.

The platform is very much like YouTube. You can even run commercial videos or create video content for other people to view and enjoy. However, it is more widely used by professional video creators and editors to showcase their portfolio.

It would help if you kept in mind that you’ll have to pay a fee to host your videos because the platform doesn’t run any Ads.

Key Features

Pricing

If you’re using the free basic account, you will receive up to 500MB per week as storage space. This makes it up to 5GB of storage space per month. However, if you’re a professional video creator or a video production company and media house with more storage needs, you should opt for paid plans.

The paid plans vary as per your requirements. But they start at $7 per month and can go up to $75 per month.

5. VideoSprout

Looking for a clean interface to share videos online with your friends? Video Sprout has got you covered! The only drawback is that while it’s a great platform for small files, it may not be an ideal choice to share big video files.

Key Features

Pricing

The free account offers 100MB of storage space and gets you up to 500 views a month.

6. Dropbox

video production videographers

If you’ve ever had to send big video files to your friends, you’d probably know about Dropbox. However, the best part about Dropbox is that it isn’t only for video file storage. It’s a basic file storage cloud service where you can keep your data.

Source: Dropbox

Key Features

Pricing

The software is free to use for all. However, the free storage is only up to 2GB or can be increased if you invite other people to join.

The paid tier is also available for all customers using Dropbox for video file sharing. But that depends on your use case. Dropbox offers different storage and pricing structures for family use, freelancer use, professional and enterprise use.

The professional package starts at 2,000 GB for $11.99 per month.

7. WeTransfer

If you’re a professional editor or filmmaker, you should probably start using WeTransfer. Not only it allows you to send large video files of up to 2GB, but it’s also a completely free way to share videos online.

Sending big files to your friends and clients had never been easier. We Transfer allows you to do it quickly, easily, and seamlessly with just a shared link. However, We Transfer is more suitable for one-off video sharing.

Key Features

Pricing

Everyone can use We Transfer for free by simply going to the portal. You upload your video file, get the sharing link, and tada! All done.

However, we’d advise you to sign-up for the service before you start using it. That’s because if you don’t sign-up, your media won’t be encrypted or password protected. The paid plan starts from $12 per month or $120 if you opt for the annual subscription.

So make sure that you protect your privacy as well while sharing videos online.

8. One Drive

For those of you who use Microsoft for emails and collaboration, you’d probably be aware of one drive. It is a video-sharing platform that is integrated with the Microsoft ecosystem, just like Google Drive.

Key Features

Pricing

The basic storage space is free for all to use. However, if you need more storage space to save and share more videos, you can upgrade your plan. It starts from $1.99 per month for 100GB and $3.99 per month for 200GB.

9. Transfer Now

TransferNow is another platform that makes your video sharing experience easier. With cutting-edge algorithms, the software allows a quick and secure method for you to transfer your files.

Whether it is high-quality photos or long videos, TransferNow enables you to seamlessly share videos with your friends, co-workers, and family.

Key Features

Pricing

With TransferNow, there is a little for everyone! The platform offers three distinct plans that will cater to everyone – from people who don’t want to spend too much on a video sharing platform to the ones who want to invest in a reliable tool. 

10. Jumpshare

Up next on our list is Jumpshare. Jumpshare is another platform that will allow you to share your work in less time and with less hassle.

At Jumpshare, your work will become shareable through the use of shareable links. Essentially, the software combines everything from screenshot capture to video recording to actual file-sharing! It is incredibly convenient, which is why more than 1 million people use Jumpshare to make their digital tasks easier.

Key Features

Pricing

Jumpshare offers you three plans to choose from. So, regardless of who you are, if you are someone who is looking for the best way to send a video to someone, Jumpshare is the option to look into. Moreover, you have the option to either be billed monthly or annually (you save 17% if you choose to be billed annually!). 

The three plans are:

Basic: $0

Plus: $8.5 per month

Business: $12.50 per user per month. For more information on what each of these plans includes (hint: it’s quite a lot!), visit this page.

11. Facebook

Facebook, quite truly, needs no introduction whatsoever! It is a staple social-media platform and is a huge part of all of our lives. However, did you know that it is one of the best video-sharing platforms as well? Yes, that’s right! You don’t have to go to the ends of the Earth to find a solution to “how to share video files easily” – you can find that in Facebook itself. 

Facebook allows us to share videos of almost any length with our friends, family, and colleagues. No matter your video’s nature, you can easily upload it on Facebook and share it with your desired audience.

Key Features

Pricing

Facebook is free to use, which is and probably has always been the best thing about it. If you’re opting for marketing or advertising through video on Facebook, then there will be charges depending on your campaign – but otherwise, the platform, like always, is free to use for everyone. 

12. Instagram

Quite similarly to Facebook, Instagram is also a major part of our day to day interactions. It allows us to stay connected with each other. However, have you noticed that Instagram also allows us to share video content with literally no hassle involved?

Whether it’s an IGTV video, Reels, or a video on your story -Instagram makes it possible for you to share your content with just a click. 

Key Features

Pricing

Of course, Instagram is free to use! The only time you have to pay is if you choose to sponsor your post as an ad, and the cost of that will vary, but other than that, there is money involved in sharing your content. 

13. iCloud

iCloud is Apple’s file storage and syncing service. It is mainly linked to Apple devices, but you can access it on a web browser as well. It allows you to automatically sync all your files on all your devices, including iOS devices, Macs, and Windows Pcs.

However, the service does not extend to Android and may not be your ultimate solution to sharing videos on the Internet.

Key Features

Pricing

The starting point for iCloud is free 5GB worth of space. However, if you aren’t using an Apple device, then you only get 1GB free. With the paid accounts, the pricing plan starts at 99 cents per month and allows you to access 50GB. Then, for $2.99, you get 200GB, whereas, for $9.99, you get a whopping 2TB!

14. Box

Remote work has been on the rise since the pandemic. If you happen to be a video production company or media house operating remotely and need a video sharing platform, Box might be the ideal choice for you.

The layout is simple, and easy to share video files online. In fact, you can even use it for personal use or storage purposes.

Key Features

Pricing

You can start it free with a 10GB storage space or upgrade it to 100GB storage for $11.50 per month.

However, if you’re looking for a business plan, best check out Box’s pricing structure. They have several usage and storage plans starting from $5/user per month and going up to $35/user per month. So pick the one that best matches your needs and company requirements.

15. MEGA

Mega is one of the newest but hottest video file sharing hosting service by a New-Zealand based company. It offers a wide range of pricing structures for everyone – freelancers, startups, and even big enterprises.

Key Features

Pricing

MEGA offers quite a great variety of pricing packages. They have several categories for individuals as well as businesses. You can check out their detailed pricing structure to get yourself acquainted with the best plan for online video sharing.

16. SugarSync

We bet you haven’t heard of a cooler name for a video sharing platform. And it’s not just the name, the video-sharing platform, SugarSync, is great for syncing and integrating. It is a cloud storage platform that can easily be synced with any folder on your computer.

Key Features

Pricing

You can start with a 30-day free trial. If you still like the software at the end of the free trial, you’ll have to sign-up for more storage space.

The most basic plan includes 100GB storage space for $7.49 per month. However, if you want to use it for your professional team, you should probably get the business package for 3 users, priced at $55 per month.

17. Yandex Disk

Yandex Disk is yet another video sharing and storage platform. It’s a cloud-based service that operates well on mobile devices too.

Key Features

Pricing

The free version for the software has up to 10GB of storage space. However, if you want more space, you can sign up for the paid version that offers 1TB storage space for $10 per month.

18. Media Fire

MediaFire is an effortless and straightforward file hosting and cloud storage service. The specialty it has to offer is that it can share pretty big files (20GB worth of storage). Moreover, it allows you to have 10GB worth of free storage. 

Key Features

Pricing

The three plans offered by MediaShare are:

Basic: It is free and offers up to 10GB of storage space.

Pro: Offers 1TB storage space starting from $3.75 per month.

Business: Storage space up to 100TB with $40 per month.

19. TikTok

TikTok, the app that has literally taken the world by storm, is another platform that makes video – sharing as easy as you can imagine. It has over 800 million monthly active users that make video content using the app and then share it with their respective audiences. Quite frankly, TikTok has become the best way to send a video to someone!

The bite-sized videos that TikTok allows you to have become a phenomenon that nobody can keep away from. It’s mainly because it takes user experience and convenience to the next levels. 

Key Features

Pricing

TikTok is completely free to download and use, and hence is the fool-proof way of sharing video files online, free of cost! 

20. TransferXL

TransferXL is another platform that specializes in the seamless sharing of bigger video files. It gives you the daily limit of 10 GB in the free version, and for this, there is no sign in required. Moreover, the TransferXL also provides client-side encryption, enabling us to make sure that the sharing process is safer.

Key Features

Pricing

The three plans offered by TransferXL are as follows:

Free with Account offers 5GB storage space.

Pro account starts at $9.99 per month and offers 25GB max transfer.

The enterprise package is charged at $39.99 per month and offers a 100GB max transfer.

What Is A Content Marketing Calendar And Why Should You Use One?

Posted January 30, 2023 No Comments

Content marketing is vital to your marketing strategy and your brand’s ability to attract and convert your target customers. But content marketing videos for business isn’t a simple discipline. It has many facets, central to which is planning, developing, and publishing your content through a variety of channels. One of the best tools you can use to keep it all organized is a content calendar. Let’s explore what a content calendar is and why you should use one.

What Is a Content Calendar?

A content calendar is the hub for all your content marketing efforts and one of the most important tools within your marketing toolkit. A content calendar allows you to organize your efforts in a visual manner while enabling clear communication of your campaign schedules and editorial plans.

It’s a transparent depository of what’s due, what’s done, and the status of every content project. It also clearly defines who is responsible for activities related to each piece of content.

A content calendar helps your team, which is often a mix of creative roles from writers to editors to strategists to designers, understand the workflow of each project.

While you may have been using a spreadsheet to keep your content plan organized, this is not sustainable or scalable. Your content calendar needs to be dynamic so it can fulfill its role as the framework for your content strategy and content plan. It enables a holistic view of where your content is and where it’s going. It transforms strategic tenets into actionable plans.

Why You Should Use a Content Calendar

There are many benefits and advantages to using a content calendar. It could revolutionize the way you plan, create, and promote content. Using a content calendar could significantly improve your operations and the quality of your content, which could increase leads and profits.

Here are eight reasons why you should use a content calendar.

1. Keep Your Team Organized and Aligned

How do you currently source or organize ideas? Are content plans scribbled down in notebooks? Or, do you have endless meetings related to the status of projects?

These are both inefficient processes, which are keeping you disorganized. A content calendar delivers a more holistic view of your content strategy. It helps you uncover content gaps and also provides more oversight, so you’re less likely to miss content deadlines!

2. Brainstorm Better

When your content is organized by topics and your team has a clear view of what’s in the works, it can often get them thinking about new ideas. Brainstorming activities to boost your content calendar are essential to delivering compelling, interesting content.

And they can actually happen within your content calendar. You can create an “idea” space that allows anyone involved in the content process to put ideas into one repository. They can then be discussed and fleshed out into projects.

3. Maintain Consistency

Consistency is critical in content marketing. To keep your audience engaged, you have to be delivering content that helps them learn and is also entertaining. If your posting is irregular and not continually connecting with readers, your audience is unlikely to grow. A content calendar keeps your team honest and accountable to the publishing frequency and schedule that you’ve set out to execute.

4. Sustain Your Audience’s Interest

A content calendar offers you the opportunity to see what topics you’ve covered so you don’t duplicate efforts, while also helping you keep to your themes. You will no longer be picking topics at random so you are more likely to keep your audience engaged.

5. Stay Timely

With a content calendar, you can plot out specific events, holidays, or times of year that are important to your audience and your business. This means you won’t miss out on opportunities to leverage these events and get in front of your potential customers with timely content. You can ensure that you have content that speaks to what’s happening in their world, building your credibility.

6. Enable Visibility Across Teams

Content collaboration across large teams can be complicated. Content calendars make it easier. The most effective companies have alignment across teams. With a content calendar, you can employ a resource that helps everyone stay on the same page. Sales, marketing, product managers, and other stakeholders have clear visibility into content efforts, which can improve the relationships among teams and your culture.

7. Plan Social Media Marketing Better

Content and social media marketing are two parts of your content marketing strategy. A content calendar enables your social media team to schedule what will be posted and where, allowing you to be more consistent in posting.

Plus, with content automation features available on some content calendar platforms, you can save time in scheduling. This helps you cultivate a better social media presence because you can focus more on interacting with followers, instead of manually publishing posts.

8. Track Performance More Efficiently

Measuring the effectiveness of your content marketing efforts is essential. You need to understand what content is performing well and why so you can replicate it. By using a content calendar that also enables reporting, you can keep an eye on your production and performance metrics and uncover insights to inform your future content plan and make it even effective.

Having a content calendar is critical to your brand’s content marketing success. Thus, it’s not an option anymore. Using a content calendar is a foundational aspect of your content strategy. Now, all you need to do is find the right one for your business.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

Social media marketing

What Is Social Media Analytics & Why Is It Important to make your social media successful?

Posted November 7, 2022 No Comments

Social media offers brands a huge pool of consumers ripe for brand communication targeted toward relevant interests––but consumers resent interruptions. This is particularly true when someone is trying to sell them something! And this is where social media analytics comes into play.

We’ll break down just what this crucial business tool is; what it isn’t; why you need to use it; and, how! We’ll cover these important topics:

  1. What Is Social Media Analytics?
  2. Why Social Media Analytics Are Important
  3. Comparing Social Media Analytics vs Seemingly Similar Offerings
  4. The Quid Social Difference in Social Media Analytics
  5. How to Approach Analytics
  6. Ten Tools to Empower Your Brand

First, social media analytics isn’t about brands. It’s about people sharing their lives with others they know based on common interests. Social media is a wonderful place for consumers and brands to connect, although they must remember one thing: social media may provide your brand’s first and last impression, so both consequently must be good ones. Many businesses adopt a brand-centric focus when starting out on their data analytics journey, and that can be dangerous. And it seems they are beginning to understand this: As of 2022, 92% of marketers in companies with more than 100 employees are expected to start using social analytics to better understand the landscape. Let’s explore!

Why Social Media Analytics Are Important

There are many avenues to be explored via social analytics insights. It’s like peeling back an orange to discover the segmented fruit within.

In fact, the insights found through social media analytics can inform every part of brand operations. Here are six examples:

Increase Customer Acquisition

Your customers are your brand’s lifeblood. Carefully managing their journey from early awareness to established customer through social media analytics is vital for retention, and for your brand’s long-term health.

Consistently engaging with your consumers is critical, as well as developing a track record of being there for them with fresh innovation when new needs arise.

Case in point, Activision has seen their brand grow by delivering what they know their audience wanted. Their Overwatch League netted more than 10M views in its first week, and more than 200K per session.

And during COVID, when Amtrak saw opportunity during the pandemic to make sweeping changes, it delivered tools and experiences to make their customers feel safe as they traveled the rails.

Protect Brand Health

A brand is the collective whole of all the touchpoints and interactions consumers have with a brand, and this includes the messaging coming directly from the company.

Ultimately, the consumer holds the keys to brand perception with brands constantly striving to influence positive consumer sentiment. Brand perception affects many things, with the biggest impact being your balance sheet.

Smart brands focus on keeping consumers happy.

Like when the COVID-19 pandemic broke out, Chick-fil-A responded immediately by donating $10.8 million to coronavirus relief efforts. And when social unrest broke out earlier this year, they were quick to reach out on social media to their customers, letting them know they care.

It’s quick and focused action like this that captures consumer love every time.

Lower Customer Care Costs

Customer care takes dedicated attention, and these days customer care is an ‘always on’ situation. Consumers have no hesitation reaching out to brands when issues arise, they also expect answers.

In fact, consumers know that brands have data on them, and they expect that companies will use it to build and deepen relationships.

Consistent social media analytics monitoring helps brands put the puzzle pieces of consumer needs together to inform innovations to address frequent issues in the most cost-effective manner.

For example, The Westin circumvented fitness amenity complaints by answering consumer “wishes.” They provided “well-being” experts to guide their fitness experiences while staying at the hotel. They also signed a deal with Peloton to offer virtual group cycling to their guests.

Social media analytics helps brands get in on emerging trends by informing them about products and services that consumers want. Additionally, the actionable insights produced help pinpoint market opportunities thereby minimising risks to ensure your product launch is a success.

For instance, check out how Ugg for Men made the most of their new line by gifting some slippers to the right influencers, reaching more than 3 million consumers.

Social media analytics allows brands to learn what their audience cares about and what influences their purchasing decisions.

These insights allow marketing departments to craft more personalised and relevant experiences. The opportunities here for brands are enormous with the additional benefit of real-time feedback allowing for adjustment mid-campaign.

The ways in which brands put their social media analytics intel to work are only limited by creativity. For example, by smartly using influencers, iHeartRadio generated huge engagement for the iHeartRadio Awards and nominated artists.

By creating thoughtful and engaging marketing initiatives, brands can build the emotional customer connections that boost campaign performance – just ask the city of Las Vegas.

Improve Crisis Management

The insight social media analytics offers brands when crisis hits is worth the price of admission alone because it saves both cost and reputational damage from speed of reaction.

An unhappy customer will tell between 9-15 people about their experience. With everyone online these days, that 9-15 people can turn into hundreds and thousands in a very short time.

The severity of the crisis and the length of time that it languishes unmitigated, or worse unseen, can bring critical consequences to brands that can linger for years. Their sudden nature points to the necessity of social media analytics in helping to round out your crisis management response protocols.

In 2020, when Zion Williamson blew out one of his Nike’s in the Duke-UNC game on national television. It stood to shake up Nike if they didn’t get ahead of the online narrative fast. Everybody saw it in real-time and they took to social media like wildfire. Luckily, Nike got in front of it quickly, and successfully steered the conversation.

Also, check out how James Madison University uses Social Monitoring to understand public misperception and gauge when, if and how to respond to potential crises – amongst other things.

Having a social media analytics tool is great, just be sure to vet your provider carefully. Sometimes tools are labeled similarly and are leading you to believe that they’re a social media analytics tool but in fact they aren’t.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

video production

How to Get Your Video Content Shared on Social Media

Posted August 27, 2022 No Comments
social media content

Social media has been around for some time now and with more and more people joining social media platforms every day. It is also why social media has become a favoured spot for marketers of different shapes and sizes to promote their content, products, and services.

As any good marketer knows social media; Facebook, Twitter, Instagram and YouTube are nothing if content sharing doesn’t drive them. One could even go as far as saying that the share button is the backbone of the entire social media operation.

With that said, here are some tips on how to get your video content shared on social media. 

Keep them Short

Even though video content, by its very nature, is more easily consumed by your audience than text posts, this doesn’t mean that people want to see a full-length movie. Each social media platform has its optimal video length.

Repurpose Blog Posts

If you’re reading this, the chances are that you are already writing blog posts on a regular basis. If this is the case, then you can repurpose some of those blog posts into short videos. Use Google Analytics and other such tools to track your best performers.

If that material did well in writing, it could also do great as a video. Older videos can also be repurposed. 

Go for Quality Videos

Every one is reasonably conscious of the fact that the video and audio quality is an important part to play when it comes to viewer engagement and share-ability. You don’t have to break the bank to produce these videos and it’s advisable to either invest in some filming equipment or hire a team of professionals to help you out.

Conclusion

In short, social media and video content work exceptionally well together. If you are not already on this train, you are missing out. By investing in video content and using these simple tips above, you can go a long way.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

video marketing agency

Why Use YouTube?

Posted July 28, 2022 No Comments
youtube video google

YouTube is the 2nd largest search engine next to Google. People upload more than 100 hours of video per minute to YouTube. It’s one of the best ways to communicate to a wide audience, whether you’re promoting programs or providing information to students. Here are a few reasons why YouTube is great.

Improve your Search Engine Optimization

Google and other search engines tend to favour clips, so sharing video via YouTube with good titles, descriptions and tags is a great way to improve your search engine ranking.

Powerful Branding

This is a fast and effective way to convey your brand messages and people respond well to visual cues for capturing the emotion and physical attributes of what you’re promoting.

Show, Don’t Tell

Video is a great way to demonstrate concepts that are not easily explained in text form and show your students through screen capture clips, live demonstration or even drawing on a white board.

Get Your Message to a Wider Audience

Not only is YouTube the most popular platform on the planet, videos themselves are highly shareable and consider how often you see videos go in your Timeline on Facebook. How often do people email you videos?

You Don’t Need a Huge Budget

There is some merit in having certain types of videos produced by professionals, not every clip needs a 6 figure budget. You can create effective videos of lectures and demonstrations, and more quickly and easily with minimal equipment.

YouTube in the Classroom 

A study by Pearson Education, found that YouTube is the most common social media to communicate with students. Not surprising, this communication tool provides an alternative to traditional methods of sharing information, including lectures, podcasts, and current news.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing and here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

videos foe business

How To Start A Blog / Video Marketing Agency In 2022

Posted June 2, 2022 No Comments

Create A Blog In 20 Minutes

Are you looking for an easy guide on how to start a blog or social media for videos for business or video marketing agencies? The step-by-step guide on this page will show you how to create a blog in 20 minutes with just the most basic computer skills and you may find out new things to do with video marketing.

After completing this guide you will have a beautiful blog that is ready to share with the world.

This guide is made especially for beginners. I will walk you through each and every step, using plenty of pictures and videos to make it all perfectly clear.

If you get stuck or have questions at any point, simply send me a message and I will do my best to help you out.

Ready to start? Click here to skip the intro and start building your blog now

Starting a blog can seem overwhelming and intimidating. This free guide is all about blogging for beginners, and will teach you how to become a blogger with just the most basic computer skills. So whether you’re 8 or 88, you can create your own blog in 20 minutes.

You can benefit from more than a decade of my experience so that you don’t repeat these same mistakes when you make your own blog. I created this free guide so that a complete beginner can learn how to blog quickly and easily.

How to Start a Blog in 6 Steps

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  1. Pick a blog name. Choose a descriptive name for your blog.
  2. Get your blog online. Register your blog and get hosting.
  3. Customize your blog. Choose a free blog design template and tweak it.
  4. Write & publish your first post. Share your thoughts with the world. The fun part!
  5. Promote your blog. Get more people to read your blog with the proper marketing.
  6. Make money blogging. Choose from several options to monetize your blog.

Should you start a blog?

One of the misconceptions about starting a blog is that you need to be a great writer to be successful. Nothing could be further from the truth. People read blog sites to get a personal perspective on things, so most bloggers write in a very informal and conversational way.

Many successful bloggers will write about a variety of topics on the same blog, this is because of the format.

In addition, you don’t need to be an expert on any of the topics you write about to have a successful blog. For example, visitors to a cooking blog don’t want to read a textbook from a food scientist, they want to hear the experiences of someone who has actually cooked some real meals, mistakes and all.

To be successful as a blogger there is really just one requirement: a passion for your topic.

At its heart, blogging is about sharing your knowledge with the world. Writing about things that you are passionate about makes the process of starting a successful blog so much easier. As long as you are writing about things that you are genuinely interested in, your passion will shine through and keep your visitors interested.

So why would you go to the trouble of blogging? There are a few reasons:

Step 1: Pick a blog name

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If you’ve already got an idea for the name of your blog, you can check to make sure that no one else has already registered it:

Note: You cannot use any spaces or punctuation other than dashes in a domain name.

If you find that the name you wanted is already taken there are a few things you can do:

How to Choose a Blog Topic & Name

videos for business

If you don’t have an idea for a name already, the first step is choosing your blog topic.

If you’re not sure what to blog about, there are a few ways to find a good blog topic:

Once you have a topic it’s time to choose your blog name, also known as your domain name.

A good blog name should be descriptive so that potential visitors can instantly tell what your blog is about just from the name.

If you are blogging about one specific topic then you will definitely want to include that in some way when you pick a domain name. Try not to get hung-up on just one word though. For example, a videographers blog doesn’t necessarily have to have the word “videographer” in it. The words “video marketing”, “filming”, and “cameras” would also let people know that your blog is about being a videographer.

A .com domain extension is the most preferred, but .net or .org work as well. It is also important to note that for the purposes of a blog domain you cannot have any spaces between words. So “Blogging with Kelsey” becomes bloggingwithkelsey.com

Step 2: Get your blog online

Now that you’ve got a name picked out it’s time to get your blog online. This might sound hard or technical, but the steps below will walk you right through and make the process easy.

To get your blog up and running you need two things: blog hosting (also known as web hosting) and blogging software. The good news is that these typically come packaged together.

A blog host is a company that stores all of the files for your blog and delivers them to the user when they type in your blog name. You must have a blog host in order to have a blog.

You also need to have the software to build your blog. In this guide I will be showing you how to build a blog using the WordPress blogging software, because it is the most popular, customizable, and easiest to use.

Step 3: Customize your blog

How do I start a blog? You can watch me build and customize a beautiful blog from scratch here:

The video above should answer a lot of questions you might have about how to set up a blog and get it customized. Here is a step-by-step break-down of some of things I show in the video.

Logging in

If you are not already logged-in from the previous step, go to Bluehost.com and click “Login” on the top right to bring up the login screen.  You can then login using your domain name and the password you set in the previous step.  If you have misplaced your password you can reset it by clicking the “Forgot Password” link.

Once you log-in you will be taken to your BlueHost Portal.  From the portal you can click the blue “WordPress” button to be logged-in automatically to your WordPress blog.

Changing your blog design

Once you login you will be in the WordPress dashboard. This is where you can make any changes you want to your blog.

Everyone has a different idea of how they want their blog or video marketing page to look to look. One of the great things about WordPress is that you can change your entire layout and design with just a few clicks.

In WordPress, blog layouts are known as “Themes”. What is a blog theme? Themes control the entire design of your WordPress blog. To change your theme you are going to click on the “Appearance” tab on the left menu.

You will see several free WordPress themes are already installed on your blog: Twenty Seventeen, Twenty Sixteen, etc. These are well-designed, clean-looking themes that can work for just about any type of blog. In fact, many of the world’s top bloggers use one of these themes.

Unless you have a very specific design in mind for your blog, I suggest you use one of these themes to start with. For our example, let’s use the “Twenty Sixteen” WordPress theme. In order to activate the theme on your blog, hover over the theme and click the “Activate” button. That’s it! You have changed the entire design of your blog with just one click!

If you don’t like any of the themes that are already installed you can easily choose from thousands of other free WordPress themes. To install a new WordPress theme, click on the “Appearance” tab on the left menu and then click “Add New Theme”.

This is the WordPress theme search screen.  There are thousands of themes to choose from.  You can change your entire design at anytime simply by activating a new WordPress theme.  To find a theme you like, I suggest you click on the “Popular” tab and start browsing. When you find one that you like click the blue “Install” button.

Once the theme is installed click “Activate” to activate the theme on your blog. To see your new theme in action, go to your blog and take a look!

Step 4: How to write a new blog post & publish it

Now that your blog is up and running it’s time to actually do some blogging!  Let’s create your first piece of content.

Go to the left menu and click on “Posts”.

You will see there is already a post there. This is a default post on every new WordPress blog, and we don’t need it. To delete it click “Trash” just under the post.

To begin writing a new post, click the “Add New” link.

You are now on the post editor screen. Enter the title of your post in the top box and then begin writing your post in the lower box.

If you would like to add a picture to your post, click on the “Add Image” icon and click “Upload” to upload a picture from your computer. You can make adjustments to the picture size on the next screen. When you are ready click “Insert into post” to add the picture.

Once you have finished your post just click the “Publish” button on the top right side of the screen to publish the new post.

Content That Should be on Your Blog

There are two main types of content your blog should provide: static and dynamic content.

Static Content: Your blog should contain a few necessary pages explicitly designed to provide the visitor with the tools they need. The content on these pages is static, meaning – the content doesn’t change, or at least not very often. These are mainly top-level pages that can be accessed via a menu on your blog.

These static content pages should be in place well before you launch your blog to the world.

Important static pages to include:

Your blog content should be regularly submitted at specific intervals. Waiting months to create content will never build a following. Posting content weekly and driving traffic to these posts will help build your brand.

How to write great blog content

Each post should be lengthy, informative, and engaging. It’s not always easy to come up with new blog and video marketing post ideas on a regular basis and you are free to mix up the tone and even the subject matter to keep things lively and interesting.

Define the Content: Create an alluring post title that stimulates curiosity and encourages clicks. Use the first paragraph of your post to clearly define the topic of your article and provide a possible hook to keep the reader reading.

The Longer the Better – But Break It Up: The more information and detail you include, the better. But visitors will begin to skim if the content contains lengthy paragraphs a mile long, and will pop out faster than they came in. Visitors enjoy tidbits. Keep your paragraphs short with spaces in between, use lists and standout quotes, use images, and always include headings and sub-headings so that visitors can find what they’re looking for.

Engage The Reader: At the end of each post, a common tactic used to engage visitors is posing a meaningful question to your audience and asking them to reply in the comments. This simple measure can increase engagement tenfold.

Original Content: Your content should always be original. Your content should come from your heart, your brain, your knowledge base, and your experience. You can get topic ideas from others in your field, but make sure the content comes from you.

Original Photos: While it is easy to include stock images from free image sites, it is even better to include your own photos and graphic work. Another idea is to take free images and manipulate them with a free photo editor.

Edit Work: The blog content should be sufficiently edited. Nothing says unprofessional like several typographical and grammatical errors. If you need a few refresher courses in grammar, consider using a writing application.

Publishing Your Blog

Even after you have written a post your blog may still be showing a placeholder page.

When you are ready to make your blog public for the first time, just click the “BlueHost” menu at the top left of the menu in your WordPress dashboard then click the blue “Launch” button to remove the placeholder page and launch your blog.

Congratulations! You now know how to start your own blog and publish content!

Step 5: Promote your blog

Creating a well-designed blog and writing great content is just the start. In order to get visitors to your blog you will need spend some time promoting it, especially when you first start.

The strategies below will help get your blog in front of more readers. You don’t need to use every strategy – try out a few and see what works well for you.

Alert Your Inner Circle

The very first people who should become aware of your blog are your inner circle. This includes family, friends, and colleagues within your field. Encourage them to become followers, ask them to mention your new blog, and – most importantly – thank them.

Use Social Media

While you don’t want to overdo it, you still want to create accounts with the “biggies” like Facebook, Twitter, YouTube, Pinterest, and Instagram.  You should post a link to your newest content on your accounts, but you can also post relevant news and links to other sources that your readers may find interesting.  Don’t forget to use hashtags and engage with your followers!

One of my favourite ways to get visitors to a blog or a video marketing agency is to post links on my social accounts, like Facebook and Twitter. This is great, because not only do your friends see the link, but if your friends share the link with their friends it automatically multiplies your visitors. If you have created high-quality content on your blog then social media is a way for your blog to go viral.

Comment on Other Blogs

Find other blogs and social media for videos in your community and engage with them. Using the comment section, introduce yourself and leave engaging and constructive comments. Many will allow you to leave a link to your blog. After creating relationships with prominent bloggers in your community, you will find yourself within their ranks quickly.

Engage with Your Visitors

When your readers leave comments on your posts, always engage with them. Reply to their comments and questions, give them “likes” and affirmations. When it is obvious that an author cares about his/her community and readership, visitors are naturally encouraged to return.

Collaborate with other bloggers

Become enmeshed in your blogging community by collaborating with respected members of your field. Collaborating includes guest posting, promoting each other’s blogs and products, and regularly interacting through comments and social media.

Post Regularly

Post content regularly. Create an editorial calendar and stick to it. A good blogger posts at least once per week to start. If you have long lapses between posts, your followers will drop off and your growth will be severely hampered. It’s not easy to post on a schedule, but it’s something you absolutely must stick to.

Create an Email List

In addition to getting new visitors to your blog, you will also want to make sure your current visitors are coming back. This is where email marketing plays a big role. By collecting the email addresses of your visitors (with their permission of course), you can then notify them when you post new content on your blog. This keeps people coming back to your blog, which not only gives you more readers over time, it also allows you to build a closer relationship with your visitors.

Step 6: Make money from your blog

Once you have put in the effort of creating great blog content and promoting your blog maybe for a video marketing agency, making money from your blog is actually the easy part.

Blogs have the potential to be extremely lucrative, but don’t assume that you’re going to start making money in the first week, or even in the first month. It could take six months to a year to start seeing a steady stream of income. Blogging takes work and dedication, but once you develop a large enough audience, there are several methods you can employ to monetize your blog.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.

6 Benefits Of Blogging On LinkedIn

Posted May 20, 2022 No Comments

1. Ready-made traffic

blogging videographer

Got your own blog? Good. You will know that attracting readers can be tricky (even for professional videographers and bloggers) , especially in the early days. With LinkedIn you are part of a hive that’s 467 million professionals strong. There are people who want to read your content, and plenty of them. LinkedIn helps you reach them – and that starts with your carefully nurtured network of connections.

2. Boost your exposure (beyond LinkedIn)

Of course, LinkedIn allows your readers to share your content across their other social media channels. You could pick up traffic from Twitter, Facebook and all the rest – even if you don’t actively use those platforms yourself. Easy win.

Good posts with eye-catching headlines and a logical structure can earn your company tens of thousands of views. A post by the CEO of investment company adventur.es is a good example of just what blogging on LinkedIn can do for your brand.

3. Get ranked in Google fast

LinkedIn holds phenomenal clout with the search engines. Publish your content and Google will pick it up pronto. That’s excellent news if you’re writing a piece in response to the latest big story in your industry. When the value of your content lies in its timeliness, LinkedIn will help you maximise the opportunity.

4. Build credibility and gain trust

Links to the latest content you publish on LinkedIn are added to the top of your profile. That shows any visitors checking out your profile that you are engaged, knowledgeable and confident enough to make your opinion heard. Ideal for picking up one or two extra credibility points.

5. Drive traffic to your blog

Just because you’re publishing on LinkedIn doesn’t mean you can’t include links in your content that direct readers to your own website. In fact, why wouldn’t you?

6. Built-in analytics

LinkedIn shows you how many times your content has been viewed, how many shares it’s generated and how many comments readers have felt compelled to leave. That’s useful in any marketer’s book. Especially if you fancy comparing the data with your own blog’s analytics to see which content is working best on each platform.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

social media video production

6 Reasons Why Video Marketing Is Important Than Ever

Posted January 6, 2022 No Comments

It’s well known that content marketing is an effective way to build your brand and reach your target audience. In fact, according to a report by Demand Metric, 83% of marketers say that video is more important than ever. This is reflected by WYZ Owl statistics which show 87% of businesses use video Production as a marketing tool. In this article, we’ll take a look at what Social media video production content marketing is, as well as give you some great video marketing agency ideas.

What is Video Marketing Agency?

video production
What Is Video Marketing Agency?

Video marketing agency is when brands produce Social media video production content to raise their profile online. social media video production is usually published on either YouTube or a social network, although it can also come in the form of webinars, courses, live video, or self-hosted video.

When done well, video can be a powerful way for a brand to spread its message in a way that is easily accessible to a large audience. It works with both B2C and B2B content strategies.

The great thing about video production is that it is becoming easier and easier to do effectively. The number of options marketers have mean there really is something for every business, even those without traditional video recording or editing skills.

Here are five reasons why video content marketing is more important than ever.

Videos are a Great Way to Explain Your Product

video production
Videos Are A Great Way To Explain Product

Video content is a useful tool when it comes to helping potential buyers learn about a product. In fact, according to WYZ Owl, 94% of marketers say using video content has helped increase user understanding of a product or service.

Customers will only buy your product when they understand what it does and how it will help them. It is unsurprising that video content is such a good tool for this as the visual element helps businesses clearly explain how things work.

Check out this video by Dropbox which is a great example of how a video content can be used to effectively explain what a product is all about.

Videos Have a Good Return on Investment

video production
Videos Have A Good Return On Investment

The return on investment you get from your video will depend on several things including how well you have organised your content strategy and the quality of your videos. Nonetheless, 83% of WYZ Owl survey respondents say video gives them a good return on investment.

You may think of social media video production as being expensive and time-consuming to produce. But there is plenty of technology out there which makes it possible to create good video fast and without a large budget.

Not only do most of us have high-quality video recorders in our pockets in the form of smartphones, but software solutions like Video Scribe and Doodly make it easy to create engaging explainer videos at a low cost. Spending less when you produce your videos means it’s easier to get a positive ROI.

You Can Use Video Production in a Variety of Ways

video production
You Can Use Video Production In A Variety Of Ways

Marketers have plenty of options when it comes to how they use social media video production content. This means it’s easy to find a method that fits in with your company’s marketing goals. While YouTube is the obvious place to start when creating videos, here are some of the other options you could use:

People Love Social Media Video Production SEO

video production
People Love Social Media Video Production SEO

Just like technology has made it easy for businesses to record a video, it has also made it incredibly convenient for people to watch video content. There are a ton of stats that illustrate this point. Here are some of the most compelling:

If you aren’t creating video, you risk missing out on one of the most popular ways that people consume content.

Videos are Great for SEO

video production Video
Videos Are Great For SEO

Uploading videos to YouTube that target common search terms can be a good way to get your business on the first page of Google. That’s because Google includes YouTube videos at the top of the page for many search terms.

Here is an example of this in action. When you search for the terms “How to edit videos on iPhone,” Google shows three videos below the featured snippet and the “People also ask” section, but above the regular search results.

In this instance, of the three results, one is for video editing app Filmora. Anyone who clicks on this link will find out how to edit videos on their iPhone using the Filmora app.

As well as potential exposure on Google, videos will also appear when people search for things on YouTube. This is significant as in 2017, Moz and Jump shot found YouTube had the third highest share of the U.S. search market, after only Google.com and Google Images.

Wrapping Up

Video is a great way for marketers to reach people. It is easier than ever before for businesses to create and share high-quality social media video production content. If you don’t already have video as part of your content strategy, then perhaps you should think about experimenting with a couple of projects.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.

video production

Christmas Ad Video Marketing Production Round Up 2021

Posted January 6, 2022 No Comments

With the current global supply chain problems coupled with fuel and driver shortages, some retailers are opting to drop their festive corporate video production earlier than they might have done in the past. For others, an early kick-off was always part of the strategy for Christmas 2021 after last year’s lockdown. Here where you can find the latest festive creative video productions.

Morrisons

Christmas evokes images of a happy Santa working hard in his snowy grotto making wonderful toys to be delivered around the world. Morrisons however wants to highlight some other heroes of the season – farmers.

The TV advert tells a tale of Farmer Christmas who works “all year too” in order to deliver a delicious feast to tables all over the country.

As British farming’s single biggest customer, Morrisons has chosen to hero farmers in it’s video marketing production as a way of thanking them for all the work they do.

Tesco

Tesco’s Christmas video marketing advert celebrates that Christmas is officially back after the disappointment of last year. Proving nothing will get in the way of the nation enjoying the festive season this year.

With the uplifting anthem ‘Don’t Stop Me Now’, the ad opens outside of a Tesco store with a lady determined not to let anything stop her from Christmas dinner with her family.

Sainsbuary’s

In 2021 Sainsbury’s holiday corporate video production is encouraging us all to make it ‘A Christmas to Savour.’ The video marketing production features some instantly recognizable voices.

As the video commences, we hear the soulful sound of the Etta James classic hit At Last while the camera pans around a bustling room showcasing a whirlwind of merriment and activities.

SuperValu

With the festive season in full swing, Irish supermarket chain SuperValu has launched a new Christmas campaign via TBWA\Dublin, that’s sure to deliver the warm and fuzzy feels.

The ‘Share the Magic’ campaign has debuted a heart-warming 90-second TVC that explores themes of recovery and optimism after a difficult few years.

‘Share the Magic’ tells the story of a girl called Aoife, who wakes up one morning to a strange noise. Accompanied by her parents, she hurries outside to find an injured wild deer in her back garden. For Aoife though, this is no ordinary deer, and she quickly makes it her mission to help her new friend get back to its feet.

Aldi

This year ALDI Australia’s Christmas video marketing production campaign via BMF is encouraging people to go big this year.

2021 has been a tough year, again. we have all been have been separated from families, again. In lockdowns, again. Waiting for the “new normal”, again. Turns out, 2021 wasn’t what we all wished for at all. But we are back, coming out from hibernation, just in time for Christmas hopefully.

ALDI wants everyone to have the Christmas they deserve. A completely overcooked Christmas. From birds inside birds, to ridiculously low-priced French Champagne and award-winning joints, ALDI corporate video production is proving that you simply can’t over do Christmas this year, and deserve it at the best possible prices.

Apple

This year Apple is making it’s holiday corporate video production cinematic, through shot entirely on the new iPhone 13 Pro via TBWA\Media Arts Lab.

Set to the tune of “You and I” by Valerie June, the story follows a little girl who tries to preserve the magic of the holidays all year. Then when her snowman begins to melt outside at the change of season, she stores him in her family’s freezer to protect him from the changing weather, while checking on him through the year. When winter finally comes around again, her family helps bring the snowman outside. Just as they plant him in front of their home, a kid on a bike accidentally pulverizes the poor snowman to powder. When we think all is lost, her family rallies around her to scoop up the pieces and rebuild him, keeping the holiday spirit alive.

Amazon

The video marketing production Amazon has this Christmas, kick starts with the angelic voice of Adele. Helping to promote the kindness of strangers amid the annual consumer frenzy.

Amazons global campaign shares a story of a young woman forming a new friendship with her neighbour. Attempting to resume a normal life following recent struggles.

Valuing kindness over any material gift. The video production highlights how it is the people around us who make Christmas truly special.

Myer

Myer has launched a unique and energetic campaign translating “vague” and “confusing” responses to those simple questions of, “what would you like for Christmas?” into a shoppable list of the perfect gifts.

From the most difficult and undoubtedly discerning people who respond with answers like, ‘I’m not really sure, surprise me’ or ‘no pressure, whatever, I’m easy…’, to those who know exactly what they want, Myer is offering the perfect gift for all.

Lidl

Indeed Lidl aired its creative video production, giving customers a glimpse of what a Christmas of the future might look like.

The video production starts in the present day. A family sitting down for a traditional Christmas lunch with all the trimmings, showcasing Lidal’s delicious festive food. Lidl’s corporate video then goes into another scene of the same group at the Christmas table, this time set decades in the future, complete with a cutting edge turkey-carving laser.

The next iteration shows the same family still enjoying Lidl’s festive fare at ‘Lidl’ prices. The festive video marketing production outlines that even when ‘we’re carving turkeys with lasers, we’ll always be Lidl on price’. Demonstrating it’s commitment to quality and value no matter what the future looks like.

TK Maxx

The festive and creative video production TK Maxx have released features a musical performance that is bound to get you right into the Christmas spirit.

The theme “Christmas to the Maxx”, encourages everyone to go big this festive season. While sharing a story of young boy called Laurie giving the performance of the night thanks to a special early gift.

Asda

“Make Christmas spectacular with Asda”. Watch as a family manoeuvre through their big Christmas season moments on ice skates in Asda’s festive spot.

The creative video production was choreographed by Dancing on Ice associate creative director Daniel Whiston.

Disney

Thus market production bears all of the hallmarks of a short by Disney’s Pixar, just like its predecessor “Lola”, “Stepdad” takes viewer’s on a journey of ups and downs. Which is heightened by the realistic animation and lovable characters in this festive video production.

Centred on the power of storytelling to inspire the magic of imagination, created by reading together. “Stepdad” features the return of Lola’s granddaughter, Nicole, and her two children Max and Ella, as new stepdad Mike moves into their family home.

Sports Direct

Jack Grealish, Emma Raducanu and Jessica Ennis-Hill are clearly all featured in Sports Direct festive video marketing production.

The creative video production “Go all out this Christmas” is a high-energy call to action for Britain to get off the sofa. Because “it’s snowing” they all get outside enjoying varies different sports.

Boots

For the creative video production “Bags of Joy” stars Jenna Coleman in the titular role of Joy.

Boots festive marketing production was created by WPP’s specialist, with direction by Academy Award-winning Tom Hooper. Clearly the soundtrack was by Academy Award-winning composer Rachel Portman OBE.

M&S Food

video production
M&S Food Logo

Percy Pig has been put into the spotlight in M&S Food marketing production. Animated and voiced by actor Tom Holland. With a scene akin to Night at the Museum. The film sees Percy Pig accidentally brought to life foar the first time by the Christmas fairy, Dawn French.

Selfridges

video production
Selfridges Logo

Lastly in this blog Selfridges is getting shoppers ready for the ‘Christmas of Dreams’. An enchanted short film.

The festive campaign blends a range of creative references, from Busby Berkeley’s 1930s golden age Hollywood to classic 1950s technicolor film musicals.

Characters in the slightly surreal film were brought to life alongside British actress and singer Jane Horrocks.

The digital campaign is supported by in-store launches in London, Birmingham and Manchester, and on selfridges.com.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.

creative Snaphat videos

Snapchat for Business: The Ultimate Marketing Guide

Posted January 6, 2022 No Comments

Snapchat is still extremely popular among Millennials. So if your goal is to engage a younger demographic, Snapchat can be a potent source of engagement.  

Snapchat was launched in 2011. And of early 2020, Snapchat and still is one of the top 15 most-used social media platforms in the world.

While Facebook, YouTube and Instagram are still seeing significantly more users than Snapchat each month, using Snapchat for business could still be an effective way for your brand to reach a new audience.

That’s because, as of January 2020, 218 million users were active on Snapchat each day. That’s millions of Snaps created, sent, and seen every day.

If you’re already comfortable using Snapchat, it’s time to take it to the next level. Here are essential Snapchat business tips and tricks you should know.

videos for business
The Worlds Most Used Social Media Apps

Benefits of Snapchat for business

First things first: Know that Snapchat might not be the right social media platform for every business.

However, if the following points speak to your brand’s values, it might be right for your brand to use Snapchat for marketing purposes.

Connect with a younger demographic

video marketing agency, kent film production
Connect With A Younger Demographic

If your videos for business wants to connect with people under the age of 35, Snapchat is the right place to be. That’s because 82% of all Snapchat users are 34 years old or younger.

And chances are, you might have some trouble reaching this audience over other platforms. More than one third of Snapchat users can’t be found on Instagram.

Data also shows that Snapchat is an engaging platform for this younger audience. On average, users spend 30 minutes per day using Snapchat.

Get users to interact with your brand

Snapchatters are 60% more likely to make an impulse purchase on this platform.

While users are connecting with friends over Snapchat, they are also likely to discover new businesses. Snapchat’s current design connects friends via the ‘Chat’ button on the left-hand side of the home screen.

It connects users with brands and content creators via the ‘Discover’ icon on the right-hand of the home screen.

For example, in the Discover section Snapchatters can see content made by brands using Snapchat for marketing, like Cosmopolitan magazine and MTV.

And just like other social media platforms, users aren’t only connecting with friends. Snapchat users are spending 35% more time in the Discover section every day.

Stand out and show your brand’s playful side

This app was designed to be casual and fun. It’s about being authentic, not picture-perfect. Snapchat even calls itself the app for #RealFriends.

Many of the features you’ll use are about being lighthearted, creative, and even a little cheeky. For example, Snapchat recently launched new ways for users and brands to express themselves, like with cameos and 3D snaps.

How to set up a Snapchat Business account

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Start your snapchat business account

To effectively use Snapchat for video marketing, you’ll need to create a Snapchat Business account. It doesn’t matter whether you’re using the platform for a large company or whether you’re using Snapchat for your small videos for business — the Business account is needed.

Setting up a Snapchat Business account allows you to do more within the platform. It lets you access more features that will support your marketing strategy.

For example, a few of the features you can access with a Snapchat Business account include:

Here’s a step-by-step breakdown of how to create a Snapchat Business account.

1. Download the app

Find the free app in the App Store (for iOS devices) or in the Google Play Store (for Android devices).

2. Create an account

If your business isn’t on Snapchat yet, start by creating an account.

Enter all the relevant information, including the phone number and birthday, and select a username that reflects your brand.

3. Set up a Business Account

Once you have an account, set up your Snapchat Business account by accessing Ads Manager. You’ll log in using the same username and password that you set up for your regular Snapchat account.

Then, you’ll be directed to a page that looks like this:

Enter your business’s legal name, choose which country you’ll be doing business in and choose your currency. Then, a Business Account is created automatically.

For even more details on how to create a Snapchat Business account, watch this video:

4. Start Snapping and creating campaigns!

You’re ready. Create advertising campaigns to help you reach your target audience and start designing fun, quirky content that fits with your business’s tone.

11 essential Snapchat marketing tips for business

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Snapchat Video Marketing

After mastering the basic, beginner-level skills, incorporate these tips for effective Snapchat marketing.

Let your audience know you’re on Snapchat

If Snapchat is a new addition for your business, the first step is to let your audience know you’re here. And since the platform is significantly different from Facebook, Twitter or Instagram, you’ll need to try some new techniques to get more Snapchat followers.

There are a few different ways to spread the news.

Cross-promote your Snapchat username

If you have gained a loyal following on other social media platforms, let those users know you’re now on Snapchat. Schedule posts in Facebook. Or schedule Tweets that share the news.

Create an “add me” URL

Click on the settings icon in the top right-hand corner when in your videos for business Snapchat account. Then, click on ‘username’ in the dropdown.

This will show you what your unique “add me” URL is for Snapchat. These URLs always follow the same format: snapchat.com/add/yourusername

Create a snapcode

A snapcode is a badge that people can scan using their phone or tablet. Scanning this helps Snapchatters find you easily and quickly. It works much like a QR code.

Snapcodes also let users find your brand’s unique filters, lenses, and content.

To create a snapcode:

In the same spot, you’ll also see that you can create other snapcodes and connect with other users via their snapcodes.

For example, taking a photo of Teen Vogue’s Snapcode will direct a user to their Snapchat content. The snapcode will collect under ‘scan history’ or ‘scan from camera roll’ in your snapcode settings.

Add the Snapcode or URL to your marketing materials

This could include your website, your email signature, your newsletter, and more.

Know that a snapcode doesn’t have to be viewed on a screen to work. You can add your business’s snapcode to video marketing merchandise as well.

Have an effective marketing strategy in place

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Marketing Strategy

Snapchat might not be a fit for every brand. As mentioned earlier, Snapchat is used mostly by individuals under the age of 35 and is known for being a playful platform.

But if that sounds right for your brand, have a clear social media strategy in place before creating your account.

Know who your audience is and track Snapchat metrics

Use Snapchat Insights, the built-in analytics tool, to see who is viewing your content, understand what content is performing well, and drive a Snapchat strategy that works.

You’ll be able to track important metrics that will help your Snapchat business strategy, like:

If you’re looking for detailed analytics information, here we show you other, third-party analytics tools that might be handy to use, as well as specific metrics that are useful to track.

Note: Even with a Snapchat Business account, you might not have access to Snapchat Insights. Currently, it’s only available to accounts with large followings.

Interact with other users on Snapchat

On Instagram, Twitter, or Facebook, brands’ content is mixed in with posts from users’ friends and family. This isn’t the case on Snapchat. Here, content from friends and content from brands or content creators is separated.

Because of this split screen design, you’ll need to engage to maintain a presence. Engage on the platform by:

Use Snapchat’s many features to create engaging content

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Snapchat feature

Snaps are designed to disappear, but there is a lot you can do to elevate a simple image or videos for business to make it engaging.

To help your content stand out from other brands’ content in Snapchat’s Discover section, make use of the following features:

(Find details on sponsored filters and lenses below.)

For example, publishers like National Geographic create Stories by compiling Snaps to share information like one of their articles would. Their Stories also encourage Snapchatters to click through to the website to read more once the Story is complete.

We’ve compiled detailed instructions on how to do some of the above features, as well as some other Snapchat hacks.

Make the most of sponsored AR lenses

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Snapchat Lenses

Snapchat’s artificial reality (AR) lenses change the way users experience the world. Simply, they superimpose digital effects, animations or graphics on top of a real-life image.

Plus, Snapchatters can interact with the superimposed image — the AR effects move as your real-life image moves.

Considering 75% of Snapchat users engage with AR every day, creating a sponsored lens that reflects your brand can be an effective way of using Snapchat for video marketing.

AR lenses are made using the free software Lens Studio. In fact, 20% of Snaps use a lens created by brands or other content creators in Lens Studio.

By creating your own AR lens, you’ll reach Snapchatters looking for new, fun lenses to play with and interact with. This also boosts recognition of your brand.

For example, for the 2020 Super Bowl, brands like Mountain Dew, Doritos and Pepsi created sponsored AR lens for Snapchat. These lenses were extensions of their TV ads that played during the Super Bowl, created to reach a wider audience.

Design a sponsored geofilter

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Snapchat Geofilter

Geofilters are a simple overlay for a Snap. They are available to users within a specific area and for a specific amount of time.

A filter could include the addition of an emoji or a designed sticker, include location information or change the colour of a Snap.

As well as using filters that already exist on the platform, you can create a filter specific to your business.

To create a branded filter:

  1. Log in to Snapchat’s Create Your Own.
  2. Create the filter. Maybe you add your business’s logo, text detailing a special product launch or event, or other elements.
  3. Upload the final design.
  4. Choose how long you want your filter to be available. Select a start date and an end date.
  5. Choose a location that your filter will be available in. Snapchatters will only be able to use the custom filter if they are within the area you’ve set. This is called a geofence.
  6. Submit the request to Snapchat. The cost will vary depending on how long the filter is available for and how large the geofence is.
  7. Typically, filters are approved within three hours.

Stay up-to-date with the newest features

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New Snapcht Features

Snapchat has introduced several new features recently. They’re creative and quirky. And might not all be a fit for your video for business social media strategy.

Snapchat Cameos

In December, Snapchat launched Cameos. This feature takes the account user’s face and pastes it onto numerous animations and graphics.

Snaps in 3D

Back in September, Snapchat introduced its 3D camera mode feature for select users. This feature makes your Snap come alive by giving it that additional dimension. When users wiggle their phone, they experience that 3D effect.

This could be a useful feature for brands showing off new products or to show more sides to a product than a traditional photo can.

Bitmoji TV

This new feature launched this February. Simply, this is an animated show — but it stars Snapchatters’ avatars. This feature is completely unique to this social media platform.

Make it easy for users to contact your business

Also this February, Snapchat launched its Swipe Up to Call and Swipe Up to Text features.

This new feature might be the most obvious one for brands to adopt. Now, as well as being able to swipe up to visit a business’s website or download an app, Snapchatters can also swipe up to call or text the business from their mobile device.

Considering users are 60% more likely to make an impulse purchase on this platform, this is another way to prompt Snapchatters’ buying decisions.

For now, this feature is only available in the USA and the Middle East.

Advertise on Snapchat using its various ad formats

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Snapchat And Its Various Formats

To make the most of using Snapchat for business, you might want to plan to incorporate its various advertising formats into your strategy.

The numerous ad formats available include:

Dynamic ads are the newest ad format from Snapchat. They launched in October 2019.

As well as raising awareness of your brand and its products, investing in these different ad formats can drive users to your website and encourage purchases.

For example, Buzzfeed uses the ‘Shop’ feature, which directs Snapchatters to its product catalogue.

Target ads to a specific audience

With a Snapchat Business account, you can set specific filters so your ads will reach specific audiences.

This can help you reach Snapchatters who are already interacting with your brand. But it can also help you reach a new audience.

For example, you can target your Snapchat ads to a lookalike audience. That means Snapchat helps you reach people who might be interested in your brand because of their similarity to other Snapchatters who are already interacting with your brand.

You can also target ads by the age of the user, by their specific interests, or by their previous interactions as a customer of yours.

Now that you know some of the benefits of Snapchat for businesses, how to get your Snapchat Business Account set up, the features your business can incorporate on Snapchat, and how to leverage Snapchat ads, it’s time to make the most of this platform for marketing your video for business.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

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