Posts Tagged‘video marketing kent’

Video Marketing Trends for 2024: What You Need to Know

Posted January 4, 2024 No Comments

Video content accounts for 80% of all the video marketing material we see online today. Focusing on marketing videos for business in 2024 is a great move for marketers.

2023 has been a great year for marketers who created more video content for businesses.

Times are changing, and the video marketing sphere will witness a lot of advancements in the coming years. Particularly due to the rise of the famous TikTok reels, and the latest technologies like AR, VR, and AI.

Easy accessibility and ease of targeting prospective clients make video marketing unique and a go-to marketing strategy in 2024.

Importance of Video Marketing

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video content
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marketing videos for business

Customers love video content. That’s just one part of the story. On the other side, video marketing helps businesses with brand discovery, brand awareness, and brand engagement. It improves the overall engagement rates of the brands, particularly in the B2B sphere.

If this doesn’t convince you enough, let’s look at the statistics on how video content has revolutionized the way brands leverage and people consume video content.

But first, let’s look into the statistics.

The following statistics are sourced from Wyzowl :

In 2023, 91% of businesses use video marketing and, this is the highest number of businesses endorsing it as a significant marketing tool since its rise in 2016.

96% of marketers believe that video marketing helps them understand their audience better which makes video one of the significant marketing tools.

95% of marketers believe that video marketing has helped them improve brand awareness and make the brand more discoverable.

Video content contributes to the overall search engine optimization. 91% of marketers claim that it has helped them to improve web traffic. 87% of marketers say that video content improves dwell time

Video marketing strengthens lead generation across businesses. 90% of marketers say it has helped them to generate leads.

Video marketing engages customers at a personalized level, thus encouraging them to buy products. 87% of marketers say that video content plays a crucial role in generating sales.

Video marketing like demo videos, and Q&A sessions results in 53% reduced support queries. It minimizes the overall operational costs.

92% of marketers claim it has given them great support and a great return on investment.

Video Marketing 

Since video marketing is an outbound strategy, it comes with a lot of challenges. It includes creating awareness, getting attention, and ensuring personalized messaging to make sure your sales and marketing strategies are aligned.

If done correctly, video marketing is an effective account-based strategy — meaning you can leverage it to create campaigns to target your customers through a personalized approach.

Whether it’s just traditional video marketing or the most viral reels, video marketing is helping businesses to achieve their goals seamlessly.

96% of marketers actively work on creating unique videos every year. Marketers and brands create videos to keep the audience engaged on social media, email campaigns, websites, etc.

Video is a go-to marketing tool in 2024 for businesses and marketers whether they want to,

Statistics show that people watch at least 17 hours of video content weekly.

Video content is a great start to help your audience understand the product/service. 96% of the consumers say that they watch videos to understand any product during their awareness stage.

The video acts as a great tool to assist your customer in educating and informing throughout the buying journey. It helps them get answers to most of the queries.

People share video content 1200% more than other content on social media, both text and images combined. The engagement rates of video content are higher than all other content types.

Marketers need to monitor engagement rates closely to get a clear idea of what your target loves the most, and what needs to be done to improve the overall engagement rates.

As a result, marketers will be able to create videos that succeed at creating an emotional connection with the brand.

Video content is one of the most shareable content types on the internet. 51% of people reveal that they love to share videos with their friends and family.

The better the quality of your video content, the better the engagement rate is. Create a great hook to engage your customers from the start. Identify the drop rates to adjust accordingly.

YouTube Videos

YouTube continues to be the most trusted video marketing platform in 2024. It is a great place to have professional, and educational videos that are in-depth, authentic, and reliable.

90% of video marketers trust YouTube for its authenticity. Some video types on YouTube include,

Live Streaming

23.7% of people watch live streams on social media on their phones. Real-time broadcasting of video content has helped marketers to achieve business goals more than ever before. They can use it to host events, promote products, and increase customer engagement rates.

Live-streaming helps retail marketers connect with the audience at a personal level and share expertise and insights about the products. The share of live-streaming in global marketing is going to get bigger with a great share of live-streaming in China.

Amazon Live Demo Videos

Live streams are creating a huge impact on e-commerce. Amazon live videos are a great way to engage customers with live demos to make their buying journey seamless.

It’s a wonderful opportunity for makeup and beauty businesses where customers are interested in how the specific product works before making a buying decision.

The goal of Amazon’s live demo videos is to entertain the audience and inspire them to take action. Brand influencers create content and use the power of storytelling to generate sales.

They use the personalized video creation format to highlight the products and give the audience a real firsthand experience. The brand influencers build their community and bring exciting new products that customers won’t resist.

Based on your product type, the goal could be to inform and educate your audience. Marketers can give a demo of how to operate an LG washing machine in real-time.

It can also have a Q&A session, where viewers can leave their queries in the comment section and can get answers to the questions live.

Amazon Live Shoppable Video by Delfina

Below is a great example of an Amazon Live Shoppable Video by Delfina. The content creator provides a live demo of a hairstyling product for frizz-free hair. This makes it easier for the audience to know how the product works, and what results they can expect.

Social Media Shoppable Reels & Videos

First introduced by TikTok, reels are now endorsed by all social media platforms including Instagram, and Facebook. Reels are your go-to marketing tools, if your target audience is Generation Z. They are just TikTok lovers!

Customers love reels for two major reasons, first, they need to be more interactive, and second, they need less effort to consume the content.

One of the significant features that we like the most is, ‘Inclusion.’ Live captions throughout the videos, and reels cater to the diverse group with hearing disabilities and ensure inclusion.

Shoppable Videos

Shoppable videos on TikTok, Instagram & Facebook give the viewers an immersive experience. The displayed link on the video directs the user to the product catalog or the specific product.

The videos are normally short and often have a short ‘call to action.’ As a result, a customer can make a buying decision in just a few steps.

User Generated Video Content

Just like user-generated content like posts, testimonials, and reviews, user-generated video content has been popular recently. It strengthens your brand credibility, brand awareness, and authenticity. It acts as a word of mouth and can greatly convince potential leads.

Since user-generated videos are created by a variety of customer bases, they are diverse, creative, and have unique perspectives.

A great way to leverage video UGC is to share them on all social media platforms, place them on the website, and include them in your email campaigns.

Encourage your customers to generate video content. It strengthens brand loyalty, and they can become brand ambassadors. This also results in improved lifetime value of a customer.

GoPro Video Challenge

GoPro recognizes and appreciates its loyal customers for documenting their thrilling journeys using its video gear. This contributes to the overall marketing strategy of GoPro.

The brand leverages user-generated videos and images to sustain YouTube channel and other social media platforms.

The best video gets featured on their website and other marketing channels. To participate, all you need to do is shoot, and submit the content and the best one wins the award. GoPro’s #goprosnow contest had around 80K entries on Instagram.

Podcasts

Podcasts are a great way to build industry authority. Marketers can interview industry leaders to discuss the latest trends, innovations, and business news.

The number of active listeners increases every year, and there are 464.7 million active podcast listeners today. This makes podcasts one of the sought-after video marketing strategies.

Podcasts are great because people can either watch them or just listen to them when driving or working out at the gym. It gives them the freedom to consume the content in any format.

AR/VR/AI Videos

Augmented Reality and Virtual Reality have been popular for a while. These technologies are finding a way to be included in mainstream video marketing trends.

They are a great way to provide an immersive experience, enhanced storytelling, and interactive product demonstrations.

With a great blend of real and virtual world, the goal is to give customers a great experience from the comfort of their home. Customers can get a better understanding of product features, benefits, and functionality, providing an authentic, real, and memorable experience.

Factors that Affect the Success of Video Marketing Engagement Rate

Marketers need to consider a few factors to ensure the success of video marketing.

Length of Video

Your video content could be under thirty seconds or a few hours long. The length of your video content varies based on your various factors, including;

Quality

Embrace quality over quantity. With so much availability of top-notch video content, nobody will click through a poor-quality video.

Pay attention to the video resolution, sound quality, and image quality that you use. Furthermore, you can outsource video editing or video recording to professionals for better results.

Relevancy

Your video marketing efforts should be relevant and timely. Use your video marketing efforts to inform, engage, and convert your leads as per their requirement at specific stages of the sales funnel.

For example:

An educational video is a great fit for someone who is at the awareness stage. If a potential prospect is searching through your website, and he signs up for your newsletter you can send him a video to educate him about your product/service.

A product demo video is great for someone who has just signed up for the trial version of your product.

A promotional video for people who are existing customers to keep them engaged with your brand.

A personalized video for cart abandonment. Because for ecommerce businesses, cart abandonment could be a potential-missed opportunity. It’s great to leverage this opportunity by creating a personalized video and sending it through email.

Conclusion

With the blend of creativity, innovation, and ease of targeting, video marketing is going to significantly impact businesses in the coming years. It’s a fast-growing marketing tool that ensures great customer engagement, better lead generation, and more revenue.

Keep the latest video marketing trends in mind to make informed decisions and make the most of the video marketing efforts.

About Our Video Marketing Agency

is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

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20 Simple Ways To Easily Share Video Files Online

Posted August 9, 2023 No Comments

Online video sharing isn’t as difficult as it used to be a few years back. And that’s because creatives and content creators now have tools they can leverage to share video files online.

Still, many are stuck sitting in front of their screens, waiting for the attachment to upload emails. But it doesn’t have to be that way.

So if you’re looking for the best way to send a video to someone, you’ve just hit the jackpot.

We will be exploring 20 different but straightforward ways to share video files online. Say goodbye to long waiting hours and outdated tools – the video-sharing future is here, and it’s fantastic!

Who are these easy video sharing app and tools for?

Before we dive into the list of tools you can use, here’s a necessary clarification.

We understand that every individual, brand, or agency has different requirements. You might be looking to share videos with your friends or perhaps send movies online free to your family or colleague. It’s also possible that you want to share videos with clients or build your database on social media.

In any case, these tools are well-equipped to cater to your unique needs. In fact, we will be discussing and exploring what each tool offers. From features and benefits to even the storage space, we will break down all significant aspects so you can make the best choice for your business or yourself.

Time to stop searching for how to share videos on the internet. Let’s look at the 18 tools that will help you amp up your productivity if you’re a business owner or freelancer. Simultaneously, make life easier for you by straightforward video sharing with friends without hours of waiting, glitches, and re-uploading.

1. GoVisually

Sharing and reviewing video files online used to be a mess. You’d likely get stuck in the loop of endless revisions and chaotic email threads. But no more, because with the #1 video sharing and proofing platform online, you can share video files all around, everywhere from anywhere.

GoVisually delivers video faster by capturing feedback and approvals on video content. The best part? You can invite as many people to review and comment on your work as you want.

You can share video files online in 3 simple ways:

  1. Upload your video assets.
  2. Invite reviewers and get your video files approved.
  3. Deliver the final video and share it with your people.

Key Features

Pricing

The subscription is set at $20 per month for freelancers or solo players, billed annually. However, for bigger teams, it starts at $10/user per month.

2. Google Drive

We all use emails for work collaboration. In fact, their use has just increased with the revival of remote work culture. And most of us rely on Gmail to get our daily emails back and forth.

Google Drive is associated with Gmail. However, you don’t have to use the mail account to have drive storage. In fact, it has more than 800 million users, making it a much needed and useful system for sharing videos online.

Key Features

Pricing

You can also purchase more storage space that starts from 100GB for $1.99.

However, there are other paid versions for Google Drive too. For instance, the Google Workspace is more commonly used for business enterprises and big companies. If you happen to be one, your pricing plan will start at $6/user per month. The cloud storage for each user will be up to 30GB.

Moreover, if you want even more storage space for your team, you can go up to $299.99 per month subscription for 30TB. But we’d suggest you do that only if you’re a big enterprise with endless video sharing or storage needs.

3. YouTube

video production videographers

If there’s one video sharing site in the world that has taken everyone by the storm, it has to be YouTube. It s one of the most popular and widely used platforms for video sharing.

In fact, it has also given birth and rise to actual career options like becoming a YouTuber or Content Creator. So in a way, it’s a two-way street to be happy; video sharing and viewing videos online for educational and entertainment purposes.

Key Features

4. Vimeo

If you’re looking for a video player or video sharing site with no Ads, Vimeo would be a great choice. The best part? You can even use it on your mobile.

The platform is very much like YouTube. You can even run commercial videos or create video content for other people to view and enjoy. However, it is more widely used by professional video creators and editors to showcase their portfolio.

It would help if you kept in mind that you’ll have to pay a fee to host your videos because the platform doesn’t run any Ads.

Key Features

Pricing

If you’re using the free basic account, you will receive up to 500MB per week as storage space. This makes it up to 5GB of storage space per month. However, if you’re a professional video creator or a video production company and media house with more storage needs, you should opt for paid plans.

The paid plans vary as per your requirements. But they start at $7 per month and can go up to $75 per month.

5. VideoSprout

Looking for a clean interface to share videos online with your friends? Video Sprout has got you covered! The only drawback is that while it’s a great platform for small files, it may not be an ideal choice to share big video files.

Key Features

Pricing

The free account offers 100MB of storage space and gets you up to 500 views a month.

6. Dropbox

If you’ve ever had to send big video files to your friends, you’d probably know about Dropbox. However, the best part about Dropbox is that it isn’t only for video file storage. It’s a basic file storage cloud service where you can keep your data.

Source: Dropbox

Key Features

Pricing

The software is free to use for all. However, the free storage is only up to 2GB or can be increased if you invite other people to join.

The paid tier is also available for all customers using Dropbox for video file sharing. But that depends on your use case. Dropbox offers different storage and pricing structures for family use, freelancer use, professional and enterprise use.

The professional package starts at 2,000 GB for $11.99 per month.

7. WeTransfer

If you’re a professional editor or filmmaker, you should probably start using WeTransfer. Not only it allows you to send large video files of up to 2GB, but it’s also a completely free way to share videos online.

Sending big files to your friends and clients had never been easier. We Transfer allows you to do it quickly, easily, and seamlessly with just a shared link. However, We Transfer is more suitable for one-off video sharing.

Key Features

Pricing

Everyone can use We Transfer for free by simply going to the portal. You upload your video file, get the sharing link, and tada! All done.

However, we’d advise you to sign-up for the service before you start using it. That’s because if you don’t sign-up, your media won’t be encrypted or password protected. The paid plan starts from $12 per month or $120 if you opt for the annual subscription.

So make sure that you protect your privacy as well while sharing videos online.

8. One Drive

For those of you who use Microsoft for emails and collaboration, you’d probably be aware of one drive. It is a video-sharing platform that is integrated with the Microsoft ecosystem, just like Google Drive.

Key Features

Pricing

The basic storage space is free for all to use. However, if you need more storage space to save and share more videos, you can upgrade your plan. It starts from $1.99 per month for 100GB and $3.99 per month for 200GB.

9. Transfer Now

TransferNow is another platform that makes your video sharing experience easier. With cutting-edge algorithms, the software allows a quick and secure method for you to transfer your files.

Whether it is high-quality photos or long videos, TransferNow enables you to seamlessly share videos with your friends, co-workers, and family.

Key Features

Pricing

With TransferNow, there is a little for everyone! The platform offers three distinct plans that will cater to everyone – from people who don’t want to spend too much on a video sharing platform to the ones who want to invest in a reliable tool. 

10. Jumpshare

Up next on our list is Jumpshare. Jumpshare is another platform that will allow you to share your work in less time and with less hassle.

At Jumpshare, your work will become shareable through the use of shareable links. Essentially, the software combines everything from screenshot capture to video recording to actual file-sharing! It is incredibly convenient, which is why more than 1 million people use Jumpshare to make their digital tasks easier.

Key Features

Pricing

Jumpshare offers you three plans to choose from. So, regardless of who you are, if you are someone who is looking for the best way to send a video to someone, Jumpshare is the option to look into. Moreover, you have the option to either be billed monthly or annually (you save 17% if you choose to be billed annually!). 

The three plans are:

Basic: $0

Plus: $8.5 per month

Business: $12.50 per user per month. For more information on what each of these plans includes (hint: it’s quite a lot!), visit this page.

11. Facebook

Facebook, quite truly, needs no introduction whatsoever! It is a staple social-media platform and is a huge part of all of our lives. However, did you know that it is one of the best video-sharing platforms as well? Yes, that’s right! You don’t have to go to the ends of the Earth to find a solution to “how to share video files easily” – you can find that in Facebook itself. 

Facebook allows us to share videos of almost any length with our friends, family, and colleagues. No matter your video’s nature, you can easily upload it on Facebook and share it with your desired audience.

Key Features

Pricing

Facebook is free to use, which is and probably has always been the best thing about it. If you’re opting for marketing or advertising through video on Facebook, then there will be charges depending on your campaign – but otherwise, the platform, like always, is free to use for everyone. 

12. Instagram

Quite similarly to Facebook, Instagram is also a major part of our day to day interactions. It allows us to stay connected with each other. However, have you noticed that Instagram also allows us to share video content with literally no hassle involved?

Whether it’s an IGTV video, Reels, or a video on your story -Instagram makes it possible for you to share your content with just a click. 

Key Features

Pricing

Of course, Instagram is free to use! The only time you have to pay is if you choose to sponsor your post as an ad, and the cost of that will vary, but other than that, there is money involved in sharing your content. 

13. iCloud

iCloud is Apple’s file storage and syncing service. It is mainly linked to Apple devices, but you can access it on a web browser as well. It allows you to automatically sync all your files on all your devices, including iOS devices, Macs, and Windows Pcs.

However, the service does not extend to Android and may not be your ultimate solution to sharing videos on the Internet.

Key Features

Pricing

The starting point for iCloud is free 5GB worth of space. However, if you aren’t using an Apple device, then you only get 1GB free. With the paid accounts, the pricing plan starts at 99 cents per month and allows you to access 50GB. Then, for $2.99, you get 200GB, whereas, for $9.99, you get a whopping 2TB!

14. Box

Remote work has been on the rise since the pandemic. If you happen to be a video production company or media house operating remotely and need a video sharing platform, Box might be the ideal choice for you.

The layout is simple, and easy to share video files online. In fact, you can even use it for personal use or storage purposes.

Key Features

Pricing

You can start it free with a 10GB storage space or upgrade it to 100GB storage for $11.50 per month.

However, if you’re looking for a business plan, best check out Box’s pricing structure. They have several usage and storage plans starting from $5/user per month and going up to $35/user per month. So pick the one that best matches your needs and company requirements.

15. MEGA

Mega is one of the newest but hottest video file sharing hosting service by a New-Zealand based company. It offers a wide range of pricing structures for everyone – freelancers, startups, and even big enterprises.

Key Features

Pricing

MEGA offers quite a great variety of pricing packages. They have several categories for individuals as well as businesses. You can check out their detailed pricing structure to get yourself acquainted with the best plan for online video sharing.

16. SugarSync

We bet you haven’t heard of a cooler name for a video sharing platform. And it’s not just the name, the video-sharing platform, SugarSync, is great for syncing and integrating. It is a cloud storage platform that can easily be synced with any folder on your computer.

Key Features

Pricing

You can start with a 30-day free trial. If you still like the software at the end of the free trial, you’ll have to sign-up for more storage space.

The most basic plan includes 100GB storage space for $7.49 per month. However, if you want to use it for your professional team, you should probably get the business package for 3 users, priced at $55 per month.

17. Yandex Disk

Yandex Disk is yet another video sharing and storage platform. It’s a cloud-based service that operates well on mobile devices too.

Key Features

Pricing

The free version for the software has up to 10GB of storage space. However, if you want more space, you can sign up for the paid version that offers 1TB storage space for $10 per month.

18. Media Fire

MediaFire is an effortless and straightforward file hosting and cloud storage service. The specialty it has to offer is that it can share pretty big files (20GB worth of storage). Moreover, it allows you to have 10GB worth of free storage. 

Key Features

Pricing

The three plans offered by MediaShare are:

Basic: It is free and offers up to 10GB of storage space.

Pro: Offers 1TB storage space starting from $3.75 per month.

Business: Storage space up to 100TB with $40 per month.

19. TikTok

TikTok, the app that has literally taken the world by storm, is another platform that makes video – sharing as easy as you can imagine. It has over 800 million monthly active users that make video content using the app and then share it with their respective audiences. Quite frankly, TikTok has become the best way to send a video to someone!

The bite-sized videos that TikTok allows you to have become a phenomenon that nobody can keep away from. It’s mainly because it takes user experience and convenience to the next levels. 

Key Features

Pricing

TikTok is completely free to download and use, and hence is the fool-proof way of sharing video files online, free of cost! 

20. TransferXL

TransferXL is another platform that specializes in the seamless sharing of bigger video files. It gives you the daily limit of 10 GB in the free version, and for this, there is no sign in required. Moreover, the TransferXL also provides client-side encryption, enabling us to make sure that the sharing process is safer.

Key Features

Pricing

The three plans offered by TransferXL are as follows:

Free with Account offers 5GB storage space.

Pro account starts at $9.99 per month and offers 25GB max transfer.

The enterprise package is charged at $39.99 per month and offers a 100GB max transfer.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

The Fastest Growing Social Media Productions in 2023

Posted May 5, 2023 No Comments

Social Media Usage in 2022 vs. 2023

While 84% of US adults unsurprisingly use social media productions or video production studios, where are they going when they use it? Here are a few fast facts about the top platforms US consumers use in 2023, keeping in mind that this list might be different in other countries.

With that, let’s take a deeper dive into the fastest-growing platforms.

The Fastest Growing Social Media Productions

1. BeReal

BeReal has seen 313% growth in usage from consumers we polled, which was likely fueled by hype. But — as we wonder with all emerging social media platforms — will it last?

The young platform, which gives users one opportunity to post a picture of themselves wherever they are with no filter during a few timeslots — designated by the app each day, went from being used by roughly 0.7% of the population to 2.8%, growing the most of the social platforms we analyzed. But, the real story is how its taken of with Gen Z. Usage from just this age group jumped from 1% to 13% (a whopping 1,200% increase).

BeReal does benefit from being the newest social platform we asked about in these surveys, so it had the most room to grow. On the other hand, with other competitors trying to copy its platform, it risks being another trendy social media platform that gets forgotten or lost in the shuffle.

Due to BeReal’s format, it also might not be the most welcoming channel or community for brands, as people join to see the “real” versions of their friends and aim to use the platform to amplify authenticity and human connection. 

2. LinkedIn

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Between May and January LinkedIn grew 20% amongst consumers we surveyed, boosted by Boomers. However, the platform is starting to see declines with other age groups.

While LinkedIn usage declined mildly for every other generation, LinkedIn usage among Boomers grew from 11% to 20%, an 85% increase.

All-in-all, we’re not too worried about the slight declines as LinkedIn continues to be a mix of social media and utility that job hunters and recruiters will need, and use to buffer their portfolios, for years to come.

So, if you’re a marketer who leverages the platform, while it’s important to keep demographic shifts in mind — you likely don’t need to pivot your strategy there just yet.

Check out the video below for some tips on how to get started or improve on your current LinkedIn strategy: 

3. TikTok

Despite TikTok’s ongoing regulatory concerns, people who loved the platform back in May seem to be sticking around, while others are beginning to experience the channel for the very first time.

Between May and January, TikTok usage among our surveyed consumers grew by 16%. Usage also grew across all generations — especially with Boomers.

When looking at the generational increase, the number of Boomers who’d used TikTok grew by 164%, showing again that they’re catching on to many viral Gen Z trends and apps.

From our research, we estimate that one in three American adults now use TikTok.

If you aren’t on TikTok yet, you should keep it on your radar and take some time to consider if the app makes sense for your brand. Just keep in mind that it will require some video-related time and resources, as well as user-research into all the trends going on there, to build a successful strategy.

4. Twitter

Despite fluctuations in leadership, Elon Musk’s controversial takeover, and office-wide changes at the company, Twitter’s social media platform is still holding a strong user base and grew 7% among our consumer audience.

While our sample shows that Twitter pulled in roughly 12% more Gen X users and 27% more boomers, this should be taken with a grain of salt as 9% fewer members of Gen Z survey-takers said they use Twitter in January compared to May.

5. Instagram

It’s no shocker that Instagram is one of the favorites among multiple generations. Between May and January, usage by consumers we surveyed grew 6%. While the channel continues to win over Gen Z and gain attention, it might be losing its Millennial audience. Below are just a few fast facts.

Now that we’ve covered some of the fastest-growing social media platforms, here are the ones slowing down in 2023.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

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Videography Algorithm Updates For Social Platforms

Posted April 7, 2023 No Comments

Are you worried that your marketing content will suffer even worse reach and engagement than it did in 2022? You’re not alone. 80% of social media videography/video marketers say that their top strategy is to increase engagement across all channels.

Don’t fret — In this blog post, we analyze the different algorithms for all the major platforms in 2023 (Facebook, Instagram, Linkedin, Twitter, TikTok, Pinterest and YouTube) and we provide actionable tips on how to get the algorithm to work for you, instead of against you.

We’ll be keeping this article updated all year with news, tips, and tricks to help you master organic reach in 2023 and beyond.

Paid social media traffic is critical for many businesses and brands, but organic traffic is the white whale: it’s free, fosters loyalty, and builds community. Since you spend so much time on your content, you want as much free reach as you can get.

What are social media algorithms?

A social media algorithm is an automated calculation that decides which social media posts make it to the top of your feed and which don’t. In that sense, the social media algorithm actually makes sure you only see posts that would interest you at the top of your page.

Overall, the top factors in most social media algorithms in 2023 are:

Let’s dive into the social media algorithms of 2023!

1. Facebook Algorithm

With 2.5 billion active monthly users, Facebook is still the top social media platform in terms of users. However, this social media giant takes a lot of heat from businesses because of how difficult it is to get organic reach with a business page (versus a regular user profile).

Let’s look at how business-related content can make it into users’ organic social media feeds without utilizing a business page to post content.

Posts by users’ friends in groups show up far more often in the newsfeed than ever before. You can build up friendships and a following to discuss business, right from your personal account.

How the Facebook algorithm works

Here are some of the defining factors of this social media algorithm:

Updates for 2022 & 2023

The most significant updates for 2022 & 2023:

Tips for winning on Facebook in 2023

Here are some ways to get the Facebook algorithm on your side in 2023 (aside from running paid ads).

2. Instagram Algorithm

When it comes to engagement, Instagram is light-years ahead of Facebook. Brands’ content on Instagram gets a 1.6% engagement rate. Let’s take a look at how business owners utilize Instagram.

In these examples, a fitness coach asks her audience for shopping decision advice, and a marketing education site offers a mini-tutorial in a carousel post.

How this social media algorithm works

The Instagram algorithm has the following characteristics:

Updates for 2022 & 2023

While there’s always a concern that Instagram will start to downgrade content from business profiles, there’s still evidence of this being true. In 2023, even more users see content by profiles that they don’t follow (not in the Discover tab but their main feed). To increase your chances of that happening, focus on getting engagement from your core followers.

Instagram has announced on what basis they decide whether they recommend your content or not. The most important points are:

Also, Instagram has enrolled Reels, their very own version of TikTok. Some Instagram accounts have exploded since using this new feature, so it may be worthwhile to invest some time in this type of content.

Tips for winning on Instagram in 2023

How can you master one of the most challenging social media algorithms in 2023? Let’s see:

4. Twitter Algorithm

With 330 million monthly active users and 152 million daily active users, you can’t completely ignore Twitter. Twitter is still vital in the B2B space.

If you’re not sure if it’s worth your time, spend some time there — check out competitors, other companies, and popular hashtags — to see if your target audience is active on Twitter and what type of posts tend to perform well in your industry.

Let’s take a look at some example posts that will score well given the social media algorithms in 2023.

Getting retweets is still one of the best ways to increase your reach on Twitter.

Creating highly visual content on Twitter matters now more than ever.

Same goes for Twitter threads. A thread on Twitter is a series of connected Tweets, used to provide additional context and information on a given topic. This is what they look like on Twitter:

How Twitter’s social media algorithm works

Of all the social media algorithms, Twitter factors in recency more than any other. But there are other characteristics too.

Updates for 2022 & 2023

Twitter will continue to prioritize tweets with high engagement and recent tweets, so volume and frequency still matter on this platform.

We’ve also seen higher engagement rates when:

Tips for winning on Twitter in 2023

5. TikTok Algorithm

Let’s start by setting the record straight. TikTok really isn’t about dances anymore (if it ever was). If you provide value, the platform is a goldmine to foster brand awareness.

When it comes to TikTok, hashtags and posting time will not matter. The only thing that matters to the TikTok algorithm are watch time metrics. Essentially, if you want to influence your watch time metrics, it all boils down to how good and qualitative your video is.

Great and engaging videos will garner longer watch time and will therefore end up on people’s ‘For You’ pages. This For You Page is a highly personalized feed unique to each user.

The TikTok algorithm is hyper-skilled in picking up the likes and dislikes of its viewers based on how you interacted with other videos previously. The platform continues to show highly targeted and relatable videos the more time you spend on TikTok.

How TikTok’s social media algorithm works

When you post a video on TikTok, it is first shown to and tested with a few hundred viewers. Do the viewers get bored and scroll to the next video, do they watch your video until the end, or even, watch it multiple times?

After your video performed well in the first round, TikTok will continue to test it with larger audiences. If your video performs well on all or most fronts, it is pushed to the For You page. The following about its algorithm has been revealed by TikTok:

A strong indicator of interest, such as whether a user finishes watching a longer video from beginning to end, would receive greater weight than a weak indicator, such as whether the video’s viewer and creator are both in the same country.

These factors, in this particular order, decide how much your video will be shown:

Tips for winning on TikTok in 2023

7. YouTube Algorithm

While YouTube is still somewhat underutilized in the B2B space, it’s still an important platform. 73% of all adults in the US use YouTube.

The YouTube algorithm is notoriously tricky, and there are several ways that it shows users’ content.

One of the most common ones is after you watch something, you’re shown a related video to that topic or by the same content creator.

How this social media algorithm works

YouTube is complicated. And it’s one of those social media algorithms in 2023 that stays complicated too. It has the following features:

Like Pinterest, YouTube also has an algorithm, which means that SEO-optimizing your YouTube content is essential.

Updates for 2022 & 2023

The YouTube algorithm will continue to factor in a user’s likelihood of engaging with your channel and the type of content you post. In 2023, your relationship with your subscribers will be far more critical than your number of subscribers. Make sure that your subscribers understand the theme of your channel and know what to expect from you.

Tips for winning on YouTube in 2023

These were the social media algorithms 2023 updates!

Ready to take your social media management to the next level? With StoryChief you can automate and analyze all your social media accounts, so you can focus on creating great content. We support scheduling to Facebook, Twitter, Linkedin, Instagram (Reels), TikTok, Pinterest and many more.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

10 Social Media Video Production Scheduling Tools

Posted March 6, 2023 No Comments
social media video production

Social media video production is powerful. There are 4.48 billion social media users around the world, and it’s growing rapidly every year. 

This is why it’s very important to prioritize social media platforms in your marketing strategy. Marketing on social media platforms helps you reach a wider audience, increase brand recognition, target ideal customers, improve brand authority, and the list goes on.

However, managing all the social media content consistently could be a daunting task, even if you have a solid plan.

You can’t be active on social media video production all the time. It gets even harder if you are managing multiple social media platforms. Ultimately, you lose your valuable time, energy, and nothing may seem to work as planned.

Luckily, there are online tools available that will help you to schedule social media content ahead of time so that you can do more in less time. In this article, we will share the 10 best free social media scheduling tools that will help get the job done more efficiently than ever before.

Tips before you start:

Everhour integrates seamlessly with the most popular project management apps, such as Asana, Trello, ClickUp, Basecamp (where you probably manage your social media content and publication schedule). This way you can easily track time and watch the progress. 

10 Free Social Media Scheduling Tools

There are several social media management tools available, but not all are free. So, we handpicked 10 completely FREE social media scheduling tools that at least offer a free plan.

You can also find free Facebook post scheduler, free Instagram scheduler, free alternative to Hootsuite, and more.

1. Hootsuite

Hootsuite is the most popular tool for managing social media platforms. 18+ million social media marketers use it, and it has everything you need to manage your team, schedule posts, measure results, plan upcoming campaigns, etc. From freelancers to large businesses, it’s the perfect tool for anyone who wants to grow their social media presence the right way.

Hootsuite comes with five different plans, including a free plan. The free version plan allows you to manage two social media accounts, schedule up to 5 posts at a time, and allow one user. 

You can easily create, schedule, and customize posts for all your connected networks from their beginner-friendly dashboard. Plus, you can connect to more than 20+ different social networks, including Facebook, Twitter, Instagram, Linkedin, and more.

One of the key features of Hootsuite I like is the Engage. Using this option, you can quickly access all the incoming messages across your social networks.

💰 Pricing: Hootsuite offers five different plans. Additionally, they also offer 30 days free trial on professional and team plans.

2. NapoleonCat

NapoleonCat is a complete social media management tool that will help you grow your social media at every step of the way: from content scheduling to comment moderation, analytics, and reporting. 

Although NapoleonCat offers free access for two weeks only, its prices are very competitive. If you manage many accounts and have a limited budget, this option is worth your serious consideration. 

You can add up to 3 users, 10 social media profiles, and schedule up to 30 posts during the free trial. Once you subscribe to one of the plans, you will pay only for as many users and profiles as you use.

NapoleonCat’s Publisher helps with content creation, publishing, and scheduling. You can post content across all major social media platforms: Instagram, Facebook, Twitter, LinkedIn, and – interestingly – Google My Business. 

One great facilitation is that you can share one post across different channels simultaneously and, at the same time, adjust it accordingly to each platform. If you manage multiple locations of your business on Google, you can post to all of them with just one click. 

💰 Pricing:  NapoleonCat offers 2 paid plans – Standard and Pro. You can try both for free for 2 weeks. 

3. Later

Later is the best tool for scheduling and publishing on Instagram. It was founded in 2014 and now powering more than 4 million users globally. 

Initially, it was started as a simple Instagram scheduling tool, but later, they added more platforms like Facebook, Pinterest, and Twitter.

Later offers a free plan that includes one social set (including one Instagram, Pinterest, Facebook, Twitter, Linkedin, and Tiktok account), schedule 30 posts per social profile, and basic analytics. 

They also have tons of pre-made templates, so there’s no need to start from scratch ever again.

Using their hashtag research tool, you can find the right hashtags for your posts; it even provides advanced analytics so you can see how well your posts are doing in terms of engagement.

💰 Pricing: Later offers four different plans, including 14 days free trial.

4. Crowdfire

Crowdfire is a similar app to Hootsuite in many ways. More than 19 million users worldwide use the Crowdfire app to automate their social media activities. It’s packed with features that make everyday life easier and more productive.

The free version of Crowdfire allows you to link three social media accounts, schedule 10 posts per account, and provide you with one day of social analytics data.

With Crowdfire, you can connect up to 25 accounts and schedule posts across all platforms from one place. 

Using their hashtag suggestion feature, you can get the most used and relevant hashtags for your posts quickly and easily. They also have auto-customize content for each platform, so you don’t have to spend time creating multiple posts across different platforms.

Additionally, you can schedule up to 50 posts at once using their bulk upload feature, saving your time and effort. You also get access to up to 30 days of your account’s performance data analytics in just seconds.

💰 Pricing: Crowdfire offers four different plans.

5. SocialOomph

SocialOomph is a social media video production scheduling tool that monitors your activity on different networks and allows you to schedule posts in advance.

It allows you to schedule content for publishing at any given date/time in the time zone of your choice. You can also bulk upload blog posts from your computer with one click.

SocialOompah has all sorts of features, including self-destructing messages so that they will be deleted automatically after a period of time.

They have a free plan which allows you to connect one social profile, access basic posting features, a maximum of three posts per hour, etc. You can also connect SocialOomph with Shopify, Tumblr, WordPress blogs, but it requires upgrading to a higher plan.

The dashboard is quite simple and clean, but adding social accounts is a bit complicated.

💰 Pricing: SocialOomph has four different plans, also offers a 30 day free trial on the Business Suite plan.

6. Tailwindapp

Tailwind is a complete marketing toolkit for Pinterest and Instagram that allows you to manage social media accounts from one platform. However, unlike other tools, it only supports two platforms.

Using this tool, you can schedule posts at the best times, create beautiful pins faster, discover content, monitor conversations, amplify your reach, and measure results.

With Tailwind’s smart scheduling tools, you can schedule hundreds of pins at once in just minutes. As a result, you don’t have to spend hours pinning every day or waste valuable time trying to find new content ideas – they got you covered.

The analytics tool of Tailwind is quite impressive. It shows which of your pins are performing well, as well as followers, top pins, referral traffic, organic activity, comments, and much more.

💰 Pricing: There are four types of plans, including a free version. 

7. Zoho Social

Zoho Social is a powerful social media management tool that helps businesses and agencies manage their social media accounts. It allows you to schedule posts, monitors mentions, create custom dashboards, and more.

Like other tools, Zoho Social offers a free plan that includes one team member, a zShare browser extension, and publishing on seven social channels. And, of course, premium plans come with more advanced features.

Using this tool, you can schedule unlimited posts, track social media activities, create custom reports to analyze your performance, and get notified when someone shares something about your brand on the web. It also comes with an easy-to-use interface and intuitive design that makes managing multiple accounts easier. 

One of the features I like most about the collaboration. It allows you to collaborate with your team seamlessly. You can also assign custom roles to your team members so that they can work on different projects. 

Overall, Zoho Social is a great tool for social media management and a free alternative to Hootsuite.

💰 Pricing: They have four different plans. Also, each of the plans offers a 14-day free trial.

8. Combin

Are you looking for a way to grow your Instagram following? Then look no further than Combin. 

Combin is the perfect tool for anyone who wants to increase their followers and engagement on Instagram. It’s simple, easy-to-use, and can help you quickly gain real followers.

Combin offers two different plans – Growth and Scheduler. The Scheduler tool is completely free to use and includes 15 Instagram accounts management, bulk image uploading, location tagging, user tagging, etc.

You can use Combin to find influencers in your niche or industry so that you can collaborate with them and get more exposure. Or, if you want to promote your account, then this is the perfect tool as well.

Their growth plan includes more powerful features such as it can detect who doesn’t follow you back, check your Instagram audience quality, monitor audience activity, and more.

💰 Pricing: Combin comes at three price tiers.

9. Friendsplus

Friends plus is another free tool for scheduling and automating your social media posts. You can create great content, collect it from all over the web, and then bulk schedule it with their desktop application.

They also have browser extensions that make it easy to share on Facebook, Twitter, Linkedin, or Pinterest right from your browser. And if you’re using a mobile device, they also have applications for iOS and Android so you can manage everything in one place.

The dashboard is very simple and doesn’t include many features as other tools.

💰 Pricing: Friendsplus offers five different plans:

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

Why Mac Users Produce The Best Video Marketing Content

Posted February 27, 2023 No Comments

Macs don’t automatically make people better company video content marketers, but Macs definitely provide a stable environment and access to a wider range of high-quality software. That’s not to say you can’t produce good video marketing content with a Windows machine. However, using a Mac makes it easier, and here’s why:

Mac users have access to better video editing software

Successful video marketing depends on good studio gear and good editing software. When any of these are missing, conversions take a dive. It’s easier to create high-quality videos with a Mac because the software selections are better, and the user interfaces are intuitive.

What constitutes “better” software is somewhat subjective. People prefer what’s familiar, and will perceive familiar software as “better” than software they’ve never used; even when the unfamiliar software has better features. However, from a technical and financial perspective, Mac users have access to better software.

Mac users are told when they’re about to install an app that hasn’t been approved by Apple. The user is forced to use special commands to open the installer, and then must enter their computer’s password to approve the installation. This may not sound like a big deal, but on a Windows machine, users often get into the habit of installing anything and everything they can find when they’re on a hunt for software. This habit puts their machine in danger by way of viruses and malware. Macs are susceptible to viruses, but users are less likely to have a habit of installing random programs.

Mac users have more software options

Windows users don’t have the option of buying Final Cut Pro X for a one-time fee, and are forever tied to Adobe’s subscription plans. Unless they want to splurge for Avid Media Composer – the industry standard. Or, they can scour the internet for random video editing software and spend countless hours trying to find one that works.

Tech equipment is an investment

You can buy a Windows laptop for a couple hundred bucks brand new, but a Macbook Pro will cost you a couple thousand. The former will last about a year; the latter will last a decade or more. Mac users are more focused on quality, rather than saving a few bucks and having to deal with sub-par quality.

Mac users are serious about investing in tech assets, and they don’t take shortcuts, which means they won’t produce shoddy content. That includes social media influencers. In fact, it didn’t take long for Mac users to notice that well-known YouTubers use Mac products.

This phenomenon makes sense. Highly successful people tend to be selective about their tools and are willing to invest more money in their purchases. For instance, successful influencers don’t look for cheap, pre-made music tracks they can manipulate – many of them source original custom tracks from professional session musicians and audio engineers. Most use AirGigs because they want the value of world-class studio talent reflected in their videos. Their final intros and outros might only be five to ten seconds long, but the audio is engaging, inspiring, and match the influencer’s brand.

Mac’s user interface is intuitive

Compared to Windows, Mac’s user interface is far more intuitive. Although, with the release of Windows 10, more people are using Windows machines because the OS works just like the smartphones everyone’s familiar with. Again, it comes back to familiarity. There are plenty of people who use Windows 10 who would switch to Mac if they could afford it. Windows 10 is simply a compromise.

Video marketing is 50% content and 50% delivery

While using a Mac won’t automatically make you a YouTube star, it will give you access to better and more affordable tools. There’s even a full class for Final Cut Pro on YouTube.Regardless of what machine you use, there are eight video marketing blogs you should follow. These blogs include video marketing resources for SEO, editing, creating thumbnails, lead generation, analytics, and marketing strategies. How you deliver your content is of equal importance to what content you deliver. The video marketing blogs in the article linked above will help.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

video production marketing content video marketers video content videography

How Can Personal Vows Impact Your Wedding Video?

Posted February 4, 2023 No Comments

Personal wedding vows are a pledge of life, soul, and faith in the other person that defines a life commitment like nothing else. Because the commitment is so distinct for those who honour it, as it is meant to be honoured, the standard marital vows may not always be enough to express the unique feeling an individual has for their chosen love. Placing a unique stamp on a ceremony with personal wedding vows allows a couple to personalise that extraordinary day when they commit their lives to one another.

Re-writing a long-standing tradition and making it meaningful and at least at par with the standard vows is a bit of a cumbersome task. It is likely you will not want to dispense with the ideas suggested by those vows which have both stood the test of time and evolved to this point.

Let’s look at the traditional vows and why they are so special to so many and so enduring and ingrained in our lifestyle.

The actual wording of traditional vows varies, but virtually every religion vows are a pledge of faith and love in isolation from adversity. That is, the reassurance is a statement of dedication to the life partner is to be unbroken regardless of circumstance, fate, ill luck, misfortune, or another unexpected calamity. It is good to take this as a historical lesson when considering creating your vows, and it is the perfect place to start.

So, how to write personal wedding vows?

Just follow the suggestions mentioned below, and you can come up with your script for unique wedding vows.

Personalise your vows with appropriate details

Emotional vows can be based on personalised words or only the lyrics to a meaningful song. The vows are best, however, when they are a genuine, heartfelt declaration to your partner.

Use details about your partner that are appropriate for the audience yet personal enough to express the unique feelings you have for your partner as an individual and make them a part of your personal wedding vows.

Be sure your partner approves the content

Check everything with your partner when you are writing marriage vows on your own. Wedding day, the intensity of the ceremony and the presence of the audience creates a situation that is not the place for awkward surprises.

If you want to include a surprise, you need to check it out with a close friend, relative or confidant — and likely more than one of those. Be sure that everything included is offensive to no one.

Write it down and do it well in advance of the ceremony

If you are going with the custom wedding vows, dedicate ten or fifteen minutes a day — perhaps while brushing your teeth or having a morning cup of coffee — to review your progress and add to it every day. This will serve the purpose of refining what you’ve written as well as making you remember it. If you are not a writer and are having trouble getting into the swing, search online for “personalised wedding vows” or “writing your wedding vows examples” to get some inspiration.

It is possible to use existing vows, and many are published and shared all over the internet. Your partner may appreciate your personalisation and creativity, however. When in doubt, just start with the traditional vows and make replacements with words and ideas you like better. Whatever you do, sit down with a piece of paper, and start jotting down ideas — collect your own, collect parts of those you search online, write down the traditional vows, write down snippets of your favourite love songs, extract words from books, etc. The page will always remain blank unless you start writing on it. Don’t expect that what you write has to be perfect immediately, and allow yourself to make mistakes. After collecting some ideas, even if they feel incomplete, that may be the best time to begin consulting with your partner.

The process of putting together something as unique as personal wedding vows to your husband or wife that you are proud of might take weeks even though the vow itself may end up being short. It is okay if it takes a while to distill. It is essential that what you write has impact and meaning.

Read your vow out loud every day in the months before the service

Finally, use the review time you have set daily to read the vow out loud. Doing it every day for several months will help you memorise it, make it flow better when you are reading it, and eliminate mistakes. You probably won’t have to memorise it, but doing so can make it seem more natural when it is your turn to say your ‘personal wedding vows’ aloud to the whole world. Your nerves will likely not be on your side even if you are usually comfortable in front of an audience, but knowing that you are familiar with reciting the words will certainly make it easier to perform your personal marriage vows at your wedding ceremony. 

In writing your personal wedding vows to husband or wife, the goal is not so much to wow the world as it is to say something meaningful to your partner. It is okay to have fun. But, understanding the purpose of wedding vows can help you to script one and woo your partner. Personal wedding vows are all about leaving your mark on the moment. Enjoy the process and create something you are happy to share as you share a beautiful day with your partner, family, and guests.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

What Is A Content Marketing Calendar And Why Should You Use One?

Posted January 30, 2023 No Comments

Content marketing is vital to your marketing strategy and your brand’s ability to attract and convert your target customers. But content marketing videos for business isn’t a simple discipline. It has many facets, central to which is planning, developing, and publishing your content through a variety of channels. One of the best tools you can use to keep it all organized is a content calendar. Let’s explore what a content calendar is and why you should use one.

What Is a Content Calendar?

A content calendar is the hub for all your content marketing efforts and one of the most important tools within your marketing toolkit. A content calendar allows you to organize your efforts in a visual manner while enabling clear communication of your campaign schedules and editorial plans.

It’s a transparent depository of what’s due, what’s done, and the status of every content project. It also clearly defines who is responsible for activities related to each piece of content.

A content calendar helps your team, which is often a mix of creative roles from writers to editors to strategists to designers, understand the workflow of each project.

While you may have been using a spreadsheet to keep your content plan organized, this is not sustainable or scalable. Your content calendar needs to be dynamic so it can fulfill its role as the framework for your content strategy and content plan. It enables a holistic view of where your content is and where it’s going. It transforms strategic tenets into actionable plans.

Why You Should Use a Content Calendar

There are many benefits and advantages to using a content calendar. It could revolutionize the way you plan, create, and promote content. Using a content calendar could significantly improve your operations and the quality of your content, which could increase leads and profits.

Here are eight reasons why you should use a content calendar.

1. Keep Your Team Organized and Aligned

How do you currently source or organize ideas? Are content plans scribbled down in notebooks? Or, do you have endless meetings related to the status of projects?

These are both inefficient processes, which are keeping you disorganized. A content calendar delivers a more holistic view of your content strategy. It helps you uncover content gaps and also provides more oversight, so you’re less likely to miss content deadlines!

2. Brainstorm Better

When your content is organized by topics and your team has a clear view of what’s in the works, it can often get them thinking about new ideas. Brainstorming activities to boost your content calendar are essential to delivering compelling, interesting content.

And they can actually happen within your content calendar. You can create an “idea” space that allows anyone involved in the content process to put ideas into one repository. They can then be discussed and fleshed out into projects.

3. Maintain Consistency

Consistency is critical in content marketing. To keep your audience engaged, you have to be delivering content that helps them learn and is also entertaining. If your posting is irregular and not continually connecting with readers, your audience is unlikely to grow. A content calendar keeps your team honest and accountable to the publishing frequency and schedule that you’ve set out to execute.

4. Sustain Your Audience’s Interest

A content calendar offers you the opportunity to see what topics you’ve covered so you don’t duplicate efforts, while also helping you keep to your themes. You will no longer be picking topics at random so you are more likely to keep your audience engaged.

5. Stay Timely

With a content calendar, you can plot out specific events, holidays, or times of year that are important to your audience and your business. This means you won’t miss out on opportunities to leverage these events and get in front of your potential customers with timely content. You can ensure that you have content that speaks to what’s happening in their world, building your credibility.

6. Enable Visibility Across Teams

Content collaboration across large teams can be complicated. Content calendars make it easier. The most effective companies have alignment across teams. With a content calendar, you can employ a resource that helps everyone stay on the same page. Sales, marketing, product managers, and other stakeholders have clear visibility into content efforts, which can improve the relationships among teams and your culture.

7. Plan Social Media Marketing Better

Content and social media marketing are two parts of your content marketing strategy. A content calendar enables your social media team to schedule what will be posted and where, allowing you to be more consistent in posting.

Plus, with content automation features available on some content calendar platforms, you can save time in scheduling. This helps you cultivate a better social media presence because you can focus more on interacting with followers, instead of manually publishing posts.

8. Track Performance More Efficiently

Measuring the effectiveness of your content marketing efforts is essential. You need to understand what content is performing well and why so you can replicate it. By using a content calendar that also enables reporting, you can keep an eye on your production and performance metrics and uncover insights to inform your future content plan and make it even effective.

Having a content calendar is critical to your brand’s content marketing success. Thus, it’s not an option anymore. Using a content calendar is a foundational aspect of your content strategy. Now, all you need to do is find the right one for your business.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

wedding videographers, wedding filmmakers, wedding cinematography

What Does a Wedding Planner Actually Do?

Posted January 27, 2023 No Comments

It is becoming much more common for couples to enlist additional support for all kinds of things, it might be hiring a cleaner for your home, ordering your food shopping online or getting help with decorating the house. So, why should the planning of your wedding be any different? But, if you haven’t planned a wedding before, how do you know if you actually need the extra help? You’ve cleaned your house before so you should know how valuable it is to pay someone else to do it. The wedding videographers and wedding filmmakers at our wedding cinematography company reveal what wedding planners actually do…

wedding videographers, wedding filmmakers
The wedding videographers and wedding filmmakers at our wedding cinematography company reveal what wedding planners actually do…

Full Wedding Planning

From start to finish, your wedding planner will be there to support you throughout the entire wedding planning process. From finding the perfect venue, sourcing suppliers, creating the design for the wedding, managing the budget and co-ordinating; all the plans in the lead up to and on the day to ensure you both, and your families, remain as stress free as possible throughout.

Partial Wedding Planning

You may be enjoying a lot of the wedding planning process but just need some guidance on a few of the elements. Partial planning is always a bespoke service as they want to ensure you are getting the support that you need.  For example – there’s no point in them taking on the design and styling of the wedding if you have that all under control. They’ll take on the parts that you are finding challenging or stressful, allowing you to really enjoy planning your special event. They’ll be on hand whenever a questions crops up, and they will be there on the day to ensure that everything runs smoothly.

wedding filmmakers, wedding cinematography
The wedding videographers and wedding filmmakers at our wedding cinematography company reveal what wedding planners actually do…

Wedding Co-ordination

Often called ‘on the day’ co-ordination, but don’t be fooled; you get support for so much more than just the one day! They get involved with clients around six weeks prior to their wedding day. They’ll talk through everything that you have planned and will bring it all together to create a schedule for the day (often including set-up and take down days). They take on the contacts with suppliers for those final arrangements and are on hand to support the couple in the lead up to their big day. They’ll be there on set-up day to run through everything one final time (which is vital as something has almost always changed on that penultimate day!). On the actual wedding day they will be there for as long as you need them. Often this means they are some of the first ones on site and the last to leave. They will spend the day liaising with suppliers, ensuring everything runs smoothly and allowing you and your guests to have the best wedding day ever!

wedding videographers, wedding cinematography
The wedding videographers and wedding filmmakers at our wedding cinematography company reveal what wedding planners actually do…
wedding cinematographers, wedding filmmakers, wedding videography

Wedding Cinematographers Explain What a Video LUT is

Posted January 20, 2023 No Comments

Colour grading is one way to improve the appearance of your footage as well as serve your storytelling vision. That’s why many wedding filmmakers, editors, and colourists who are working on a film use Look Up Tables, or LUTs, to save colour grades as templates to help speed up the process. Our wedding videography experts will have you know you don’t need to be working on a film to use LUTs to help personalise and brand your videos. If you’re wondering how you can get started with colour grading to speed up your workflow and produce better looking footage for your business, we’ve certainly got you covered. The wedding cinematographers and wedding filmmakers at our wedding videography company have explained everything you need to know about what a video LUT is…

wedding cinematographers, wedding filmmakers
The wedding cinematographers and wedding filmmakers at our wedding videography company have explained everything you need to know about what a video LUT is…

What is a LUT?

The term “Look Up Table” sounds a bit mathematical – and we suppose in a sense it is! Every digital image is made up of pixels, and each pixel is made up of colours. A LUT is like a spreadsheet that accounts for every possible colour an image can have and says one colour should actually look like another colour. To put it simply, LUTs are like a filter, but more accurately, a colour-grade-preset for your footage.

Types of LUTs

wedding filmmakers, wedding videography
The wedding cinematographers and wedding filmmakers at our wedding videography company have explained everything you need to know about what a video LUT is…

LUTs are used in a couple of different ways , so our wedding cinematographers have broken it all down for you…

Creative LUT

One type of LUT is a “creative LUT,” and this is used to add a specific look to your footage. The colours shift after it’s applied to the footage. An example of a creative LUT could be where the blues are pushed to a cyan, and the shadows are pushed from being black to slightly cyan as well.

Conversion LUT

Another use of LUTs is to convert flat, desaturated footage back into a typical colour space. This is referred to as a “conversion LUT.” Many cameras can shoot in flat colour profiles, which is often called LOG. These colour profiles look fairly bland as raw footage, but what’s happening behind the scenes is absolutely magical. Amazingly, when you shoot in LOG, your camera is capturing even more colour information and latitude than you would with a normal colour profile.

wedding cinematographers, wedding videography
The wedding cinematographers and wedding filmmakers at our wedding videography company have explained everything you need to know about what a video LUT is…

All of this extra information enables you to fine tune your footage in post. With LOG, you can push and pull your colour grade much further than with a default colour profile. That means if something was over-exposed, under-exposed, or if you have a high-contrast shot, LOG footage will give you much more flexibility in post.

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