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Every year, wedding video planning differs more and more from the days when our parents said their vows. No one is surprised by a wedding that is broadcast online or by an original wedding production hashtag on social media.New technologies are visibly changing our lives, including how we celebrate and film wedding videography, to look at other important aspects of your wedding look here.

wedding videographer, wedding filmmakers, wedding cinematographers
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wedding production — The wedding videographers, wedding filmmakers and wedding cinematographers at our video production company reveal what makes a good wedding videographer…

Drone videography is another popular wedding trend in recent years. Our article will consider the pros and cons of drone video for wedding films.

What do drones do?

Drones allow videographers to capture large-scale footage from above, creating an incredibly immersive and dramatic effect for your wedding video. Aerial video filming adds a cinematic edge to wedding films and provides a unique emotional perspective.

Many Hollywood blockbusters begin with aerial footage, creating pleasant anticipation. Drone wedding videography technology uses the same effect, showing the wedding venue instead of epic battlefields or alien landing sites.

A videographer attaches a camera to a drone and manipulates it with a remote-control device to film from the air. Aerial vehicles can go over a mile high, but by law, they can fly no higher than 400 feet. However, this height is enough to create really impressive footage of the celebration.

What are the benefits of drone filming?

A drone video adds a whole new perspective to your wedding video. Of course, you should not film the entire wedding with a drone, as the celebration consists of many key moments that are better shot in alternative ways. For example, cake cutting, reading vows, etc.

Unusual drone footage will add life and variety to any wedding film. For example, aerial shooting can show off the wedding’s location, whether it’s a white-sand beach, a vineyard, or a luxurious estate, in an unforgettable, picturesque manner. And if a wedding is in an old church, imagine how impressive it will be to highlight the landscape from a bird’s-eye view.

Another benefit of shooting from the air is the ability to add extraordinary shots to your film. For example, you can shoot how your guests are gathering and then show it with an acceleration effect.

Here are the main advantages of drone wedding videography:

Capture new perspectives beyond the usual vision from the ground.
Record various objects from the air, such as landscapes and buildings.
Drone aerial footage is much cheaper than previously available methods, such as shooting from a helicopter. A drone even allows you to shoot indoors with high ceilings.

Understanding guidelines and regulations

Using drones for filming and other entertainment purposes is subject to various laws, rules, and regulations. The Federal Aviation Administration (FAA) sets the national rules under Title 14 Code of Federal Regulations (14 CFR) Part 107. According to this law, all drone owners must register them with the FAA.

After that, the owner must put the registration number on their aircraft. Also, you must have the registration certificate with you every time you launch the drone into the sky. A drone pilot must also have a flight plan, license, and insurance before filming.

Some states have their own drone regulations. Regardless of where you intend to fly your drone, we recommend you follow the rules below:

Learn the rules of safe drone control, and always use them.
Always keep your drone in sight when flying.
Fly no higher than 400 feet and no faster than 100 miles per hour.
Keep your drone away from airplanes, airports, and emergency services.
Make sure all footage you capture does not violate privacy laws.

Following these simple rules will help you avoid getting into legal trouble while filming with your drone.

Planning stage

The preparatory stage for filming wedding videography with a drone is no less important than the shooting process. We have prepared these helpful tips:

Practice flying a drone. Piloting a drone can be more challenging than expected, especially if you are distracted by filming. Learn how to take off, stabilize your drone, create simple shapes, and land. Once you feel confident, you can start shooting with your drone.
Set up your drone and camera. After takeoff, you cannot change the settings, so everything must be done in advance.
Create a preflight checklist. This will help ensure you won’t forget anything, which means you will have good footage.
Check the battery level. It is best to know how long your drone can stay in the air, and set the alarm for 10 minutes before the battery runs out so that you have time to land it . . . not on the guests’ heads.
Prepare flight and shooting plans. Planning is the key to a successful drone shoot. Determine in advance what and how you want to shoot, and then you do not have to improvise in the air.

Filming stage

The filming stage is by far the most important of the entire process. No matter how you plan everything, if you fail at this stage, then you will not have good footage for your film.

For this stage, we also have some tips that will make your life easier:

Choose perfect angles. Changing the camera angle can have a real visual impact. For example, you can experiment with low and high angles.
Do not rush—act slowly but steadily. Making slow, controlled movements will give you the best drone footage. If you want to change the flight path or angle, it is better to make a few minor adjustments. Major changes can result in choppy footage that is hard to watch.
Choose exciting objects. Beautiful buildings, local nature, picturesque landscapes—all this can beautify your film. Your drone footage will be as interesting as the objects you capture.
Use all drone and camera features. Many drones have special shooting features, such as center points for better framing. Make the most of your drone for wedding footage.

Editing stage

Preparing properly and making good footage is only half the battle. How your wedding video turns out will be decided during editing. But video editing is a whole separate art. To create spectacular wedding films, you need to spend tens or even hundreds of hours learning and practicing.

Therefore, it is always better to turn to professionals who have already created thousands of a successful wedding video. Our team has dozens of experienced editors who work in different programs and know all the nuances and trends of wedding video editing. When outsourcing your projects to us, you will save time and get professionally made films to delight your clients.

The best drones for wedding videography

There are many models of drones available on the market, so choosing the right one is not so easy. Their prices also vary greatly depending on the feature set, shooting resolution, battery, and other characteristics.

If you’re looking for a budget-friendly option, then DJI Mini 2 is the best drone for the money. This model is an ideal choice for beginner drone operators.

In the middle price range, DJI Air 2S stands out. It is a highly versatile device with an excellent set of features and equipment. If you’re planning to own a drone and dive deep into the art of aerial cinematography, this is the one for you. It has 5.4K Ultra HD video support, 4x digital zoom, and many automated flight modes. DJI Air 2S costs around.

If you turn to the most expensive premium models, we can highlight DJI Mavic 3 Pro. It’s probably the best model on the market, with advanced 5.1K30 or 4K120 video support, all-around obstacle sensors, and a stabilized, triple-camera array.

FAQs

How are drones used with wedding videography?

Drones are used to capture breathtaking footage of the celebration and the entire location from a bird’s-eye view. This will add a cinematic and epic quality to your wedding film.

Can I film a wedding with a drone?

Of course. But it is inadvisable to film the entire wedding videography with a drone. There are many important moments that should be captured in other ways.

Which drone has the best camera quality?

DJI Mavic 3 Pro is one of the best drones on the market nowadays. It allows you to shoot in 5.1K resolution.

About Our Video Marketing Agency

Modus film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

Best wedding videographers Kent
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videography in kent — Cinematic wedding videographer.

A fairy tale wedding videography in kent starts with an idea of a luxurious farm or charming hotel. With endless Expensive Wedding Venues available, it is often confusing for anyone to decide on the best wedding venue for a royal gala. If you are ready to walk on the aisle but have not decided on your wedding venue yet, this blog is for you!

Oberoi Udaivilas in Udaipur, India

The Oberoi Udaivilas in Udaipur offers the most expensive wedding venue in India. It has 450 hand-carved stone pillars, white marble throughout, and stunning views over the lake. Ranked as one of the best hotels in India, you will find everything about this hotel marvelous. From the gorgeous spas to excellent restaurants, it has everything to delight your guests exceptionally. You can book this fantastic place for your big day for somewhere around 8000 USD per day.

The Biltmore Estate in North Carolina

The Biltmore Estate is a large mansion located in Newport, Rhode Island, and is also counted among the most expensive wedding videography venue. This house was designed by architect Richard Morris Hunt.
There are many different areas to hold weddings, including the Lioncrest Grand ballroom, the Italian garden, and even the front lawn! The wedding planners here will help you plan your perfect day. The price for the package starts at $50,000.

This place is one of the most expensive wedding venues, including 250 luxury rooms, 8000 acres of beautifully landscaped gardens, unique menus, etc.

MolenVliet Wine Estate in Stellenbosch, South Africa

The breathtaking view of the Dwars River and the Banhoek Valley make this place perfect for small weddings with beautiful vineyards and gorgeously landscaped gardens that make this getaway even more memorable.

MolenVliet Wine Estate MolenVliet Wine Estate can house just 14 guests. However, your wedding can be held in the vineyards or in the wedding videography venue of the estate, which can accommodate up to 350 guests and could be part of the festivities. The cost for all this is $10,000.

The Loeb Boathouse in Central Park, New York

Loeb Boathouse is located in the center of Central Park. It has a beautiful view to make your wedding gala memorable.

It comes with gardens on the North and West sides, so you’ll get the best scenery without traveling far away. You can reserve this place if you are looking for the best settings in New York. Boasted with over 150 years, this property will definitely be your most expensive wedding venue.
It costs about $60,000 and is listed among the most expensive wedding venues.

Odescalchi Castle, on the outskirts of Rome, Italy, Could be Your most expensive wedding venue.
This beautiful medieval castle offers sublime views of Lake Bracciano. It is surrounded by a beautiful garden, and it has a tower that dates back to the 1500s.

A wedding can be held here for as low as $50,000. Tom Cruise and Katie Holmes got married in this 15th-century castle with 500 years old garden and an ancient tower.
This enchanting and most expensive wedding venue can house up to 1000 guests.

Le Manoir aux Quat’Saisons in Oxfordshire, England

Le Manoir aux Quat’ Saison is a manor house situated in Oxfordshire, England. This place is considered one of the most romantic wedding videography in kent venues in Europe.

This location is ideal for hosting a lavish affair because they provide their couples with personalized service, a unique dining experience, and exquisite accommodation.

Things that make this place listed among the most expansive wedding venues are as follows –
Landscape gardens
Bridal changing facilities
Per-friendly
On-site parking
Church within walking distance
In-hose wine list
In-house catering
Corkage charges for own alcohol

Mentioning this place in your premium wedding videography invitation will create excitement among your wedding guests.

New York Public Library

You can rent out the library for parties of up to 450 people, but there are restrictions. There are two halls inside the library, and the first one is for cocktail parties, and the second one is for dinners. Cocktail parties are free, but if you want to use the second hall for dinner, you need to pay $50,000.

A library can host parties for up to 450 people.

There are two options for weddings: civil ceremonies or religious services. But you need to hire an event planner to make all the necessary arrangements for your wedding.

Palais de Tokyo in Paris, France

Palais de Tokyo is a museum in Paris that holds art exhibitions and performances. But did you know that you can also host events in the space? The palace allows hosts to book the entire building for events like weddings, fashion shows, and concerts.

And the best thing is that there are only five rooms booked every week. So if you wish to have your special event at the Palais de Tokyo, you better act fast. Don’t miss conducting your special day in this fantastic and most expensive wedding venue.

The Ritz-Carlton Hotel in Moscow, Russia

If you are searching for a luxury hotel near Red Square, look no further than The Ritz-Carlson Hotel. This 5-star hotel in Moscow overlooks the Red Square and St Basil’s Cathedral. You can hold your ceremony in front of these magnificent structures while enjoying the panoramic view of the Russian capital in this one of the most expensive wedding videography venues.

The Four Seasons Hotel George V in Paris, France

The Four Seasons Hotel George V is located in Paris, France. If you plan a destination wedding in Paris, consider holding your reception at this elegant property. Not only does it offer a spectacular view of the Eiffel Tower, but you can order room service from Guy Savoy.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

We are still an active creative marketing agency. Video production company London, Video production agency Kent

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Common Video And Marketing Editing Terms You Need to Know

Listed are the Top 30 video marketing and editing terms you should know whether you are a professional or you are just beginning. Intertwined in this list, there are some broad video editing terms that refer to videography in kent as a whole as well as video editing terms specific to the process of editing footage.

Study up because these video editing terms are important to know!

1) Aspect Ratio

Aspect ratio relates how the width and height of your video relate to each other. Those dimensions are expressed through a ratio.

2) B-roll

B-roll gives you flexibility according to the video and marketing editing rules when editing because it is supplemental footage that makes a previously incongruent scene smooth.

B-roll can also provide more details to support the scene like in the news, wedding films, or interviews.

Say you were shooting footage of a person walking in a park and you wanted to shift into a new view of the subject. B-roll, like the image below in the park, can be inserted to make the transition easy on the eyes.

3) Bit Rate (Data Rate)

For every second in the video, the Bit Rate, or Data Rate, is the amount of data used each second. This is most commonly measured in kilobits per second (kbps). Kilobits per second can be variable or constant.

4) Close Up

Close ups are shots that frame the subject tightly.

For example, if the subject were a person, the close up would be filled with their face.

5) Color Temperature

Color Temperature is measured in the unit Kelvin and the scale ranges from cool to warm.

This video editing term refers to the visible light in a shot.

For instance, cooler color temperatures often have a bluish tint and hotter color temperatures tend to appear more red or orange.

6) Compositing

Compositing is used often when editing footage because it is the process of combining multiple images using video editing software.

7) Compression

Compression is the process of reducing the amount of data in a video file. This makes the uploading and downloading processes for your video much quicker. While it does take time to compress your video, we recommend it because of the time you’ll save late and leave you with more storage for more videos!

8) Crop Factor

Crop factor is a number (typically from 1.3-2.0) that represents the ratio of a sensor’s imaging area to that of a full frame sensor. Try multiplying the focal length of your lens by your camera sensor’s crop factor. It will give you the focal length for the lens/sensor combination! Cool right?

9) Cut-in (Insert Shot)

Cut-in is a type of shot that most often shows the objects the subject is in contact with or manipulating. Cut-in shots are similarly helpful to b-roll because they stray from the subject for a short period of time.

10) Foley

Foley is when you reproduce and/or create sound for a film. Often times, the actual sounds of nature, chewing, etc. are not naturally captured, they are actually reproduced in a studio.

11) Frame Rate

The frame rate is the rate that your shutter cycles through opening and closing or when the sensor captures video in a 1 second period.

Common Frame Rate Examples: 24, 25, 29.97, 30, 50, 60. The frame rate is expressed through frames per second (fps).

12) High Definition Media Interface (HDMI)

HDMI connectors digitally carry audio and HD video to a television. Make sure to get one of these if you want to work from a larger screen or you want to share your production!

13) J-Cut

J-cuts are used when editing footage to have the audio from the next shot precede the video. J-cut is not short for jump cut. The name actually comes from the shape a j-cut makes on your editing program’s timeline.

14) Jump Cut

Jump cuts make your video production look amateur because they are abrupt changes between sequential clips. The subject in a production that has jump cuts appears to jump across the screen from one spot to another. The shots don’t fit together and prove disruptive to your audience.

15) L-Cut

L-cuts are the exact opposite of j-cuts because the video is edited so that the video’s image changes from one shot to another but the initial shot’s audio continues into the next clip. Like a j-cut, an l-cut has its name because of its appearance in the timeline of your video marketing and editing software.

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Why Do A Couple Wedding Photoshoot?

Sharing a love story in an uncomplicated way seems like quite the complicated venture. There are so many intrinsic details assembling a tailored narrative around trust, comfort and passion. How do you share and memorialize that silly thing your partner does? How about that look they throw every so often when you delightfully trigger it? Those small moments mount to what makes the bigger picture for you now. Fortunately, a wedding photoshoot is known as a tried and true method for honest, vulnerable and compelling visual storytelling (as long as you find the right wedding photographer) and here’s a sneak peek about why:

Capture moments that matter. The lens has a way to sweep up the captured, the one capturing and all who the story is shared with. We’ve all stumbled upon at least one glowing photo of a happy couple — one photo which spoke volumes for the depth of intimacy they held onto. Whether they were strangers to you or not, that part doesn’t matter so much. When you see it, you know. A couple wedding photoshoot is so powerful in this way.
Document the next step in your relationship. Whether you’ve begun to plan a photoshoot for you and your partner in relation to a big event or just because the idea’s sprung up spontaneously, it’s important to be intentional.
Look back for years to come. Being able to look back at photos communicating your own love story is an integral part of your own visual diary. Why not hire a professional wedding photographer to make sure you can walk away from the experience with beautiful results expressing the dynamic you have?

1. Celebrate and indulge in special moments

Capturing special times allows for some kind of magic. You can relive, celebrate, and indulge in a moment over and over again. Engagements, weddings, honeymoons, elopements and anniversaries are a few of the bigger ones which are absolutely important to catch for most. It’s equally as crucial to honour your relationship through more subtle moments. Shared, tender moments at home are just as important as dreamy beach engagements.

While Flytographer is not about wedding photography, there are a multitude of big days we do love to capture, like proposals, pre-weddings, engagements, honeymoons and anniversaries. Withstanding a pandemic together is another to add to the list and definitely one that should not be minimized!

2. Let creativity flow

Couple wedding photoshoots should never fall within specific criteria. You decide exactly how you want this all to be. Feel welcome to get as creative as you’d like, where the more unique you are, the better it becomes. Embrace quirky bits which make your relationship stand out. Allow for shared interests to fuel inspiration for wedding photoshoot ideas, like photoshoot location and couple poses.

Do you share a love for music? Sports? Film? Something entirely obscure? Involve an aspect of that within your photoshoot. Make it playful. Aesthetically, are you drawn to otherworldly elements? Vintage romantic? Bold, brave and bright colour palettes? Classic black and white? Find a way to feature it. Anything is possible.

Portrait wedding photography in and of itself is expansive, waiting for you to dream something up which fits for you and your love. There are no rules. Take advantage of the freedom of this art form and let it flow.

3. Consult With Professional Wedding Photograghy

Aspects of your photoshoot ideas such as lighting, posing, location and outfit ideas are much easier when navigating with our team and a professional wedding photographer by your side. They provide invaluable photography tips, especially timing suggestions and fool-proof colour schemes based on the original ideas you have for your photoshoot, so everything can pull through in an effortless way.

Choosing the right time

Timing is greatly dependent on location and season, but golden hour is a lovely time to begin or end. There’s such a specific, sweet hue when the sun rises or falls, adding an undeniably romantic mood. Beyond that fleeting span of time, natural light is preferential and for good reason: it’s honest and candid, even in the most formal wedding photoshoot. There are aspects that may limit your time frame, especially if you’re considering wedding photos: your wedding photographer is awarded the beautiful challenge of capturing charming moments throughout the event.

Styling guides

We have some great outfit ideas in our style guide, but it basically comes down to wearing whatever you feel good in. Feeling confident and loving exactly what you’ve put on is essential, as opposed to throwing on a suit just for the formality of it all. There is no need for the fashion police — anything is possible!

Err on the side of timeless, rather than trendy. Bring additional pieces of clothing if possible, in case you’d like to capture multiple vibes throughout your session. Having more options in the end never hurt anyone. What does hurt is restrictive or uncomfortable clothing. Opt for leaving those choices behind.

Consider complementary pieces between you and your partner, rather than opposing or clashing patterns. Solid and muted tones are best! Similar tones for both top and bottom pieces make sure there isn’t an emphasis on certain parts of the body if you don’t want to highlight anything.

Posing prompts

When it comes to wedding photography poses, it’s important to remember what feels most natural. That is definitely easy to forget when there’s a camera pointed in your face, but the most authentic and flattering shots will come when you and your partner feel good.

Even if the wedding photographer doesn’t initiate this, make sure everyone starts slow. Ask for an introduction where poses involve walking towards or away from the camera so that there is a gentle ease into the session. This allows for many more successful shots in the end.

Once everyone feels comfortable, more intimate posing could be involved such as holding hands, cuddling, kissing and intense eye contact. Again, easing into this will feel much more natural.

Experimenting with poses where you’re lying down instead of staying upright is great if your location allows for it. Think early 2000’s indie rom-com vibes, where your faces are side by side, cheek to cheek under pastel hues.

4. Capture meaningful locations together

Choosing a location, or possibly multiple locations, is its own thing to carefully consider. You and your partner should be captured in spaces that hold meaning for you both. These locations could be as iconic as San Francisco, where you sway around Baker Beach or along the Golden Gate bridge. Your cozy neighbourhood haunt, or an iconic backdrop in Los Angeles, could be just as stunning.

Wherever you’re drawn to, make sure it’s a place where you’ll feel comfortable. If anyone’s the shy type, choosing a less populated location to ensure you’ll have time to get comfortable in front of the camera is an aspect to consider. From there, you could move to more populated areas as nerves ease and the lens becomes second nature.

It’s possible your location is defined by an event, such as an engagement location or destination wedding. In this case, that job is done. Alternatively, it could be a place you have no prior emotional connection with. If you’re stuck on the wedding photoshoot location, a wedding photographer can help direct you to areas that will radiate the ambiance you are looking for. They will consider flattering, complementary and appropriate backdrops able to showcase your relationship.

5. Spending quality time together

Ultimately, couple wedding photoshoots should be fun and stress-free. While there could be quite a bit of planning involved, make sure to leave space for spontaneity and unplanned flirtation with your loved one. Allowing this kind of space within the wedding photoshoot ensures the experience will be much more easygoing for everyone involved. In the end, it’s quality time together on its own. If it’s your first time seeking this kind of adventure out, try to be present and enjoy it to the fullest.

6. Hang your memories on the wall

After you’ve selected the cutest, most amazing photos out of the selection sent from the photoshoot, it’s important to showcase them in a way that brings more joy to your space.

Outside of sharing your love story with wedding photography on social media platforms you are actively engaged with, there is still an inherent charm with physical displays of affection — meaning, physically displaying your memories, your very own fine art, on the wall. There are definitely many ways to do this. Though the classic frame on the wall is a wonderful idea, we’ve evolved past it as the only option. We are now living in the age of LED photo lamps or frames, three-dimensional prints on geometrical shapes, and where basically any household object can be custom printed on — coffee in your very own photo mug, anyone?

Ready to capture your love story?

We have immensely talented professional photographers located in over 350 locations around the world who are ready to help you achieve the perfect couple wedding photoshoot with your partner. Booking is just a click away, where our team helps you to choose the right wedding photographer and navigate through our seamless process following the booking. Are you ready to hire an amazing local wedding photographer and capture your love?

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Online video sharing isn’t as difficult as it used to be a few years back. And that’s because creatives and content creators now have tools they can leverage to share video files online.

Still, many are stuck sitting in front of their screens, waiting for the attachment to upload emails. But it doesn’t have to be that way.

So if you’re looking for the best way to send a video to someone, you’ve just hit the jackpot.

We will be exploring 20 different but straightforward ways to share video files online. Say goodbye to long waiting hours and outdated tools – the video-sharing future is here, and it’s fantastic!

Before we dive into the list of tools you can use, here’s a necessary clarification.

We understand that every individual, brand, or agency has different requirements. You might be looking to share videos with your friends or perhaps send movies online free to your family or colleague. It’s also possible that you want to share videos with clients or build your database on social media.

In any case, these tools are well-equipped to cater to your unique needs. In fact, we will be discussing and exploring what each tool offers. From features and benefits to even the storage space, we will break down all significant aspects so you can make the best choice for your business or yourself.

Time to stop searching for how to share videos on the internet. Let’s look at the 18 tools that will help you amp up your productivity if you’re a business owner or freelancer. Simultaneously, make life easier for you by straightforward video sharing with friends without hours of waiting, glitches, and re-uploading.

1. GoVisually

Sharing and reviewing video files online used to be a mess. You’d likely get stuck in the loop of endless revisions and chaotic email threads. But no more, because with the #1 video sharing and proofing platform online, you can share video files all around, everywhere from anywhere.

GoVisually delivers video faster by capturing feedback and approvals on video content. The best part? You can invite as many people to review and comment on your work as you want.

You can share video files online in 3 simple ways:

Upload your video assets.
Invite reviewers and get your video files approved.
Deliver the final video and share it with your people.

Key Features

You can visually annotate and comment on video files.
Supports MP4, MOV, GIF, PNG, JPG, PSD, and PDF files.
You can comment anywhere on the video and make revisions quick and precisely.
You can also tag people to let them know about specific changes.
Attach files to the comments to make it even easier.
Encrypted media files and protected content.
Download GoVisually’s mobile application to work on the go.
Control who views and downloads your video files.
Great for managing remote video production teams.

Pricing

The subscription is set at $20 per month for freelancers or solo players, billed annually. However, for bigger teams, it starts at $10/user per month.

2. Google Drive

We all use emails for work collaboration. In fact, their use has just increased with the revival of remote work culture. And most of us rely on Gmail to get our daily emails back and forth.

Google Drive is associated with Gmail. However, you don’t have to use the mail account to have drive storage. In fact, it has more than 800 million users, making it a much needed and useful system for sharing videos online.

Key Features

If you’re a private user, you will have up to 15GB of free storage space.
The plus point of using it with a Gmail account is that you’ll have access to other Gmail software, too, such as Docs, Forms, or Sheets.
The interface is straightforward to use.
You can create as many folders as you want and categorize your video files.

Pricing

You can also purchase more storage space that starts from 100GB for $1.99.

However, there are other paid versions for Google Drive too. For instance, the Google Workspace is more commonly used for business enterprises and big companies. If you happen to be one, your pricing plan will start at $6/user per month. The cloud storage for each user will be up to 30GB.

Moreover, if you want even more storage space for your team, you can go up to $299.99 per month subscription for 30TB. But we’d suggest you do that only if you’re a big enterprise with endless video sharing or storage needs.

3. YouTube

If there’s one video sharing site in the world that has taken everyone by the storm, it has to be YouTube. It s one of the most popular and widely used platforms for video sharing.

In fact, it has also given birth and rise to actual career options like becoming a YouTuber or Content Creator. So in a way, it’s a two-way street to be happy; video sharing and viewing videos online for educational and entertainment purposes.

Key Features

Free unlimited storage.
It’s completely free for everyone to use!
You can upload as many videos as you want. In fact, you can also view videos from other people.
You can set your videos to private or public mode.
YouTube can also be used as a career option if you want to become a digital content creator.
It accepts a variety of video formats.
The platform also adjusts streaming options depending on the video quality.
You can also embed YouTube videos in your blogs and websites for increased reach.

4. Vimeo

If you’re looking for a video player or video sharing site with no Ads, Vimeo would be a great choice. The best part? You can even use it on your mobile.

The platform is very much like YouTube. You can even run commercial videos or create video content for other people to view and enjoy. However, it is more widely used by professional video creators and editors to showcase their portfolio.

It would help if you kept in mind that you’ll have to pay a fee to host your videos because the platform doesn’t run any Ads.

Key Features

Free storage of up to 500MB per week.
Great for creating an online video portfolio.
Check who can see your videos with privacy controls.
No Ads – only pure video content as per your liking.
You can use Vimeo to run commercial or short video content.

Pricing

If you’re using the free basic account, you will receive up to 500MB per week as storage space. This makes it up to 5GB of storage space per month. However, if you’re a professional video creator or a video production company and media house with more storage needs, you should opt for paid plans.

The paid plans vary as per your requirements. But they start at $7 per month and can go up to $75 per month.

5. VideoSprout

Looking for a clean interface to share videos online with your friends? Video Sprout has got you covered! The only drawback is that while it’s a great platform for small files, it may not be an ideal choice to share big video files.

Key Features

Great for sharing private videos among friends and groups.
Your video files are encrypted and protected.
Only you can grant access to your videos – keeping your privacy secured.
Customizable features are available.

Pricing

The free account offers 100MB of storage space and gets you up to 500 views a month.

6. Dropbox

If you’ve ever had to send big video files to your friends, you’d probably know about Dropbox. However, the best part about Dropbox is that it isn’t only for video file storage. It’s a basic file storage cloud service where you can keep your data.

Source: Dropbox

Key Features

Free storage for up to 2GB worth of data
The interface is quite simple and easy to use. It’s very much similar to a desktop computer that most of us have used and are familiar with.
You can categorize your work for ease of use. Each category can contain folders and sub-folders as per your liking. This means no more messy and cluttered screen. You can easily sort out your video files and share them easily as well.
Folders or files can be shared easily with other people. You can either share them with a player or a back-room team.
Unlimited video sharing.
Dropbox also gives you an extra 500MB of free storage that can go up to 16GB. Wondering how? Simple. Invite other people to join Dropbox, and you’ll be good to go!

Pricing

The software is free to use for all. However, the free storage is only up to 2GB or can be increased if you invite other people to join.

The paid tier is also available for all customers using Dropbox for video file sharing. But that depends on your use case. Dropbox offers different storage and pricing structures for family use, freelancer use, professional and enterprise use.

The professional package starts at 2,000 GB for $11.99 per month.

7. WeTransfer

If you’re a professional editor or filmmaker, you should probably start using WeTransfer. Not only it allows you to send large video files of up to 2GB, but it’s also a completely free way to share videos online.

Sending big files to your friends and clients had never been easier. We Transfer allows you to do it quickly, easily, and seamlessly with just a shared link. However, We Transfer is more suitable for one-off video sharing.

Key Features

You can send large files of up to 2GB at a time.
You can also use existing templates to create quick presentations for your video files.
The Collect feature in We Transfer allows you to save inspirational content as you go along. This content can later be used as part of your video creation process.

Pricing

Everyone can use We Transfer for free by simply going to the portal. You upload your video file, get the sharing link, and tada! All done.

However, we’d advise you to sign-up for the service before you start using it. That’s because if you don’t sign-up, your media won’t be encrypted or password protected. The paid plan starts from $12 per month or $120 if you opt for the annual subscription.

So make sure that you protect your privacy as well while sharing videos online.

8. One Drive

For those of you who use Microsoft for emails and collaboration, you’d probably be aware of one drive. It is a video-sharing platform that is integrated with the Microsoft ecosystem, just like Google Drive.

Key Features

You receive free storage of up to 15GB.
If you’re using it with Microsoft, you’ll get access to many existing office packages.
One Drive also offers a special bonus if you invite other people to use the platform. You can receive 500MB for every accepted invitation that can go up to 5GB. So basically, share videos and invite more people to do that. How fun!
There’s another exclusive feature that One Drive offers for increased storage space. If you activate your camera roll backup, you can earn extra storage space of up to 3GB.
Activating your camera roll backup also helps you save video files to One Drive automatically.

Pricing

The basic storage space is free for all to use. However, if you need more storage space to save and share more videos, you can upgrade your plan. It starts from $1.99 per month for 100GB and $3.99 per month for 200GB.

9. Transfer Now

TransferNow is another platform that makes your video sharing experience easier. With cutting-edge algorithms, the software allows a quick and secure method for you to transfer your files.

Whether it is high-quality photos or long videos, TransferNow enables you to seamlessly share videos with your friends, co-workers, and family.

Key Features

You can transfer big files of up to 20GB.
It is available on all devices, including laptops, tablets, and smartphones.
The additional features include 50 recipients per transfer, a transfer manager, an address book, contact lists, customization.
It comes with media encryption, keeping all your video files safe and protected.

Pricing

With TransferNow, there is a little for everyone! The platform offers three distinct plans that will cater to everyone – from people who don’t want to spend too much on a video sharing platform to the ones who want to invest in a reliable tool.

10. Jumpshare

Up next on our list is Jumpshare. Jumpshare is another platform that will allow you to share your work in less time and with less hassle.

At Jumpshare, your work will become shareable through the use of shareable links. Essentially, the software combines everything from screenshot capture to video recording to actual file-sharing! It is incredibly convenient, which is why more than 1 million people use Jumpshare to make their digital tasks easier.

Key Features

It gives you an easy drag/drop way of uploading.
You will be able to access instant sharing through a shareable link.
It gives you access to the preview of over 200 file formats.
You can capture high-resolution screenshots and then edit them with annotations and other markups.
You can record gifs and videos along with drawing features.
It allows real-time tracking.
It enables collaboration between you and your team.

Pricing

Jumpshare offers you three plans to choose from. So, regardless of who you are, if you are someone who is looking for the best way to send a video to someone, Jumpshare is the option to look into. Moreover, you have the option to either be billed monthly or annually (you save 17% if you choose to be billed annually!).

The three plans are:

Basic: $0

Plus: $8.5 per month

Business: $12.50 per user per month. For more information on what each of these plans includes (hint: it’s quite a lot!), visit this page.

11. Facebook

Facebook, quite truly, needs no introduction whatsoever! It is a staple social-media platform and is a huge part of all of our lives. However, did you know that it is one of the best video-sharing platforms as well? Yes, that’s right! You don’t have to go to the ends of the Earth to find a solution to “how to share video files easily” – you can find that in Facebook itself.

Facebook allows us to share videos of almost any length with our friends, family, and colleagues. No matter your video’s nature, you can easily upload it on Facebook and share it with your desired audience.

Key Features

You can easily upload videos of any length.
It’s easy to share videos from other sources via the share better.
You can share video ads and boost your business performance.
You can control who views your videos through customizable privacy.

Pricing

Facebook is free to use, which is and probably has always been the best thing about it. If you’re opting for marketing or advertising through video on Facebook, then there will be charges depending on your campaign – but otherwise, the platform, like always, is free to use for everyone.

12. Instagram

Quite similarly to Facebook, Instagram is also a major part of our day to day interactions. It allows us to stay connected with each other. However, have you noticed that Instagram also allows us to share video content with literally no hassle involved?

Whether it’s an IGTV video, Reels, or a video on your story -Instagram makes it possible for you to share your content with just a click.

Key Features

You can share a video of up to 60 seconds with your followers in a regular Instagram Video post.
You can make a live video and interact with your followers in real-time.
Instagram TV allows you to make IGTV videos that allow you to share videos that are up to an hour-long.
The Stories feature allows you to share tit-bit content that vanishes in 24 hours.
The Instagram Reels feature lets you record and edit 15-second multi-clip videos with audio, effects, and new creative tools.

Pricing

Of course, Instagram is free to use! The only time you have to pay is if you choose to sponsor your post as an ad, and the cost of that will vary, but other than that, there is money involved in sharing your content.

13. iCloud

iCloud is Apple’s file storage and syncing service. It is mainly linked to Apple devices, but you can access it on a web browser as well. It allows you to automatically sync all your files on all your devices, including iOS devices, Macs, and Windows Pcs.

However, the service does not extend to Android and may not be your ultimate solution to sharing videos on the Internet.

Key Features

Compatible with Mac, Windows PC, and other iOS devices.
It comes with saved safari tabs.
Mobile-friendly interface.
It comes with an iCloud keychain.
It provides saved browser bookmarks.
Comes with 5GB worth of free storage.

Pricing

The starting point for iCloud is free 5GB worth of space. However, if you aren’t using an Apple device, then you only get 1GB free. With the paid accounts, the pricing plan starts at 99 cents per month and allows you to access 50GB. Then, for $2.99, you get 200GB, whereas, for $9.99, you get a whopping 2TB!

14. Box

Remote work has been on the rise since the pandemic. If you happen to be a video production company or media house operating remotely and need a video sharing platform, Box might be the ideal choice for you.

The layout is simple, and easy to share video files online. In fact, you can even use it for personal use or storage purposes.

Key Features

Customer service is available 24/7 with helpful tips and suggestions to resolve any issue.
Customized plans available to suit your budget and requirements.
You can easily share video files with your contacts or within groups.
Control and define who can access your video and watch it.
It works great for big teams and remote work as it allows you to send bulk invites.
All users can be easily categorized into groups for easy management.

Pricing

You can start it free with a 10GB storage space or upgrade it to 100GB storage for $11.50 per month.

However, if you’re looking for a business plan, best check out Box’s pricing structure. They have several usage and storage plans starting from $5/user per month and going up to $35/user per month. So pick the one that best matches your needs and company requirements.

15. MEGA

Mega is one of the newest but hottest video file sharing hosting service by a New-Zealand based company. It offers a wide range of pricing structures for everyone – freelancers, startups, and even big enterprises.

Key Features

End-to-end encrypted service
Privacy features such as password encryption to ensure that your videos and privacy are protected.
An encrypted backup feature that saves you from losing any data.
Set who gets to watch your videos online.
Collaborate with remote teams through real-time editing features.

Pricing

MEGA offers quite a great variety of pricing packages. They have several categories for individuals as well as businesses. You can check out their detailed pricing structure to get yourself acquainted with the best plan for online video sharing.

16. SugarSync

We bet you haven’t heard of a cooler name for a video sharing platform. And it’s not just the name, the video-sharing platform, SugarSync, is great for syncing and integrating. It is a cloud storage platform that can easily be synced with any folder on your computer.

Key Features

It can easily be integrated with computer folders.
Easy backup for all video files.
The versioning feature allows you to undo unwanted file changes. This prevents you from going back to square one.
Excellent video-sharing speed. It essentially allows you to upload videos faster.

Pricing

You can start with a 30-day free trial. If you still like the software at the end of the free trial, you’ll have to sign-up for more storage space.

The most basic plan includes 100GB storage space for $7.49 per month. However, if you want to use it for your professional team, you should probably get the business package for 3 users, priced at $55 per month.

17. Yandex Disk

Yandex Disk is yet another video sharing and storage platform. It’s a cloud-based service that operates well on mobile devices too.

Key Features

You can stream videos and music through Yandex Disk.
Just like any other cloud service, it has great storage and video sharing features.
Mobile-friendly interface. You can share and view videos on the go!
You can also download the desktop version for ease of use and accessibility.
Simple and well-designed layout of the software.
Password protection feature that limits permission on video sharing and viewing.

Pricing

The free version for the software has up to 10GB of storage space. However, if you want more space, you can sign up for the paid version that offers 1TB storage space for $10 per month.

18. Media Fire

MediaFire is an effortless and straightforward file hosting and cloud storage service. The specialty it has to offer is that it can share pretty big files (20GB worth of storage). Moreover, it allows you to have 10GB worth of free storage.

Key Features

Share your content through email, link, or social networks.
Store and share any file type.
You can store your files as much as you like.
Get access to all your important files, even on the go.

Pricing

The three plans offered by MediaShare are:

Basic: It is free and offers up to 10GB of storage space.

Pro: Offers 1TB storage space starting from $3.75 per month.

Business: Storage space up to 100TB with $40 per month.

19. TikTok

TikTok, the app that has literally taken the world by storm, is another platform that makes video – sharing as easy as you can imagine. It has over 800 million monthly active users that make video content using the app and then share it with their respective audiences. Quite frankly, TikTok has become the best way to send a video to someone!

The bite-sized videos that TikTok allows you to have become a phenomenon that nobody can keep away from. It’s mainly because it takes user experience and convenience to the next levels.

Key Features

It allows you to record and upload videos easily.
Edit your video content using the numerous tools available.
Live stream your content and interact with your audience in real-time.
React to other people’s content and share it.
Easily download the content available.
Your content will have your username as a watermark.
TikTok makes sharing your video across multiple platforms quite straight-forward.
You can add different sounds to your TikTok video content (hence the lip-sync trend!)

Pricing

TikTok is completely free to download and use, and hence is the fool-proof way of sharing video files online, free of cost!

20. TransferXL

TransferXL is another platform that specializes in the seamless sharing of bigger video files. It gives you the daily limit of 10 GB in the free version, and for this, there is no sign in required. Moreover, the TransferXL also provides client-side encryption, enabling us to make sure that the sharing process is safer.

Key Features

Send files for free.
You can send files up to 100GB.
The online file transfer is encrypted and secure.
Track your file transfers.
Send high-resolution video files.

Pricing

The three plans offered by TransferXL are as follows:

Free with Account offers 5GB storage space.

Pro account starts at $9.99 per month and offers 25GB max transfer.

The enterprise package is charged at $39.99 per month and offers a 100GB max transfer.

About Our Video Marketing Agency

Do You Need to Talk to a Marketing Expert?

We are still an active creative marketing agency. Video production company London, Video production agency Kent

Video marketing lets you showcase your personality, share lots of content in a short time, and ultimately gives your business a voice that can be lacking when people make digital connections. Developing a creative strategy is an integral component of successful marketing in 2022.

Whether you are targeting business professionals or consumers, video marketing is a brilliant way of sharing a message in a way that is sure to grab attention. Emotional marketing is also incredibly important as consumers make it clear that they want a meaningful connection with brands before they part ways with their hard-earned cash. In fact, 73% of consumers say they are willing to pay more for a product or service if they love the brand.

Video Marketing Consumer Behaviour Statistics

1. There are predicted to be 48 billion digital video viewers in the world by the end of 2023.

This represents an increase of 700 million users available for marketing teams to target with strong video content. Brands should also, therefore, consider how they can make their content suitable for large audiences, as we all know the power that a viral video must elevate a brand. Many video platforms are already enabled for this with features such as subtitles and transcripts available, meaning content can be enjoyed by event viewers that it was not originally intended for. This also offers an extra way to enhance SEO with informed meta and alt-tagging data being associated with video content.

2. 30.6% of consumers are searching for tutorials or how-to videos making it one of the most popular forms of video content.

The most popular forms of content were music videos (51%) and viral content (36.7%), which we think brands should pay close attention to. The most successful video content is the one that comes across as the most authentic and organic. It is, therefore, a great idea to pay attention to these trends and find ways that your company can align with what consumers are, somewhat unknowingly, looking for.

The inclusion of how-to, tutorials, product videos, and influencer videos are all important in the marketing world as they showcase consumers engaging with content that can convert them into paying customers. With 62% of people trusting influencers more than celebrities or public figures, we think that this offers a great way to enhance your brand loyalty.

3. 90% of consumers use mobile video as their main form of video view content

Thanks to the likes of TikTok, Facebook videos and Instagram reels, people are looking more to mobile social platforms to view video content. Gone are the days of static images filling feeds, as consumers now expect highly edited and sleek content to greet them.

Globally, 4.43 billion people access social networks using mobile devices, so it is no surprise that this statistic is so high. Brands need to understand that people expect access to every form of content from the trusty sidekick that lives in their pocket or desk. Mobile video content is here to stay!

4. Millennials aged between 26-35 make up the higher category of video viewers

You could even say that they take it as seriously as a part-time job, with some people racking up as many as 20 hours spent watching video content. This means that brands have amazing opportunities to target the consumers that potentially have the least financial commitments.

5. Youtube is the most viewed source of online video content and has an astonishing 2.6 billion global users

The platform is most prevalent in India, with more than 467 million viewers. Very much seen as the leader in video content, the platform is to thank for the rise of user-generated content and consumer video engagement.

The platform’s global reach is also made achievable by accessibility features such as subtitles, which means viewers can still interact with content even if it is not in their native language.

YouTube can also be seen as the first significant influencer platform. In 2022, it is estimated that 30% of all channels belong to a content creator. Thanks to the world of food reviews, beauty tutorials and product recommendations, many people now head to the platform directly for video content that supports a buying decision.

Launched in 2015 to bring Facebook to the needs of the modern social media platform user, Facebook live allows businesses and individuals to stream via their pages to an approved audience. The feature mimics the likes of Instagram stories and YouTube live by allowing people and brands to be instantly streamed to their audiences.

Live video is a great marketing tool to include with strategy and plans as it enhances digital connectivity and helps brands obtain a voice online. Live streaming shows that a company is current and that they have something that is worth sharing.

7. Want to make major money through video streaming? TikTok is the place to be as the video-streaming app has generated more than $6.3 billion to date in revenue.

In September 2022, TikTok’s parent company, Douyin, reported growth for the fourth consecutive quarter to the tune of $914.4 million! This is even more impressive considering the industry of mobile spending is noticing sharp drops just like many other consumer-spend sectors.

TikTok showcases how you can bring in a strong call to action with video content as the app has become increasingly focused on in-app shopping. Many content creators now post links to shop products on their own videos, with a trend also emerging for live TikTok shopping events that people can use a one-click feature to buy products.

The enhanced use of mobile shopping, combined with superior convenience, means that TikTok video content is not a marketing strategy you want to miss out on.

8. 77% of companies use Youtube as their platform of choice to host marketing video content

This proves that brands use the platform as the main call-to-action landing page instead of hosting video content on their websites. The Google integration with YouTube means that videos have the power to be shown within search results if the metadata aligns with the SEO search for a particular keyword or trend.

Viewers love the ability to spend hours getting lost in the world of endless suggested video content. By uploading marketing content to YouTube, brands are improving their presence on the social media platform and the chances of relevant customers coming across their products or services.

The easy-to-use description box, option to interact in the comments and inclusion of hashtags all offer personalisation features that can further enhance the visibility of marketing video content. We think using YouTube as your video hosting platform is a brilliant idea.

About Our Video Marketing Agency

Do You Need to Talk to a Marketing Expert?

We are still an active creative marketing agency. Video production company London, Video production agency Kent

If you’re looking for a video marketing guide, you’re not alone. 79% of video marketers who aren’t using video content plan to build a video strategy in 2022. And 99% of those who already use video are planning to use it more.

There’s no strategy like video marketing for educating, generating leads, and converting customers.

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. So what do you think you know about video marketing, and what do you want to learn?

Video production is more cost-effective and easier to accomplish than ever. Today you can shoot in high-quality, 4K video, even with your smartphone.

But between strategy, equipment, and editing software, video marketing is still pretty complicated. Keep reading to learn everything you need to know about video marketing strategy or use the links below to jump to a specific section.

Video Marketing

Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.

How to Create a Video Marketing Strategy

1. Choose your target audience and find out where they spend their time.

The popularity of video and user-generated video content means that you need to target a specific audience with each video. If you don’t already have strong buyer personas, start creating them now. If you already have a set of buyer personas, make sure to update your personas to include the most recent video research.

2. Connect with stakeholders to align on a plan for the video.

There are typically a lot of players when making a video. How can you ensure they’re all aligned?

Create a questionnaire using Google Forms or SurveyMonkey and pass it along to the stakeholders of the project. This way, you can ask the same questions of everyone and keep their responses in one place.

At this stage, it’s important to agree on a clear set of goals. Is your video marketing to increase brand awareness? Sell more event tickets? Launch a new product? What do you want your audience to do after watching the video?

3. Set a timeline and budget for your video.

Think of video as a shorter, quicker, and less expensive version of your favorite film. While a video needs fewer resources to succeed, it can still be a time-consuming and expensive process. You can save time and money with planning and project management.

Create a clear timeline for every step of the process and plan for occasional delays. Even a small video production relies on the skills of many different people. So, you want to make sure that even with unexpected challenges and changes you can still deliver your video on time.

4. Choose the best platform to distribute your video.

Before you start making your video, think about where you’re going to broadcast it. YouTube SEO is becoming as important as website SEO. source Think about what people on that platform are looking for. You’ll also want to consider:

While videos are often used for advertising, a video doesn’t just promote itself. Some platforms have built-in vehicles for promotion, while others will need you to put in some time and effort to get more eyes on your video content. This list of video platforms can help you decide what platform is best for your video campaign.

5. Develop messaging and choose the right types of video for your personas.

It’s important to communicate a message with your videos. If you’re not sure where to start, use one of these examples of marketing videos to inspire your video strategy. If you’re not sure what kind of message is best for customers at different stages in the buyer journey, align your video messages with the flywheel.

With your budget, skills, and resources in mind, think about the creative roadblocks that might arise. Do you need a designer to create lower third graphics? Are you going to create an animated video or a live-action video?

6. Decide which metrics you want to track and how you will measure success.

Before you dive into production, you need to define your video goals and find the best metrics to help you understand whether you’ve accomplished those goals.

You can default to using the metrics available in your platform of choice. But this can make it difficult to figure out if your video strategy is performing over time. It can also make it difficult to measure the effectiveness of multichannel video strategies.

Instead, choose several key performance indicators that correspond with your video goals. This list of matrics is a good place to start if you’re not sure where to start with tracking your video marketing.

12 Types of Marketing Videos

Before you begin filming, you need to decide what type of video you want to create. Check out this list to better understand your options.

1. Demo Videos

Demo videos showcase how your product works — whether that’s taking viewers on a tour of your software or unboxing and putting a physical product to the test.

Learn how to use video in each stage of the buyer’s journey.

2. Brand Videos

Brand videos are typically created as a part of a larger advertising campaign, showcasing the company’s vision, mission, or products and services.

The goal of brand videos is to build awareness around your company and to intrigue and attract your target audience.

3. Event Videos

Is your business hosting a conference, round table discussion, fundraiser, or another type of event? Produce a highlight reel or release interesting interviews and presentations from the gathering.

4. Expert Interviews

Capturing interviews with internal experts or thought leaders in your industry is a great way to build trust and authority with your target audience. Find the influencers in your industry and put these discussions in front of your audience.

The video above is more than just a surface-level interview, it’s a deep dive with industry experts offering concrete takeaways for viewers. Don’t be afraid to get tactical with your interviews — your audience will grow from your hard work.

5. Educational or How-To Videos

Instructional videos can teach your audience something new. These marketing videos can also build the foundational knowledge they’ll need to better understand your business and solutions. Your sales and service teams can use videos like this as they work with customers.

6. Explainer Videos

This type of video can help your audience better understand why they need your product or service. Many explainer videos focus on a fictional journey of the company’s core buyer persona who is struggling with a problem. This person overcomes the issue by adopting or buying the business’s solution.

7. Animated Videos

Apple created this animated video to share its carbon neutrality goal.

Animated videos can be a great format for hard-to-grasp concepts that need strong visuals or to explain an abstract service or product.

8. Case Study and Customer Testimonial Videos

Your prospects want to know that your product can solve their specific problem.

One of the best ways to prove this is by creating case study videos that feature your satisfied, loyal customers. These folks are your best advocates. Get them on camera describing their challenges and how your company helped solve them.

9. Live Videos

Live video gives your viewers a special, behind-the-scenes look at your company. It also draws longer streams and higher engagement rates.

According to Google in 2021, 85% of people have watched a live stream in the last year. And live-stream interviews, presentations, and events encourage viewers to comment with questions.

10. 360° & Virtual Reality Videos

With 360° videos, viewers “scroll” around to see content from every angle — as if they were physically standing within the content.

This spherical video style allows viewers to experience a location or event, like flying down a hill with Olympic skiers.

Virtual reality (VR) allows viewers to navigate and control their experience. These videos are usually viewed through devices like an Oculus Quest 2 or a Valve Index.

11. Augmented Reality (AR) Videos

AR videos add a digital layer to what you are watching.

For example, you can point your phone’s camera at your living room and AR would allow you to see how a couch would look in your space. The IKEA Place app is a great example of this.

12. Personalized Messages

Video can be a creative way to continue a conversation or respond to someone through email or text.

Use HubSpot Video Hosting or Loom to record yourself recapping an important meeting or giving personalized recommendations. These videos create a delightful, unique moment for think about the purpose of the music. Do you need background music or something with reayour prospects and can drive them deeper into the purchase journey.

Now that we’ve covered the biggest video hosting platforms, let’s drill down into best practices for social media.

Expect viewers to watch your videos without sound.

Did you know that Instagram was the first social channel to show silent, auto-playing videos? This type of video is popular on social media because it makes it easy for viewers to watch videos when they are in public.

Here are a few best practices you can use to make silent videos engaging:

Start with action to grab your viewer’s attention.
Videos that feature people speaking are great for landing pages or your website, but try to stick to visually stimulating videos for social media.
Add text or include captions so that viewers can follow along with or without audio.

Short videos are best.

The most popular videos on social media vary in length by platform. While some strategies call for a longer video, shoot your video in a way that makes it easy to break into more bite-sized pieces. This will help you get more traffic and engagement from your video marketing.

Grab attention fast.

When you’re posting to social media, your video content is competing with a lot of information on the screen. If your viewers are watching from their mobile devices, there’s even more competition. So, it’s a good idea to get into your content quickly and to make it clear what your video is about in the first 8-10 seconds.

Shoot video that works on many different screen sizes.

As you shoot your video, be sure to compose each shot for a range of screen dimensions and shapes.

For example, your audience can watch a widescreen video on their mobile phone while scrolling on Facebook or LinkedIn, but the same video might cut off important visual information if it’s posted as an Instagram story.

Facebook Video Best Practices

In 2016 Facebook emphasized video content with a dedicated video tab, and the platform’s focus on video has grown from there.

Using video on Facebook seems to give brands greater reach in the newsfeed. This is probably because they emphasize viewer engagement in their algorithm. And according to recent Biteable research, their video ad test got 480% more clicks than a still image. This shows that audiences are currently more engaged with videos on the platform.

Brand awareness videos that are light-hearted and entertaining tend to perform well on Facebook. They also offer a detailed best practices guide that outlines how to succeed with video on the platform. It includes recommended video length and priorities for mobile viewing.

Their goal is to better surface videos that are most relevant to the viewer. This means that creating the right content for your audience is more important than churning out videos to keep up with what’s popular.

It’s also a good idea to upload videos directly to Facebook because their algorithm considers a user’s previous video-related actions when determining what videos to show them on later visits.

Instagram Video Best Practices

Instagram’s latest strategy is prioritizing video and social selling. This makes it a perfect platform to launch your latest marketing video.

To impress viewers on Instagram, offer your viewers something they value. IG’s content best practices recommend videos that are consistent, original, and full of personality.

There are four different video formats on the platform:

Reels

Reels are 15-30 second videos that you can edit with in-platform tools including:

Timed text
Filters
Timer and speed controls

This IG video format also lets users add sound to their videos from an in-platform audio library.

Stories

Stories are 15-second videos, or 15-second sections of a longer video, that disappear after 24 hours.

You can also save Stories to your profile. Stories give brands a chance to post direct links that make it easier for people who see your products on Instagram to start shopping.

Instagram Video

Instagram video replaced IGTV in 2021. These videos can be as long as 60 minutes, which gives you a lot of room to experiment.

Instagram offers live video too.

Instagram is also the most popular social media platform for influencers. You may want to work on some collaborative videos if you want to make the most of Instagram for video.

Twitter Video Best Practices

Daily video views on Twitter increased 95% from 2020 to 2022.

Brevity is a core factor on this popular channel. So, when teasing a blog post or piece of content on Twitter, always keep your video short and to the point.

Short clips that are easy to consume tend to perform the best. According to Twitter, short means 6-15 seconds. They don’t recommend you make videos longer than that.

If you want to get a little more experimental with using video on Twitter, you can try making custom videos to engage with your audience. Personal, one-on-one response videos are a smart way to make your brand more human while building personal connections with your followers.

Some other recommendations from Twitter’s team include:

Try pinning your video to the top of your profile for some added exposure.
Show your logo and keep a permanent placement in the upper-left or upper-right corner of the frame
Open your video with your products and services

LinkedIn Video Best Practices

LinkedIn users love video and video has been a focus on the platform since 2017. This is a professional platform and users spend a lot of time networking and searching for jobs. Keep that focus in mind as you create videos for LinkedIn.

For example, if you have a time-saver or just learned something new that might help other people in your network, video is an effective medium for sharing that knowledge.

Industry news is another relevant topic on this platform. If you have thoughts on a recent announcement or news article, let people know what you’re thinking in a video.

And if your company has some news like a great recent hire, a video can offer a personable take that you can add to a press release.

If you’re looking for more inspiration, check out these ideas:

Showcase new technologies in video format
Offer tutorials on how a new physical product works
Broadcast from industry conferences and events

TikTok Video Best Practices

TikTok hit 1 billion monthly active users in 2022 and the most popular app in the U.S. in 2021. While this app started as a spot where Gen Z teens could learn the latest dances, it’s become a force for users of all ages.

Trending content with a high number of views gets priority with TikTok’s algorithm. Frequent posting, humor, and authenticity are key on this platform.

If you’re interested in advertising as well as organic posting, they have a helpful guide for top niches like gaming and ecommerce.

Pinterest Video Best Practices

Pinterest added video to their platform in 2016 and added live streaming in 2022. This app loves creativity, and they recently launched Creator awards to emphasize this focus.

If you’re not sure if Pinterest is the right platform for your audience, take another look. Product searches increased by 20x in 2020 on the platform, and 75% of surveyed users say they’re always shopping.

So, promote a new blog post, engage with your audience, or even drive viewers to a landing page with Pinterest videos.

To drive traffic on Pinterest, create videos that encourage viewers to act, whether it’s saving a pin, reading a blog, or buying a product. Don’t forget to include visual cues for your brand and to create consistent and visually stunning videos for your pins.

Live Video

Live features on social media let users post live video streams of what they’re doing at that very moment.

And live video is more popular than ever. According to Statista, live streaming is the video content of choice for over 30% of viewers.

Most social media platforms offer live video streaming, including Facebook and Instagram. To get the most out of live video, make sure you’re maintaining the same production values for your live video as your pre-recorded videos. High-quality live videos will set you apart from other videos on social media.

For example, If you’re recording live video footage on the go, keep in mind that background noise is easily picked up by microphones. You may want a more controlled environment if you’re recording a more serious or professional broadcast.

Here are a few more tips to make your live videos stand out.

Think about timing.

Keep in mind that your live video will be broadcast from the platform itself, so that’s mostly where you’ll be promoting your broadcasts. Do some research on your target audience to find out when they’re most engaged with your posts.

Even if some of your followers miss out, most apps

will save your videos to the app by default. You can delete them manually if you want to but they’ll usually be available for viewing by your followers after your live stream ends.

Come up with a compelling title.

Your title should describe what your video is and why people should either tune in now or replay your stream later. Adding the word “exclusive” to your title lets users believe they’re seeing footage no one else has seen before. This can make your video more exciting for potential viewers, so they’re more likely to tune in.

Respond to comments live.

On many platforms, people who are watching your stream in real-time can comment and “like” the broadcast.

Other viewers can see these comments and the number of likes your video has. Acknowledge or respond to these comments on the live broadcast to encourage engagement. This makes the experience feel like more of a two-way conversation.

Experiment and keep an eye on your data.

Be sure to experiment with different ways of using live video and what types of content your audience likes most.

Most platforms will offer data that you can analyze to figure out what works.

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social media productions
video marketing content

Twitter has been the go-to social network for real-time information and interaction since its founding. Social Media Production, politicians, and brands from various sectors have used this platform to publish video marketing content that has an immediate impact.

However, Twitter has undergone a series of changes since it came under the ownership of Elon Musk, the South African-American mogul known for founding companies like Tesla. On October 27, 2022, he officially became the owner of Twitter, and since then, the platform has received several modifications.

All the changes on Twitter

Below we list all the changes that have appeared on Twitter since Elon Musk’s delegation to the social network, some of which are very important for public figures, companies or influencers.

Twitter Blue: The paid subscription on Twitter

The main change that Elon Musk applied to the popular microblogging social network was Twitter Blue, a monthly subscription that adds benefits for users who pay for it. It costs $9.99 per month if paid from a PC and renews once a month.

Changes to Twitter’s algorithm

In addition, Elon Musk announced more changes that would be applied from April 15, 2023.

Users with Twitter Blue verified accounts will have greater visibility and priority in the algorithm, as they will appear in the For You section and at the top of the timeline when searching.

Note that the accounts you follow will also appear in For You, but with less priority.

However, profiles that you do not know and that are not verified will not have the possibility of appearing in either For You or Following.

Reactivation of blocked accounts

After declaring that the new policy of Twitter is “freedom of expression,” in which negative tweets or those that incite hatred will be “removed” but not banned, Musk restored several accounts that had been suspended, including those of Donald Trump, Jordan Peterson, and Kathy Griffin (Musk restored Trump’s account after conducting a Twitter poll: 51.8% of the fifteen million respondents voted “yes” to returning the former US President’s account).

More metrics in tweets

Each tweet now publicly displays how many views it has received, an update that Musk made in an effort to show how “Twitter is much more alive than people think.”

The visit count information was already available in the data displayed by the account analysis provided by Twitter to all users who activate it.

However, this new feature directly displays the view count below the tweet, without having to press the ‘View Tweet statistics’ button.

See Twitter only on Twitter

The latest change is the suspension of access to Twitter’s API, which is the system that other platforms use to communicate with Twitter.

For example, this affects you if you usually use a different platform to manage the different social media accounts you have instead of accessing Twitter’s application or website directly.It is not clear, however, whether accounts that want to use Twitter’s free API must be verified with the blue badge. This badge, as we remember, is obtained by paying $8 per month for Twitter Blue and also allows the social network to verify the user’s identity.

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live stream services
video companies
film production

As we look towards 2023, there are several key trends that are poised to have a significant impact on the industry. From the growing popularity of live stream services, to the increased focus on premiumization and sustainability, these trends will shape the future of the cinema industry and determine which video companies and film productions succeed in the coming years.

1. 2023 Will Reshape The Exhibition Market

The exhibition market has been forced to adapt following the events of 2020. Cineworld, the second-largest cinema chain in the world. Filed for Chapter 11 bankruptcy protection in the US and has been working to find a solution. CGR, France’s second-largest exhibition chain, announced that it was up for sale, with the process currently underway. Vue International’s largest creditors converted the company’s debt into an ownership stake in the company. The market is in a state of flux and the outcome of these changes will greatly influence its future direction. 2023 will be a crucial year for determining the market’s trajectory.

2. Distribution Will Have to Change Too

The distribution market has undergone a significant reshaping in recent years. 2020–2021 saw a period of experimentation with risky moves, like the “day and date” release strategy. Which posed a potential threat to the exclusivity of theatrical releases. However, 2022 has opened up new perspectives with companies like Amazon and Netflix emerging as potential solutions, to the industry’s challenges. 2023 will establish the role that key streamers intend to play: will Amazon confirm their commitment to invest a billion dollars a year for movies that would start on the big screen? Will Netflix follow this path? The challenge now is to rebuild moviegoing habits in a market potentially facing less studio content.

This is truer in some markets than others, of course. Note that in the U.S., the top 10 movies of 2022 represented 55% of its annual box office compared to 39% in 2019. Whereas in France, the top 10 films represented 25% of admissions last year, approximately the same amount as in 2019.

3. A Greater Focus on Premiumization

The success of films like Avatar has all but confirmed the public’s appetite for a true cinematic experience. Especially in premium formats like Dolby, IMAX, Ice Theaters, 4DX, and ScreenX, all of which continue to outperform standard formats. The next step in this challenge is to move from a situation in which exhibitors are questioning how many premium screens they should have in a location to one in which every single seat is considered premium in some way, shape, or form.

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If you’re considering diving into the world of video marketing like many video marketers with the planet’s most popular company video-sharing social network, we’ve got all the hot numbers you need to inform your strategy right here.

YouTube user statistics

1. YouTube has 1.7 billion unique monthly visitors

In total, the site gets 14.3 billion visits per month: that’s more than Facebook, Wikipedia, Amazon and Instagram. Pop-u-lar!

2. 54% of YouTube users are male

For YouTube users over 18 years old, 46.1% identify as female and 53.9% identify as male.

This is a bit of a shift from just a couple of years ago (in 2020, 56% of YouTube users were male-identifying and 44% were female-identifying) so this could be a clue that we may be seeing more and more women are creating and consuming content on the platform in the years to come.

3. In the U.S., 62% of users access YouTube daily

Some even visit several times per day, according to Statista. Meanwhile, 92% of American users claimed to use the platform weekly and 98% say they access the site monthly.

4. Visitors spend an average of 19 minutes a day on YouTube

That’s a pretty generous chunk of time to be hanging out on a platform. Wanna capture some of those minutes for your own content? Here’s our guide to getting more views on YouTube and the ultimate breakdown of the current YouTube algorithm.

Less than 1% of YouTube users aged 16-64 are unique to the platform.

The bottom line? Assume that your fans are also following you on Facebook, Instagram or TikTok and make sure you’re not repeating content or cross-posting: give ‘em something fresh!

Dig into our complete guide to YouTube marketing to start building a truly unique strategy for the platform.

YouTube usage statistics

6. YouTube is the world’s second-most visited website

With over 14 billion monthly visits, YouTube clocks in as one of the internet’s heaviest hitters, right after its parent company, Google. “YouTube” also happens to be the third most popular search term on Google.

7. 694,000 hours of video are streamed on YouTube each minute

That’s even more than Netflix, where users stream just 452,000 hours of video marketers.

8. 81% of internet users have used YouTube

So… basically everyone. Even if you’re not creating regular content on the site, it’s worth having a presence here on one of the world’s most popular digital hubs in some capacity.

Ready to build your brand on YouTube? Here’s how to increase your YouTube subscribers and promote your YouTube channel.

9. 22% of YouTube users are accessing the site via mobile

While the majority of YouTube’s audience is watching video marketers via their computer, a big chunk of users are coming to the platform via their phones. Marketers would be wise to make sure content is optimized for a great viewing experience on even the tiniest of screens.

10. Mobile users visit twice as many pages on YouTube as desktop users

Score another one for the mobile crew. With an average of 4.63 pages visited via the YouTube app versus only 2.84 pages per visit on the desktop, mobile users clearly are lingerers who can’t get enough of that ‘Tube.

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Posts Tagged‘Video Production Company’

Wedding Videography With Drones

What do drones do?

What are the benefits of drone filming?

Understanding guidelines and regulations

Planning stage

Filming stage

Editing stage

The best drones for wedding videography

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Most Expensive Wedding Videography Venues In The World

Oberoi Udaivilas in Udaipur, India

The Biltmore Estate in North Carolina

MolenVliet Wine Estate in Stellenbosch, South Africa

The Loeb Boathouse in Central Park, New York

Le Manoir aux Quat’Saisons in Oxfordshire, England

New York Public Library

Palais de Tokyo in Paris, France

The Ritz-Carlton Hotel in Moscow, Russia

The Four Seasons Hotel George V in Paris, France

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Common Video Marketing Terms You Should Know

Common Video And Marketing Editing Terms You Need to Know

1) Aspect Ratio

2) B-roll

3) Bit Rate (Data Rate)

4) Close Up

5) Color Temperature

6) Compositing

7) Compression

8) Crop Factor

9) Cut-in (Insert Shot)

10) Foley

11) Frame Rate

12) High Definition Media Interface (HDMI)

13) J-Cut

14) Jump Cut

15) L-Cut

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Tips to Have the Best Couple Wedding Photoshoot

Why Do A Couple Wedding Photoshoot?

1. Celebrate and indulge in special moments

2. Let creativity flow

3. Consult With Professional Wedding Photograghy

Choosing the right time

Styling guides

Posing prompts

4. Capture meaningful locations together

5. Spending quality time together

6. Hang your memories on the wall

Ready to capture your love story?

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20 Simple Ways To Easily Share Video Files Online

Who are these easy video sharing app and tools for?

1. GoVisually

Key Features

Pricing

2. Google Drive

Key Features

Pricing

3. YouTube

Key Features

4. Vimeo

Key Features

Pricing

5. VideoSprout

Key Features

Pricing

6. Dropbox

Key Features

Pricing

7. WeTransfer

Key Features

Pricing

8. One Drive

Key Features