Posts Tagged‘video production’

wedding videographers, wedding filmmakers, wedding cinematography

Wedding Videographer Must-Have Shots

Posted September 24, 2024 No Comments
video production marketing content video marketers video content videography
wedding videographer

Capturing wedding videography is like telling a love story in motion. Each wedding is unique, and as a wedding videographer, I’ve found that certain shots are key to bringing this story to life. Here’s my personal rundown of the 10 essential shots that I believe are crucial for creating a truly memorable wedding video.

Bridal Prep

The morning of a wedding is filled with anticipation and excitement. I focus on capturing the bride and groom as they prepare, surrounded by friends and family. It’s the little details – the dress hanging, the shoes, the laughter and nerves – that set the tone for the day. Whether it’s laughing with the girls, tears over a handwritten note or a deep breath to keep composed, all of these set the tone for your film and big day.

The Emotional First Look

There’s something incredibly special about the first look. Whether it’s the couple seeing each other for the first time or a parent’s tearful pride, these moments are pure emotion. Capturing these genuine reactions is key to adding depth to the wedding story. I’ve seen first looks where bridesmaids are in tears, or dad can’t quite find the words to say how beautiful the bride looks, all are equally magic. 

The Iconic Aisle Walk

The walk down the aisle is a highlight of the day. Here at Modus Films we aim to capture the anticipation, the emotions of the groom, and the reactions of the guests. This moment is rich with symbolism and emotion, making it a must-have in any wedding video.

The Heart of the Ceremony: Vows

The vow exchange is the emotional peak of the ceremony. It’s about the promises made, the quivering voices, and the couple’s deep connection. Capturing this moment requires a focus on both the bride and groom, ensuring their words and emotions are preserved.

When you’re choosing a videographer do take time to ask if they capture the vows in full and provide you with these, as not all wedding videographers do. To me this is the most crucial part of your day and the part where I pretty much hold my breath the whole way through!

The First Kiss as a Married Couple

The first kiss is a fleeting but monumental moment. It’s the culmination of the ceremony and a symbol of their new journey. Capturing this requires perfect timing and focus. You’ll often see the photographer and wedding videographer working together here to ensure they both capture this moment perfectly, and this is another reason I recommend ensuring your videographer and photographer get on. Noone wants a disgruntled photographer popping up mid-frame!

The Joyful Exit

The post-ceremony exit is a burst of happiness. Whether it’s through a shower of petals or cheers, this moment is all about the celebration of love. Capturing the energy and excitement here is essential. Don’t worry about where the confetti goes, smile, laugh, kiss, have fun! This is where the party starts!

Intimate Moments: The Couple Alone

Setting aside time for the couple to be alone is crucial. This is when I capture their love and connection in a more intimate setting. It’s about the shared looks, the laughter, and the quiet moments away from the crowd.

The First Dance: A Dance of Love

The first dance is always magical. It’s a visual representation of their love story. Capturing the couple’s movements, their connection, and the ambiance is key to bringing their story to life. First dances are also about your friends and family filling the floor and cutting loose until the early hours! Nothing beats seeing the best man dancing the time warp with your Great Aunt!

Wrapping It Up

In wedding videography, it’s not just about capturing moments; it’s about telling a story. These 10 shots are some of my staples for ensuring that every aspect of your day is remembered. But beyond these, I’m always ready to capture those unexpected, spontaneous moments that often become the most treasured memories. Every wedding has its own rhythm, and my job is to capture it in all its unique glory.

Cinematic Wedding Videographers Based in Kent

Here at Modus Weddings we offer premium, cinematic wedding videography services to our couples. We film worldwide to capture beautiful wedding videos that capture all the details from your day.

Find your perfect Wedding videographer with our selection of award-winning filmmakers. We are a collective of friendly individuals who love to make you smile.

 If you want to work with the best cinematic wedding videographer Kent has to offer then get in touch! Or see our packages here.

Email [email protected] or call us on 01233 273 273.

Wedding Video Company, Kent & London

video production

Top Monitors for Video Marketing Editing

Posted September 10, 2024 No Comments

As any seasoned pro can tell you, while there is certainly artistry involved in film and video editing, you also need the right tools to do the job well. Now, that doesn’t necessarily mean you need to throw your laptop or gaming monitor in the trash and immediately go out and buy the most expensive video marketing editing monitor possible. However, if you are serious about video marketing editing, you should at least be using gear that can handle the latest video editing software and programs. 

video marketing

What makes a good monitor for video marketing editing?

When looking into high-end monitors for video marketing editing, the technical specs and details become much more important than when you’re just shopping for a gaming monitor or a laptop for work Slack and emails.

Serious video editors look for a myriad of features when trying to select the right monitor for their personal video marketing editing workstation. Some of these key elements include:

Some Of The Best Video Editing Monitor

Now that we’ve covered the key elements that most filmmakers look for, here are our top picks for the best video marketing editing monitors currently on the market.

1. EIZO ColorEdge CG319X 31.1″ 17:9 Hardware Calibration IPS Monitor

Let’s start off our list at perhaps the highest price tier that we’re going to cover. Here we have one of the best monitor options (and objectively the most powerful video editing displays) out there: the EIZO ColorEdge CG319X. 

Designed for HLG and PQ curves for some true high-dynamic range editing, this 31.1-inch ultrawide monitor is the peak of calibration and performance. 

You’re looking at 4096×2160 resolution, 10-bit support, and 24-bit LUT; it’s an ideal monitor for the highest end of video editing and VFX work.

Price: $5,739.00

2. BenQ SW321C 32″ 16:9 4K HDR IPS Photo and Video Editing Monitor

Next we have BenQ’s new SW321C 32″, a 16:9 4K HDR IPS video marketing editing monitor perfectly tailored for those working in video editing (and photo editing) professions. This SW321C 32″ truly offers some of the best color accuracy and support across a myriad of video editing profiles and LUTs. 

As a 3840×2160 resolution monitor with a 60Hz refresh rate, the SW321C includes 10-bit support for 1.07 billion colors and some improved RGB color blending to offer some of the truest representative viewing of your original image and final output previews. 

Simply put, this is one of the best monitors on the market for a middle-tier price point that would be great for any serious studio or setup. 

Price: $1,999.00

3. LG 32UL950-W 32″ 16:9 4K UHD HDR FreeSync IPS Monitor

Moving down a bit in price (but without sacrificing much in terms of video marketing editing, accuracy or specs), the LG 32UL950-W 32″ is one of the brand’s most vivid and immersive monitors that video editors (specifically those looking to work more with color space and correction) might enjoy. 

With a 3840×2160 4K UHD resolution, 1300:1 static contrast ratio, and a brightness rating of 450 cd/m², the 32UL950-W is fully equipped for just about any video editing project under the sun. 

The LG 32UL950-W is another solid video editing monitor option for those with a bit of a budget, but it won’t break the bank too badly.

Price: $1,296.99

4. Dell U2720Q UltraSharp 27″ 16:9 HDR 4K IPS Monitor

Our first option from Dell is one of the most solid and reliable video marketing editing monitor options that you can find right now. 

While not quite a true example of a best budget monitor perhaps, the U2720Q UltraSharp 27″ 16:9 is still an affordable and very powerful monitor that should be a good fit for the majority of video editors with different video editing needs. 

With a 27-inch in-plane switching panel, a native resolution of 3840×2160 and support for 1.97 billion colors, this 16:9 monitor should be great for all your video editing endeavors.

Price: $779.99

5. BenQ PD3200U 32″ 16:9 4K IPS Monitor

BenQ is a familiar name for anyone who’s been in the market for a video marketing editing monitor in the past, and the PD3200U 32″ has proven to be one of the better and more reliable monitors for video editors of any skill set. 

This 16:9 4K monitor supports 100% of the sRGB and Rec. 709 color spaces and can be used with CAD/CAM or other animation display modes. The PD3200U features a 3840×2160 native resolution with a great 1000:1 contrast ratio, plus plenty of support for color accuracy and all the built-in connectivity features that your workflow should desire.

Price: $699.99

6. LG 27BN88U-B UltraFine Ergo 27″ 16:9 UHD 4K FreeSync HDR10 IPS Monitor

The LG 27BN88U-B UltraFine Ergo 27″ is another popular choice for the best budget monitor for video marketing editors not looking to break the bank. It’s both innovative and ergonomic in its nimble design, and can also attach to your desk with a single clamp. 

The monitor itself features a native resolution of 3840×2160 and supports HDR10 for 1.07 billion colors and plenty of brightness and response time.

Price: $624.00

7. NEC EA271U-BK 27″ 16:9 4K IPS Monitor

Moving along, we have to highlight a smaller option from the manufacturer NEC. While maybe not the biggest name on our list, the EA271U-BK 27″ is a quality 4K IPS monitor that’s really designed for a multiple monitor setup for any video marketing editors looking to handle large projects with many components and deliverables.

With a 3840×2160 4K UHD resolution and support for 1.07 billion colors, this monitor’s specs should all be on par with its competition at its price point. However, it should also offer a bit more in terms of connectivity and viewing preferences.

Price: $599.00

8. Dell U2419H UltraSharp 24″ 16:9 IPS Monitor

A slightly cheaper and more affordable companion monitor to Dell’s uber-popular U2720Q UltraSharp 27″, the U2419H UltraSharp 24″ is still a great option for any video editors that are on a tighter budget and open to a smaller screen size. 

Still, make no mistake: The U2419H UltraSharp 24″ is very capable itself with a native resolution of 1920×1080 with a 60Hz refresh rate, not to mention plenty of color support, calibration accuracy, and some slick anti-glare coating to get you plenty of viewability and dynamic range to work with.

Price: $399.99

9. ASUS ProArt Display PA278QV 27″ 16:9 Adaptive-Sync IPS Monitor

Moving further down in price points — but without sacrificing too much in terms of accuracy or support — the ASUS ProArt Display PA278QV 27″ is a quality adaptive-sync IPS monitor tailored for those who hone their skills in the color-side of video editing work. 

With its factory calibrated (and Calman-certified) color accuracy, this 2560×1440 QHD resolution monitor boasts plenty of vivid colors and a wide 178-degrees of viewing angles. It also has plenty of connectivity options and hubs for quick plug-in and access.

Price: $319.00

Cinematic Wedding Videographers Based in Kent

Here at Modus Weddings we offer premium, cinematic wedding videography services to our couples. We film worldwide to capture beautiful wedding videos that capture all the details from your day.

Find your perfect Wedding videographer with our selection of award-winning filmmakers. We are a collective of friendly individuals who love to make you smile.

 If you want to work with the best cinematic wedding videographer Kent has to offer then get in touch! Or see our packages here.

Email [email protected] or call us on 01233 273 273.

Wedding Video Company, Kent & London

TikToks Affect on Video Marketing Agency

4 TikTok videography trends 2024

Posted September 3, 2024 No Comments

TikTok trends move fast. Between viral dances, memes, recipes, hacks and other trends, it’s hard to keep up. When creating your TikTok videography marketing strategy, it’s a good idea to use a mixture of popular TikTok trends. This will help your channel stay relevant and timely. But in order to keep up with the latest trends, you need to know what they are. To learn more about TikTok and its impact on social media look here.

videography

1. Dance challenges

Dance challenges remain a popular trend on TikTok—the only thing that’s changed is the song and the dance. Plus, some of the most famous TikTokers grew their following by creating and performing dance challenges.

Think of ways that your brand can also jump on various dance challenges. If you scroll through TikTok videos for a bit each week, you should be able to compile a consistent list of dances.

2. Pack an order with me

Many small businesses have taken to TikTok to build a community, and one great way to do that is by packing orders on camera. This has become so popular for certain businesses that they will receive comments from customers requesting that their order is packaged on camera.

These videos often tend to take on an ASMR-vibe (more on that in the next trend), making them a double whammy. By making your stockpile visually appealing, you can create an engaging video that showcases how you package orders and builds trust by proving to customers that the products they’re buying are kept safe and sound.

3. ASMR/Satisfying videography

We mentioned ASMR videos briefly in the last point, but we’re going to touch on these a bit more. ASMR stands for autonomous sensory meridian response and it refers to the tingling sensation one might feel down their back sometimes triggered by hearing a certain type of sound.

This ASMR videography focus exclusively on sound, like grabbing items to put into an order, restocking items (another popular video type on TikTok) or filling jars with your product. like we have in this example from DTE Beauty.

ASMR is deemed a type of satisfying video, but there are a number of types of “oddly satisfying” videos that relate more to the visual satisfaction the viewer gets, like this professional baker decorate cookies.

How can you make your product or service visually or auditorily satisfying? Brainstorm some ideas then start filming.

4. Day in the life

Another trending TikTok video type is the “day in the life” video. These follow someone (either someone on your team or the business owner for a small business) throughout their day-to-day tasks and activities, especially how it relates back to their business.

Here’s an example of a bakery owner sharing what a day in her life looks like. She creates these videos multiple times a week and her followers enjoy being able to watch as she grows her business.

This trend can be emulated in a number of different ways. Consider having one team member take over your TikTok account each week and walk followers through what their day-to-day job and work load looks like. Or, if you run a small business, consider regularly sharing what you do throughout the day. Transparency like that is not only interesting to an audience but can also encourage others to follow in your footsteps.

Cinematic Wedding Videographers Based in Kent

Here at Modus Weddings we offer premium, cinematic wedding videography services to our couples. We film worldwide to capture beautiful wedding videos that capture all the details from your day.

Find your perfect Wedding videographer with our selection of award-winning filmmakers. We are a collective of friendly individuals who love to make you smile.

 If you want to work with the best cinematic wedding videographer Kent has to offer then get in touch! Or see our packages here.

Email [email protected] or call us on 01233 273 273.

Wedding Video Company, Kent & London

3 Social Media Video Production Platforms pros and cons

Posted August 20, 2024 No Comments
video production
social media

There are so many ways to share videos on social media these days. So it can be hard for creators to figure out which one is best, the differences between them all, and where each video production / video content platform shines. This is especially true when it comes to the difference between YouTube Shorts vs TikTok vs Instagram Reels. And who could blame creators for wondering about the differences when there are so many?

In the past, social media apps used to have different types of content people posted. YouTube used to be known for long-form videos, Instagram was a static picture app, and TikTok was a short-form video content platform. Oh what simple times those were! Now, these three platforms are more interconnected than ever before.

While you can do everything you set your mind to, you can’t do it all at the same time. For this reason, you might want to compare each of the platforms. And then choose the one that suits your needs the best before you decide where you want to market your business.

So, let’s look at all three social media platforms and compare them to each other to help you make your decision easier

Common features of Instagram Reels, TikTok, and YouTube Shorts

Before we look at the differences between YouTube Shorts vs TikTok vs Instagram Reels, let’s discuss some of the common features that platforms have. Believe it or not, there are quite a few:

YouTube Shorts vs TikTok: Pros and cons

To start, let’s first compare YouTube Shorts vs. TikTok. First, let’s take a look at the audience split for each platform. TikTok has a younger audience, with the majority of users being between the ages of 19 and 25. While YouTube’s audience is a bit older, with the majority of users being between the ages of 26 and 32.

Another difference in the demographics of these two platforms is that there are more male users on YouTube. TikTok on the other hand has more female users. So, if your target audience is primarily male, you might be better off using YouTube Shorts than TikTok.

One advantage that YouTube Shorts have over TikTok is the monetization options. Yes, TikTok has many different ways to allow TiKTok creators to make money with TikTok. The app has the Creator Fund and allows for virtual gifts during TikTok Lives. But YouTube makes earning money much more lucrative.

YouTube Shorts are a great way for creators to attract new audiences to their channels where they can monetize their videos with ads, and YouTube sponsorships. Plus, in 2023 YouTube introduced a Shorts Fund that allows creators to earn money from the views of the ads that appear in between Shorts.

One area where YouTube Shorts are lagging behind TikTok is shopping links. YouTube Shorts don’t allow creators to add shopping links directly to their videos, which can limit a lot of promotion potential.

And lastly, YouTube Shorts only allow 60-second videos while TikTok allows up to 10 minutes. Longer videos on TikTok allow for more opportunities to grab people’s attention and connect with your audience.

Reels vs TikTok: Pros and cons

Now, let’s look into Instagram/Facebook Reels versus TikTok. Instagram Reels have been compared to TikTok. And many creators on the apps recycle video content from one platform to another. But there is a slight difference between the two platforms, its users, and what type of content does better.

So, first off, let’s compare the audiences. TikTok has a younger audience, mainly Gen Z, with the majority of the users falling between the ages of 19 and 25. Instagram and Facebook both have the majority of their users between the ages of 26 and 32. But Instagram also has a large group of users between the ages of 19 and 25. Placing it not far behind TikTok.

Now, when it comes to gender, Facebook has more male users. While TikTok has more female users and Instagram has an even split between male and female users. This goes to show that Instagram works best for brands that have both females and males as their target audiences. And it makes TikTok the most versatile platform out of the three.

If we compare features between these three platforms, then TikTok has a huge advantage. First of all, it has a private video productionoption whereas all videos posted on Facebook Reels or Instagram Reels are public.

TikTok also has duet and stitch features which allow content creators and users to interact with each other’s videos on a whole new level. Instagram and Facebook Reels lack some of these technical capabilities. This can be a drawback for creators really looking to engage with their audience and other creators.

Another thing to consider is the video length. Facebook Reels allow 60-second videos, Instagram Reels 90-second videos and TikTok allows up to 10-minute long videos. If your audience likes short, snappy video production, then Facebook or Instagram Reels are a great option. But if you want more options when it comes to social media video length, then TikTok is the winner.

Something else to consider is the in-app experience of each app. TikTok is wonderful for everything related to video. The only-video option allows creators to only focus on one type of content which is great if you love creating videos on social media.

Both Facebook and Instagram offer quite a bit when it comes to the type of content you can post. With Instagram, you have your Reels tab where your video content lives. And then you also have your feed, where videos or pictures can be. Plus, there are Instagram Stories.

The same goes for Facebook. You can create video content for Facebook Reals or Facebook Stories, or you can create static content for your feed. You have plenty of options and while the video is the preferred option by many users, there are still plenty of people who enjoy static posts.

Cinematic Wedding Videographers Based in Kent

Here at Modus Weddings we offer premium, cinematic wedding videography services to our couples. We film worldwide to capture beautiful wedding videos that capture all the details from your day.

Find your perfect Wedding videographer with our selection of award-winning filmmakers. We are a collective of friendly individuals who love to make you smile.

 If you want to work with the best cinematic wedding videographer Kent has to offer then get in touch! Or see our packages here.

Email [email protected] or call us on 01233 273 273.

Wedding Video Company, Kent & London

video production companies

Is The 8 Second Rule Still Important In Video Content?

Posted August 13, 2024 No Comments
video content

In order for an ad to be successful, it’s got to do two things: engage and persuade. Your videos first eight seconds are its best chance at catching attention before your user moves on to their next piece of content. Then, whatever remaining time your video’s got left is your opportunity to persuade your user toward purchase. Especially on sites where tons of ads are shown, ad blindness quickly takes over. On your Facebook Feed, video content ads are only watched for an average of 5.7 seconds.

Basically, if you’re not capturing your audience in your video’s first eight seconds, you aren’t capturing them at all.

How to Nail Your Video’s First 8 Seconds

You’re nervous. Eight seconds isn’t long and communicating your brand message in 30 seconds is hard enough – how do you boil down everything you want to say into just eight seconds?

Well, for starters, you don’t. Those first eight seconds are crucial, but don’t take that to mean you have to say it all and make it stick in just that short amount of time. Instead, focus on what’ll really grab your audience’s attention in the quickest and most efficient way possible.

Luckily, we’ve got a little experience making videos. We’ve got a few handy tips we use time and time again to nail those first eye-catching seconds.

1. Focus on the visuals.

You’ve only got a few seconds, so before thinking about your script or your tagline or your voiceover, focus on the one thing that can actually make a big impact fast: your visuals.

Whatever your video content is about, it’s got to do one big thing – stop your audience from scrolling. Use bright colors, movement, close-ups, happy faces, and more to surprise and shock your viewer so they literally stop scrolling and start watching. Once you know you’ve got their attention, you can give your message more focus.

2. Boil down what you offer into one sentence.

Your video can obviously be longer than one single sentence, but boiling down your brand mission or product/service offering into one clear and direct sentence is a great exercise. Not only does it make for a more focused video, but if you struggle to get it down that short, it could be a sign that your mission needs some refining.

Here are a few questions you can answer to boil down your message in a short and succinct way.

3. Use text to communicate, not sound!

Remember, people scroll their feeds and their browsers with the sound off. Don’t expect people to ever stop, tap or click on your video content, listen to the audio, and then decide whether or not they’re interested.

Don’t get us wrong – sound is a crucial element of any video. But don’t rely on sound solely to get your message across, because users don’t have the time to pay attention to what your video is saying. Instead, tell them what they can’t hear with captions, text, or other informative word graphics. Not only do graphics and text grab a user’s attention (when’s the last time you looked at a word without reading it?), but they’re an effective way to give your audience more information in a more memorable way.

4. Don’t forget effects.

Effects are a great way to captivate, especially when you don’t have the biggest budget for actors, locations, creative setup, and more. With the right video effects, you can use a simple video, even stock footage or text-only videos, to create a beautiful and engaging piece of content that’ll help you attract the attention you deserve.

Take a look at what we did with this social video for Cheryl Saban Designs. We used just a few scenes of b-roll and tied it together with a few fade-ins, fade-outs, some text, and more. We also played with bold color and blurring effects to create something unique that relied mostly on effects along with beautiful footage of the product to draw viewers in and keep them engaged for the entire video.

Cinematic Wedding Videographers Based in Kent

Here at Modus Weddings we offer premium, cinematic wedding videography services to our couples. We film worldwide to capture beautiful wedding videos that capture all the details from your day.

Find your perfect Wedding videographer with our selection of award-winning filmmakers. We are a collective of friendly individuals who love to make you smile.

 If you want to work with the best cinematic wedding videographer Kent has to offer then get in touch! Or see our packages here.

Email [email protected] or call us on 01233 273 273.

Wedding Video Company, Kent & London

wedding filmmakers, cinematic wedding videographers, wedding videography

Filming The ‘First Dance’ For Wedding Video Content

Posted July 24, 2024 No Comments
wedding video content
wedding videographer

A lot of skill behind the camera and video editing mastery will be required to capture the first wedding dance in the most emotional and visually-pleasing way. This is one of the most important reception moments. As a wedding videographer, you’ve shot first wedding dances multiple times and you know that each one necessitates a specific approach. The nature of the wedding venue, the available space, the light and the music all determine the manner in which you’ll have to shoot the first dance for the wedding video content.

On top of paying attention to the technical and environmental essentials, you can also test out various creative techniques to get a beautiful outcome. Or check out our other blog on best cameras for wedding videography.

Have a Chat with the Bride and Groom


Coaching the bride and the groom before the beginning of the reception will enable you to capture some of the best dance shots. Tell both the bride and the groom they should hold each other without blocking the face of their partner during the dance. You should also give them a clear idea about your position and where to look.

Keep the instructions simple and limited. If you overwhelm the couple, the shots will look way too stiff and staged.

While it’s important for the bride and groom to look at the camera, they should also enjoy the first wedding dance. Tell them that it’s ok to look at each other, have fun and connect during that very special moment. This kind of connection is the one thing that will boost the emotional appeal of the shots.

There’s one final thing you’ll need to touch upon.

Many couples worry that their first wedding dance is going to be mediocre because they’re not particularly skilled on the dancefloor. Let them know that dance skills don’t really matter. The first wedding dance is about the emotion and about having fun. If the bride and groom manage to let go of the worries, chances are that the footage will look spectacular.

Ensure Quality Light


Even if you know how to use the most advanced video editing techniques, the outcome will look grim and blurry in the absence of sufficient lighting.

Most wedding receptions occur in the evening. Hence, the light will be limited to candles and lanterns. While these create a very romantic atmosphere, they could prevent a wedding videographer from capturing all the beautiful details of the first wedding dance.

Visit the wedding venue in advance. If you know where the stage is and where the first wedding dance is going to take place, you can use external flashes to illuminate the bride and the groom. These are easy to turn off once your job is done so that the romantic atmosphere is uninterrupted.

For the best results, place your lights high and aiming down at the bride and the groom. If you have to, think about ISO adjustments, as well. When the image remains somewhat dark regardless of the additional lights, you’ll have to increase the ISO manually. Depending on the camera quality, start with an ISO of 800 to 1,000 and make additional adjustments upon necessity.

Experiment with Shooting Angles


A static camera in the beginning is a good choice because you will create some quality wide footage. You will capture the dancing couple and some of the surroundings to recreate the party atmosphere in the wedding video content clip. It’s also a good idea, however, to experiment with some more interesting shots.

A few face close-ups will capture the depth of emotion. Create some footage of the groom’s hand placed gently on the bride’s waist, of her shoes on the dancefloor or the floral arrangements surrounding the stage. Show the faces of the guests, the parents, the best man and the bridesmaids. Look around – don’t be focused exclusively on the couple (a tip that sounds somewhat counterintuitive but that can add great details to the shots).

You can also experiment with shooting angles and perspectives to make the footage a bit more dynamic. Take the camera low and point it up to make the first dance footage more intriguing. Alternatively, climb on a chair and point the camera down towards the dancing couple.

You can even experiment getting behind a lit candle or a table centerpiece to frame the shot and add a bit of context to it. Such experiments are best undertaken when you have a second wedding videographer at the venue. Make your colleague capture the wedding dance in its entirety while you get a bit more creative.

Use the Right Video Editing Techniques

You have one more chance to get really creative with the first wedding dance footage. The editing process is as important as capturing those special moments during the ceremony. Using the right video editing techniques will highlight the most beautiful aspects of the shots.

It’s ok to use some special effects like slow motion or animation. The rule with special effects is that less is always more. Choose one special effect and understand the manner in which it’s going to affect the footage. If you have no reason to utilize the effect at that very moment, you should probably keep things simple.

Slow motion, for example, could be a good choice while the bride is spinning around. It will show the beauty of her gown, the fine lace that is twirling around her body.

Working with a wedding video content editing team is also a good idea if you don’t know how to eliminate imperfections and make the footage extra-special. Outsourcing the post production will give you more time to focus on the things that you do best and to still get a beautiful outcome in the end.

Trust your instincts when shooting the first wedding dance. Have some fun with it. Stiff footage isn’t going to cut it, especially if you want to show just how special the moment is.

Have a plan but maintain a bit of flexibility while shooting the dance. Look around, find the cute and special details and capture those to recreate the very nature of the ceremony in your film.

Cinematic Wedding Videographers Based in Kent

Here at Modus Weddings we offer premium, cinematic wedding videography services to our couples. We film worldwide to capture beautiful wedding videos that capture all the details from your day.

Find your perfect Wedding videographer with our selection of award-winning filmmakers. We are a collective of friendly individuals who love to make you smile.

 If you want to work with the best cinematic wedding videographer Kent has to offer then get in touch! Or see our packages here.

Email [email protected] or call us on 01233 273 273.

Wedding Video Company, Kent & London

wedding videographers, wedding filmmakers, wedding cinematography

3 Great Marketing Content Strategies

Posted July 17, 2024 No Comments

1. Find Your Target Audience

marketing content

Before you can learn how to market your blog, you first have to figure out who you’re marketing to. Finding your target audience is key to developing a great blog marketing content plan before you even start implementing these strategies.

So, how do you find your target audience? Thankfully, there are a lot of very innovative and helpful ways to establish who your target audience is, so let’s dive into some of the most trusted ways below—as pulled from my larger guide on the subject.

Use Social Media to Find Your Target Audience

People spend a lot of their time on social media. Some statisticians have found that people spend, on average, at least 151 minutes a day. That number has only been grown massively since the pandemic.

What’s more, social media is an excellent place to learn about people’s interests, beliefs, demographics, and a whole lot more that’ll be useful in your blog marketing efforts.

If you want to learn who might be interested in your blog… join a Facebook group in your blog’s niche. I also recommend following hashtags on X and Instagram to see what’s trending around specific keywords in your niche. You can find out what’s hot, and the type of people who are interested in the content you’re producing on your blog.

Discussion Forums 

Yes, discussion forums still exist, and they can actually be a treasure trove of information about the people who are self-identifying as being interested in your niche—which makes them some of the best candidates for your blog marketing content efforts.

Browse the Comment Sections of Competitor Blogs, YouTube Channels, and Podcasts

Want to learn more about your target audience? Start by taking a look at where they already spend their time online. Head on over to the comments section of any relevant website or social media channel. There are tons of free insights to glean about who your audience is, what they like (and don’t enjoy), and what kind of content they resonate with most. You can find these comments on competitor blogs, YouTube channels, and podcasts, a starting point.

2. Use SEO in Your Blog Marketing Content

marketing content

SEO (Search Engine Optimization) is something you’ll hear again and again as a blogger. That’s because ranking your content high in the results on major search engines like Google can be the single difference between a few people finding your blog and literally millions of people finding your content. I know this first hand.

If you can find the right keyword phrases and rank on the first page of Google search results for them, you’re almost guaranteed to see a meaningful amount of organic traffic to your blog on a daily basis.-

3. Make Your Content Easy for Readers to Share

marketing content

Word of mouth is another aspect of fundamental blog marketing that’s extremely underrated. Think about it—as bloggers, we should make it as easy as possible for our readers to tell others about our blogs, right?

If you were to instead have an in-person business, you’d hope that people in your local community would tell each other about the excellent product or service you provide. If you had an auto repair shop, you’d want everyone in town with a car to tell their friends and neighbors that you have the best service around.

Blogging is no different, with the exception that most referrals happen online—and many of them happen across social media platforms, hence why optimizing for these kinds of referrals rolls nicely into your blog marketing content efforts. So how do you make sure that you’re getting as many referrals as possible to your blog?

Of course, writing great blog content (and knowing how to outline a blog post) are two of the first steps to making sure you’re addressing your audience’s core needs, but once you know your content is useful—how do you get people to share it with their social media communities and tell their friends about it? The answer is, to make it extremely easy for people to share your content online.

Cinematic Wedding Videographers Based in Kent

Here at Modus Weddings we offer premium, cinematic wedding videography services to our couples. We film worldwide to capture beautiful wedding videos that capture all the details from your day.

Find your perfect Wedding videographer with our selection of award-winning filmmakers. We are a collective of friendly individuals who love to make you smile.

 If you want to work with the best cinematic wedding videographer Kent has to offer then get in touch! Or see our packages here.

Email [email protected] or call us on 01233 273 273.

Wedding Video Company, Kent & London

wedding cinematography, wedding filmmakers, wedding videographers

Wedding Video Content Creators

Posted July 10, 2024 No Comments
wedding video
wedding videography

So, what exactly is a wedding video content creator? Not to be confused with your wedding photographer or videographer, a wedding content creator will create short form wedding content that you can post on your social channels straight away (if you’d like to). To read more into wedding videography content creators look here.

Typically a wedding photographer or videographer will have a longer lead time to get their content to you which is to be expected and the post wedding thrill every couple gets when they receive their edited, final photos and video is worth the wait, but hiring an on-site wedding content creation service means couples can have and use raw, unedited 

A wedding content creator will provide short, social media-ready clips, often edited to tie in with popular trends on platforms such as TikTok or Instagram. Think of them as a storyteller, capturing all the magical moments and emotions that make your wedding unique.

Why should you invest in a wedding content creator? Firstly, they can help you capture your wedding day in a way that is truly personalised to you and your partner. They can highlight the little details that make your wedding special and create content that reflects your personalities.

Another benefit of hiring a wedding content creator is that it takes the pressure off of you and your guests to capture every moment. You can relax and enjoy your wedding day, knowing that a professional is capturing all the “insta-worthy” memories for you.

What to Consider When Hiring a Wedding Video Content Creator

Don’t be mistaken in thinking content creators are just for social media influencers or wannabe influencers. A wedding content creator is for any couple hoping to relive the moment in the hours and immediate days that follow and share with their loved ones.

If the idea appeals to you here’s some things to consider before making a booking.

Guest List and Location

Wedding videography content creators are a brilliant idea for couples having destination weddings with smaller guest lists or those with friends and family—often grandparents and older relatives, or maybe a best friend who has just had a baby —who can’t attend. Being able to share professionally created content with missing loved ones almost in real time will help soften the blow of their absence for both of you.

Match Your Styles

As with any other supplier it’s important you find the right content creator that matches your style and understands your vision. This person will be fully present for most of your special day so it’s vital you actually like them and they are responsible for creating great content quickly for you and with minimum editing required so their credentials and shooting style need to be 100%.

Budget

Hiring a content creator obviously requires budget so if you feel it is an important part of your special day factor it in at the start of your planning journey so it’s viewed as an integral part of the day, as opposed to an unnecessary additional expense organised at the last minute.

Cinematic Wedding Videographers Based in Kent

Here at Modus Weddings we offer premium, cinematic wedding videography services to our couples. We film worldwide to capture beautiful wedding videos that capture all the details from your day.

Find your perfect Wedding videographer with our selection of award-winning filmmakers. We are a collective of friendly individuals who love to make you smile.

 If you want to work with the best cinematic wedding videographer Kent has to offer then get in touch! Or see our packages here.

Email [email protected] or call us on 01233 273 273.

Wedding Video Company, Kent & London

best smartphone to film on

Best Phones For Wedding Video Content Recording

Posted July 3, 2024 No Comments
wedding video content
videography

What is the best smartphone for video recording in 2024? If you love capturing those special moments of wedding videography, you need a capable smartphone. While almost all smartphones allow users to capture videos, not all of them can record at the highest resolution and with great clarity. The best phones for capturing amazing wedding video content, are like mini movie studios in your pocket.

What features to look for in a phone for videography?

If you are looking for a reliable smartphone mainly for video recording, you need to look for features, such as sensor size, resolution, high frame rates, optical image stabilisation (OIS), a powerful chipset, a dedicated image processing chip, manual controls, and so on.

If you are into vlogging, which has been one of the major trends in recent times, you can opt for a smartphone with a good front-facing camera.

1. iPhone 15 Pro Max

The iPhone 15 Pro Max supports up to 60fps 4K video recording. Its Cinematic mode supports up to 4K HDR at 30fps, and there is an Action mode that works like a gimbal by offering improved video stabilisation ideal for shooting videos of fast-paced activities like sports. It also supports 1080p slow-motion videos at 120fps or 240fps. Other video recording features available on the iPhone 15 Pro Max include OIS, ProRes, time-lapse, and HDR with Dolby Vision.

2. Wedding video content recording on a iPhone 15 Pro

The iPhone 15 Pro, while slightly more affordable than the Pro Max, still offers a robust suite of videography features. You still get 60fps 4K video shooting, Cinematic mode, Action mode, and more. Since both models share the same rear camera setup, expect similar wedding video content performance. Naturally, the smaller size of the 15 Pro means you will get a slightly smaller display and battery compared to the Pro Max.

3. Samsung Galaxy S24 Ultra

The Galaxy S24 Ultra supports up to 30fps 8K video recording. It offers various video recording features like OIS, portrait videography, dual recording with front and rear cameras at the same time, autofocus on the subject while recording, 10-bit HDR, 60fps 4K video recording through a selfie camera, and more. 

In addition, with AI Frame Rate Conversion (AI FRC) technology, the S24 Ultra can transform standard 24fps HD videos into smooth, 60fps UHD slow-motion clips. It can even push 240fps Full HD footage into cinematic 120fps UHD slow-motion for even more dramatic results.

4. Vivo X100 Pro

All three 50MP cameras available on the rear of the Vivo X100 Pro support up to 60fps 4K video recording. Its main camera can shoot up to 30fps 8K videos and 4K cinematic portrait videos.

Speaking of the main camera, it is the only phone in this list to feature a one-inch camera sensor, the Sony IMX989, which promises to capture crisp videos even in low-light conditions. Additionally, an in-house Vivo V3 chip aids in advanced portrait videography.

5. OnePlus 12

The OnePlus 12 is also capable of shooting 24fps 8K and up to 60fps 4K videos. It also supports 4K HDR video recording with Dolby Vision at 30fps. In addition, it offers other videography features, such as 1080p slow-motion videos, dual view (recording with the front and rear cameras simultaneously), time-lapse, and Pro mode.

Cinematic Wedding Videographers Based in Kent

Here at Modus Weddings we offer premium, cinematic wedding videography services to our couples. We film worldwide to capture beautiful wedding videos that capture all the details from your day.

Find your perfect Wedding videographer with our selection of award-winning filmmakers. We are a collective of friendly individuals who love to make you smile.

 If you want to work with the best cinematic wedding videographer Kent has to offer then get in touch! Or see our packages here.

Email [email protected] or call us on 01233 273 273.

Wedding Video Company, Kent & London

video production marketing content video marketers video content videography

How To Film Interview Video Content? 

Posted June 26, 2024 No Comments

Shooting an interview is not as easy as it looks. There are lots of things you need to consider when filming interview video content, to look at the best cameras look here or here. You need to know what equipment and expertise you will need to film the interview.

video content

How to do an interview?

1.  Prepare for the Interview

Know your Goals

In preparing for the interview, you should first need to be clear of your ultimate goals. For example, will the interview be friendly, hostile, etc. Are you trying to get the interviewee to open up personally or about their business etc.?

Do your background research on the topic

You should always do as much research as possible. Watch and read previous interviews that are similar subject to yours. If possible read previous interviews from the subject you plan to interview and build your questions/focus from what you think worked.

Formulate Your Interview Questions

Prepare at least 20 to 30 questions per 30 minute interview. This will enable you to ask questions that suit where the conversation is going. Be ready to ask impromptu questions during the interview.  The key is to get the information that you outlined in your goals. Remember, the more comfortable your interviewee, the better the chance of them opening up.

First, start by asking simple questions. Asking simple questions will make your interviewee feel at ease.

A good idea is to get a little background on the subject. You can ask your interviewee from where he or she is from and build in from there. These might seem like silly questions that won’t interest your viewer. However, you can always edit them out later. Their purpose is to relax the interviewee and make them feel comfortable in front of the camera to create the best video content.

A person tends to forget the tension after several minutes when the mood is light. When you see that he or she is at ease, you can ask the hard questions related to your topic.

Look for a willing guest for the interview

If you are doing street interviews, you might find that getting participants for an interview is not easy.  Should anyone agree to be a participant in front of a camera, they won’t do very well if the interviewer asks hard questions. Unless the interview is lengthy, try to keep questions simple and straightforward.

If you are planning an interview with a specific subject then this is not a problem as they will have already agreed to the interview beforehand.

2.  Film The Interview Video Content

Prepare the set

Prepare your set before your interviewee arrives. Make sure that it is ready 30 minutes before the start of an interview. This will help ensure things go smoothly.

Adjust the light based on your interviewee’s height and wardrobe. Good lighting is essential as most interviews are one shot deals.

Placement of the camera is also important. You should make sure that the camera will capture everything you need. Adjust every angle for good filming. It is a good idea to have multiple cameras going. Try to film the subject from at least two angles and the interviewer too.

Always be prepared for last minute changes. Things can take unexpected turns at any time.

Camera and subject placement

Always remember camera placement and subject placement are vital. You can film your subject straight on or at an angle. Straight on is generally recommended.

Feel relax and start the interview

It is important that both of you and the interviewee feel relaxed and comfortable. If you sense they are on edge, ask a few questions before the interview starts. Also, for longer interviews, discuss the process with your interviewee. This will make them feel more relaxed.

During the interview, continue recording even if your interviewee messes up their answers. You will find that you can edit your video content later to get the best out of the information they give.

Listen

Always pay full attention to what your interviewee is saying. There is a temptation when interviewing someone to focus on what the next question you is about to ask will be. This is wrong. Listen carefully and let things flow.

Observe their body language and facial expressions. Use your body language to keep them interested. Nod your head if you agree with them or to show that you are fully listening to them.

Other Tips:

Cinematic Wedding Videographers Based in Kent

Here at Modus Weddings we offer premium, cinematic wedding videography services to our couples. We film worldwide to capture beautiful wedding videos that capture all the details from your day.

Find your perfect Wedding videographer with our selection of award-winning filmmakers. We are a collective of friendly individuals who love to make you smile.

 If you want to work with the best cinematic wedding videographer Kent has to offer then get in touch! Or see our packages here.

Email [email protected] or call us on 01233 273 273.

Wedding Video Company, Kent & London

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