Posts Tagged‘video production’

video production

ProRes Log Company Video On iPhone 15 Pro

Posted December 4, 2023 No Comments
company video 
video content
video production

What is Log company video content and ProRes on the iPhone 15 Pro, and should you use it? Here’s what you should know. While the new iPhone 15 Pro and Pro Max’s titanium designs and powerful performance are so amazing, it’s the cameras that I’m particularly excited about, as they got some serious upgrades, especially if you’re into your video production. The Pro models can now shoot high-quality 4K Apple ProRes video in Log color profile for amazing-looking footage.  But what do Log and ProRes refer to, how is it better, and crucially, is it something you should use? Here’s what you need to know. 

What Is ProRes?

ProRes is a video codec created by Apple in 2007 that has been widely adopted by video and cinema professionals. Typically found on high-end video cameras, ProRes files capture more data when shooting, resulting in better quality footage than you’d typically get from a phone or even some dedicated cameras. 

What Is Log video?

Log (short for “logarithmic”) is a color profile found on some professional video cameras and which is now also available on the iPhone 15 Pro and Pro Max. Log footage preserves image information in the highlights and shadows, allowing for more flexibility in editing colors and contrast in post production. 

Can My Phone Shoot ProRes Log Video? 

Apple introduced the ability to shoot with the ProRes codec on the iPhone 12 Pro, but right now only the iPhone 15 Pro and 15 Pro Max can also shoot in Log. 

Should I Shoot A Company Video In ProRes Log? 

ProRes footage in Log profile is very specialized. It requires additional time in post production, and the file sizes are many times larger than regular video files. If you just want to shoot footage of your family gathering or your mates at the beach to upload to Instagram or YouTube, then you don’t need to worry about ProRes or Log.

However if you want to use your iPhone 15 Pro as a professional video production tool and you have the resources to so so, then you should absolutely give it a go. The flexibility of recording allows you to get video out of your iPhone that would give dedicated cinema cameras a run for their money, and it makes the iPhone 15 Pro an exceptionally powerful camera for content creators looking to add some professional flair to their videos. 

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need To Talk To A Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

The Importance of Video Marketing At Christmas

Posted November 23, 2023 No Comments
video marketing
video marketing content

You can feel it can’t you? The nights are darker, the air is colder. The shops are starting to fill out. Local towns begin to start preparing decorations, you’ve probably noticed an early bird in your neighbourhood begin to light up the house and your funds begin to slowly dissolve into a chaotic festive expense. It really is beginning to look a lot like Christmas; but what is the biggest clue? What rings the bell and gets all that anticipation snowballing? The video Marketing content at christmas that appears on our television, in our newsfeeds and the topic of conversation between your friends, family and co-workers.

It’s been long since a tradition that was universally recognised by our eager Christmas spirit and a very literal consumer-driven thirst, Christmas has not begun until you see the Coca Cola lorry advert appear. Yes, that iconic cacophony of ‘holidays are coming’ has become synonymous with
kickstarting the Christmas spirit and sits quite comfortably being recognised as indicative of Christmas to us as much as the tree, Michael Buble and mince pies. This memorable form of iconography is now the cornerstone of Christmas Marketing Campaigns. So much so, that Coca Cola has long since been rumoured to be the actual birth of modern Christmas and its widely accepted tropes altogether. Albeit up for discussion, this isn’t necessarily true…but did they set a new standard for brand engagement.

Other Brands

In later years, one company sought to carry the torch in being just as iconic and again, with the simple strategy of selling us emotion as the product rather than its actual business. Again, we speculate, anticipate and wait for its arrival to signify the beginning of our inner festive buzz. You probably know who I’m talking about.
The John Lewis adverts began to use Video advertising to create a feel-good, forgiving and empathetic video that oozed the very same festive concoction of emotions we all willingly invite during this time of year…and they do it well. So much so, that other retail giants Aldi, Tesco, and Sainsburys amped up their video marketing efforts to produce their own examples in a similar fashion.
Whilst their products and services exist all year round, it is the festive flick of the switch to remind us your weekly food shop was now something different and that as a business they are ready, willing and engaged to compete for your extra budgets and attention this Christmas.

Do your customers/clients know you’re Christmas ready? Have you prioritised your communication channels to tantalise their festive spirit? Whilst we’re not suggesting a bandwagon attempt to outshine the multi million-pound platform big companies use, there’s still a variety of strategies and tools you can implement into your festive marketing.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

video production marketing content video marketers video content videography

Choosing The Best Lenses For Wedding Photography

Posted November 18, 2023 No Comments

A lot goes into documenting the wedding day details and intimate moments that help narrate your couple’s story in stunning photographs. While your artistry and creativity are essential for capturing those special moments that your clients will treasure for a lifetime, with the best lenses for wedding photography at your disposal, you can ensure documenting each moment in its full glory. With so many options available, you might wonder what lens to use! Don’t worry, we’ve got you covered. In this blog post, we’ll take a look at some of the top-rated and must-have wedding lenses. Plus, we’ll also provide details about different lens types, their features, and advantages to help you choose which one would work best for you.

Best Lenses For Wedding Photos

wedding filmmakers, cinematic wedding videographers, wedding videography wedding photography
The wedding filmmakers and cinematic wedding videographers at our wedding videography company reveal the most popular wedding lenses and videography trends.

As a professional wedding photographer, you know that capturing the perfect moment requires the use of a high-quality lens. By and large, the best lenses for wedding photography need to be fast and provide the right color rendition. Let’s take a look at some of the most popular choices for the best wedding lenses. 

1. Zoom Lenses

Wedding photography is all about capturing those once-in-a-lifetime moments. And while there are a variety of photography lenses, a popular lens choice among industry professionals is zoom lenses. 

A zoom lens can help you with wide-angle shots of the ceremony and close-ups of the bride and groom. Earlier, many high-quality zoom lenses sacrificed the sharpness of most prime lenses. No more! The latest editions of modern camera fast zooms are sharp and not a downgrade from their high-end primes. With a zoom lens, you can be sure to capture all the special moments of the wedding day. Some of the best zoom lenses for wedding photography include: 

A. 16-35 mm

The ultra-wide zoom lens is beneficial for documenting wedding scenes perfectly. Great for capturing wide shots of the ceremony or reception hall, the 16-35mm lens is ideal for taking group photos of the wedding party and stunning landscape images. If you’re wondering what lens to use to frame in the whole view of the venue or stunning decor, go with an ultra-wide zoom. This lens choice can also help you capture the energy of the dance floor and all those breathtaking must-have wedding ceremony shots. 

When you are shooting in low light, a fast lens will help you keep pace. For that reason, f/2.8 or faster are preferred as the best lenses for wedding photography. Under the right circumstances, particularly with the best wedding cameras that can produce excellent images at very high ISO settings, f/4 lenses can be perfectly suitable for some weddings.

Popular lenses:

B. 24-70mm

The 24-70mm lens is perfect for close and mid-range shots, such as couples portraits or detail shots of the decorations. The zoom lenses are fast, diverse, sharp, and encompass that perfect middle-length focal range. Shooting in small dark wedding venues and other low-light situations or a smaller indoor space gets convenient with the optical stabilization (correcting a camera shake) provided by several latest models with IS versions.

For someone new to the trade, a standard zoom lens’s robust build quality and extensive focal length range makes it the right pick for the one lens for wedding photography. The Canon 24-70 f/2.8L II USM is popularly considered the best Canon lens for indoor photography for standard zooms. 

C. 70-200 mm

The fast 70-200 lenses have been the go-to wedding photography lenses for thousands of photographers to document wedding ceremonies, and for a good reason. The great focal range and optical image stabilization (producing sharp images) make these a preferred portrait lens at weddings or otherwise. The high image quality they produce, while shooting ceremonies from a distance, candid shots of guests or action shots of the first dance (with a creative background blur), make them the ideal lens choice.

On the longer end of the zoom range are the Canon EF 70-200mm f/2.8L IS III (preferred best Canon lens for wedding photography), Nikon AF-S NIKKOR 70-200mm f/2.8E FL ED VR (best Nikon lens for weddings), or the Sony FE 70-200mm F/2.8 GM OSS II (highly preferred best sony lens for portraits). 

2. Prime Lenses For Wedding Photography

Prime lenses are an exclusive lens choices for wedding photographers while

shooting weddings because of their superior optics, which allow greater control over the depth of field. The advantages of prime lenses are the faster apertures and shutter speed (up to two stops faster than the fast zooms!), smaller size, and lighter weights.

It’s great for close-up and wide shots as it allows wedding photographers to capture a wide range of emotions, moments (from the bride’s dress to the guests’ reactions), and specific wedding details. You can also use these lenses for various creative narrow depth-of-field shots that truly capture the essence of the occasion. So whether you’re shooting wide or close, there’s a prime lens that’s perfect for the job.

A. 20 mm

From the best Nikon lenses for weddings, the ultra-wide prime lenses are loved by photographers who want super wide lenses with fast apertures. Both the Nikon 20 f/1.8 and the Sigma 20 f/1.4 Art (in both Canon and Nikon mounts) are wide without a great amount of distortion and sharp. They’re solid, easy to use, and fast! You can try one of these as an alternative to the ultra-wide zooms to capture the entire wedding venue or the reception hall and get creative with your wide angle wedding photos.

B. 24 mm

The 24mm prime lens is a classic. Different models from Canon, Nikon, or Sigma all come in at a fast f/1.4 and are really sharp. Photographers who love shooting wide are going to love these lenses and the extra 2 stops they bring to the table, versus the f/2.8 zooms. The wide lens can help you capture group shots and candid moments – being really fast and able to draw in the available light.

C. 35mm

A 35mm lens is referred to as a normal lens. It’s wide without being too wide and great for capturing wedding spaces and groups. Again, the lenses from popular models with f/1.4 and f/1.8 are all sharp and easy to handhold throughout the day. Many prime shooters will carry two cameras with them at all times. One with a 35mm and one with an 85mm. Just those two lenses and you have a lot covered without a backbreaking amount of weight.

Popular lenses: 

D. 50mm

There are those who love the 50mm lens for its simplicity and those who simply find it too “blah”. Whichever camp you fall into, there are some really excellent choices from Canon, Nikon, or Sony. The 50mm lens can be really great for portraits, capturing candids and getting ready images, as they allow you to document all the emotion without getting too close. And if you’re looking for some stunning bokeh wedding photography shots, these lenses might be just what you need! 

Popular lenses: 

E. 85mm

Ideal for those dramatic portraits, the 85mm prime lens is one that many photographers are passionate about. They allow you to shoot from a distance, which helps to create a more flattering perspective. The amazing optics makes them a truly fantastic lens choice.

Considered among the best Canon lens for portraits and wedding photography, the Canon 85L f/1.2 II is known for its legendary smooth image quality, and slow autofocus. At just 1/3 stop slower, but with IS added, the Canon EF 85mm f/1.4L IS USM can be a wedding favorite for many years. From the best lenses for wedding photography Nikon comes its AF-S FX 85mm f/1.8 – an excellent lens in its own right. 

3. Macro Lenses

One of the must-have lenses for wedding photography – the macro lens. It allows you to get close-up shots of the bride’s dress, the groom’s boutonniere, and the beautiful flowers. There are a variety of macro lenses on the market, each with its own set of features and benefits. While some macro lenses have a wide focal length, which is perfect for getting group shots, others have a longer focal length, which is ideal for capturing close-up shots of specific details. No matter what your needs are, there is a macro lens that can always help you take stunning wedding photos.

A. 100mm

Many wedding photographers love having a macro lens in their bag to capture close-up and other detail shots. Offering a great balance of focal length and aperture, these lenses are ideal for capturing stunning couples portraits as well.

Popular lenses:

B. 105mm

Another popular option, these lenses offer a slightly longer focal length and built-in vibration reduction for sharper images, with truly unsurpassed image quality and a very shallow depth of field. A few of these models are slightly heavier but truly worth the weight. You might become addicted to this ultimate wedding lens. 

C. 135mm

For those who need more reach than what an 85mm can provide, there are some great 135mm choices. From the best Canon lens for weddings, the Canon 135 f/2L has been around for many years; it’s still a small, light, sharp, and fast-focusing lens. An excellent addition to any camera bag. The Nikon version has been around even longer and suffers from slower autofocus. Especially for Nikon shooters, the Sigma 135 f/1.8 Art lens can be a good choice. While it is a beefy lens, the image quality is wonderful and provides an extra 1/3 stop over both the Canon and Nikon. 

D. 200mm

If you need something long and fast, these lenses are for you: The Canon 200 f/2L IS and the Nikon f/2 VR II are excellent lenses. Not for the faint of heart, these lenses tip the scales at between 5 and 6 pounds, roughly twice the weight of most other prime lenses mentioned here. They’re also the most expensive lenses on the list.

So why choose a brighter macro lens? Do you need one at every wedding? Not likely. But picture yourself in a dark church, where you know you’ll be relegated to the back. That 135mm is great but not quite long enough, and the 70-200 f/2.8 is not relatively fast enough. Bring in the big lens, and you can shoot even under the most challenging conditions. And when you’re done with the ceremony, and you have a couple you can’t wait to photograph, you can’t find a better-quality portrait lens than this one.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

Couple shoot with our Kent based videographers.

How To Deliver A Great Best Man Speech, Wedding Videography

Posted November 14, 2023 No Comments
wedding videography
wedding speech

The best man wedding speech is a huge part of the wedding videography so make sure yours is memorable. There are many areas to think about while preparing your speech; who is in the audience, how big is the audience, how long should the speech be, should I be telling jokes and so on.

Below we’ve listed essential best man speech tips on dealing with these questions and guidelines you can use to write your own speech.

Essential best man speaking tips

Do your homework and plenty of practice

Being prepared is the key to any successful wedding speech. Write down bullet points of you key message, jokes, quotes etc. Spend time revising the content of your speech using different tips from our blog, adding in literary techniques, noting tactical pauses and best ways to end a speech.

Once the wedding speech is written, spend hours practising it, the more you practise the less nervous you will be and the more natural you will sound. Don’t learn your speech off by heart, learn some key points and improvise around them. This will make you sound less wooden and monotonic.

Open by expressing gratitude

Thank the ones that made the day possible, the happy couple’s parents (single them out by name) and offer a toast to them for raising two fine people. Don’t forget to thank the audience as well. It’s a good idea to say something about how beautiful the bride looks and what a remarkable woman she is – this is guaranteed to go down well with everyone.

Introduce yourself to everyone

Many people at the wedding won’t know who you are. Briefly say who you are and why you’re such good friends with the groom.

Speak confidently and clearly

You know the groom better than most, so take the chance to introduce the real him to everyone. Talk slowly and clearly, taking time to pause and take deep breaths. Have a glass of water you can sip on during the wedding speech, to help calm the nerves and break up the speech.

Get a joke in early

Getting a joke in early will help relax the mood. Spend time preparing the right joke – funny but not offensive, something that will appeal across all age groups, and make sure you learn it by heart.

Self-deprecation can go a long way, so it might be something told at your own expense. The audience will expect the speech to be somewhat funny so starting strongly will help engaging the audience.

Tell a story

Every great man speech includes a story, which could be how you met the bridegroom or a funny incident which you both went through. You can also tell a story about when you realised your friend had found his other half, or about when your friend would complain about being single for so long. Tread carefully when telling these and don’t cross the line with them!

Stay away from controversial topics

Anything embarrassing or offensive should be avoided by all means. Although this is common sense, once you get up there with a mic in front of you and a crowd waiting to see what you have to say, the situation might be so tense that cracking a crude joke or sharing an embarrassing story may seem perfect to lighten the mood. You’ll be left with a frozen audience that doesn’t want to laugh at the expense of the bridegroom.

Best to avoid past relationships

Try to avoid talking about the groom’s past relationships or reveal what you thought of the bride when you first laid eyes on her. Winking at the bride with comments such as “looking forward to the honeymoon” is absolutely out of the question when writing your best man speech!

Keep it short

Ideally, a best man’s wedding speech should be no more than 1,000 words. The guests have already listened to the bride’s father and maid of honour speeches and are minutes away from eating the cake, so shoot for five minutes tops.

Summarise your friend’s good character

After the bulk of your speech, make sure you list the essential qualities of the groom which you have discovered over the years. You want the audience to think you’re a nice guy and convince the bride she picked the right man to marry!

End with a quote

Wrap everything you have said up nicely by ending with a quote, such as: “Giving a best man speech is a choice. And, these two people have clearly chosen!”

Propose a toast

It’s time to raise your glass and toast for a lifetime of happiness and love for the couple… or something to this effect.

Use these best man speech tips to deliver a powerful wedding speech people will remember for a very long time.

Best Man Speech – things to avoid

How to write a Best Man Speech – detailed guide

The Opening

Like any form of public speaking, you need to have your audience on side right from the beginning. Be confident. After all, you know the groom better than most in the room and your best man speech is the perfect chance to introduce him to everybody else!

The main section of the speech

The important thing to remember is that the speech is not about you but the groom. Therefore, it’s okay if your best man speech paints a picture of your relationship with the groom but you need to concentrate on what a great guy he is, so everything you say has to revolve around that.

Be pleasant and nice and give your best man speech a flow. Every section and paragraph should run smoothly, jokes should be brief, and each story (you could also include other friends’ favourite memories, too) should reveal some more of the groom’s character and life.

The conclusion to the speech

So, by now you will have used all the funny stories and are ready to wow your audience with something emotional. You can say something about love and philosophise a little. It is also a good time to emphasise the love story of the bridegroom.

End your speech by saying how they complete eachother and how happy you know one will make the other. Your end to the best man speech should be as noteworthy as your opening comments so don’t fade away.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

video production marketing content video marketers video content videography

How META Augmented Reality Glasses Will Reshape Marketing Content

Posted October 30, 2023 No Comments
marketing content
videos for business

Augmented reality has been used in isolated applications for decades, but the technologies needed to fully realize its potential have recently become available. At its core, augmented reality (AR) transforms a large amount of information and analytics into images or animations that are superimposed on the real world. Most AR applications are delivered via mobile devices, but delivery will be increasingly shifted to hands-free wearables such as augmented reality glasses. Augmented reality glasses can be used in videos for business settings by marketing content and marketers in different ways.

What Are Augmented Reality Glasses?

Augmented reality glasses bring the digital and physical worlds together. They are distinctive in a way that they can project a digital overlay directly into a user’s field of vision without requiring them to do anything. AR glasses project digital information onto the user’s field of vision to help them interact in real life.

Augmented Reality Glasses In Marketing Content

AR glasses provide a significant opportunity for marketers to explore different marketing strategies. “By leveraging technologies that allow marketers to control reality rather than perception, marketers can position their products in the best light possible,” said by Kolsky. In this era of technological advancement where people have the freedom to engage with the brands the way they want, Kolsky believes “Augmented reality is a great tool if it is properly used can be the best friend for the marketers.” AR glasses will be powerful tech which will have a significant influence on the way marketing research is conducted and the marketing content strategies. The AR glasses will enable marketers to access real-time information to make instant decisions. 

Data Collection Through Augmented Reality Glasses

Augmented reality glasses can gather multiple types of data which can be used by marketers to understand their target market and create a unique consumer experience. The AR glasses will have inbuilt cameras on the outer and the inner side of the glasses. The emotions of the user can be comprehended by eye expressions as they will signal the emotional state of the user. The movement of the eyeball can be captured which can provide useful information regarding eyeball movement behaviour. Eye movements are interesting in relation to advertising and more broadly because they provide useful information about patterns of visual attention. The surrounding environment of the user can be captured by the outer camera which will provide information about the user’s view like areas they will pass by, the billboards they will see, and the brands they will visit. The connection of AR glasses with smartwatches can provide marketers with information regarding arm movement for instance the speed by which the arm is moving or whether the user is holding something in their hands. It is rumoured that Apple’s upcoming AR glasses will be able to sense the figure’s gesture through a smartwatch.  Similarly, it is alleged that the iPhone will be used for all data processing in Apple’s AR glasses. Additionally, AR glasses can provide information to marketers about user lifestyles by tracking their routine activities. AR glasses will be connected to a smartphone through which video marketing content can gather data regarding the sites visited, time spent on those sites, and search history. The inbuilt mic in the AR glasses can collect speech data that marketers can use to understand the emotions of the user and their interests. 

Augmented Reality Glasses and Advertising

Augmented navigation is one of the workable uses of augmented reality glasses. AR glasses will be able to provide directions to destinations regardless of whether the user is walking, driving, or running without requiring them to open google maps on mobile phones. This real-time geospatial information can be used by marketers for pop-up advertisements of the brands nearby the specific location. These pop-up ads of the brands will be based on the recent search history of the user and their location on the following route. For example, if the user has recently searched for McDonald’s Big Mac and there is a branch of McDonald’s on the route he is taking, an ad can pop up on the AR glasses saying “Hey, Big Mac is waiting for you.” and providing the real-time information like no long ques, no wait time. To leverage the built-in mic feature of AR glasses, the user can also order a takeaway by replying to the ad without needing the user to make a call. 

Augmented Reality Glasses and Shopping

AR glasses can significantly enhance the user shopping experience while also collecting data which can be used by the marketers.  AR glasses could be used in retail stores by adding special tags on the products so when the user sees the product its price will be displayed on the lenses and if there is any promotions or discounts on the specific products the user will be notified on their lenses. During shopping AR glasses will be able to collect data regarding stores visited by the user, how much time he spent at each store, and the products he looked over. The user emotions could be analyzed so the marketers can gather data such as if the user liked the product or not and whether the discount attracted the user or not. Marketers can use this information to design their promotional campaigns and to improve shopping experiences. 

Augmented Reality Glasses and Customer Touch Points

There are various customer touchpoints at which marketers can improve the user experience through AR glasses. AR glasses could help advertisers show different ads to different people through billboards. Billboards will have the ability to show people personalized ads based on the user’s data collected as they look at the billboard with the lenses on. By this method advertisers will be able to show thousands of ads on the same billboard. AR glasses could be able to translate advertisements in real-time which could enable the user to understand ads which are not in their native language. For instance, if someone is using apple products, they will be shown other apple product ads on the billboard. Also, if someone has searched about apple products recently, personalized ads will be shown on the billboard according to their search history. This will help advertisers to collect data such as if the user has seen the full duration of the advertisement so in future improvements could be made. Additionally, AR glasses will be able to sense the emotional reaction toward the ad through facial reactions and eyeball movement captured by the inner camera. This will help marketers to know to which level people were able to resonate with the ad. 

Augmented Reality Glasses and Voice Control

AR glasses with a voice control feature could be able to listen and analyze your speech about the products you use such as if you are complaining about a malfunctioning washing machine. Marketers could use that data to send you pop-up ads about promotions and discounts on specific washing machine brands. It will enable marketers to target the right customer with the right product.

Augmented Reality Glasses and Day-to-Day Activities 

AR glasses could be used to buy groceries from supermarkets as the user can scan barcodes through lenses which will add products to the cart so the user will be able to see the total bill before checkout. Users can also check the substitute product’s prices, discounts and nutritional information by scanning barcodes through lenses. With the data collected by marketers, the users could be sent new deals, discounts and promotions about the products which are regularly scanned by the user. Based on the information regarding the products purchased by the user marketers can send notifications to them about restocking those items while informing the users of the nearby location of the store. Based on the user’s voice command AR glasses could help the user in finding the product easily by navigating the user to the aisle and sections. This will enhance the shopping experience of the customer.

AR glasses can track the user’s day-to-day activities. For instance, if a user is cooking while wearing AR glasses and they can watch cooking shows and recipes in real-time without touching any device and staying hands-free. With this information on user’s routine activities marketer will be able to send this user cooking-related ads as AR glasses would analyze the data and decides that the user prefers to cook and dine at home. This will enable marketers to gather behavioural data about the user to improve customer experience and target the right customer.

Augmented Reality glasses and lifestyle

If the user is health-conscious and has an active lifestyle. Since AR glasses will be connected to smartwatches, it will provide the user with real-time important information about their health like heart rate and blood pressure without requiring them to look over their smartphone or smartwatch. For example, the user regularly goes for outdoor activities for maintaining an active lifestyle. This will provide marketers with users’ lifestyle information like whether they go to the gym or like to run. Based on such information they will be able to target the right product to the right customer without misspending their marketing content budget. Also, this will enable marketing content to create unique customer experiences by designing a custom package according to the customer. For example, based on this information marketers can provide a digital guide for healthy food along with their main product. 

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

wedding cinematography, wedding filmmakers, wedding videographers

10 Cheap Wedding Videography Venues

Posted October 23, 2023 No Comments

Keeping costs down when planning a wedding can be tricky. Opting for cheaper wedding venues can make a huge difference to the cost of your day, meaning you can splash out on a few other things like your wedding dress, wedding cake, wedding photographer and wedding videography or wedding videographer.

We’ve rounded up some of the best cheap wedding venues that look anything but – and will help you plan the wedding day of your dreams for a budget that suits you! 

When searching cheap wedding venues near me, some couples may worry they’ll have to compromise on style and aesthetic because of their budget, but we’re here to tell you that isn’t the case at all. These affordable wedding venues allow you to plan cheap weddings that look the total opposite.

As well as listing some of the most gorgeous, cheapest wedding venues in the UK, we also have advice on how to decorate a cheap wedding venue and how to find bargain wedding packages under £2,000. It really is possible to get a wedding videography venue for cheap prices when you know where to look – and if that’s your goal, you’ve come to the right place. 

Cheap Wedding Venues: 30 Affordable Wedding Venues in the UK

Make your wedding budget stretch further by saving big on one of these affordable wedding venues. 

If you’re specifically looking for cheap wedding venues in London, you can find our pick of the best 19 here, and we’ve also got the top 22 affordable wedding venues in Scotland too.

To explore more amazing offers, check out our wedding venue special offers section, where you can narrow down deals by your county to help you on your search for the cheapest wedding venues near me.

1. Brickhouse Vineyard – Exeter, Devon

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Tucked away in the picturesque South Devon hills, Brickhouse Vineyard is the ultimate hidden gem, and one of our favourite cheap wedding venues in the UK. Perfect for intimate weddings, you’ll have exclusive use and complete privacy as you say “I do” among 20 acres of woodland and vines. Naturally, you’ll also have access to some of the best wine the South of England has to offer!

If you’re looking to really wow your guests while also saving, then this is the cheaper wedding venue for you. One newlywed said: “Our guests were in awe when they arrived at how amazing and beautiful they thought the venue was. “

This same Hitched user highlighted another amazing feature of the venue: the staff. “All the staff we interacted with, both in person and through email, were all so lovely and helpful, and thanks to them our day ran so smoothly.”

Deals: Hitched get exclusive access to a 10% discount at this cheap wedding videography venue and there are also late availability offers for remaining 2023 dates. 

Pricing: From £1,700

Capacity: Up to 100

2. Holmes Mill – Clitheroe, Lancashire

This former textiles mill in the charming Lancashire town of Clitheroe is the height of modern industrial chic. With exposed beams, naturally textured walls and even some of the former mill machinery, Holmes Mill is a unique wedding venue with tons of natural light and character. Right next door is a luxury hotel with 39 bedrooms for guests.

Newlyweds have described this gorgeous wedding venue as “everything we hoped for and so much more”. 

Deals: Holmes Mill, one of the cosiest cheap wedding venues in the UK, is offering couples a stonking deal. All remaining 2023 wedding dates will cost you just £3,995 for 50 guests. 

Pricing: From £3,995

Capacity: Up to 150

3. Owlpen Manor – Dursley, Gloucestershire

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Think a private Cotswold valley with a 215-acre estate is out of your price range? Think again! The great deals that Owlpen Manor has on offer make this stunning property one of many cheap wedding venues in the UK. 

Owlpen Manor is a romantic Tudor country house with plenty of spots across the estate to tie the knot. From the church to the Great Hall and Cyder House barn, there are spaces for 20 to 200 guests. The Old English formal gardens are ideal for your photos. 

The medieval Cyder Barn dates back to 1446 and features a huge oak cider press for a unique setting.

“Owlpen feels like your own private slice of idyllic countryside, where you are able to create your wedding day exactly as you want it.” says a Hitched user. “We loved having the whole venue for two nights, and having close friends and family staying on the estate in cottages meant we had time to really enjoy the whole weekend.”

Deals: Planning to tie the knot during the week? Check out Owlpen Manor’s Midweek Wedding Package which includes food and drinks for 40 guests, with the option to add more up to 120! They also have a winter wedding discount for late 2023 and early 2024 dos, and an exclusive 10% offer for Hitched couples only. 

Pricing: From £3,250

Capacity: Up to 120

4. The Shropshire Golf Centre – Telford, Shropshire

The Farmhouse at the Shropshire Golf Centre dates all the way back to 1818 and has beautiful beams and chandeliers in abundance. Couples looking for a picturesque Shropshire wedding venue are in luck – this cheap wedding videography venue has it all. 

No matter whether you want to tie the knot indoors or outdoors, there are numerous event spaces and scenic areas to choose from. Not only that, but couples have the option of exclusive use for a private celebration. There’s a separate Library Bar and snug for your guests to relax in and, thanks to the venue’s recent refurbishment, the interiors are stunning.

The staff are another great benefit of this venue, with one Hitched user saying “I don’t know what to write to express how utterly amazing the staff at The Shropshire are. They made our day everything we wanted & more.”

Deals: If you absolutely can’t wait to get hitched, check out this venue’s Let’s Knot Wait package, giving you room hire, food, linens, bar, a resident DJ and more, for couples who have their wedding within six months of booking. 

There’s also an exclusive cheap wedding venue deal for couples wanting to get married in winter. The Under the Mistletoe package offers couples an £800 saving on festive weddings. 

Pricing: From £3,500

Capacity: Up to 200

5. The Sitwell Arms Hotel – Eckington, South Yorkshire

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The Sitwell Arms Hotel is a former 18th-century coaching inn that has been transformed into a rustic hotel wedding venue with beautiful grounds that are perfect for photos. Outside are the lily pond and rose orchard garden, a fishing lake and fountain, and even a secret garden, ideal for an outdoor wedding. 

If you’d prefer to get hitched indoors, there’s space for up to 200 of your friends and family. Guests staying the night can enjoy 30 superb on-site bedrooms. 

Deals: Good news if you’re getting married in January or February 2024 and are on the hunt for cheap places to get married, as you can enjoy this beautiful venue for only £2,400. 

They’re also offering a whopping 20% off remaining 2023 wedding packages, giving couples the chance to tie the knot and save £3,000 while they do it. You can also secure yourself a free engagement party worth more than £1,200 by booking this deal with them. 

Pricing: Menus from £28

Capacity: Up to 250

6. The Venue At Sandy Cove – Ilfracombe, Devon

Situated in Ilfracombe, Devon is The Venue at Sandy Cove. This gorgeous property is a classically decorated space that can host both ceremonies and receptions, ideal for couples who are planning budget weddings but still want a glam look.

This is perfect for couples searching for the ultimate coastal wedding venue – we guarantee your guests won’t be able to take their eyes off the seafront views. One newlywed said, “The setting is breath-taking, all our guest were blown away with the place.”

The venue has a number of spaces for indoor and outdoor ceremonies, most notably the cliff-top gazebo with a sky walk platform. State-of-the-art lighting with a colour wheel means that couples can tailor the lighting to fit their colour scheme, and guests can watch you say your vows in front of the sea thanks to the floor-to-ceiling windows. 

Deals: Last-minute couples can enjoy 25% off last-minute key dates in 2023. If you want spectacular views from one of Devon’s best cheap wedding venues, you won’t want to miss out on this. 

Pricing: From £1,500

Capacity: Up to 200

7. Limpley Stoke Hotel – Bath, Somerset

Just outside the city of Bath is the elegant Limpley Stoke Hotel. Overlooking the spectacular Limpley Stoke Valley, it offers a selection of function rooms that can host up to 200 – although you can’t go wrong with an intimate wedding either. With a complimentary honeymoon suite stay and a dedicated wedding coordinator, you won’t need to worry about a thing.

The picture-perfect gardens are another big draw to this gorgeous Somerset wedding venue. Couples can opt to hold their entire wedding ceremony and reception here, making this a great choice of cheap venues for wedding videography. 

Limpley Stoke Hotel is a certified hit with our users – one even commented, “The food here is fantastic; breakfast, canapés, sit down meals – we received so many comments from guests on how lovely it all was. More people chose to stay the night of the wedding and everyone commented on how nice their rooms were.”

Deals: Check out the Ultimate Offer Package here – this includes 40 day guests, a three course meal, arrival drinks, an evening finger buffet, resident DJ and more for only £3,980.

If you’re tying the knot in Somerset and looking for ‘cheap wedding venues near me’, this could be the one. 

Pricing: Menus from £36

Capacity: Up to 200

8. The Woodman Inn – Huddersfield, West Yorkshire

Nestled in a historic hamlet, The Woodman Inn is a picturesque refurbished 18th-century country inn. Offering delicious food, stunning surroundings, beautifully-appointed accommodation and lots of personal touches, there are fewer places more inviting for your big day.

When you think of this wedding venue, cheap is the last word that comes to mind, but their prices say otherwise.

If you’re planning a more intimate wedding ceremony, then The Country Room is the venue for you, seating between 40-80 people. Larger weddings can take place in The Garden Room, a glass structure seating 60-150 guests. 

One Hitched user commented, “The level of service was outstanding, the food was exceptional and the team couldn’t do enough for us.” What more could you want?

Deals: There are several budget wedding videography venue deals to be had here, but two of our favourites are their country and garden room packages.

Couples booking the exclusive Garden Room Package can benefit from a generous 20% discount, whilst Country Room Package customers can see themselves saving 15% when booking at this venue. Both deals are valid for 2024 weddings and give the option to add additional day and evening guests.

Pricing: Menus from £29

Capacity: Up to 150

9. The Plough Inn – Eaton, Cheshire

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The idyllic village of Eaton is home to the historic Plough Inn. Lovingly restored, the 15th-century coaching inn now has a stunning oak barn for weddings of up to 85 guests, and 17 stylish bedrooms for them to stay in. 

The red brick home, manicured gardens and wood-framed barn make this the ideal spot for a rustic-styled day, and you can plan one of the cheapest weddings here without anyone even realising. What really sets this venue apart is the food. The Plough offers a range of delicious options from tantalising canapes to delicious meals and pub classics – the ideal foodie wedding videograpyhyvenue. 

Deals: The Plough Inn team love a winter wedding, and they’re offering exclusive cheap wedding videography venue packages for both 2024 and 2025 festive celebrations.

Couples tying the knot in January, February or November 2024 can do so for just £2,424, and those tying the knot in the same months a year later in 2025 can do so for a mere £3,025 – what an absolute bargain.

Pricing: Menus from £40

Capacity: Up to 115

10. The Buttery and Glasshouse – Wrotham, Kent

The Buttery and Glasshouse is a unique and beautiful country inn located in the heart of Kent. It dates back 600 years, has bags of character with its exposed beams and original stone walls. We love The Buttery – a spacious function room that flows out onto the veranda and courtyard, where guests can enjoy reception drinks and get photographs taken.

The on-site restaurant prepares delicious English dishes using fresh local ingredients, as well as American-inspired feasts prepared in Kent’s only imported Texas smoker. 

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

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Most Expensive Wedding Videography Venues In The World

Posted October 18, 2023 No Comments
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A fairy tale wedding videography in kent starts with an idea of a luxurious farm or charming hotel. With endless Expensive Wedding Venues available, it is often confusing for anyone to decide on the best wedding venue for a royal gala. If you are ready to walk on the aisle but have not decided on your wedding venue yet, this blog is for you!

Oberoi Udaivilas in Udaipur, India

The Oberoi Udaivilas in Udaipur offers the most expensive wedding venue in India. It has 450 hand-carved stone pillars, white marble throughout, and stunning views over the lake. Ranked as one of the best hotels in India, you will find everything about this hotel marvelous. From the gorgeous spas to excellent restaurants, it has everything to delight your guests exceptionally. You can book this fantastic place for your big day for somewhere around 8000 USD per day.

The Biltmore Estate in North Carolina

The Biltmore Estate is a large mansion located in Newport, Rhode Island, and is also counted among the most expensive wedding videography venue. This house was designed by architect Richard Morris Hunt.
There are many different areas to hold weddings, including the Lioncrest Grand ballroom, the Italian garden, and even the front lawn! The wedding planners here will help you plan your perfect day. The price for the package starts at $50,000.

This place is one of the most expensive wedding venues, including 250 luxury rooms, 8000 acres of beautifully landscaped gardens, unique menus, etc.

MolenVliet Wine Estate in Stellenbosch, South Africa

The breathtaking view of the Dwars River and the Banhoek Valley make this place perfect for small weddings with beautiful vineyards and gorgeously landscaped gardens that make this getaway even more memorable.

MolenVliet Wine Estate MolenVliet Wine Estate can house just 14 guests. However, your wedding can be held in the vineyards or in the wedding videography venue of the estate, which can accommodate up to 350 guests and could be part of the festivities. The cost for all this is $10,000.

The Loeb Boathouse in Central Park, New York

Loeb Boathouse is located in the center of Central Park. It has a beautiful view to make your wedding gala memorable.

It comes with gardens on the North and West sides, so you’ll get the best scenery without traveling far away. You can reserve this place if you are looking for the best settings in New York. Boasted with over 150 years, this property will definitely be your most expensive wedding venue.
It costs about $60,000 and is listed among the most expensive wedding venues.

Odescalchi Castle, on the outskirts of Rome, Italy, Could be Your most expensive wedding venue.
This beautiful medieval castle offers sublime views of Lake Bracciano. It is surrounded by a beautiful garden, and it has a tower that dates back to the 1500s.

A wedding can be held here for as low as $50,000. Tom Cruise and Katie Holmes got married in this 15th-century castle with 500 years old garden and an ancient tower.
This enchanting and most expensive wedding venue can house up to 1000 guests.

Le Manoir aux Quat’Saisons in Oxfordshire, England

Le Manoir aux Quat’ Saison is a manor house situated in Oxfordshire, England. This place is considered one of the most romantic wedding videography in kent venues in Europe.

This location is ideal for hosting a lavish affair because they provide their couples with personalized service, a unique dining experience, and exquisite accommodation.

Things that make this place listed among the most expansive wedding venues are as follows –
Landscape gardens
Bridal changing facilities
Per-friendly
On-site parking
Church within walking distance
In-hose wine list
In-house catering
Corkage charges for own alcohol

Mentioning this place in your premium wedding videography invitation will create excitement among your wedding guests.

New York Public Library

You can rent out the library for parties of up to 450 people, but there are restrictions. There are two halls inside the library, and the first one is for cocktail parties, and the second one is for dinners. Cocktail parties are free, but if you want to use the second hall for dinner, you need to pay $50,000.

A library can host parties for up to 450 people.

There are two options for weddings: civil ceremonies or religious services. But you need to hire an event planner to make all the necessary arrangements for your wedding.

Palais de Tokyo in Paris, France

Palais de Tokyo is a museum in Paris that holds art exhibitions and performances. But did you know that you can also host events in the space? The palace allows hosts to book the entire building for events like weddings, fashion shows, and concerts.

And the best thing is that there are only five rooms booked every week. So if you wish to have your special event at the Palais de Tokyo, you better act fast. Don’t miss conducting your special day in this fantastic and most expensive wedding venue.

The Ritz-Carlton Hotel in Moscow, Russia

If you are searching for a luxury hotel near Red Square, look no further than The Ritz-Carlson Hotel. This 5-star hotel in Moscow overlooks the Red Square and St Basil’s Cathedral. You can hold your ceremony in front of these magnificent structures while enjoying the panoramic view of the Russian capital in this one of the most expensive wedding videography venues.

The Four Seasons Hotel George V in Paris, France

The Four Seasons Hotel George V is located in Paris, France. If you plan a destination wedding in Paris, consider holding your reception at this elegant property. Not only does it offer a spectacular view of the Eiffel Tower, but you can order room service from Guy Savoy.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

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5 Best Steadicams For DSLR Cameras And Film Production

Posted October 9, 2023 No Comments
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Hey there, fellow filmmaking enthusiasts! Today, let’s chat about something close to my heart: finding the best Steadicam for DSLR cameras and film production company. Now, I know there’s a lot of buzz about motorized electronic gimbals like the DJI Ronin S. Sure, they’re cool and all, but trust me, the good ol’ Steadicam still holds its own, delivering some impressively natural stabilization.

Steadicam Vs. Electronic Gimbal: The Showdown

I’ve tried my hand at both electronic gimbals and Steadicams, and let me tell you, it’s been a wild ride. High-end gimbals can give you a smooth, natural-looking stabilization, but at times they can come off a tad robotic. Enter the Steadicam, giving you that organic, fluid motion that makes your videos look oh-so-real.

My Top Three Steadicam Picks For Every Budget

Not everyone has a ton of cash to drop on camera gear. I totally get it. When I started out, my budget was tighter than a drum. So, to keep things fair, I’ve handpicked three of my favorite Steadicams from different price ranges.

Whether you’re in a hurry and just want the highlights, or you’ve got time to spare and want all the juicy details, I’ve got you covered. So, let’s jump in and find the perfect Steadicam for your DSLR camera and film production company. Trust me, your footage will thank you!

Glidecam DGS Series

A Quick Look

The Glidecam Devin Graham Signature Series is a sweet hand-held stabilizer, perfect for all you film fanatics out there. This baby’s designed to give you that buttery smooth footage, no matter how much you’re moving around.

Built Like A Tank

Now, let’s talk build quality. This Glidecam is like the superhero of camera stabilizers. It’s solid, sturdy and feels like it could survive a tumble or two (not that I’m recommending you drop it!). The materials used are top-notch, which is pretty clear when you hold it in your hands. It’s like the difference between a plastic toy and a proper action figure – one just feels way more legit.

Bang For Your Buck

Price-wise, it’s a bit of a splurge. But hey, you’re investing in your craft, right? Considering the features, the quality, and the reputation of Glidecam, I’d say it’s worth every penny.

FLYCAM HD

First Impressions

The FLYCAM Redking Quick Balancing Video Camera Stabilizer is a dream come true for all you camera buffs out there in film production company and filmmaking. It’s a slick stabilizer that’s all about keeping your footage super smooth, even when you’re on the move.

Robust And Ready To Roll

When it comes to build quality, this FLYCAM is no slouch. It’s got a robust design and it feels like it’s built to last. I mean, I didn’t go dropping it on purpose or anything, but it seems like it could handle a bit of rough and tumble. The materials? Top-notch! Holding it in your hands, you can tell it’s not some cheap knock-off.

My Stabilizer Story

Now, using this stabilizer was quite the experience. The FLYCAM Redking made my shots look like they were gliding on air. It was comfortable to use and really easy to balance, even when I was in a rush. I filmed everything from my dog chasing his tail to my cousin’s wedding, and it handled everything like a pro.

Price Tag Talk

I know, I know. Price is a big deal. But, here’s the thing. This FLYCAM Redking is priced at around $199.00. Yes, it’s not pocket change, but considering the quality, the features, and the reputation of FLYCAM, I’d say it’s pretty good value. You’re investing in your passion, right?

Zhiyun Crane 3S 30

A Pocket-Sized Powerhouse

The Zhiyun Weebill 3S Gimbal Stabilizer is like the pocket rocket of camera stabilizers. It’s compact, but don’t let its small size fool you – it’s packed with features and built to last. The build quality is superb – it feels sturdy and well-made, and it’s held up great for me, even with regular use.

My Time With The Weebill 3S

From the moment I started using the Weebill 3S, I was hooked. It made my footage look so smooth, and the different modes were perfect for all kinds of shoots. Whether I was shooting my cousin’s birthday party or getting some action shots at the local skate park, it handled everything like a dream.

Is It Worth The Price Tag?

Here’s the deal – the Zhiyun Weebill 3S isn’t exactly cheap. But when you consider the quality of the build, the variety of features, and the reputation of Zhiyun, I think it’s a great investment. This isn’t just some run-of-the-mill stabilizer. It’s a piece of high-quality filmmaking and film production company gear, and in my opinion, it’s worth every penny.

Zeadio Video Action Stabilizing Handle Grip

A Simple Solution For Shaky Shots

The Zeadio Video Action Stabilizing Handle Grip is a straightforward, no-frills solution for shaky footage. Its plastic build may not be fancy, but it’s durable and up to the task. Despite dropping it more times than I can count, it’s still in great shape and ready for filmmaking.

My Adventures With Zeadio

I’ve had this stabilizer for about six months now, and I’ve taken it everywhere – from my sister’s wedding to a weekend hiking trip. It’s lightweight and easy to carry, and it fits my Canon Rebel T6i like a glove. I’ve found that my videos look way smoother and more professional, even when I’m moving around a lot.

Bang For Your Buck?

When it comes to the Zeadio, I’d say you’re getting a lot of bang for your buck. It’s not as high-tech as some of the pricier models, but it does a solid job of stabilizing video, and the price is super affordable. Plus, Zeadio has a good reputation for making reliable filmmaking and film production company gear.

Steadicam Volt Electronic Handheld Gimbal Stabilizer

A Modern Marvel Of Stability

The Steadicam Volt is a sleek, portable device that delivers on its promise of smooth, shake-free video. Its compact, solid construction feels durable and reliable. Despite a few minor bumps and drops, it’s held up well over time, proving its resilience.

My Steadicam Stories

I’ve been using the Volt for about a year now, and it’s truly transformed my filming game. From capturing my dog’s hilarious antics to filmmaking scenic walks in the park, the Volt has made it easy for me to create smooth, professional-looking videos. It’s lightweight, easy to carry, and fits comfortably in my hand, making it a joy to use.

Worth The Investment?

When considering the price point, the Steadicam Volt offers pretty solid value. The brand has a solid reputation in the industry, and the performance and functionality of the Volt are impressive. The smooth, stable footage it produces could easily be mistaken for the work of a more expensive device.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

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iPhone 15 vs. 35mm: Can the iPhone 15 Replace a Film Production Camera?

Posted October 3, 2023 No Comments

The iPhone At A Glance

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The first thing to note is that the iPhone 15 Pro and the 15 Pro Max are significant steps forward for amateur filmmakers and film production for one massive reason, the USB-C port.

The USB-C update alone, should make everyone not just filmmakers consider upgrading their iPhones.

Previous iPhones could shoot some nice-looking footage, but it was a bear to work with on set. Getting the footage off the phone was just annoying.

All of that is now gone with USB-C.

You plug in a USB-C drive, and it just works. In that classic “Apple” way, it didn’t need to format the drive and the other footage on the drive was still there.

It was GREAT. Rather than worrying about filling up the phone, you just shoot and shoot and shoot, and when that drive is full, you swap to another drive while you can back up the first drive.

If you run out of hard drives, you can still shoot to internal storage, but then you’ll still have faster offloads with the direct USB-C connection than you did with the old iPhone connection. In a pinch, Airdrop is always there as well.

4K 60p Log

Internally you are limited to 4K 30p (which is a lot), but when recording externally, that opens up 4K 60p.

That’s just astounding. It was only a few years ago that a lot of folks doing action sports work started defaulting to 4K 60 fps for everything they shot. Not every camera could do that at the time and now your everyday iPhone can.

The more significant news here is Log recording, which allows filmmakers to shoot in a broader range of exposure fitting into a smaller dynamic range file. This is a big step forward for the iPhone and adds a tremendous amount of flexibility to the post-production process.

If you are having trouble finding it, you need to go to your System Settings and find it there; it’s not in any of the individual camera app settings. Look in your ProRes settings, and you’ll find it.

The Camera App

One thing to remember is that with the iPhone, the native camera app is targeted at the consumer. So it processes the image to be ready to share on social. For many short filmmakers, this is frustrating since you find the camera applying corrections to your images you might not have.

We recommend using a non-native app for both photos and videos. This is a filmmaking blog, so we will stay out of the still space, but for video, the Blackmagic Video app is astounding.

It’s free. It’s incredibly powerful and it worked with the 5x zoom straight out of the gate.

It gives you a nice and clean image that isn’t heavily processed. Knowing Blackmagic, if they can figure it out, they’ll enable Blackmagic Raw to the external drive when they can.

However, it is still an iPhone with a small sensor, so it isn’t going to look like an Alexa 35 straight out. But you’ll be happier with your results if you use a better camera app.

That 5x Lens

The previous iPhone Pro models (and the current 15) have a 3x zoom, equivalent to about a 77mm focal length. This has been a really useful addition when doing a blocking rehearsal and pre visualizing your scene.

However, it’s not quite as far along as a lot of the competition (film production companies jobs are safe). Apple has stepped up with a new Pentaprism 5x lens to get you closer to the action.

Even if you are not a filmmaker, this is a game changer in general life. If you are going to your child’s school play and want a close-up of them, the 5x lens will be much more crisper than you had before. It’s absolutely worth doing.

For a lot of people, it means better pet photos without spooking your pet. And that’s great.

However, we think it’s a valuable filmmaking and film production tool as well. If you regularly shoot a lot of longer lenses, like 85mm or a 150mm, having a real optical 5x lens built in the iPhone is going to lead to better photos and better quality videos. Especially if you decide to shoot natively with the camera.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

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Common Video Marketing Terms You Should Know

Posted September 30, 2023 No Comments
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Common Video And Marketing Editing Terms You Need to Know

Listed are the Top 30 video marketing and editing terms you should know whether you are a professional or you are just beginning. Intertwined in this list, there are some broad video editing terms that refer to videography in kent as a whole as well as video editing terms specific to the process of editing footage.

Study up because these video editing terms are important to know!

1) Aspect Ratio

Aspect ratio relates how the width and height of your video relate to each other. Those dimensions are expressed through a ratio.

2) B-roll

B-roll gives you flexibility according to the video and marketing editing rules when editing because it is supplemental footage that makes a previously incongruent scene smooth.

B-roll can also provide more details to support the scene like in the news, wedding films, or interviews.

Say you were shooting footage of a person walking in a park and you wanted to shift into a new view of the subject. B-roll, like the image below in the park, can be inserted to make the transition easy on the eyes.

3) Bit Rate (Data Rate)

For every second in the video, the Bit Rate, or Data Rate, is the amount of data used each second. This is most commonly measured in kilobits per second (kbps). Kilobits per second can be variable or constant.

4) Close Up

Close ups are shots that frame the subject tightly.

For example, if the subject were a person, the close up would be filled with their face.

5) Color Temperature

Color Temperature is measured in the unit Kelvin and the scale ranges from cool to warm.

This video editing term refers to the visible light in a shot.

For instance, cooler color temperatures often have a bluish tint and hotter color temperatures tend to appear more red or orange.

 6) Compositing

Compositing is used often when editing footage because it is the process of combining multiple images using video editing software.

7) Compression

Compression is the process of reducing the amount of data in a video file. This makes the uploading and downloading processes for your video much quicker. While it does take time to compress your video, we recommend it because of the time you’ll save late and leave you with more storage for more videos!

8) Crop Factor

Crop factor is a number (typically from 1.3-2.0) that represents the ratio of a sensor’s imaging area to that of a full frame sensor. Try multiplying the focal length of your lens by your camera sensor’s crop factor. It will give you the focal length for the lens/sensor combination! Cool right?

9) Cut-in (Insert Shot)

Cut-in is a type of shot that most often shows the objects the subject is in contact with or manipulating. Cut-in shots are similarly helpful to b-roll because they stray from the subject for a short period of time.

10) Foley

Foley is when you reproduce and/or create sound for a film. Often times, the actual sounds of nature, chewing, etc. are not naturally captured, they are actually reproduced in a studio.

11) Frame Rate

The frame rate is the rate that your shutter cycles through opening and closing or when the sensor captures video in a 1 second period.

Common Frame Rate Examples: 24, 25, 29.97, 30, 50, 60. The frame rate is expressed through frames per second (fps).

12) High Definition Media Interface (HDMI)

HDMI connectors digitally carry audio and HD video to a television. Make sure to get one of these if you want to work from a larger screen or you want to share your production!

13) J-Cut

J-cuts are used when editing footage to have the audio from the next shot precede the video. J-cut is not short for jump cut. The name actually comes from the shape a j-cut makes on your editing program’s timeline.

14) Jump Cut

Jump cuts make your video production look amateur because they are abrupt changes between sequential clips. The subject in a production that has jump cuts appears to jump across the screen from one spot to another. The shots don’t fit together and prove disruptive to your audience.

15) L-Cut

L-cuts are the exact opposite of j-cuts because the video is edited so that the video’s image changes from one shot to another but the initial shot’s audio continues into the next clip. Like a j-cut, an l-cut has its name because of its appearance in the timeline of your video marketing and editing software.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

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