Posts Tagged‘wedding videography’

wedding filmmakers, cinematic wedding videographers, wedding videography

Best Camera For Wedding Videography

Posted May 15, 2024 No Comments

In the quest to capture the essence of a wedding day, the choice of camera plays a pivotal role. Each model brings its unique strengths to the table, influencing the way stories unfold on screen. Here’s a closer look at some of the top cameras for wedding videography content, along with their features, pros, and cons, to help you make an informed decision for your special day. For more information about videography content cameras look here.

wedding videography
videography content

Wedding Videography cameras

Sony A7S III

A7R V Sony

Sony A7 IV

FX3 Sony

Sony FX30

Sony A9 III, Sony A1

Panasonic Lumix S5 II

Fujifilm X-H2S

Sony ZV-E1

Nikon Z9, Canon EOS R5

About Our Video Marketing Agency

Modus film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need To Talk To A Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

wedding filmmakers, cinematic wedding videographers, wedding videography

5 great angles to capture for your wedding videography

Posted April 3, 2024 No Comments

Wedding videography isn’t just about pressing play and watching. It’s something that needs skill, time and patience. Since there are many important moments to capture for your couple on their special day, you need to be prepared about how to do so perfectly depending on the setting. The ceremony is one of the most memorable parts of the wedding day. This is the time your couple would be saying their I dos, exchanging vows, and become one. Creating the wedding content in the ceremony in as many different unique ways will.

1. The Front Is A Classic Approach But Always Gives An Easy Clean Look

wedding videography
wedding content

The happy couple have most likely used up a lot of time in deciding how they want their ceremony to feel. Before it starts, capture a shot of the ceremony site from the front. This will help you include the entire ceremony area and showcase all the details your bride and groom included as part of the setting. When the ceremony begins, stand at an angle that will include the bride and groom as they stand together, with their bridal party on their sides. This will require you to stand to face the front of the ceremony site, where you can capture these images for your couple.

2. Behind The Ceremony

Many ceremony locations have less than ideal lighting, which can be an issue for the special moments you want to capture. This is especially true for outdoor ceremonies, where the light creates unflattering shadows on your couple’s faces (or the harsh light causes them to squint). When lighting is not ideal, switch angles too and move behind the ceremony. If the setup and situation allow you, stand behind the altar, where the sun may be less intrusive. This angle can include the couple, and may even feature who is marrying them (the officiant).

3. The Side May Seem Unusual At First But Can Capture Remarkable Moments

wedding videography
wedding content

During the ceremony, there are certain angles where you must stand to the side to shoot to create the best wedding content you can for your client. It showcases different parts of the ceremony location, as well as the guests. It can also be helpful when there is difficult lighting while your couple and the bridal party walk down the aisle. Another way to shoot from a side angle is to stand on one side of the ceremony site and capture the groom with his groomsmen behind him. Then, switch sides to capture the bride beside her bridesmaids which completes a full look on the wedding videography.

4. The Aisle End Can Create A Unique Look For Your Wedding Videography

As the bridal party and bride walk down the aisle, take the opportunity to capture this moment from various angles. While your second shooter captures them exiting the limo or building, you can be at the front of the aisle as they walk toward you. When the ceremony concludes, switch angles and move to the opposite end as the bride, groom, and bridal party exit to the reception.

5. The Couple’s Perspective

When they are at the altar, the bride and groom are focused on one another and not how they’re wedding content will turn out. They are also facing each other, which means you should switch angles to capture their expressions. Start with the groom and shoot over his shoulder to capture the bride’s emotions and expressions during the ceremony. Then, shoot over the bride’s shoulders for the groom’s reactions. This will not only help you add variety and interest to the angles and photos you take, but you’ll also get to showcase how the bride and groom were feeling at that time.

About Our Video Marketing Agency

Modus film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

wedding videographers, wedding filmmakers, wedding cinematography

How To Get The Best From Your Wedding Videographer

Posted March 12, 2024 No Comments

Your cinematic wedding videography is one of the most special and memorable parts of your wedding, and hiring a wedding videographer is a great way to ensure that you can relive those memories for years to come. Here are some tips to help you get the most out of your wedding videographer, written by premium quality wedding videography, Lifestyle Visuals:

1. INTRODUCE YOUR PHOTOGRAPHER & VIDEOGRAPHER

wedding filmmakers, cinematic wedding videography, wedding videography wedding videographer
The wedding filmmakers and cinematic wedding videographers at our wedding videography company reveal the most popular wedding videography trends.

A good videographer will work seamlessly with your photographer and vice versa. Introducing them to one another before the cinematic wedding videography is created is always a great idea (usually via email), this allows a friendly conversation to start before the wedding morning. Having a videographer and photographer who work well together is key to capturing all the best moments of your day. They’ll be able to work back and forth during the couples shoot, ensuring you get stunning cohesive images and video footage.

2. DON’T RUSH YOUR SPEECHES

The speeches at your wedding are often an emotional and meaningful part of the day, and your videographer will want to capture them in full. So, even if you’re feeling nervous, try to take your time, read slowly, address the room and most importantly enjoy the moment! Your videographer will be able to use the audio from the speeches to create a narrative for your wedding film, so make sure they’re captured clearly.

3. PERSONALISED VOWS OR LETTER READING

Personalised vows or reading out a letter to one another can really add a personal touch to your wedding film. It’s a great way to show your love and affection for one another, and your videographer will be able to capture these special moments with audio. Again this makes for great film narrative, so make sure your videographer is aware in advance.

4. ALLOW ENOUGH TIME FOR COUPLES SHOOTS

Your wedding videographer will likely want to capture some beautiful shots of just the two of you, so make sure you allow enough time in your schedule for this. Whether it’s a quick photo session after the ceremony or a more extended shoot after the reception, make sure you have some alone time set aside for your photographer & videographer to capture those special moments. These are often the favourite images from the day.

5. PLAN FOR SUNSET GOLDEN HOUR SHOTS

The “golden hour” is the time just before sunset when the light is soft and warm, creating a beautiful, romantic atmosphere. If you’re planning a summer wedding, make sure to let your wedding videographer know you’re keen for golden hour shots. Although a golden glow is never guaranteed, the early evening light is often far more flattering no matter what. A second round of couples shots is always recommended – You’re videographer will love you for this! Timewise – A 30 min slot for your main couples shots is ample. A secondary 15-20 minute slot for golden hour is perfect. You’re photographer & Videographer will work side by side again during these times.

6. DON’T BE AFRAID OF THE CAMERA

Some couples may feel a bit nervous about being in front of the camera during the day, but it’s important to remember that this is all about you and your partner. A good videographer will make you feel relaxed and at ease, blending in with your friends and family. The resulting footage will be natural and beautiful. Posing is not essential, walking and talking while acting natural makes for amazing video footage. A pre-wedding shoot can help ease your nerves and make you feel more comfortable in front of the camera. It’s highly likely you’ll forget the cameras are even there.

7. COMMUNICATE OPENLY WITH YOUR VIDEOGRAPHER (NO SECRETS!)

To ensure that your videographer captures all the special moments of your day, it’s essential to communicate openly with them. Let them know about any specific moments or surprises. Surprises are always great for guests at the wedding, but they should never be a surprise to your photographer or videographer – they need to be aware in order to capture the moment perfectly (we can keep a secret – honest). Surprises could be anything from singing waiters, an extra speech or even your beloved dog trotting down the isle with the rings! With good communication, your wedding videographer will be able to create a wedding film that truly represents your unique love story.

By following these tips, you’ll be sure to end up with a beautiful and unique wedding film that you’ll treasure forever.

At Lifestyle Visuals we’re always happy to give couples general advise, and tips on timings to help things run smoothly. All bookings include a virtual consultation to discuss your plans, and you’ll receive a questionnaire before the wedding day to let us know your schedule of events and of any last-minute changes.

It’s important to remember that it’s your special day, so don’t stress if timings start to slip, it’s more common than not. We’re always light on our feet, and ready to capture those little moments as they unfold.

About Our Video Marketing Agency

Modus film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

videos for marketing

How MrBeast Became The Best At Creating Video Content

Posted February 27, 2024 No Comments

It seems that every other week there’s a new viral Mr Beast company video content that’s got all corners of the internet taking note. To learn how to make your own video content explore here. Jimmy is someone who really knows how to nail YouTube SEO with everything from keywords and thumbnails to the way his video content is edited specifically for audience retention. He’s also relentless. This drive has seen his subscriber number skyrocket and we feel there’s little to stop him one day becoming number one on YouTube.

Take a look at the top 100 YouTube channels by subscribers, and there’s one man who’s climbing the ranks faster than anyone else. MrBeast (real name Jimmy Donaldson) is the man of the moment. After receiving the Breakout Creator award in the 2019 Streamys, Jimmy went on to win “Creator of The Year” in the 10th and 11th annual Streamy Awards (with overall 7 Streamy nominations). It seems nothing can stop him ever since he started his YouTube channel 9 years ago. By his own admission, he wants to be the greatest YouTuber of all time. Given his track record, it seems likely he’ll someday be taking the number 1 spot with the most subscribers.

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video content
video marketing

At a glance

Jimmy was born and raised in North Carolina and continues to operate out of his studios there. Yes, it’s studios in the plural. The scale of MrBeast’s modern-day operation is hard to believe. Working with his dedicated team, he creates and films absurd game scenarios, such as “Last to take their hand off the Lamborghini, keeps it” and “Last to leave $800,000 island keeps it.” But he also launches ambitious philanthropy projects where he gives away millions of dollars and attempts to hit huge targets in cleaning up the world’s oceans. For MrBeast, it’s go big, or go home.

His knowledge of video content

It’s clear from the get-go that MrBeast has a deep, extensive knowledge of YouTube. He gets it, and that’s been reflected in his success. In this recent and insightful interview with Colin & Samir, he talks about how even at a young age in school, all he could think about was YouTube. All he wanted to do was study YouTube. So instead of paying attention to what was being taught in class, he was busy studying YouTube and thinking about how he could “make it.”

Jimmy is an ideas man, and it’s no wonder that all of his video content gets 10s of millions of views. Each and every video is based on a crazy idea that makes you want to click and watch. Who doesn’t want to watch a game of tag where the winner receives $500,000 and takes place in a giant vacant stadium? Who wouldn’t be intrigued seeing a man spend 50 hours buried alive? The ideas that MrBeast comes up with are always crazy and attention-grabbing.

Alongside the ideas that help shape the titles, his thumbnails really help win clicks. Take a moment to check out his channel and study each one. They’re always bright and colorful, bold and relevant. They jump out at you. Combined with the title, they always make you want to click.

Even after Jimmy’s won your click, he doesn’t stop there. The editing of his videos is remarkable. The idea is all about audience retention. To ensure you keep watching, MrBeast’s editors make every second count. In any part of any video, multiple things are happening. They’re quick, snappy and high-octane, ensuring he has one of the highest audience retention rates around.

MrBeast has scale

While it can be challenging for relationship-based creators such as Emma Chamberlain to scale up, MrBeast is an ideas-based creator. People don’t necessarily watch his channel for him or his personality, but for the games and ideas he comes up with. So feasibly, Jimmy could put out a company video on his channel that doesn’t feature him once, and his audience would still love it.

This has enabled the MrBeast channel and brand to scale significantly. Everything that Jimmy earns, he pours back into the channel. The more views he gets, the more revenue he receives, the more money for better videos, generating even more views. This cycle has allowed him to hire a huge production crew numbering well over 100. Together, they create different brands such as MrBeast Burger and create other channels such as Beast Reacts and MrBeast gaming.

More recently, he’s started putting out his company video content in Spanish, helping him reach brand new audiences that previously were not exposed to his videos and would not have watched. And again, you guessed it, this extra revenue goes straight back into the main MrBeast channel. It’s a genius business model.

The dedication

Jimmy is wholeheartedly committed to creating the best company video he can and becoming the number 1 YouTuber. He is obsessed with YouTube and is relentless in this pursuit of greatness. It’s what makes his channel so fun to watch.

In his earlier days, as he began to gain some notoriety, he was posting absurd challenges, such as counting to 100,000, counting to 200,000 (it took him 55 hours to do that), watching paint dry for an hour (yes, really) and “Grilling A Microwave Microwaving A Microwave Microwaving A Toaster Toasting An iPhone Watching Micro.”

In short, there’s really nobody quite as dedicated to YouTube as MrBeast. He did whatever it took to gain views and subscribers and will continue to innovate and change the game long into the future. Even if he were to end up in a scenario where he was starting again at 0 subscribers, I can guarantee he’d be reaching millions again in no time.

wedding filmmakers, cinematic wedding videographers, wedding videography

Wedding Videography From 4K To 8K

Posted January 30, 2024 No Comments
video production marketing content video marketers video content videography wedding videography

Wedding videography has come a long way in recent years, from the early days of standard definition footage to the introduction of high definition 1080p video and, later, the stunning clarity of 4K resolution. However, the latest and greatest development in the world of video content is the arrival of 8K resolution. Whether you’re a seasoned pro or just starting out in the industry, understanding the power and potential of 8K resolution is essential for staying at the forefront of this exciting field. In this post, we’ll explore what 8K is and how to switch to this resolution with and without changing your gear.

Step into the future with Bride&Groom.video already today

The benefits of shooting in 8K are undeniable, from capturing more detail and allowing for greater flexibility in post-production to future-proofing your video content for emerging technologies.

As we can see, wedding videography recording in 4K is now the norm. But what is 8K video and how does it differ from 4K? Simply put, 8K resolution is four times higher than 4K UHD and 16 times higher than Full HD.

The higher the resolution, the more pixels fit on the screen size, increasing their density and making the image sharper and more realistic. This megapixel resolution provides a more immersive viewing experience, drawing the viewer into the action on the screen.

With each passing year, there are more opportunities to create a Hollywood-style picture. And this can be a key factor in capturing beautiful weddings. Of course, cameras that shoot in 4K provide high-quality images, but sooner or later, there will be new trends, and Bride&Groom are ready for them already now!

  1. The first thing we do is use professional editing software for weddings, such as DaVinci Resolve, which is considered the best for color correction.
  2. If we see that the program can’t handle high bitrate performance, we use 10-bit proxies.
  3. Even if you shoot in 4K, we’re ready to upscale your footage to 8K using our AI tools. AI work looks amazing! You can see it in action in the showreel below.

The screenshots show the main difference – 8K image have more sharpness, and the details of people’s faces are more distinct, which gives a significant advantage.

It is also worth noting that AI allows us to add the Grain effect. Grain prevents the image from being too smooth and can give a cinematic look, like on film cameras.

You can try new gear

Previously, only the film industry used 8K filming with such cameras as RED, ARRI, and others. And the quality is phenomenal. However, when we look at the prices (starting at $15,000 and higher in 2023, not including lenses and additional equipment necessary for filming), we understand that they are not suitable for most weddings, or they must be rented for each shoot, which can be quite expensive as well.

There are several more budget-friendly options available, such as Blackmagic URSA Mini Pro 12K, RED KOMODO, and so on. Are these cameras good for weddings? It all depends on your vision of the filming process and post-production. But as our experience shows, most video operators prefer cameras with autofocus.

What autofocus solutions are available on the market? Since 2021, many companies have introduced and continue to offer cameras that shoot in 8K up to 30 fps, such as Sony a1, Nikon Z9, Canon EOS R5 C, and others. Their prices start at $4,500.

Are there cameras that shoot in resolutions higher than 4K and cost less than $4000? Absolutely! For example, Fujifilm X-H2 shoots in 8K and costs $1999! And if we look at the 6K format, we can also mention the Blackmagic Pocket Cinema Camera 6K and 6K Pro, priced at $1995 and $2535, respectively.

We’re not considering all existing cameras but giving examples of the modern camera market and what it is telling us if you want to change your gear.

Final words

The world of cinematography is constantly evolving, and 8K video resolution is the new frontier in terms of resolution and image quality. Whether you decide to upgrade your equipment or use our help to upscale your 4K video, you will definitely elevate your work to the next level. Let’s take the first steps toward the future already today and start making wedding videography films look like Hollywood blockbusters! Contact us, and we will take care of editing your 8k videos.

FAQs

What is 8K resolution?

8K resolution is a video content display format that offers approximately 8000 pixels of horizontal resolution, sixteen times that of 1080p resolution. It provides extremely sharp and detailed images but requires high-performance computing power to display and process.

What is the difference between 4K and 8K?

The main difference between 4K and 8K formats is their resolution. 4K (Ultra-High Definition, or UHD) offers approximately 4000 pixels of horizontal resolution, while 8K (Super-High Definition, or SHD) offers approximately 8000 pixels. This means that 8K displays have four times as many pixels as 4K displays.

What is the size of 8K video per minute?

The minute-long size of an 8K video can fluctuate depending on different aspects, including compression, bitrate, and codec employed. Nevertheless, as an approximation, assuming a 100 Mbps bitrate, an 8K video capturing 30 shots per second could consume around 7.5 GB of storage capacity per minute. In contrast, an 8K video capturing 60 frames per second with an identical bitrate could take up around 15 GB of storage per minute.

When will the world be using 8K video content?

8K video content is already being used in certain industries, such as professional film and TV production, but its widespread adoption by consumers is still in its early stages due to the high cost of compatible devices and limited availability of 8K content. In the wedding industry, 8k is starting to be used more and more often, thanks to new AI technologies that allow for improving footage after shooting.

What video resolution is best for wedding videography?

The best video content resolution standards for wedding videos depend on various factors such as the intended use, budget, and equipment. In general, a resolution of at least 1080p (Full HD) is recommended for capturing and editing wedding videography. However, the most popular format at the moment is 4K. In addition, you can order AI resolution upscaling services and significantly improve the quality of your footage.

About Our Video Marketing Agency

is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

video production

How to Make Short-Form Video Content

Posted January 15, 2024 No Comments
video content
short videos
social media production

Short-form video refers to video content that is between five seconds and ninety seconds long. Short videos are intended to be quick, easily digestible content for viewers scrolling through social media production feeds or other outlets.

Common examples of short-form videos include TikTok videos, Instagram Stories and Reels, YouTube shorts, and Snapchat Spotlight and stories.

Short-form video content isn’t new. In fact, Vine – the short-form video app introduced in 2012 – was an early pioneer of the format. But what started as a niche platform has grown into something much larger, with tech giants like Instagram, TikTok, and YouTube catering to short attention spans and launching short-form video features of their own.

Today, TikTok is the most downloaded app in the world, and ranks number one for consumer spending according to a report by data.ai. Other short-form video platforms, like Instagram, Snapchat, and YouTube, aren’t far behind.

Similarly:

This rise in popularity is due, in part, to the fact that short-form video is more accessible and engaging than ever before. With an average video length of 15-30 seconds, creators can deliver their message in a very small window of time – allowing viewers to consume content on the go with little to no commitment.

Data from Wyzowl found that 73% of consumers prefer to watch short-form videos when learning about a product or service.

Short-form videos can also be shared and watched from any device, which furthers their accessibility and popularity among users. From sending Snapchat stories on the subway to watching YouTube shorts in the dentist waiting room – viewers can access and engage with content at any time.

Short-form video is also generally cheap and easy to produce and requires minimal production effort. All you need is a smartphone and a good idea. Plus, hosting platforms like TikTok and Instagram are all free to use.

Platforms themselves are also tailored to user interests. TikToks algorithm suggests videos based on what users like to watch, while Instagram’s Explore page helps users discover new content that aligns with their interests. This focus on personalization and connection keeps viewers engaged with the platforms and your content.

In a nutshell, short-form video content is popular because:

8 short-form video best practices

Dive into short-form video marketing with these tips.

1. Use Vertical Video Content

Most short-form video platforms are designed for content to be viewed on mobile devices in a vertical format.

Vertical formats allow videos to take up the full width of a phone screen, creating a more immersive and engaging experience for the viewer.

On platforms like Instagram, TikTok, and Snapchat, users are used to scrolling through vertical feeds and will be more likely to watch your content if it’s in the same format. By contrast, horizontally-aligned videos can often appear small and difficult to view, resulting in lower engagement.

If you want to know the best sizes for content on every platform, check out our social media size guide.

2. Hook Your Audience

Short-form video is just that: short. This means you only have a few seconds to capture your viewers’ attention.

Starting your video with a strong hook, through on-screen text, eye-catching visuals, or with a tantalizing story, can help draw your audience in and keep them watching.

The best types of short-form videos for marketing capture attention, evoke emotions, elicit action, and inspire engagement. Focus on creating an emotional narrative that will stick with viewers long after they finish watching.

Short-form video trends move fast, and the best creators are the ones who can stay ahead of the curve.

Are there sound bytes or songs that are being used again and again? Filters, animations, and visuals that you see posted day after day? Audiences are drawn to these trends, and incorporating them into your videos will increase the chances of your video reaching more people.

4. Keep It Short

While short-form videos can technically be up to three minutes long, the best ones are less than a minute.

Short is the sweet spot on platforms like TikTok, which reported to WIRED Magazine that the optimal video length sits at a bite-size 11 to 17 seconds. In fact, the same report found that videos over 60 seconds actually stress users out – yikes.

Similarly, while Instagram reels can be up to 90 seconds long, Hootsuite reporting found that between 7 and 15 seconds is where you want to land.

Here’s a breakdown of ideal lengths on all short-form video platforms:

5. Post Regularly

Consistency is key when it comes to short-form video marketing. Platforms like TikTok and Instagram prioritize accounts that post between three and five times per week, while platforms like Snapchat suggest posting multiple times per day.

Regular posting keeps your audience engaged and gives the platform’s algorithm enough content to choose from when surfacing videos. This will help you reach more viewers and build an audience of loyal followers.

Keep in mind that quality is just as important as quantity—be sure to post interesting and engaging content rather than simply churning out low-quality videos on a daily basis. Aim to spend some time refining each video and creating content that your audience will enjoy.

6. Partner With Relevant Influencers And Brands

If you’re looking to reach a wider audience, teaming up with influencers or relevant brands can be highly effective. Data from Civic Science found that 14% of 18 to 24-year-olds reported purchasing products in the last six months due to a blogger or influencer recommending it.

Partnering with relevant brands and influencers can increase your reach and help create more engaging content for your short-form videos. Look for influencers with a similar target audience to yours with a good track record of producing high-quality content.

For brand partnerships, consider companies that have similar values to yours, or products that are complementary.

Bonus: Learn the basics of building an influencer marketing campaign in our complete guide.

7. Avoid Cross-Posting Video Content With Watermarks

One of the most significant barriers to brands and creators when it comes to short-form video content is resourcing. While a 15-second video might not seem like a lot of effort, creating original content does take time and effort.

Because of this, many brands opt to cross-post the same video across multiple social media platforms. While this can save time, it’s important to note that recycled content, especially content with clear watermarks, can hurt your rankings on platforms like Instagram.

In 2022, Instagram announced it would start prioritizing original content on its platform. This means that recycled content could be given less visibility, hurting your overall reach and engagement.

Does that mean you can’t cross-post at all? Well, not really. Check out our blog on removing TikTok watermarks so you can cross-post without getting penalized.

8. Showcase Products In Use

One of the best ways to leverage short-form video content as a brand is by showcasing your products in action. Explainer videos help potential customers visualize how and why they would use the product, building anticipation for it, if done correctly.

You can easily showcase a product’s features, benefits, and testimonials—all within a few seconds of viewing time. If your product has a niche use, like Vessi’s waterproof sneakers, show viewers all the ways they can use them in their everyday life.

Consider installation and set-up videos for more technical products. Your customers will appreciate the convenience and you’ll be able to better educate them on how your product works.

About Our Video Marketing Agency

is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

wedding videographers, wedding filmmakers, wedding cinematography

Magical Winter Wedding Venues For Wedding Videography

Posted December 16, 2023 No Comments

From castles to country estates, these five venues offer everything you could possibly need for a magical winter wedding and amazing wedding videography.

­Winter weddings are becoming increasingly popular, especially among couples looking for an alternative to summer nuptials. It’s a cosy time of the year and also has the bonus of having Christmas slap bang in the middle, which can make for a really unique winter wedding, wedding films and even create the best wedding videography.

Reasons To Love A Winter Wedding

wedding videography
wedding films
best wedding videography

In our heads, a winter wedding is set against a backdrop of magical snowfall, like something you’d see in a cheesy Christmas movie. Sadly, the likelihood of that happening in the UK is slim, however, there are lots of other reasons why you might plump for a winter wedding to create the best wedding videography.

It’s cheaper: Yes, we know budgets aren’t romantic, but with the costs of weddings soaring these days – the average UK wedding comes in at just over £17,000 – a winter wedding can save you pounds. For many establishments, the winter time is their out of season period so you’ll be able to afford a venue that perhaps you couldn’t in the summer.

There’s more choice: With less weddings happening during this time, there will not only be more choice for when to get married, but also which wedding suppliers to work with.

There’s no need to worry about the weather: There’s none of that ‘will it rain’ stress you get with UK summer weddings. Everything will be happening inside, so who cares if it pours? 

Winter-appropriate wedding dresses: Sequins, feathers and faux fur are all brilliant for winter weddings and just think how glam you’ll look on your big day. It’s also the perfect time of year if you want to throw a black-tie wedding. Our toppers are the perfect way to add a little extra something to your slinky wedding dress.

A Festive Twist

If you get married in December, you’ll get the added bonus of festive decorations, which will look fabulous in your wedding films. You can also order festive food and have some Christmas tunes played at your reception. Mariah warbling all she wants for Christmas has got to be a bonus, right?

There’s no wedding fatigue: Your guests will have had a break from all the spring and summer weddings and will be ready to celebrate your wedding with enthusiasm come the winter months!

No sweat: Literally! While hot days are great for photos, they’re not so great for the sweat. Getting wed while it’s cooler means you don’t have to worry about that one bit.

So, you’ve decided upon that winter wedding, here are five great places to hold your winter wedding in the UK. 

The Hollywood choice: Wrotham Park, Hertfordshire

Fancy a winter wedding videography with extra glam? Then this beautiful location is a must. Having been used as a location for the likes of Bridget Jones’ Diary, Bridgerton and Gosford Park, it’s a great choice for movie-loving brides and grooms.

The Seaside One: East Quay Venue, Kent

If a cosy winter wedding by the sea is what you’re dreaming of, then East Quay could be the one you’re looking for. This licensed wedding venue is situated directly in Whitstable Harbour with sea views. A former Oyster House, it’s a relaxed wedding venue, which could easily be transformed for a winter wedding.

The Nature one: Marshwood Manor, Dorset

If you love being in nature, this is the winter wedding venue for you. It has both indoor and outdoor spaces to allow you to have a truly romantic day in your very own winter woodland. Think Narnia, minus the talking lion…

The brick haybarn, with vaulted ceilings and natural wood panelling, will make the perfect backdrop to your big day. There’s also luxury accommodation onsite.

The Christmas wedding venue Holkham Hall, Norfolk 

A timelessly elegant venue, Holkham Hall has a variety of places to hold your big day celebrations, from Marble Hall to St. Withburga’s Church. The Marble Hall provides the most Instagrammable photos, thanks to the impressive domed celling and blush marble pillars.

This 18th century mansion is also big on the festive season with a Christmas tree shop and candlelight tours, so will make the perfect backdrop to any Christmas wedding.

The glitzy one: L’Oscar Hotel, London

If you want to vamp up the glamour, this is the place to do it. The opulent décor including jewel tones, rich velvet, and extravagant chandeliers is just perfect for a city winter wedding. The Baptist, which is a former Grade II listed chapel, comes complete with a lit-up dome roof, dance floor and bar.

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ProRes Log Company Video On iPhone 15 Pro

Posted December 4, 2023 No Comments
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What is Log company video content and ProRes on the iPhone 15 Pro, and should you use it? Here’s what you should know. While the new iPhone 15 Pro and Pro Max’s titanium designs and powerful performance are so amazing, it’s the cameras that I’m particularly excited about, as they got some serious upgrades, especially if you’re into your video production. The Pro models can now shoot high-quality 4K Apple ProRes video in Log color profile for amazing-looking footage.  But what do Log and ProRes refer to, how is it better, and crucially, is it something you should use? Here’s what you need to know. 

What Is ProRes?

ProRes is a video codec created by Apple in 2007 that has been widely adopted by video and cinema professionals. Typically found on high-end video cameras, ProRes files capture more data when shooting, resulting in better quality footage than you’d typically get from a phone or even some dedicated cameras. 

What Is Log video?

Log (short for “logarithmic”) is a color profile found on some professional video cameras and which is now also available on the iPhone 15 Pro and Pro Max. Log footage preserves image information in the highlights and shadows, allowing for more flexibility in editing colors and contrast in post production. 

Can My Phone Shoot ProRes Log Video? 

Apple introduced the ability to shoot with the ProRes codec on the iPhone 12 Pro, but right now only the iPhone 15 Pro and 15 Pro Max can also shoot in Log. 

Should I Shoot A Company Video In ProRes Log? 

ProRes footage in Log profile is very specialized. It requires additional time in post production, and the file sizes are many times larger than regular video files. If you just want to shoot footage of your family gathering or your mates at the beach to upload to Instagram or YouTube, then you don’t need to worry about ProRes or Log.

However if you want to use your iPhone 15 Pro as a professional video production tool and you have the resources to so so, then you should absolutely give it a go. The flexibility of recording allows you to get video out of your iPhone that would give dedicated cinema cameras a run for their money, and it makes the iPhone 15 Pro an exceptionally powerful camera for content creators looking to add some professional flair to their videos. 

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need To Talk To A Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

The Importance of Video Marketing At Christmas

Posted November 23, 2023 No Comments
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video marketing content

You can feel it can’t you? The nights are darker, the air is colder. The shops are starting to fill out. Local towns begin to start preparing decorations, you’ve probably noticed an early bird in your neighbourhood begin to light up the house and your funds begin to slowly dissolve into a chaotic festive expense. It really is beginning to look a lot like Christmas; but what is the biggest clue? What rings the bell and gets all that anticipation snowballing? The video Marketing content at christmas that appears on our television, in our newsfeeds and the topic of conversation between your friends, family and co-workers.

It’s been long since a tradition that was universally recognised by our eager Christmas spirit and a very literal consumer-driven thirst, Christmas has not begun until you see the Coca Cola lorry advert appear. Yes, that iconic cacophony of ‘holidays are coming’ has become synonymous with
kickstarting the Christmas spirit and sits quite comfortably being recognised as indicative of Christmas to us as much as the tree, Michael Buble and mince pies. This memorable form of iconography is now the cornerstone of Christmas Marketing Campaigns. So much so, that Coca Cola has long since been rumoured to be the actual birth of modern Christmas and its widely accepted tropes altogether. Albeit up for discussion, this isn’t necessarily true…but did they set a new standard for brand engagement.

Other Brands

In later years, one company sought to carry the torch in being just as iconic and again, with the simple strategy of selling us emotion as the product rather than its actual business. Again, we speculate, anticipate and wait for its arrival to signify the beginning of our inner festive buzz. You probably know who I’m talking about.
The John Lewis adverts began to use Video advertising to create a feel-good, forgiving and empathetic video that oozed the very same festive concoction of emotions we all willingly invite during this time of year…and they do it well. So much so, that other retail giants Aldi, Tesco, and Sainsburys amped up their video marketing efforts to produce their own examples in a similar fashion.
Whilst their products and services exist all year round, it is the festive flick of the switch to remind us your weekly food shop was now something different and that as a business they are ready, willing and engaged to compete for your extra budgets and attention this Christmas.

Do your customers/clients know you’re Christmas ready? Have you prioritised your communication channels to tantalise their festive spirit? Whilst we’re not suggesting a bandwagon attempt to outshine the multi million-pound platform big companies use, there’s still a variety of strategies and tools you can implement into your festive marketing.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

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Choosing The Best Lenses For Wedding Photography

Posted November 18, 2023 No Comments

A lot goes into documenting the wedding day details and intimate moments that help narrate your couple’s story in stunning photographs. While your artistry and creativity are essential for capturing those special moments that your clients will treasure for a lifetime, with the best lenses for wedding photography at your disposal, you can ensure documenting each moment in its full glory. With so many options available, you might wonder what lens to use! Don’t worry, we’ve got you covered. In this blog post, we’ll take a look at some of the top-rated and must-have wedding lenses. Plus, we’ll also provide details about different lens types, their features, and advantages to help you choose which one would work best for you.

Best Lenses For Wedding Photos

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The wedding filmmakers and cinematic wedding videographers at our wedding videography company reveal the most popular wedding lenses and videography trends.

As a professional wedding photographer, you know that capturing the perfect moment requires the use of a high-quality lens. By and large, the best lenses for wedding photography need to be fast and provide the right color rendition. Let’s take a look at some of the most popular choices for the best wedding lenses. 

1. Zoom Lenses

Wedding photography is all about capturing those once-in-a-lifetime moments. And while there are a variety of photography lenses, a popular lens choice among industry professionals is zoom lenses. 

A zoom lens can help you with wide-angle shots of the ceremony and close-ups of the bride and groom. Earlier, many high-quality zoom lenses sacrificed the sharpness of most prime lenses. No more! The latest editions of modern camera fast zooms are sharp and not a downgrade from their high-end primes. With a zoom lens, you can be sure to capture all the special moments of the wedding day. Some of the best zoom lenses for wedding photography include: 

A. 16-35 mm

The ultra-wide zoom lens is beneficial for documenting wedding scenes perfectly. Great for capturing wide shots of the ceremony or reception hall, the 16-35mm lens is ideal for taking group photos of the wedding party and stunning landscape images. If you’re wondering what lens to use to frame in the whole view of the venue or stunning decor, go with an ultra-wide zoom. This lens choice can also help you capture the energy of the dance floor and all those breathtaking must-have wedding ceremony shots. 

When you are shooting in low light, a fast lens will help you keep pace. For that reason, f/2.8 or faster are preferred as the best lenses for wedding photography. Under the right circumstances, particularly with the best wedding cameras that can produce excellent images at very high ISO settings, f/4 lenses can be perfectly suitable for some weddings.

Popular lenses:

B. 24-70mm

The 24-70mm lens is perfect for close and mid-range shots, such as couples portraits or detail shots of the decorations. The zoom lenses are fast, diverse, sharp, and encompass that perfect middle-length focal range. Shooting in small dark wedding venues and other low-light situations or a smaller indoor space gets convenient with the optical stabilization (correcting a camera shake) provided by several latest models with IS versions.

For someone new to the trade, a standard zoom lens’s robust build quality and extensive focal length range makes it the right pick for the one lens for wedding photography. The Canon 24-70 f/2.8L II USM is popularly considered the best Canon lens for indoor photography for standard zooms. 

C. 70-200 mm

The fast 70-200 lenses have been the go-to wedding photography lenses for thousands of photographers to document wedding ceremonies, and for a good reason. The great focal range and optical image stabilization (producing sharp images) make these a preferred portrait lens at weddings or otherwise. The high image quality they produce, while shooting ceremonies from a distance, candid shots of guests or action shots of the first dance (with a creative background blur), make them the ideal lens choice.

On the longer end of the zoom range are the Canon EF 70-200mm f/2.8L IS III (preferred best Canon lens for wedding photography), Nikon AF-S NIKKOR 70-200mm f/2.8E FL ED VR (best Nikon lens for weddings), or the Sony FE 70-200mm F/2.8 GM OSS II (highly preferred best sony lens for portraits). 

2. Prime Lenses For Wedding Photography

Prime lenses are an exclusive lens choices for wedding photographers while

shooting weddings because of their superior optics, which allow greater control over the depth of field. The advantages of prime lenses are the faster apertures and shutter speed (up to two stops faster than the fast zooms!), smaller size, and lighter weights.

It’s great for close-up and wide shots as it allows wedding photographers to capture a wide range of emotions, moments (from the bride’s dress to the guests’ reactions), and specific wedding details. You can also use these lenses for various creative narrow depth-of-field shots that truly capture the essence of the occasion. So whether you’re shooting wide or close, there’s a prime lens that’s perfect for the job.

A. 20 mm

From the best Nikon lenses for weddings, the ultra-wide prime lenses are loved by photographers who want super wide lenses with fast apertures. Both the Nikon 20 f/1.8 and the Sigma 20 f/1.4 Art (in both Canon and Nikon mounts) are wide without a great amount of distortion and sharp. They’re solid, easy to use, and fast! You can try one of these as an alternative to the ultra-wide zooms to capture the entire wedding venue or the reception hall and get creative with your wide angle wedding photos.

B. 24 mm

The 24mm prime lens is a classic. Different models from Canon, Nikon, or Sigma all come in at a fast f/1.4 and are really sharp. Photographers who love shooting wide are going to love these lenses and the extra 2 stops they bring to the table, versus the f/2.8 zooms. The wide lens can help you capture group shots and candid moments – being really fast and able to draw in the available light.

C. 35mm

A 35mm lens is referred to as a normal lens. It’s wide without being too wide and great for capturing wedding spaces and groups. Again, the lenses from popular models with f/1.4 and f/1.8 are all sharp and easy to handhold throughout the day. Many prime shooters will carry two cameras with them at all times. One with a 35mm and one with an 85mm. Just those two lenses and you have a lot covered without a backbreaking amount of weight.

Popular lenses: 

D. 50mm

There are those who love the 50mm lens for its simplicity and those who simply find it too “blah”. Whichever camp you fall into, there are some really excellent choices from Canon, Nikon, or Sony. The 50mm lens can be really great for portraits, capturing candids and getting ready images, as they allow you to document all the emotion without getting too close. And if you’re looking for some stunning bokeh wedding photography shots, these lenses might be just what you need! 

Popular lenses: 

E. 85mm

Ideal for those dramatic portraits, the 85mm prime lens is one that many photographers are passionate about. They allow you to shoot from a distance, which helps to create a more flattering perspective. The amazing optics makes them a truly fantastic lens choice.

Considered among the best Canon lens for portraits and wedding photography, the Canon 85L f/1.2 II is known for its legendary smooth image quality, and slow autofocus. At just 1/3 stop slower, but with IS added, the Canon EF 85mm f/1.4L IS USM can be a wedding favorite for many years. From the best lenses for wedding photography Nikon comes its AF-S FX 85mm f/1.8 – an excellent lens in its own right. 

3. Macro Lenses

One of the must-have lenses for wedding photography – the macro lens. It allows you to get close-up shots of the bride’s dress, the groom’s boutonniere, and the beautiful flowers. There are a variety of macro lenses on the market, each with its own set of features and benefits. While some macro lenses have a wide focal length, which is perfect for getting group shots, others have a longer focal length, which is ideal for capturing close-up shots of specific details. No matter what your needs are, there is a macro lens that can always help you take stunning wedding photos.

A. 100mm

Many wedding photographers love having a macro lens in their bag to capture close-up and other detail shots. Offering a great balance of focal length and aperture, these lenses are ideal for capturing stunning couples portraits as well.

Popular lenses:

B. 105mm

Another popular option, these lenses offer a slightly longer focal length and built-in vibration reduction for sharper images, with truly unsurpassed image quality and a very shallow depth of field. A few of these models are slightly heavier but truly worth the weight. You might become addicted to this ultimate wedding lens. 

C. 135mm

For those who need more reach than what an 85mm can provide, there are some great 135mm choices. From the best Canon lens for weddings, the Canon 135 f/2L has been around for many years; it’s still a small, light, sharp, and fast-focusing lens. An excellent addition to any camera bag. The Nikon version has been around even longer and suffers from slower autofocus. Especially for Nikon shooters, the Sigma 135 f/1.8 Art lens can be a good choice. While it is a beefy lens, the image quality is wonderful and provides an extra 1/3 stop over both the Canon and Nikon. 

D. 200mm

If you need something long and fast, these lenses are for you: The Canon 200 f/2L IS and the Nikon f/2 VR II are excellent lenses. Not for the faint of heart, these lenses tip the scales at between 5 and 6 pounds, roughly twice the weight of most other prime lenses mentioned here. They’re also the most expensive lenses on the list.

So why choose a brighter macro lens? Do you need one at every wedding? Not likely. But picture yourself in a dark church, where you know you’ll be relegated to the back. That 135mm is great but not quite long enough, and the 70-200 f/2.8 is not relatively fast enough. Bring in the big lens, and you can shoot even under the most challenging conditions. And when you’re done with the ceremony, and you have a couple you can’t wait to photograph, you can’t find a better-quality portrait lens than this one.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

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