Posts Tagged‘wedding videography’

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Choosing The Best Lenses For Wedding Photography

Posted November 18, 2023 No Comments

A lot goes into documenting the wedding day details and intimate moments that help narrate your couple’s story in stunning photographs. While your artistry and creativity are essential for capturing those special moments that your clients will treasure for a lifetime, with the best lenses for wedding photography at your disposal, you can ensure documenting each moment in its full glory. With so many options available, you might wonder what lens to use! Don’t worry, we’ve got you covered. In this blog post, we’ll take a look at some of the top-rated and must-have wedding lenses. Plus, we’ll also provide details about different lens types, their features, and advantages to help you choose which one would work best for you.

Best Lenses For Wedding Photos

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The wedding filmmakers and cinematic wedding videographers at our wedding videography company reveal the most popular wedding lenses and videography trends.

As a professional wedding photographer, you know that capturing the perfect moment requires the use of a high-quality lens. By and large, the best lenses for wedding photography need to be fast and provide the right color rendition. Let’s take a look at some of the most popular choices for the best wedding lenses. 

1. Zoom Lenses

Wedding photography is all about capturing those once-in-a-lifetime moments. And while there are a variety of photography lenses, a popular lens choice among industry professionals is zoom lenses. 

A zoom lens can help you with wide-angle shots of the ceremony and close-ups of the bride and groom. Earlier, many high-quality zoom lenses sacrificed the sharpness of most prime lenses. No more! The latest editions of modern camera fast zooms are sharp and not a downgrade from their high-end primes. With a zoom lens, you can be sure to capture all the special moments of the wedding day. Some of the best zoom lenses for wedding photography include: 

A. 16-35 mm

The ultra-wide zoom lens is beneficial for documenting wedding scenes perfectly. Great for capturing wide shots of the ceremony or reception hall, the 16-35mm lens is ideal for taking group photos of the wedding party and stunning landscape images. If you’re wondering what lens to use to frame in the whole view of the venue or stunning decor, go with an ultra-wide zoom. This lens choice can also help you capture the energy of the dance floor and all those breathtaking must-have wedding ceremony shots. 

When you are shooting in low light, a fast lens will help you keep pace. For that reason, f/2.8 or faster are preferred as the best lenses for wedding photography. Under the right circumstances, particularly with the best wedding cameras that can produce excellent images at very high ISO settings, f/4 lenses can be perfectly suitable for some weddings.

Popular lenses:

B. 24-70mm

The 24-70mm lens is perfect for close and mid-range shots, such as couples portraits or detail shots of the decorations. The zoom lenses are fast, diverse, sharp, and encompass that perfect middle-length focal range. Shooting in small dark wedding venues and other low-light situations or a smaller indoor space gets convenient with the optical stabilization (correcting a camera shake) provided by several latest models with IS versions.

For someone new to the trade, a standard zoom lens’s robust build quality and extensive focal length range makes it the right pick for the one lens for wedding photography. The Canon 24-70 f/2.8L II USM is popularly considered the best Canon lens for indoor photography for standard zooms. 

C. 70-200 mm

The fast 70-200 lenses have been the go-to wedding photography lenses for thousands of photographers to document wedding ceremonies, and for a good reason. The great focal range and optical image stabilization (producing sharp images) make these a preferred portrait lens at weddings or otherwise. The high image quality they produce, while shooting ceremonies from a distance, candid shots of guests or action shots of the first dance (with a creative background blur), make them the ideal lens choice.

On the longer end of the zoom range are the Canon EF 70-200mm f/2.8L IS III (preferred best Canon lens for wedding photography), Nikon AF-S NIKKOR 70-200mm f/2.8E FL ED VR (best Nikon lens for weddings), or the Sony FE 70-200mm F/2.8 GM OSS II (highly preferred best sony lens for portraits). 

2. Prime Lenses For Wedding Photography

Prime lenses are an exclusive lens choices for wedding photographers while

shooting weddings because of their superior optics, which allow greater control over the depth of field. The advantages of prime lenses are the faster apertures and shutter speed (up to two stops faster than the fast zooms!), smaller size, and lighter weights.

It’s great for close-up and wide shots as it allows wedding photographers to capture a wide range of emotions, moments (from the bride’s dress to the guests’ reactions), and specific wedding details. You can also use these lenses for various creative narrow depth-of-field shots that truly capture the essence of the occasion. So whether you’re shooting wide or close, there’s a prime lens that’s perfect for the job.

A. 20 mm

From the best Nikon lenses for weddings, the ultra-wide prime lenses are loved by photographers who want super wide lenses with fast apertures. Both the Nikon 20 f/1.8 and the Sigma 20 f/1.4 Art (in both Canon and Nikon mounts) are wide without a great amount of distortion and sharp. They’re solid, easy to use, and fast! You can try one of these as an alternative to the ultra-wide zooms to capture the entire wedding venue or the reception hall and get creative with your wide angle wedding photos.

B. 24 mm

The 24mm prime lens is a classic. Different models from Canon, Nikon, or Sigma all come in at a fast f/1.4 and are really sharp. Photographers who love shooting wide are going to love these lenses and the extra 2 stops they bring to the table, versus the f/2.8 zooms. The wide lens can help you capture group shots and candid moments – being really fast and able to draw in the available light.

C. 35mm

A 35mm lens is referred to as a normal lens. It’s wide without being too wide and great for capturing wedding spaces and groups. Again, the lenses from popular models with f/1.4 and f/1.8 are all sharp and easy to handhold throughout the day. Many prime shooters will carry two cameras with them at all times. One with a 35mm and one with an 85mm. Just those two lenses and you have a lot covered without a backbreaking amount of weight.

Popular lenses: 

D. 50mm

There are those who love the 50mm lens for its simplicity and those who simply find it too “blah”. Whichever camp you fall into, there are some really excellent choices from Canon, Nikon, or Sony. The 50mm lens can be really great for portraits, capturing candids and getting ready images, as they allow you to document all the emotion without getting too close. And if you’re looking for some stunning bokeh wedding photography shots, these lenses might be just what you need! 

Popular lenses: 

E. 85mm

Ideal for those dramatic portraits, the 85mm prime lens is one that many photographers are passionate about. They allow you to shoot from a distance, which helps to create a more flattering perspective. The amazing optics makes them a truly fantastic lens choice.

Considered among the best Canon lens for portraits and wedding photography, the Canon 85L f/1.2 II is known for its legendary smooth image quality, and slow autofocus. At just 1/3 stop slower, but with IS added, the Canon EF 85mm f/1.4L IS USM can be a wedding favorite for many years. From the best lenses for wedding photography Nikon comes its AF-S FX 85mm f/1.8 – an excellent lens in its own right. 

3. Macro Lenses

One of the must-have lenses for wedding photography – the macro lens. It allows you to get close-up shots of the bride’s dress, the groom’s boutonniere, and the beautiful flowers. There are a variety of macro lenses on the market, each with its own set of features and benefits. While some macro lenses have a wide focal length, which is perfect for getting group shots, others have a longer focal length, which is ideal for capturing close-up shots of specific details. No matter what your needs are, there is a macro lens that can always help you take stunning wedding photos.

A. 100mm

Many wedding photographers love having a macro lens in their bag to capture close-up and other detail shots. Offering a great balance of focal length and aperture, these lenses are ideal for capturing stunning couples portraits as well.

Popular lenses:

B. 105mm

Another popular option, these lenses offer a slightly longer focal length and built-in vibration reduction for sharper images, with truly unsurpassed image quality and a very shallow depth of field. A few of these models are slightly heavier but truly worth the weight. You might become addicted to this ultimate wedding lens. 

C. 135mm

For those who need more reach than what an 85mm can provide, there are some great 135mm choices. From the best Canon lens for weddings, the Canon 135 f/2L has been around for many years; it’s still a small, light, sharp, and fast-focusing lens. An excellent addition to any camera bag. The Nikon version has been around even longer and suffers from slower autofocus. Especially for Nikon shooters, the Sigma 135 f/1.8 Art lens can be a good choice. While it is a beefy lens, the image quality is wonderful and provides an extra 1/3 stop over both the Canon and Nikon. 

D. 200mm

If you need something long and fast, these lenses are for you: The Canon 200 f/2L IS and the Nikon f/2 VR II are excellent lenses. Not for the faint of heart, these lenses tip the scales at between 5 and 6 pounds, roughly twice the weight of most other prime lenses mentioned here. They’re also the most expensive lenses on the list.

So why choose a brighter macro lens? Do you need one at every wedding? Not likely. But picture yourself in a dark church, where you know you’ll be relegated to the back. That 135mm is great but not quite long enough, and the 70-200 f/2.8 is not relatively fast enough. Bring in the big lens, and you can shoot even under the most challenging conditions. And when you’re done with the ceremony, and you have a couple you can’t wait to photograph, you can’t find a better-quality portrait lens than this one.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

Couple shoot with our Kent based videographers.

How To Deliver A Great Best Man Speech, Wedding Videography

Posted November 14, 2023 No Comments
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The best man wedding speech is a huge part of the wedding videography so make sure yours is memorable. There are many areas to think about while preparing your speech; who is in the audience, how big is the audience, how long should the speech be, should I be telling jokes and so on.

Below we’ve listed essential best man speech tips on dealing with these questions and guidelines you can use to write your own speech.

Essential best man speaking tips

Do your homework and plenty of practice

Being prepared is the key to any successful wedding speech. Write down bullet points of you key message, jokes, quotes etc. Spend time revising the content of your speech using different tips from our blog, adding in literary techniques, noting tactical pauses and best ways to end a speech.

Once the wedding speech is written, spend hours practising it, the more you practise the less nervous you will be and the more natural you will sound. Don’t learn your speech off by heart, learn some key points and improvise around them. This will make you sound less wooden and monotonic.

Open by expressing gratitude

Thank the ones that made the day possible, the happy couple’s parents (single them out by name) and offer a toast to them for raising two fine people. Don’t forget to thank the audience as well. It’s a good idea to say something about how beautiful the bride looks and what a remarkable woman she is – this is guaranteed to go down well with everyone.

Introduce yourself to everyone

Many people at the wedding won’t know who you are. Briefly say who you are and why you’re such good friends with the groom.

Speak confidently and clearly

You know the groom better than most, so take the chance to introduce the real him to everyone. Talk slowly and clearly, taking time to pause and take deep breaths. Have a glass of water you can sip on during the wedding speech, to help calm the nerves and break up the speech.

Get a joke in early

Getting a joke in early will help relax the mood. Spend time preparing the right joke – funny but not offensive, something that will appeal across all age groups, and make sure you learn it by heart.

Self-deprecation can go a long way, so it might be something told at your own expense. The audience will expect the speech to be somewhat funny so starting strongly will help engaging the audience.

Tell a story

Every great man speech includes a story, which could be how you met the bridegroom or a funny incident which you both went through. You can also tell a story about when you realised your friend had found his other half, or about when your friend would complain about being single for so long. Tread carefully when telling these and don’t cross the line with them!

Stay away from controversial topics

Anything embarrassing or offensive should be avoided by all means. Although this is common sense, once you get up there with a mic in front of you and a crowd waiting to see what you have to say, the situation might be so tense that cracking a crude joke or sharing an embarrassing story may seem perfect to lighten the mood. You’ll be left with a frozen audience that doesn’t want to laugh at the expense of the bridegroom.

Best to avoid past relationships

Try to avoid talking about the groom’s past relationships or reveal what you thought of the bride when you first laid eyes on her. Winking at the bride with comments such as “looking forward to the honeymoon” is absolutely out of the question when writing your best man speech!

Keep it short

Ideally, a best man’s wedding speech should be no more than 1,000 words. The guests have already listened to the bride’s father and maid of honour speeches and are minutes away from eating the cake, so shoot for five minutes tops.

Summarise your friend’s good character

After the bulk of your speech, make sure you list the essential qualities of the groom which you have discovered over the years. You want the audience to think you’re a nice guy and convince the bride she picked the right man to marry!

End with a quote

Wrap everything you have said up nicely by ending with a quote, such as: “Giving a best man speech is a choice. And, these two people have clearly chosen!”

Propose a toast

It’s time to raise your glass and toast for a lifetime of happiness and love for the couple… or something to this effect.

Use these best man speech tips to deliver a powerful wedding speech people will remember for a very long time.

Best Man Speech – things to avoid

How to write a Best Man Speech – detailed guide

The Opening

Like any form of public speaking, you need to have your audience on side right from the beginning. Be confident. After all, you know the groom better than most in the room and your best man speech is the perfect chance to introduce him to everybody else!

The main section of the speech

The important thing to remember is that the speech is not about you but the groom. Therefore, it’s okay if your best man speech paints a picture of your relationship with the groom but you need to concentrate on what a great guy he is, so everything you say has to revolve around that.

Be pleasant and nice and give your best man speech a flow. Every section and paragraph should run smoothly, jokes should be brief, and each story (you could also include other friends’ favourite memories, too) should reveal some more of the groom’s character and life.

The conclusion to the speech

So, by now you will have used all the funny stories and are ready to wow your audience with something emotional. You can say something about love and philosophise a little. It is also a good time to emphasise the love story of the bridegroom.

End your speech by saying how they complete eachother and how happy you know one will make the other. Your end to the best man speech should be as noteworthy as your opening comments so don’t fade away.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

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How META Augmented Reality Glasses Will Reshape Marketing Content

Posted October 30, 2023 No Comments
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Augmented reality has been used in isolated applications for decades, but the technologies needed to fully realize its potential have recently become available. At its core, augmented reality (AR) transforms a large amount of information and analytics into images or animations that are superimposed on the real world. Most AR applications are delivered via mobile devices, but delivery will be increasingly shifted to hands-free wearables such as augmented reality glasses. Augmented reality glasses can be used in videos for business settings by marketing content and marketers in different ways.

What Are Augmented Reality Glasses?

Augmented reality glasses bring the digital and physical worlds together. They are distinctive in a way that they can project a digital overlay directly into a user’s field of vision without requiring them to do anything. AR glasses project digital information onto the user’s field of vision to help them interact in real life.

Augmented Reality Glasses In Marketing Content

AR glasses provide a significant opportunity for marketers to explore different marketing strategies. “By leveraging technologies that allow marketers to control reality rather than perception, marketers can position their products in the best light possible,” said by Kolsky. In this era of technological advancement where people have the freedom to engage with the brands the way they want, Kolsky believes “Augmented reality is a great tool if it is properly used can be the best friend for the marketers.” AR glasses will be powerful tech which will have a significant influence on the way marketing research is conducted and the marketing content strategies. The AR glasses will enable marketers to access real-time information to make instant decisions. 

Data Collection Through Augmented Reality Glasses

Augmented reality glasses can gather multiple types of data which can be used by marketers to understand their target market and create a unique consumer experience. The AR glasses will have inbuilt cameras on the outer and the inner side of the glasses. The emotions of the user can be comprehended by eye expressions as they will signal the emotional state of the user. The movement of the eyeball can be captured which can provide useful information regarding eyeball movement behaviour. Eye movements are interesting in relation to advertising and more broadly because they provide useful information about patterns of visual attention. The surrounding environment of the user can be captured by the outer camera which will provide information about the user’s view like areas they will pass by, the billboards they will see, and the brands they will visit. The connection of AR glasses with smartwatches can provide marketers with information regarding arm movement for instance the speed by which the arm is moving or whether the user is holding something in their hands. It is rumoured that Apple’s upcoming AR glasses will be able to sense the figure’s gesture through a smartwatch.  Similarly, it is alleged that the iPhone will be used for all data processing in Apple’s AR glasses. Additionally, AR glasses can provide information to marketers about user lifestyles by tracking their routine activities. AR glasses will be connected to a smartphone through which video marketing content can gather data regarding the sites visited, time spent on those sites, and search history. The inbuilt mic in the AR glasses can collect speech data that marketers can use to understand the emotions of the user and their interests. 

Augmented Reality Glasses and Advertising

Augmented navigation is one of the workable uses of augmented reality glasses. AR glasses will be able to provide directions to destinations regardless of whether the user is walking, driving, or running without requiring them to open google maps on mobile phones. This real-time geospatial information can be used by marketers for pop-up advertisements of the brands nearby the specific location. These pop-up ads of the brands will be based on the recent search history of the user and their location on the following route. For example, if the user has recently searched for McDonald’s Big Mac and there is a branch of McDonald’s on the route he is taking, an ad can pop up on the AR glasses saying “Hey, Big Mac is waiting for you.” and providing the real-time information like no long ques, no wait time. To leverage the built-in mic feature of AR glasses, the user can also order a takeaway by replying to the ad without needing the user to make a call. 

Augmented Reality Glasses and Shopping

AR glasses can significantly enhance the user shopping experience while also collecting data which can be used by the marketers.  AR glasses could be used in retail stores by adding special tags on the products so when the user sees the product its price will be displayed on the lenses and if there is any promotions or discounts on the specific products the user will be notified on their lenses. During shopping AR glasses will be able to collect data regarding stores visited by the user, how much time he spent at each store, and the products he looked over. The user emotions could be analyzed so the marketers can gather data such as if the user liked the product or not and whether the discount attracted the user or not. Marketers can use this information to design their promotional campaigns and to improve shopping experiences. 

Augmented Reality Glasses and Customer Touch Points

There are various customer touchpoints at which marketers can improve the user experience through AR glasses. AR glasses could help advertisers show different ads to different people through billboards. Billboards will have the ability to show people personalized ads based on the user’s data collected as they look at the billboard with the lenses on. By this method advertisers will be able to show thousands of ads on the same billboard. AR glasses could be able to translate advertisements in real-time which could enable the user to understand ads which are not in their native language. For instance, if someone is using apple products, they will be shown other apple product ads on the billboard. Also, if someone has searched about apple products recently, personalized ads will be shown on the billboard according to their search history. This will help advertisers to collect data such as if the user has seen the full duration of the advertisement so in future improvements could be made. Additionally, AR glasses will be able to sense the emotional reaction toward the ad through facial reactions and eyeball movement captured by the inner camera. This will help marketers to know to which level people were able to resonate with the ad. 

Augmented Reality Glasses and Voice Control

AR glasses with a voice control feature could be able to listen and analyze your speech about the products you use such as if you are complaining about a malfunctioning washing machine. Marketers could use that data to send you pop-up ads about promotions and discounts on specific washing machine brands. It will enable marketers to target the right customer with the right product.

Augmented Reality Glasses and Day-to-Day Activities 

AR glasses could be used to buy groceries from supermarkets as the user can scan barcodes through lenses which will add products to the cart so the user will be able to see the total bill before checkout. Users can also check the substitute product’s prices, discounts and nutritional information by scanning barcodes through lenses. With the data collected by marketers, the users could be sent new deals, discounts and promotions about the products which are regularly scanned by the user. Based on the information regarding the products purchased by the user marketers can send notifications to them about restocking those items while informing the users of the nearby location of the store. Based on the user’s voice command AR glasses could help the user in finding the product easily by navigating the user to the aisle and sections. This will enhance the shopping experience of the customer.

AR glasses can track the user’s day-to-day activities. For instance, if a user is cooking while wearing AR glasses and they can watch cooking shows and recipes in real-time without touching any device and staying hands-free. With this information on user’s routine activities marketer will be able to send this user cooking-related ads as AR glasses would analyze the data and decides that the user prefers to cook and dine at home. This will enable marketers to gather behavioural data about the user to improve customer experience and target the right customer.

Augmented Reality glasses and lifestyle

If the user is health-conscious and has an active lifestyle. Since AR glasses will be connected to smartwatches, it will provide the user with real-time important information about their health like heart rate and blood pressure without requiring them to look over their smartphone or smartwatch. For example, the user regularly goes for outdoor activities for maintaining an active lifestyle. This will provide marketers with users’ lifestyle information like whether they go to the gym or like to run. Based on such information they will be able to target the right product to the right customer without misspending their marketing content budget. Also, this will enable marketing content to create unique customer experiences by designing a custom package according to the customer. For example, based on this information marketers can provide a digital guide for healthy food along with their main product. 

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

wedding cinematography, wedding filmmakers, wedding videographers

10 Cheap Wedding Videography Venues

Posted October 23, 2023 No Comments

Keeping costs down when planning a wedding can be tricky. Opting for cheaper wedding venues can make a huge difference to the cost of your day, meaning you can splash out on a few other things like your wedding dress, wedding cake, wedding photographer and wedding videography or wedding videographer.

We’ve rounded up some of the best cheap wedding venues that look anything but – and will help you plan the wedding day of your dreams for a budget that suits you! 

When searching cheap wedding venues near me, some couples may worry they’ll have to compromise on style and aesthetic because of their budget, but we’re here to tell you that isn’t the case at all. These affordable wedding venues allow you to plan cheap weddings that look the total opposite.

As well as listing some of the most gorgeous, cheapest wedding venues in the UK, we also have advice on how to decorate a cheap wedding venue and how to find bargain wedding packages under £2,000. It really is possible to get a wedding videography venue for cheap prices when you know where to look – and if that’s your goal, you’ve come to the right place. 

Cheap Wedding Venues: 30 Affordable Wedding Venues in the UK

Make your wedding budget stretch further by saving big on one of these affordable wedding venues. 

If you’re specifically looking for cheap wedding venues in London, you can find our pick of the best 19 here, and we’ve also got the top 22 affordable wedding venues in Scotland too.

To explore more amazing offers, check out our wedding venue special offers section, where you can narrow down deals by your county to help you on your search for the cheapest wedding venues near me.

1. Brickhouse Vineyard – Exeter, Devon

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Tucked away in the picturesque South Devon hills, Brickhouse Vineyard is the ultimate hidden gem, and one of our favourite cheap wedding venues in the UK. Perfect for intimate weddings, you’ll have exclusive use and complete privacy as you say “I do” among 20 acres of woodland and vines. Naturally, you’ll also have access to some of the best wine the South of England has to offer!

If you’re looking to really wow your guests while also saving, then this is the cheaper wedding venue for you. One newlywed said: “Our guests were in awe when they arrived at how amazing and beautiful they thought the venue was. “

This same Hitched user highlighted another amazing feature of the venue: the staff. “All the staff we interacted with, both in person and through email, were all so lovely and helpful, and thanks to them our day ran so smoothly.”

Deals: Hitched get exclusive access to a 10% discount at this cheap wedding videography venue and there are also late availability offers for remaining 2023 dates. 

Pricing: From £1,700

Capacity: Up to 100

2. Holmes Mill – Clitheroe, Lancashire

This former textiles mill in the charming Lancashire town of Clitheroe is the height of modern industrial chic. With exposed beams, naturally textured walls and even some of the former mill machinery, Holmes Mill is a unique wedding venue with tons of natural light and character. Right next door is a luxury hotel with 39 bedrooms for guests.

Newlyweds have described this gorgeous wedding venue as “everything we hoped for and so much more”. 

Deals: Holmes Mill, one of the cosiest cheap wedding venues in the UK, is offering couples a stonking deal. All remaining 2023 wedding dates will cost you just £3,995 for 50 guests. 

Pricing: From £3,995

Capacity: Up to 150

3. Owlpen Manor – Dursley, Gloucestershire

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Think a private Cotswold valley with a 215-acre estate is out of your price range? Think again! The great deals that Owlpen Manor has on offer make this stunning property one of many cheap wedding venues in the UK. 

Owlpen Manor is a romantic Tudor country house with plenty of spots across the estate to tie the knot. From the church to the Great Hall and Cyder House barn, there are spaces for 20 to 200 guests. The Old English formal gardens are ideal for your photos. 

The medieval Cyder Barn dates back to 1446 and features a huge oak cider press for a unique setting.

“Owlpen feels like your own private slice of idyllic countryside, where you are able to create your wedding day exactly as you want it.” says a Hitched user. “We loved having the whole venue for two nights, and having close friends and family staying on the estate in cottages meant we had time to really enjoy the whole weekend.”

Deals: Planning to tie the knot during the week? Check out Owlpen Manor’s Midweek Wedding Package which includes food and drinks for 40 guests, with the option to add more up to 120! They also have a winter wedding discount for late 2023 and early 2024 dos, and an exclusive 10% offer for Hitched couples only. 

Pricing: From £3,250

Capacity: Up to 120

4. The Shropshire Golf Centre – Telford, Shropshire

The Farmhouse at the Shropshire Golf Centre dates all the way back to 1818 and has beautiful beams and chandeliers in abundance. Couples looking for a picturesque Shropshire wedding venue are in luck – this cheap wedding videography venue has it all. 

No matter whether you want to tie the knot indoors or outdoors, there are numerous event spaces and scenic areas to choose from. Not only that, but couples have the option of exclusive use for a private celebration. There’s a separate Library Bar and snug for your guests to relax in and, thanks to the venue’s recent refurbishment, the interiors are stunning.

The staff are another great benefit of this venue, with one Hitched user saying “I don’t know what to write to express how utterly amazing the staff at The Shropshire are. They made our day everything we wanted & more.”

Deals: If you absolutely can’t wait to get hitched, check out this venue’s Let’s Knot Wait package, giving you room hire, food, linens, bar, a resident DJ and more, for couples who have their wedding within six months of booking. 

There’s also an exclusive cheap wedding venue deal for couples wanting to get married in winter. The Under the Mistletoe package offers couples an £800 saving on festive weddings. 

Pricing: From £3,500

Capacity: Up to 200

5. The Sitwell Arms Hotel – Eckington, South Yorkshire

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The Sitwell Arms Hotel is a former 18th-century coaching inn that has been transformed into a rustic hotel wedding venue with beautiful grounds that are perfect for photos. Outside are the lily pond and rose orchard garden, a fishing lake and fountain, and even a secret garden, ideal for an outdoor wedding. 

If you’d prefer to get hitched indoors, there’s space for up to 200 of your friends and family. Guests staying the night can enjoy 30 superb on-site bedrooms. 

Deals: Good news if you’re getting married in January or February 2024 and are on the hunt for cheap places to get married, as you can enjoy this beautiful venue for only £2,400. 

They’re also offering a whopping 20% off remaining 2023 wedding packages, giving couples the chance to tie the knot and save £3,000 while they do it. You can also secure yourself a free engagement party worth more than £1,200 by booking this deal with them. 

Pricing: Menus from £28

Capacity: Up to 250

6. The Venue At Sandy Cove – Ilfracombe, Devon

Situated in Ilfracombe, Devon is The Venue at Sandy Cove. This gorgeous property is a classically decorated space that can host both ceremonies and receptions, ideal for couples who are planning budget weddings but still want a glam look.

This is perfect for couples searching for the ultimate coastal wedding venue – we guarantee your guests won’t be able to take their eyes off the seafront views. One newlywed said, “The setting is breath-taking, all our guest were blown away with the place.”

The venue has a number of spaces for indoor and outdoor ceremonies, most notably the cliff-top gazebo with a sky walk platform. State-of-the-art lighting with a colour wheel means that couples can tailor the lighting to fit their colour scheme, and guests can watch you say your vows in front of the sea thanks to the floor-to-ceiling windows. 

Deals: Last-minute couples can enjoy 25% off last-minute key dates in 2023. If you want spectacular views from one of Devon’s best cheap wedding venues, you won’t want to miss out on this. 

Pricing: From £1,500

Capacity: Up to 200

7. Limpley Stoke Hotel – Bath, Somerset

Just outside the city of Bath is the elegant Limpley Stoke Hotel. Overlooking the spectacular Limpley Stoke Valley, it offers a selection of function rooms that can host up to 200 – although you can’t go wrong with an intimate wedding either. With a complimentary honeymoon suite stay and a dedicated wedding coordinator, you won’t need to worry about a thing.

The picture-perfect gardens are another big draw to this gorgeous Somerset wedding venue. Couples can opt to hold their entire wedding ceremony and reception here, making this a great choice of cheap venues for wedding videography. 

Limpley Stoke Hotel is a certified hit with our users – one even commented, “The food here is fantastic; breakfast, canapés, sit down meals – we received so many comments from guests on how lovely it all was. More people chose to stay the night of the wedding and everyone commented on how nice their rooms were.”

Deals: Check out the Ultimate Offer Package here – this includes 40 day guests, a three course meal, arrival drinks, an evening finger buffet, resident DJ and more for only £3,980.

If you’re tying the knot in Somerset and looking for ‘cheap wedding venues near me’, this could be the one. 

Pricing: Menus from £36

Capacity: Up to 200

8. The Woodman Inn – Huddersfield, West Yorkshire

Nestled in a historic hamlet, The Woodman Inn is a picturesque refurbished 18th-century country inn. Offering delicious food, stunning surroundings, beautifully-appointed accommodation and lots of personal touches, there are fewer places more inviting for your big day.

When you think of this wedding venue, cheap is the last word that comes to mind, but their prices say otherwise.

If you’re planning a more intimate wedding ceremony, then The Country Room is the venue for you, seating between 40-80 people. Larger weddings can take place in The Garden Room, a glass structure seating 60-150 guests. 

One Hitched user commented, “The level of service was outstanding, the food was exceptional and the team couldn’t do enough for us.” What more could you want?

Deals: There are several budget wedding videography venue deals to be had here, but two of our favourites are their country and garden room packages.

Couples booking the exclusive Garden Room Package can benefit from a generous 20% discount, whilst Country Room Package customers can see themselves saving 15% when booking at this venue. Both deals are valid for 2024 weddings and give the option to add additional day and evening guests.

Pricing: Menus from £29

Capacity: Up to 150

9. The Plough Inn – Eaton, Cheshire

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The idyllic village of Eaton is home to the historic Plough Inn. Lovingly restored, the 15th-century coaching inn now has a stunning oak barn for weddings of up to 85 guests, and 17 stylish bedrooms for them to stay in. 

The red brick home, manicured gardens and wood-framed barn make this the ideal spot for a rustic-styled day, and you can plan one of the cheapest weddings here without anyone even realising. What really sets this venue apart is the food. The Plough offers a range of delicious options from tantalising canapes to delicious meals and pub classics – the ideal foodie wedding videograpyhyvenue. 

Deals: The Plough Inn team love a winter wedding, and they’re offering exclusive cheap wedding videography venue packages for both 2024 and 2025 festive celebrations.

Couples tying the knot in January, February or November 2024 can do so for just £2,424, and those tying the knot in the same months a year later in 2025 can do so for a mere £3,025 – what an absolute bargain.

Pricing: Menus from £40

Capacity: Up to 115

10. The Buttery and Glasshouse – Wrotham, Kent

The Buttery and Glasshouse is a unique and beautiful country inn located in the heart of Kent. It dates back 600 years, has bags of character with its exposed beams and original stone walls. We love The Buttery – a spacious function room that flows out onto the veranda and courtyard, where guests can enjoy reception drinks and get photographs taken.

The on-site restaurant prepares delicious English dishes using fresh local ingredients, as well as American-inspired feasts prepared in Kent’s only imported Texas smoker. 

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

wedding videographer, wedding filmmakers, wedding cinematographers

How To Chose A Wedding Videographer

Posted September 19, 2023 No Comments

Your wedding videography day is going to be magical and you will want to make sure you capture every moment of it so you can watch the footage for years to come. When thinking of hiring a wedding videographer in kent it is important to start with the basic and look for a local wedding videographer in your area and then expand your search.

Start Local

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You can start your search by looking at what local wedding videographers are in your area. The more local a wedding vendor is the more they will be familiar with your area.

Hire A Friendly Wedding Photographer And Wedding Videographer

There is a lot to capture on your wedding day in a short amount of time. Both your photographer and videographer will film the same key scenes: getting ready, first look, ceremony, speeches, reception, etc. Coordination is important, so try to hire a photographer and wedding videographer in kent who have worked together before. This way, they will likely have systems in place to make sure each captures those special moments. Ask your wedding planner for recommendations or have your photographer to suggest a videographer.

Find A Filmmaker Who Is Comfortable With Your Venue Type 

Found a filmmaker you love but notice that all of their films take place outdoors and you’re getting married in a ballroom? Raise the question to the filmmaker before you hire them and make sure they’re comfortable shooting in your wedding setting. Request sample films to watch and show them an example of a film you like from your venue (or a similar) and confirm they’re comfortable shooting in similar circumstances.

Find Someone Who Matches Your Wedding Video Style Preference  

Once you’ve made a short list of filmmakers who shoot in your area and are within your budget, watch A LOT of sample films. Wedding films vary a ton. Most are scenes of getting ready and staged bride and groom moments, while some have a lot of candid coverage of dancing and the reception. Some only include music, while others include vows, speeches and toasts. Some even feature interviews with the bride and groom, filmed either on the wedding day or sometimes well in advance. The videographer you choose should have several videos you love. Prior to the wedding, send them examples of your favorites from their own portfolio. Be specific with your examples: what did you love about each?

Don’t Be Afraid To Search Beyond Your City

Certain wedding videography vendors, like florists or caterers, make more sense to hire local. However, don’t be constrained by location when choosing your videographer. While filmmakers do need a certain amount of equipment, it’s usually not more than they can take with them on a plane or in a car. Every filmmaker has a different policy on travel but if you find someone you love who isn’t from your area, you should still reach out!  

Search For A Photographer And Wedding Videographer Duo

Many times you can find a wedding photographer and wedding videographer in kent who come together in the same package. If you are starting your search try to find a vendor who can provide both services and will cut down on the number of vendor contracts you’ll have.

Understand What’s Included In Your Package

As wedding videography films have increased in popularity, so have the package options and the terminology. Understanding everything that comes in your package will help ensure you aren’t disappointed later. When your filmmaker sends you examples of what comes in your package (Instagram teaser, trailer, full edit, etc.) make sure to really watch each example and be sure it’s the type and amount of coverage you want!

Find Your Next Wedding Videographer

Modus Wedding Films is a wedding videography company operating across Kent and London. Our Cinematic Wedding Videography services are award-winning and we love to create videos you will want to watch again and again. Contact us today for a free wedding video proposal. We can’t wait to be your next Wedding Videographer.

 email [email protected] or call us on 01233 273 273.

8 Video Marketing Statistics Of 2023

Posted June 24, 2023 No Comments

Video marketing lets you showcase your personality, share lots of content in a short time, and ultimately gives your business a voice that can be lacking when people make digital connections. Developing a creative strategy is an integral component of successful marketing in 2022.

Whether you are targeting business professionals or consumers, video marketing is a brilliant way of sharing a message in a way that is sure to grab attention. Emotional marketing is also incredibly important as consumers make it clear that they want a meaningful connection with brands before they part ways with their hard-earned cash. In fact, 73% of consumers say they are willing to pay more for a product or service if they love the brand.

Video marketing lets you showcase your personality, share lots of content in a short time, and ultimately gives your business a voice that can be lacking when people make digital connections. Developing a creative strategy is an integral component of successful marketing in 2022.

Video Marketing Consumer Behaviour Statistics

1. There are predicted to be 48 billion digital video viewers in the world by the end of 2023.

This represents an increase of 700 million users available for marketing teams to target with strong video content. Brands should also, therefore, consider how they can make their content suitable for large audiences, as we all know the power that a viral video must elevate a brand. Many video platforms are already enabled for this with features such as subtitles and transcripts available, meaning content can be enjoyed by event viewers that it was not originally intended for. This also offers an extra way to enhance SEO with informed meta and alt-tagging data being associated with video content.

2. 30.6% of consumers are searching for tutorials or how-to videos making it one of the most popular forms of video content.

The most popular forms of content were music videos (51%) and viral content (36.7%), which we think brands should pay close attention to. The most successful video content is the one that comes across as the most authentic and organic. It is, therefore, a great idea to pay attention to these trends and find ways that your company can align with what consumers are, somewhat unknowingly, looking for.

The inclusion of how-to, tutorials, product videos, and influencer videos are all important in the marketing world as they showcase consumers engaging with content that can convert them into paying customers. With 62% of people trusting influencers more than celebrities or public figures, we think that this offers a great way to enhance your brand loyalty.

3. 90% of consumers use mobile video as their main form of video view content

Thanks to the likes of TikTok, Facebook videos and Instagram reels, people are looking more to mobile social platforms to view video content. Gone are the days of static images filling feeds, as consumers now expect highly edited and sleek content to greet them.

Globally, 4.43 billion people access social networks using mobile devices, so it is no surprise that this statistic is so high. Brands need to understand that people expect access to every form of content from the trusty sidekick that lives in their pocket or desk. Mobile video content is here to stay!

4. Millennials aged between 26-35 make up the higher category of video viewers

You could even say that they take it as seriously as a part-time job, with some people racking up as many as 20 hours spent watching video content. This means that brands have amazing opportunities to target the consumers that potentially have the least financial commitments.

Social Media Platforms Video Marketing Statistics

5. Youtube is the most viewed source of online video content and has an astonishing 2.6 billion global users

The platform is most prevalent in India, with more than 467 million viewers. Very much seen as the leader in video content, the platform is to thank for the rise of user-generated content and consumer video engagement.

The platform’s global reach is also made achievable by accessibility features such as subtitles, which means viewers can still interact with content even if it is not in their native language.

YouTube can also be seen as the first significant influencer platform. In 2022, it is estimated that 30% of all channels belong to a content creator. Thanks to the world of food reviews, beauty tutorials and product recommendations, many people now head to the platform directly for video content that supports a buying decision.

6. 30% of marketers chose to use facebook live as their live-streaming social media platform of choice

Launched in 2015 to bring Facebook to the needs of the modern social media platform user, Facebook live allows businesses and individuals to stream via their pages to an approved audience. The feature mimics the likes of Instagram stories and YouTube live by allowing people and brands to be instantly streamed to their audiences.

Live video is a great marketing tool to include with strategy and plans as it enhances digital connectivity and helps brands obtain a voice online. Live streaming shows that a company is current and that they have something that is worth sharing.

7. Want to make major money through video streaming? TikTok is the place to be as the video-streaming app has generated more than $6.3 billion to date in revenue.

In September 2022, TikTok’s parent company, Douyin, reported growth for the fourth consecutive quarter to the tune of $914.4 million! This is even more impressive considering the industry of mobile spending is noticing sharp drops just like many other consumer-spend sectors.

TikTok showcases how you can bring in a strong call to action with video content as the app has become increasingly focused on in-app shopping. Many content creators now post links to shop products on their own videos, with a trend also emerging for live TikTok shopping events that people can use a one-click feature to buy products.

The enhanced use of mobile shopping, combined with superior convenience, means that TikTok video content is not a marketing strategy you want to miss out on.

8. 77% of companies use Youtube as their platform of choice to host marketing video content

This proves that brands use the platform as the main call-to-action landing page instead of hosting video content on their websites. The Google integration with YouTube means that videos have the power to be shown within search results if the metadata aligns with the SEO search for a particular keyword or trend.

Viewers love the ability to spend hours getting lost in the world of endless suggested video content. By uploading marketing content to YouTube, brands are improving their presence on the social media platform and the chances of relevant customers coming across their products or services.

The easy-to-use description box, option to interact in the comments and inclusion of hashtags all offer personalisation features that can further enhance the visibility of marketing video content. We think using YouTube as your video hosting platform is a brilliant idea.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

The Three Step Guide To Video Marketing

Posted June 4, 2023 No Comments

If you’re looking for a video marketing guide, you’re not alone. 79% of video marketers who aren’t using video content plan to build a video strategy in 2022. And 99% of those who already use video are planning to use it more.

There’s no strategy like video marketing for educating, generating leads, and converting customers.

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. So what do you think you know about video marketing, and what do you want to learn?

Video production is more cost-effective and easier to accomplish than ever. Today you can shoot in high-quality, 4K video, even with your smartphone.

But between strategy, equipment, and editing software, video marketing is still pretty complicated. Keep reading to learn everything you need to know about video marketing strategy or use the links below to jump to a specific section.

Video Marketing

Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.

How to Create a Video Marketing Strategy

1. Choose your target audience and find out where they spend their time.

The popularity of video and user-generated video content means that you need to target a specific audience with each video. If you don’t already have strong buyer personas, start creating them now. If you already have a set of buyer personas, make sure to update your personas to include the most recent video research.

2. Connect with stakeholders to align on a plan for the video.

There are typically a lot of players when making a video. How can you ensure they’re all aligned?

Create a questionnaire using Google Forms or SurveyMonkey and pass it along to the stakeholders of the project. This way, you can ask the same questions of everyone and keep their responses in one place.

At this stage, it’s important to agree on a clear set of goals. Is your video marketing to increase brand awareness? Sell more event tickets? Launch a new product? What do you want your audience to do after watching the video?

3. Set a timeline and budget for your video.

Think of video as a shorter, quicker, and less expensive version of your favorite film. While a video needs fewer resources to succeed, it can still be a time-consuming and expensive process. You can save time and money with planning and project management.

Create a clear timeline for every step of the process and plan for occasional delays. Even a small video production relies on the skills of many different people. So, you want to make sure that even with unexpected challenges and changes you can still deliver your video on time.

4. Choose the best platform to distribute your video.

Before you start making your video, think about where you’re going to broadcast it. YouTube SEO is becoming as important as website SEO. source Think about what people on that platform are looking for. You’ll also want to consider:

While videos are often used for advertising, a video doesn’t just promote itself. Some platforms have built-in vehicles for promotion, while others will need you to put in some time and effort to get more eyes on your video content. This list of video platforms can help you decide what platform is best for your video campaign.

5. Develop messaging and choose the right types of video for your personas.

It’s important to communicate a message with your videos. If you’re not sure where to start, use one of these examples of marketing videos to inspire your video strategy. If you’re not sure what kind of message is best for customers at different stages in the buyer journey, align your video messages with the flywheel.

With your budget, skills, and resources in mind, think about the creative roadblocks that might arise. Do you need a designer to create lower third graphics? Are you going to create an animated video or a live-action video?

6. Decide which metrics you want to track and how you will measure success.

Before you dive into production, you need to define your video goals and find the best metrics to help you understand whether you’ve accomplished those goals.

You can default to using the metrics available in your platform of choice. But this can make it difficult to figure out if your video strategy is performing over time. It can also make it difficult to measure the effectiveness of multichannel video strategies.

Instead, choose several key performance indicators that correspond with your video goals. This list of matrics is a good place to start if you’re not sure where to start with tracking your video marketing.

12 Types of Marketing Videos

Before you begin filming, you need to decide what type of video you want to create. Check out this list to better understand your options.

1. Demo Videos

Demo videos showcase how your product works — whether that’s taking viewers on a tour of your software or unboxing and putting a physical product to the test.

Learn how to use video in each stage of the buyer’s journey.

2. Brand Videos

Brand videos are typically created as a part of a larger advertising campaign, showcasing the company’s vision, mission, or products and services.

The goal of brand videos is to build awareness around your company and to intrigue and attract your target audience.

3. Event Videos

Is your business hosting a conference, round table discussion, fundraiser, or another type of event? Produce a highlight reel or release interesting interviews and presentations from the gathering.

4. Expert Interviews

Capturing interviews with internal experts or thought leaders in your industry is a great way to build trust and authority with your target audience. Find the influencers in your industry and put these discussions in front of your audience.

The video above is more than just a surface-level interview, it’s a deep dive with industry experts offering concrete takeaways for viewers. Don’t be afraid to get tactical with your interviews — your audience will grow from your hard work.

5. Educational or How-To Videos

Instructional videos can teach your audience something new. These marketing videos can also build the foundational knowledge they’ll need to better understand your business and solutions. Your sales and service teams can use videos like this as they work with customers.

6. Explainer Videos

This type of video can help your audience better understand why they need your product or service. Many explainer videos focus on a fictional journey of the company’s core buyer persona who is struggling with a problem. This person overcomes the issue by adopting or buying the business’s solution.

7. Animated Videos

Apple created this animated video to share its carbon neutrality goal.

Animated videos can be a great format for hard-to-grasp concepts that need strong visuals or to explain an abstract service or product.

8. Case Study and Customer Testimonial Videos

Your prospects want to know that your product can solve their specific problem.

One of the best ways to prove this is by creating case study videos that feature your satisfied, loyal customers. These folks are your best advocates. Get them on camera describing their challenges and how your company helped solve them.

9. Live Videos

Live video gives your viewers a special, behind-the-scenes look at your company. It also draws longer streams and higher engagement rates.

According to Google in 2021, 85% of people have watched a live stream in the last year. And live-stream interviews, presentations, and events encourage viewers to comment with questions.

10. 360° & Virtual Reality Videos

With 360° videos, viewers “scroll” around to see content from every angle — as if they were physically standing within the content.

This spherical video style allows viewers to experience a location or event, like flying down a hill with Olympic skiers.

Virtual reality (VR) allows viewers to navigate and control their experience. These videos are usually viewed through devices like an Oculus Quest 2 or a Valve Index.

11. Augmented Reality (AR) Videos

AR videos add a digital layer to what you are watching.

For example, you can point your phone’s camera at your living room and AR would allow you to see how a couch would look in your space. The IKEA Place app is a great example of this.

12. Personalized Messages

Video can be a creative way to continue a conversation or respond to someone through email or text.

Use HubSpot Video Hosting or Loom to record yourself recapping an important meeting or giving personalized recommendations. These videos create a delightful, unique moment for think about the purpose of the music. Do you need background music or something with reayour prospects and can drive them deeper into the purchase journey.

Video Marketing for Social Media

Now that we’ve covered the biggest video hosting platforms, let’s drill down into best practices for social media.

Expect viewers to watch your videos without sound.

Did you know that Instagram was the first social channel to show silent, auto-playing videos? This type of video is popular on social media because it makes it easy for viewers to watch videos when they are in public.

Here are a few best practices you can use to make silent videos engaging:

Short videos are best.

The most popular videos on social media vary in length by platform. While some strategies call for a longer video, shoot your video in a way that makes it easy to break into more bite-sized pieces. This will help you get more traffic and engagement from your video marketing.

Grab attention fast.

When you’re posting to social media, your video content is competing with a lot of information on the screen. If your viewers are watching from their mobile devices, there’s even more competition. So, it’s a good idea to get into your content quickly and to make it clear what your video is about in the first 8-10 seconds.

Shoot video that works on many different screen sizes.

As you shoot your video, be sure to compose each shot for a range of screen dimensions and shapes.

For example, your audience can watch a widescreen video on their mobile phone while scrolling on Facebook or LinkedIn, but the same video might cut off important visual information if it’s posted as an Instagram story.

Follow best practices for each social media platform.

Facebook Video Best Practices

In 2016 Facebook emphasized video content with a dedicated video tab, and the platform’s focus on video has grown from there.

Using video on Facebook seems to give brands greater reach in the newsfeed. This is probably because they emphasize viewer engagement in their algorithm. And according to recent Biteable research, their video ad test got 480% more clicks than a still image. This shows that audiences are currently more engaged with videos on the platform.

Brand awareness videos that are light-hearted and entertaining tend to perform well on Facebook. They also offer a detailed best practices guide that outlines how to succeed with video on the platform. It includes recommended video length and priorities for mobile viewing.

Their goal is to better surface videos that are most relevant to the viewer. This means that creating the right content for your audience is more important than churning out videos to keep up with what’s popular.

It’s also a good idea to upload videos directly to Facebook because their algorithm considers a user’s previous video-related actions when determining what videos to show them on later visits.

Instagram Video Best Practices

Instagram’s latest strategy is prioritizing video and social selling. This makes it a perfect platform to launch your latest marketing video.

To impress viewers on Instagram, offer your viewers something they value. IG’s content best practices recommend videos that are consistent, original, and full of personality.

There are four different video formats on the platform:

Reels

Reels are 15-30 second videos that you can edit with in-platform tools including:

This IG video format also lets users add sound to their videos from an in-platform audio library.

Stories

Stories are 15-second videos, or 15-second sections of a longer video, that disappear after 24 hours.

You can also save Stories to your profile. Stories give brands a chance to post direct links that make it easier for people who see your products on Instagram to start shopping.

Instagram Video

Instagram video replaced IGTV in 2021. These videos can be as long as 60 minutes, which gives you a lot of room to experiment.

Instagram offers live video too.

Instagram is also the most popular social media platform for influencers. You may want to work on some collaborative videos if you want to make the most of Instagram for video.

Twitter Video Best Practices

Daily video views on Twitter increased 95% from 2020 to 2022.

Brevity is a core factor on this popular channel. So, when teasing a blog post or piece of content on Twitter, always keep your video short and to the point.

Short clips that are easy to consume tend to perform the best. According to Twitter, short means 6-15 seconds. They don’t recommend you make videos longer than that.

If you want to get a little more experimental with using video on Twitter, you can try making custom videos to engage with your audience. Personal, one-on-one response videos are a smart way to make your brand more human while building personal connections with your followers.

Some other recommendations from Twitter’s team include:

LinkedIn Video Best Practices

LinkedIn users love video and video has been a focus on the platform since 2017. This is a professional platform and users spend a lot of time networking and searching for jobs. Keep that focus in mind as you create videos for LinkedIn.

For example, if you have a time-saver or just learned something new that might help other people in your network, video is an effective medium for sharing that knowledge.

Industry news is another relevant topic on this platform. If you have thoughts on a recent announcement or news article, let people know what you’re thinking in a video.

And if your company has some news like a great recent hire, a video can offer a personable take that you can add to a press release.

If you’re looking for more inspiration, check out these ideas:

TikTok Video Best Practices

TikTok hit 1 billion monthly active users in 2022 and the most popular app in the U.S. in 2021. While this app started as a spot where Gen Z teens could learn the latest dances, it’s become a force for users of all ages.

Trending content with a high number of views gets priority with TikTok’s algorithm. Frequent posting, humor, and authenticity are key on this platform.

If you’re interested in advertising as well as organic posting, they have a helpful guide for top niches like gaming and ecommerce.

Pinterest Video Best Practices

Pinterest added video to their platform in 2016 and added live streaming in 2022. This app loves creativity, and they recently launched Creator awards to emphasize this focus.

If you’re not sure if Pinterest is the right platform for your audience, take another look. Product searches increased by 20x in 2020 on the platform, and 75% of surveyed users say they’re always shopping.

So, promote a new blog post, engage with your audience, or even drive viewers to a landing page with Pinterest videos.

To drive traffic on Pinterest, create videos that encourage viewers to act, whether it’s saving a pin, reading a blog, or buying a product. Don’t forget to include visual cues for your brand and to create consistent and visually stunning videos for your pins.

Live Video

Live features on social media let users post live video streams of what they’re doing at that very moment.

And live video is more popular than ever. According to Statista, live streaming is the video content of choice for over 30% of viewers.

Most social media platforms offer live video streaming, including Facebook and Instagram. To get the most out of live video, make sure you’re maintaining the same production values for your live video as your pre-recorded videos. High-quality live videos will set you apart from other videos on social media.

For example, If you’re recording live video footage on the go, keep in mind that background noise is easily picked up by microphones. You may want a more controlled environment if you’re recording a more serious or professional broadcast.

Here are a few more tips to make your live videos stand out.

Think about timing.

Keep in mind that your live video will be broadcast from the platform itself, so that’s mostly where you’ll be promoting your broadcasts. Do some research on your target audience to find out when they’re most engaged with your posts.

Even if some of your followers miss out, most apps 

will save your videos to the app by default. You can delete them manually if you want to but they’ll usually be available for viewing by your followers after your live stream ends.

Come up with a compelling title.

Your title should describe what your video is and why people should either tune in now or replay your stream later. Adding the word “exclusive” to your title lets users believe they’re seeing footage no one else has seen before. This can make your video more exciting for potential viewers, so they’re more likely to tune in.

Respond to comments live.

On many platforms, people who are watching your stream in real-time can comment and “like” the broadcast.

Other viewers can see these comments and the number of likes your video has. Acknowledge or respond to these comments on the live broadcast to encourage engagement. This makes the experience feel like more of a two-way conversation.

Experiment and keep an eye on your data.

Be sure to experiment with different ways of using live video and what types of content your audience likes most.

Most platforms will offer data that you can analyze to figure out what works.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

Modus Wedding Films are the Best Wedding Videographer Kent

Award-Winning Wedding Videographers

Posted May 11, 2023 No Comments

Winning the Kent Wedding Awards has been an ambition at Modus Wedding Films since we started. We have put a lot of hours and effort into constantly improving our services as wedding videographers, and all that hard work has been rewarded. We can now call ourselves award-winning wedding videographers of the Kent Wedding Awards! Relive the moment with us below… Check out our wedding videographer Kent page.

“Judges described the work of Modus Film Production as both visually beautiful and emotionally intimate – Capturing the smallest of details and offering a unique narrative direction and encompassing using well thought-through camera angles. Modus were commended for their great, pre-wedding consultation, filming and delivery process and judges were also impressed with their package options which include many great additional extras.”

Wedding Videographers play an important part in capturing the unique moments of a couple’s special day, using their creative flair and excellent timing they create lifelong cherished memories of a couple’s most important day.

The Kent Wedding Award judges were looking for talented videographers to supply examples of their work that best demonstrate how they capture the day and their entry will be judged upon the following criteria.

Obviously, we were able to answer all the above to the satisfaction of the judges along with the work samples we provided. You can see more of our award-winning wedding videographers work here.

Looking for a wedding videographer Kent you came to the right place.

Our founder and business manager Max Philo had this to say following the event:

“So last night we won Videographer Of The Year at the Kent Wedding Awards which has been a personal goal of mine since starting Modus back in 2014, but the winning feeling I had wasn’t the one I was expecting.

After all the other highly talented finalists were announced and our name was read out to rapturous applause I was left in complete shock. It wasn’t until I returned to my seat that I suddenly got some perspective on the situation.

Thrust into my hands was this trophy and the rest of the team looking at me, all with big smiles and excitedly shouting “well done – you’ve made it!

But I hadn’t made it, we had made it.

I spent the best part of 7 or so years trying to get this award but it wasn’t until this passionate and amazing team of people came together that we managed to make history. I realized at that moment that this award was not what I was looking to achieve it was this team. You guys are the award, not this trophy and I am so proud of each and every one of you!

God I know this is cheesy.”

Overall we are so happy to add this accreditation to our already award winning wedding videographers status and we can’t wait to enter again.

Key tags: wedding videographer Kent, wedding videographers and award winning wedding videographers.

Wedding videographer Kent
Wedding videographer Kent

Modus Wedding Films is a collective of wedding videographers covering Kent, London, and if needs be Worldwide. Here we create visually captivating emotional wedding videos using a team of award-winning wedding videographers who are authentic, friendly, and who take the time to get to know you. We create our videos with a level of love and passion you won’t find anywhere else. Each of our cinematic wedding films is tailored to our clients which is why we are one of Kent’s most recommended wedding videographers. Search for us on Google via wedding videographer Kent.

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