The human attention span is impressively short; we can decide if video production agency bothered by something within 8 seconds. Time magazine has recently revealed that attentions spans have dropped by 4 seconds in the past few years. What are the first 8 seconds of your video saying to your audience?
Video production agencys can be your best friend when it comes to boosting brand awareness and marketing. However, it has been revealed that of all your video views. Almost 20 percent of people stop watching during the first 8 seconds.
With this scary thought in mind, you should be looking closely at the first few seconds of your videos.
Think about the impact of your thumbnail. Your audience will make the decision to watch your video based on several factors, and one of the main ones is whether the very first image they see is a pleasing one or not.
Try to use a brand-specific thumbnail, if possible, this is so that your videos are easily recognised by your viewers and clients.
Moving past the still image, try to begin your video without an overly cheesy and cringe-worthy introduction. It is important to tell your viewers what they need to know, but there are many ways of doing this, so if you can try not to cop out and do the easiest and most done to death intro there is.
You also need to avoid the temptation to throw your logo on screen as soon as possible. The first couple of seconds is about engaging with the audience, by slapping your logo in the corner you will be putting off the viewer.
Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!
As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.
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