In 2021, you tuned in to see NASA’s Mars Perseverance Rover land (live!) on Mars, joined together to set a new record for BTS, and took part in the epic storylines that played out across the Dream SMP, a collaborative Minecraft server with an active fandom full of videographers and commentators.You also raised short-form video to new heights, watching new cooking, dental (yes, dental), and magic creators (on youtube) transform traditional entertainment.
As the year comes to a close, it’s time to celebrate with a look at the top trending videos, videographers, and artists you helped propel to mainstream success.
This year’s top trending videos on youtube saw creators convert some of their most popular content into longer running phenomena. By producing sequels in response to audience demand, these creators showed how to turn one-off wins into full-on series with fresh influence: Dream made speedrunning a spectator sport with his increasingly innovative attempts to defeat Minecraft’s Ender Dragon; Mark Rober went from busting package thieves with his homemade glitter bomb to catching phone scammers; and Dude Perfect used their humorous stereotypes format to shine a light on the types of people you’re likely to meet at a game night.
Also making the year’s top trending list: A new survival challenge from MrBeast, the Weeknd’s much memeified performance at the Super Bowl Halftime Show, a hot take on one of the most talked-about games of the year, a scripted morality lesson, a moving musical audition, and a fight against zombies. Oh, and the socially-distanced inauguration of a new U.S. President and VP.
MrBeast – I Spent 50 Hours Buried Alive
Dream – Minecraft Speedrunner VS 5 Hunters
Mark Rober – Glitterbomb Trap Catches Phone Scammer (who gets arrested)
NFL – The Weeknd’s FULL Pepsi Super Bowl LV Halftime show
CoryxKenshin – Friday night Funkin’ KEEPS GEtTING BETTER AND BETTER (Part 2)
Dhar Mann – Kids MAKE FUN OF Boy with AUTISM, Instantly Regret It
America’s Got Talent – Golden Buzzer: Nightbirde’s Original Song Makes Simon Cowell Emotional – America’s Got Talent 2021
Biden Inaugural Committee – The Inauguration of Joe Biden and Kamala Harris | Jan. 20th, 2021
Forge Labs – I Spent 100 Days in a Zombie Apocalypse in Minecraft… Here’s What Happened
Dude Perfect – Game Night Stereotypes
Among 2021’s breakout videographers on youtube, Kallmekris turned character-driven sketches into must-watch viewing, Casual Geographic reinvented the nature documentary, and Beluga used the interface of chat platform Discord to riff on internet culture.
Zhong topped the Top Shorts Creators list in 2021.
This year’s first-ever Top Shorts videographers list is full of creators who took run-of-the-mill, everyday experiences and transformed them into entertaining snippets, from gaming-themed sketch comedy to relatable workplace vlogs.
Artists who reflected culture and tapped into the language of the Internet saw chart-topping wins.
And in music, videographers who reflected culture and tapped into the language of the Internet — with songs that inspired dance challenges, memes and so much more — saw chart-topping wins.
Want to learn more about the creators and videos that made this year’s top lists? Head to the Culture & Trends site, where you can find all the global moments that defined 2021. And for a deeper dive into this year’s ads trends check out this post.
Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!
As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.
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