Okay… So videographers love watching videos, but you may be wondering, “Can Video Production really improve my company?”
According to Oberlo…
87% of marketing professionals use video as a marketing tool.
88% of video marketers are satisfied with the ROI of their video marketing efforts on social media apps.
Video marketers get 66% more qualified leads each year.
Eight out of ten people say they have purchased software or an app after watching the brand’s video.
According to Campaign Monitor, “Video can increase open rates by 19% and click rates by 67% .”
Video marketing / video production uses videos to market or promote your product, and brand and increase engagement. You can post your marketing videos on your website, and blog, social media channels, and email marketing campaigns.
There are several types of marketing videos and including the following:
Demo Videos
How-To Videos
Event Videos
Interviews
Testimonials
Some of the benefits of video marketing include…
Generates leads
Increases conversations
Increases your marketing email open and click-through rates
Helps tell your business’s story
Improves understanding of your product, service, or brand
Allows you to be on the second largest search engine
Increases your website’s search rankings
However, as with any marketing, it must be done correctly to see a good return on investment and here are three tips to help you create effective marketing videos.
If you want to see results, and you need to have a plan. You need to…
Establish your goals for each video. Are you trying to build awareness, attract new customers, engage existing customers, or something else?
Find your target audience – You need to determine who your target audience is and where you can see them.
Determine your CTA – Any type of online marketing needs to have a call to action to be effective, social media marketing and video marketing. A call to action should align with your goals.
Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!
As video production experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.
We are still an active video marketing agency. Video production company London, Video production agency Kent.
