YouTube is the 2nd largest search engine next to Google. People upload more than 100 hours of video per minute to YouTube. It’s one of the best ways to communicate to a wide audience, whether you’re promoting programs or providing information to students. Here are a few reasons why YouTube is great.
Improve your Search Engine Optimization
Google and other search engines tend to favour clips, so sharing video via YouTube with good titles, descriptions and tags is a great way to improve your search engine ranking.
This is a fast and effective way to convey your brand messages and people respond well to visual cues for capturing the emotion and physical attributes of what you’re promoting.
Show, Don’t Tell
Video is a great way to demonstrate concepts that are not easily explained in text form and show your students through screen capture clips, live demonstration or even drawing on a white board.
Get Your Message to a Wider Audience
Not only is YouTube the most popular platform on the planet, videos themselves are highly shareable and consider how often you see videos go in your Timeline on Facebook. How often do people email you videos?
You Don’t Need a Huge Budget
There is some merit in having certain types of videos produced by professionals, not every clip needs a 6 figure budget. You can create effective videos of lectures and demonstrations, and more quickly and easily with minimal equipment.
A study by Pearson Education, found that YouTube is the most common social media to communicate with students. Not surprising, this communication tool provides an alternative to traditional methods of sharing information, including lectures, podcasts, and current news.
Modus Film is a video production company based in Kent and London. Our services are nationwide and our marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!
As video marketing experts we are specialists in all forms of video marketing and here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.
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