Should you consider an 8K TV? Are they the best tv’s out there? In a word: No. In two words: Not yet. You’re better off getting a high-quality 4K TV for far less money. It will look better with 99.9% of the content you put on it. That said, 8K is here, and it’s not going away, so it’s worth taking a closer look. You’ll need to look very close, as those pixels are tiny. Now this may increase your video production by using the 8K tv to show your product.

Eventually 8K will be far more mainstream. Does this mean your 4K TV is already obsolete? Should you wait to buy a new TV until 8K prices drop?

This shows the relative number of pixels in each of the major resolution formats. Not actual size of course; this is a chart not a visual representation (though it is to scale if you click on it).

Is it worth buying an 8K TV?

Here’s a quick summary of our current thinking regarding 8K TVs in early 2022.

To reiterate, one of the biggest reasons 8K TVs are not as amazing as you might expect, besides their price ( less money to spend and more for your video production) is that there simply aren’t any 8K TV shows or movies to watch on them. The best you can get in most cases is 4K, so all those extra pixels of an 8K TV won’t be used to their fullest potential. 

Now that you’ve slid your wallet back into your pocket, sit back and soak in everything there is to know about 8K TVs today. 

What is 8K, and is it better than a 4K TV?

video production 8k tv video marketing

A traditional HDTV from a few years ago is 1080p, which means it has 1,920 pixels horizontally and 1,080 vertically. Many digital cinema projectors — the ones in movie theaters — have a resolution of 2,048×1,080. Because it’s common in Hollywood-speak to only refer to the horizontal resolution, they call that “2K,” ( so, not to good for your video production) but it’s basically the same as the HDTV 1080p you have at home.

The term “4K” comes from the digital cinema side, too, with a horizontal resolution of 4,096, hence “4K.” However, on the TV side, manufacturing efficiencies meant we got double the horizontal and vertical resolutions of 1080p HDTV, so 3,840×2,160 pixels. Everyone colloquially calls this “4K,” though the technical term is Ultra HD. This has four times as many pixels as 1080p HD.

Which brings us to 8K. You guessed it: twice the horizontal and vertical resolution of 4K, for a whopping 7,680×4,320 and 33,177,600 total pixels. Not only is that four times the resolution of 4K, that’s an incredible 16 times more pixels than 1080p. Or to put that differently, you could put 16 full-resolution 1080p videos on an 8K screen at the same time with no loss of quality. I’m not sure why you’d want to do this, but hey, why not?

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.