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Video Production Company surviving post lockdown.

Posted August 24, 2020 No Comments

Without a doubt, the world is changing. And Video Marketing Agency’s and video marketing strategies need to proceed to change with it. This means finding a way to continue producing for clients in spite of the many challenges COVID-19 has thrown at us. This is what our Video Production Company is doing. See COVID marketing strategies.

We Are Ready

Our Video Production Company Has a long pedigree of delivering professional videography, photography and creative content to our clients and have full production capabilities at our disposal. We produce for all sorts of platforms such as websites, social media, events and more. From live performances to board meetings, we can accommodate any kind of event and deliver the finished product in any form you desire. Having worked all over the country filming everything from weddings to adverts, to conventions and other events, we have the skills and experience to capture the atmosphere of your event and deliver it in a neat polished package.

Still Going Strong

And although COVID-19 has highly impacted us all, we realise we are in an extremely privileged position being able to recommence producing for you. We are grateful for the opportunity to continue to produce content for clients and would like to provide our video marketing services to ensure that important moments are captured by our video marketing agency. You can expect our Video Production Company to immerse ourselves with your specific need, working with you every step of the way asking questions and also learning exactly what you want and need before the filming process begins, and as experts in the video production business, we can deliver beautifully shot cinematic videos and photographs for you. Our Video Production Company are confident that we can deliver a bold dynamic and innovated videos that will be captivating to viewers. We will work with you to decide the type of video and/or photographs that you require, also we can discuss whether you have a vision in mind or if you would prefer us to define the concept, of course, we will also adapt to your needs and make sure to provide a project that is very dynamic and on budget for you.  We will use our experience to capture the material needed and will also continue to work hard on the day to get every shot, throughout the filming process we are open to feedback with opportunities to review the work as the day goes on. The power of memories is hard to overstate. Our Video Production Company is capable of encapsulating important events, special times experienced and so much more from years and even decades ago. Even an exchange that may have lasted for a minute or two, all that time ago, can etch itself into our memories. As a video for business concept, this is very popular.

Our Process

We were thinking about this power of memories and how important it is to spend time doing the things you love with the people you love. We compiled some quotes that encapsulate why memory-making is so essential, and we want to share those with you! 

Our priority as video marketing experts is to ensure that you receive the best experience that you can and get to capture intimate and important moments that you intend to keep forever. Whilst The current world is experiencing the COVID-19 pandemic, it takes away special moments that are very important to people by drawing people away from one another due to lockdown restrictions, however, as a video production company, Modus Film intends to Bring people together by guaranteeing to Bring important moments to life using our production skills. Our specialists will work with you throughout the productions process Giving you the best experience when using our services and ensuring all content reflects your individual needs and the audiences you want to connect with. We want to give you the opportunity to be able to relive past experiences and memories through our full video agency service. The professionally filmed events that capture every key emotional moment of the day can be shared with family and friends and kept as a memento that you can watch together in years to come with our aim to leave our clients delighted with the finished product. 

Professionals In Our Field

We are well-versed in delivering high quality videos for business remotely and have frequently done so between our based Locations across London and Kent. We have also worked with international businesses to create cinematic shots for them.

We understand the difficulties COVID-19 has imposed on production companies when it comes to producing new material for weddings and events that are no longer taking place. As things begin to ease our innovative ideas and content has never been greater! And that’s why we’re continuing to produce videos for business no matter what the situation.

Get In Touch

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some groundbreaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to an Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us defining a digital strategy with really great results. If you want to speak to a specialist email or call us on 01233 273 273.

How to use Facebook Live Video

How To Use Facebook Live in Video Marketing?

Posted July 16, 2020 No Comments

Live stream videos are a great way for businesses to engage with their audiences all thanks to platforms like Facebook, you really don’t need too many tools or knowledge to get in front of customers. This is the perfect addition to any video marketing strategy and the team at our video production company tells all.

All you need is a Facebook profile, a mobile with a camera (we recommend Apple iPhones obviously), and in two clicks you are talking directly to consumers and bringing them video content in real-time! There is an art to Facebook live video streaming, and if you want to do it well you need to first think about how to use it as part of your overall video marketing strategy.

In this blog, we’ll take a closer look at Facebook live streaming and see what it can really do for businesses.

#TurnerPrize19 Facebook Live highlights

So why Facebook Stream and Why Do We Rave About It?

Recently, marketers have been focusing on video content as a key way to connect with an audience, engaging with them, and promoting brand awareness and boosting conversions. When a picture’s worth a thousand words video must be priceless in terms of social media marketing.

In place of traditional video content, you have video live stream. This is where a brand, influencer, or even a regular person goes live in front of their social media audience. There are many different arguments as to why this is good, and we’ll cover them all.

As for actual, identifiable results, Facebook live streams or live broadcasts can:

If connecting with your audience is a top priority for your business, then a Facebook live video might be the way to go. As with other posts and content, just having a live stream every now and then won’t exactly bring you the results. Facebook live videos need to be planned and integrated into a wider video marketing strategy. Our video production company can support you if this is something you think your business will benefit from?

How Does It All Work?

Let’s get technical and see how you can go live in front of your audience. Facebook allows you to go live in just a few seconds by tapping on a few simple links.

First, go to your Facebook page where you want the live stream to happen. You’ll need to do this through one of your mobile devices using the Facebook app, desktop versions don’t have this feature.

Go to the ‘create a post’ section, click it, and you’ll see a lot of options like photos, videos, polls, and live video. After you select it, you’ll need to give Facebook access to your camera and microphone allowing it to fully use the device for the live stream or live broadcast.

That’s it although you will want to use some of these other great features this service offers, such as:

Once live, your followers will start seeing the video on their news feeds, and some may even get a notification if they are following your page. You can start a live video on your personal profile page, which will be visible to your closer circle of friends if you just want to test out the feature first.

What Can You Use Live Streaming for?

If you want to integrate a Facebook live video into your video marketing or digital strategy but aren’t exactly sure if it would benefit your business, look no further. Let’s now look at some of the different opportunities Facebook live broadcasts bring to the table:

1. Connecting with your Audience

Live videos are the perfect way to get closer to the audience and show them the people behind the brand or business. The whole point of social media is to give a human dimension to brands and businesses and at some point that stops working if you we post only a load of links and cute photos of kittens.

With a Facebook live video, you can take audiences behind the scenes of your business and present the amazing team that helps make the day to day happen. For instance, let’s say you have a small business where you sell handmade cloth bags, personalised for each customer. How much more value does seeing the faces of those makers give to the client. We’d say loads!

Why not take audiences on a journey behind the scenes and show them who’s working on the bags? Let them present themselves and say 2-3 things about themselves. Film them in action, and teach the audience something about the entire process. This could be a 20-minute live video that manages to:

Create the feeling that buying from your business is a good idea because a potential customer knows exactly how the product is made.

2. Live Q&A’s

Customers may have a ton of questions about your brand/business, a campaign, the products, and even services. In today’s digital world, people can send queries directly to their favourite brands on social media using private messages or in the comment section.

Consumers may have the same questions, which is why it’s a good idea to organise a live Q&A. Put these questions into the spotlight and answer them. This is a good digital strategy because if you tell audiences you’ll be doing a live Q&A, they will come to it with the explicit intent of asking questions or actively listening to you to find out even more. If you don’t have time to answer everything in the video, respond to comments when you can on your page in a post. Facebook will save the live video and all its engagements so you’ll never have to answer the same question twice.

3. Make Important Announcements On Facebook Live!

Facebook’s algorithm favours live videos more than other content, so its more likely to be seen in news feeds. This works well for announcements because it means you can generate more excitement around your announcements. If you are launching a new product, adding additional services, or just want to shout at people. This could be a good platform for your business.

4. Organise Your Events

Show events that some audiences can’t attend. If you’re doing a talk at 2am or have limited space you can offer audiences to watch via the Facebook app.

Our video production company offers live streaming services which we can do across multiple camera setups. See our video marketing services if you require more information. 

Things to Consider Before Going Totally Live

Our video marketing agency knows the secret to deliver a Live broadcast. You need a live stream that appears organic, natural, and improvised, it all comes down to preparation. If you watch a live video, you don’t see all the work that goes into it, so consider some areas:

1. Internet Connection

Live videos need a good internet connection. If connection keeps dropping out, or you don’t have good signal, it will affect the quality of the live stream as well as the user experience.

A bad internet connection is a disaster. The live steam will keep disconnecting and a semi-bad connection will make you the pixelated man. Before going live please make sure your connection is stable. 

2. What Will You Say?

Even if you want the live stream to seem organic it’s worth preparing. A few points or a bullet point list is a great place to start. Practicing in front of the camera makes perfect. Our videographers can always give you some top tips. 


3. Bring Value to Facebook Live Stream

If you’re running a live stream think about what your audience would find interesting or valuable to hear. If you want to bring real value to your audience follow that logic. Don’t do a live stream just because you can, well unless you have hundreds of thousands of followers then you have nothing to lose. 

But what does Live Stream “value” mean?:

If you manage to do a Facebook live video that relates to this criteria it should be successful.The easiest way to ensure this is to consider your overall digital content strategy on social media and integrate live streaming into it to bring another dimension.

Do You Need to Talk to an Expert?

As video marketing experts we are specialists in live stream broadcasting. Here at Modus Film we have completed many projects for our clients that have required live stream video content with really great results. If you want to speak to a specialist email or call us on 01233 273 273.

Directly Uploading Videos to Facebook/LinkedIn?

Posted June 15, 2020 No Comments

Social Media is made up of a variety of different platforms and our video content needs to be appropriately adapted to work with each one. In this post we wanted to express the importance of the direct upload feature you find on both Facebook and LinkedIn.

Videos posted to Facebook and LinkedIn greatly benefit from a video uploaded straight from the desktop or mobile especially if they are produced in the standard 16:9 format. This layout looks great within the newsfeed blocks and helps scrolling users see them neatly. Direct uploading as opposed to sharing content from other people works far better with what is commonly referred to as ‘original content algorithms’ meaning that social platforms like LinkedIn and Facebook naturally increase the chance that more users will see your video. The reason for this is that historically, originally produced material gets more engagement than that of the content we share – friends and connections supporting each other type of thing. Of course, this does not mean to say that a video you share won’t have gravity and get tons of views, algorithm bots will also take into account very quickly how many people engage with a video/shared post so if more people watch and engage the greater the organic reach will be. If nobody seems to like your video/shared post then the reach of the video will ultimately suffer. You have to picture this as layers of a cake:

Layer Example:

For Organic Upload

For Shared Content

Ultimately you have to know your audience. 

It’s worth mentioning that autoplay automatically unlocks when a video is directly uploaded to either Facebook or LinkedIn meaning users are more likely to stop and watch an already playing video in your timeline – just like when you walk past a TV that is showing an episode of your favourite series, you just can’t help but watch.

Remember a catchy title and good description along with 8 seconds of eye-catching opening content does wonders for engaging with users fast. Some organisations struggle to achieve this however at Modus we are social media specialists in the field of video marketing. So if you are a Kent or London based company looking for video marketing drop us an email to see how we can push your marketing into overdrive! 

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Written by Max Philo (Business Manager)