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video production company tips on video marketing

Video Production Company Trick of Using Video Marketing

Posted February 1, 2021 No Comments

Video Production Company Trick of Using Video Marketing

Our video production company Kent and London have been busy analysing video trends for video marketing. It’s not too difficult to see why video is popular these days, for one thing, it’s an easy-to-digest format that gives our eyes a rest from the overabundance of text. Evidently, this is why the world reportedly watches a billion hours of YouTube social video per day. Our clients, who require corporate video production, rely heavily on us to make use of these stats within our creative video production process. 

And those of you who are headed towards digital marketing and video marketing careers should have a complete understanding of the power of video as a marketing tool. This is not only because they might be interested in making amazing corporate video production videos, but because they’ll probably have to learn to incorporate video into their creative video production content in order to remain competitive.

Here our video production company Kent will outline some best practices for digital marketers to create and share video, and highlight 5 key reasons why video is so crucial to your video marketing strategy.

Why Video?

Video is a versatile and engaging creative video production format that not only gives us a real-life picture of what is going on; it’s also easy to share across multiple platforms. Consumers like it because it’s easy to digest, entertaining and engaging, and marketers like our video marketing agency love it because it can give a potentially huge return on investment (ROI) through many channels. Indeed we have noticed this when delivering our corporate video production. 

Video is also very accessible to anyone with internet access, both to watch and to produce. While there is certainly a trend towards higher quality video on a professional level, anyone can hop onto their laptop and create their own creative video production in under an hour. 

Types of Video

There are plenty of different types of videos out there and part of creating an effective video marketing strategy is having a solid understanding of your purpose before you sit down and create the video (or any other type of content, for that matter). To that end, you want to make sure your Creative video production fit the purpose of the video itself.

Breakdown

Explainers; these can help you educate people about your product and can be used in conjunction with instructions, customer service activities, and a whole other range of applications. See our video production company examples here.

Interviews; can help to encourage conversation between sides, or showcase a special guest or influencer. If you are creating videos featuring guest experts, for instance, you can always re-use the audio and market it as a podcast. Video production company examples.

Product reviews and demo videos; can be created by brand ambassadors in exchange for free products. If you can find people in your industry looking to boost their social following, this can be a great way of essentially getting free advertising. Doing this can also help you to find out information about the product if the people doing the video reviews have a lot of engagement and comments. So in a sense, it can function like market research. Video production company here.

Live video is the best chance to get up close and personal with your audience, and it works well on social channels in particular. Read our Facebook article.

Live Video, video production company Kent Video production Kent
Video Marketing Agency, Video Production Company, Creative Video Production Kent. Video Productionhttps://modusfilm.com/services/informative-films/ Company London

5 Stats that Prove Marketers Need Video

1. Informing and Educating 

97% of marketers claim that videos help customers understand products. (Hubspot)

For the most part, marketers today are no longer taking a pitching type of approach – the reason? There’s simply too much choice out there. Consumers and businesses simply don’t’ need to be sold to; instead, they’re doing a quick internet search to find the best product in their neighbourhood or even in the world where they’ll proceed to order it online.

To this end, marketers in many fields (perhaps not all) need to approach audiences with a value-based offer instead of a “sale.” And videos excel at giving customers a really up-close look at a product, service, or even an influencer or teacher.

2. Search Engine Optimization

Over 80% of all traffic will consist of video by 2021.

Search engines love video because they see them as high-quality content, so to this end, using videos in various types of content as well as on your main web pages can work wonders for your SEO — as long as the videos themselves are optimized properly as well. This means incorporating the right keywords, a solid meta description, and also a strong title.

3. Staying Competitive 

81 % of businesses are now using video for marketing. (Hubspot)

Videos are amazing for getting all sorts of messages out there, and if we think in terms of practicality, a short, unique explainer video can do a world of difference when it comes to educating people on the ins and outs of your particular product. By using creative storytelling and unique types of media you can easily catch people’s attention and hold it while they’re actually entertained.

Depending on how it matches your product, you may want to use an animated or illustrated explainer video to stand out from the crowd (and not come across as too in-your-face). Our video production company can take care of this.

4. Getting Personal

Live video will account for 13 % of traffic by 2021.

Ever wanted to check out Facebook Live or Instagram stories? If you’re in a digital marketing career, or you’re heading in that direction, you’ll need to learn how to create basic creative video production products and optimize them.

Instagram Stories and Snapchat are both awesome for offering people intimate glimpses or short, personal glances of what you’re up to and they are so great for creative tools. The interesting thing about these videos is that they’re only up for 24-hours so that creates more of a real-time feel. It also gives marketers the opportunity to develop ads that are focussed on time-sensitive promotions.

5. Boosting Conversions

90% of consumers claim a creative video production video will help them make a purchasing decision. (Social Media Today)Wyzowl claims that 74% of people who get an opportunity to see a product in action via an explainer video will buy it. And landing pages are great places to place videos, too. — supposedly boosting conversion rates by 80%! Always be sure to keep autoplay off so as not to scare the customer away with loud noises.

Another reason why video is great for conversions on websites is that they actually keep people around for long enough to look around on the site. This is especially true for those who aren’t big readers (a good rule of thumb is to assume that people’s eyes could be tired from looking at a screen all day). This helps smash the 8-second rule!

Tips for Best Practice Video Marketing

Okay, you have some amazing reasons for incorporating creative video production into your marketing activities or have inspired you to take a digital marketing career. But how do you actually go about making a video that’s engaging and optimized? Here are some tips:

First off, figure out what the ideal video length is for your platform – here’s what Hubspot recommends:

Other things you’ll want to to to ensure the best engagement and accessibility as well as boost your SEO include using captions for autoplay and keeping the video on silent if it’s on a landing page. Videos on landing pages such as the one for our video production company as can be very effective but only if they don’t scare viewers away. You’ll also want to be sure to keep your video mobile-friendly across the board.

In order to understand how your videos are performing, practice good SEO standards and always check your metrics. You can develop a standard library of various videos and keep them organized in YouTube, then incorporate them into various forms of content such as blogs and emails.

And don’t forget about your call-to-action, which on YouTube usually consists of a little annotation suggesting that users subscribe to your channel.

Conclusion

Video is one of the most popular content forms in the world and the truth is that it’s not likely to be going anywhere soon. And it makes sense: in an impersonal digital world, we’re craving connection and personality. We want to see and hear people in a real-life context — it’s meaningful.

Creative video production is not only fun, but it’s also really one of the best ways to get up close to your audience and give them a real glimpse of what you and your business or your clients are doing. The key here is to always think beyond profit and product show them something about your philosophy, or share some information on an interesting event, or offer some valuable information. The more they know about your positive practices, the more likely they are to stick around.

About Us

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some groundbreaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to an Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us defining a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.

We Got Our Video Production Agency Through 2020’s COVID Pandemic!

Posted January 28, 2021 No Comments

The COVID-19 situation has altered daily operations for most businesses. For those that rely on in-person services and interaction like us in video production, the pandemic has been especially problematic. The last thing we wanted to do is shut our video marketing agency. How did we avoid this outcome as a video production company and how did we keep social media marketing operational? 

Our team at Modus Film put together these six tips for keeping your company running during the coronavirus. They are:

Protect Employees and Partners

In a public health crisis, it’s always safety first. If you want to successfully lead your video production agency through the pandemic, you must ensure your staff can make it through as well. And, as a video production company, you likely work with many outside partners. Not putting their health at risk is also a priority. 

The simplest way to safeguard your employees’ health is by asking them to stay working from home. If you can manage remote set-ups, then allow your staff to keep working from home as much as possible. If you or your team does have to go into your video production office, limit the number of people present at one time. And remind everyone to always wash their hands if they go out in public following guidelines!

Prepare For Interruptions

At this point, it’s probably a little late to anticipate stoppages and you’ve most likely already had them. But there are still things you can do to cope. One way is trying to produce films in bulk. Whatever your daily video production company output is, increase it while you have the means to do so to help your social media marketing. 

The next thing you can do is encourage your creators to film/video themselves at home. Of course, this depends on the nature of the videos you’re producing. But if your clients have the ability to do their own filming, that will give you material to work with. TikTok is a good platform to work with.

Prepare Your Video Marketing Team for Remote Work

Right now, your employees are probably already at home. If you do post-production exclusively from the office, having your team off-site and split up is difficult. You have to rethink your workflow, secure your material, and make it available for remote editing as a Video Production Agency. 

One way to do this is by moving your editing to a cloud-based management system like Adobe. Such systems have features for securing the storage and transfer of your data, so editors can access pre-cut material anywhere. You can go one step further than using the cloud, and turn to a remote ingest and online collaboration tool designed specifically for production companies. This allows us to continue supporting our clients!

Review Client Contracts

If you haven’t already done so, now is the time to review your contracts. With clients cancelling or postponing projects, we ensured our Video Production Company is completely covered for all related costs. It’s just being sensible after all!

For UK video producers, the Advertising Producers Association has created a document that agencies can add to their commercial contracts. This really helps our video production agency and clients to cover costs for relocation, postponement, or cancellation due to coronavirus. 

Local Talent

Even if restrictions loosen in the UK, there might still be travel bans in place in some European countries. When your video production company gets back to filming on location, those locations might have to just stay local. For us, this is covering London and Kent.

Pivot Services

A final step we took to keep our video production company running through the coronavirus outbreak was shifting our services. If your regular client work is drying up, offer video production and social media marketing toward the current situation. You could propose producing public information or service announcements for government agencies. You could also provide internal videos for organisations working remotely. Even offering engaging videos like cooking tutorials or workout videos could bring you some business at this time. 

Providing different types of videos, along with offering to produce self-shot footage or animation, is a great way to help creators who otherwise wouldn’t have to opportunity to produce their video. It also gives your agency more business during this time.

Final Thoughts to Keep A Video Production Agency Running

The coronavirus pandemic has altered the way our Video Production Company works for now. But your video production agency doesn’t have to shut its doors during this crisis. By taking the steps listed here, you can keep your video marketing agency afloat and see it through to the end of the coronavirus crisis.

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some groundbreaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to an Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us defining a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.
TikToks Affect on Video Marketing Agency

The Impact of TikTok on Social Media Video Production.

Posted January 27, 2021 No Comments

TikTok is Evidently Booming. Let Us Lift The Lid.

Regardless of whether you are a fan of the recognisable app, TikTok, or not, there is no doubt or denying that the app has exploded in popularity whilst spilling into pop culture. TikTok is a video production and sharing social networking service owned by ByteDance, it has 800 million active users worldwide therefore it is the perfect place to create content, advertise and promote. Our video Company gives you the crash course on how this is affecting Social Media Video Production.

Using the App

If you’ve spent any time on the app, you have most likely noticed that content on this app tends to have a distinctive style filled with hundreds of trends. The trends may seem to be confined to the app itself, however, they will undoubtedly make their way into the production world long-term. Ultimately this would not be the first time a social app, specifically consisting of videos, has made a lasting impression on the video production community. For example, ‘Vine’ which many of our video marketing agency members remember fondly.

Power Of Vine

Vine, you may remember, was a short-form video app, similar in many ways to TikTok, that was in the social spotlight from 2012-2016. On this app, videos were six seconds long consequently making them hyper-short, wherein that timeframe it managed to offer what seemed like limitless opportunities for content creators. Vine was discontinued years ago, nonetheless, its impacts can still be felt today. Sometime around the rise of Vine, hyper-short videos began popping up on a range of social media apps.

Six Second Options

Therefore today, many ad platforms offer six-second options, and marketers have had to learn to keep up with their competitors by tightening up their storytelling to fit within the very short time limit provided. So while TikTok is still very much enjoying its time in the spotlight, it’s likely that the platform is already beginning to leave its legacy on the video space, as many social media apps do overtime. However, there are some TikTok inspired trends that we think have the power to notably change the future of video and production. 

Social Media Trends

While TikTok videos are not confined to six seconds like the fellow video app, Vine, TikTok is still built for short-form content but they differ in the sense that Individual videos on TikTok can be up to fifteen seconds long and they can even have a total of up to sixty seconds of content in one individual post. Short-form content is already popular in the production world for multiple reasons, including consumers’ decreasing attention spans and increasingly lower tolerance for ad-heavy content. TikTok will likely perpetuate this shift, like Vine did, by proving the value in short-form content. TikTok makes it clear that this short-form content is powerful and when used correctly, has the ability to entertain, to evoke emotion, to tell a story, to advertise and to convey complex information even within a confined timeframe. Showing what is possible in a span of 60 seconds or less, raises the bar for branded video content. 

What Content Works Best?

Fast-paced and attention-grabbing content should be favoured: If you have never watched a TikTok video, you might be surprised at how fast-paced the content feels. This has to do with more than just the short timeframe; TikTok content creators often quickly jump from one clip to the next by smartly using transitions or text that is on-screen to help string the clips together cohesively. In videos that use this approach, viewers see clips strung together in real-time, while the person filming went through a more strenuous process behind the scenes, setting up the clips to look like they flowed naturally. The result for the future is the production of Growing demand for fast-paced and attention-grabbing content. 

Ensuring that on-screen text is more than an afterthought

On Tiktok, on-screen text is crucial. In many videos, there is no dialogue at all. The sound will instead be added during editing in the form of a popular audio clip or a snippet of a song. The replacement for dialogue takes on the job of carrying the story which is often on-screen text. All Social Media Video Production companies would also suggest this as a useful tool. Many TikTok creators/users will stand in the centre of their screens while filming and occasionally pointing to different spots around them where they’ll add on-screen text later while they edit.

The final product, after all, editing, shows the person pointing to different text boxes as they pop onto the screen, eliminating the need for any voiceover explanation. Usually, these videos tell a story or give information to the viewers. In the production world today, on-screen text is sometimes seen as more of an afterthought. It’s often either the direct caption below the video or is on screen and used to call out important points made in the voiceover.

Videos Without Audio?

While the last several years of digital consumption have emphasized the need for videos to make sense without audio due to many platforms using auto-mute content, many videos still feature a voiceover for those who do choose to play content with sound enabled. Although on TikTok this concept is the complete opposite, the on-screen text is where the storytelling happens, and enabling audio simply adds background music to enhance the overall experience. You should expect to see more of this concept and its impact surrounding on-screen text carrying a significant narrative in the coming months and years.

So What Does the Future Hold?

Many TikTok users are learning the basics of what makes a great video just by engaging with the app. People who spend significant amounts of time creating TikTok videos are learning how to enhance the quality of their clips, how to think creatively about the production process, how to come up with interesting and innovative ideas, and how to create something engaging during the production process. These are skills that will come in handy in the coming years as video production skills become more essential for a variety of career paths and even just for everyday life. Well, at least that’s what our video marketing agency and other video company owners suggest.

Gatekeeping

What might have previously been seen as an industry plagued by gatekeeping is now being embraced by everyone with all different ages, skill levels, and perspectives. For consumers, it means we will likely see a much greater diversity of content, plus more people will see themselves represented by the clips they come across online and on these social media platforms. As more people get involved in the creation process, more of the viewing population will feel like they can relate to what they see online.

Do You Need to Talk to an Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us defining a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

www.modusfilm.com

Why not check out our other interesting reads such as How Video Engagement Affects Your ROI

ROI and marketing engagement for video marketing

How Video Engagement Affects Your ROI

Posted November 26, 2020 No Comments

Engagement is one of those glorified terms that every video marketer bombards you with because of how significant it is when it comes to video production. Audience engagement has been proven to significantly raise your return on investment also known as ROI. However you as a customer may ask, what is it and how can it be used? Our video production company reveals all.

Measurable ROI is key to success and understanding engagement. Our video marketing agency can help!
ROI need to be measured!

Overview

This blog will demystify the magic of its true meaning and how it can be boosted to optimise the ROI of your marketing videos.

Firstly, within a marketing context “engagement” means much more than attracting your audience’s attention, it also entails having your audience respond to your content in a positive way. It’s primarily about getting your target market/audience interested in who you are and what you can do for that specific client. 

So how do you accomplish this?

You have the option to personalise with insights, which is a great first step to immensely increase the engagement with your audience through detailed segmentation based on demographics, behaviour and needs you have discovered that applies to your target market. The more specific the analytics, the better you can target posts and tailor content to your audience’s interests. This will not only optimise direct engagement but also trigger indirect conversations and sales. Therefore you must get to know your audience! Our Videos For Business Service can help.

Reach

You have to find out where to reach them, what social media platforms they use, how to talk to them and what images and culture will tap into their emotions. Being specific in your tone will only help you build your audience and sustain engagement. The effectiveness of your reach can only be improved by understanding your target audience/market better. That’s what we do as a video production company.

You may also Search for topics , so once you’ve decided how to reach your audience, you need to determine what to reach them with. Carefully monitor analytics on your posts and see which ones are the most successful in terms of reach, likes, comments and views. Try to emulate similar posts to keep engagement high. Deepen research on your audience behaviour by looking out for their interests or hobbies. 

Metrics

Use metrics to find out whether people have been talking about you, sharing your content etc. See who your audience are following and analyse your competitors. See what they’re posting, how often they’re posting and track their level of engagement. In a world where customers are seeking immersive experiences, any form of interactive content is the key to generating engagement within your targeted audience. This helps to create a more inclusive social media presence that will boost audience engagement and response received.

Table describes typical ROI success for a marketing agency.

Add Value

The more you show that you value your audience’s opinion, the more that the audience will value yours. Increasing your accessibility in this “content-flooded” society, it’s hard to stand out from the crowd and pop up when being searched for. Therefore, video accessibility matters and so does your video marketing strategy. Event videos, if done well, are amazing for businesses to promote and advertise. Now think of all the events, performances, speeches and adverts that you have watched online. Even just short clips. It’s a lot, right? Content like this is an ideal way to boost reach and engagement and response. So, next time you have an event, hiring a video production company is a great choice to make. Engagement is our speciality.

Summary

Engaging videos start with having great content. But understanding your audience will only help to boost your reach and meet your targets. We love to know specifically what your goals are for the video that you want to produce and what your vision is for the final product, making sure that our team can provide exactly what you are looking for and over time help you reach your ROI goals.

Get In Touch

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some groundbreaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to an Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us defining a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

www.modusfilm.com

Why not check out our other interesting reads such as our 2019 Christmas video for Kent’s Ashford Designer Outlet!

Video Production Company surviving COVID-19.

Posted August 24, 2020 No Comments

Without a doubt, the world is changing. And Video Marketing Agency’s and video marketing strategies need to proceed to change with it. This means finding a way to continue producing for clients in spite of the many challenges COVID-19 has thrown at us. This is what our Video Production Company is doing. See COVID marketing strategies.

We Are Ready

Our Video Production Company Has a long pedigree of delivering professional videography, photography and creative content to our clients and have full production capabilities at our disposal. We produce for all sorts of platforms such as websites, social media, events and more. From live performances to board meetings, we can accommodate any kind of event and deliver the finished product in any form you desire. Having worked all over the country filming everything from weddings to adverts, to conventions and other events, we have the skills and experience to capture the atmosphere of your event and deliver it in a neat polished package.

Still Going Strong

And although COVID-19 has highly impacted us all, we realise we are in an extremely privileged position being able to recommence producing for you. We are grateful for the opportunity to continue to produce content for clients and would like to provide our video marketing services to ensure that important moments are captured by our video marketing agency. You can expect our Video Production Company to immerse ourselves with your specific need, working with you every step of the way asking questions and also learning exactly what you want and need before the filming process begins, and as experts in the video production business, we can deliver beautifully shot cinematic videos and photographs for you. Our Video Production Company are confident that we can deliver a bold dynamic and innovated videos that will be captivating to viewers. We will work with you to decide the type of video and/or photographs that you require, also we can discuss whether you have a vision in mind or if you would prefer us to define the concept, of course, we will also adapt to your needs and make sure to provide a project that is very dynamic and on budget for you.  We will use our experience to capture the material needed and will also continue to work hard on the day to get every shot, throughout the filming process we are open to feedback with opportunities to review the work as the day goes on. The power of memories is hard to overstate. Our Video Production Company is capable of encapsulating important events, special times experienced and so much more from years and even decades ago. Even an exchange that may have lasted for a minute or two, all that time ago, can etch itself into our memories. As a video for business concept, this is very popular.

Our Process

We were thinking about this power of memories and how important it is to spend time doing the things you love with the people you love. We compiled some quotes that encapsulate why memory-making is so essential, and we want to share those with you! 

Our priority as video marketing experts is to ensure that you receive the best experience that you can and get to capture intimate and important moments that you intend to keep forever. Whilst The current world is experiencing the COVID-19 pandemic, it takes away special moments that are very important to people by drawing people away from one another due to lockdown restrictions, however, as a video production company, Modus Film intends to Bring people together by guaranteeing to Bring important moments to life using our production skills. Our specialists will work with you throughout the productions process Giving you the best experience when using our services and ensuring all content reflects your individual needs and the audiences you want to connect with. We want to give you the opportunity to be able to relive past experiences and memories through our full video agency service. The professionally filmed events that capture every key emotional moment of the day can be shared with family and friends and kept as a memento that you can watch together in years to come with our aim to leave our clients delighted with the finished product. 

Professionals In Our Field

We are well-versed in delivering high quality videos for business remotely and have frequently done so between our based Locations across London and Kent. We have also worked with international businesses to create cinematic shots for them.

We understand the difficulties COVID-19 has imposed on production companies when it comes to producing new material for weddings and events that are no longer taking place. As things begin to ease our innovative ideas and content has never been greater! And that’s why we’re continuing to produce videos for business no matter what the situation. We are even continuing to produce creative video production content.

Get In Touch

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some groundbreaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to an Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us defining a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

www.modusfilm.com

How to use Facebook Live Video

How To Use Facebook Live in Video Marketing?

Posted July 16, 2020 No Comments

Live stream videos are a great way for businesses to engage with their audiences all thanks to platforms like Facebook, you really don’t need too many tools or knowledge to get in front of customers. This is the perfect addition to any video marketing strategy and the team at our video production company tells all.

All you need is a Facebook profile, a mobile with a camera (we recommend Apple iPhones obviously), and in two clicks you are talking directly to consumers and bringing them video content in real-time! There is an art to Facebook live video streaming, and if you want to do it well you need to first think about how to use it as part of your overall video marketing strategy.

In this blog, we’ll take a closer look at Facebook live streaming and see what it can really do for businesses and your ROI.

#TurnerPrize19 Facebook Live highlights

So why Facebook Stream and Why Do We Rave About It?

Recently, marketers have been focusing on video content as a key way to connect with an audience, engaging with them, and promoting brand awareness and boosting conversions. When a picture’s worth a thousand words video must be priceless in terms of social media marketing.

In place of traditional video content, you have video live stream. This is where a brand, influencer, or even a regular person goes live in front of their social media audience. There are many different arguments as to why this is good, and we’ll cover them all.

As for actual, identifiable results, Facebook live streams or live broadcasts can:

If connecting with your audience is a top priority for your business, then a Facebook live video might be the way to go. As with other posts and content, just having a live stream every now and then won’t exactly bring you the results. Facebook live videos need to be planned and integrated into a wider video marketing strategy. Our video production company can support you if this is something you think your business will benefit from? We can also help you understand engagement and ROI in more detail here.

How Does It All Work?

Let’s get technical and see how you can go live in front of your audience. Facebook allows you to go live in just a few seconds by tapping on a few simple links.

First, go to your Facebook page where you want the live stream to happen. You’ll need to do this through one of your mobile devices using the Facebook app, desktop versions don’t have this feature.

Go to the ‘create a post’ section, click it, and you’ll see a lot of options like photos, videos, polls, and live video. After you select it, you’ll need to give Facebook access to your camera and microphone allowing it to fully use the device for the live stream or live broadcast.

That’s it although you will want to use some of these other great features this service offers, such as:

Once live, your followers will start seeing the video on their news feeds, and some may even get a notification if they are following your page. You can start a live video on your personal profile page, which will be visible to your closer circle of friends if you just want to test out the feature first.

What Can You Use Live Streaming for?

If you want to integrate a Facebook live video into your video marketing or digital strategy but aren’t exactly sure if it would benefit your business, look no further. Let’s now look at some of the different opportunities Facebook live broadcasts bring to the table:

1. Connecting with your Audience

Live videos are the perfect way to get closer to the audience and show them the people behind the brand or business. The whole point of social media is to give a human dimension to brands and businesses and at some point that stops working if you we post only a load of links and cute photos of kittens.

With a Facebook live video, you can take audiences behind the scenes of your business and present the amazing team that helps make the day to day happen. For instance, let’s say you have a small business where you sell handmade cloth bags, personalised for each customer. How much more value does seeing the faces of those makers give to the client. We’d say loads!

Why not take audiences on a journey behind the scenes and show them who’s working on the bags? Let them present themselves and say 2-3 things about themselves. Film them in action, and teach the audience something about the entire process. This could be a 20-minute live video that manages to:

Create the feeling that buying from your business is a good idea because a potential customer knows exactly how the product is made.

2. Live Q&A’s

Customers may have a ton of questions about your brand/business, a campaign, the products, and even services. In today’s digital world, people can send queries directly to their favourite brands on social media using private messages or in the comment section.

Consumers may have the same questions, which is why it’s a good idea to organise a live Q&A. Put these questions into the spotlight and answer them. This is a good digital strategy because if you tell audiences you’ll be doing a live Q&A, they will come to it with the explicit intent of asking questions or actively listening to you to find out even more. If you don’t have time to answer everything in the video, respond to comments when you can on your page in a post. Facebook will save the live video and all its engagements so you’ll never have to answer the same question twice.

3. Make Important Announcements On Facebook Live!

Facebook’s algorithm favours live videos more than other content, so its more likely to be seen in news feeds. This works well for announcements because it means you can generate more excitement around your announcements. If you are launching a new product, adding additional services, or just want to shout at people. This could be a good platform for your business.

4. Organise Your Events

Show events that some audiences can’t attend. If you’re doing a talk at 2am or have limited space you can offer audiences to watch via the Facebook app.

Our video production company offers live streaming services which we can do across multiple camera setups. See our video marketing services if you require more information. 

Things to Consider Before Going Totally Live

Our video marketing agency knows the secret to deliver a Live broadcast. You need a live stream that appears organic, natural, and improvised, it all comes down to preparation. If you watch a live video, you don’t see all the work that goes into it, so consider some areas:

1. Internet Connection

Live videos need a good internet connection. If connection keeps dropping out, or you don’t have good signal, it will affect the quality of the live stream as well as the user experience.

A bad internet connection is a disaster. The live steam will keep disconnecting and a semi-bad connection will make you the pixelated man. Before going live please make sure your connection is stable. 

2. What Will You Say?

Even if you want the live stream to seem organic it’s worth preparing. A few points or a bullet point list is a great place to start. Practicing in front of the camera makes perfect. Our videographers can always give you some top tips. 

Consider:

3. Bring Value to Facebook Live Stream

If you’re running a live stream think about what your audience would find interesting or valuable to hear. If you want to bring real value to your audience follow that logic. Don’t do a live stream just because you can, well unless you have hundreds of thousands of followers then you have nothing to lose. 

But what does Live Stream “value” mean?:

If you manage to do a Facebook live video that relates to this criteria it should be successful.The easiest way to ensure this is to consider your overall digital content strategy on social media and integrate live streaming into it to bring another dimension.

Do You Need to Talk to an Expert?

As video marketing experts we are specialists in live stream broadcasting. Here at Modus Film we have completed many projects for our clients that have required live stream video content with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.

www.modusfilm.com: https://modusfilm.com/services/videos-for-business/

Directly Uploading Videos to Facebook/LinkedIn?

Posted June 15, 2020 No Comments

Social Media is made up of a variety of different platforms and our video content needs to be appropriately adapted to work with each one. In this post we wanted to express the importance of the direct upload feature you find on both Facebook and LinkedIn.

Videos posted to Facebook and LinkedIn greatly benefit from a video uploaded straight from the desktop or mobile especially if they are produced in the standard 16:9 format. This layout looks great within the newsfeed blocks and helps scrolling users see them neatly. Direct uploading as opposed to sharing content from other people works far better with what is commonly referred to as ‘original content algorithms’ meaning that social platforms like LinkedIn and Facebook naturally increase the chance that more users will see your video. The reason for this is that historically, originally produced material gets more engagement than that of the content we share – friends and connections supporting each other type of thing. Of course, this does not mean to say that a video you share won’t have gravity and get tons of views, algorithm bots will also take into account very quickly how many people engage with a video/shared post so if more people watch and engage the greater the organic reach will be. If nobody seems to like your video/shared post then the reach of the video will ultimately suffer. You have to picture this as layers of a cake:

Layer Example:

For Organic Upload

For Shared Content

Ultimately you have to know your audience. 

It’s worth mentioning that autoplay automatically unlocks when a video is directly uploaded to either Facebook or LinkedIn meaning users are more likely to stop and watch an already playing video in your timeline – just like when you walk past a TV that is showing an episode of your favourite series, you just can’t help but watch.

Remember a catchy title and good description along with 8 seconds of eye-catching opening content does wonders for engaging with users fast. Some organisations struggle to achieve this however at Modus we are social media specialists in the field of video marketing. So if you are a Kent or London based company looking for video marketing drop us an email to see how we can push your marketing into overdrive! 

See some case studies at www.modusfilm.com/work

Written by Max Philo (Business Manager)