Our 2022 social media trends report shows that the best times to post on YouTube are between 6-9 p.m., 3- 6 p.m., and 12-3 p.m. on Fridays, Saturdays, and Sundays. Creating a video for YouTube isn’t an easy task, even for a videographer. First comes ideation, then scripting followed by filming, and finally editing – and that’s just at a high level. Imagine doing all that work just to upload a video that doesn’t get much traction.
When you’re first starting out, you’re bound to struggle. However, if you’ve been at it for a while and are still not getting any traction from your videos, your upload time could be the culprit.
To start, our report revealed that most marketers surveyed say they post on YouTube four to six times a week – as much as they post on Instagram, TikTok, Reddit, and many other social platforms.
The only platforms where respondents posted every day were Facebook and Twitter.
While other social media platforms offer countless formats to engage audiences, from ephemeral content and in-feed posts to polls and live streaming, some argue YouTube is slow to expand its formats.
Given that, it’s a bit surprising that marketers are posting as often on the platform, especially since it’s long-form content that tends to require more time and effort.
Now onto the good stuff: The best times to post on the platform.
Here’s the breakdown:
As for the best days, data shows that it’s the weekend with Saturdays being the most popular answer, followed by Fridays and then Sundays.
Other video platforms like TikTok and Instagram focus on short-form content, making it easy for consumers to get what they need during breaks throughout the day. YouTube, however, requires a bigger time commitment.
Wondering when you shouldn’t post on the platform? According to our social media trends report, Mondays aren’t so popular among marketers.
Only 5% of marketers surveyed said Mondays were the best time to post on the video platform. The second least-popular day was Tuesday, followed by Wednesday.
As for the times, here’s the breakdown:
Fewer than 20% of respondents said an early morning posting (between 6 a.m. and noon) offered the best results.
The answer to this is both yes and no. It matters what time you post on YouTube in the short term because it will impact how many views your video gets within the first few hours.
However, it doesn’t play a huge role in the long term. Say your video was posted at 3 a.m., that has little impact on how many views it can garner over the next couple of months or years.
Unlike a platform like Instagram where fresh content is key to success, novelty is not the biggest ranking factor on YouTube.
This means that even if your video may not perform well initially, if it’s the most relevant video to a user’s query, it can quickly gain traction.
Your Analytics dashboard is the best place to go to find the most accurate and reliable data on your channel.
If your channel generates enough traffic, you’ll gain access to an advanced report which shows you when your viewers are most active on the platform.
To access this page, follow these steps.
Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!
As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.
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