Are you looking for an easy guide on how to start a blog or social media for videos for business or video marketing agencies? The step-by-step guide on this page will show you how to create a blog in 20 minutes with just the most basic computer skills and you may find out new things to do with video marketing.
After completing this guide you will have a beautiful blog that is ready to share with the world.
This guide is made especially for beginners. I will walk you through each and every step, using plenty of pictures and videos to make it all perfectly clear.
If you get stuck or have questions at any point, simply send me a message and I will do my best to help you out.
Ready to start? Click here to skip the intro and start building your blog now
Starting a blog can seem overwhelming and intimidating. This free guide is all about blogging for beginners, and will teach you how to become a blogger with just the most basic computer skills. So whether you’re 8 or 88, you can create your own blog in 20 minutes.
You can benefit from more than a decade of my experience so that you don’t repeat these same mistakes when you make your own blog. I created this free guide so that a complete beginner can learn how to blog quickly and easily.
One of the misconceptions about starting a blog is that you need to be a great writer to be successful. Nothing could be further from the truth. People read blog sites to get a personal perspective on things, so most bloggers write in a very informal and conversational way.
Many successful bloggers will write about a variety of topics on the same blog, this is because of the format.
In addition, you don’t need to be an expert on any of the topics you write about to have a successful blog. For example, visitors to a cooking blog don’t want to read a textbook from a food scientist, they want to hear the experiences of someone who has actually cooked some real meals, mistakes and all.
To be successful as a blogger there is really just one requirement: a passion for your topic.
At its heart, blogging is about sharing your knowledge with the world. Writing about things that you are passionate about makes the process of starting a successful blog so much easier. As long as you are writing about things that you are genuinely interested in, your passion will shine through and keep your visitors interested.
So why would you go to the trouble of blogging? There are a few reasons:
If you’ve already got an idea for the name of your blog, you can check to make sure that no one else has already registered it:
Note: You cannot use any spaces or punctuation other than dashes in a domain name.
If you find that the name you wanted is already taken there are a few things you can do:
If you don’t have an idea for a name already, the first step is choosing your blog topic.
If you’re not sure what to blog about, there are a few ways to find a good blog topic:
Once you have a topic it’s time to choose your blog name, also known as your domain name.
A good blog name should be descriptive so that potential visitors can instantly tell what your blog is about just from the name.
If you are blogging about one specific topic then you will definitely want to include that in some way when you pick a domain name. Try not to get hung-up on just one word though. For example, a videographers blog doesn’t necessarily have to have the word “videographer” in it. The words “video marketing”, “filming”, and “cameras” would also let people know that your blog is about being a videographer.
A .com domain extension is the most preferred, but .net or .org work as well. It is also important to note that for the purposes of a blog domain you cannot have any spaces between words. So “Blogging with Kelsey” becomes bloggingwithkelsey.com
Now that you’ve got a name picked out it’s time to get your blog online. This might sound hard or technical, but the steps below will walk you right through and make the process easy.
To get your blog up and running you need two things: blog hosting (also known as web hosting) and blogging software. The good news is that these typically come packaged together.
A blog host is a company that stores all of the files for your blog and delivers them to the user when they type in your blog name. You must have a blog host in order to have a blog.
You also need to have the software to build your blog. In this guide I will be showing you how to build a blog using the WordPress blogging software, because it is the most popular, customizable, and easiest to use.
How do I start a blog? You can watch me build and customize a beautiful blog from scratch here:
The video above should answer a lot of questions you might have about how to set up a blog and get it customized. Here is a step-by-step break-down of some of things I show in the video.
If you are not already logged-in from the previous step, go to Bluehost.com and click “Login” on the top right to bring up the login screen. You can then login using your domain name and the password you set in the previous step. If you have misplaced your password you can reset it by clicking the “Forgot Password” link.
Once you log-in you will be taken to your BlueHost Portal. From the portal you can click the blue “WordPress” button to be logged-in automatically to your WordPress blog.
Once you login you will be in the WordPress dashboard. This is where you can make any changes you want to your blog.
Everyone has a different idea of how they want their blog or video marketing page to look to look. One of the great things about WordPress is that you can change your entire layout and design with just a few clicks.
In WordPress, blog layouts are known as “Themes”. What is a blog theme? Themes control the entire design of your WordPress blog. To change your theme you are going to click on the “Appearance” tab on the left menu.
You will see several free WordPress themes are already installed on your blog: Twenty Seventeen, Twenty Sixteen, etc. These are well-designed, clean-looking themes that can work for just about any type of blog. In fact, many of the world’s top bloggers use one of these themes.
Unless you have a very specific design in mind for your blog, I suggest you use one of these themes to start with. For our example, let’s use the “Twenty Sixteen” WordPress theme. In order to activate the theme on your blog, hover over the theme and click the “Activate” button. That’s it! You have changed the entire design of your blog with just one click!
If you don’t like any of the themes that are already installed you can easily choose from thousands of other free WordPress themes. To install a new WordPress theme, click on the “Appearance” tab on the left menu and then click “Add New Theme”.
This is the WordPress theme search screen. There are thousands of themes to choose from. You can change your entire design at anytime simply by activating a new WordPress theme. To find a theme you like, I suggest you click on the “Popular” tab and start browsing. When you find one that you like click the blue “Install” button.
Once the theme is installed click “Activate” to activate the theme on your blog. To see your new theme in action, go to your blog and take a look!
Now that your blog is up and running it’s time to actually do some blogging! Let’s create your first piece of content.
Go to the left menu and click on “Posts”.
You will see there is already a post there. This is a default post on every new WordPress blog, and we don’t need it. To delete it click “Trash” just under the post.
To begin writing a new post, click the “Add New” link.
You are now on the post editor screen. Enter the title of your post in the top box and then begin writing your post in the lower box.
If you would like to add a picture to your post, click on the “Add Image” icon and click “Upload” to upload a picture from your computer. You can make adjustments to the picture size on the next screen. When you are ready click “Insert into post” to add the picture.
Once you have finished your post just click the “Publish” button on the top right side of the screen to publish the new post.
There are two main types of content your blog should provide: static and dynamic content.
Static Content: Your blog should contain a few necessary pages explicitly designed to provide the visitor with the tools they need. The content on these pages is static, meaning – the content doesn’t change, or at least not very often. These are mainly top-level pages that can be accessed via a menu on your blog.
These static content pages should be in place well before you launch your blog to the world.
Important static pages to include:
Your blog content should be regularly submitted at specific intervals. Waiting months to create content will never build a following. Posting content weekly and driving traffic to these posts will help build your brand.
Each post should be lengthy, informative, and engaging. It’s not always easy to come up with new blog and video marketing post ideas on a regular basis and you are free to mix up the tone and even the subject matter to keep things lively and interesting.
Define the Content: Create an alluring post title that stimulates curiosity and encourages clicks. Use the first paragraph of your post to clearly define the topic of your article and provide a possible hook to keep the reader reading.
The Longer the Better – But Break It Up: The more information and detail you include, the better. But visitors will begin to skim if the content contains lengthy paragraphs a mile long, and will pop out faster than they came in. Visitors enjoy tidbits. Keep your paragraphs short with spaces in between, use lists and standout quotes, use images, and always include headings and sub-headings so that visitors can find what they’re looking for.
Engage The Reader: At the end of each post, a common tactic used to engage visitors is posing a meaningful question to your audience and asking them to reply in the comments. This simple measure can increase engagement tenfold.
Original Content: Your content should always be original. Your content should come from your heart, your brain, your knowledge base, and your experience. You can get topic ideas from others in your field, but make sure the content comes from you.
Original Photos: While it is easy to include stock images from free image sites, it is even better to include your own photos and graphic work. Another idea is to take free images and manipulate them with a free photo editor.
Edit Work: The blog content should be sufficiently edited. Nothing says unprofessional like several typographical and grammatical errors. If you need a few refresher courses in grammar, consider using a writing application.
Even after you have written a post your blog may still be showing a placeholder page.
When you are ready to make your blog public for the first time, just click the “BlueHost” menu at the top left of the menu in your WordPress dashboard then click the blue “Launch” button to remove the placeholder page and launch your blog.
Congratulations! You now know how to start your own blog and publish content!
Creating a well-designed blog and writing great content is just the start. In order to get visitors to your blog you will need spend some time promoting it, especially when you first start.
The strategies below will help get your blog in front of more readers. You don’t need to use every strategy – try out a few and see what works well for you.
The very first people who should become aware of your blog are your inner circle. This includes family, friends, and colleagues within your field. Encourage them to become followers, ask them to mention your new blog, and – most importantly – thank them.
While you don’t want to overdo it, you still want to create accounts with the “biggies” like Facebook, Twitter, YouTube, Pinterest, and Instagram. You should post a link to your newest content on your accounts, but you can also post relevant news and links to other sources that your readers may find interesting. Don’t forget to use hashtags and engage with your followers!
One of my favourite ways to get visitors to a blog or a video marketing agency is to post links on my social accounts, like Facebook and Twitter. This is great, because not only do your friends see the link, but if your friends share the link with their friends it automatically multiplies your visitors. If you have created high-quality content on your blog then social media is a way for your blog to go viral.
Find other blogs and social media for videos in your community and engage with them. Using the comment section, introduce yourself and leave engaging and constructive comments. Many will allow you to leave a link to your blog. After creating relationships with prominent bloggers in your community, you will find yourself within their ranks quickly.
When your readers leave comments on your posts, always engage with them. Reply to their comments and questions, give them “likes” and affirmations. When it is obvious that an author cares about his/her community and readership, visitors are naturally encouraged to return.
Become enmeshed in your blogging community by collaborating with respected members of your field. Collaborating includes guest posting, promoting each other’s blogs and products, and regularly interacting through comments and social media.
Post content regularly. Create an editorial calendar and stick to it. A good blogger posts at least once per week to start. If you have long lapses between posts, your followers will drop off and your growth will be severely hampered. It’s not easy to post on a schedule, but it’s something you absolutely must stick to.
In addition to getting new visitors to your blog, you will also want to make sure your current visitors are coming back. This is where email marketing plays a big role. By collecting the email addresses of your visitors (with their permission of course), you can then notify them when you post new content on your blog. This keeps people coming back to your blog, which not only gives you more readers over time, it also allows you to build a closer relationship with your visitors.
Once you have put in the effort of creating great blog content and promoting your blog maybe for a video marketing agency, making money from your blog is actually the easy part.
Blogs have the potential to be extremely lucrative, but don’t assume that you’re going to start making money in the first week, or even in the first month. It could take six months to a year to start seeing a steady stream of income. Blogging takes work and dedication, but once you develop a large enough audience, there are several methods you can employ to monetize your blog.
Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!
As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.
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