The COVID-19 situation has altered daily operations for most businesses. For those that rely on in-person services and interaction like us in video production, the pandemic has been especially problematic. The last thing we wanted to do is shut our video marketing agency. How did we avoid this outcome as a video production company and how did we keep social media marketing operational?
Our team at Modus Film put together these six tips for keeping your company running during the coronavirus. They are:
In a public health crisis, it’s always safety first. If you want to successfully lead your video production agency through the pandemic, you must ensure your staff can make it through as well. And, as a video production company, you likely work with many outside partners. Not putting their health at risk is also a priority.
The simplest way to safeguard your employees’ health is by asking them to stay working from home. If you can manage remote set-ups, then allow your staff to keep working from home as much as possible. If you or your team does have to go into your video production office, limit the number of people present at one time. And remind everyone to always wash their hands if they go out in public following guidelines!
At this point, it’s probably a little late to anticipate stoppages and you’ve most likely already had them. But there are still things you can do to cope. One way is trying to produce films in bulk. Whatever your daily video production company output is, increase it while you have the means to do so to help your social media marketing.
The next thing you can do is encourage your creators to film/video themselves at home. Of course, this depends on the nature of the videos you’re producing. But if your clients have the ability to do their own filming, that will give you material to work with. TikTok is a good platform to work with.
Right now, your employees are probably already at home. If you do post-production exclusively from the office, having your team off-site and split up is difficult. You have to rethink your workflow, secure your material, and make it available for remote editing as a Video Production Agency.
One way to do this is by moving your editing to a cloud-based management system like Adobe. Such systems have features for securing the storage and transfer of your data, so editors can access pre-cut material anywhere. You can go one step further than using the cloud, and turn to a remote ingest and online collaboration tool designed specifically for production companies. This allows us to continue supporting our clients!
If you haven’t already done so, now is the time to review your contracts. With clients cancelling or postponing projects, we ensured our Video Production Company is completely covered for all related costs. It’s just being sensible after all!
For UK video producers, the Advertising Producers Association has created a document that agencies can add to their commercial contracts. This really helps our video production agency and clients to cover costs for relocation, postponement, or cancellation due to coronavirus.
Even if restrictions loosen in the UK, there might still be travel bans in place in some European countries. When your video production company gets back to filming on location, those locations might have to just stay local. For us, this is covering London and Kent.
A final step we took to keep our video production company running through the coronavirus outbreak was shifting our services. If your regular client work is drying up, offer video production and social media marketing toward the current situation. You could propose producing public information or service announcements for government agencies. You could also provide internal videos for organisations working remotely. Even offering engaging videos like cooking tutorials or workout videos could bring you some business at this time.
Providing different types of videos, along with offering to produce self-shot footage or animation, is a great way to help creators who otherwise wouldn’t have to opportunity to produce their video. It also gives your agency more business during this time.
The coronavirus pandemic has altered the way our Video Production Company works for now. But your video production agency doesn’t have to shut its doors during this crisis. By taking the steps listed here, you can keep your video marketing agency afloat and see it through to the end of the coronavirus crisis.
Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some groundbreaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!
As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us defining a digital strategy with really great results. If you want to speak to a specialist email [email protected] or call us on 01233 273 273.