Social media offers brands a huge pool of consumers ripe for brand communication targeted toward relevant interests––but consumers resent interruptions. And this is particularly true when someone is trying to sell them something! So, this is where social media analytics comes into play. We’ll break down just what this crucial business tool is; what it […]
The better you understand your target market, the more you’ll be able to focus your ads and reach the audience most likely to convert into customers. Your target market sets the tone for your entire marketing strategy — from how you develop and name your products or services right through to the marketing channels you […]
I’d like to replace the “content” in this particular saying so it reads “CONSISTENCY is king.” Why? Because consistency is what makes your content relevant in the first place. And there’s no denying that consistency is something we all strive for in every area of our lives from business to exercising. Consistency builds momentum and […]
LinkedIn is no longer optional for growing and managing your network effectively. In fact, we’re to the point where it’s hard to separate someone’s network and their Linkedln connections. For most, it’s one in the same. That’s why it’s important to constantly grow and nurture our network, especially using the access that Linkedln gives us. […]
The five key benefits of Instagram advertising that make it a lucrative channel for many businesses are as follows: Ever-increasing opportunities.Build a following for your brand.Easily create ads.Showcase your brand through Stories.Leverage higher engagement rates. 1. Ever-increasing opportunities Sure, there are many people on Instagram as we aforementioned, but what can we expect for actual […]
Why Should Instagram Live Be Part of Your Strategy? Going live is one of the best ways to connect with your followers in a direct, transparent, and authentic way. Unlike pre-recorded Stories, Instagram Live is a totally unedited stream for your followers to tune into and engage with — which can be a great way […]
Why are Podcasts so Popular in 2022 : Gone are the days when you would listen to radio stations on repeat. Feverishly trying to find anything useful to occupy your mind and ears. Anything you’re interested in — from quantum physics to stand-up comedy to love and loss tales — may now be accessed and […]
TikTok is one of the newest social media platforms for creating videos. As a global pandemic kept people indoors and away from their friends, Tiktok skyrocketed in popularity. And it seems the novelty of the platform hasn’t worn off. How to Grow Your TikTok Followers If you want to succeed on TikTok, you need […]
Social media has been around for some time now and with more and more people joining social media platforms every day. It is also why social media has become a favoured spot for marketers of different shapes and sizes to promote their content, products, and services. As any good marketer knows social media; Facebook, Twitter, […]
Why learn how to use video in blog posts? Widespread adoption of smartphones and high-speed wireless have made video one of the most accessible — and popular — forms of online content. In fact, online video is expected to make up more than 82% of all online consumer traffic. And modern video marketing isn’t just […]
